Department of the Treasury Internal Revenue Service
Public Charity Status and Public Support
Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
Attach to Form 990 or Form 990-EZ. See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THIRTEEN
Employer identification number
13-1945149
Part I
Reason for Public Charity Status
(All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified persons other than foundation managers and other than one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2).
f
If the organization received a written determination from the IRS that it is a Type I, Type II or Type III supporting organization, check this box
..................................................
g
Since August 17, 2006, has the organization accepted any gift or contribution from any of the following persons?
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization?
................
11g(i)
(ii)
a family member of a person described in (i) above?
......................
11g(ii)
(iii)
a 35% controlled entity of a person described in (i) or (ii) above?
................
11g(iii)
h
Provide the following information about the supported organization(s).
(i) Name of supported organization
(ii) EIN
(iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions))
(iv) Is the organization in col. (i) listed in your governing document?
(v) Did you notify the organization in col. (i) of your support?
(vi) Is the organization in col. (i) organized in the U.S.?
(vii) Amount of support?
Yes
No
Yes
No
Yes
No
Total
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi) (Complete only if you checked the box on line 5, 7, or 8 of Part I or if the
organization failed to qualify under Part III. If the organization fails to
qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....
139,173,716
142,396,833
131,661,283
110,795,564
95,427,516
619,454,912
2
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......
3
The value of services or facilities furnished by a governmental unit to the organization without charge..
4
Total. Add lines 1 through 3..
139,173,716
142,396,833
131,661,283
110,795,564
95,427,516
619,454,912
5
The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included
on line 1 that exceeds 2% of the amount shown on line 11, column (f)..
6
Public Support. Subtract line 5 from line 4.
619,454,912
Section B. Total Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
7
Amounts from line 4..
139,173,716
142,396,833
131,661,283
110,795,564
95,427,516
619,454,912
8
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
18,075,829
21,921,550
16,580,454
8,989,597
3,276,815
68,844,245
9
Net income from unrelated business activities, whether or not the business is regularly carried on..
10
Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets..
6,026,015
5,553,877
7,988,921
7,037,224
6,991,736
33,597,773
11
Total support (Add lines 7 through 10).
721,896,930
12
Gross receipts from related activities, etc. (See instructions.)
..................
12
6,679,356
13
First Five Years
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here..........................................
Section C. Computation of Public Support Percentage
14
Public Support Percentage for 2010 (line 6 column (f) divided by line 11 column (f))
.........
14
85.810 %
15
Public Support Percentage for 2009 Schedule A, Part II, line 14
...............
15
85.530 %
16a
33 1/3% support test—2010.
If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this box
and stop here. The organization qualifies as a publicly supported organization
......................
b
33 1/3% support test—2009.
If the organization did not check the box on line 13 or 16a, and line 15 is 33 1/3% or more, check this
box and stop here. The organization qualifies as a publicly supported organization
.....................
17a
10%-facts-and-circumstances test—2010.
If the organization did not check a box on line 13, 16a, or 16b and line 14
is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here. Explain
in Part IV how the organization meets the "facts and circumstances" test. The organization qualifies as a publicly supported
organization
..................................................
b
10%-facts-and-circumstances test—2009.
If the organization did not check a box on line 13, 16a, 16b, or 17a and line
15 is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here.
Explain in Part IV how the organization meets the "facts and circumstances" test. The organization qualifies as a publicly supported organization
..............................................
18
Private Foundation
If the organization did not check a box on line 13, 16a, 16b, 17a or 17b, check this box and see
instructions
...................................................
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2) (Complete only if you checked the box on line 9 of Part I or if the organization
failed to qualify under Part II. If the organization fails to qualify under
the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .
2
Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......
3
Gross receipts from activities that are not an unrelated trade or business under section 513..
4
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...
5
The value of services or facilities furnished by a governmental unit to the organization without charge..
6
Total. Add lines 1 through 5.
7a
Amounts included on lines 1, 2, and 3 received from disqualified persons...
b
Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.
c
Add lines 7a and 7b..
8
Public Support (Subtract line 7c from line 6.)
0
Section B. Total Support
Calendar year (or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
9
Amounts from line 6...
10a
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
b
Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.
c
Add lines 10a and 10b.
11
Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.
12
Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)
13
Total support (Add lines 9, 10c, 11 and 12.).
14
First Five Years
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here.............................................
Section C. Computation of Public Support Percentage
15
Public Support Percentage for 2010 (line 8 column (f) divided by line 13 column (f))
.........
15
0 %
16
Public support percentage from 2009 Schedule A, Part III, line 15
...............
16
Section D. Computation of Investment Income Percentage
17
Investment income percentage for 2010 (line 10c column (f) divided by line 13 column (f))
......
17
0 %
18
Investment income percentage from 2009 Schedule A, Part III, line 17
.............
18
19a
33 1/3% support tests—2010.
If the organization did not check the box on line 14, and line 15 is more than 33 1/3% and line 17 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
..........
b
33 1/3% support tests—2009.
If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and line 18 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
....
20
Private Foundation
If the organization did not check a box on line 14, 19a or 19b, check this box and see instructions
.....
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information.
Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
OTHER INCOME PART II, LINE 10; DESCRIPTION: EDUCATIONAL MATERIALS/TRADE PUBLICATIONS; 2006: 3546834.; 2007: 1685563.; 2008: 3519994.; 2009: 2871519.; 2010: 4542833.; DESCRIPTION: PRODUCTION REIMBURSEMENTS; 2006: 2455797.; 2007: 3237835.; 2008: 3547637.; 2009: 2714574.; 2010: 2057752.; DESCRIPTION: MISCELLANEOUS; 2006: 0.; 2007: 562813.; 2008: 814557.; 2009: 551446.; 2010: 270682.; DESCRIPTION: SALE OF MAILING LISTS; 2006: 23384.; 2007: 67666.; 2008: 106733.; 2009: 108665.; 2010: 120469.; DESCRIPTION: LITIGATION SETTLEMENT; 2006: 0.; 2007: 0.; 2008: 0.; 2009: 791020.; 2010: 0.;
Explanation
Schedule A (Form 990 or 990-EZ) 2010
Additional Data
Software ID:
10000104
Software Version:
-
TIN:
SCHEDULE O (Form 990 or 990-EZ)
Department of the Treasury Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ
Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
THIRTEEN
Employer identification number
13-1945149
Identifier
Return Reference
Explanation
Pt I, Line 1
BE A LEADING PROVIDER OF EDUCATIONAL,INFORMATIONAL AND CULTURAL PRODUCTS AND SERVICES, USING
Pt III, Line 1
ALL MEDIA, WHICH REFLECT AND RESPECT A DIVERSE AND COMPLEX WORLD, SERVE THE UNDERSERVED,
OFFER CULTURAL ENRICHMENT, FACILITATE RESPONSIBLE CITIZENSHIP,ADHERE TO THE HIGHEST
STANDARDS OF ARTISTIC AND EDITORIAL INTEGRITY, AND CREATE OPPORTUNITY FOR EXPERIMENTATION.
Pt VI, Line 1a
THE BOARD OF DIRECTORS OF THIRTEEN ARE NOT INDEPENDENT BECAUSE IT CONSISTS OF SENIOR
MANAGERS OF WNET. THEY ARE VETTED AND ELECTED BY THE BOARD OF WNET.
Pt VI-A, Line 6
WNET IS A NEW YORK EDUCATION CORPORATION AND IS THE SOLE MEMBER OF THIRTEEN.
Pt VI-A, Line 7a
THE BOARD OF TRUSTEE OF WNET ELECTS THE DIRECTORS FOR THIRTEEN ON AN ANNUAL BASIS.
Pt VI-A, Line 7b
THE BOARD OF TRUSTEES OF WNET ELECTS THE DIRECTORS FOR THIRTEEN ON ANNUAL BASIS.
Pt VI-B, Line 12c
THIRTEEN HAS A WRITTEN CONFLICT OF INTEREST POLICY THAT IS DISTRIBUTED ANNUALLY TO ALL MEMBERS
OF THE BOARD OF DIRECTORS AND SENIOR OFFICERS. EACH DIRECTOR AND SENIOR OFFICER REVIEWS THE
CONFLICT OF INTEREST POLICY AND RETURNS A SIGNED DISCLOSURE STATEMENT TO THIRTEEN. THE
DISCLOSURE STATEMENTS ARE THEN REVIEWED ANNUALLY BY THE BOARD OR APPLICABLE COMMITTEE. IN
ADDITION, IN THE EVENT THAT A DIRECTOR BELIEVES THAT HE OR SHE MAY HAVE A CONFLICT OF INTEREST,
SUCH DIRECTOR SHALL DISCLOSE IT, IN WRITING, TO THE CHAIRMAN OF THE BOARD AND THE CORPORATE
SECRETARY OR, IF SUCH CONFLICT ARISES IN CONNECTION WITH THE WORK OF A BOARD COMMITTEE, TO THE
CHAIRMAN OF SUCH COMMITTEE AND THE CORPORATE SECRETARY. IF THE CHAIRMAN OF THE BOARD OR THE
CHAIRMAN OF THE CONCERNED COMMITTEE, AS THE CASE MAY BE, IN CONSULTATION WITH THE CORPORATE
SECRETARY, DETERMINES THAT THERE IS A CONFLICT OF INTEREST, THEY WILL CONSULT WITH THE INDIVIDUAL
INVOLVED IN AN ATTEMPT TO RESOLVE THE APPARENT CONFLICT IN A MANNER CONSISTENT WITH THE BEST
INTERESTS OF THE CORPORATION AND THE RIGHTS OF THE INDIVIDUAL, WHILE MAINTAINING THE HIGHEST
ETHICAL STANDARDS. IF UNABLE TO RESOLVE THE CONFLICT, THE MATTER WILL BE REFERRED TO THE
APPLICABLE COMMITTEE, OR THE FULL BOARD AS AVAILABILITY PERMITS, WHICH SHALL DETERMINE A COURSE
OF ACTION (WHICH MAY INCLUDE REFERRING THE MATTERS TO THE BOARD OF TRUSTEES OR APPLICABLE
COMMITTEE OF THE CORPORATIONS SOLE MEMBER) THAT WILL BEST SERVE THE CORPORATIONS INTERESTS
AND THAT WILL BE IN ACCORDANCE WITH THE HIGHEST ETHICAL STANDARDS. THE APPLICABLE COMMITTEE
OR CORPORATE SECRETARY WILL ADVISE THE CHAIRMAN OF THE BOARD CONCERNING SPECIFIC CONFLICTS
OF INTEREST AS WELL AS THE IMPLEMENTATION OF THIS POLICY. THERE IS ALSO A CONFLICT OF INTEREST
POLICY APPLICABLE TO EMPLOYEES, WHICH IS INCLUDED IN THE EMPLOYEE HANDBOOK.
Pt VI-B, Line 15
THIRTEEN, THROUGH ITS SOLE MEMBER WNET, ASKED QUATT ASSOCIATES,
AN INDEPENDENT COMPENSATION CONSULTANT FOR AN OPINION ON THE REASONABLNESS
OF WNET AND ITS CONTROLLED SUBSIDIARIES' 2010/2011 COMPENSATION FOR ITS SENIOR
OFFICERS. QUATT ASSOCIATES COMPARED EACH SENIOR OFFICER'S 2010/2011 BASE PAY
AND MOST RECENT BONUS WITH APPROPRIATE MARKETPLACE MEDIAN AND WNET/THIRTEEN'S BENEFITS PRACTICE
TO THE NOT-FOR-PROFIT MARKETPLACE. BASED ON ITS ANALYSIS, QUATT ASSOCIATES CONCLUDED
THAT WNET/THIRTEEN'S COMPENSATION PACKAGE, INCLUDING BASE PAY, BENEFITS, AND RETIREMENT,
IS REASONABLE AND CONSISTENT WITH COMPENSATION PRACTICES FOR NOT-FOR-PROFIT
ORGANIZATIONS WITH SIMILAR MISSIONS TO WNET/THIRTEEN, TAKING INTO ACCOUNT THE
MARKET IN WHICH WNET/THIRTEEN OPERATES.
Pt VI-B, Line 11a
A COPY OF THIRTEEN'S FORM 990 WAS DISTRIBUTED TO THE WNET BOARD OF
TRUSTEES AND THE AUDIT COMMITTEE BEFORE IT WAS FILED. THE AUDIT COMMITTEE MADE
RECOMMENDATIONS TO THE BOARD OF DIRECTORS PRIOR TO THIRTEEN FILING ITS
FORM 990.
Pt VI-C, Line 19
THIRTEEN HAS POSTED ITS GOVERNING DOCUMENTS (CHARTER AND BY-LAWS) ON ITS WEBSITE,
WWW.THIRTEEN.ORG. THIRTEEN ALSO POSTS ON ITS WEBSITE LATEST FINANCIAL STATEMENTS (INCLUDED
IN WNET.ORG'S CONSOLIDATED FINANCIAL STATEMENTS) AND FORM 990. THE FORM 990 IS ALSO AVAILABLE THROUGH
GUIDESTAR. IN ADDITION, THE FOREGOING DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST
Pt VI-A, Line 2
SOME OF THE OFFICERS AND TRUSTEES OF THIRTEEN ARE ALSO OFFICERS OF WNET.
Pt III, Line 3
IN 2008, THIRTEEN BEGAN THE PROCESS OF RATIONALIZING ITS ORGANIZATIONAL STRUCTURE.
TO THAT END, WNET WAS FORMED IN APRIL, 2008, AS A PARENT ORGANIZATION TO THIRTEEN
AND TO VARIOUS PRODUCTION ORGANIZATIONS ASSOCIATED WITH THIRTEEN. WNET HAS
NOW TAKEN OVER MANY ACTIVITIES FORMERLY CONDUCTED BY THIRTEEN. FOR EXAMPLE,
THE FCC LICENSES FOR WNET (ALSO KNOWN AS CHANNEL 13) AND WLIW (ALSO KNOWN AS
CHANNEL 21) AND THE MEMBERSHIP INTEREST IN WLIW L.L.C., WHICH PRODUCES
PROGRAMMING FOR WLIW AND OTHER NON-COMMERCIAL TELEVISION STATIONS, WERE
TRANSFERRED FROM THIRTEEN TO WNET IN FEBRUARY, 2010. DURING THE FISCAL YEAR
ENDED JUNE 30, 2011, THIRTEEN TRANSFERRED ITS EDUCATION AND DEVELOPMENT
DEPARTMENTS TO WNET, AND A NUMBER OF EMPLOYEES MOVED FROM THIRTEEN TO WNET.
ADDITIONALLY, AS OF JUNE 30, 2011, THIRTEEN HAD TRANSFERRED A SUBSTANTIAL PORTION
OF ITS ENDOWMENT ASSETS TO WNET. THIRTEEN WILL COMPLETE THE TRANSFER OF ITS
ENDOWMENT ASSETS TO WNET DURING THE FISCAL YEAR ENDING JUNE 30, 2012. GOING
FORWARD, IT IS EXPECTED THAT THIRTEEN WILL FUNCTION PRIMARILY AS A PRODUCER OF
NON-COMMERCIAL TELEVISION. NON-COMMERCIAL TELEVISION WILL ALSO CONTINUE TO BE
PRODUCED BY WLIW L.L.C. AND CREATIVE NEWS GROUP, LLC, WHICH ARE CONTROLLED BY WNET.
Pt VI-A, Line 1b
ONE DIRECTOR IS COMPENSATED AS AN OFFICER OF THIRTEEN AND SEVEN
ARE COMPENSATED AS OFFICERS OF WNET.
Pt I, Line 8 and
CONTRIBUTIONS AND GRANTS MADE FOR THE BENEFIT OF THIRTEEN HAVE BEEN REFLECTED
Pt VIII, Line 1
AS REVENUE ON THIRTEEN, EVEN IF TEMPORARILY RECEIVED BY ITS PARENT, WNET.
Sch D, Part V, Line 1
REFLECTS THE TRANSFER OF ENDOWMENT ASSETS FROM THIRTEEN TO WNET PURSUANT
TO THE REORGANIZATION.
Pt VI-B, Line 16a
THIRTEEN MAKES CERTAIN INVESTMENTS WITH THE PRIMARY PURPOSE
OF PRODUCTION OF INCOME AND/OR APPRECIATION OF PROPERTY. THE NATURE OF AN INVESTMENT
MAY BE SUCH THAT BECAUSE OF THE STRUCTURE OF THE INVESTMENT AND/OR THE NATURE OF THE
INCOME GENERATED BY THE INVESTMENT, THE INVESTMENT COULD BE CONSIDERED A JOINT VENTURE.
ALL SUCH INVESTMENTS ARE MADE IN COMPLIANCE WITH BOTH THIRTEEN'S CONFLICT OF INTEREST POLICY
AND APPLICABLE STATE LAW STANDARDS GOVERNING INVESTMENTS. INVESTMENTS ARE MADE ON ARM'S
LENGTH OR TERMS MORE FAVORABLE TO THIRTEEN. FURTHERMORE, THIRTEEN WILL NOT MAKE INVESTMENTS WITH
MANAGERS WHOM THIRTEEN KNOWS MAY USE INVESTED FUNDS IN A MANNER THAT MAY JEOPARDIZE
TAX-EXEMPT STATUS. FOR EXAMPLE, THIRTEEN WILL NOT INVEST WITH MANAGERS WHO COULD USE
INVESTED FUNDS TO INTERVENE IN POLITICAL CAMPAIGNS OR ENGAGE IN SUBSTANTIAL LOBBYING.
Pt IV, Line 28c
MARIO BAEZA, WHO WAS A TRUSTEE OF THIRTEEN UNTIL DECEMBER 14, 2007, IS A DIRECTOR OF
V-ME MEDIA, INC. CARMEN DIRIENZO, WHO WAS AN OFFICER OF THIRTEEN UNTIL
OCTOBER 31, 2006 IS PRESIDENT OF V-ME MEDIA, INC.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.