Department of the Treasury Internal Revenue Service
Public Charity Status and Public Support
Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
Attach to Form 990 or Form 990-EZ. See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
RAINFOREST ALLIANCE INC
Employer identification number
13-3377893
Part I
Reason for Public Charity Status
(All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified persons other than foundation managers and other than one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2).
f
If the organization received a written determination from the IRS that it is a Type I, Type II or Type III supporting organization, check this box
..................................................
g
Since August 17, 2006, has the organization accepted any gift or contribution from any of the following persons?
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization?
................
11g(i)
(ii)
a family member of a person described in (i) above?
......................
11g(ii)
(iii)
a 35% controlled entity of a person described in (i) or (ii) above?
................
11g(iii)
h
Provide the following information about the supported organization(s).
(i) Name of supported organization
(ii) EIN
(iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions))
(iv) Is the organization in col. (i) listed in your governing document?
(v) Did you notify the organization in col. (i) of your support?
(vi) Is the organization in col. (i) organized in the U.S.?
(vii) Amount of support?
Yes
No
Yes
No
Yes
No
Total
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi) (Complete only if you checked the box on line 5, 7, or 8 of Part I or if the
organization failed to qualify under Part III. If the organization fails to
qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....
7,654,259
18,221,104
19,855,976
21,490,519
23,991,780
91,213,638
2
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......
3
The value of services or facilities furnished by a governmental unit to the organization without charge..
4
Total. Add lines 1 through 3..
7,654,259
18,221,104
19,855,976
21,490,519
23,991,780
91,213,638
5
The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included
on line 1 that exceeds 2% of the amount shown on line 11, column (f)..
1,569,686
6
Public Support. Subtract line 5 from line 4.
89,643,952
Section B. Total Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
7
Amounts from line 4..
7,654,259
18,221,104
19,855,976
21,490,519
23,991,780
91,213,638
8
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
32,124
55,664
71,907
39,253
15,744
214,692
9
Net income from unrelated business activities, whether or not the business is regularly carried on..
10
Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets..
139,763
103,950
428,395
345,387
253,522
1,271,017
11
Total support (Add lines 7 through 10).
92,699,347
12
Gross receipts from related activities, etc. (See instructions.)
..................
12
64,313,227
13
First Five Years
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here..........................................
Section C. Computation of Public Support Percentage
14
Public Support Percentage for 2010 (line 6 column (f) divided by line 11 column (f))
.........
14
96.704 %
15
Public Support Percentage for 2009 Schedule A, Part II, line 14
...............
15
88.450 %
16a
33 1/3% support test—2010.
If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this box
and stop here. The organization qualifies as a publicly supported organization
......................
b
33 1/3% support test—2009.
If the organization did not check the box on line 13 or 16a, and line 15 is 33 1/3% or more, check this
box and stop here. The organization qualifies as a publicly supported organization
.....................
17a
10%-facts-and-circumstances test—2010.
If the organization did not check a box on line 13, 16a, or 16b and line 14
is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here. Explain
in Part IV how the organization meets the "facts and circumstances" test. The organization qualifies as a publicly supported
organization
..................................................
b
10%-facts-and-circumstances test—2009.
If the organization did not check a box on line 13, 16a, 16b, or 17a and line
15 is 10% or more, and if the organization meets the "facts and circumstances" test, check this box and stop here.
Explain in Part IV how the organization meets the "facts and circumstances" test. The organization qualifies as a publicly supported organization
..............................................
18
Private Foundation
If the organization did not check a box on line 13, 16a, 16b, 17a or 17b, check this box and see
instructions
...................................................
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2) (Complete only if you checked the box on line 9 of Part I or if the organization
failed to qualify under Part II. If the organization fails to qualify under
the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .
2
Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......
3
Gross receipts from activities that are not an unrelated trade or business under section 513..
4
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...
5
The value of services or facilities furnished by a governmental unit to the organization without charge..
6
Total. Add lines 1 through 5.
7a
Amounts included on lines 1, 2, and 3 received from disqualified persons...
b
Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.
c
Add lines 7a and 7b..
8
Public Support (Subtract line 7c from line 6.)
Section B. Total Support
Calendar year (or fiscal year beginning in)
(a) 2006
(b) 2007
(c) 2008
(d) 2009
(e) 2010
(f) Total
9
Amounts from line 6...
10a
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
b
Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.
c
Add lines 10a and 10b.
11
Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.
12
Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)
13
Total support (Add lines 9, 10c, 11 and 12.).
14
First Five Years
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here.............................................
Section C. Computation of Public Support Percentage
15
Public Support Percentage for 2010 (line 8 column (f) divided by line 13 column (f))
.........
15
16
Public support percentage from 2009 Schedule A, Part III, line 15
...............
16
Section D. Computation of Investment Income Percentage
17
Investment income percentage for 2010 (line 10c column (f) divided by line 13 column (f))
......
17
18
Investment income percentage from 2009 Schedule A, Part III, line 17
.............
18
19a
33 1/3% support tests—2010.
If the organization did not check the box on line 14, and line 15 is more than 33 1/3% and line 17 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
..........
b
33 1/3% support tests—2009.
If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and line 18 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
....
20
Private Foundation
If the organization did not check a box on line 14, 19a or 19b, check this box and see instructions
.....
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information.
Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
Explanation
Schedule A (Form 990 or 990-EZ) 2010
Additional Data
Software ID:
Software Version:
-
TIN:
SCHEDULE O (Form 990 or 990-EZ)
Department of the Treasury Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ
Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
RAINFOREST ALLIANCE INC
Employer identification number
13-3377893
Identifier
Return Reference
Explanation
Conflict of Interest Policy
Page 6, Section B, Item 12c., Conflict of interest policy
A copy of our conflict of interest policy, along with a conflict of interest disclosure statement, is furnished to each director,officer and staff member of the Rainforest Alliance upon undertaking the duties of such office, and annually thereafter for the term of such person's service to the organization. Any disclosures are reviewed by an internal committee made up of the President, Vice President of Finance and Administration, Chief Financial Officer and the General Counsel, and are reported on a quarterly basis to the Audit and Risk Committee. The Audit and Risk Committee has among its responsibilities the duty of reviewing the organization's performance in maintaining full independence. In addition, a detailed Form 990 Disclosure Statement, with respect to disclosures required to be reported on Form 990 about any transactions between the organization and those who serve it in various volunteer and paid capacities, and about any transactions among those persons, is distributed annually to members of the committee that awards Kleinhans fellowships and the Rainforest Alliance's directors, officers and key employees.
Organization's Documents
990, Page 6, Part VI, Section C, Line 19, Public Availability of Documents
The Organization's governing documents, conflict of interest policy, and financial statements are available to the public upon written request to management. In addition, the Organization's audited financial statements, conflict of interest and whistleblower policies, and summaries of all of its policies and procedures to ensure independence, are available on its Website.
Compensation Policy
990, Page 6, Part VI, Section B, Line 15b, Compensation Policy
The organization has developed Salary Administration Guidelines (the "Guidelines") that apply in setting the compensation of all of its employees, including its President, officers, and key employees. Under the Guidelines, the organization conducts an annual salary review for all employees. The organization participates in several salary surveys with similarly sized, international non-profit organizations to ensure that its salaries are within the range of those of comparable organizations. Generally, the midpoint of the organization's salary ranges falls within the salary range averages of comparable non-profit organizations. Performance reviews are then used to establish an individual employee's compensation within the range set by comparability data. The Executive Committee of the Board of Directors approves modification of compensation that extends to substantially all employees. The Guidelines also require the Executive Committee to review and approve separately the compensation of the President and Vice President of Finance and Operations, unless such individuals receive a modification of compensation that extends to substantially all employees. The Treasurer of the organization does not receive any compensation, and is therefore not subject to any review. In 2011, a market survey was done for much of the organization to the extent that reliable and current data was available through NGO salary surveys. This resulted in market-related adjustments to the salaries of the President, Executive Vice President, Senior Vice Presidents, Vice President and CFO and General Counsel.
Form 990 Review Process
990, Page 6, Section B, Line 11b, Review and approval of Form 990
The VP of Finance and Administration, CFO initially reviews the organization's draft Form 990. The Office of General Counsel, including the General Counsel in her capacity as attorney and as Secretary of the organization, reviews the draft 990 with respect to any questions involving legal matters. The draft Form 990 is distributed to each of the organization's officers and directors in advance of the filing. Each officer and director is asked to review the draft Form 990, and raise any questions or comments. The VP of Finance and Administration, CFO oversees any revisions before the final Form 990 is filed.
Foreign Payroll Taxes and Fringe Benefits
990, Page 10, Part IX, Line 9, Foreign payroll taxes and benefits
Given the fact that in certain countries in which Rainforest Alliance operates pension plan contributions are mandatory, we combine Pension Contributions, Payroll Taxes and Other Employee Benefits in line 9 - Other Employee Benefits.
Other Program Services Description and Highlights -Communication/education
990, Page 2, Part III, Line 4d (1 of 2)
Communications/Education The Rainforest Alliance's Communications/Education Program works to promote the work of the Rainforest Alliance worldwide, and to develop and expand our distinctive and innovative learning materials and implement our environmental education curricula at elementary schools with large populations of Latino students in specific US cities. Highlights in 2011 include: - By year's end a total of 99 schools had participated in our school partnership program, resulting in 3,000 teachers trained and reaching 30,000 students. - We launched "Rainforest Survival Challenge," our first mobile application for kids, and the Rainforest Alliance Learning Site receives more than one million views and downloads each year-including 100,000 visits to the kid-friendly interactive TreeHouse. - We created curricula, activities and training tools to teach students about the role of forests and carbon projects in climate change. During 2011, we led workshops for over 400 Guatemalan students, teachers, and community members.
Other Program Services Description and Highlights - Sustainable Tourism
990, Page 2, Part III, Line 4d (2 of 2)
Sustainable Tourism The Rainforest Alliance's Sustainable Tourism Program is working to help tourism entrepreneurs conserve their environments and contribute to local livelihoods, while improving their own bottom line. The Rainforest Alliance is leading a global effort to help define, standardize and scale up sustainable tourism. Partnering with industry associations, nonprofits, and government agencies, we promote higher environmental and social standards for the tourism industry and government tourism policy. We have been working with small and medium-sized businesses, as well as indigenous and community groups in Latin America, to educate them on the opportunities that exist to incorporate on-site conservation measures into their operations, thereby minimizing their impact on local wildlife and landscapes. Highlights in 2011 include: - By the end of 2011, our sustainable tourism program staff had worked with nearly 590 tourism companies in seven countries throughout Latin America, and we've trained 7,000 tourism entrepreneurs on how to manage their businesses sustainably. In the Peruvian and Ecuadorian Amazon alone, we've helped 72 tourism operations conserve 2.7 million acres of land through the implementation of best management practices. - During 2011, the Rainforest Alliance provided support for the launch of the Global Sustainable Tourism Council's accreditation standard, which will ensure that tourism certification programs meet minimum sustainability criteria. - As part of our efforts to educate travelers about responsible tourism and support sustainable businesses, our online presence now includes a tri-lingual eco-travel website for consumers, SustainableTrip.org, and a new interactive virtual hotel room, SmartLodge, which teaches tourists and hotel owners about sustainability. - We launched Tour Operators Promoting Sustainability (TOPS), a global network of tour operators dedicated to supporting responsible tourism. Inbound operators must apply for Rainforest Alliance verification, while outbound operators must commit to having at least 30 percent of their suppliers be sustainably managed
New Program Service
990, Page 2, Part III, Line 2
Climate Initiative - The Rainforest Alliance provides a range of verification services to confirm that carbon projects are conservation-oriented and meet established international standards for carbon sequestration. This enables company- and community-run projects to benefit from payments for carbon credits. We also train local organizations to design and develop effective forestry and agroforestry-based carbon sequestration projects. In addition, we work to encourage governments to adopt climate policies that address the causes of deforestation and reward the reduction of greenhouse gas emissions through forest conservation and reforestation. Highlights in 2011 included: - The Rainforest Alliance has emerged as a premier auditor of forest carbon credit-generating projects and an expert in carbon accounting and methodology. Over the past year, we've doubled the number of carbon project audits we've completed, for a total of 32 audits in 16 countries. These projects manage and conserve more than 2.1 million acres, and it's estimated that they'll sequester more than 4 million tons of carbon dioxide.
Update to bylaws
Part VI, Section A, number 4 - changes to governing documents
The organization's certificate of incorporation was amended by resolution of the Board. A copy of the amendment is attached. The organization's bylaws were amended and restated by resolution of the Board. A copy of the amended and restated bylaws is attached.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.