Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 01-01-2010 and ending 05-31-2010
BCheck if applicable:
CName of organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
2201 EAST 6TH STREET
 
Room/suite
City or town, state or country, and ZIP + 4
AUSTIN, TX78702
D Employer identification number

20-4232261
E Telephone number

G Gross receipts $ 6,753,661
F Name and address of principal officer:
DOUG ULMAN
2201 EAST 6TH STREET
AUSTIN,TX78702
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.LAF-STORE.ORG
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 2006
M State of legal domicile: TX
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: LANCE ARMSTRONG FOUNDATION MERCHANDISE (LAFM) WAS ORGANIZED TO BE A SUPPORTING ORGANIZATION OF LANCE ARMSTRONG FOUNDATION (LAF) WHOSE MISSION IS TO PROVIDE A BROAD MENU OF MISSION-RELATED PROGRAMS CENTERED ON THE CANCER COMMUNITY. THESE INCLUDE GRANTS FOR SURVIVORSHIP RESEARCH; GRANTS TO COMMUNITY PROGRAMS; DELIVERY OF CANCER SURVIVORSHIP EDUCATION; INFORMATION, REFERRAL AND SUPPORT SERVICES; AND GRANTS TO SURVIVORSHIP CENTERS AT ACADEMIC MEDICAL INSTITUTIONS. THE FOUNDATION IS COMMITTED TO ENSURING THAT EACH AND EVERY INDIVIDUAL AFFECTED BY CANCER HAS THE OPPORTUNITY TO ACHIEVE THE HIGHEST QUALITY OF LIFE POSSIBLE.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 3
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 2
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 0
6 Total number of volunteers (estimate if necessary) .... 6 0
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 0
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b 0
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 86,920 21,500
9 Program service revenue (Part VIII, line 2g) ......... 0 0
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 5,620 1,902
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 19,479,503 5,859,265
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 19,572,043 5,882,667
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 17,750,000 4,000,000
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 184,929 53,708
16a Professional fundraising fees (Part IX, column (A), line 11e).... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet35,070    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 1,259,990 384,352
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 19,194,919 4,438,060
19 Revenue less expenses. Subtract line 18 from line 12...... 377,124 1,444,607
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 8,362,277 0
21 Total liabilities (Part X, line 26)............ 2,773,756 0
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 5,588,521 0
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: LANCE ARMSTRONG FOUNDATION MERCHANDISE (LAFM) WAS ORGANIZED TO BE A SUPPORTING ORGANIZATION OF LANCE ARMSTRONG FOUNDATION (LAF) WHOSE MISSION IS TO PROVIDE A BROAD MENU OF MISSION-RELATED PROGRAMS CENTERED ON THE CANCER COMMUNITY. THESE INCLUDE GRANTS FOR SURVIVORSHIP RESEARCH; GRANTS TO COMMUNITY PROGRAMS; DELIVERY OF CANCER SURVIVORSHIP EDUCATION; INFORMATION, REFERRAL AND SUPPORT SERVICES; AND GRANTS TO SURVIVORSHIP CENTERS AT ACADEMIC MEDICAL INSTITUTIONS. THE FOUNDATION IS COMMITTED TO ENSURING THAT EACH AND EVERY INDIVIDUAL AFFECTED BY CANCER HAS THE OPPORTUNITY TO ACHIEVE THE HIGHEST QUALITY OF LIFE POSSIBLE.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 4,394,224 including grants of $ 4,000,000 ) (Revenue $ 5,859,265 )
LANCE ARMSTRONG FOUNDATION MERCHANDISE (LAFM) WAS ORGANIZED TO BE A SUPPORTING ORGANIZATION OF LANCE ARMSTRONG FOUNDATION (LAF). AS SUCH, THE CORPORATION IS ORGANIZED AND OPERATED EXCLUSIVELY FOR THE BENEFIT OF THE LAF. LAFM CONDUCTS ACTIVITIES, SUCH AS MERCHANDISING AND LICENSING ACTIVITIES, TO FURTHER SPREAD THE LIVESTRONG MESSAGE AND TO RAISE FUNDS IN SUPPORT OF LAF'S ACTIVITIES. LAFM OFFERS ITEMS, SUCH AS APPAREL, ACCESSORIES AND SPORTS GEAR BEARING THE LIVESTRONG BRAND FOR SALE TO INDIVIDUALS TO VISIBLY SHOW THEIR SUPPORT FOR THOSE LIVING WITH CANCER. LAFM ALSO PURSUES APPROPRIATE LICENSING ARRANGEMENTS WITH BUSINESS ORGANIZATIONS. LAF CONTINUES TO PROVIDE AN EXPANDED MENU OF MISSION-RELATED PROGRAMS. THESE INCLUDE GRANTS FOR CANCER SURVIVORSHIP RESEARCH; GRANTS TO COMMUNITY PROGRAMS; DELIVERY OF CANCER SURVIVORSHIP EDUCATION, INFORMATION, AND REFERRAL AND SUPPORT SERVICES; AND GRANTS TO SURVIVORSHIP CENTERS AT ACADEMIC MEDICAL INSTITUTIONS. THE FOUNDATION IS COMMITTED TO ENSURING THAT EACH AND EVERY INDIVIDUAL AFFECTED BY CANCER HAS THE OPPORTUNITY TO ACHIEVE THE HIGHEST QUALITY OF LIFE POSSIBLE. TO THAT END, THE FOUNDATION WORKS TIRELESSLY TO ENSURE THAT THE ISSUES AFFECTING CANCER SURVIVIORSHIP ARE ADDRESSED BY ORGANIZATIONS AND ENTITIES AROUND THE NATION SO THAT THE NEEDS OF THE APPROXIMATELY 12 MILLION CANCER SURVIVORS IN THE UNITED STATES ARE MET. THE MISSION DEPARTMENT FUNDS A WIDE RANGE OF INITIATIVES ACROSS THE COUNTRY IN PARTNERSHIP WITH LEADING ACADEMIC COMMUNITY AND ADVOCACY ORGANIZATIONS TO ENSURE IT IS FULFILLING ITS MISSION.GRANTS AND PARTNERSHIPSRESEARCH PROGRAM - THE FOUNDATION PROVIDES RESEARCH GRANTS TO INSTITUTIONS IN THE UNITED STATES AND ABROAD THAT ADDRESS CANCER SURVIVORSHIP. APPLICANTS RESPONDED TO A PUBLISHED REQUEST FOR PROPOSAL ("RFP") AND GRANTEES ARE SELECTED BASED ON A PEER REVIEW CONDUCTED BY ADVISORS WHO REPRESENT A WIDE ARRAY OF EXPERTISE IN SURVIVORSHIP. THE OPPORTUNITY TO SUPPORT RESEARCH THAT IS PATIENT-CENTERED REMAINS A HIGH PRIORITY OF THE FOUNDATION. WHILE THE FOUNDATION DID NOT FORMALLY RELEASE AN ORIGINAL RFP AND FUND NEW RESEARCH GRANTS, IT CONTINUED TO MONITOR 60 ACTIVE GRANTS THAT ARE ADDRESSING KEY RECOMMENDATIONS FROM THE NATIONAL ACTION PLAN ON CANCER SURVIVORSHIP AND THE REPORTS OF THE ADOLESCENT AND YOUNG ADULT ONCOLOGY PROGRESS REVIEW GROUP. THESE GRANTS FOCUS ON AREAS OF NEED IN CANCER SURVIVORSHIP THAT WILL BUILD ON THE BODY OF KNOWLEDGE AND SERVICES FOCUSED ON ACCESS TO QUALITY SURVIVOR CARE AND SERVICES, ADOLESCENT AND YOUNG ADULT HEALTH-RELATED QUALITY OF LIFE ASSESSMENT AND COST EFFECTIVENESS OF PREVENTATIVE SURVIVORSHIP INTERVENTIONS. ADDITIONALLY, THE FOUNDATION PUBLISHED A SUPPLEMENTAL ISSUE OF THE JOURNAL OF GENERAL INTERNAL MEDICINE THAT FEATURED ARTICLES FROM THE FOUNDATION'S GRANTEES.THE FOUNDATION ALSO CONVENED A BLUE-RIBBON PANEL TO REVIEW THE FOUNDATION'S PREVIOUS RESEARCH GRANT PORTFOLIO AND ITS IMPACT AND MAKE RECOMMENDATIONS FOR CHANGES MOVING FORWARD. THE PANEL RECOMMENDED THE FOUNDATION FOCUS ITS EFFORTS TO TRANSFORM CANCER RESEARCH TO BE PATIENT-CENTERED THROUGH THE EXCHANGE OF ELECTRONIC HEALTH INFORMATION. THE FOUNDATION WILL USE THESE RECOMMENDATIONS TO DEVELOP ITS NEW RESEARCH AGENDA.LIVESTRONG SURVIVORSHIP CENTER OF EXCELLENCE NETWORK - THE FOUNDATION HAS SUPPORTED THE WORK OF SURVIVORSHIP CENTERS SINCE 2000. THESE CENTERS HISTORICALLY WORKED AUTONOMOUSLY AND SERVED BOTH PEDIATRIC AND ADULT SURVIVORS. IN 2005, THE FOUNDATION LAUNCHED A NEW INITIATIVE TO CREATE AND MAINTAIN A NETWORK OF SURVIVORSHIP CENTERS TO FOSTER COLLABORATION AMONG CENTERS AND FURTHER THE IMPACT ON CANCER SURVIVORSHIP. ONLY PRE-SELECTED NCI-DESIGNATED COMPREHENSIVE CANCER CENTERS ARE INVITED TO APPLY FOR FUNDING AND EACH MUST COLLABORATE WITH COMMUNITY-BASED HOSPITALS.NETWORK MEMBERS:- ABRAMSON CANCER CENTER, UNIVERSITY OF PENNSYLVANIA-PHILADELPHIA, PA- DANA-FARBER CANCER INSTITUTE, BOSTON, MA- FRED HUTCHINSON CANCER RESEARCH CENTER, SEATTLE, WA- MEMORIAL SLOAN-KETTERING, NEW YORK CITY, NY- OHIO STATE UNIVERSITY CANCER INSTITUTE JAMES CANCER HOSPITAL AND SOLOVE RESEARCH INSTITUTE, COLUMBUS, OH- UCLA'S JONSSON COMPREHENSIVE CANCER CENTER, LOS ANGELES, CA- UNIVERSITY OF COLORADO CANCER CENTER, DENVER, CO- UNIVERSITY OF NORTH CAROLINA LINEBERGER COMPREHENSIVE CANCER CENTER, CHAPEL HILL, NCNON-NETWORK CENTERS RECEIVING FUNDING:- DELL CHILDREN'S MEDICAL CENTER OF CENTRAL TEXAS, AUSTIN, TXCOMMUNITY PROGRAM - THROUGH THE COMMUNITY PROGRAM, THE FOUNDATION FUNDS INITIATIVES THAT ADDRESS THE CANCER SURVIVORSHIP ISSUES. THE RELATIONSHIP BETWEEN THE FOUNDATION AND AN ORGANIZATION FUNDED THROUGH THE COMMUNITY PROGRAM BEGINS WITH A GRANT OF FINANCIAL SUPPORT THROUGH A COMPETITIVE GRANT CYCLE, BUT GOES ON TO ENCOMPASS MUCH MORE THROUGH TECHNICAL AND CAPACITY-BUILDING SUPPORT. THROUGH THE RESPONSIBLE INVESTMENT OF THE FOUNDATION'S RESOURCES IN COMMUNITY-CENTERED INITIATIVES, IT IS ABLE TO JOIN FELLOW ORGANIZATIONS IN SERVING THE UNDERSERVED, RAISING AND ADDRESSING NEGLECTED SURVIVORSHIP ISSUES, AND IMPACTING PEOPLE ACROSS THE UNITED STATES IN A PERSONAL, MEANINGFUL WAY.THE FOUNDATION AWARDED NEARLY $1 MILLION IN GRANTS TO EIGHT COMMUNITY-BASED PROGRAMS ACROSS THE U.S. THESE GRANTS FOCUS ON EDUCATION FOR HEALTH CARE PROFESSIONALS AND EVIDENCED-BASED INTERVENTIONS.LIVESTRONG AT THE YMCA- THE FOUNDATION AND THE YMCA HAVE PARTNERED TO CREATE LIVESTRONG AT THE YMCA, AN EVIDENCE-BASED PHYSICAL ACTIVITY AND WELLNESS PROGRAM FOR PEOPLE AFFECTED BY CANCER.THE PROGRAM WAS OFFERED AT YMCA BRANCHES IN 30 CITIES ACROSS THE U.S.CANCER TRANSITIONS: MOVING BEYOND TREATMENT - THE FOUNDATION PARTNERED WITH THE WELLNESS COMMUNITY, A NON-PROFIT ORGANIZATION DEDICATED TO PROVIDING FREE EMOTIONAL SUPPORT, EDUCATION AND HOPE FOR PEOPLE WITH CANCER AND THEIR LOVED ONES, TO CREATE "CANCER TRANSITIONS: MOVING BEYOND TREATMENT", A SIX-WEEK PROGRAM FOR POST-TREATMENT CANCER SURVIVORS. THE PROGRAM PROVIDES CANCER SURVIVORS WITH THE INFORMATION, SKILLS AND TOOLS TO ADDRESS EXERCISE, NUTRITION, EMOTIONAL HEALTH, QUALITY OF LIFE AND MEDICAL MANAGEMENT AFTER TREATMENT ENDS. THE FOUNDATION ALSO WORKED WITH THE WELLNESS COMMUNITY (WHICH UNDERWENT A MERGER WITH GILDA'S CLUB TO BECOME THE CANCER SUPPORT COMMUNITY) TO DELIVER THE PROGRAM AND ITS TRAINING MATERIALS ONLINE.LIVESTRONG YOUNG ADULT ALLIANCE - EACH YEAR, NEARLY 70,000 YOUNG ADULTS BETWEEN THE AGES OF 15 AND 39 ARE DIAGNOSED WITH CANCER. IN CONTRAST TO THOSE YOUNGER AND OLDER, SURVIVAL RATES FOR YOUNG ADULTS HAVE NOT INCREASED SINCE 1975, POSSIBLY DUE TO FACTORS SUCH AS LACK OF INSURANCE, LESS PARTICIPATION IN CLINICAL TRIALS AND DELAYED DIAGNOSES.IN ADDITION, YOUNG SURVIVORS OFTEN ARE CAUGHT BETWEEN THE WORLDS OF PEDIATRIC AND ADULT ONCOLOGY. THEY MAY FACE A VARIETY OF UNIQUE LONG-TERM EFFECTS THAT WILL NEED TO BE ADDRESSED OVER THEIR LIFETIMES, SUCH AS: RE-ENTRY INTO SCHOOL OR THE WORKFORCE, INSURANCE COVERAGE ISSUES, INFERTILITY AS A RESULT OF TREATMENT, NEUROCOGNITIVE EFFECTS OR SECONDARY MALIGNANCIES.THE LIVESTRONG YOUNG ADULT ALLIANCE (THE "ALLIANCE") IS A COALITION OF ORGANIZATIONS WITH THE GOAL TO IMPROVE THE SURVIVAL RATES AND QUALITY OF LIFE OF YOUNG ADULTS WITH CANCER BETWEEN THE AGES OF 15 AND 40. THE ALLIANCE IS COMMITTED TO PROMOTING RESEARCH AND THE INVESTIGATION OF THE PROBLEM, SERVING AS A VOICE FOR THE ISSUE AND PROMOTING EFFECTIVE SOLUTIONS.THE FOUNDATION FORMED THE ALLIANCE WITH THE KNOWLEDGE THAT UNITY IS STRENGTH; BY WORKING TOGETHER THEY CAN RAISE AWARENESS AND EFFECT POSITIVE CHANGE FOR YOUNG ADULTS WITH CANCER. SINCE ITS FOUNDING IN 2006, THE ALLIANCE HAS MORE THAN DOUBLED IN SIZE TO INCLUDE 170 MEMBER ORGANIZATIONS.ACQUISITION OF NEW ASSETS - FOR THE FIRST TIME, THE FOUNDATION ACQUIRED THE ASSETS OF TWO NON-PROFIT ORGANIZATIONS TO ENSURE THEIR CONTINUANCE AND GROWTH DURING DIFFICULT ECONOMIC TIMES. THE TWO ORGANIZATIONS WERE FERTILE HOPE, WHOSE MISSION IS TO SUPPORT THE FERTILITY NEEDS OF CANCER SURVIVORS, AND PLANET CANCER, WHOSE MISSION IS TO ASSIST YOUNG ADULTS WHO HAVE BEEN DIAGNOSED WITH CANCER. BOTH ORGANIZATIONS WERE WELL KNOWN TO THE FOUNDATION, HAD WELL-ALIGNED MISSIONS AND THEIR PROGRAMS AND ACTIVITIES COMPLIMENTED THOSE OF THE FOUNDATION. THE FOUNDATION WORKED TO TRANSITION ALL ASSETS OF THE TWO ORGANIZATIONS INTO ITS MISSION ACTIVITIES AND BEGAN SERVING THEIR CONSTITUENTS.DIRECT SERVICESPATIENT NAVIGATION CENTER - THE FOUNDATION MOVED INTO ITS NEW HEADQUARTERS IN AUSTIN, TEXAS. THE BUILDING CURRENTLY HAS 4,500 SQUARE FEET RESERVED TO ESTABLISH A PATIENT NAVIGATION CENTER FOR THE AUSTIN COMMUNITY THAT WILL HELP CONNECT CLINICAL, SOCIAL, AND PRACTICAL SERVICES FOR THOSE AFFECTED BY CANCER. EFFORTS WERE UNDERTAKEN TO RESEARCH EXISTING MODELS, PLAN SERVICES AND DESIGN THE SPACE FOR A TARGETED OPENING DATE IN MID-2010.
4b (Code:   ) (Expenses $   including grants of $   ) (Revenue $   )
4c (Code:   ) (Expenses $   including grants of $   ) (Revenue $   )
4d Other program services. (Describe in Schedule O.)
(Expenses $   including grants of $   ) (Revenue $   )
4e Total program service expensesMediumBullet$ 4,394,224
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? ........
2
 
No
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part I..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part II.........................
4
 
No
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part I.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part II...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III ....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IV...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part V
10
 
No
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.
11a
 
No
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.
11e
 
No
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.
11f
 
No
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II..........
18
 
No
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III...................
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.. Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III..... Click to see attachment
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................
23
 
No
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule M
29
 
No
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I...........................
31
Yes
 
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II....................... Click to see attachment
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........ Click to see attachment
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1..................... Click to see attachment
34
Yes
 
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
 
No
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2... Click to see attachment
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2........... Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
0
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
0
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
 
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
 
No
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
 
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
 
No
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
 
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
3
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
2
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
 
No
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
Yes
 
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
 
No
14
Does the organization have a written document retention and destruction policy? .........
14
 
No
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
Yes
 
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
Yes
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
GREG D LEE CPA
2201 EAST 6TH ST
AUSTIN,TX78702
(512) 279-8380
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) DOUGLAS ULMAN
DIRECTOR
 1.00 X           0 0 0
(2) KOZO SHIMANO
DIRECTOR
 1.00 X           0 0 0
(3) VALERIE MEDDAUGH
DIRECTOR
 1.00 X           0 0 0




























Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;


























1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 0 0 0
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet0
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
 
No
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
CONNEXTIONS INC
3600 ECOMMERCE PLACE
ORLANDO,FL32808 		FULFILLMENT SERVICES 250,367
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet1
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b  
c Fundraising events....1c  
d Related organizations...1d  
e Government grants (contributions)1e  
f All other contributions, gifts, grants, and
similar amounts not included above1f 		21,500
g Noncash contributions included in lines 1a-1f:$  
h Total. Add lines 1a-1f.......MediumBullet 21,500
Program Service Revenue Business Code
2a
b
c
d
e
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet  
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 1,902     1,902
4 Income from investment of tax-exempt bond proceeds..MediumBullet        
5 Royalties............MediumBullet        
(i) Real (ii) Personal
6a Gross Rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss).......MediumBullet        
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory    
b Less: cost or other basis and sales expenses    
c Gain or (loss)    
d Net gain or (loss)..........MediumBullet        
8a Gross income from fundraising events (not including
$  
of contributions reported on line 1c). See Part IV, line 18 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from fundraising events..MediumBullet      
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet        
10a Gross sales of inventory, less
returns and allowances .
a 2,734,564
b Less: cost of goods sold ..b 870,994
c Net income or (loss) from sales of inventory..MediumBullet 1,863,570 1,863,570    
Miscellaneous Revenue Business Code
11a LICENSE FEES 900,099 3,995,695 3,995,695    
b            
c            
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet 3,995,695
12 Total revenue. See Instructions....MediumBullet 5,882,667 5,859,265 0 1,902
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 4,000,000 4,000,000
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22    
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16    
4 Benefits paid to or for members    
5 Compensation of current officers, directors, trustees, and key employees ....        
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....        
7 Other salaries and wages 53,708 48,337 1,074 4,297
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) ....        
9 Other employee benefits .......        
10 Payroll taxes ...........        
11 Fees for services (non-employees):        
a Management ......        
b Legal .........        
c Accounting ........... 4,850 4,365 97 388
d Lobbying ...........        
e Professional fundraising. See Part IV, line 17..    
f Investment management fees ......        
g Other .......... 236,532 212,878 4,731 18,923
12 Advertising and promotion .... 16,101 14,491 322 1,288
13 Office expenses ....... 55,914 50,295 1,123 4,496
14 Information technology ...... 26,449 23,804 529 2,116
15 Royalties ..        
16 Occupancy ........... 29,835 26,851 597 2,387
17 Travel ............ 4,344 3,909 87 348
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ......        
19 Conferences, conventions, and meetings ....        
20 Interest ...........        
21 Payments to affiliates .......        
22 Depreciation, depletion, and amortization .....        
23 Insurance .............. 8,119 7,307 162 650
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a MISCELLANEOUS 2,208 1,987 44 177
b
c
d
e
f All other expenses        
25 Total functional expenses. Add lines 1 through 24f 4,438,060 4,394,224 8,766 35,070
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing ..........   1  
2 Savings and temporary cash investments ....... 2,248,943 2  
3 Pledges and grants receivable, net .........   3  
4 Accounts receivable, net ......... 4,116,410 4  
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use .............. 1,836,932 8  
9 Prepaid expenses and deferred charges ............ 159,992 9  
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a  
b Less: accumulated depreciation. ..... 10b     10c  
11 Investments—publicly traded securities ..........   11  
12 Investments—other securities. See Part IV, line 11 ......   12  
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets .........   14  
15 Other assets. See Part IV, line 11 ...........   15  
16 Total assets. Add lines 1 through 15 (must equal line 34)... 8,362,277 16 0
Liabilities 17 Accounts payable and accrued expenses . 222,240 17  
18 Grants payable ..........   18  
19 Deferred revenue .......... 7,992 19  
20 Tax-exempt bond liabilities ..........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 2,543,524 25 0
26 Total liabilities. Add lines 17 through 25..... 2,773,756 26 0
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 5,588,521 27 0
28 Temporarily restricted net assets .....   28  
29 Permanently restricted net assets .....   29  
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 5,588,521 33 0
34 Total liabilities and net assets/fund balances ..... 8,362,277 34 0
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
5,882,667
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
4,438,060
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
1,444,607
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
5,588,521
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
-7,033,128
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
0
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
Yes
 
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
Yes
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Employer identification number

20-4232261
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
No
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
No
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
No
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
(1) LANCE ARMSTG FNDN
  		742806618 7 Yes   Yes   Yes   4,000,000
Total                 4,000,000

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....            
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3..            
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..            
6 Public Support. Subtract line 5 from line 4.            
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4..            
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets..            
11 Total support (Add lines 7 through 10).            
12
12
 
13
Section C. Computation of Public Support Percentage
14
14
 
15
15
 
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Employer identification number
20-4232261
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21 for any recipient that received more than $5,000. Check this box if no one recipient received more than $5,000. Use
Part IV and Schedule I-1 (Form 990) if additional space is needed ......................... lBullet
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) LANCE ARMSTRONG FOUNDATION2201 EAST 6TH STREET
AUSTIN,TX78702 		74-2806618 501(C)(3) 4,000,000       FOR A BROAD MENU OF PROGRAMS CENTERED ON THE CANCER COMMUNITY.






















2
Enter total number of section 501(c)(3) and government organizations ......................... Bullet Image
1
3
Enter total number of other organizations ................................ . Bullet Image
 
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2010

Schedule I (Form 990) 2010
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Use Schedule I-1 (Form 990) if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance













Part IV
Supplemental Information. Complete this part to provide the information required in Part I, line 2, and any other additional information.
Identifier Return Reference Explanation
PROCEDURE FOR MONITORING GRANTS IN THE U.S.: PART I, LINE 2: SCHEDULE I, PART I, LINE 2: THE GRANTS ARE PAYMENTS TO LANCE ARMSTRONG FOUNDATION, A SUPPORTED ORGANIZATION.
Schedule I (Form 990) 2010


Additional Data


Software ID:  
Software Version:  


SCHEDULE N
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Liquidation, Termination, Dissolution or Significant Disposition of Assets
bullet Complete if the organization answered "Yes" to Form 990, Part IV, lines 31 or 32 or Form 990-EZ, line 36.
bullet Attach certified copies of any articles of dissolution, resolutions or plans.
bullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Employer identification number
20-4232261
Part I
Liquidation, Termination or Dissolution. Complete if the organization answered "Yes" to Form 990, Part IV, line 31, or Form 990-EZ, line
36. Use Part III if additional space is needed.
1(a)Description of asset(s)
distributed or transaction
expenses paid		 (b)Date of
distribution		 (c)Fair market value of
asset(s) distributed or
amount of transaction
expenses		 (d)Method of
determining FMV for
asset(s) distributed or
transaction expenses		 (e)EIN of recipient (f)Name and address of recipient (g)IRC section
of recipient(s) (if
tax-exempt) or type
of entity
CASH 05-31-2010 5,160,907 BOOK VALUE 74-2806618 LANCE ARMSTRONG FOUNDATION
 
2201 EAST 6TH STREET
AUSTIN,TX78702 		501(C)(3)
PLEDGES RECEIVABLE 05-31-2010 430 BOOK VALUE 74-2806618 LANCE ARMSTRONG FOUNDATION
 
2201 EAST 6TH STREET
AUSTIN,TX78702 		501(C)(3)
ACCOUNTS RECEIVABLE 05-31-2010 4,193,579 BOOK VALUE 74-2806618 LANCE ARMSTRONG FOUNDATION
 
2201 EAST 6TH STREET
AUSTIN,TX78702 		501(C)(3)
INVENTORY 05-31-2010 1,943,457 BOOK VALUE 74-2806618 LANCE ARMSTRONG FOUNDATION
 
2201 EAST 6TH STREET
AUSTIN,TX78702 		501(C)(3)
PREPAID EXPENSES AND OTHER ASSETS 05-31-2010 418,199 BOOK VALUE 74-2806618 LANCE ARMSTRONG FOUNDATION
 
2201 EAST 6TH STREET
AUSTIN,TX78702 		501(C)(3)
















Yes
No
2
Did or will any officer, director, trustee, or key employee of the organization:
a
Become a director or trustee of a successor or transferee organization? . . . . . . . . . . . . . . . . . . . . .
2a
 
No
b
Become an employee of, or independent contractor for, a successor or transferee organization? . . . . . . . . . . . . . . . .
2b
 
No
c
Become a direct or indirect owner of a successor or transferee organization? . . . . . . . . . . . . . . . . . . . .
2c
 
No
d
Receive, or become entitled to, compensation or other similar payments as a result of the organization's liquidation, termination, or dissolution? . . . . .
2d
 
No
e
If the organization answered "Yes" to any of the questions in this line, provide the name of the person involved and explain in Part III. bullet
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990 or Form 990-EZ.
Cat. No. 50087Z
Schedule N (Form 990 or 990-EZ) 2010

Schedule N (Form 990 or 990-EZ) 2010
Page 2
Part I
Liquidation, Termination or Dissolution (continued)
Note. If the organization distributed all of its assets during the tax year, then Form 990, Part X, column (B) should equal -0-.
Yes
No
3
Did the organization distribute its assets in accordance with its governing instrument(s)? If “No,” describe in Part III . . . . . . . . . . .
3
Yes
 
4a
Is the organization required to notify the attorney general or other appropriate state official of its intent to dissolve, liquidate, or terminate? . . . . . .
4a
Yes
 
b
If “Yes,” did the organization provide such notice? . . . . . . . . . . . . . . . . . . . . . . . . . .
4b
Yes
 
5
Did the organization discharge or pay all liabilities in accordance with state laws? . . . . . . . . . . . . . . . . . . .
5
Yes
 
6a
Did the organization have any tax-exempt bonds outstanding during the year? . . . . . . . . . . . . . . . . . . . .
6a
 
No
b
Did the organization discharge or defease tax-exempt bond liabilities in accordance with the Internal Revenue Code and state laws? . . . . . . . .
6b
 
No
c
If “Yes,” describe in Part III how the organization defeased or otherwise settled these liabilities. If “No,” explain in Part III.

Part II
Sale, Exchange, Disposition or Other Transfer of More Than 25% of the Organization's Assets. Complete if the organization answered "Yes" to Form 990, Part IV, line 32, or Form 990-EZ, line 36. Use Part III if additional space is needed.
1(a)Description of asset(s)
distributed or transaction
expenses paid		 (b)Date of
distribution		 (c)Fair market value of
asset(s) distributed or
amount of transaction
expenses		 (d)Method of
determining FMV for
asset(s) distributed or
transaction expenses		 (e)EIN of recipient (f)Name and address of recipient (g)IRC section
of recipient(s) (if
tax-exempt) or type
of entity


















Yes
No
2
Did or will any officer, director, trustee, or key employee of the organization:
a
Become a director or trustee of a successor or transferee organization? . . . . . . . . . . . . . . . . . . . . .
2a
 
No
b
Become an employee of, or independent contractor for, a successor or transferee organization? . . . . . . . . . . . . . . . .
2b
 
No
c
Become a direct or indirect owner of a successor or transferee organization? . . . . . . . . . . . . . . . . . . . . .
2c
 
No
d
Receive, or become entitled to, compensation or other similar payments as a result of the organization’s significant disposition of assets? . . . . . . .
2d
 
No
e
If the organization answered "Yes" to any of the questions in this line, provide the name of the person involved and explain in Part III.
Schedule N(Form 990 or 990-EZ) 2010

Schedule N (Form 990 or 990-EZ) 2010
Page 3
Part III
Supplemental Information. Complete to provide the information required by Parts I and II,
and any additional information.
Identifier Return Reference Explanation
    PART I, LINE 7C: THE ORGANIZATION FILED A CERTIFICATE OF MERGER FOR NONPROFIT CORPORATIONS WITH THE TEXAS SECRETARY OF STATE, AS REQUIRED.
Schedule N (Form 990 or 990-EZ) 2010


Additional Data


Software ID:  
Software Version:  


SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Employer identification number

20-4232261
Identifier Return Reference Explanation
FORM 990, PART VI, SECTION A, LINE 7A   A MAJORITY OF THE LAFM BOARD OF TRUSTEES IS ELECTED BY THE LAF BOARD OF DIRECTORS. HOWEVER, THE REMAINING POSITIONS ARE FILLED BY MEMBERS VOTED ON AND APPROVED BY THE LAFM TRUSTEES.
FORM 990, PART VI, SECTION B, LINE 11   LAF STAFF ARE RESPONSIBLE FOR COMPILING AND PREPARING THE FINANCIAL STATEMENTS THAT ARE THEN AUDITED BY AN OUTSIDE FIRM. AN OUTSIDE TAX FIRM IS ENGAGED TO PREPARE THE ANNUAL FORM 990 TAX RETURN. BEFORE FILING, THE RETURN IS REVIEWED IN DETAIL BY THE CHIEF FINANCIAL OFFICER. AS A FINAL STEP THE RETURN IS PROVIDED TO THE GOVERNING BODY ELECTRONICALLY FOR THEIR REVIEW AND COMMENT PRIOR TO FILING.
  FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY WE REQUIRE BOARD MEMBERS TO DISCLOSE ANY INTERESTS THAT COULD GIVE RISE TO CONFLICTS.
  FORM 990, PART VI, SECTION B, LINE 15 EXECUTIVE COMPENSATION IS EVALUATED BY INDEPENDENT COMPENSATION CONSULTANTS AND THE EXECUTIVE COMMITTEE REVIEWS AND APPROVES ALL EXECUTIVE COMPENSATION.
  FORM 990, PART VI, SECTION C, LINE 19 FINANCIAL STATEMENTS ARE POSTED AND MADE AVAILABLE TO THE PUBLIC ON THE LAF WEBSITE. ALL OTHER GOVERNING DOCUMENTS AND POLICIES ARE AVAILABLE UPON REQUEST.
CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET ASSETS TRANSFERRED UPON DISSOLUTION -7,033,128. TOTAL TO FORM 990, PART XI, LINE 5: -7,033,128.
  FORM 990, PART XII, LINE 2B: THE FINANCIAL STATEMENTS FOR THIS ORGANIZATION WILL BE INCLUDED IN THE CONSOLIDATED FINANCIAL STATEMENTS FOR A RELATED ENTITY, LANCE ARMSTRONG FOUNDATION. THE AUDIT HAS NOT YET BEEN COMPLETED AS OF THE FILING OF THIS FORM 990.
  FORM 990, PART XII, LINE 2C: THE PROCESS OF SELECTING AN INDEPENDENT ACCOUNTANT AND OVERSEEING THE AUDIT OF THE FINANCIAL STATEMENTS HAS NOT CHANGED FROM PRIOR YEARS.
CONTINUATION OF PROGRAM SERVICE ACCOMPLISHMENTS FORM 990, PART III, LINE 4A: LIVESTRONG SURVIVORCARE - LIVESTRONG SURVIVORCARE IS FOR ANYONE AFFECTED BY CANCER. AT ANY POINT IN A SURVIVOR'S OR CAREGIVER'S CANCER EXPERIENCE, THE FOUNDATION PROVIDES FREE PROFESSIONAL SUPPORT WITH: - EMOTIONAL CONCERNS AND COUNSELING NEEDS - FINANCIAL, INSURANCE AND JOB CONCERNS - CLINICAL TRIALS AND NEW TREATMENTS IN DEVELOPMENT - LOCATING AND ACCESSING LOCAL RESOURCES IN ADDITION TO DIRECT SUPPORT WITH CANCER NEEDS, LIVESTRONG SURVIVORCARE PROVIDES EDUCATIONAL RESOURCES THAT HELP SURVIVORS LEARN MORE ABOUT THIS DISEASE. IT HELPS SURVIVORS UNDERSTAND THEIR DIAGNOSIS AND TREATMENT OPTIONS. AND FOR HEALTHCARE PROFESSIONALS, THE FOUNDATION PROVIDES THE INFORMATION, TOOLS AND TRAINING OPPORTUNITIES TO HELP THEM EFFECTIVELY CARE FOR CANCER PATIENTS. THE FOUNDATION TOUCHED NEARLY 750,000 LIVES OF INDIVIDUALS AFFECTED BY CANCER THROUGH THE CANCER SUPPORT INFORMATION AND SERVICES. THIS REPORT INCLUDES INFORMATION ABOUT THE FOUNDATION'S REACH TO PEOPLE AFFECTED BY CANCER THROUGH THE LIVESTRONG SURVIVOR CARE AS WELL AS ALL PRINT AND ONLINE EDUCATIONAL MATERIALS. A FEW HIGHLIGHTS INCLUDE: - THE FOUNDATION SAVED LIVESTRONG SURVIVORCARE CLIENTS APPROXIMATELY $1.5 MILLION THROUGH NEGOTIATING DISCOUNTS, MAXIMIZING AVAILABLE MEDICATION PROGRAMS AND OVERTURNING DENIALS FROM INSURANCE COMPANIES. - THE FOUNDATION CONNECTED MORE THAN 9,000 INDIVIDUALS TO: - INFORMATION ABOUT NEW TRIALS IN DEVELOPMENT AND CLINICAL TRIALS - HELP WITH FINANCIAL, INSURANCE AND JOB CONCERNS - SUPPORT FOR EMOTIONAL CONCERNS AND COUNSELING NEEDS - THE FOUNDATION DISTRIBUTED MORE THAN 450,000 PRINTED EDUCATIONAL MATERIALS TO CANCER SURVIVORS, CAREGIVERS AND HEALTH CARE PROVIDERS, INCLUDING 10,000 OF THE NEWLY CREATED LIVESTRONG GUIDEBOOKS. - THE FOUNDATION CREATED NEW OR EXPANDED CANCER SUPPORT INFORMATION AND SERVICES FOR UNDERSERVED POPULATIONS INCLUDING: - A SPANISH-LANGUAGE WEBSITE AVAILABLE AT WWW.LIVESTRONG.ORG/ESPANOL - LIVESTRONG.ORG/AYARESOURCES, A WEB PORTAL SPECIFICALLY FOR ADOLESCENTS AND YOUNG ADULTS ("AYA") WITH CANCER - LIVESTRONG: A PODCAST SERIES FOR YOUNG ADULTS WITH CANCER THAT PROVIDE AYAS CANCER INFORMATION AND SUPPORT - CREATION OF A NEW LIVING AFTER CANCER TREATMENT BROCHURE FOR LGBT CANCER SURVIVORS ADVOCACY, GOVERNMENT RELATIONS AND HEALTH POLICY LIVESTRONG DAY -EACH YEAR, THE FOUNDATION INVITES SUPPORTERS TO PARTICIPATE IN LIVESTRONG DAY, A ONE-DAY INITIATIVE TO UNITE PEOPLE AFFECTED BY CANCER. THE GOAL IS TO RAISE AWARENESS AND FUNDS FOR THE CANCER FIGHT AND TO SHOW SUPPORT FOR PEOPLE AFFECTED BY CANCER WITH THESE LOCAL COMMUNITY EVENTS. MORE THAN 1,000 LIVESTRONG DAY ORGANIZERS ACROSS THE COUNTRY: - HELD WEAR YELLOW DAY ON LIVESTRONG DAY AND ENCOURAGED FRIENDS,FAMILY, NEIGHBORS AND COWORKERS TO DO THE SAME. - WROTE LETTERS TO THE EDITORS OF LOCAL NEWSPAPERS ABOUT THE ISSUES CANCER SURVIVORS FACE AND THE NEED TO MAKE CANCER A NATIONAL AND GLOBAL PRIORITY. - CALLED AND WROTE LETTERS TO ELECTED OFFICIALS IN THEIR DISTRICT OFFICES. - TOLD THEIR STORIES TO COLLEAGUES, COMMUNITY ORGANIZATIONS AND GROUPS OF FRIENDS AND FAMILY. - DELIVERED LIVESTRONG WRISTBANDS TO ELECTED OFFICIALS IN THEIR LOCAL COMMUNITIES AND EDUCATED THEM ABOUT CANCER SURVIVORSHIP ISSUES. - HELD CANDLELIGHT VIGILS IN HONOR OF CANCER SURVIVORS IN THEIR LOCAL COMMUNITIES. - HAD A LOCAL PRIEST, MINISTER OR RABBI HOLD A SURVIVORSHIP SPIRITUAL CEREMONY AT A LOCAL PLACE OF WORSHIP - HOSTED A LIVESTRONG DAY EVENT AT THEIR SCHOOL AND EDUCATED STUDENTS ABOUT CANCER AWARENESS THROUGH THE LIVESTRONG AT SCHOOL PROGRAM. LIVESTRONG DAY EVENTS ARE UNIQUE TO THE LOCATION; THE DAY IS ABOUT DOING SOMETHING TO MAKE A DIFFERENCE IN THE FIGHT AGAINST CANCER IN A WAY THAT IS MEANINGFUL AND COMFORTABLE TO EACH COMMUNITY. ADVOCACY COALITIONS - THE FOUNDATION ALSO PARTICIPATES AS A MEMBER OF TWO CANCER ADVOCACY COALITIONS: THE ONE VOICE AGAINGT CANCER ("OVAC") COALITION AND THE CANCER LEADERSHIP COUNCIL ("CLC") IN WASHINGTON, D.C. THE PRESIDENT'S CANCER PANEL, OF WHICH MR. LANCE ARMSTRONG IS A MEMBER, RELEASED THEIR YEARLY REPORT FOCUSING ON TRANSLATIONAL RESEARCH. POLICY AND GOVERNMENT RELATIONS - THE PRIMARY FOCUS WAS ENSURING THE FEDERAL HEALTH CARE REFORM LEGISLATION INCORPORATED ITEMS THAT WERE MEANINGFUL FOR THOSE AFFECTED BY CANCER. THE FOUNDATION WORKED WITH MEMBERS OF CONGRESS AND THE WHITE HOUSE FOR INCLUSION OF PROVISIONS THAT WOULD ALTER HEALTH INSURANCE IN THE FOLLOWING WAYS: - REMOVE PRE-EXISTING CONDITIONS AS A DISCRIMINATORY PRACTICE. - REMOVE CAPS ON LIFETIME LIMITS FOR COVERAGE. - ENSURE ROUTINE CARE FOR THOSE ENROLLED IN CLINICAL TRIALS WAS COVERED. - MADE IT POSSIBLE FOR YOUNG ADULTS TO STAY ON THEIR PARENT'S INSURANCE UNTIL AGE 26. INTERNATIONAL PROGRAM THE FOUNDATION EMBARKED ON A GLOBAL CANCER CAMPAIGN TO MAKE CANCER A GLOBAL PRIORITY. THE GOALS WERE: - TO END THE STIGMA OF CANCER AND TURN CANCER VICTIMS INTO CANCER SURVIVORS. - TO BUILD AN INTERNATIONAL GRASSROOTS MOVEMENT THAT WILL TAKE CANCER FROM ISOLATION TO COLLABORATION. - TOGETHER WITH WORLD LEADERS, TO TRANSFORM CANCER FROM OBSCURITY TO PRIORITIES. TO THAT END, THE FOUNDATION HELD THE FIRST GLOBAL CANCER SUMMIT IN DUBLIN, IRELAND, BRINGING TOGETHER MORE THAN 600 PEOPLE FROM 60 COUNTRIES TO ADDRESS THE GLOBAL CANCER BURDEN AND FIND NEW WAYS TO WORK TOGETHER. REPRESENTATIVES FROM GOVERNMENTS, NON-GOVERNMENTAL ORGANIZATIONS, ADVOCACY GROUPS, PHYSICIANS, RESEARCHERS, AND OTHERS CAME TOGETHER IN AN UNPRECEDENTED WAY AND LEFT WITH NEW TOOLS AND CONNECTIONS TO FOSTER THEIR WORK IN CANCER. IN ADDITION, MORE THAN 300 ORGANIZATIONS AND INDIVIDUALS ACROSS THE GLOBE MADE NEW AND MEANINGFUL COMMITMENTS TO FIGHT CANCER AND MORE THAN 100,000 SIGNED THE WORLD CANCER DECLARATION THROUGH THE LIVESTRONG ACTION PLATFORM. THE FOUNDATION ALSO CREATED AND RELEASED A REPORT ON THE GLOBAL COST OF CANCER WITH THE ECONOMIST INTELLIGENCE UNIT AND CO-SPONSORED THE RELEASE OF THE WORLD TOBACCO ATLAS WITH THE AMERICAN CANCER SOCIETY. EFFECTIVE MAY 31, 2010, THE OPERATIONS OF THIS ORGANIZATION WERE MERGED INTO THE LANCE ARMSTRONG FOUNDATION (EIN # 74-2806618), A NON-PROFIT ORGANIZATION ORGANIZED UNDER IRC SECTION 501(C)(3). THE FUNCTION AND ACTIVITIES OF THIS ORGANIZATION WILL BE CONTINUED AND CARRIED ON BY THE LANCE ARMSTRONG FOUNDATION IN THE FUTURE.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
LANCE ARMSTRONG FOUNDATION MERCHANDISE
 
Employer identification number

20-4232261
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" on Form 990, Part IV, line 33.)
(a)
Name, address, and EIN of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income
(e)
End-of-year assets


 		(f)
Direct controlling
entity

















Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section
(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled organization
Yes No
(1) LANCE ARMSTRONG FOUNDATION

2201 EAST 6TH STREET

AUSTIN,TX78702
74-2806618 		PROVIDE A BROAD MENU OF PROGRAMS CENTERED ON THE CANCER COMMUNITY TX 501(C)(3) 7  
 
No
(2) LANCE ARMSTRONG FOUNDATION ENDOWMENT

2201 EAST 6TH STREET

AUSTIN,TX78702
20-0208394 		HOLDING & BUILDING THE ENDOWMENT FUND AND TO ESTABLISH OTHER ENDOWED FUNDS TX 501(C)(3) 11A LANCE ARMSTRONG FOUNDATION
 
 
No
(3) LANCE ARMSTRONG FOUNDATION EVENTS

2201 EAST 6TH STREET

AUSTIN,TX78702
20-4232365 		FACILITATE SPECIAL EVENT COORDINATION TX 501(C)(3) 11A LANCE ARMSTRONG FOUNDATION
 
 
No








For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of related organization



 		(b)
Primary activity



 		(c)
Legal domicile
(state or
foreign
country)
 		(d)
Direct controlling
entity


 		(e)
Type of entity
(C corp, S corp,
or trust)

 		(f)
Share of total income



 		(g)
Share of
end-of-year
assets

 		(h)
Percentage
ownership












Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35, 35A, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III or IV.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
Yes
 
c Gift, grant, or capital contribution from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
 
No
d Loans or loan guarantees to or for other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Sale of assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Purchase of assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Exchange of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Lease of facilities, equipment, or other assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Performance of services or membership or fundraising solicitations for other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1k
Yes
 
l Performance of services or membership or fundraising solicitations by other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1l
Yes
 
m Sharing of facilities, equipment, mailing lists, or other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1m
Yes
 
n Sharing of paid employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1n
Yes
 
o Reimbursement paid to other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
Yes
 
p Reimbursement paid by other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
Yes
 
q Other transfer of cash or property to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
Yes
 
r Other transfer of cash or property from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type(a-r) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1)
(2)
(3)
(4)
(5)
(6)
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Are all
partners
section
501(c)(3)
organizations? 		(e)
Share of
end-of-year
assets 		(f)
Disproprtionate allocations? 		(g)
Code V—UBI
amount in box
20 of Schedule K-1
(Form 1065) 		(h)
General or
managing
partner?
Yes No Yes No Yes No






























Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation
Additional Data


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