Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 07-01-2010 and ending 06-30-2011
BCheck if applicable:
CName of organization
PUBLIC BROADCASTING SERVICE
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
2100 CRYSTAL DRIVE
 
Room/suite
City or town, state or country, and ZIP + 4
ARLINGTON, VA22202
D Employer identification number

52-0899215
E Telephone number

G Gross receipts $ 838,418,922
F Name and address of principal officer:
PAULA KERGER
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.PBS.ORG
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1969
M State of legal domicile: DC
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: PBS IS A NON PROFIT CORPORATION WHOSE MEMBERS ARE AMERICA'S PUBLIC TV STATIONS.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 27
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 26
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 529
6 Total number of volunteers (estimate if necessary) .... 6 0
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 1,505,674
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b 0
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 292,889,704 181,225,000
9 Program service revenue (Part VIII, line 2g) ......... 194,465,989 194,787,935
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 3,445,725 6,965,473
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 14,794,554 21,323,229
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 505,595,972 404,301,637
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 0 633,217
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 50,173,238 50,529,332
16a Professional fundraising fees (Part IX, column (A), line 11e).... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet158,804    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 427,261,631 400,646,499
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 477,434,869 451,809,048
19 Revenue less expenses. Subtract line 18 from line 12...... 28,161,103 -47,507,411
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 430,853,951 379,079,986
21 Total liabilities (Part X, line 26)............ 112,743,459 89,420,763
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 318,110,492 289,659,223
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: PBS IS A MEMBERSHIP ORGANIZATION THAT IN PARTNERSHIP WITH ITS MEMBER STATIONS SERVES THE AMERICAN PUBLIC WITH PROGRAMMING AND SERVICES OF THE HIGHEST QUALITY, USING MEDIA TO EDUCATE, INSPIRE, ENTERTAIN, AND EXPRESS THE DIVERSITY OF PERSPECTIVES.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 341,237,373 including grants of $   ) (Revenue $ 163,975,741 )
PROGRAMMING - REPRESENTS APPROXIMATELY 3,400 HOURS OF BROADCAST SERVICES PROVIDED BY PBS TO ITS MEMBER PUBLIC TELEVISION LICENSEES, INTENDED TO INFORM, INSPIRE, ENGAGE, AND EDUCATE. THIS EXPENSE CATEGORY INCLUDES COSTS ASSOCIATED WITH ADMINISTERING PROGRAMMING, INCLUDING CONTENT OVERSIGHT, PROGRAM SCHEDULING AND PACKAGING.
4b (Code:   ) (Expenses $ 29,944,479 including grants of $   ) (Revenue $   )
PROMOTION - REPRESENTS INSTITUTIONAL AND PROGRAM PROMOTION AND PRESS EFFORTS INTENDED TO INCREASE AWARENESS OF THE VALUE OF PUBLIC TELEVISION. THESE ACTIVITIES PROVIDE PUBLIC TELEVISION STATIONS WITH A BROAD ARRAY OF PROMOTIONAL SUPPORT, INCLUDING ON-AIR PROMOTIONAL SPOTS, PRINT AND RADIO ADVERTISING, PRESS SUPPORT AND THE COORDINATION OF PUBLIC TELEVISION'S EDUCATIONAL MESSAGE AND POSITIONING.
4c (Code:   ) (Expenses $ 25,976,666 including grants of $   ) (Revenue $ 9,650,791 )
INTERCONNECTION - REPRESENTS THE SCHEDULING AND LOGGING OF ALL SATELLITE FEEDS; MEDIA OPERATION CENTER HANDLING, TECHNICAL EVALUATION AND OTHER PRE-TRANSMISSION PROCESSING OF ALL PROGRAM VIDEOTAPES; AND PROGRAM ORIGINATION TRANSMISSION INCLUDING OPERATIONAL SUPPORT FOR NEWS AND OTHER LIVE EVENT COVERAGE. THIS EXPENSE CATEGORY ALSO INCLUDES OTHER TECHNICAL RESEARCH AND PLANNING, THE MANAGEMENT OF EXCESS SATELLITE TRANSPONDER CAPACITY, AND THE LEASE AND ACQUISITION OF SATELLITE CAPACITY.
(Code:   ) (Expenses $ 11,118,480 including grants of $ 53,626 ) (Revenue $ 26,496,688 )
MEMBER SERVICES - REPRESENTS OTHER SERVICES PROVIDED TO PBS'S MEMBER STATIONS, INCLUDING PBS INTERACTIVE, DEVELOPMENT, AND COPYRIGHT ADMINISTRATION.
(Code:   ) (Expenses $ 8,535,834 including grants of $   ) (Revenue $ 9,293,825 )
ROYALTIES - REPRESENTS AMOUNTS DISTRIBUTED TO PUBLIC BROADCASTING STATIONS AND PRODUCERS FROM CABLE AND LICENSE FEE REVENUE RECEIVED FROM CABLE AND SATELLITE PROVIDERS, COSTS ASSOCIATED WITH THE OVERSIGHT OF ACTIVITIES RELATED TO THE CHILDREN'S NETWORK, LLC, AMOUNTS PAID TO PBS MEMBER STATIONS FOR PROVIDING SERVICES RELATED TO PBS'S LOCAL MARKETING AFFILIATION AGREEMENT WITH THE CHILDREN'S NETWORK, LLC, AND FEES RELATED TO CERTAIN PROGRAMS THAT AIR ON PBS KIDS SPROUT.
(Code:   ) (Expenses $ 8,400,762 including grants of $ 579,591 ) (Revenue $ 1,500,854 )
EDUCATIONAL GRANTS - REPRESENTS ACTIVITY RELATED PRIMARILY TO GRANTS RECEIVED FROM THE CORPORATION FOR PUBLIC BROADCASTING, THE UNITED STATES DEPARTMENT OF EDUCATION.
(Code:   ) (Expenses $ 4,101,644 including grants of $   ) (Revenue $ 4,938,515 )
VENTURES - REPRESENTS THE COST OF CONTENT AND PROGRAM-RELATED PRODUCTS THAT ARE SOLD TO EDUCATIONAL INSTITUTIONS, LIBRARIES, BUSINESSES, GOVERNMENT AGENCIES AND INDIVIDUALS; THE LICENSING, DEVELOPMENT, AND DISTRIBUTION OF INTERACTIVE PRODUCTS, SUCH AS ONLINE VIDEO GAMES; THE LICENSING OF VIDEO CONTENT TO COMMERCIAL ONLINE AND MOBILE SERVICE PROVIDERS; AND ONLINE SPONSORSHIP ACTIVITIES.
4d Other program services. (Describe in Schedule O.)
(Expenses $ 32,156,720 including grants of $ 633,217 ) (Revenue $ 42,229,882 )
4e Total program service expensesMediumBullet$ 429,315,238
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part IIClick to see attachment.........................
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part IClick to see attachment.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IVClick to see attachment...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment
10
 
No
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
Yes
 
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.Click to see attachment
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.Click to see attachment
11d
Yes
 
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII Click to see attachment
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II..........
18
 
No
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III...................
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.. Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III..... Click to see attachment
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................ Click to see attachment
24a
Yes
 
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
No
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
No
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
No
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I...... Click to see attachment
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................ Click to see attachment
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II........................... Click to see attachment
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III............... Click to see attachment
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV ......................... Click to see attachment
28a
Yes
 
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV................... Click to see attachment
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV.. Click to see attachment
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule MClick to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............ Click to see attachment
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I........................... Click to see attachment
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........ Click to see attachment
33
Yes
 
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1..................... Click to see attachment
34
Yes
 
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
Yes
 
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2... Click to see attachment
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2........... Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
287
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
529
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
 
No
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
 
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
27
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
26
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
Yes
 
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
Yes
 
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
Yes
 
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
Yes
 
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
No
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
VA
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
BARBARA LANDESPUBLIC BROADCASTING
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
(703) 739-5000
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) PAULA KERGER
PRESIDENT AND CEO, PUBLIC BROADCASTING SERVICE
 32.00 X   X       603,403 0 64,211
(2) GEOFFREY SANDS
BOARD CHAIR, DIRECTOR
 4.00 X           0 0 0
(3) JOHN S DOMASCHKO
VICE, CHAIR, DIRECTOR
 6.00 X           0 0 0
(4) JENNIFER LAWSON
VICE CHAIR, DIRECTOR
 6.00 X           0 0 0
(5) JOHN ABBOTT
DIRECTOR
 3.00 X           0 0 0
(6) TOM AXTELL
DIRECTOR
 3.00 X           0 0 0
(7) FRED BERENS
DIRECTOR
 3.00 X           0 0 0
(8) MALCOLM BRETT
DIRECTOR
 3.00 X           0 0 0
(9) MOLLY CORBETT BROAD
DIRECTOR
 4.00 X           0 0 0
(10) ERNEST BROMLEY
DIRECTOR
 3.00 X           0 0 0
(11) RUBY CALVERT
DIRECTOR
 2.00 X           0 0 0
(12) PAULA CASTADIO
DIRECTOR
 4.00 X           0 0 0
(13) PETER FRID
DIRECTOR
 3.00 X           0 0 0
(14) JACK GALMICHE
DIRECTOR
 2.00 X           0 0 0
(15) CHARLES T HAGEL
DIRECTOR
 2.00 X           0 0 0
(16) DEANNE HAMILTON
DIRECTOR
 3.00 X           0 0 0
(17) HELEN HERNANDEZ
DIRECTOR
 3.00 X           0 0 0
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) LARRY IRVING
DIRECTOR
 3.00 X           0 0 0
(19) M HOWARD JACOBSON
DIRECTOR
 3.00 X           0 0 0
(20) JOHN KING
DIRECTOR
 5.00 X           0 0 0
(21) PETER MORRILL
DIRECTOR
 3.00 X           0 0 0
(22) JAMES R PAGLIARINI
DIRECTOR
 2.00 X           0 0 0
(23) SHARON P ROCKEFELLER
DIRECTOR
 3.00 X           0 0 0
(24) LEO SOONG
DIRECTOR
 3.00 X           0 0 0
(25) DONNA TANOUE
DIRECTOR
 3.00 X           0 0 0
(26) JOANN UROFSKY
DIRECTOR
 3.00 X           0 0 0
(27) ALLEN WEATHERLY
VICE CHAIR, DIRECTOR
 4.00 X           0 0 0
(28) THOMAS K WILLIAMS
DIRECTOR
 3.00 X           0 0 0
(29) LLOYD WRIGHT
DIRECTOR
 3.00 X           0 0 0
(30) MICHAEL D JONES
CHIEF OPERATING OFFICER
 35.00     X       434,788 0 40,268
(31) JOHN S MCCOSKEY
CHIEF TECHNOLOGY OFFICER
 40.00     X       321,801 0 39,695
(32) BARBARA L LANDES
SVP, CHIEF FINANCIAL OFFICER, TREASURER
 35.00     X       364,318 0 36,390
(33) KATHERINE LAUDERDALE
SVP GENERAL COUNSEL, CORPORATE SECRETARY
 35.00     X       351,853 0 29,248
(34) CHRIS DECESARIS
ASST. TREASURER, CONTROLLER
 35.00     X       175,049 0 25,267
(35) MARY L PLANTAMURA
ASST. CORPORATE SECRETARY, SENIOR COUNSEL
 40.00     X       116,988 0 23,187
(36) JASON SEIKEN
SVP, INTERACTIVE
 40.00         X   334,441 0 40,676
(37) LESLIE J ROTENBERG
SVP, BRAND MGMT & PR
 40.00         X   321,174 0 38,950
(38) ANDREW L RUSSELL
SVP, VENTURES
 40.00         X   307,140 0 40,926
(39) JOHN F WILSON
SVP, CHIEF TV PROGRAMMING
 40.00         X   291,821 0 38,433
(40) JOYCE S HERRING
SVP, STATION SERVICES
 35.00         X   290,462 0 28,272
(41) JOHN L BOLAND
CHIEF CONTENT OFFICER
 40.00           X 70,474 0 5,323
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 3,913,238 0 445,523
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet117
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
THE MEDIA KITCHEN
160 VARICK STREET
NEW YORK,NY10013 		PAID ADVERTISING 12,607,930
THREE PILLAR GLOBAL INC
3975 FAIR RIDGE DRIVE STE 250 NORT
FAIRFAX,VA22033 		CONSULTING 2,849,410
NIELSEN MEDIA RESEARCH
770 BROADWAY
NEW YORK,NY100039595 		STATISTICAL RESEARCH 1,817,757
INTERFACE MEDIA GROUP
1233 20TH STREET NW
WASHINGTON,DC20036 		PROMOTION PRODUCTION 1,134,702
WESTED
4665 LAMPSON AVENUE
LOS ANGELES,CA907205139 		PROGRAM CONSULTING 968,298
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet65
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b  
c Fundraising events....1c  
d Related organizations...1d 2,176,152
e Government grants (contributions)1e 8,384,699
f All other contributions, gifts, grants, and
similar amounts not included above1f 		170,664,149
g Noncash contributions included in lines 1a-1f:$ 160,543,410
h Total. Add lines 1a-1f.......MediumBullet 181,225,000
Program Service Revenue Business Code
2a MEMBERSHIP DUES 900,099 183,189,229 183,189,229    
b OTHER PROGRAM REVENUE 900,099 9,159,611 7,814,027 1,345,584  
c STATION/PRODUCER SERVI 900,099 2,439,095 2,439,095    
d
e
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 194,787,935
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 3,316,219     3,316,219
4 Income from investment of tax-exempt bond proceeds..MediumBullet        
5 Royalties............MediumBullet 16,059,437 16,059,437    
(i) Real (ii) Personal
6a Gross Rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss).......MediumBullet        
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 437,766,539  
b Less: cost or other basis and sales expenses 434,117,285  
c Gain or (loss) 3,649,254  
d Net gain or (loss)..........MediumBullet 3,649,254     3,649,254
8a Gross income from fundraising events (not including
$  
of contributions reported on line 1c). See Part IV, line 18 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from fundraising events..MediumBullet      
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet        
10a Gross sales of inventory, less
returns and allowances .
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet        
Miscellaneous Revenue Business Code
11a ALL OTHER 541,800 3,180,121 3,180,121    
b ADMINISTRATIVE/SERVICE 515,100 1,430,646 1,330,646 100,000  
c COMMUNICATION SERVICES 515,100 653,025 592,935 60,090  
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet 5,263,792
12 Total revenue. See Instructions....MediumBullet 404,301,637 214,605,490 1,505,674 6,965,473
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 633,217 633,217
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22    
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16    
4 Benefits paid to or for members    
5 Compensation of current officers, directors, trustees, and key employees .... 2,747,795 3,685 2,744,110  
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....        
7 Other salaries and wages 38,315,839 28,767,568 9,368,444 179,827
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 2,676,192 2,095,312 566,976 13,904
9 Other employee benefits ....... 4,086,602 3,094,951 971,113 20,538
10 Payroll taxes ........... 2,702,904 2,021,038 668,454 13,412
11 Fees for services (non-employees):        
a Management ......        
b Legal ......... 1,204,290 461,312 733,272 9,706
c Accounting ........... 224,544 25,115 199,429  
d Lobbying ........... 411,677 93,489 318,188  
e Professional fundraising. See Part IV, line 17..    
f Investment management fees ...... 349,930   349,930  
g Other .......... 19,368,246 17,358,143 1,810,803 199,300
12 Advertising and promotion .... 23,697,444 23,623,110 74,334  
13 Office expenses ....... 1,588,224 868,812 717,613 1,799
14 Information technology ...... 5,370,662 4,123,762 1,159,732 87,168
15 Royalties .. 8,614,391 8,614,391    
16 Occupancy ........... 4,741,219 4,586,034 137,784 17,401
17 Travel ............ 1,923,782 1,458,862 444,766 20,154
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ......        
19 Conferences, conventions, and meetings .... 1,203,896 1,042,518 159,829 1,549
20 Interest ........... 474,076   474,076  
21 Payments to affiliates .......        
22 Depreciation, depletion, and amortization ..... 151,026,842 147,724,681 3,250,211 51,950
23 Insurance .............. 445,707 143,563 302,144  
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a DONATED BROADCAST RTS 160,543,410 160,543,410    
b PROGRAM RIGHTS 9,218,818 9,218,318 500  
c COMMUNICATIONS 9,180,066 8,023,176 1,156,890  
d INTERDEPARTMENT CHARGES 0 3,942,362 -3,484,244 -458,118
e
f All other expenses 1,059,275 848,409 210,652 214
25 Total functional expenses. Add lines 1 through 24f 451,809,048 429,315,238 22,335,006 158,804
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing ..........   1  
2 Savings and temporary cash investments ....... 7,073,291 2 25,203,985
3 Pledges and grants receivable, net ......... 75,884,484 3 43,841,115
4 Accounts receivable, net ......... 22,043,683 4 11,530,012
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use ..............   8  
9 Prepaid expenses and deferred charges ............ 4,236,784 9 3,212,204
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 122,547,495
b Less: accumulated depreciation. ..... 10b 82,031,213 46,706,519 10c 40,516,282
11 Investments—publicly traded securities .......... 146,284,553 11 146,015,520
12 Investments—other securities. See Part IV, line 11 ...... 24,372,841 12 24,733,028
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets ......... 84,757,825 14 66,756,303
15 Other assets. See Part IV, line 11 ........... 19,493,971 15 17,271,537
16 Total assets. Add lines 1 through 15 (must equal line 34)... 430,853,951 16 379,079,986
Liabilities 17 Accounts payable and accrued expenses . 79,929,185 17 57,545,993
18 Grants payable ..........   18 10,000
19 Deferred revenue .......... 1,428,004 19 1,131,519
20 Tax-exempt bond liabilities .......... 19,500,000 20 19,500,000
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 11,886,270 25 11,233,251
26 Total liabilities. Add lines 17 through 25..... 112,743,459 26 89,420,763
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 189,531,930 27 202,566,856
28 Temporarily restricted net assets ..... 128,578,562 28 87,092,367
29 Permanently restricted net assets .....   29  
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 318,110,492 33 289,659,223
34 Total liabilities and net assets/fund balances ..... 430,853,951 34 379,079,986
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
404,301,637
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
451,809,048
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
-47,507,411
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
318,110,492
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
19,056,142
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
289,659,223
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
Yes
 
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
Yes
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
 
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 339,393,545 309,929,111 284,621,997 292,889,704 181,225,000 1,408,059,357
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3.. 339,393,545 309,929,111 284,621,997 292,889,704 181,225,000 1,408,059,357
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..            
6 Public Support. Subtract line 5 from line 4.           1,408,059,357
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4.. 339,393,545 309,929,111 284,621,997 292,889,704 181,225,000 1,408,059,357
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 11,087,465 16,627,569 5,376,939 3,443,583 3,316,219 39,851,775
9 Net income from unrelated business activities, whether or not the business is regularly carried on.. 186,590 148,490   32,529 427,477 795,086
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets.. 8,137 340,867 19,222,141 12,844,838 16,059,437 48,475,420
11 Total support (Add lines 7 through 10).           1,497,181,638
12
12
1,073,549,013
13
Section C. Computation of Public Support Percentage
14
14
94.050 %
15
15
95.140 %
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: "OTHER INCOME" REPRESENTS ROYALTIES RECEIVED FOR USE OF PBS COPYRIGHTED MATERIALS
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
PUBLIC BROADCASTING SERVICE
  		Employer identification number

52-0899215
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
PUBLIC BROADCASTING SERVICE
  		Employer identification number

52-0899215
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
PUBLIC BROADCASTING SERVICE
  		Employer identification number

52-0899215
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.
SchCMd Bullet Attach to Form 990 or Form 990-EZ. SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
If the organization answered “Yes,” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes,” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes,” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35a (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization's direct and indirect political campaign activities on behalf of or in opposition to candidates for public office in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c) except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt funtion activities ....................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Privacy Act and Paperwork Reduction Act Notice, see the instructions for Form 990.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2010

Schedule C (Form 990 or 990-EZ) 2010
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check
B Check
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
Organization's
Totals 		(b) Affiliated Group
Totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) .......    
c Total lobbying expenditures (add lines 1a and 1b) ...................    
d Other exempt purpose expenditures ........................    
e Total exempt purpose expenditures (add lines 1c and 1d) ...............    
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		    
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) .................    
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2007 (b) 2008 (c) 2009 (d) 2010 (e) Total
             
2a Lobbying non-taxable amount          
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		         
             
c Total lobbying expenditures          
             
d Grassroots non-taxable amount          
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		          
             
f Grassroots lobbying expenditures          
Schedule C (Form 990 or 990-EZ) 2010


Schedule C (Form 990 or 990-EZ) 2010
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
(a)
Yes
No
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
 
No
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
Yes
 
c
Media advertisements? ....................................
 
No
 
d
Mailings to members, legislators, or the public? .........................
 
No
 
e
Publications, or published or broadcast statements? .......................
Yes
 
73,689
f
Grants to other organizations for lobbying purposes? .......................
 
No
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
Yes
 
337,988
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
 
No
 
i
Other activities? If "Yes," describe in Part IV ..........................
 
No
 
j
Total. lines 1c through 1i ...................................
411,677
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
No
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carryover lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) if BOTH Part III-A, lines 1 and 2 are answered “No” OR if Part III-A, line 3 is answered “Yes”.
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) non-deductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ...........................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; and Part ll-B, line 1i.
Also, complete this part for any additional information.
Identifier Return Reference Explanation
Schedule C (Form 990 or 990EZ) 2010

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance ....      
b Contributions ........      
c Investment earnings or losses ...      
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		     
f Administrative expenses ....      
g End of year balance ......      
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet  
b
Permanent endowment: SchDMd Bullet  
c
Term endowment: SchDMd Bullet  
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
 
(ii) related organizations ........................
3a(ii)
 
 
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................   239,203 239,203
b Buildings ................   11,061,298 2,891,023 8,170,275
c Leasehold improvements ............   14,741,456 3,711,545 11,029,911
d Equipment ................   91,833,175 72,522,465 19,310,710
e Other .................   4,672,363 2,906,180 1,766,183
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 40,516,282
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
(3)Other
(A) INVESTMENT IN FUND OF FUNDS 		24,733,028 F








Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet 24,733,028
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes  
DEFERRED LEASE OBLIGATION 6,406,444
DEFERRED CREDIT - TENANT ALLOWANCE 3,722,196
UNREALIZED LOSS ON INTEREST RATE SWAP 1,104,611






Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 11,233,251
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1 404,301,637
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2 451,809,048
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3 -47,507,411
4 Net unrealized gains (losses) on investments .......................... 4 13,560,457
5 Donated services and use of facilities ............................. 5  
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8 5,495,685
9 Total adjustments (net). Add lines 4 - 8 ............................. 9 19,056,142
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10 -28,451,269
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 475,185,114
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 13,560,457
b Donated services and use of facilities ......... 2b  
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d 57,323,020
e Add lines 2a through 2d ..................... 2e 70,883,477
3 Subtract line 2e from line 1..................... 3 404,301,637
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIV): ........... 4b  
c Add lines 4a and 4b....................... 4c 0
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5 404,301,637
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1 503,636,402
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a  
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d 51,827,354
e Add lines 2a through 2d...................... 2e 51,827,354
3 Subtract line 2e from line 1..................... 3 451,809,048
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIV): ............ 4b  
c Add lines 4a and 4b....................... 4c 0
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5 451,809,048
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X: THE COMPANY ADOPTED THE PROVISIONS OF ASC 740-10, INCOME TAXES, (WHICH INCLUDES FIN 48, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES) ON JULY 1, 2007. UNDER ASC 740-10, AN ORGANIZATION MUST RECOGNIZE THE TAX BENEFIT ASSOCIATED WITH TAX POSITIONS TAKEN FOR TAX RETURN PURPOSES WHEN IT IS MORE-LIKELY-THAN-NOT THAT THE POSITION WILL BE SUSTAINED. THE IMPLEMENTATION OF ASC 740-10 HAD NO IMPACT ON THE COMPANY'S CONSOLIDATED FINANCIAL STATEMENTS. THE COMPANY DOES NOT BELIEVE THERE ARE ANY UNRECOGNIZED TAX BENEFITS THAT SHOULD BE RECORDED. FOR THE YEARS ENDED JUNE 30, 2011 AND 2010, THERE WAS NO INTEREST OR PENALTIES RECORDED OR INCLUDED IN THE CONSOLIDATED STATEMENTS OF ACTIVITIES. THE COMPANY IS STILL OPEN TO EXAMINATION BY TAXING AUTHORITIES FROM FISCAL YEAR 2008 FORWARD.
PART XI, LINE 8 - OTHER ADJUSTMENTS:   INTEREST IN SUBSIDIARIES 5,495,685.
PART XII, LINE 2D - OTHER ADJUSTMENTS:   PBS ENTERPRISES, INC. REVENUE, NET OF ELIMINATION ENTRIES 1,852,225. PUBLIC MEDIA DISTRIBUTION REVENUE, NET OF ELIMINATION ENTRIES 53,802,371. PBS FOUNDATION REVENUE, NET OF ELIMINATION ENTRIES 1,668,424.
PART XIII, LINE 2D - OTHER ADJUSTMENTS:   PBS ENTERPRISES, INC. EXPENSES, NET OF ELIMINATION ENTRIES 3,289,806. PUBLIC MEDIA DISTRIBUTION EXPENSES, NET OF ELIMINATION ENTRIES 46,668,509. PBS FOUNDATION EXPENSES, NET OF ELIMINTATION ENTRIES 1,869,039.
Schedule D (Form 990) 2010

Additional Data


Software ID:  
Software Version:  




Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number
52-0899215
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21 for any recipient that received more than $5,000. Check this box if no one recipient received more than $5,000. Use
Part IV and Schedule I-1 (Form 990) if additional space is needed ......................... lBullet
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) WVIZ - PBS IDEASTREAM1375 EUCLID AVENUE
CLEVELAND,OH44115 		34-1943865 501(C)(3) 38,750       ADOBE VOICESCAPE SUBRECIPIENT AWARD TO PBS MEMBER STATION TO HELP ENGAGE NEXT GENERATION YOUNG FILMMAKERS. READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(2) VEGAS PBS3050 EAST FLAMINGO RD
LAS VEGAS,NV89121 		23-7169328 501(C)(3) 36,500       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(3) AETN - ARKANSAS ETV NETWORK350 SOUTH DENAHY
CONWAY,AR72032 		71-0847443 501(C)(3) 35,426       ADOBE VOICESCAPE SUBRECIPIENT AWARD TO PBS MEMBER STATION TO HELP ENGAGE NEXT GENERATION YOUNG FILMMAKERS. READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(4) WFYI INDIANAPOLIS1630 NORTH MERIDIAN STREET
INDIANAPOLIS,IN46202 		35-1147600 501(C)(3) 32,755       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(5) PRAIRIE PUBLIC BROADCASTING INC207 NORTH 5TH STREET
FARGO,ND58102 		45-0276899 501(C)(3) 31,400       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(6) WNED - WESTERN NEW YORK PUBLIC BROADCASTING ASSOCIATIONHORIZONS PLAZA PO BOX 1263
BUFFALO,NY14240 		16-0834459 501(C)(3) 30,295       ADOBE VOICESCAPE SUBRECIPIENT AWARD TO PBS MEMBER STATION TO HELP ENGAGE NEXT GENERATION YOUNG FILMMAKERS. READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(7) WHRO PUBLIC MEDIA5200 HAMPTON BOULEVARD
NORFOLK,VA23508 		54-0843118 501(C)(3) 23,300       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(8) KLRU - AUSTIN PBS2504-B WHITIS AVENUE
AUSTIN,TX78712 		75-7126012 501(C)(3) 22,986       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(9) MPT - MARYLAND PUBLIC TELEVISION11767 OWINGS MILLS BOULEVARD
OWINGS MILLS,MD21117 		52-6002033 MARYLAND STATE 21,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(10) KAET TV - EIGHT ARIZONA PBSARIZONA STATE UNIVERSITY 555 N
CENTRAL AVE 500
PHOENIX,AZ85004 		86-0196696 501(C)(3) 21,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(11) LOUISIANA PUBLIC BROADCASTING7733 PERKINS ROAD
BATON ROUGE,LA70810 		72-1233347 501(C)(3) 21,425       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(12) WGBY - PUBLIC TELEVISION FOR WESTERN NEW ENGLAND44 HAMPDEN STREET
SPRINGFIELD,MA01103 		04-2104397 501(C)(3) 19,586       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(13) KNME - NEW MEXICO PBS1130 UNIVERSITY BOULEVARD NE
ALBUQUERQUE,NM87102 		85-6000642 501(C)(3) 19,535       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(14) ROCKY MOUNTAIN PBS1089 BANNOCK ST
DENVER,CO80204 		84-0510785 501(C)(3) 17,316       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(15) WQLN-TV8425 PEACH ST
ERIE,PA16509 		25-1154116 501(C)(3) 16,026       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(16) WNPT - NASHVILLE PUBLIC TELE COUNCIL INC161 RAINS AVENUE
NASHVILLE,TN37203 		62-1740928 501(C)(3) 15,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(17) SOUTH CAROLINA ETV NETWORK1101 GEORGE ROGERS BLVD
COLUMBIA,SC29201 		57-6000286 501(C)(3) 14,300       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(18) WHUT - HOWARD UNIVERSITY TELEVISION2222 FOURTH ST NW
WASHINGTON,DC20059 		53-0204707 501(C)(3) 13,342       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(19) KTWU CHANNEL 11 WASHBURN UNIVERSITY1700 COLLEGE
TOPEKA,KS66621 		48-6030115 KANSAS STATE 12,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(20) KDIN - IOWA PUBLIC TELEVISION6450 CORPORATE DRIVE PO BOX 6450
JOHNSTON,IA50131 		42-1008566 501(C)(3) 12,213       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(21) OLYMPIC EDUCATIONAL SERVICE105 NATIONAL AVENUE
BREMERTON,WA98312 		91-0919927 501(C)(3) 12,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(22) WCMU - CMU PUBLIC BROADCASTING1999 E CAMPUS DRIVE
MT PLEASANT,MI48859 		38-6004447 501(C)(3) 11,889       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(23) WITF4801 LINDLE ROAD
HARRISBURG,PA17111 		23-1629016 501(C)(3) 9,500       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(24) KNPB-CHANNEL 51670 N VIRGINIA STREET
RENO,NV89503 		88-0172215 501(C)(3) 8,300       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(25) KUED CHANNEL 7101 S WASATCH DRIVE
SALT LAKE CITY,UT84112 		87-6000525 501(C)(3) 8,300       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(26) WSIU PUBLIC BROADCASTING1100 LINCOLN DR STE 1003
CARBONDALE,IL62901 		37-6005961 501(C)(3) 8,300       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(27) WNJT - NEW JERSEY NETWORKPO BOX 777
TRENTON,NJ08625 		22-3113097 501(C)(3) 8,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(28) KCPT - KANSAS CITY PUBLIC TELEVISION125 E 31ST STREET
KANSAS CITY,MO64108 		23-7114952 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(29) KCTS 9401 MERCER STREET
SEATTLE,WA98109 		91-1221895 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(30) WGTF - PBS GUAM194 SESAME ST DRIVE AT WASHINGTON
DRIVE
MANGILAO,GU96913 		98-0033332 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(31) KMOS TV - STATE UNIVERSITY OF CENTRAL MISSOURIWOOD 11
WARRENSBURG,MO64093 		44-6000293 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(32) KQED2601 MARIPOSA STREET
SAN FRANCISCO,CA94110 		94-1241309 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(33) WDSE-WRPT632 NIAGRA COURT
DULUTH,MN55811 		41-0877607 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(34) KVIE-TV2030 W EL CAMINO AVENUE
SACRAMENTO,CA95833 		94-1421463 501(C)(3) 6,800       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(35) KLRN - ALAMO PUBLIC TELEVISION501 BROADWAY
SAN ANTONIO,TX78215 		74-2461534 501(C)(3) 6,703       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(36) WKAR - MICHIGAN STATE UNIVERSITY404 WILSON RD212 COMMUNICATION ARTS
SCIENCES BLDG
EAST LANSING,MI48824 		38-6005984 501(C)(3) 6,419       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(37) KSMQ PUBLIC TELEVISION2000 8TH AVENUE NW
AUSTIN,MN55912 		68-0599645 501(C)(3) 6,350       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(38) PBS SOCALPO BOX 25113
SANTA ANA,CA92799 		95-3220724 501(C)(3) 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(39) MISSISSIPPI PUBLIC BROADCASTING3825 RIDGEWOOD RD UNIT 1
JACKSON,MS39211 		64-0712312 501(C)(3) 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(40) NEW HAMPSHIRE PUBLIC TELEVISION268 MAST ROAD
DURHAM,NH03824 		94-3443883 501(C)(3) 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(41) WEDU - FLORIDA WEST COAST PUBLIC BROADCASTING1300 NORTH BOULEVARD
TAMPA,FL33607 		59-0840626 501(C)(3) 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(42) WISCONSIN EDUC COMMUNICATIONS BOARD3319 WEST BELTINE HIGHWAY
MADISON,WI53713 		39-1155267 WISCONSIN STATE 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
(43) WLRN PUBLIC RADIO AND TELEVISION172 NE 15TH STREET
MIAMI,FL33132 		59-6000572 501(C)(3) 5,000       READY TO TEACH/ TEACHERLINE SUBRECIPIENT AWARD TO PBS MEMBER STATION FOR IMPLEMENTATION OF PROFESSIONAL DEVELOPMENT COURSES FOR EDUCATORS AND SCHOOL DISTRICTS
2
Enter total number of section 501(c)(3) and government organizations ......................... Bullet Image
43
3
Enter total number of other organizations ................................ . Bullet Image
0
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2010

Schedule I (Form 990) 2010
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Use Schedule I-1 (Form 990) if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance













Part IV
Supplemental Information. Complete this part to provide the information required in Part I, line 2, and any other additional information.
Identifier Return Reference Explanation
PROCEDURE FOR MONITORING GRANTS IN THE U.S.: PART I, LINE 2: SCHEDULE I, PART I, LINE 2: PBS HAS ADOPTED A STRINGENT SUBRECIPIENT MONITORING POLICY AND PROCEDURES TO CAREFULLY MONITOR THE USE OF ALL GRANT FUNDS IN THE UNITED STATES AND BEYOND, AND ENSURE THAT ALL DONOR RESTRICTIONS AND REQUIREMENTS ARE MET, INCLUDING RELEVANT ALLOWABILITY CONSIDERATIONS, COST CONTROLS, AND AUDIT REQUIREMENTS.
Schedule I (Form 990) 2010


Additional Data


Software ID:  
Software Version:  


Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
Yes
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
Yes
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) PAULA KERGER (i)
(ii)		 455,418
0 		139,200
0 		8,785
0 		46,550
0 		17,661
0 		667,614
0 		0
0
(2) MICHAEL D JONES (i)
(ii)		 342,310
0 		83,800
0 		8,678
0 		18,583
0 		21,685
0 		475,056
0 		0
0
(3) JOHN S MCCOSKEY (i)
(ii)		 269,313
0 		49,700
0 		2,788
0 		20,050
0 		19,645
0 		361,496
0 		0
0
(4) BARBARA L LANDES (i)
(ii)		 299,342
0 		55,300
0 		9,676
0 		20,050
0 		16,340
0 		400,708
0 		0
0
(5) KATHERINE LAUDERDALE (i)
(ii)		 296,414
0 		53,800
0 		1,639
0 		20,050
0 		9,198
0 		381,101
0 		0
0
(6) CHRIS DECESARIS (i)
(ii)		 152,749
0 		22,300
0 		0
0 		11,305
0 		13,962
0 		200,316
0 		0
0
(7) JASON SEIKEN (i)
(ii)		 273,524
0 		51,500
0 		9,417
0 		19,847
0 		20,829
0 		375,117
0 		0
0
(8) LESLIE J ROTENBERG (i)
(ii)		 255,098
0 		49,600
0 		16,476
0 		18,098
0 		20,852
0 		360,124
0 		0
0
(9) ANDREW L RUSSELL (i)
(ii)		 261,782
0 		36,900
0 		8,458
0 		20,050
0 		20,876
0 		348,066
0 		0
0
(10) JOHN F WILSON (i)
(ii)		 252,226
0 		35,200
0 		4,395
0 		17,646
0 		20,787
0 		330,254
0 		0
0
(11) JOYCE S HERRING (i)
(ii)		 251,493
0 		35,100
0 		3,869
0 		20,050
0 		8,222
0 		318,734
0 		0
0





Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
  PART I, LINE 1A PBS GROSSES UP PAYMENTS FOR CERTAIN TAXABLE BENEFITS PROVIDED TO CERTAIN EXECUTIVES.
Schedule J (Form 990) 2010

Additional Data


Software ID:  
Software Version:  
Schedule K
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Information on Tax Exempt Bonds
SchKMediumBullet Complete if the organization answered "Yes" to Form 990, Part IV, line 24a. Provide descriptions,
explanations, and any additional information in Schedule O (Form 990).
SchKMediumBullet Attach to Form 990. SchKMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number
52-0899215
Part I
Bond Issues
(a) Issuer Name (b) Issuer EIN (c) CUSIP # (d) Date Issued (e) Issue Price (f) Description of Purpose (g) Defeased (h) On
Behalf of
Issuer 		(i) Pool
financing
Yes No Yes No Yes No
A FAIRFAX COUNTY ECONOMIC DEVELOPMENT AUTHORITY VARIABLE RATE REVENUE BONDS
  		23-7011544 30382EDB7 06-30-2005 19,500,000 REHAB/EXPANSION OF TECHNICAL FACILITIES&OUTFIT NEW HEADQUARTERS FACILITIES.   X   X   X
Part II
Proceeds
A B C D
1 Amount of bonds retired. . . . .        
2 Amount of bonds defeased . . . .        
3 Total proceeds of issue . . . . 19,500,000      
4 Gross proceeds in reserve funds . .        
5 Capitalized interest from proceeds. 520,000      
6 Proceeds in refunding escrow. . . . .        
7 Issuance costs from proceeds . . . 8,860      
8 Credit enhancement from proceeds. 36,819      
9 Working capital expenditures from proceeds . .        
10 Capital expenditures from proceeds . . 18,934,321      
11 Other spent proceeds . . 674,529      
12 Other unspent proceeds. . .        
13 Year of substantial completion . . . 2006
Yes No Yes No Yes No Yes No
14 Were the bonds issued as part of a current refunding issue?   X            
15 Were the bonds issued as part of an advance refunding issue?   X            
16 Has the final allocation of proceeds been made? . . X              
17 Does the organization maintain adequate books and records to support the final allocation of proceeds? . X              
Part III
Private Business Use
A B C D
Yes No Yes No Yes No Yes No
1 Was the organization a partner in a partnership, or a member of an LLC, which owned property financed by tax-exempt bonds? . . .   X            
2 Are there any lease arrangements that may result in private business use of bond-financed property? . . . . .   X            
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50193E
Schedule K (Form 990) 2010
Schedule K (Form 990) 2010
Page 2
Part III
Private Business Use (Continued)
A B C D
Yes No Yes No Yes No Yes No
3a Are there any management or service contracts that may result in private business use?   X            
b Are there any research agreements that may result in private business use of bond-financed property? . .   X            
c Does the organization routinely engage bond counsel or other outside counsel to review any management or service contracts or research agreements relating to the financed property? .   X            
4 Enter the percentage of financed property used in a private business use by entities other than a section 501(c)(3) organization or a state or local government . . . . . . . . . . . . . SchKMediumBullet        
5 Enter the percentage of financed property used in a private business use as a result of unrelated trade or business activity carried on by your organization, another section 501(c)(3) organization, or a state or local government . SchKMediumBullet        
6 Total of lines 4 and 5 . . .. . . . . .        
7 Has the organization adopted management practices and procedures to ensure the post-issuance compliance of its tax-exempt bond liabilities? X              
Part IV
Arbitrage
A B C D
Yes No Yes No Yes No Yes No
1 Has a Form 8038-T, Arbitrage Rebate, Yield Reduction and Penalty in Lieu of Arbitrage Rebate, been filed with respect to the bond issue? . . .   X            
2 Is the bond issue a variable rate issue? X              
3a Has the organization or the governmental issuer entered into a hedge with respect to the bond issue? X              
b Name of provider . BANK OF AMERICA
  		 
  		 
  		 
 
c Term of hedge . . 10.000000000000      
d Was the hedge superintegrated? .   X            
e Was a hedge terminated? .   X            
4a Were gross proceeds invested in a GIC? .   X            
b Name of provider .  
  		 
  		 
  		 
 
c Term of GIC . .        
d Was the regulatory safe harbor for establishing the fair market value of the GIC satisfied? .                
5 Were any gross proceeds invested beyond an available temporary period? .   X            
6 Did the bond issue qualify for an exception to rebate? . . . X              
Schedule K (Form 990) 2010

Schedule K (Form 990) 2010
Page 3
Part V
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule K (see instructions).
Identifier Return Reference Explanation
SCHEDULE K, PART II, LINE 11 OTHER SPENT FUNDS THE OTHER SPENT FUNDS OF $674,529 ON LINE 11 REPRESENTS FUNDS SPENT FROM INVESTMENT PROCEEDS FROM INVESTMENTS THAT ACCRUED DURING THE PROJECT PERIOD.
Schedule K (Form 990) 2010

Additional Data


Software ID:  
Software Version:  

Schedule L
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Transactions with Interested Persons
MediumBullet Complete if the organization answered
"Yes" on Form 990, Part IV, lines 25a, 25b, 26, 27, 28a, 28b, or 28c,
or Form 990-EZ, Part V lines 38a or 40b.
MediumBullet Attach to Form 990 or Form 990-EZ. MediumBulletSee separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Excess Benefit Transactions (section 501(c)(3) and section 501 (c)(4) organizations only).
Complete if the organization answered "Yes" on Form 990, Part IV, line 25a or 25b, or Form 990-EZ, Part V, line 40b.
1(a) Name of disqualified person (b) Description of transaction (c) Corrected?
Yes No





2
Enter the amount of tax imposed on the organization managers or disqualified persons during the year under section 4958. ......................... Bullet Image$
 
3
Enter the amount of tax, if any, on line 2, above, reimbursed by the organization ....... Bullet Image$
 

Part II
Loans to and/or From Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 26, or Form 990-EZ, Part V, line 38a.
(a) Name of interested person and purpose (b) Loan to or from the organization? (c)Original principal amount (d)Balance due (e) In default? (f) Approved by board or committee? (g)Written agreement?
To From Yes No Yes No Yes No
Total ...............Small Bullet $  
Part III
Grants or Assistance Benefitting Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 27.
(a) Name of interested person (b)Relationship between interested person and the organization (c)Amount of grant or type of assistance
For Privacy Act and Paperwork Reduction Act Notice, see the
Instructions for Form 990 or 990-EZ.
Cat. No. 50056A
Schedule L (Form 990 or 990-EZ) 2010
Schedule L (Form 990 or 990-EZ) 2010
Page 2
Part IV
Business Transactions Involving Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 28a, 28b, or 28c.
(a) Name of interested person (b) Relationship between interested person and the organization (c) Amount of transaction (d) Description of transaction (e) Sharing of organization's revenues?
Yes No
(1) HOGAN LOVELLS LLC
  		JOHN PORTER-PARTNER IN HOGAN LOVELLS LLC AND FORMER MEMBER OF PBS BOARD 211,200 LEGAL SERVICES   No
Part V
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule L (see instructions).
Identifier Return Reference Explanation
Schedule L (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  




SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
NonCash Contributions
Right pointing arrow large imageComplete if the organization answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of Contributions or items contributed 		(c)
Contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded .        
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts ....        
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( DONATED ) X 815 160,543,410 IMPUTED VALUE
26 Other Right pointing arrow large image ( BROADCAST )        
27 Other Right pointing arrow large image ( RIGHTS )        
28 Other Right pointing arrow large image ( )
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
 
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
 
No
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell non-cash
contributions? ............................
32a
 
No
b
If "Yes," describe in Part II.
33
If the organization did not report revenues in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) 2010
Schedule M (Form 990) 2010
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33. Also complete this part for any additional information.
Identifier Return Reference Explanation
METHOD FOR DETERMINING NUMBER OF CONTRIBUTORS: PART I, COLUMN (B): SCHEDULE M, PART I, COLUMN B: THE COMPANY IS REPORTING THE NUMBER OF CONTRIBUTIONS RECEIVED.
Schedule M (Form 990) 2010
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Identifier Return Reference Explanation
FORM 990, PART VI, SECTION A, LINE 6   PBS'S MEMBERS ARE AMERICA'S PUBLIC TELEVISION STATIONS.
FORM 990, PART VI, SECTION A, LINE 7A   MEMBERS OF THE ORGANIZATION ELECT NO FEWER THAN 14 MEMBERS OF THE GOVERNING BODY.
FORM 990, PART VI, SECTION A, LINE 7B   ANY AMENDMENT OF THE BY-LAWS ALTERING THE CLASSES OR NUMBER OF MEMBERS OR DIRECTORS, OR THE TERMS OF DIRECTORS, SHALL ALSO REQUIRE THE APPROVAL OF A MAJORITY OF THE MEMBERS VOTING.
FORM 990, PART VI, SECTION B, LINE 11   THE PROCESS FOR REVIEWING THE PBS FORM 990 PRIOR TO FILING INCLUDES A REVIEW BY THE CEO, COO, TREASURER, AND GENERAL COUNSEL. IN ADDITION, THE EXECUTIVE COMMITTEE OF THE BOARD REVIEWS THE FORM 990 AND COPIES OF THE FORM ARE PROVIDED TO THE FULL BOARD.
  FORM 990, PART VI, SECTION B, LINE 12C IN ACCORDANCE WITH PBS'S CONFLICT OF INTEREST POLICY, ALL PBS STAFF AT THE DIRECTOR LEVEL AND ABOVE ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ANNUALLY. THESE FORMS ARE DISTRIBUTED, COLLECTED, RETAINED AND REVIEWED BY THE OFFICE OF PBS'S GENERAL COUNSEL. WITH RESPECT TO THE PBS BOARD, OFFICERS AND DIRECTORS COMPLETE A CONFLICT OF INTEREST FORM ANNUALLY AND THESE FORMS ARE REVIEWED BY THE NOMINATING AND CORPORATE GOVERNANCE COMMITTEE AND THE CORPORATE SECRETARY ANNUALLY. IN ACCORDANCE WITH THE POLICY, POTENTIAL CONFLICTS ARISING DURING THE YEAR ARE REVIEWED BY THE CHAIRMAN OF THE BOARD, THE CHAIR OF THE NOMINATING AND CORPORATE GOVERNANCE COMMITTEE, AND/OR THE CORPORATE SECRETARY.
  FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE COMMITTEE OF THE BOARD IS RESPONSIBLE FOR EXECUTIVE COMPENSATION. THE EXECUTIVE COMMITTEE RETAINS AN INDEPENDENT EXECUTIVE COMPENSATION EXPERT WHO SUPPLIES COMPARABILITY DATA ON THE CEO AND ALL KEY EMPLOYEES AND A WRITTEN OPINION ON COMPLIANCE WITH INTERMEDIATE SANCTIONS. THE EXECUTIVE COMMITTEE MAKES A RECOMMENDATION ON CEO COMPENSATION TO THE FULL BOARD, WHICH APPROVES ANY SUCH COMPENSATION. THE CEO IS RECUSED FROM ANY DISCUSSION AND VOTE. THE EXECUTIVE COMMITTEE APPROVES KEY EMPLOYEE COMPENSATION.
  FORM 990, PART VI, SECTION C, LINE 19 FINANCIAL STATEMENTS ARE MADE AVAILABLE ON PBS'S WEBSITE. PBS'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE MADE AVAILABLE UPON REQUEST.
JOINT VENTURE POLICY/PROCEDURE FORM 990 PART VI, SECTION B, LINE 16B PBS HAS NOT ADOPTED A WRITTEN POLICY OR PROCEDURE REGARDING THIS ISSUE, BUT EXTENSIVELY EXAMINES ANY POTENTIAL PARTICIPATION IN JOINT VENTURE ARRANGEMENTS UNDER APPLICABLE FEDERAL TAX LAW AND TAKES STEPS TO SAFEGUARD THE ORGANIZATION'S EXEMPT STATUS WITH RESPECT TO SUCH ARRANGEMENTS AS PART OF ITS DUE DILIGENCE IN CONSIDERING ANY BUSINESS VENTURE.
HOURS DEVOTED TO RELATED ORGANIZATION: FORM 990, PART VII, LINE 1A, COLUMN B PBS FOUNDATION NAME: AVERAGE HOURS: CHRISTOPHER C DECESARIS 5 JOYCE SYDELL HERRING 5 MICHAEL DANIEL JONES 5 PAULA A KERGER 8 BARBARA L LANDES 5 KATHERINE S LAUDERDALE 5
CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED GAINS ON INVESTMENTS: 13,560,457. INTEREST IN SUBSIDIARIES 5,495,685. TOTAL TO FORM 990, PART XI, LINE 5: 19,056,142.
OVERSIGHT OF AUDIT FORM 990, PART XI, LINE 2C THERE HAVE BEEN NO CHANGES DURING THE YEAR IN THE PROCESS FOR OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS.
NUMBER OF EMPLOYEES FORM 990, PART I, LINE 5 AND V, LINE 2A THE TOTAL NUMBER OF EMPLOYEES EMPLOYED BY PBS AT SOME POINT DURING CALENDAR 2010 WHO RECEIVED A 2010 FORM W-2 WAS 529. THE ACTUAL TOTAL NUMBER OF EMPLOYEES AT JUNE 30, 2011 WAS 418.
EXPLANATION OF AUDIT OF FINANCIAL STATEMENTS FORM 990, PART IV, LINE 12 AND XI, LINE 2B PBS UNDERGOES AN ANNUAL AUDIT AS A CONSOLIDATED ENTITY AND THEREFORE IS NOT AUDITED ON AN INDIVIDUAL BASIS. AUDITS ARE CONDUCTED BY AN INDEPENDENT ACCOUNTING FIRM.
EXECUTIVE COMMITTEE FORM 990 PART VI, SECTION A, LINE 1A THE EXECUTIVE COMMITTEE OF THE PBS BOARD OF DIRECTORS HAS THE AUTHORITY TO ACT ON BEHALF OF THE BOARD BETWEEN MEETINGS OF THE BOARD, AS NEEDED, AND SHALL TIMELY REPORT SUCH ACTIONS TO THE FULL BOARD. THE EXECUTIVE COMMITTEE CONSISTS OF THE BOARD CHAIR, THE PBS PRESIDENT, THE CHAIRS OF THE FOUR STANDING COMMITTEES OF THE BOARD, AND THREE TO FIVE AT-LARGE DIRECTORS TO BE SELECTED BY THE BOARD CHAIR. ALL MEMBERS OF THE EXECUTIVE COMMITTEE ARE MEMBERS OF THE PBS BOARD OF DIRECTORS.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
PUBLIC BROADCASTING SERVICE
 
Employer identification number

52-0899215
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" on Form 990, Part IV, line 33.)
(a)
Name, address, and EIN of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income
(e)
End-of-year assets


 		(f)
Direct controlling
entity







(1) PBS DIGITAL LLC
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
20-2550162 		TO ACCOUNT FOR PBS'S ACTIVITIES WITH THE CHILDREN'S NETWORK, LLC DE 4,520,013 2,557,075 N/A










Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section
(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled organization
Yes No
(1) PBS FOUNDATION

2100 CRYSTAL DRIVE

ARLINGTON,VA22202
20-1476451 		TO SUPPORT PUBLIC BROADCASTING SERVICE. DC 501(C)(3) 509(A)(3) N/A
 
No












For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No
(1) PUBLIC MEDIA DISTRIBUTION LLC

10 GUEST STREET
BOSTON,MA02135
26-3659281 		PROMOTE PBS' MISSION THROUGH DISTRIBUTION OF PROGRAMS. DE N/A
 RELATED 8,739,246 10,734,815 Yes     Yes   60.000 %












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of related organization



 		(b)
Primary activity



 		(c)
Legal domicile
(state or
foreign
country)
 		(d)
Direct controlling
entity


 		(e)
Type of entity
(C corp, S corp,
or trust)

 		(f)
Share of total income



 		(g)
Share of
end-of-year
assets

 		(h)
Percentage
ownership
(1) PBS ENTERPRISES INC
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
52-1398805 		HOLDING COMPANY VA N/A
 C   10,028,650 100.000 %
(2) NATIONAL DATACAST INCORPORATED
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
52-1577842 		COMMUNICATION DATA BROADCASTING SERVICE VA PBS ENTERPRISES INC
  		C 1,523,173 12,374,429 88.580 %
(3) IMMEDIA INC
2100 CRYSTAL DRIVE
ARLINGTON,VA22202
26-2610560 		ENTERTAINMENT AND INFORMATION SERVICES VA NATIONAL DATACASTING INCORPORATED
  		C   1 88.580 %








Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35, 35A, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III or IV.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
Yes
 
c Gift, grant, or capital contribution from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
Yes
 
d Loans or loan guarantees to or for other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Sale of assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Purchase of assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Exchange of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Lease of facilities, equipment, or other assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Performance of services or membership or fundraising solicitations for other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1k
Yes
 
l Performance of services or membership or fundraising solicitations by other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1l
Yes
 
m Sharing of facilities, equipment, mailing lists, or other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1m
Yes
 
n Sharing of paid employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1n
Yes
 
o Reimbursement paid to other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid by other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
Yes
 
q Other transfer of cash or property to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
 
No
r Other transfer of cash or property from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type(a-r) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1) PUBLIC MEDIA DISTRIBUTION LLC

 M 299,906 COST
(2) PUBLIC MEDIA DISTRIBUTION LLC

 P 12,652,473 COST
(3) PUBLIC MEDIA DISTRIBUTION LLC

 K 827,046 COST
(4) NATIONAL DATACAST INC

 P 145,694 COST
(5) NATIONAL DATACAST INC

 K 100,000 COST
(6)
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Are all
partners
section
501(c)(3)
organizations? 		(e)
Share of
end-of-year
assets 		(f)
Disproprtionate allocations? 		(g)
Code V—UBI
amount in box
20 of Schedule K-1
(Form 1065) 		(h)
General or
managing
partner?
Yes No Yes No Yes No






























Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation
Additional Data


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