Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 01-01-2010 and ending 12-31-2010
BCheck if applicable:
CName of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
1100 ROCK AND ROLL BOULEVARD
 
Room/suite
City or town, state or country, and ZIP + 4
CLEVELAND, OH441141022
D Employer identification number

34-1520995
E Telephone number

G Gross receipts $ 27,842,193
F Name and address of principal officer:
TERRY STEWART PRESIDENT CEO
1100 ROCK AND ROLL BOULEVARD
CLEVELAND,OH441141022
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.ROCKHALL.COM
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1985
M State of legal domicile: OH
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: OPERATION OF A MUSEUM AND LIBRARY AND ARCHIVES TO EDUCATE VISITORS, FANS, AND SCHOLARS ABOUT THE HISTORY AND CONTINUING SIGNIFICANCE OF ROCK AND ROLL MUSIC. SEE SCHEDULE O FOR FURTHER DETAILS.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 10
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 9
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 158
6 Total number of volunteers (estimate if necessary) .... 6 64
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 2,425,020
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b 1,034,579
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 22,896,409 13,278,452
9 Program service revenue (Part VIII, line 2g) ......... 7,582,011 7,236,549
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 109,306 317,975
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 3,724,807 3,601,140
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 34,312,533 24,434,116
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 0 0
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 7,290,962 7,928,735
16a Professional fundraising fees (Part IX, column (A), line 11e).... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet1,042,550    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 13,100,312 9,817,720
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 20,391,274 17,746,455
19 Revenue less expenses. Subtract line 18 from line 12...... 13,921,259 6,687,661
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 90,110,794 98,872,845
21 Total liabilities (Part X, line 26)............ 3,759,999 5,633,639
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 86,350,795 93,239,206
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: THE ROCK AND ROLL HALL OF FAME AND MUSEUM, INC. IS THE NONPROFIT ORGANIZATION THAT EXISTS TO EDUCATE VISITORS, FANS, AND SCHOLARS FROM AROUND THE WORLD ABOUT THE HISTORY AND CONTINUING SIGNIFICANCE OF ROCK AND ROLL MUSIC. IT CARRIES OUT THIS MISSION THROUGH ITS OPERATION OF A WORLD-CLASS MUSEUM THAT COLLECTS, PRESERVES, EXHIBITS, AND INTERPRETS THIS ART FORM THROUGH ITS LIBRARY AND ARCHIVES AS WELL AS ITS EDUCATIONAL PROGRAMS.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 12,143,198 including grants of $   ) (Revenue $ 7,803,791 )
Museum Operations: The Rock and Roll Hall of Fame and Museum has established itself as the pre-eminent home for the celebration and study of rock and roll. It is a world-class museum and library & archives that educates its visitors about the history of rock and roll, from its roots to the present, and about rock and roll's impact on our culture and society. It accomplishes all of this with seven floors of exhibits featuring thousands of historic artifacts, as well as numerous films and interactive exhibits. In addition to the permanent exhibits, the Hall of Fame curates several new temporary exhibits each year which focus on individual artists, various genres of music or important anniversaries of historic events. In 2010, the temporary exhibits featured Bruce Springsteen, Austin City Limits' 35 years, the Museum's 15th anniversary, and photography from Alfred Wertheimer. Further, the Museum hosted five community festivals celebrating the heritage of various ethnic music, and produced several other music programs including Battle of the Corporate Bands and Summer in the City. The Rock and Roll Hall of Fame and Museum's Library and Archives at Cuyahoga Community College will help the Museum fulfill its mission by making one-of-a-kind audio and video recordings, promotional materials, personal papers and business records of popular music's most influential figures accessible to the public for the first time. The Library and Archives will also enhance the Museum's education programs at the university level. Staff members moved into the 22,500-square-foot facility, and with the help of interns and volunteers, they are preparing the collection for the grand opening. The Museum has been collecting for the Library and Archives since the Museum opened in 1995.
4b (Code:   ) (Expenses $ 273,005 including grants of $   ) (Revenue $ 59,024 )
American Music Masters Series Program and Exhibit: Annual program honors a Hall of Fame Inductee and highlights his/her accomplishments and influences on rock and roll. The programming includes an interdisciplinary conference and panel discussion, performances in tribute of the artist, and an exhibit on the honoree at the Museum. The 15th annual series honored Fats Domino and Dave Bartholomew. Through this series, the Museum further achieves its goal of increasing public knowledge and appreciation for rock and roll music and its history.
4c (Code:   ) (Expenses $ 195,338 including grants of $   ) (Revenue $ 0 )
Toddler Rock is a music-based program for under-served preschoolers and their teachers. its goals are to increase the children's pre-literacy and social skills through the structured use of music and to increase teacher confidence in using music purposefully. Classes convene at the Rock and Roll Hall of Fame and Museum for two hours per week led by eleven board-certified music therapists each dedicated to a specific class. In 2010, Toddler Rock served over 350 preschoolers at the Rock Hall and served an additional 26 schools in the community. Each child is pre- and post-tested with standardized literacy tests and researcher-designed assessments. Multi-sensory interventions include instrument playing, movement, singing, problem solving, story telling, and pre-reading activities. Data demonstrates increases in letter recognition, alliteration, rhyme, and in-school readiness behaviors including following directions, turn-taking and cooperative play. Toddler Rock has served 4,400 children in its 11-year history. Through this series, the Museum further achieves its goal of involving the community with the Museum.
(Code:   ) (Expenses $ 421,296 including grants of $   ) (Revenue $ 289,400 )
OTHER EDUCATIONAL PROGRAMS
4d Other program services. (Describe in Schedule O.)
(Expenses $ 421,296 including grants of $   ) (Revenue $ 289,400 )
4e Total program service expensesMediumBullet$ 13,032,837
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part IIClick to see attachment.........................
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part IClick to see attachment.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
Yes
 
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IVClick to see attachment...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment
10
Yes
 
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.Click to see attachment
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.Click to see attachment
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
 
No
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII Click to see attachment
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part IClick to see attachment
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II.......... Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III................... Click to see attachment
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II..
21
 
No
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III.....
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule MClick to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............ Click to see attachment
30
Yes
 
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I........................... Click to see attachment
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........ Click to see attachment
33
Yes
 
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1..................... Click to see attachment
34
Yes
 
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
 
No
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2... Click to see attachment
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2........... Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
160
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
158
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
10
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
9
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
Yes
 
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
Yes
 
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
 
No
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
 
No
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
AL , AK , AZ , AR , CA , CO , CT , FL , GA , HI , IL , KS , KY , LA , ME , MD , MA , MI , MN , MS , NH , NJ , NM , NY , NC , ND , OH , OK , OR , PA , RI , SC , TN , UT , VA , WA , WV , WI
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
BRIAN KENYON EXEC VP CFO
1100 ROCK AND ROLL BLVD
CLEVELAND,OH44114
(216) 781-7625
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) JANN S WENNER
TRUSTEE/MEMBER & CO-CHAIR
 2.0 X           0 0 0
(2) BRIAN RATNER
TRUSTEE/MEMBER
 1.0 X           0 0 0
(3) BRIAN E HALL
TRUSTEE/MEMBER
 1.0 X           0 0 0
(4) BENJAMIN F NEEDELL
TRUSTEE/MEMBER
 1.0 X           0 0 0
(5) FRANK SULLIVAN
TRUSTEE/MEMBER
 1.0 X           0 0 0
(6) JERRY SUE THORNTON
TRUSTEE/MEMBER
 1.0 X           0 0 0
(7) DANIEL KLIMAS
TRUSTEE/MEMBER
 2.0 X           0 0 0
(8) JOEL PERESMAN
TRUSTEE, CEO OF RRHOF FDN
 1.0 X           0 400,737 9,000
(9) ROB LIGHT
TRUSTEE/MEMBER
 1.0 X           0 0 0
(10) CURTIS SCHENKER
TRUSTEE/MEMBER
 1.0 X           0 0 0
(11) WILLIAM ROWLEY
TRUSTEE/MEMBER, CO-CHAIR
 8.0 X           0 0 0
(12) TERRY STEWART
PRESIDENT & CEO
 40.0     X       442,128 0 34,376
(13) BRIAN S KENYON
EXEC VP & CFO
 40.0     X       314,047 0 26,306
(14) JAMES HENKE
VP-CURATORIAL AFFAIRS
 40.0       X     255,655 0 20,600
(15) TODD MESEK
VP-COMMUNICATIONS
 40.0       X     159,604 0 10,268
(16) JACKLYN CHISHOLM
VP-PLANNING AND INST.REL.
 40.0         X   150,806 0 12,839
(17) GREGORY HARRIS
VP-DEVELOPMENT
 40.0         X   204,524 0 24,262
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) LAUREN ONKEY
VP-EDUCATION
 40.0         X   148,886 0 10,654
(19) DIANE MCCHESNEY
SR. DIRECTOR OF FINANCE
 40.0         X   125,282 0 18,519
(20) LAURIE KOSANOVICH
LEGAL COUNSEL
 32.0         X   104,144 0 6,896




















1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 1,905,076 400,737 173,720
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet9
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
MEDICAL MUTUAL OF OHIO
PO BOX 951922
CLEVELAND,OH44193 		MEDICAL INSURANCE 860,626
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet1
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b 757,010
c Fundraising events....1c 485,855
d Related organizations...1d 9,015,956
e Government grants (contributions)1e 1,110,403
f All other contributions, gifts, grants, and
similar amounts not included above1f 		1,909,228
g Noncash contributions included in lines 1a-1f:$ 55,451
h Total. Add lines 1a-1f.......MediumBullet 13,278,452
Program Service Revenue Business Code
2a ADMISSIONS 900,099 6,365,209 6,365,209    
b OTHER PROGRAM REVENUE 900,099 367,354 367,354    
c CAFE REVENUE 722,210 130,122     130,122
d INDUCTION REVENUE 900,099 139,000 139,000    
e MEMBERSHIPS 900,099 153,490 153,490    
f All other program service revenue . 81,374 81,374    
g Total. Add lines 2a–2f........MediumBullet 7,236,549
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 317,975   842 317,133
4 Income from investment of tax-exempt bond proceeds..MediumBullet 0      
5 Royalties............MediumBullet 181,631     181,631
(i) Real (ii) Personal
6a Gross Rents   481,520
b Less: rental expenses   199,126
c Rental income or (loss)   282,394
d Net rental income or (loss).......MediumBullet 282,394 1,967 280,427  
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory    
b Less: cost or other basis and sales expenses    
c Gain or (loss)    
d Net gain or (loss)..........MediumBullet 0      
8a Gross income from fundraising events (not including
$ 485,855
of contributions reported on line 1c). See Part IV, line 18 ...
a 179,760
b Less: direct expenses ...b 272,167
c Net income or (loss) from fundraising events..MediumBullet -92,407   -92,407
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet 0      
10a Gross sales of inventory, less
returns and allowances .
a 6,047,012
b Less: cost of goods sold ..b 2,936,784
c Net income or (loss) from sales of inventory..MediumBullet 3,110,228 1,019,376 2,090,852  
Miscellaneous Revenue Business Code
11a SATELLITE TOWER 900,099 41,950     41,950
b PROMOTIONS REVENUE 900,004 50,948   50,948  
c OTHER 900,004 26,396 24,445 1,951  
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet 119,294
12 Total revenue. See Instructions....MediumBullet 24,434,116 8,152,215 2,425,020 578,429
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 0  
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22 0  
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16 0  
4 Benefits paid to or for members 0  
5 Compensation of current officers, directors, trustees, and key employees .... 1,282,812 633,478 404,039 245,295
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .... 0      
7 Other salaries and wages 5,196,438 3,619,875 1,261,850 314,713
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 181,938 122,621 43,978 15,339
9 Other employee benefits ....... 847,407 635,855 168,818 42,734
10 Payroll taxes ........... 420,140 294,230 98,893 27,017
11 Fees for services (non-employees):        
a Management ...... 436,817 172,493 264,324  
b Legal ......... 196,918 139,129 57,360 429
c Accounting ........... 67,590   67,590  
d Lobbying ........... 64,603     64,603
e Professional fundraising. See Part IV, line 17.. 0  
f Investment management fees ...... 38,073   38,073  
g Other .......... 0      
12 Advertising and promotion .... 541,367 541,367    
13 Office expenses ....... 1,056,724 810,497 136,741 109,486
14 Information technology ...... 28,013 25,193 1,128 1,692
15 Royalties .. 0      
16 Occupancy ........... 1,371,355 1,235,466 123,435 12,454
17 Travel ............ 548,454 425,667 61,300 61,487
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ...... 0      
19 Conferences, conventions, and meetings .... 31,625 19,705 6,565 5,355
20 Interest ........... 20,000 18,000 1,800 200
21 Payments to affiliates ....... 0      
22 Depreciation, depletion, and amortization ..... 2,671,193 2,474,458 177,546 19,189
23 Insurance .............. 70,133 64,530 5,043 560
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a MUSEUM STORE EXPENSES 942,836 372,420 570,416  
b CURATORIAL & EXHIBIT EXP 527,568 527,568    
c EDUCATIONAL EXPENSES 292,397 292,397    
d DEVEL.&INDUCTION CEREMONY 282,770 187,348   95,422
e ADMINISTRATION 173,968 31,299 129,619 13,050
f All other expenses 455,316 389,241 52,550 13,525
25 Total functional expenses. Add lines 1 through 24f 17,746,455 13,032,837 3,671,068 1,042,550
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing .......... 40,342 1 42,355
2 Savings and temporary cash investments ....... 17,999,282 2 14,823,901
3 Pledges and grants receivable, net ......... 3,365,039 3 5,121,971
4 Accounts receivable, net ......... 364,360 4 332,320
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use .............. 351,949 8 373,275
9 Prepaid expenses and deferred charges ............ 189,482 9 293,514
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 110,626,281
b Less: accumulated depreciation. ..... 10b 41,958,909 67,800,340 10c 68,667,372
11 Investments—publicly traded securities .......... 0 11 9,218,137
12 Investments—other securities. See Part IV, line 11 ......   12  
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets .........   14  
15 Other assets. See Part IV, line 11 ...........   15  
16 Total assets. Add lines 1 through 15 (must equal line 34)... 90,110,794 16 98,872,845
Liabilities 17 Accounts payable and accrued expenses . 2,474,573 17 4,166,115
18 Grants payable ..........   18  
19 Deferred revenue .......... 285,426 19 467,524
20 Tax-exempt bond liabilities ..........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties .... 1,000,000 24 1,000,000
25 Other liabilities. Complete Part X of Schedule D.....   25  
26 Total liabilities. Add lines 17 through 25..... 3,759,999 26 5,633,639
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 14,848,233 27 19,991,963
28 Temporarily restricted net assets ..... 71,502,562 28 73,247,243
29 Permanently restricted net assets .....   29  
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 86,350,795 33 93,239,206
34 Total liabilities and net assets/fund balances ..... 90,110,794 34 98,872,845
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
24,434,116
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
17,746,455
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
6,687,661
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
86,350,795
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
200,750
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
93,239,206
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
 
No
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
 
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
 
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 4,580,825 6,461,448 11,475,046 22,896,409 13,278,452 58,692,180
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf....... 4,315,355 4,594,553 1,283,065 0 0 10,192,973
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3.. 8,896,180 11,056,001 12,758,111 22,896,409 13,278,452 68,885,153
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..           54,784
6 Public Support. Subtract line 5 from line 4.           68,830,369
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4.. 8,896,180 11,056,001 12,758,111 22,896,409 13,278,452 68,885,153
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 922,610 1,452,327 1,312,246 300,943 543,523 4,531,649
9 Net income from unrelated business activities, whether or not the business is regularly carried on.. 680,238 704,878 922,157 983,061 1,035,579 4,325,913
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets..            
11 Total support (Add lines 7 through 10).           77,742,715
12
12
45,596,521
13
Section C. Computation of Public Support Percentage
14
14
88.536 %
15
15
87.646 %
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.
SchCMd Bullet Attach to Form 990 or Form 990-EZ. SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
If the organization answered “Yes,” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes,” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes,” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35a (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization's direct and indirect political campaign activities on behalf of or in opposition to candidates for public office in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c) except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt funtion activities ....................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Privacy Act and Paperwork Reduction Act Notice, see the instructions for Form 990.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2010

Schedule C (Form 990 or 990-EZ) 2010
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check
B Check
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
Organization's
Totals 		(b) Affiliated Group
Totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) ....... 85,697  
c Total lobbying expenditures (add lines 1a and 1b) ................... 85,697  
d Other exempt purpose expenditures ........................ 12,947,140  
e Total exempt purpose expenditures (add lines 1c and 1d) ............... 13,032,837  
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		 801,642  
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) ................. 200,411  
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2007 (b) 2008 (c) 2009 (d) 2010 (e) Total
             
2a Lobbying non-taxable amount 942,792 767,575 934,716 801,642 3,446,725
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		        5,170,088
             
c Total lobbying expenditures 93,969 128,099 106,000 85,697 413,765
             
d Grassroots non-taxable amount 235,698 191,894 233,679 200,411 861,682
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		         1,292,523
             
f Grassroots lobbying expenditures 0 0 0   0
Schedule C (Form 990 or 990-EZ) 2010


Schedule C (Form 990 or 990-EZ) 2010
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
(a)
Yes
No
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
 
 
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
 
 
c
Media advertisements? ....................................
 
 
 
d
Mailings to members, legislators, or the public? .........................
 
 
 
e
Publications, or published or broadcast statements? .......................
 
 
 
f
Grants to other organizations for lobbying purposes? .......................
 
 
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
 
 
 
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
 
 
 
i
Other activities? If "Yes," describe in Part IV ..........................
 
 
 
j
Total. lines 1c through 1i ...................................
 
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
 
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carryover lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) if BOTH Part III-A, lines 1 and 2 are answered “No” OR if Part III-A, line 3 is answered “Yes”.
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) non-deductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ...........................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; and Part ll-B, line 1i.
Also, complete this part for any additional information.
Identifier Return Reference Explanation
ADDITIONAL INFORMATION REGARDING LOBBYING ACTIVITIES, PART II-A, LINE 1B: NOT INCLUDED ON LINE 1B OF PART II-A OF SCHEDULE C WERE $180,000 OF IN-KIND LOBBYING EXPENDITURES PROVIDED BY A TRUSTEE OF THE MUSEUM. AS FORM 990 DOES NOT PERMIT REPORTING OF IN-KIND EXPENSES AND THE CORRESPONDING IN-KIND REVENUE, WE HAVE EXCLUDED THIS AMOUNT FROM SCHEDULE C.
Schedule C (Form 990 or 990EZ) 2010

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance .... 0    
b Contributions ........ 4,500,000    
c Investment earnings or losses ... 142,034    
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		     
f Administrative expenses ....      
g End of year balance ...... 4,642,034    
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet100.000 %
b
Permanent endowment: SchDMd Bullet0 %
c
Term endowment: SchDMd Bullet0 %
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
 
No
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................      
b Buildings ................   87,656,797 25,541,449 62,115,348
c Leasehold improvements ............        
d Equipment ................   5,709,128 4,502,143 1,206,985
e Other .................   17,260,356 11,915,317 5,345,039
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 68,667,372
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
Other








Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet  
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes 0








Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 0
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1 24,434,116
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2 17,746,455
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3 6,687,661
4 Net unrealized gains (losses) on investments .......................... 4 200,750
5 Donated services and use of facilities ............................. 5  
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8  
9 Total adjustments (net). Add lines 4 - 8 ............................. 9 200,750
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10 6,888,411
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 25,378,436
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 200,750
b Donated services and use of facilities ......... 2b 276,726
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d 466,844
e Add lines 2a through 2d ..................... 2e 944,320
3 Subtract line 2e from line 1..................... 3 24,434,116
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIV): ........... 4b  
c Add lines 4a and 4b....................... 4c  
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5 24,434,116
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1 18,490,025
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 276,726
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d 466,844
e Add lines 2a through 2d...................... 2e 743,570
3 Subtract line 2e from line 1..................... 3 17,746,455
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIV): ............ 4b  
c Add lines 4a and 4b....................... 4c  
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5 17,746,455
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
FINANCIAL STATEMENT FOOTNOTE FOR COLLECTION, PART III, LINE 1A: THE ROCKHALL EXHIBITS, COLLECTS, PRESERVES, AND INTERPRETS THE ARTISTIC AND SOCIO-CULTURAL MILIEU OF ROCK AND ROLL MUSIC. THE CURATORIAL COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES, AND INSTRUMENTS. THE COLLECTION IS HELD FOR PUBLIC EXHIBITION AND EDUCATION. IT IS THE ROCKHALL'S POLICY NOT TO CAPITALIZE ITEMS THAT ARE DONATED TO OR PURCHASED FOR ITS CURATORIAL COLLECTION.
CURATORIAL COLLECTION EXPLANATION, PART III, LINE 4: THE MUSEUM'S COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES AND INSTRUMENTS. IT EXHIBITS THESE ITEMS IN A 150,000 SQUARE FOOT MUSEUM THAT ATTRACTS APPROXIMATELY 440,000 VISITORS PER YEAR. IN ADDITION, THE MUSEUM'S 25,000 SQUARE FOOT LIBRARY AND ARCHIVES PRESERVES AND MAKES AVAILABLE TO SCHOLARS AND RESEARCHERS ITS COLLECTION OF TWO-DIMENSIONAL ARTIFACTS.
INTENDED USES OF ENDOWMENT FUNDS, PART V, LINE 4: THE MUSEUM'S ENDOWMENTS CONSIST OF BOARD-DESIGNATED ENDOWMENT FUNDS ESTABLISHED TO SUPPORT THE MUSEUM'S MISSION.
FINANCIAL STATEMENT FOOTNOTE REGARDING UNCERTAIN TAX POSITIONS, PART X, LINE 2: THE MUSEUM DOES NOT HAVE ANY MATERIAL UNCERTAIN TAX RETURN POSITIONS IN ITS FINANCIAL STATEMENTS. THE FOOTNOTE FROM THE AUDITED FINANCIAL STATEMENTS REGARDING FIN 48 (ASC 740) IS AS FOLLOWS: ON JANUARY 1, 2009, THE ROCK HALL ADOPTED THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, THE ROCK HALL MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. EXAMPLES OF TAX POSITIONS INCLUDE THE TAX-EXEMPT STATUS OF THE ROCK HALL AND VARIOUS POSITIONS RELATED TO THE POTENTIAL SOURCES OF UNRELATED BUSINESS TAXABLE INCOME (UBIT). THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50 PERCENT LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE-RECOGNITION, CLASSIFICATION, INTEREST, AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. AT DECEMBER 31, 2010 AND 2009, THERE WERE NO UNRECOGNIZED TAX BENEFITS IDENTIFIED OR RECORDED AS LIABILITIES. THE ROCK HALL FILES FORMS 990 IN THE U.S. FEDERAL JURISDICTION AND THE STATE OF OHIO. THE ROCK HALL IS NOT SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE FOR YEARS BEFORE 2007.
OTHER CHANGES IN REVENUE, PART XII, LINE 2D: RENTAL EXPENSES: $199,126; SPECIAL EVENT EXPENSES: $272,167; AUCTION RELATED EXPENSES: ($4,449); TOTAL: $466,844
OTHER CHANGES IN EXPENSES, PART XIII, LINE 2D: RENTAL EXPENSES: $199,126; SPECIAL EVENT EXPENSES: $272,167; AUCTION RELATED EXPENSES: ($4,449); TOTAL: $466,844
Schedule D (Form 990) 2010

Additional Data


Software ID:  
Software Version:  




SCHEDULE G
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19,
or if the organization entered more than $15,000 on Form 990-EZ, line 6a.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization. Form 990-EZ filers are not required to complete this table.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
Total .................right arrow      
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 on Form 990-EZ, line 6a. List events with gross receipts greater than $5,000.
(a) Event #1

GALA
(event type) 		(b) Event #2

AMMS
(event type) 		(c) Other Events

2
(total number) 		(d) Total Events
(Add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 554,139 60,950 50,526 665,615
2 Less: Charitable
contributions . . . 		407,276 45,283 33,296 485,855
3 Gross income (line 1
minus line 2) . . . 		146,863 15,667 17,230 179,760
VerticalDirectExpenses 4 Cash prizes . . .        
5 Non-cash prizes . .        
6 Rent/facility costs . .        
7 Food and beverages . .        
8 Entertainment . . .        
9 Other direct expenses . 248,906 12,885 10,376 272,167
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 272,167
11 Net income summary. Combine lines 3 and 10 in column (d)............ right arrow -92,407
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (Add col. (a) through col. (c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," Explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," Explain:
 
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ...........................
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 3
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Provide the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Complete this part to provide additional information for responses to quuestion on Schedule G (see instructions.)
Identifier ReturnReference Explanation
Schedule G (Form 990 or 990-EZ) 2010
Additional Data


Software ID:  
Software Version:  
Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
 
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
Yes
 
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
Yes
 
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) TERRY STEWART (i)
(ii)		 334,544
0 		85,000
0 		22,584
0 		13,140
0 		26,112
0 		481,380
0 		0
0
(2) BRIAN S KENYON (i)
(ii)		 251,457
0 		40,000
0 		22,590
0 		7,350
0 		21,085
0 		342,482
0 		0
0
(3) JOEL PERESMAN (i)
(ii)		 0
356,137 		0
44,600 		0
0 		0
0 		0
9,000 		0
409,737 		0
0
(4) JAMES HENKE (i)
(ii)		 219,596
0 		30,000
0 		6,059
0 		7,350
0 		15,904
0 		278,909
0 		0
0
(5) JACKLYN CHISHOLM (i)
(ii)		 140,668
0 		10,000
0 		138
0 		4,726
0 		10,102
0 		165,634
0 		0
0
(6) TODD MESEK (i)
(ii)		 136,544
0 		23,000
0 		60
0 		4,936
0 		6,790
0 		171,330
0 		0
0
(7) GREGORY HARRIS (i)
(ii)		 173,434
0 		25,000
0 		6,090
0 		6,027
0 		20,295
0 		230,846
0 		0
0
(8) LAUREN ONKEY (i)
(ii)		 126,796
0 		22,000
0 		90
0 		4,517
0 		7,674
0 		161,077
0 		0
0








Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
SUPPLEMENTAL NONQUALIFIED RETIREMENT PLANS EXPLANATION, PART I, LINE 4B: TERRY STEWART AND BRIAN KENYON PARTICIPATED IN A SECTION 457(b) PLAN DURING 2010. MR. STEWART'S CONTRIBUTION TO THE PLAN WAS $16,500, AND MR. KENYON'S CONTRIBUTION WAS $16,500.
NON-FIXED PAYMENT EXPLANATION, PART I, LINE 7: THE MUSEUM CREATES A BONUS POOL FOR SENIOR MANAGEMENT IF OPERATING CASH FLOW OF THE ORGANIZATION SIGNIFICANTLY EXCEEDS THE PLAN. THE BONUS POOL IS ALLOCATED TO MEMBERS OF SENIOR MANAGEMENT BASED UPON THEIR INDIVIDUAL PERFORMANCE. DISTRIBUTIONS FROM THE POOL ARE APPROVED BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS.
Schedule J (Form 990) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
NonCash Contributions
Right pointing arrow large imageComplete if the organization answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of Contributions or items contributed 		(c)
Contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded . X 4 42,212 FAIR MARKET VALUE
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts .... X 834 0 N/A
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( ARCHIVAL RECORDS ) X 136 0 N/A
26 Other Right pointing arrow large image ( GOODIE BAGS ) X 72 6,840 FAIR MARKET VALUE
27 Other Right pointing arrow large image ( GUITAR ) X 1 3,899 FAIR MARKET VALUE
28 Other Right pointing arrow large image ( DVD'S ) X 250 2,500 FAIR MARKET VALUE
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
4
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell non-cash
contributions? ............................
32a
Yes
 
b
If "Yes," describe in Part II.
33
If the organization did not report revenues in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) 2010
Schedule M (Form 990) 2010
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33. Also complete this part for any additional information.
Identifier Return Reference Explanation
THIRD PARTY SOLICITATION EXPLANATION, LINE 32B: INDEPENDENT CONTRACTORS ARE ENGAGED TO PROCURE ARTIFACTS FOR THE MUSEUM'S LIBRARY AND ARCHIVES. PAYMENTS TO THE CONTRACTORS FOR THEIR SERVICES ARE AT OR BELOW FAIR MARKET VALUE.
EXPLANATION OF REPORTING OF HISTORICAL ARTIFACTS, LINE 33: UNDER FINANCIAL ACCOUNTING STANDARDS, THE MUSEUM HAS ELECTED TO NOT RECORD REVENUE OR THE CORRESPONDING ASSETS FOR ITS COLLECTION OF ARTIFACTS, MEMORABILIA, AND CERTAIN OTHER NON-CASH ITEMS. THIS METHOD OF ACCOUNTING IS ALLOWABLE UNDER GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.
Schedule M (Form 990) 2010
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Identifier Return Reference Explanation
BUSINESS RELATIONSHIPS, FORM 990, PART VI, LINE 2: BENJAMIN NEEDELL, ESQ. HAS A BUSINESS RELATIONSHIP WITH JANN WENNER, WENNER MEDIA AND ITS AFFILIATES AND TRUSTS.
CHANGES TO ORGANIZATIONAL DOCUMENTS, FORM 990, PART VI, LINE 4: THE MUSEUM AMENDED AND RESTATED ITS CODE OF REGULATIONS ON JUNE 17, 2010. THE AMENDED AND RESTATED CODE OF REGULATIONS ELIMINATED "MEMBERS" AND COMBINED ALL DUTIES INTO THOSE OF "TRUSTEES." THE ACTION WAS TAKEN TO SIMPLIFY THE GOVERNING BODY STRUCTURE OF THE MUSEUM AND TO CONSOLIDATE THE DUTIES OF MEMBERS AND TRUSTEES INTO ONE AND THE SAME BODY. ADDITIONALLY, OTHER CHANGES TO THE CODE OF REGULATIONS WERE MADE TOGETHER WITH CORRECTIONS OF TYPOGRAPHICAL ERRORS.
ELECTION OF TRUSTEES, FORM 990, PART VI, LINE 7A: THERE ARE 10 TRUSTEES OF THE ROCK AND ROLL HALL OF FAME AND MUSEUM, INC. ("THE CORPORATION"). ROCK AND ROLL HALL OF FAME FOUNDATION, INC., A CHARITY RECOGNIZED BY THE INTERNAL REVENUE SERVICE (IRS) AS AN ORGANIZATION DESCRIBED IN INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS A TRUSTEES, AND CLEVELAND ROCK AND ROLL, INC., A CHARITY RECOGNIZED BY THE IRS AS AN ORGANIZATION DESCRIBED IN IRC SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS B TRUSTEES. THE TRUSTEES OF THE CORPORATION THEN ELECT CLASS A AND CLASS B TRUSTEES FROM THOSE NOMINATED.
REVIEW OF FORM 990, FORM 990, PART VI, LINE 11B: FORM 990 IS REVIEWED INTERNALLY BY THE SENIOR DIRECTOR OF FINANCE AND THE EXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL OFFICER. IT IS SUBMITTED FOR REVIEW TO THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS AND TO THE ROCK AND ROLL HALL OF FAME AND MUSEUM'S BOARD OF DIRECTORS.
MONITORING CONFLICTS OF INTEREST, FORM 990, PART VI, LINE 12C: AN ANNUAL QUESTIONNAIRE IS SENT TO ALL OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES. IF A TRANSACTION ARISES IN WHICH AN INDIVIDUAL HAS A CONFLICT, THE PERSON IS EXCUSED FROM THE MEETING FOR THE DISCUSSION AND VOTE BY DISINTERESTED TRUSTEES OR COMMITTEE MEMBERS. THE TRUSTEES AND/OR COMMITTEE MEMBERS BASE THEIR DECISION ON ALL THE FACTS AND CIRCUMSTANCES PRESENTED AND CONSIDER WHETHER THE TRANSACTION IS IN THE BEST INTERESTS OF THE MUSEUM. PROPER RECORDS OF THE BOARD, COMMITTEE, OR SUBCOMMITTEE ARE MAINTAINED TO VERIFY THAT THE CONFLICT OF INTEREST POLICY HAS BEEN FOLLOWED.
COMPENSATION REVIEW AND APPROVAL, FORM 990, PART VI, LINE 15: AN OUTSIDE CONSULTANT IS HIRED TO REVIEW THE JOB DESCRIPTIONS AND ASSOCIATED COMPENSATION LEVELS FOR THE CHIEF EXECUTIVE OFFICER AND ALL VICE PRESIDENTS. THE CONSULTANT'S FINDINGS ARE PRESENTED FOR APPROVAL TO THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS. ANY TIME JOB RESPONSIBILITIES ARE SIGNIFICANTLY CHANGED, THE REVIEW IS UPDATED. THE FINANCE COMMITTEE MEMBERS ARE INDEPENDENT OF THE CEO AND VICE PRESIDENTS. THE COMMITTEE'S DELIBERATIONS AND APPROVAL OF COMPENSATION ARE COMMUNICATED TO SENIOR MANAGEMENT BY THE FINANCE COMMITTEE CHAIR.
AVAILABILITY OF DOCUMENTS, FORM 990, PART VI, LINE 19: THE MUSEUM MAKES ITS CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. ALSO, A BROAD MAILING IS MADE TO MANY CONSTITUENTS. THE MUSEUM DOES NOT MAKE ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC.
OTHER CHANGES IN NET ASSETS, FORM 990, PART XI, LINE 5: UNREALIZED GAIN ON INVESTMENTS: $200,750
OTHER PROGRAM SERVICES, FORM 990, PART III, LINE 4: In addition to the curatorial exhibits, the Museum's Education and Public Programs Division produces scores of activities and events each year that reinforce the Museum's commitment to the study and interpretation of rock and roll music and its roots. The content of these programs highlights not only the work of Rock and Roll Hall of Fame Inductees, but also a broad spectrum of popular music ranging from the blues, country, and gospel of the early 1900s to the classic rock of the 1960s to the hip hop and pop sounds of today. These programs are presented in a variety of formats including interviews, performances, lectures, film screenings, master classes, conferences at venues both on- and off-site, and online. The following provides a chronological review of programs conducted in 2010, with their intended objective and estimated attendance in parentheses, as available. ONGOING THROUGHOUT THE YEAR: Toddler Rock is a music-based program for under-served preschoolers and their teachers. Its goals: to increase the children's pre-literacy and social skills through the structured use of music and to increase teacher confidence is using music purposefully. Classes convene at the Rock and Roll Hall of Fame and Museum two hours per week for 30 weeks led by eleven board-certified music therapists each dedicated to a specific class. In 2010 Toddler Rock served over 350 preschoolers at the Rock Hall, and served an additional 26 schools in the community. Each child is pre and post tested with standardized literacy tests and researcher- designed assessments. Multi-sensory interventions include instrument playing, movement, singing, problem solving, story telling and pre-reading activities. Data demonstrates increases in letter recognition, alliteration, rhyme, and in school readiness behaviors including following directions, turn-taking and cooperative play. Toddler Rock has served 4400 children in its 11 year history. (Objective: involving the community with the Museum.) Rockin' the Schools brings students from Northeast Ohio and beyond into the Museum for a one-hour educational class on the history of rock and roll. The program teaches students how music has played a role in some of the most important social, cultural, and political issues in modern history. Teachers can choose from a set of classes on topics such as the roots of rock and roll, music as a social force, the science of sound, music and the language arts, hip-hop culture, and many more. The program is offered four days a week, January through June and October through December. (Objective: education and interpretation of rock and roll and its history. In 2010, 19,162 students and chaperones participated in the program.) On the Road uses dynamic videoconferencing to explore the history of rock and roll. Interactive classes are taught in real time and use the Museum's extensive educational resources to engage students in their own classrooms. These interdisciplinary classes, taught by Rock Hall educators, include exclusive interview clips with key figures in rock and roll history, behind-the-scenes commentary by Museum educators, audio and videos clips of Rock and Roll Hall of Fame inductees, and more. The program is offered daily on-demand throughout the entire year. In 2010, the Rock Hall was awarded the Teachers Choice Award for the Best Content Provider (third consecutive year) in the Best Music and Performing Arts Museum category as well the 2009-2010 CILC Pinnacle Award from the Center for Interactive Learning and Collaboration (CILC), which recognizes outstanding performance by a content provider. (Objective: education and interpretation of rock and roll and its history. In 2010, the Museum made 249 connections, teaching approx. 8,000 students, the best calendar year ever for this program.) "From Songwriters to Soundmen: The People Behind the Hits" gives Rock Hall audiences an inside look at aspects of the music business that are often concealed from view. For those who wonder how songs become recordings, how recordings become hits, or how the show gets on the road, this series offers both answers and anecdotes beyond imagination. The series is held on the third Wednesday of most months and, where noted, are streamed live on the internet. Unless otherwise noted, all interviews were conducted by Dr. Lauren Onkey, Vice President of Education and Public Programs or Jason Hanley, Director of Education. Rock and Roll Night School is a series of educational, discussion-based night classes offered free of charge from 7 p.m. to 8:30 p.m. on the 4th Wednesday of most months and, where noted, are streamed live on the internet. Unless otherwise noted, members of the education department staff led the classes, which are geared towards adults interested in gaining more knowledge about rock and roll history. The program explores the history of rock and roll, from its roots to its current incarnations. Teachers Rock is a monthly (quarterly beginning Fall 2010) professional development workshop series for K-12 level teachers and school administrators interested in integrating popular music into core-curriculum teaching. Each session spotlights a specific grade, band, or content area. Education Programs Manager Stephanie Heriger led this program in 2010. University Teaching In the spring of 2010, Lauren Onkey, vice president of education and public programs, and Jason Hanley, director of education, taught a rock history course called The Roots of Rock and Soul at Cleveland State University - the first time the Rock Hall education staff has taught at Cleveland State University. This course surveyed the history of rock and roll music from the 1950s to the present with a special focus on the music's roots. The course looked at how rock and roll reflected and shaped our culture from different scholarly perspectives and how issues of gender, race, geography, technology, and identity affected the creation, performance, and reception of rock and roll. This class met three times per week and 82 students were enrolled. Star Rockers is a music-based program for mature seniors (from the inner city Goodrich-Gannett Neighborhood Center). Its goals are to engage seniors in creative music experiences that include composition, singing, dance/movement, introduction to technology, improvisation, lyric analysis, life review and reminiscence. Seniors are exposed to the history of rock and roll music through discussion, interactive media, exhibits, and artists at the museum. One hour sessions are held each week and are lead by board-certified music therapists. (Class size is 8-10 which reflects the number accommodated by the GGNC's van. This translates totals nearly 400 individual visits per year - based on an average of 8 people for 50 weeks) . Survey data from the seniors shows an increase in their music skills and intellectual awareness, and attests to a positive sense of belonging, meaningful socialization, and a high level of enjoyment. (Objective: involving the community with the Museum.) JANUARY January 13, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's topic was Rock and Roll and the Civil Rights Movement and was presented in partnership with Facing History and Ourselves' initiative Choosing to Participate. (Objective: education and integrating popular music into the K-12 classroom; 12 attendees) January 18, 2010 Martin Luther King, Jr. Day is a day of free admission and entertainment in honor and celebration of Martin Luther King's life. This event is part of the Museum's Community Festival Series celebrating cultural diversity. Record-breaking numbers are not unusual for this festival. The festival featured an array of musical talent including Gospel group the Mighty Clouds of Joy, the Green Sisters and the Adult Ensemble of the Antioch Baptist Church. (Objective: involving the Cleveland community with the Museum and celebrating diversity; 6,860 attendees) January 21, 2010 Hall of Fame Series: An Evening with Ronnie Spector. The program included a discussion with the Inductee about her career in the Museum's intimate Foster Theater and was followed by a CD signing. (Objective: education and interpretation of rock and roll and its history; 157 attendees) January 27, 2010 Rock and Roll Night School - Rock and Roll and the Civil Rights Movement. This month's Rock and Roll Night School, presented in partnership with Facing History and Ourselves' initiative Choosing to Participate, examined the 10 years following the Montgomery Bus Boycott and leading to the Voting Rights Act of 1965, a decade in which music spoke to and for a nation aching for change. (Objective: education and interpretation of rock and roll and its history; 63 attendees)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: FEBRUARY Black History Month Black History Month is a month-long series of events highlighting African-American music. In 2010, the month was titled "Only the Strong Survive: The Sound of Philadelphia." (Objective: education and interpretation of rock and roll and its history) Specific events included: February 3, 2010 Film Screening - Soul Train: The Hippest Trip in America with Special Pre-Screening discussion with Executive Producer Kenard Gibbs (190 attendees) February 8, 2010 An Evening with John Jackson, Author of A House on Fire: The Rise and Fall of Philadelphia Soul, at Case Western Reserve University's Baker Nord Center for the Humanities (40 attendees) February 10, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's Teachers Rock featured Dr. Joke Bradt (MT-BC, LCAT), Temple University and organizer of "Hear Our Voices" a music therapy program for at-risk youth. (Objective: education and integrating popular music into the K-12 classroom; 10 attendees) February 10, 2010 Hall of Fame Series with Eddie Levert and Walter Williams of the O'Jays (101 attendees) February 17, 2010 From Songwriters to Soundmen with Weldon McDougal III (53 attendees) February 19, 2010 An Afternoon with the Chi-Lites (132 attendees) February 24, 2010 Rock and Roll Night School: The Story of Philadelphia International Records (80 attendees) February 26, 2010 Live Performance by The Manhattans Featuring Gerald Alston & Blue Lovett (329 attendees) MARCH March 3, 2010 Film Screening - You're Gonna Miss Me. In conjunction with the Beachland Ballroom's 10th anniversary weekend celebration, the Rock and Roll Hall of Fame and Museum hosted a special screening of the award-winning documentary You're Gonna Miss Me - A Film About Roky Erickson. (Objective: education and interpretation of rock and roll and its history; 98 attendees) March 10, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's Teacher's Rock featured hippie icon and humanitarian Wavy Gravy and his work at Camp Winnarainbow. (Objective: education and integrating popular music into the K-12 classroom; 10 attendees) March 10, 2010 "From Songwriters to Soundmen: The People Behind the Hits" featuring Wavy Gravy. The program included a discussion about the individual's career in the Museum's intimate Foster Theater and included a screening of the movie Saint Misbehavin': The Wavy Gravy Movie. (Objective: education and interpretation of rock and roll and its history; 162 attendees) March 24, 2010 Rock and Roll Night School - Inductee Spotlight: Ellie Greenwich and Cynthia Weil. This month's Rock and Roll Night School explored the career of 2010 Inductees Ellie Greenwich and Cynthia Weil was presented in conjunction with Women's History Month. (Objective: education and interpretation of rock and roll and its history; 38 attendees) APRIL April 14, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's topic was Popular Music in the Science/Technology Classroom. (Objective: education and integrating popular music into the K-12 classroom; 8 attendees) April 14, 2010 From Songwriters to Soundmen: The People Behind the Hits featuring Terry Lickona and Scott Newton of Austin City Limits. The program included a discussion with the individuals about their careers in the Museum's intimate Foster Theater. It was presented in conjunction with the exhibit Great Music. No Limits. Celebrating 35 Years of Austin City Limits. (Objective: education and interpretation of rock and roll and its history; 77 attendees) April 19, 2010 Film Screening - Miles Electric: A Different Kind of Blue. This screening was presented in partnership with the 2010 Tri-C JazzFest. (Objective: education and interpretation of rock and roll and its history; 99 attendees) April 21, 2010 Rock and Roll Night School - From Soft Machine to Genesis: The Birth of Progressive Rock. This month's program explored the music of the first four Soft Machine albums and the influence they had on the particularly British sound of groups such as King Crimson and the 2010 Rock and Roll Hall of Fame Inductees Genesis. This class was presented in partnership with the Tri-C Jazz Fest 2010. (Objective: education and interpretation of rock and roll and its history; 76 attendees) MAY May 4, 2010 Kent State 40th Anniversary Panel. As part of Kent State University's Commemoration of May 4th, the Rock and Roll Hall of Fame and Museum hosted a panel discussion with rock legend Country Joe McDonald, Dr. Hugo Keesing, author Doug Bradley, and was moderated by Dr. Lauren Onkey, Vice President of Education and Public Programs at the Rock Hall (Objective: education and interpretation of rock and roll and its history, approx. 200 attendees) May 14, 2010 Legends Series with Tommy James. The program included a discussion about the individual's career in the Museum's intimate Foster Theater (Objective: education and interpretation of rock and roll and its history; 147 attendees) May 15, 2010 Rock Your World - The Annual All-City Festival offered more than 3,000 students from across the District the opportunity to demonstrate their talents to the entire Greater Cleveland community. The daylong Festival featured the best work from the District's choir, instrumental music, marching band, visual art, dance, and theatre programs. (Objective: involving the Cleveland community with the museum; 4,528 attendees.) May 19, 2010 From Songwriters to Soundmen: The People Behind the Hits featuring Henry Stone. The program included a discussion about the individual's career in the Museum's intimate Foster Theater and was followed by a CD signing (63 attendees) May 21, 2010 Legends Series featuring Jon Anderson of Yes. The program included a discussion about the individual's career in the Museum's intimate Foster Theater (148 attendees) May 26, 2010 Rock and Roll Night School - Rock and Roll and The Vietnam War. This month's Rock and Roll Night School focused on how rock and roll reflected changing attitudes on the Vietnam War, from The Shirelles "Soldier Boy" to Marvin Gaye's "What's Goin' On." (Objective: education and interpretation of rock and roll and its history; 144 attendees)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: JUNE BRUCE SPRINGSTEEN FANFEST The Rock and Roll Hall of Fame hosted a weekend of events devoted to celebrating Hall of Fame inductee Bruce Springsteen beginning Friday, June 4 through Sunday, June 6. Public programs including a live interview with Springsteen's studio engineer Toby Scott, a panel discussing Springsteen's Cleveland history as well as music, screenings of rare footage and more will surround the exhibit From Asbury Park to the Promised Land: the Life and Music of Bruce Springsteen. Education Programs Included: June 5, 2010 Behind the Scenes of From Asbury Park to the Promised Land exhibit Featuring Rock Hall Curator Jim Henke and Springsteen studio engineer Toby Scott (222 attendees) Bruce Springsteen's Cleveland History with Special Guests including Hank LoConti of the Agora Ballroom, Concert Promoter Jules Belkin, head of Belkin Productions, Radio Personality, author and broadcasting consultant John Gorman and photographer Janet Macoska (190 attendees) June 21-25, 2010 Summer Teacher Institute: Electrifying the Classroom. From June 21 to June 25, 2010, the Rock Hall's Summer Teacher Institute brought K-12 teachers together with award-winning educators, therapists, historians, arts education specialists, curriculum designers, journalists, and musicians to learn how to engage students in the classroom by integrating popular music into teaching across the K-12 curriculum in ways that meet and exceed state and national standards for learning. Highlights included a special Hall of Fame Series interview featuring Bobby Massey of the O'Jays, an evening with musician (and special education teacher) Joe Grushecky, 12 different hands-on breakout sessions, four hours of musical activities and instructional demonstrations, a Museum curator panel discussion, and the opportunity to take optional docent Museum tours. Participants came from Ohio and 16 other states, as well as Canada. (Objective: education and integrating popular music into the K-12 classroom; 50 attendees) June 23, 2010 From Songwriters to Soundmen: The People Behind the Hits featuring Joe Grushecky. The program included a discussion with the individual about his career in the Museum's intimate Foster Theater and was followed by a CD signing. It was presented in conjunction with the 2010 Summer Teacher Institute, entitled "Electrifying Your Classroom". (Objective: education and interpretation of rock and roll and its history; 103 attendees) June 24, 2010 Hall of Fame Series with Bobby Massey of the O'Jays. The program included a discussion with the individual about his career in the Museum's intimate Foster Theater. Presented in conjunction with the 2010 Summer Teacher Institute, entitled "Electrifying Your Classroom," this program was open to Summer Teacher Institute participants only. (Objective: education and interpretation of rock and roll and its history; 50 attendees) June 27, 2010 Rock and Soul Festival: The annual Rock and Soul Festival, coinciding with Black Music Month, showcases the vitality of Black influence on American music and culture. This year's Festival was presented as part of Michael Jackson Weekend, and featured a special live performance from singer Angie Stone and other local talent. (Objective: involving the community with the Museum; 450 attendees) JULY July 7, 2010 Hall of Fame Series: An Evening with Dion. The program began with a special hour-long film about Dion's memories of the Winter Dance Party tour of 1959 with Buddy Holly, Ritchie Valens, and The Big Bopper and was followed with a live interview with Dion by Dave Marsh and Vice President of Education and Public Programs, Dr. Lauren Onkey, in the Museum's intimate Foster Theater. (Objective: education and interpretation of rock and roll and its history; 175 attendees, 327 unique viewers streaming online) July 28, 2010 Rock and Roll Night School - "Hitsville USA" The Story of Motown 1964-1967. This month's Rock and Roll Night School examined the rising chart dominance of Motown's hit factory during the mid-1960s, with special attention will be paid to songs by Hall of Fame Inductees the Temptations, the Four Tops, Smokey Robinson, the Supremes, and others. (Objective: education and interpretation of rock and roll and its history; 142 attendees, 93 unique viewers streaming online) July 30, 2010 Hall of Fame Series: An Evening with Dennis Edwards of the Temptations. The program included a discussion with the Inductee about his career in the Museum's intimate Foster Theater. It was presented in conjunction with the 2010 Family Unity In The Park Concert & Fireworks Show. (Objective: education and interpretation of rock and roll and its history; 152 attendees, 53 unique viewers streaming online) AUGUST August 18, 2010 Film Screening - The T.A.M.I Show with Special Pre-Screening discussion with the film's director Steve Binder. (Objective: education and interpretation of rock and roll and its history; 156 attendees) August 28, 2010 Latino Heritage Festival. The Latino Heritage Festival is an all-day free music festival and celebration showcasing Hispanic music. The festival, a kick-off to Latino Heritage month, featured performances by Ismael Miranda featuring Sammy De Leon y su Orquesta, reggaeton artist Divino and dance group Grupo Isla Del Encanto. The Museum also screened the PBS documentary Chicano Rock! The Sounds of East Los Angeles and feature Q&A sessions with the film's co-producer Nancy Wilkman. (Objective: involving the community with the Museum; 1,796 attendees) SEPTEMBER September 15, 2010 From Songwriters to Soundmen: The People Behind the Hits featuring Govinda Gallery Founder and Director Chris Murray. The program included a discussion with the individual about his career in the Museum's intimate Foster Theater and was followed by a book signing. This event was presented in conjunction with the opening of the Rock Hall's latest exhibit ELVIS 1956: Photographs by Alfred Wertheimer, which was organized in cooperation with Govinda Gallery, Washington D.C. (Objective: education and interpretation of rock and roll and its history; 73 attendees) September 18, 2010 Legends Series: An evening with Alan Parsons. The program included a discussion with the artist about his career in the Museum's intimate Foster Theater and was hosted in conjunction with Cuyahoga Community College's Recording Arts Technology (RAT) program (Objective: involving the community with the Museum; 146 attendees, 103 unique viewers streaming online) September 22, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's topic was Popular Music and Financial Literacy/21st Century Learning (Objective: education and integrating popular music into the K-12 classroom; 10 attendees) September 29, 2010 Rock and Roll Night School - J&M Studios. This month's Rock and Roll Night School focused on J&M Studios, Cosimo Matassa's recording enterprise in New Orleans, Louisiana that recorded musical greats such as Fats Domino, Dave Bartholomew, Little Richard, Professor Longhair and many more. This event was presented in conjunction with the 2010 American Music Masters tribute Walking to New Orleans: The Music of Fats Domino and Dave Bartholomew (Objective: education and interpretation of rock and roll and its history; 46 attendees, 33 unique viewers streaming online)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: OCTOBER October 10, 2010 Imagine Peace World Festival In 2010, the Rock Hall's annual World Festival paid tribute to John Lennon with the Imagine Peace World Festival. Through song and dance, this event afforded an opportunity to showcase the true appreciation of the great melting pot of cultures, traditions and legacies of others. Performers included Brazilian jazz combo Moises Borges, reggae band Nuhu and South Indian dancer Mahima Venkatesh, among others. This event was presented in conjunction with the Rock Hall's celebration of the life and legacy of two-time inductee John Lennon surrounding what would have been his 70th birthday. (Objective: involving the Cleveland community with the museum; 429 attendees.) October 15, 2010 NEOEA Day 2010 Each October the Education Department offers a one-day teacher workshop in conjunction with the North Eastern Ohio Education Association. These workshops normally focus on educational programming at the Rock Hall and topics relating to popular music pedagogy. This year's theme was "Are You Ready to Rock? Popular Music and the Interdisciplinary Classroom." 15 teachers came from across Ohio and Pennsylvania. September 24, 2010 Landmark Dedication: J&M Studios. As part of the Museum's Landmark Series, the Rock Hall officially designated New Orleans' J&M Studios as a rock and roll landmark to kick off the annual Ponderosa Stomp Music Festival and start the Rock and Roll Hall of Fame's 2010 American Music Masters Series honoring Fats Domino and Dave Bartholomew. September 24, 2010 Ponderosa Stomp Music History Conference Rock Hall educators Lauren Onkey and Jason Hanley hosted the Third Annual American Music History Conference at the Ponderosa Stomp in New Orleans. The conference featured interviews with an array of iconic musicians including Rock and Roll Hall of Fame Inductees Duane Eddy, Ronnie Spector, and Dave Bartholomew, along with Jimi Espinoza and the Trashmen. October 20, 2010 From Songwriters to Soundmen: The People Behind the Hits featuring New Orleans Songwriter and Producer Harold Battiste. The program included a discussion with the individual about his career in the Museum's intimate Foster Theater and was followed by a book signing. It was presented in conjunction with the 2010 American Music Masters tribute Walking to New Orleans: The Music of Fats Domino and Dave Bartholomew (Objective: education and interpretation of rock and roll and its history; 122 attendees, 20 unique viewers streaming online) October 27, 2010 Rock and Roll Night School: "Rock the city with their Congo dances," a special presentation by author Ned Sublette. This event was presented in conjunction with the 2010 American Music Masters tribute Walking to New Orleans: The Music of Fats Domino and Dave Bartholomew (Objective: education and interpretation of rock and roll and its history; 74 attendees, 27 unique viewers streaming online) NOVEMBER 15th Annual American Music Masters Series - Walking to New Orleans: The Music of Fats Domino and Dave Bartholomew. The Rock and Roll Hall of Fame and Museum and Case Western Reserve University (CWRU) honored Antoine "Fats" Domino and Dave Bartholomew, one of the most important partnerships in the history of rock and roll music, during the 15th annual American Music Masters series. This marked the first time that two individuals were honored for the Museum's signature series. The programming included an interdisciplinary conference and panel discussion, performances in tribute of the artist, and an exhibit at the Museum on the honoree. The executive producers of American Music Masters were Dr. Lauren Onkey, the Vice President of Education and Public Programs, and Jason Hanley, Director of Education. (Objective: education and interpretation of rock and roll and its history.) Student and Library Programs: During American Music Masters 2010, the education department offered a class entitled "The Big Beat: Fats Domino, Dave Bartholomew, and New Orleans Rock and Roll" to 7th grade students at the Intercultural Charter School of New Orleans East on Tuesday, October 26th. This class, presented in partnership with New Orleans' arts integration organization KID smart, was the Rock Hall's first connection to students in New Orleans. The Rock Hall also connected to Northeast Ohio students as part of Rockin' the Schools, in which students surveyed the music that made Domino and Bartholomew rock and roll pioneers and traced these sounds back through the rich and complicated musical history of New Orleans. The Rock Hall once again partnered with the Cuyahoga County Public Library to deliver special American Music Masters-related content. On Thursday, October 28 at 7 p.m., rock hall educator Stephanie Heriger taught a special interactive videoconference class on Fats Domino and Dave Bartholomew, and the history of New Orleans rock and roll. This class was held at the library's Brooklyn, Ohio branch. Week of events: November 8, 2010 Rock and Roll Night School: A Spotlight on Fats Domino and Dave Bartholomew. (59 attendees, 36 unique viewers streaming online) November 9, 2010 Film Screening: Fats Domino Live From Austin, Texas (1986) (83 attendees) November 10, 2010 Teachers Rock: Professional Development Series for K-12 Educators. This month's Teacher's Rock featured Allison Reinhardt and Lawrence Rawlins of New Orleans' acclaimed Roots of Music Program. (19 attendees) November 10, 2010 Songwriters to Soundmen with New Orleans Saxophonist Herb Hardesty - (96 attendees, 20 unique viewers online) November 11, 2010 Fats and Dave on Film: Their Music and Their Influences (Hosted by filmmaker and archivist Joe Lauro) (136 attendees) November 12, 2010 Concert by Trombone Shorty & Orleans Avenue and the Rebirth Brass Band at House of Blues, Cleveland, 308 Euclid Avenue, presented in conjunction with The Beachland Ballroom. (1,056 attendees) November 13, 2010 Conference at Case Western Reserve's Wolstein Auditorium. This daylong conference served as a reflection on the career of Fats Domino and Dave Bartholomew and their impact on rock and roll music. Participants included Hall of Fame Inductees Dave Bartholomew and Lloyd Price; long-time collaborators of Fats Domino and Dave Bartholomew including musicians Billy Diamond, Herb Hardesty, Ernest McLean, and songwriter/producer Eddie Ray; key historians of New Orleans music Domino biographer Rick Coleman, John Broven, Jason Berry and Jeff Hannusch and Dr. Ike of Ponderosa Stomp. Every surviving band member of Fats' will attend. Writer and director Daniel Wolff will discuss his on-going film projects about residents trying to return to New Orleans, Right to Return: New Home Movies From the Ninth Ward and Been in the Storm Too Long, directed by Oscar-winner Jonathan Demme. (Approx Attendance: 185 attendees) November 13, 2010 Tribute Concert at PlayhouseSquare's State Theatre The concert featured American Music Masters honoree and Inductee Dave Bartholomew, Rock and Roll Hall of Fame Inductee Lloyd Price, Irma Thomas, The Rebirth Brass Band and Robert Parker, Toots and the Maytals, the Dixie Cups, and Theresa Andersson. Dr. John and the Lower 911 served as house band for the evening. This concert also featured renowned New Orleans actor Wendell Pierce (HBO's The Wire and Treme) as the evening's emcee and Julian Bond as a special guest. This tribute told the story of the life and music of Fats Domino and Dave Bartholomew through video and special tributes. (2,020 attendees) November 30 Legends Series featuring Peter Hook of Joy Division and New Order (180 attendees, 151 unique viewers streaming online) DECEMBER There were no educational programs in December.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" on Form 990, Part IV, line 33.)
(a)
Name, address, and EIN of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income
(e)
End-of-year assets


 		(f)
Direct controlling
entity







(1) CMJ ROCK HALL MUSIC FEST LLC
1100 ROCK AND ROLL BLVD
CLEVELAND,OH44114
59-3796917 		MUSIC EVENTS OH 0 0 RRHOFM
 
(2) ROCK AND ROLL HALL OF FAME PRODUCTIONS
1100 ROCK AND ROLL BLVD
CLEVELAND,OH44114
13-3846461 		MUSIC PRDN OH 0 0 RRHOFM
 








Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section
(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled organization
Yes No
(1) ROCK & ROLL HALL OF FAME FOUNDATION INC

1290 AVENUE OF THE AMERICAS

NEW YORK,NY10104
13-3171867 		MUSIC EDUC NY 501(c)(3) 9 NA
 
 
 
(2) CLEVELAND ROCK AND ROLL INC

1100 ROCK AND ROLL BLVD

CLEVELAND,OH44114
34-1597956 		MUSIC EDUC OH 501(c)(3) 7 NA
 
 
 










For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of related organization



 		(b)
Primary activity



 		(c)
Legal domicile
(state or
foreign
country)
 		(d)
Direct controlling
entity


 		(e)
Type of entity
(C corp, S corp,
or trust)

 		(f)
Share of total income



 		(g)
Share of
end-of-year
assets

 		(h)
Percentage
ownership












Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35, 35A, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III or IV.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
 
No
c Gift, grant, or capital contribution from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
Yes
 
d Loans or loan guarantees to or for other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Sale of assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Purchase of assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Exchange of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Lease of facilities, equipment, or other assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Performance of services or membership or fundraising solicitations for other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1k
 
No
l Performance of services or membership or fundraising solicitations by other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1l
 
No
m Sharing of facilities, equipment, mailing lists, or other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1m
 
No
n Sharing of paid employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1n
 
No
o Reimbursement paid to other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid by other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
 
No
q Other transfer of cash or property to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
 
No
r Other transfer of cash or property from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type(a-r) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1)
(2)
(3)
(4)
(5)
(6)
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Are all
partners
section
501(c)(3)
organizations? 		(e)
Share of
end-of-year
assets 		(f)
Disproprtionate allocations? 		(g)
Code V—UBI
amount in box
20 of Schedule K-1
(Form 1065) 		(h)
General or
managing
partner?
Yes No Yes No Yes No






























Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation
Additional Data


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