Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 01-01-2010 and ending 12-31-2010
BCheck if applicable:
CName of organization
KEEP AMERICA BEAUTIFUL INC
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
1010 WASHINGTON BLVD
 
Room/suite
City or town, state or country, and ZIP + 4
STAMFORD, CT06901
D Employer identification number

13-1761633
E Telephone number

G Gross receipts $ 20,995,285
F Name and address of principal officer:
MATTHEW MCKENNA
1010 WASHINGTON BLVD
STAMFORD,CT06901
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.KAB.ORG
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1953
M State of legal domicile: CT
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: KAB'S MISSION IS TO ENGAGE INDIVIDUALS IN TAKING GREATER RESPONSIBILITY FOR IMPROVING THEIR COMMUNITY ENVIRONMENTS.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 24
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 23
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 31
6 Total number of volunteers (estimate if necessary) .... 6 0
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 0
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b  
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 9,694,529 8,712,321
9 Program service revenue (Part VIII, line 2g) ......... 629,018 534,545
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 79,672 109,396
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) -101,908 -172,224
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 10,301,311 9,184,038
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 798,600 757,965
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 1,936,882 2,294,762
16a Professional fundraising fees (Part IX, column (A), line 11e).... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet426,186    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 5,279,778 6,066,453
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 8,015,260 9,119,180
19 Revenue less expenses. Subtract line 18 from line 12...... 2,286,051 64,858
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 9,430,383 9,903,266
21 Total liabilities (Part X, line 26)............ 1,777,180 1,746,325
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 7,653,203 8,156,941
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: KEEP AMERICA BEAUTIFUL, INC. (THE "ORGANIZATION" OR "KAB") IS A NONPROFIT ORGANIZATION WHOSE NETWORK OF LOCAL, STATEWIDE, AND INTERNATIONAL AFFILIATE PROGRAMS EDUCATE INDIVIDUALS ABOUT LITTER PREVENTION AND WAYS TO REDUCE, REUSE, RECYCLE, AND PROPERLY MANAGE WASTE MATERIALS. KAB'S MISSION IS TO ENGAGE INDIVIDUALS IN TAKING GREATER RESPONSIBILTY FOR IMPROVING THEIR COMMUNITY ENVIRONMENTS. THROUGH PARTNERSHIPS AND STRATEGIC ALLIANCES WITH CITIZENS, BUSINESSES, AND GOVERNMENT, KAB PROGRAMS INVOLVE MILLIONS OF VOLUNTEERS ANNUALLY TO CLEAN UP, BEAUTIFY, AND IMPROVE THEIR NEIGHBORHOODS, THEREBY CREATING HEALTHIER, SAFER, AND MORE LIVABLE COMMUNITY ENVIRONMENTS.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 518,019 including grants of $ 281,308 ) (Revenue $ 200,000 )
CIGARETTE LITTER PREVENTION PROGRAM (CLPP) - IN 2002, KEEP AMERICA BEAUTIFUL (KAB) BEGAN TO RESEARCH AND FIELD-TEST SOLUTIONS TO AN EMERGING LITTER PROBLEM fOR COMMUNITIES ACROSS THE COUNTRY, CIGARETTE BUTT LITTER. THE RESULT IS A PROGRAM WHICH IS NOW A CORNERSTONE OF THE KAB "PORTFOLIO OF PROGRAMS", THE CIGARETTE LITTER PREVENTION PROGRAM. FROM 2003 TO 2010 KAB HAS PROMOTED THE PROGRAM AND SUPPORTED ITS IMPLEMENTATION BY COMMUNITY LEADERS AROUND THE COUNTRY WITH TECHNICAL ASSISTANCE AND SEED GRANTS. THERE HAVE BEEN OVER 800 IMPLEMENTATIONS IN 49 STATES AND THE DISTRICT OF COLUMBIA (DC) TO-DATE. IN 2010 ALONE, KAB PROMOTED AND SUPPORTED 239 CLPP IMPLEMENTATIONS WITH TECHNICAL SUPPORT AND GRANTS. THE RECIPIENTS OF 2010 GRANTS WERE LOCAL COMMUNITY-BASED NONPROFIT ORGANIZATIONS SUCH AS KAB AFFILIATE ORGANIZATIONS AND MEMBERS OF ITS NATIONAL PARTNER ORGANIZATIONS. USING THE KAB CIGARETTE LITTER SCAN METHODOLOGY, THE 2010 AVERAGE MEASURABLE RESULT WAS A 44% REDUCTION IN CIGARETTE BUTT LITTER. SINCE ITS IMPLEMENTATION, THE PROGRAM HAS EXPANDED FROM COMMUNITIES TO PARKS, BEACHES , RECREATION AREAS AS WELL AS REST STOPS AND VISITOR CENTERS ON HIGHWAYS AND SPECIAL EVENTS, SUCH AS STATE FAIRS. IN 2010, THE PROGRAM'S WEBSITE, WWW.PREVENTCIGARETTELITTER.ORG WAS UPDATED TO INCLUDE BEST PRACTICES, NEW INFORMATION AND GUIDANCE FOR COMMUNITY LEADERS INTERESTED IN PROGRAM IMPLEMENTATION.
4b (Code:   ) (Expenses $ 1,464,396 including grants of $ 339,846 ) (Revenue $ 2,835,008 )
THE GREAT AMERICAN CLEANUP - KEEP AMERICA BEAUTIFUL'S SIGNATURE CAUSE-MARKETING PROGRAM, THE GREAT AMERICAN CLEANUP, IS THE NATION'S LARGEST ANNUAL COMMUNITY IMPROVEMENT PROGRAM. THE GREAT AMERICAN CLEANUP FOCUSES ON PROVIDING EXPERIENTIAL, HANDS-ON EDUCATION TO OUR VOLUNTEERS/PARTICIPANTS AS THEY ENGAGE IN LOCAL COMMUNITY IMPROVEMENT ACTIVITIES. IN 2010 THE GREAT AMERICAN CLEANUP MOTIVATED OVER 3.9 MILLION VOLUNTEERS/PARTICIPANTS TO BECOME STEWARDS OF THE ENVIRONMENT AND WORK TOGETHER FROM MARCH 1 TO MAY 31 TO MAKE NEIGHBORHOODS CLEANER, SAFER AND MORE BEAUTIFUL. THE 90-DAY PROGRAM FEATURED 30,000 CLEANUP, GREEN-UP, FIX-UP, RECYCLING AND OTHER COMMUNITY IMPROVEMENT EVENTS IN OVER 33,700 COMMUNITIES, LED BY OVER 1,200 GREAT AMERICAN CLEANUP AFFILIATES AND PARTICIPATING ORGANIZATIONS. KEEP AMERICA BEAUTIFUL AND ITS NATIONAL SPONSORS ACT AS NATIONAL & LOCAL "CHANGE AGENTS" AS THEY EFFECT AND SUSTAIN IMPROVEMENTS TO A LOCAL COMMUNITY'S ENVIRONMENTS. OUR NATIONAL SPONSORS CONDUCTED MARKETING INITIATIVES UNDER OUR PROGRAM UMBRELLA WHICH LEVERAGED THEIR INVOLVEMENT. IN ADDITION TO THEIR NATIONAL SPONSORSHIP DONATIONS, OUR SPONSORS PARTICIPATED THROUGH IN-KIND DONATION OF PROGRAM TOOLS, EMPLOYEE VOLUNTEER PARTICIPATION, MEDIA CAMPAIGNS, NATIONWIDE SAMPLING, COUPONING, LOCAL GRANTS, DONATION-WITH-PURCHASE PROGRAMS AND OTHER FUND-RAISING ACTIVITIES. THE FOLLOWING ARE SOME OF OUR IMPORTANT NATIONWIDE ACHIEVEMENTS FROM THE 2010 GREAT AMERICAN CLEANUP PROGRAM, THE NATION'S LARGEST ANNUAL COMMUNITY IMPROVEMENT PROGRAM: POUNDS OF LITTER & DEBRIS COLLECTED: 76 MILLION POUNDS; MILES OF STREETS, ROADS & HIGHWAYS CLEANED: 124,000 (EQUIVALENT TO ALMOST 5 TIMES AROUND THE EARTH!);ACRES OF PARKS & PUBLIC LANDS CLEANED: 71,OOO;MILES OF HIKING, BIKING AND NATURE TRAILS CLEANED: 3,4OO;NUMBER OF PLAYGROUNDS & COMMUNITY RECREATION AREAS CLEANED/RESTORED/CONSTRUCTED: 3,000;MILES OF RIVERS, LAKES AND SHORELINES CLEANED: 6,800;NUMBER OF ILLEGAL DUMPSITES CLEANED: 6,500;POUNDS OF ALUMINUM AND STEEL RECYCLED: 15.3 MILLION; POUNDS OF ELECTRONICS RECYCLED: 7.2 MILLION; NUMBER OF PET BOTTLES COLLECTED FOR RECYCLING: 266 MILLION; NUMBER OF TREES PLANTED: 160,000; NUMBER OF GARDENS, XERICSCAPES AND GREEN SPACE AREAS CREATED: 5,600; GRAFFITI REMOVAL/SITES ABATED: 10,600; NUMBER OF EDUCATIONAL WORKSHOPS HELD: 7,800; AND, MEDIA IMPRESSIONS: 2.7 BILLION.
4c (Code:   ) (Expenses $ 1,077,388 including grants of $ 0 ) (Revenue $ 906,800 )
CURBSIDE VALUE PARTNERSHIP-CVP - To date, CVP has launched and measured programs in 27 communities and four states. Additionally, hundreds of other communities have benefited from the best practices shared online and through a semi-annual newsletter Bin Buzz. Success varies greatly among partners. However, CVP averages show its partner communities have seen an increase of 23 percent in recycling volume and a 18 percent increase in participation (i.e., new bins on the street.) CVP takes on approximately five "one-on-one" communities (cities, counties and/or states are all eligible) per year, so there is a waiting list and criteria that must be met. Preference is given to larger communities. A community must also be able to track and measure data on recycling at the curb (preferably monthly).
(Code:   ) (Expenses $ 4,247,714 including grants of $ 136,811 ) (Revenue $   )
OTHER PROGRAMS
4d Other program services. (Describe in Schedule O.)
(Expenses $ 4,247,714 including grants of $ 136,811 ) (Revenue $   )
4e Total program service expensesMediumBullet$ 7,307,517
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part I..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part II.........................
4
 
No
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part IClick to see attachment.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IVClick to see attachment...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment
10
Yes
 
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.Click to see attachment
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.Click to see attachment
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII Click to see attachment
12a
Yes
 
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
 
No
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part IClick to see attachment
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II.......... Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III................... Click to see attachment
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
No
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.. Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III..... Click to see attachment
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule MClick to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............ Click to see attachment
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I........................... Click to see attachment
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1.....................
34
 
No
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
 
No
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2...
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2...........
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VI
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
62
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
31
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
 
No
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
 
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
24
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
23
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
 
No
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
 
No
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
Yes
 
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
No
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
CT , NY
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
MRMATTHEW MCKENNA
1010 WASHINGTON BLVD
STAMFORD,CT06901
(203) 659-3000
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) THOMAS C BRASCO
TREASURER/DIRECTOR
 1.0 X   X       0 0 0
(2) JOHN W BURGRESS
DIRECTOR
 1.0 X           0 0 0
(3) BARRY H CALDWELL
CHAIRMAN
 1.0 X   X       0 0 0
(4) TERRI CARDWELL
DIRECTOR
 1.0 X           0 0 0
(5) RICHARD HOFMANN
DIRECTOR
 1.0 X           0 0 0
(6) L RICHARD CRAWFORD
DIRECTOR
 1.0 X           0 0 0
(7) CAROLYN CRAYTON
DIRECTOR
 1.0 X           0 0 0
(8) PASCAL A FERNANDEZ
DIRECTOR
 1.0 X           0 0 0
(9) TIMOTHY J GARDNER
DIRECTOR
 1.0 X           0 0 0
(10) WILLIAM HEENAN JR
DIRECTOR
 1.0 X           0 0 0
(11) KIM JEFFERY
DIRECTOR
 1.0 X           0 0 0
(12) PAULA DAVIS
DIRECTOR
 1.0 X           0 0 0
(13) JIM KING
DIRECTOR
 1.0 X           0 0 0
(14) BILL MORRISSEY
DIRECTOR
 1.0 X           0 0 0
(15) ANDY PHAROAH
DIRECTOR
 1.0 X           0 0 0
(16) JANE POLSON
DIRECTOR
 1.0 X           0 0 0
(17) JOHN E ROSENOW
DIRECTOR
 1.0 X           0 0 0
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) HARVEY SASS
DIRECTOR
 1.0 X           0 0 0
(19) JILL SCANDRIDGE
DIRECTOR
 1.0 X           0 0 0
(20) THOMAS H TAMONEY JR
DIRECTOR/SECRETARY
 1.0 X   X       0 0 0
(21) HOWARD UNGERLEIDER
DIRECTOR
 1.0 X           0 0 0
(22) MATTHEW M MCKENNA
PRESIDENT & CEO
 40.0     X       326,875 0 43,692
(23) GAIL CUNNINGHAM
SR. VP
 40.0     X       178,213 0 34,628
(24) SUSANNE WOODS
SR VP, ENVIRONMENTAL PROGRAMIN
 40.0     X       131,420 0 35,429
(25) ROBERT WALLACE
VP, COMMUNICATIONS
 40.0     X       111,347 0 24,126
(26) EDMUND SKERNOLIS
OFFICER
 40.0     X       128,272 0 20,297
(27) JOHN BYRNE
VICE PRESIDENT
 40.0     X       189,125 0 432
(28) CARRIE GALLAGHER
DIRECTOR/VICE PRESIDENT
 40.0     X       97,220 0 11,923
(29) REBECCA LYONS
CHIEF OPERATING OFFICER
 40.0     X       148,134 0 26,649


1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 1,310,606 0 197,176
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet7
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
CUBITT JACOBS PROSEK
1552 POST ROAD
FAIRFIELD,CT06824 		PROGRAM ADVISOR 123,175
HILL KNOWLTON
607 14TH STREET SUITE 300
WASHINGTON,DC20005 		PUBLIC RELATIONS 994,869
SB THOMPSON ASSOCIATES INC
110 HOWARD STREET
ASHLAND,VA230051919 		PROGRAM ADVISOR 256,948
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet3
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b  
c Fundraising events....1c 404,000
d Related organizations...1d  
e Government grants (contributions)1e  
f All other contributions, gifts, grants, and
similar amounts not included above1f 		8,308,321
g Noncash contributions included in lines 1a-1f:$ 370,603
h Total. Add lines 1a-1f.......MediumBullet 8,712,321
Program Service Revenue Business Code
2a CERTIFICATION FEES   42,100 42,100    
b PROGRAM SERVICE FEES   108,600 108,600    
c PROGRAM ADMINISTRATIVE FEES   63,450 63,450    
d PUBLICATION SALES   13,599 13,599    
e NATIONAL AND OTHER CONFERENCES   306,796 306,796    
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 534,545
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 181,020     181,020
4 Income from investment of tax-exempt bond proceeds..MediumBullet 0      
5 Royalties............MediumBullet 17,539     17,539
(i) Real (ii) Personal
6a Gross Rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss).......MediumBullet        
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 11,512,741  
b Less: cost or other basis and sales expenses 11,584,365  
c Gain or (loss) -71,624  
d Net gain or (loss)..........MediumBullet -71,624      
8a Gross income from fundraising events (not including
$ 404,000
of contributions reported on line 1c). See Part IV, line 18 ...
a 23,700
b Less: direct expenses ...b 226,882
c Net income or (loss) from fundraising events..MediumBullet -203,182    
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet 0      
10a Gross sales of inventory, less
returns and allowances .
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet 0      
Miscellaneous Revenue Business Code
11a OTHER INCOME 900,099 13,419 13,419    
b            
c            
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet 13,419
12 Total revenue. See Instructions....MediumBullet 9,184,038 547,964   198,559
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 757,965 757,965
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22 0  
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16 0  
4 Benefits paid to or for members 0  
5 Compensation of current officers, directors, trustees, and key employees .... 1,507,782 724,882 551,631 231,269
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .... 0      
7 Other salaries and wages 474,255 294,080 133,986 46,189
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 71,570 23,368 39,975 8,227
9 Other employee benefits ....... 108,340 27,115 64,346 16,879
10 Payroll taxes ........... 132,815 52,204 59,936 20,675
11 Fees for services (non-employees):        
a Management ...... 0      
b Legal ......... 36,650   36,650  
c Accounting ........... 62,550   62,550  
d Lobbying ........... 0      
e Professional fundraising. See Part IV, line 17.. 0  
f Investment management fees ...... 0      
g Other .......... 0      
12 Advertising and promotion .... 0      
13 Office expenses ....... 188,292 133,533 31,655 23,104
14 Information technology ...... 38,996 16,119 20,061 2,816
15 Royalties .. 0      
16 Occupancy ........... 296,704 214,569 50,315 31,820
17 Travel ............ 168,816 61,438 84,254 23,124
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ...... 0      
19 Conferences, conventions, and meetings .... 266,035 210,430 51,755 3,850
20 Interest ........... 0      
21 Payments to affiliates ....... 0      
22 Depreciation, depletion, and amortization ..... 28,604   28,604  
23 Insurance .............. 0      
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a SPECIAL PROJECTS 4,294,164 4,279,163 15,001  
b IN-KIND EXPENSES 370,603 362,140   8,463
c CONSULTANTS 109,280 37,734 68,851 2,695
d COMMUNICATIONS 62,960 62,210   750
e MISCELLANEOUS 105,846 23,006 81,573 1,267
f All other expenses 36,953 27,561 4,334 5,058
25 Total functional expenses. Add lines 1 through 24f 9,119,180 7,307,517 1,385,477 426,186
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing .......... 621,179 1 646,824
2 Savings and temporary cash investments ....... 2,290,079 2 818,174
3 Pledges and grants receivable, net ......... 482,609 3 604,097
4 Accounts receivable, net .........   4  
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use ..............   8  
9 Prepaid expenses and deferred charges ............ 166,070 9 168,754
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 244,167
b Less: accumulated depreciation. ..... 10b 144,314 98,965 10c 99,853
11 Investments—publicly traded securities .......... 5,771,481 11 7,565,564
12 Investments—other securities. See Part IV, line 11 ......   12  
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets .........   14  
15 Other assets. See Part IV, line 11 ...........   15  
16 Total assets. Add lines 1 through 15 (must equal line 34)... 9,430,383 16 9,903,266
Liabilities 17 Accounts payable and accrued expenses . 742,180 17 961,325
18 Grants payable ..........   18  
19 Deferred revenue .......... 1,000,000 19 750,000
20 Tax-exempt bond liabilities ..........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 35,000 25 35,000
26 Total liabilities. Add lines 17 through 25..... 1,777,180 26 1,746,325
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 3,268,553 27 3,420,637
28 Temporarily restricted net assets ..... 4,384,650 28 4,736,304
29 Permanently restricted net assets .....   29  
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 7,653,203 33 8,156,941
34 Total liabilities and net assets/fund balances ..... 9,430,383 34 9,903,266
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
9,184,038
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
9,119,180
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
64,858
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
7,653,203
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
438,880
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
8,156,941
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
 
No
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
 
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
No
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
No
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
No
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 6,662,259 6,749,819 6,663,115 8,414,628 9,246,866 37,736,687
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3.. 6,662,259 6,749,819 6,663,115 8,414,628 9,246,866 37,736,687
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..           15,554,413
6 Public Support. Subtract line 5 from line 4.           22,182,274
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4.. 6,662,259 6,749,819 6,663,115 8,414,628 9,246,866 37,736,687
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 234,962 336,593 135,199 165,070 198,559 1,070,383
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets.. 840,700 30,000 51,450 103,970 23,700 1,049,820
11 Total support (Add lines 7 through 10).           39,856,890
12
12
 
13
Section C. Computation of Public Support Percentage
14
14
55.655 %
15
15
54.850 %
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
KEEP AMERICA BEAUTIFUL INC
  		Employer identification number

13-1761633
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
KEEP AMERICA BEAUTIFUL INC
  		Employer identification number

13-1761633
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
KEEP AMERICA BEAUTIFUL INC
  		Employer identification number

13-1761633
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID:  
Software Version:  
SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance .... 2,066,584 1,679,766 2,071,767
b Contributions ........      
c Investment earnings or losses ... 172,475 400,274 -377,325
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		     
f Administrative expenses .... 18,598 13,456 14,676
g End of year balance ...... 2,220,461 2,066,584 1,679,766
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet100.000 %
b
Permanent endowment: SchDMd Bullet  
c
Term endowment: SchDMd Bullet  
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
 
No
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................      
b Buildings ................        
c Leasehold improvements ............        
d Equipment ................   244,167 144,314 98,853
e Other .................        
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 98,853
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
Other








Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet  
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes 0
DEFERRED COMPENSATION 35,000








Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 35,000
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1 9,184,038
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2 9,119,180
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3 64,858
4 Net unrealized gains (losses) on investments .......................... 4 188,880
5 Donated services and use of facilities ............................. 5 62,700
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8 250,000
9 Total adjustments (net). Add lines 4 - 8 ............................. 9 501,580
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10 566,438
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 9,685,618
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 188,880
b Donated services and use of facilities ......... 2b 62,700
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d 250,000
e Add lines 2a through 2d ..................... 2e 501,580
3 Subtract line 2e from line 1..................... 3 9,184,038
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIV): ........... 4b  
c Add lines 4a and 4b....................... 4c  
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5 9,184,038
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1 9,181,880
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 62,700
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d  
e Add lines 2a through 2d...................... 2e 62,700
3 Subtract line 2e from line 1..................... 3 9,119,180
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIV): ............ 4b  
c Add lines 4a and 4b....................... 4c  
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5 9,119,180
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
FIN 48 FOOTNOTE SCHEDULE D, PART 2 THE ORGANIZATION FOLLOWS THE FASB'S GUIDANCE ON UNCERTAIN TAX POSITIONS THAT MAY REQUIRE FINANCIAL STATEMENT RECOGNITION. THE ORGANIZATION ANALYZED ITS TAX FILING POSITIONS IN ALL JURISDICTIONS IT IS REQUIRED TO FILE TAX RETURNS, AS WELL AS OPEN TAX YEARS IN THESE JURISDICTIONS. BASED ON THIS REVIEW, NO RESERVES FOR UNCERTAIN TAX POSITIONS WERE REQUIRED TO HAVE BEEN RECORDED IN ACCORDANCE WITH GAAP IN EITHER 2010 OR 2009. IN ADDITION, THE ORGANIZATION DETERMINED THAT IT DID NOT NEED TO RECORD ANY TAX-RELATED INTEREST OR PENALTIES IN EITHER YEAR.
ENDOWMENT FUND USES SCHEDULE D, PART V, LINE #4 THE PURPOSE OF THE FUND IS TO HELP ENSURE THE LONG-TERM CONTINUITY OF KAB AND ITS FUTURE ABILITY TO CARRY OUT ITS CHARITABLE MISSION. THE FUND IS ADMINISTERED BY THE EXECUTIVE COMMITTEE OF THE BOARD IN ACCORDANCE WITH POLICIES ADOPTED BY THE BOARD. AS THE FUND IS BOARD DESIGNATED, THE AMOUNTS ARE INCLUDED IN UNRESTRICTED NET ASSETS. ALL INTEREST AND DIVIDEND EARNINGS ARE REINVESTED INTO THE FUND AS THEY ARE EARNED.
OTHER ADJUSTMENTS FORM 990, SCHEDULE D, PART XI, LINE 8 & PART XII, LINE 2D Reversal of deferred revenue that was included in revenue on Form 990 in 2009 but not included in revenue on the audited financial statements until 2010.
Schedule D (Form 990) 2010

Additional Data


Software ID:  
Software Version:  




SCHEDULE G
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19,
or if the organization entered more than $15,000 on Form 990-EZ, line 6a.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization. Form 990-EZ filers are not required to complete this table.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
Total .................right arrow      
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 on Form 990-EZ, line 6a. List events with gross receipts greater than $5,000.
(a) Event #1

VISION DINNER
(event type) 		(b) Event #2

 
(event type) 		(c) Other Events

0
(total number) 		(d) Total Events
(Add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 427,700     427,700
2 Less: Charitable
contributions . . . 		404,000     404,000
3 Gross income (line 1
minus line 2) . . . 		23,700     23,700
VerticalDirectExpenses 4 Cash prizes . . .        
5 Non-cash prizes . .        
6 Rent/facility costs . . 83,987     83,987
7 Food and beverages . .        
8 Entertainment . . .        
9 Other direct expenses . 142,895     142,895
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 226,882
11 Net income summary. Combine lines 3 and 10 in column (d)............ right arrow -203,182
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (Add col. (a) through col. (c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," Explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," Explain:
 
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ...........................
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 3
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Provide the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Complete this part to provide additional information for responses to quuestion on Schedule G (see instructions.)
Identifier ReturnReference Explanation
Schedule G (Form 990 or 990-EZ) 2010
Additional Data


Software ID:  
Software Version:  
Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number
13-1761633
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21 for any recipient that received more than $5,000. Check this box if no one recipient received more than $5,000. Use
Part IV and Schedule I-1 (Form 990) if additional space is needed ......................... lBullet
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) Bakersfiled Foundation4101 Truxton Ave
Bakerfield,CA93309 		91-1885891 503(C)(3) 6,500   CASH   GAC Wrigely Pass Through
(2) Keep Downey Beautiful12324 Bellflower Blvd
Downey,CA90242 		95-1918226 503(C)(3) 6,500   CASH   GAC Wrigely Grant-HMF
(3) KEEP GLENDALE BEAUTIFUL141 N GLENDALE AVE
GLENDALE,CA912064996 		26-0253365 503(C)(3) 6,500   CASH   GAC Wrigely Grant-HMF
(4) KEEP RIVERSIDE CLEAN & BEAUTIF3985 UNIVERSITY AVE
RIVERSIDE,CA92601 		95-1154480 503(C)(3) 6,500   CASH   GAC Wrigely Grant-HMF
(5) Upper Tennessee River RoundtableP O Box 2359
Abingdon,VA24212 		31-1792876 503(C)(3) 5,500   CASH   CLPP 2010 Grant
(6) BoatUs Foundation147 Old Solomons Island Rd
Annapolis,MD21401 		54-1156448 503(C)(3) 10,000   CASH   VARIOUS
(7) INTERNATIONAL DOWNTOWN ASSOCIATION1025 Thomas Jefferson St NW
WASHINGTON,DC20007 		38-1817974 503(C)(3) 10,000   CASH   Partnership fees
(8) Arizona Clean and BeautifulP O Box 25126
Phoenix,AZ85002 		86-0047273 503(C)(3) 10,000   CASH   GAC Wrigely Grant
(9) KEEP JACKSON BEAUTIFUL111 E Main Street
JACKSON,TN38301 		62-6000316 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(10) KEEP PINELLAS BEAUTIFUL4707 140th Ave
Clearwater,FL33762 		59-3120169 503(C)(3) 10,000   CASH   WM Grant
(11) KEEP SMYRNA BEAUTIFUL INC200 VILLAGE GREEN CIRCLE
SMYRNA,GA30080 		58-1895571 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(12) KEEP THE MIDLANDS BEAUTIFUL930 Richland St
Columbia,SC29201 		57-0888246 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(13) KEEP TULAROSA BEAUTIFUL609A ST FRANCIS DR
TULAROSA,NM88352 		85-6004061 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(14) KEEP TUPELO BEAUTIFUL71 East Troy
Tupelo,MS38801 		64-6001140 503(C)(3) 10,000   CASH   WM Grant
(15) Pine Bluff Jefferson County211 West 3rd Ave
Pine Bluff,AR71601 		71-0553120 503(C)(3) 10,000   CASH   WM Grant
(16) PENSACOLA-ESCAMBIA CLEAN3303 N Davis Hwy
Pensacola,FL32503 		59-1863230 503(C)(3) 10,000   CASH   WM Grant
(17) KEEP DODGE CITY BEAUTIFULP O Box 880
DODGE CITY,KS67801 		48-6008416 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(18) KEEP CHARLESTON BEAUTIFUL823 Meeting Street
Charleston,SC29403 		57-6000226 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(19) KEEP BLACKSTONE VALLEY BEAUTIFUL175 MAIN ST
PAWTUCKET,RI02860 		05-0424318 503(C)(3) 10,000   CASH   UPS Community Grant-replacement of check #19365; n
(20) I LOVE A CLEAN SAN DIEGO2508 Historic Decatur Rd
SAN DIEGO,CA92106 		95-2566791 503(C)(3) 6,500   CASH   GAC Wrigley Pass Through Grant
(21) PUERTO RICO TOURISM COMPANY2 Paseo La Princes
SAN JUAN,PR009023960 		66-0288328 503(C)(3) 10,000   CASH   WM Grant
(22) KEEP DENTON BEAUTIFUL1117 Riney Rd
DENTON,TX76207 		75-2550483 503(C)(3) 10,000   CASH   WM Grant
(23) KEEP GRAND PRAIRIE BEAUTIFULPO Box 534045
Grand Prairie,TX750534045 		75-6000543 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(24) KEEP PLANO BEAUTIFULPO Box 860358
Plano,TX77581 		85-0288264 503(C)(3) 10,000   CASH   WM Grant
(25) KEEP SUGAR LAND BEAUTIFUL119 Brooks St
Sugar Land,TX77478 		76-0628143 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(26) KEEP POLK COUNTY BEAUTIFUL951 Eagle Ridge Dr
Cedartown,FL33859 		59-3233346 503(C)(3) 10,000   CASH   WM Grant
(27) KEEP KNOXVILLE BEAUTIFUL INC100 S Gay St
KNOXVILLE,TN37902 		62-1094445 503(C)(3) 10,000   CASH   WM Grant
(28) Keep Chatsworth-Murray Beautiful302 E Market ST
Chatsworth,GA30705 		20-4921187 503(C)(3) 10,000   CASH   WM Grant
(29) KEEP LOS ANGELES BEAUTIFUL200 N Spring St
Los Angeles,CA90012 		95-6000735 503(C)(3) 12,500   CASH   VARIOUS
(30) KEEP GUNTERSVILLE BEAUTIFUL341 GUNTER AVENUE
GUNTERSVILLE,AL35976 		63-6001286 503(C)(3) 10,000   CASH   UPS Community Grants 2010
(31) KEEP BREVARD BEAUTIFUL1620 ADAMSON RD
COCOA,FL32926 		59-2154072 503(C)(3) 15,000   CASH   VARIOUS
(32) Waste Management of Los Angeles1970 E 213TH ST
Long Beach,CA90810 		68-0306154 503(C)(3) 15,000   CASH   VARIOUS
(33) KEEP CINCINNATI BEAUTIFUL801 PLUM STREET
CINCINNATI,OH45202 		31-0948219 503(C)(3) 15,000   CASH   VARIOUS
(34) KEEP DORCHESTER COUNTY BEAUTIFUL2120 East Main St
Dorchester,SC29437 		57-6000344 503(C)(3) 17,000   CASH   VARIOUS
(35) KEEP GREATER MILWAUKEE BEAUTIFUL1313 W Mount Vernon Ave
Milwaukee,WI53233 		39-1449048 503(C)(3) 17,000   CASH   VARIOUS
(36) KEEP PALM BEACH COUNTY BEAUTIFUL1920 PALM BEACH LAKES BLVD Suite 21
WEST PALM BEACH,FL33409 		65-0117981 503(C)(3) 15,000   CASH   VARIOUS
(37) KEEP AUSTIN BEAUTIFUL55 North I 35 Suite 215
Austin,TX78702 		74-2387512 503(C)(3) 20,000   CASH   VARIOUS
(38) KEEP INDIANAPOIS BEAUTIFUL1029 Fletcher Ave
INDIANAPOLIS,IN46203 		31-1005792 503(C)(3) 20,000   CASH   VARIOUS
(39) MCWEENEY MARKETING GROUP INCPO BOX 989
ORANGE,CT064770989 		06-1288416 503(C)(3) 22,685   CASH   5000 tshirts
(40) KEEP HOUSTON BEAUTIFUL3000 Richmond Ave
HOUSTON,TX77098 		74-1946081 503(C)(3) 22,280   CASH   VARIOUS
(41) KEEP PHOENIX BEAUTIFUL200 West Washington St
PHOENIX,AZ85003 		86-0456964 503(C)(3) 27,000   CASH   VARIOUS
(42) HOT SPRINGSGARLAND COUNTY500 Mid-America Blvd
Hot Springs,AR71913 		71-0709078 503(C)(3) 26,500   CASH   VARIOUS
(43) KEEP CALIFORNIA BEAUTIFUL1822 21st St
SACRAMENTO,CA95811 		68-0224415 503(C)(3) 50,000   CASH   VARIOUS
2
Enter total number of section 501(c)(3) and government organizations ......................... Bullet Image
 
3
Enter total number of other organizations ................................ . Bullet Image
 
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2010

Schedule I (Form 990) 2010
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Use Schedule I-1 (Form 990) if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance













Part IV
Supplemental Information. Complete this part to provide the information required in Part I, line 2, and any other additional information.
Identifier Return Reference Explanation
USE OF GRANT FUNDS SCHEDULE I, PART I LINE 2 KAB PRIMARILY MAKES GRANTS TO ITS AFFILIATE ORGANIZATIONS (BUT NOT EXCLUSIVELY). IN ORDER FOR AN AFFILIATE TO BE ELIGIBLE TO RECEIVE A GRANT, THEY MUST BE DEEMED "IN GOOD STANDING" OR IN COMPLIANCE WITH SPECIFIC KAB REGULATIONS. IN MOST INSTANCES, ONCE A GRANT IS DISTRIBUTED, THE ORGANIZATION NEEDS TO COMPLETE A REPORT TO INDICATE THAT THE PROCEEDS OF THE GRANT WERE SPENT AS INTENDED AND MEASURE CERTAIN OUTCOMES OR METRICS. IF THE GRANT RECIPIENT CANNOT FULFILL THE GRANT AS INTENDED, THEY WILL RETURN THE PROCEEDS BACK TO KAB.
Schedule I (Form 990) 2010


Additional Data


Software ID:  
Software Version:  


Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
 
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
Yes
 
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) MATTHEW M MCKENNA (i)
(ii)		 266,875
0 		60,000
0 		0
0 		42,788
  		904
  		370,567
0 		 
 
(2) GAIL CUNNINGHAM (i)
(ii)		 143,213
0 		35,000
0 		0
0 		7,259
  		27,369
  		212,841
0 		 
 
(3) SUSANNE WOODS (i)
(ii)		 121,420
0 		10,000
0 		0
0 		6,571
  		28,858
  		166,849
0 		 
 
(4) JOHN BYRNE (i)
(ii)		 154,125
0 		35,000
0 		0
0 		0
  		432
  		189,557
0 		 
 
(5) REBECCA LYONS (i)
(ii)		 132,134
0 		16,000
0 		0
0 		7,407
  		19,242
  		174,783
0 		 
 











Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
BONUSES SCHEDULE J, LINE 7 BONUSES ARE BASED ON PERFORMANCE. THE PRESIDENT RECOMMENDS THE BONUS AMOUNT FOR OFFICERS (HIS DIRECT REPORTS) AND THE COMPENSATION COMMITTEE CAN EITHER APPROVE OR REVISE THE RECOMMENDED AMOUNTS.
Schedule J (Form 990) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
NonCash Contributions
Right pointing arrow large imageComplete if the organization answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of Contributions or items contributed 		(c)
Contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded .        
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts ....        
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( MTD Products Inc-Tools, gardening equipment ) X 0 56,000 FMV
26 Other Right pointing arrow large image ( The Sherwin-Williams-Web site hoting & maintenance ) X 0 12,700 FMV
27 Other Right pointing arrow large image ( Mr. Matthew McKenna-Decorations for office ) X 0 4,259 FMV
28 Other Right pointing arrow large image ( Mr. Matthew McKenna-Dinner for board of directors ) X 0 4,204 FMV
Other Right pointing arrow large image ( Wells-Lamont-Gloves for Great American Cleanup ) X 0 5,501 FMV
Other Right pointing arrow large image ( Take Pride in America-300 Water bottles ) X 0 1,735 FMV
Other Right pointing arrow large image ( Miss America Organization-Appearances ) X 0 50,000 FMV
Other Right pointing arrow large image ( Glad Products Company ) X 0 215,000 FMV
Other Right pointing arrow large image ( Solo Cup Company ) X 0 68,904 FMV
Other Right pointing arrow large image ( Scott's ) X 0 15,000 FMV
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
 
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell non-cash
contributions? ............................
32a
 
No
b
If "Yes," describe in Part II.
33
If the organization did not report revenues in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) 2010
Schedule M (Form 990) 2010
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33. Also complete this part for any additional information.
Identifier Return Reference Explanation
Schedule M (Form 990) 2010
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
KEEP AMERICA BEAUTIFUL INC
 
Employer identification number

13-1761633
Identifier Return Reference Explanation
APPROVAL PROCESS FORM 990, PART VI, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION INCLUDES A RECOMMENDATION THAT IS PROPOSED BY THE PRESIDENT AND THE CHIEF OPERATING OFFICER. THOSE RECOMMENDATIONS ARE REVIEWED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS AND EITHER APPROVED OR REVISED. THE COMPENSATION COMMITTEE REVIEWS COMPARABLE DATA ON OTHER NON-PROFIT ORGANIZATIONS IN THE TRI-STATE AREA. THIS PROCESS WAS LAST UNDERTAKEN IN FEBRUARY 2011. AT THAT TIME, THE COMPENSATION COMMITTEE APPROVED THE RECOMMENDED SALARY INCREASES THAT THE PRESIDENT PROPOSED FOR KEY OFFICERS AND EMPLOYEES.
DISCLOSURE FORM 990, PART VI, LINE 19 AUDITED FINANCIAL STATEMENTS ARE PROVIDED TO THE PUBLIC AS REQUESTED AND ARE ALSO AVAILABLE VIA SPECIFIC NON-PROFIT DATABASES. GOVERNING DOCUMENTS AND THE CONFLICT OF INTEREST POLICY WOULD BE AVAILABLE AS REQUESTED.
REVIEW OF 990 FORM 990, PART VI, LINE 11A THE FORM 990 IS REVIEWED BY KAB'S CHIEF OPERATING OFFICER AND PRESIDENT PRIOR TO ITS fILING. BEFORE THE PRESIDENT OF KAB SIGNS THE RETURN PRIOR TO FILING, THE FORM 990 IS SHARED WITH THE FULL BOARD OF DIRECTORS.
POLICIES & PROCEDURES- AFFILIATES FORM 990, PART VI, LINE 10B THE LOCAL AFFILIATES ARE SEPARATE NONPROfIT ENTITIES AND/OR AGENCIES OF LOCAL GOVERNMENTS THAT ARE NOT CONTROLLED BY KAB AND, THEREFORE, KAB DOES NOT HAVE WRITTEN POLICIES AND PROCEDURES IN PLACE TO GOVERN THE ACTIVITIES OF THESE AfFILIATES.
DONEE ACKNOWLEDGEMENT SCHEDULE M, PART I, LINE 29 KEEP AMERICA BEAUTIFUL DOES NOT ROUTINELY RECEIVE FORMS 8283 FROM ITS DONORS OF IN-KIND CONTRIBUTIONS. KAB DOES SEND A LETTER OUT TO EACH DONOR REQUESTING THE DONOR TO INFORM KAB Of THE VALUE OF THE DONATION PROVIDED. KAB RECEIVES RESPONSES BACK ON A PERIODIC BASIS HOWEVER, NOT ALL DONORS COMPLY WITH THE REQUEST.
OTHER CHANGES IN NET ASSET FORM 990, PART XI, LINE 4 UNREALIZED GAINS ON INVESTMENTS WAS $188,880 FOR THE YEAR ENDED DECEMBER 31, 2010.
COMPLIANCE WITH CONFLICT OF INTEREST POLICY FORM 990, PART VI, LINE 12C if any conflict were to arise, those conflicts would be reviewed with the internal Management Committee and the Board of Directors.
2010 NEW PROGRAM SERVICES FORM 990, PART III, LINE 2 Recycling Campaign: In 2010, KAB initiated fund raising for an advertising campaign aimed at recycling. The campaign is still in the fundraising stage. Anti-Littering Campaign: Last summer, KAB IN CONJUNCTION WITH ITS AFFILIATE, Keep Cincinnati Beautiful launched a new litter prevention campaign called "Littering is Wrong, Too!". THIS NEW KAB CAMPAIGN WAS PILOTED IN 2010 WITH KEEP CINCINNATI BEAUTIFUL FROM JULY THROUGH OCTOBER, THE "LITTERING IS WRONG, TOO!" INCLUDES BOTH TRADITIONAL AND NON-TRADITIONAL SOCIAL MARKETING APPROACHES AND EXECUTIONS. THE CAMPAIGN IS BEING MADE AVAILABLE TO KAB AFFILIATES IN 2011. KEY FINDINGS AT A GLANCE: RESULTS FROM CINCINNATI PILOT CAMPAIGN: -1 IN 3 18- TO 34-YEAR-OLDS RECOGNIZE THE SLOGAN "LITTERING IS WRONG, TOO" -4 IN 10 CONSUMERS WHO CLAIM AWARENESS OF THE CAMPAIGN SAY IT CAUSED THEM TO BE MORE AWARE OF OTHERS' LITTERING -A SIMILAR PROPORTION SAY IT MADE THEM MORE AWARE OF THEIR OWN LITTERING -THE PERCENTAGE OF YOUNG ADULTS WHO CONSIDER REDUCING LITTER TO BE EXTREMELY IMPORTANT INCREASED FROM 19% BEFORE TO 32% AFTER THE CAMPAIGN
OTHER PROGRAM SERVICES OTHER PROGRAM SERVICES SOME OF THE OTHER MAJOR PROGRAM SERVICES INCLUDE: A: PUBLIC SPACE RECYCLING: KAB'S PUBLIC SPACE RECYCLING INITIATIVE BRINGS GREATER AWARENESS TO OPPORTUNITIES FOR PUBLIC SPACE RECYCLING AND DEVELOPS GREATER COMMUNITY CAPACITY TO IMPLEMENT RECYCLING "AWAY-FROM HOME." ACROSS ALL INITIATIVES, KAB ANTICIPATES THE DISTRIBUTION OF TENS OF THOUSANDS OF RECYCLING BINS TO SCHOOLS/CAMPUSES, PUBLIC PARKS, RECREATION AREAS, SPECIAL EVENTS, BEACHES, STREET CORNERS , AND OTHER PUBLIC VENUES. KAB TEAMED WITH SEVERAL SPONSORS IN 2010 TO PROVIDE PUBLIC SPACE RECYCLING BINS TO COMMUNITIES ACROSS THE COUNTRY: -THE KAB/COCA-COLA BIN GRANT PROGRAM PROVIDED APPROXIMATELY 4,000 BINS TO 80 COMMUNITIES -WITH COCA-COLA, TRUST FOR THE NATIONAL MALL AND THE NATIONAL PARK TRUST, KAB CONDUCTED A STUDY OF BEST PRACTICES FOR INTRODUCING RECYCLING TO THE NATIONAL MALL IN WASHINGTON, DC, LEADING TO 200 NEW, HIGH-PROFILE RECYCLING BINS. -KAB TEAMED WITH PEPSICO AND WASTE MANAGEMENT ON THE DREAM MACHINE PROGRAM, A THREE-YEAR EFFORT TO PLACE APPROXIMATELY 15,000 BINS IN PUBLIC SPACE VENUES. -KAB ASSISTED PEPSICO IN DEVELOPING A PUBLIC STREET BIN PROGRAM WITH THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT IN WASHINGTON, DC. THE PROJECT WILL PLACE OVER 300 RECYCLING BINS. -KAB PARTNERED WITH THE ALCOA FOUNDATION TO DISTRIBUTE 50,000 RECYCLING BINS FOR COLLEGE CAMPUSES IN 2011 -THE ANHEUSER-BUSCH FOUNDATION AWARDED A $200,000 GRANT TO KAB TO DEVELOP PUBLIC SPACE RECYCLING PROGRAMS FOR SPECIAL EVENTS IN 2011. -KAB HOSTED A NATIONAL SYMPOSIUM ON PUBLIC SPACE RECYCLING, DRAWING OVER 100 THOUGHT LEADERS FROM ACROSS THE COUNTRY, AND BRINGING FOCUS AND USEFUL INFORMATION TO THE RECYCLING COMMUNITY. B: AMERICA RECYCLES DAY: AMERICA RECYCLES DAY (ARD) IS THE ONLY NATIONALLY-RECOGNIZED DAY DEDICATED TO THE PROMOTION OF RECYCLING PROGRAMS IN THE UNITED STATES. ONE DAY TO INFORM AND EDUCATE. ONE DAY TO GET OUR NEIGHBORS, FRIENDS AND COMMUNITY LEADERS EXCITED ABOUT WHAT CAN BE ACCOMPLISHED WHEN WE ALL WORK TOGETHER. ONE DAY TO MAKE RECYCLING BIGGER AND BETTER 365 DAYS A YEAR. IN KEEP AMERICA BEAUTIFUL'S SECOND YEAR OF PRODUCING ARD, WE ENGAGED MORE THAN 1,800 EVENT ORGANIZERS AND NEARLY 13,800 GROUPS, WHO REGISTERED MORE THAN 2,000 EVENTS AND INVOLVED 2 MILLION ARD PARTICIPANTS WITH THE I RECYCLE CAMPAIGN THEME. THAT REPRESENTS A 20 PERCENT INCREASE IN REACH AND PARTICIPATION. SPONSORS OF ARD INCLUDED MEDIA PARTNERS EARTH 911.COM AND DISNEY'S FRIENDS FOR CHANGE - AS WELL AS NATIONAL SPONSORS ALCOA, AMERICAN CHEMISTRY COUNCIL, ANHEUSER-BUSCH, NAKED JUICE, NESTLE WATERS NORTH AMERICA, PEPSICO AND WASTE MANAGEMENT. THE EVENT WAS RECOGNIZED BY THE EPA AND PRESENTED WITH A PROCLAMATION BY PRESIDENT BARACK OBAMA. C: RECYCLEMANIA: RECYCLEMANIA IS A NATIONWIDE, FRIENDLY COMPETITION THAT PITS COLLEGES AND UNIVERSITIES IN A CONTEST TO SEE WHO CAN REDUCE, REUSE AND RECYCLE THE MOST CAMPUS WASTE. OVER A 10-WEEK PERIOD, SCHOOLS REPORT RECYCLING AND TRASH DATA WHICH ARE THEN RANKED ACCORDING TO WHO COLLECTS THE LARGEST AMOUNT OF RECYCLABLES PER CAPITA, THE LARGEST AMOUNT OF TOTAL RECYCLABLES, THE LEAST AMOUNT OF TRASH PER CAPITA, OR HAVE THE HIGHEST RECYCLING RATE. DURING THE RECYCLEMANIA 10-WEEK COMPETITION IN 2010, 607 PARTICIPATING CAMPUSES REPRESENTING MORE THAN 5 MILLION STUDENTS AND 1.3 MILLION FACULTY/STAFF COLLECTIVELY RECYCLED OR COMPOSTED OVER 84.5 MILLION POUNDS, WHICH PREVENTED THE RELEASE OF 137,500 METRIC TONS OF CARBON EQUIVALENT (MTCE). THE RECYCLEMANIA COMPETITION IS A PROGRAM OF THE RECYCLEMANIA STEERING COMMITTEE. PROGRAM MANAGEMENT FOR RECYCLEMANIA IS PROVIDED BY KEEP AMERICA BEAUTIFUL WITH ADDITIONAL PROGRAM SUPPORT PROVIDED BY THE U.S. EPA'S WASTEWISE PROGRAM AND THE COLLEGE AND UNIVERSITY RECYCLING COALITION (CURC). RECYCLEMANIA IS MADE POSSIBLE THROUGH THE SPONSORSHIP SUPPORT OF THE COCA-COLA COMPANY, ALCOA, INC., WASTE MANAGEMENT, INC., AMERICAN FOREST & PAPER ASSOCIATION AND KEEP AMERICA BEAUTIFUL.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

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