Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 07-01-2010 and ending 06-30-2011
BCheck if applicable:
CName of organization
UNITED WAY OF TAMPA BAY INC
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
5201 W KENNEDY BLVD NO 600
 
Room/suite
City or town, state or country, and ZIP + 4
TAMPA, FL33609
D Employer identification number

59-3725701
E Telephone number

G Gross receipts $ 28,608,728
F Name and address of principal officer:
BRIAN DEMING
5201 W KENNEDY BLVD NO 600
TAMPA,FL33609
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.UWTB.COM
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 2001
M State of legal domicile: FL
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: IMPROVE LIVES AND CREATE LASTING COMMUNITY CHANGE BY MOBILIZING THE CARING PEOPLE OF TAMPA BAY
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 29
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 29
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 60
6 Total number of volunteers (estimate if necessary) .... 6 3,659
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 0
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b 0
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 20,779,712 21,035,473
9 Program service revenue (Part VIII, line 2g) ......... 511,985 475,003
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 273,050 662,897
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 70,366 -13,107
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 21,635,113 22,160,266
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 15,848,397 15,419,465
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 3,479,680 3,629,285
16a Professional fundraising fees (Part IX, column (A), line 11e).... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet2,202,728    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 1,964,890 2,119,693
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 21,292,967 21,168,443
19 Revenue less expenses. Subtract line 18 from line 12...... 342,146 991,823
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 21,623,475 23,971,161
21 Total liabilities (Part X, line 26)............ 8,273,050 8,864,380
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 13,350,425 15,106,781
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: TO IMPROVE LIVES AND CREATE LASTING COMMUNITY CHANGE THROUGH ITS COMMUNITY IMPACT AGENDA. OUR LOCAL AGENDA IS PRESENTED IN SCHEDULE O AND IS ALIGNED WITH THE UNITED WAY SYSTEM PRIORITIES, PROVIDING CLEAR DIRECTIVES FOR ALL OF OUR UNITED WAY ACTIVITIES.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 5,839,589 including grants of $ 4,796,066 ) (Revenue $ 0 )
CHILDREN AND YOUTH ACHIEVE THEIR POTENTIAL: UNITED WAY INVESTED IN 36 PARTNER AGENCY-BASED PROGRAMS DURING FY'11 THAT SERVED MORE THAN 75,000 CHILDREN AND YOUTH (AGES 0-17) THROUGHOUT PINELLAS AND HILLSBOROUGH COUNTIES. MORE THAN 25,000 CHILDREN RECEIVED SKILLS TRAINING TO ENTER SCHOOL READY TO READ. 49,800 CHILDREN DEVELOPED STRONG LIFE SKILLS THROUGH UNITED WAY SUPPORTED QUALITY OUT-OF-SCHOOL-TIME PROGRAMS. MORE THAN 16,000 CHILDREN RECEIVED TUTORING, MENTORING AND OTHER AFTER SCHOOL ACTIVITIES TO HELP THEM ACHIEVE ACADEMIC SUCCESS. UNITED WAY'S SUMMER CARE PROGRAM SERVED 467 CHILDREN IN AN 11-WEEK PROFESSIONALLY SUPERVISED SUMMERTIME PROGRAMMING, WHILE 290 PARENTS OR ADULT CAREGIVERS RECEIVED FINANCIAL LITERACY EDUCATION TO IMPROVE THEIR FINANCIAL STABILITY IN THE FUTURE. UNITED WAY'S CHILDREN'S BOOK DRIVE GENERATED 68,700 BOOKS FOR DISTRIBUTION TO ECONOMICALLY DISADVANTAGED CHILDREN AND SCHOOLS. UNITED WAY IS THE LEAD AGENCY WITH THE IMAGINATION LIBRARY PARTNERSHIP OF HILLSBOROUGH COUNTY (A COLLABORATION WITH 8 OTHER PARTNERS), ASSISTING 10,000 CHILDREN WITH BOOKS DELIVERED DIRECTLY TO THEIR HOMES. UNITED WAY INVESTMENTS IN THESE PROGRAMS ARE FOCUSED ON PREPARING CHILDREN FOR SCHOOL, ENSURING ACADEMIC SUCCESS (I.E., EARLY LITERACY), AND DEVELOPING LIFE SKILLS THAT PREPARE CHILDREN FOR ON-TIME HIGH SCHOOL GRADUATION AND ENTRY INTO COLLEGE AND/OR THE WORKFORCE.
4b (Code:   ) (Expenses $ 5,185,603 including grants of $ 5,185,603 ) (Revenue $ 446,838 )
DONOR DESIGNATED CONTRIBUTIONS:CONTRIBUTIONS TO UNITED WAY THAT DONORS DIRECT TO SPECIFIC 501(C)3 AGENCIES.
4c (Code:   ) (Expenses $ 4,405,456 including grants of $ 4,014,136 ) (Revenue $ 15,945 )
SAFETY NET SERVICES: UNITED WAY INVESTED IN 51 PARTNER AGENCY PROGRAMSDURING FY'11 THAT SERVED MORE THAN 327,000 FAMILIES AND INDIVIDUALS WITH BASIC NEEDS (FOOD, SHELTER), HEALTH SUPPORTS FOR CRISIS/CHRONIC CONDITIONS, AND ASSISTANCE TO MAINTAIN INDEPENDENCE. MORE THAN 168,000 CALLERS RECEIVED REFERRALS AND INFORMATION FOR HELP FROM 2-1-1 PROGRAMS SUPPORTED BY UNITED WAY. 389,000 PEOPLE RECEIVED FOOD ASSISTANCE EQUAL TO 3.2 MILLION POUNDS OF FOOD, AND 41,000 PEOPLE RECEIVED SHELTER ASSISTANCE - ALL WITH UNITED WAY SUPPORT. UNITED WAY SERVED AS LEAD AGENCY FOR THE FEDERAL EMERGENCY FOOD AND SHELTER PROGRAM (ESFP), OVERSEEING THE ALLOCATION, MONITORING AND REPORTING OF $1.56 MILLION IN RENT, MORTGAGE AND UTILITY ASSISTANCE THROUGH LOCAL SERVICE PROVIDERS.
(Code:   ) (Expenses $ 2,597,623 including grants of $ 1,423,661 ) (Revenue $ 12,220 )
FAMILIES AND INDIVIDUALS ACHIEVE FINANCIAL STABILITY: IN 2011 UNITED WAY INVESTED $1.28 MILLION IN COMMUNITY-BASED PROGRAMS TO ASSIST FAMILIES IN OBTAINING FINANCIAL STABILITY THROUGH EDUCATION AND TRAINING INITIATIVES. IN DECEMBER OF 2010, UNITED WAY OF TAMPA BAY ESTABLISHED THE PARTNERS FOR PROSPERITY INITIATIVES TO ENSURE THAT QUALITY FINANCIAL SERVICES ARE ACCESSIBLE TO ALL CITIZENS OF HILLSBOROUGH AND PINELLAS COUNTIES, INCLUDING DISABLED CITIZENS. DURING THE 2011 TAX SEASON, MORE THAN 12,700 FREE TAX RETURNS WERE PREPARED BY MORE THAN 300 TRAINED VOLUNTEERS, RESULTING IN MORE THAN $16.7 MILLION IN TAX REFUNDS. A FEDERAL INDIVIDUAL DEVELOPMENT ACCOUNT PROGRAM, MANAGED BY UNITED WAY, IS ASSISTING INDIVIDUALS TO SAVE FOR HOME OWNERSHIP, CONTINUING EDUCATION, OR STARTING A SMALL BUSINESS. UNITED WAY HAS ALSO SUPPORTED THE STATE-WIDE EFFORTS OF THE FLORIDA PROSPERITY PARTNERSHIP TO ENSURE FLORIDA FAMILIES HAVE ACCESS TO ASSET-BUILDING PROGRAMS AND ACHIEVE GREATER ECONOMIC INDEPENDENCE.NEIGHBORHOODS BUILD A VIBRANT PLACE TO LIVE: UNITED WAY WORKS WITH SPECIFIC LOW-INCOME NEIGHBORHOODS TO LEVERAGE THEIR STRENGTHS, IDENTIFY THEIR NEEDS AND IMPLEMENT SOLUTIONS THAT MAKE NEIGHBORHOODS MORE VIBRANT PLACES TO LIVE. UNITED WAY PROVIDES FACILITATION, COLLABORATION, LEADERSHIP AND FINANCIAL SUPPORT TO HELP INDIVIDUALS FIND NEW AND BETTER EMPLOYMENT, IMPROVE LITERACY AND EDUCATIONAL ATTAINMENT, FIND CRITICAL FINANCIAL RESOURCES TO MEET THEIR NEEDS, AND MORE. IN NORTH GREENWOOD (PINELLAS COUNTY), IN PARTNERSHIP WITH THE CLEARWATER POLICE DEPARTMENT, THE PINELLAS COUNTY SCHOOL DISTRICT AND ST. PETERSBURG COLLEGE, THE UNITED WAY OF TAMPA BAY PILOTED A CREDIT RECOVERY PROGRAM FOR 35 HIGH SCHOOL STUDENTS WHO WERE IN DANGER OF DROPPING OUT OF SCHOOL. BECAUSE OF OPERATION GRADUATE'S SUCCESS, THE NUMBER OF STUDENTS IN THE PROGRAM IS EXPECTED TO DOUBLE IN 2012. THE UNITED WAY OF TAMPA BAY PARTNERS WITH OTHER UNITED WAY SUPPORTED AGENCIES, INCLUDING BOYS AND GIRLS CLUBS OF THE SUNCOAST, COMMUNITY PRIDE CHILDCARE CENTER, BIG BROTHERS BIG SISTERS OF PINELLAS COUNTY, LIFE FORCE ACADEMY AND NEIGHBORLY CARE NETWORK, TO EXPAND OPPORTUNITIES FOR RESIDENTS OF NORTH GREENWOOD. IN SULPHUR SPRINGS (HILLSBOROUGH COUNTY), THE UNITED WAY RESOURCE CENTER PROVIDES NEIGHBORHOOD ACCESS TO THE HILLSBOROUGH COUNTY SCHOOLS, THE YMCA, THE CRISIS CENTER, BAY AREA LEGAL SERVICES, THE TAMPA BAY WORKFORCE ALLIANCE AND OTHER COMMUNITY PARTNERS WHO MAKE AVAILABLE VARIETY OF SERVICES. MORE THAN 5,200 INDIVIDUALS TOOK ADVANTAGE OF PARENTING CLASSES, JOB TRAINING, FINANCIAL COUNSELING, GED PREPARATION, EDUCATIONAL MENTORING AND LEGAL SERVICES.
4d Other program services. (Describe in Schedule O.)
(Expenses $ 2,597,623 including grants of $ 1,423,661 ) (Revenue $ 12,220 )
4e Total program service expensesMediumBullet$ 18,028,271
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part IIClick to see attachment.........................
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part IClick to see attachment.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IVClick to see attachment...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment
10
Yes
 
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.Click to see attachment
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.Click to see attachment
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII Click to see attachment
12a
Yes
 
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
 
No
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II..........
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III...................
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.. Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III..... Click to see attachment
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule MClick to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............ Click to see attachment
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I........................... Click to see attachment
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1.....................
34
 
No
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
 
No
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2...
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2...........
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VI
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
13
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
60
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
 
No
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
 
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
29
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
29
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
 
No
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
 
No
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
FL
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
SUSAN CASPER
5201 W KENNEDY BLVD STE 600
TAMPA,FL33609
(813) 274-0900
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) BRIAN DEMING
BOARD CHAIR
 2.00 X           0 0 0
(2) BOB DUTKOWSKY
GOVERNANCE CHAIR
 2.00 X           0 0 0
(3) MARK FERNANDEZ
SECRETARY
 2.00 X           0 0 0
(4) MARIO LONGHI
RESOURCE DEVELOP. CHAIR
 2.00 X           0 0 0
(5) GWEN MITCHELL
AUDIT & ETHICS CHAIR
 2.00 X           0 0 0
(6) STU ROGEL
PUBLIC POLICY CHAIR
 2.00 X           0 0 0
(7) GARY SASSO
VICE CHAIR
 2.00 X           0 0 0
(8) THOMAS SZUBKA
MRKT. ADVIS. COMMIT. CHAIR
 2.00 X           0 0 0
(9) DAVID WALKER
FINANCE COMMITTEE CHAIR
 2.00 X           0 0 0
(10) LARA WHITE
COMMUNITY & PARTNERSHIP DE
 2.00 X           0 0 0
(11) MARION ALBANESE
DIRECTOR
 2.00 X           0 0 0
(12) ERIC BAILEY
DIRECTOR
 2.00 X           0 0 0
(13) JAMES CAMP
DIRECTOR
 2.00 X           0 0 0
(14) CLINT CHILDRESS
DIRECTOR
 2.00 X           0 0 0
(15) RONALD L CIGANEK
DIRECTOR
 2.00 X           0 0 0
(16) DR KEN ATWATER
DIRECTOR
 2.00 X           0 0 0
(17) DR LIANA FOX
DIRECTOR
 2.00 X           0 0 0
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) ROBIN GOMEZ
DIRECTOR
 2.00 X           0 0 0
(19) KIMBERLY GUY
DIRECTOR
 2.00 X           0 0 0
(20) KEVIN HERZBERG
DIRECTOR
 2.00 X           0 0 0
(21) JOHN CARTER
DIRECTOR
 2.00 X           0 0 0
(22) ROBERT HOYLAND
DIRECTOR
 2.00 X           0 0 0
(23) BRIAN KENNAN
DIRECTOR
 2.00 X           0 0 0
(24) MICHAEL LEWIS
DIRECTOR
 2.00 X           0 0 0
(25) STEVE MASON
DIRECTOR
 2.00 X           0 0 0
(26) STEVE SCHULTZ
DIRECTOR
 2.00 X           0 0 0
(27) DAVID PIZZO
DIRECTOR
 2.00 X           0 0 0
(28) ANNEMARIE HARE
DIRECTOR
 2.00 X           0 0 0
(29) TANA WELCH
DIRECTOR
 2.00 X           0 0 0
(30) DIANA BAKER
PRESIDENT/CEO
 45.00     X       199,448 0 18,846
(31) SUSAN CASPER
CFO
 45.00     X       0 0 0
(32) PAMELA REEDER
FORMER CFO
 45.00     X       115,453 0 10,500
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 314,901 0 29,346
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet2
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
MARY GAMBLE - CPS INC
110 WOODCREEK DRIVE S
SAFETY HARBOR,FL34695 		CONSULTANT 112,850
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet1
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a 2,367,564
b Membership dues....1b  
c Fundraising events....1c 131,344
d Related organizations...1d  
e Government grants (contributions)1e  
f All other contributions, gifts, grants, and
similar amounts not included above1f 		18,536,565
g Noncash contributions included in lines 1a-1f:$ 297,193
h Total. Add lines 1a-1f.......MediumBullet 21,035,473
Program Service Revenue Business Code
2a SERVICE FEES 561,000 475,003 475,003    
b
c
d
e
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 475,003
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 190,346     190,346
4 Income from investment of tax-exempt bond proceeds..MediumBullet        
5 Royalties............MediumBullet        
(i) Real (ii) Personal
6a Gross Rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss).......MediumBullet        
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 6,811,575  
b Less: cost or other basis and sales expenses 6,337,553 1,471
c Gain or (loss) 474,022 -1,471
d Net gain or (loss)..........MediumBullet 472,551     472,551
8a Gross income from fundraising events (not including
$ 131,344
of contributions reported on line 1c). See Part IV, line 18 ...
a 74,624
b Less: direct expenses ...b 109,438
c Net income or (loss) from fundraising events..MediumBullet -34,814   -34,814
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet        
10a Gross sales of inventory, less
returns and allowances .
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet        
Miscellaneous Revenue Business Code
11a MISCELLANEOUS INCOME 624,100 21,707     21,707
b            
c            
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet 21,707
12 Total revenue. See Instructions....MediumBullet 22,160,266 475,003 0 649,790
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 15,419,465 15,419,465
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22    
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16    
4 Benefits paid to or for members    
5 Compensation of current officers, directors, trustees, and key employees .... 311,494 122,550 116,245 72,699
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....        
7 Other salaries and wages 2,515,039 1,045,593 359,521 1,109,925
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 121,001 50,332 20,046 50,623
9 Other employee benefits ....... 361,656 152,060 57,673 151,923
10 Payroll taxes ........... 320,095 134,523 53,588 131,984
11 Fees for services (non-employees):        
a Management ......        
b Legal ......... 238 100 40 98
c Accounting ........... 44,753 18,808 7,492 18,453
d Lobbying ...........        
e Professional fundraising. See Part IV, line 17..    
f Investment management fees ......        
g Other .......... 229,124 125,033 73,328 30,763
12 Advertising and promotion .... 66,701 46,839   19,862
13 Office expenses ....... 248,757 93,430 55,071 100,256
14 Information technology ...... 94,334 38,085 15,172 41,077
15 Royalties ..        
16 Occupancy ........... 449,215 193,544 73,832 181,839
17 Travel ............ 47,347 15,557 5,326 26,464
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ......        
19 Conferences, conventions, and meetings .... 54,963 25,997 15,908 13,058
20 Interest ........... 6,132   6,132  
21 Payments to affiliates ....... 235,173 98,834 39,370 96,969
22 Depreciation, depletion, and amortization ..... 236,319 132,153 30,081 74,085
23 Insurance .............. 4,737 933 3,804  
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a IMAGINATION LIBRARY BOO 220,833 220,833    
b COMMUNITY EVENTS 110,225 75,327   34,898
c AWARDS 28,087 3,132 1,243 23,712
d DIRECT MAIL FEES 15,698     15,698
e SPONSORSHIPS 15,570 14,140 1,430  
f All other expenses 11,487 1,003 2,142 8,342
25 Total functional expenses. Add lines 1 through 24f 21,168,443 18,028,271 937,444 2,202,728
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing .......... 2,521,161 1 4,240,186
2 Savings and temporary cash investments .......   2  
3 Pledges and grants receivable, net ......... 6,757,905 3 6,658,157
4 Accounts receivable, net ......... 296,521 4 288,932
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use ..............   8  
9 Prepaid expenses and deferred charges ............ 56,857 9 78,229
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 1,598,985
b Less: accumulated depreciation. ..... 10b 737,419 1,001,825 10c 861,566
11 Investments—publicly traded securities .......... 9,946,442 11 10,680,680
12 Investments—other securities. See Part IV, line 11 ...... 0 12  
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets .........   14  
15 Other assets. See Part IV, line 11 ........... 1,042,764 15 1,163,411
16 Total assets. Add lines 1 through 15 (must equal line 34)... 21,623,475 16 23,971,161
Liabilities 17 Accounts payable and accrued expenses . 875,660 17 931,956
18 Grants payable .......... 6,376,544 18 7,098,533
19 Deferred revenue .......... 415,595 19 213,763
20 Tax-exempt bond liabilities ..........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 605,251 25 620,128
26 Total liabilities. Add lines 17 through 25..... 8,273,050 26 8,864,380
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 10,225,573 27 11,942,737
28 Temporarily restricted net assets ..... 1,589,108 28 1,628,300
29 Permanently restricted net assets ..... 1,535,744 29 1,535,744
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 13,350,425 33 15,106,781
34 Total liabilities and net assets/fund balances ..... 21,623,475 34 23,971,161
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
22,160,266
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
21,168,443
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
991,823
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
13,350,425
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
764,533
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
15,106,781
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
 
No
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
 
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
 
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 21,868,254 22,346,657 21,313,775 20,779,712 21,035,473 107,343,871
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3.. 21,868,254 22,346,657 21,313,775 20,779,712 21,035,473 107,343,871
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..           8,091,094
6 Public Support. Subtract line 5 from line 4.           99,252,777
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4.. 21,868,254 22,346,657 21,313,775 20,779,712 21,035,473 107,343,871
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 560,773 501,993 327,178 306,394 273,651 1,969,989
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets.. 18,407 10,955 5,204 71,656 21,707 127,929
11 Total support (Add lines 7 through 10).           109,441,789
12
12
2,597,712
13
Section C. Computation of Public Support Percentage
14
14
90.690 %
15
15
91.740 %
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
UNITED WAY OF TAMPA BAY INC
  		Employer identification number

59-3725701
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
UNITED WAY OF TAMPA BAY INC
  		Employer identification number

59-3725701
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
UNITED WAY OF TAMPA BAY INC
  		Employer identification number

59-3725701
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.
SchCMd Bullet Attach to Form 990 or Form 990-EZ. SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
If the organization answered “Yes,” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes,” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes,” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35a (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization's direct and indirect political campaign activities on behalf of or in opposition to candidates for public office in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c) except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt funtion activities ....................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Privacy Act and Paperwork Reduction Act Notice, see the instructions for Form 990.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2010

Schedule C (Form 990 or 990-EZ) 2010
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check
B Check
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
Organization's
Totals 		(b) Affiliated Group
Totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ...... 1,309  
b Total lobbying expenditures to influence a legislative body (direct lobbying) .......    
c Total lobbying expenditures (add lines 1a and 1b) ................... 1,309  
d Other exempt purpose expenditures ........................ 21,167,134  
e Total exempt purpose expenditures (add lines 1c and 1d) ............... 21,168,443  
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		 1,000,000  
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) ................. 250,000  
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................ 0  
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................ 0  
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2007 (b) 2008 (c) 2009 (d) 2010 (e) Total
             
2a Lobbying non-taxable amount   1,000,000 1,000,000 1,000,000 3,000,000
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		        4,500,000
             
c Total lobbying expenditures   1,492 1,225 1,309 4,026
             
d Grassroots non-taxable amount   250,000 250,000 250,000 750,000
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		         1,125,000
             
f Grassroots lobbying expenditures   1,492 1,225 1,309 4,026
Schedule C (Form 990 or 990-EZ) 2010


Schedule C (Form 990 or 990-EZ) 2010
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
(a)
Yes
No
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
 
 
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
 
 
c
Media advertisements? ....................................
 
 
 
d
Mailings to members, legislators, or the public? .........................
 
 
 
e
Publications, or published or broadcast statements? .......................
 
 
 
f
Grants to other organizations for lobbying purposes? .......................
 
 
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
 
 
 
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
 
 
 
i
Other activities? If "Yes," describe in Part IV ..........................
 
 
 
j
Total. lines 1c through 1i ...................................
 
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
 
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carryover lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) if BOTH Part III-A, lines 1 and 2 are answered “No” OR if Part III-A, line 3 is answered “Yes”.
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) non-deductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ...........................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; and Part ll-B, line 1i.
Also, complete this part for any additional information.
Identifier Return Reference Explanation
Schedule C (Form 990 or 990EZ) 2010

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance .... 5,571,025 4,259,282 5,967,235
b Contributions ........ 426,129 1,294,767 621,861
c Investment earnings or losses ... 901,023 392,607 -1,736,344
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		388,339 375,631 593,470
f Administrative expenses ....      
g End of year balance ...... 6,509,838 5,571,025 4,259,282
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet51.400 %
b
Permanent endowment: SchDMd Bullet23.590 %
c
Term endowment: SchDMd Bullet25.010 %
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
 
No
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................      
b Buildings ................        
c Leasehold improvements ............   520,530 205,432 315,098
d Equipment ................   508,149 286,308 221,841
e Other .................   570,306 245,679 324,627
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 861,566
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
Other








Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet  
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes  
ANNUITIES PAYABLE 72,703
CAPITAL LEASE OBLIGATIONS 85,551
PENSION OBLIGATION 461,874






Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 620,128
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1 22,160,266
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2 21,168,443
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3 991,823
4 Net unrealized gains (losses) on investments .......................... 4 711,311
5 Donated services and use of facilities ............................. 5 -22,269
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8 75,491
9 Total adjustments (net). Add lines 4 - 8 ............................. 9 764,533
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10 1,756,356
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 17,764,412
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 711,311
b Donated services and use of facilities ......... 2b  
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d 76,967
e Add lines 2a through 2d ..................... 2e 788,278
3 Subtract line 2e from line 1..................... 3 16,976,134
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIV): ........... 4b 5,184,132
c Add lines 4a and 4b....................... 4c 5,184,132
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5 22,160,266
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1 16,005,109
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 22,269
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d  
e Add lines 2a through 2d...................... 2e 22,269
3 Subtract line 2e from line 1..................... 3 15,982,840
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIV): ............ 4b 5,185,603
c Add lines 4a and 4b....................... 4c 5,185,603
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5 21,168,443
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
DESCRIPTION OF INTENDED USE OF ENDOWMENT FUNDS: PART V, LINE 4: THE ENDOWMENT FUNDS WERE ESTABLISHED TO PROVIDE FUTURE SUPPORT FOR THE ORGANIZATION'S MISSION.
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND FROM STATE INCOME TAXES UNDER THE PROVISIONS OF THE FLORIDA STATUTES. THE INTERNAL REVENUE CODE PROVIDES FOR TAXATION OF UNRELATED BUSINESS INCOME UNDER CERTAIN CIRCUMSTANCES. THE ORGANIZATION REPORTS NO UNRELATED BUSINESS TAXABLE INCOME; HOWEVER, SUCH STATUS IS SUBJECT TO FINAL DETERMINATION UPON EXAMINATION OF THE RELATED INCOME TAX RETURNS BY THE APPROPRIATE TAXING AUTHORITIES. THE ORGANIZATION HAS ADOPTED THE PROVISIONS OF ASC 740 RELATING TO "ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES" AND DOES NOT BELIEVE IT HAS ANY MATERIAL INCOME TAX EXPOSURE RELATING TO UNCERTAIN TAX POSITIONS. THE ORGANIZATION'S INCOME TAX FILINGS FOR PERIODS AFTER THE FISCAL YEAR ENDED JUNE 30, 2007 REMAIN SUBJECT TO EXAMINATION.
PART XI, LINE 8 - OTHER ADJUSTMENTS:   CHANGE IN VALUE OF SPLIT-INTEREST AGREEMENTS 66,742. EFFECT OF ADOPTION OF RECOGNITION PROVISION OF FAS NO. 158 8,749.
PART XII, LINE 2D - OTHER ADJUSTMENTS:   CHANGE IN VALUE OF SPLIT-INTEREST AGREEMENTS 76,967.
PART XII, LINE 4B - OTHER ADJUSTMENTS:   LOSS ON DISPOSITION OF PROPERTY -1,471. DONOR DESIGNATED CONTRIBUTIONS 5,185,603.
PART XIII, LINE 4B - OTHER ADJUSTMENTS:   DONOR DESIGNATED CONTRIBUTIONS 5,185,603.
Schedule D (Form 990) 2010

Additional Data


Software ID:  
Software Version:  




SCHEDULE G
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19,
or if the organization entered more than $15,000 on Form 990-EZ, line 6a.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization. Form 990-EZ filers are not required to complete this table.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
Total .................right arrow      
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 on Form 990-EZ, line 6a. List events with gross receipts greater than $5,000.
(a) Event #1

ART OF GIVING
(event type) 		(b) Event #2

NIGHT WITH LIGHTNING
(event type) 		(c) Other Events

2
(total number) 		(d) Total Events
(Add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 179,841 9,507 16,620 205,968
2 Less: Charitable
contributions . . . 		125,344   6,000 131,344
3 Gross income (line 1
minus line 2) . . . 		54,497 9,507 10,620 74,624
VerticalDirectExpenses 4 Cash prizes . . .        
5 Non-cash prizes . .        
6 Rent/facility costs . . 15,009     15,009
7 Food and beverages . . 20,998 534 1,586 23,118
8 Entertainment . . . 45,208     45,208
9 Other direct expenses . 9,671 6,344 10,088 26,103
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 109,438
11 Net income summary. Combine lines 3 and 10 in column (d)............ right arrow -34,814
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (Add col. (a) through col. (c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," Explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," Explain:
 
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ...........................
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 3
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Provide the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Complete this part to provide additional information for responses to quuestion on Schedule G (see instructions.)
Identifier ReturnReference Explanation
Schedule G (Form 990 or 990-EZ) 2010
Additional Data


Software ID:  
Software Version:  
Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number
59-3725701
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21 for any recipient that received more than $5,000. Check this box if no one recipient received more than $5,000. Use
Part IV and Schedule I-1 (Form 990) if additional space is needed ......................... lBullet
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) 2-1-1 TAMPA BAY CARES INC50 S BELCHER RD SUITE 116
CLEARWATER,FL33765 		59-3355555 501(C)3 86,326 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(2) A BRIGHTER COMMUNITY INC1613 MARION STREET
TAMPA,FL33602 		59-0624463 501(C)3 155,497 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(3) ALL CHILDREN'S HOSPITAL500 6TH STREET SOUTH
ST PETERSBURG,FL33701 		59-2481738 501(C)3 11,358 0 N/A N/A DONOR DESIGNATIONS
(4) ALPHA HOUSE OF TAMPA INC201 S TAMPANIA AVE
TAMPA,FL33609 		59-2655523 501(C)3 138,951 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(5) AMERICAN CANCER SOCIETY (HILLSBOROUGH & PINELLAS COUNTIES)3709 WEST JETTON AVENUE
TAMPA,FL33629 		59-0657320 501(C)3 181,463 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(6) AMERICAN HEART ASSOCIATION11207 BLUE HERON BLVD NORTH
ST PETERSBURG,FL33716 		13-5613797 501(C)3 14,623 0 N/A N/A DONOR DESIGNATIONS
(7) AMERICAN RED CROSS TAMPA BAY3310 W MAIN STREET
TAMPA,FL33607 		53-0196605 501(C)3 630,052 0 N/A N/A SAFETY NET SERVICES, FINANCIAL STABILITY, DONOR DESIGNATIONS
(8) AMIKIDS TAMPA1730 MARITIME BLVD
TAMPA,FL33605 		59-2878383 501(C)3 19,751 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(9) BAY AREA LEGAL SERVICES829 W DR MARTIN L KING JR BLVD 2ND
FLOOR
TAMPA,FL33603 		59-1171886 501(C)3 247,551 0 N/A N/A SAFETY NET SERVICES, NEIGHBORHOOD PROGRAMS, DONOR DESIGNATIONS
(10) BIG BROTHERS BIG SISTERS OF PINELLAS COUNTY INC918 WEST BAY DRIVE
LARGO,FL33770 		59-1197491 501(C)3 144,528 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(11) BIG BROTHERS BIG SISTERS OF TAMPA BAY INC711 S DALE MABRY HWY SUITE 300
TAMPA,FL33609 		59-2173085 501(C)3 180,843 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(12) BOY SCOUTS OF AMERICA GULF RIDGE COUNCIL13228 N CENTRAL AVENUE
TAMPA,FL33612 		59-0624406 501(C)3 129,657 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(13) BOY SCOUTS OF AMERICA WEST CENTRAL FL11046 JOHNSON BLVD
SEMINOLE,FL33772 		59-0637815 501(C)3 88,077 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(14) BOYS & GIRLS CLUBS OF TAMPA BAY1307 N MACDILL AVENUE
TAMPA,FL33607 		59-0624368 501(C)3 855,686 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(15) BOYS & GIRLS CLUBS OF THE SUNCOAST2300 TALL PINES DRIVE SUITE 150
LARGO,FL33771 		59-1566799 501(C)3 421,530 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(16) BROOKWOOD FLORIDA-CENTRAL INC901 7TH AVENUE SOUTH
ST PETERSBURG,FL33705 		59-0624387 501(C)3 139,813 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(17) CALVARY BAPTIST CHURCH110 N MCMULLEN BOOTH RD
CLEARWATER,FL33759 		59-0662266 501(C)3 5,200 0 N/A N/A DONOR DESIGNATIONS
(18) CATHOLIC CHARITIES DIOCESE OF ST PETERSBURG INC1213 16TH STREET NORTH
ST PETERSBURG,FL33705 		59-0875805 501(C)3 202,394 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(19) CHILD ABUSE COUNCIL INC3108 W AZEELE STREET
TAMPA,FL33609 		59-1807551 501(C)3 301,086 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(20) CHILDREN'S BOARD HILLSBOROUGH COUNTY1002 EAST PALM AVE
TAMPA,FL33605 		59-3626765 N/A 30,500 0 N/A N/A CHILDREN AND YOUTH, SAFETY NET SERVICES
(21) CHILDREN'S BOARD'S ADMIN SERVICES ORGANIZATION HILLSBOROUGH COUNTY1002 EAST PALM AVE
TAMPA,FL33605 		59-3626765 N/A 30,000 0 N/A N/A SAFETY NET SERVICES
(22) CHILDREN'S HOME SOCIETY OF FLGULF COAST DIVISION 8302 LAUREL
FAIR CIRCLE STE 110
TAMPA,FL33610 		59-0192430 501(C)3 80,639 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(23) COMMUNITY ACTION STOPS ABUSE CASA1011 1ST AVE NORTH
ST PETERSBURG,FL33701 		59-2114359 501(C)3 138,771 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(24) COMMUNITY PRIDE CHILD CARE INC1235 HOLT AVENUE
CLEARWATER,FL33755 		59-0908144 501(C)3 98,819 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(25) COORDINATED CHILD CARE OF PINELLAS INC10601 BELCHER ROAD SOUTH
LARGO,FL33777 		59-1295214 501(C)3 92,646 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(26) CORPORATION TO DEVELOP COMMUNITIES OF TAMPA INC1907 E HILLSBOROUGH AVE STE 100
TAMPA,FL33610 		59-3150608 501(C)3 47,270 0 N/A N/A FINANCIAL STABILITY, DONOR DESIGNATIONS
(27) CREDABILITY INC5421 BEAUMONT CENTER BLVD SUITE 600
600
TAMPA,FL33634 		58-0942924 501(C)3 21,104 0 N/A N/A FINANCIAL STABILITY, DONOR DESIGNATIONS
(28) CRISIS CENTER OF TAMPA BAY INCONE CRISIS CENTER PLAZA
TAMPA,FL33613 		59-1785265 501(C)3 375,637 0 N/A N/A SAFETY NET SERVICES, NEIGHBORHOOD PROGRAMS, DONOR DESIGNATIONS
(29) DIRECTIONS FOR MENTAL HEALTH INC1437 S BELCHER RD
CLEARWATER,FL33764 		59-2092715 501(C)3 46,520 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(30) DRUG ABUSE COMPREHENSIVE COORDINATING OFFICE INC (DACCO)4422 E COLUMBUS DR
TAMPA,FL33605 		59-1514993 501(C)3 280,121 0 N/A N/A SAFETY NET SERVICES, FINANCIAL STABILITY, DONOR DESIGNATIONS
(31) EARLY CHILDHOOD SCHOOL READINESS PROGRAMS5701 EAST HILLSBOROUGH AVENUE SUITE
2301
TAMPA,FL33610 		59-6000660 N/A 110,092 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(32) EASTER SEALS FLORIDA INC2401 E HENRY AVENUE
TAMPA,FL33610 		59-0637848 501(C)3 49,769 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(33) EPILEPSY SERVICES OF W CENTRAL FL4618 N ARMENIA AVE SUITE 100
TAMPA,FL33603 		59-3151484 501(C)3 45,466 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(34) FEEDING AMERICA TAMPA BAY4702 TRANSPORT DRIVE
TAMPA,FL33605 		59-2116576 501(C)3 10,083 0 N/A N/A SAFETY NET SERVICES
(35) FRAMEWORKS OF TAMPA BAY5509 W GRAY ST 100
TAMPA,FL33609 		20-8776228 501(C)3 12,634 0 N/A N/A DONOR DESIGNATIONS
(36) FRIENDS OF HAPPY WORKERS INC920 19TH ST SOUTH
ST PETERSBURG,FL33712 		59-0751908 501(C)3 188,721 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(37) GIRL SCOUTS OF WEST CENTRAL FLORIDA INC5002 W LEMON STREET
TAMPA,FL33609 		59-0624454 501(C)3 196,559 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(38) GIRLS INC OF PINELLAS7700 61ST STREET NORTH
PINELLAS PARK,FL33781 		59-0970201 501(C)3 202,658 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(39) HOPE ORGANIZATION INC28724 COTTAGEWOOD DRIVE
WESLEY CHAPEL,FL33545 		38-3791963 501(C)3 11,287 0 N/A N/A DONOR DESIGNATIONS
(40) HABITAT FOR HUMANITY OF PINELLAS COUNTY3071 118TH AVENUE NORTH
ST PETERSBURG,FL33716 		59-2509116 501(C)3 9,009 0 N/A N/A DONOR DESIGNATIONS
(41) HEALTH AND HUMAN SERVICES COORDINATING COUNCIL FOR PINELLAS COUNTY501 1ST AVENUE N STE 500
ST PETERSBURG,FL33701 		59-6001369 N/A 10,000 0 N/A N/A SAFETY NET SERVICES
(42) HELPING HAND DAY NURSERY INC7402 N 56TH ST SUITE 880
TAMPA,FL33617 		59-0724461 501(C)3 218,263 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(43) HIGH COUNTRY UNITED WAYPO BOX 247
BOONE,NC28607 		56-1218079 501(C)3 17,400 0 N/A N/A DONOR DESIGNATIONS
(44) HISPANIC SERVICES COUNCIL1502 W BUSCH BLVD STE J
TAMPA,FL33612 		59-3198934 501(C)3 59,688 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(45) HUMANE SOCIETY OF TAMPA BAY3607 N ARMENIA AVE
TAMPA,FL33607 		59-0799907 501(C)3 5,214 0 N/A N/A DONOR DESIGNATIONS
(46) JAMES B SANDERLIN FAMILY SERVICE CENTER INC2335 22ND AVENUE SOUTH
ST PETERSBURG,FL33712 		59-3024059 501(C)3 25,000 0 N/A N/A FINANCIAL STABILITY
(47) LIGHTHOUSE OF PINELLAS INC6925 112TH CIRCLE STE 103
LARGO,FL33773 		59-2857561 501(C)3 10,650 0 N/A N/A DONOR DESIGNATIONS
(48) LUTHERAN SERVICES FLORIDA INC3625 W WATERS AVENUE
TAMPA,FL33614 		59-2198911 501(C)3 46,237 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(49) MACDONALD TRAINING CENTER INC5420 W CYPRESS STREET
TAMPA,FL33607 		59-0777827 501(C)3 183,056 0 N/A N/A FINANCIAL STABILITY, DONOR DESIGNATIONS
(50) METROPOLITAN MINISTRIES2002 NORTH FLORIDA AVENUE
TAMPA,FL33602 		59-1477007 501(C)3 12,569 0 N/A N/A DONOR DESIGNATIONS
(51) MOFFITT CANCER CENTER FOUNDATION12902 MAGNOLIA DRIVE
TAMPA,FL33612 		59-3238636 501(C)3 6,411 0 N/A N/A DONOR DESIGNATIONS
(52) MVP FLIGHT INC1046 TIMOTHY LANE
LAFAYETTE,CA94549 		68-0469601 501(C)3 25,000 0 N/A N/A DONOR DESIGNATIONS
(53) NEIGHBORLY CARE NETWORK INC12425 28TH ST NORTH SUITE 200
ST PETERSBURG,FL33716 		59-1218100 501(C)3 295,186 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(54) NONPROFIT LEADERSHIP CENTER TAMPA BAY1111 N WEST SHORE BLVD SUITE 215
TAMPA,FL33607 		59-3671047 501(C)3 45,101 0 N/A N/A FINANCIAL STABILITY
(55) OPERATION PAR INC6655 66TH ST NORTH
PINELLAS PARK,FL33781 		59-1349234 501(C)3 87,055 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(56) PACE CENTER FOR GIRLS1933 E HILLSBOROUGH AVENUE STE 300
TAMPA,FL33610 		59-1349234 501(C)3 27,156 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(57) PARC (PINELLAS ASSOCIATION FOR RETARDED CHILDREN)3190 TYRONE BLVD NORTH
ST PETERSBURG,FL33710 		59-0791038 501(C)3 223,551 0 N/A N/A CHILDREN AND YOUTH, FINANCIAL STABILITY, DONOR DESIGNATIONS
(58) PINELLAS COUNTY URBAN LEAGUE INC333 31ST STREET NORTH
ST PETERSBURG,FL33713 		59-1665523 501(C)3 93,103 0 N/A N/A FINANCIAL STABILITY, DONOR DESIGNATIONS
(59) PINELLAS OPPORTUNITY COUNCIL3443 1ST AVE N
ST PETERSBURG,FL33713 		59-1227051 501(C)3 40,000 0 N/A N/A SAFETY NET SERVICES
(60) PRESCHOOL EXPERIENCE INC1665 25TH AVENUE NORTH
ST PETERSBURG,FL33713 		59-0641386 501(C)3 105,637 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(61) REDLANDS CHRISTIAN MIGRANT ASSOCIATION402 W MAIN STREET
IMMOKALEE,FL34142 		59-1221966 501(C)3 151,690 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(62) RELIGIOUS COMMUNITY SERVICES INC503 SOUTH MARTIN LUTHER KING JR
AVENUE
CLEARWATER,FL33756 		59-1309186 501(C)3 183,278 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(63) SALVATION ARMY TAMPA AREA COMMAND1603 NORTH FLORIDA AVENUE
TAMPA,FL33602 		59-0631403 501(C)3 216,106 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(64) SELF RELIANCE INC8901 N ARMENIA AVENUE
TAMPA,FL33604 		59-1855782 501(C)3 22,248 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(65) SENIORS IN SERVICE OF TAMPA BAY INC1306 W SLIGH AVE
TAMPA,FL33604 		59-2422975 501(C)3 112,217 0 N/A N/A SAFETY NET SERVICES, CHILDREN & YOUTH, DONOR DESIGNATIONS
(66) SPONDYLITIS ASSOCIATION OF AMERICAPO BOX 5872
SHERMAN OAKS,CA91413 		95-3890767 501(C)3 25,040 0 N/A N/A DONOR DESIGNATIONS
(67) ST PAUL'S CATHOLIC CHURCH12708 N DALE MABRY HWY
TAMPA,FL33618 		59-1485251 501(C)3 40,000 0 N/A N/A DONOR DESIGNATIONS
(68) STEPPIN' STONE FARM INC8421 PRITCHER ROAD
LITHIA,FL33547 		23-7348139 501(C)3 60,217 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(69) SULPHUR SPRINGS ALLIANCE INC8218 N MARKS ST
TAMPA,FL33604 		20-5026632 501(C)3 8,858 0 N/A N/A DONOR DESIGNATIONS
(70) SUN COAST LAW ENFORCEMENT CHARITIES14141 - 46TH STREET NORTH SUITE
1205
CLEARWATER,FL33762 		59-3581556 501(C)3 14,895 0 N/A N/A DONOR DESIGNATIONS
(71) SUNCOAST CENTER INC4024 CENTRAL AVENUE
ST PETERSBURG,FL33711 		59-2092717 501(C)3 493,794 0 N/A N/A SAFETY NET SERVICES, FINANCIAL STABILITY, DONOR DESIGNATIONS
(72) SUNCOAST EPILEPSY ASSOCIATION INC5700 54TH AVENUE NORTH
ST PETERSBURG,FL33709 		23-7300934 501(C)3 28,485 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(73) SUNCOAST HOSPICE FOUNDATION5771 ROOSEVELT BLVD
CLEARWATER,FL33760 		59-2252045 501(C)3 8,021 0 N/A N/A DONOR DESIGNATIONS
(74) TAMPA BAY PARTNERSHIP REGIONAL RESEARCH & EDUCATION FOUNDATION4300 W CYPRESS SUITE 250
TAMPA,FL33607 		59-3414776 501(C)3 25,000 0 N/A N/A SAFETY NET SERVICES
(75) TAMPA CROSSROADS INC5118 N NEBRASKA AVENUE
TAMPA,FL33603 		59-1743719 501(C)3 37,762 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(76) TAMPA FIREFIGHTERS CHARITY FUND INC3116 N BLVD
TAMPA,FL33603 		55-0842602 501(C)3 11,009 0 N/A N/A DONOR DESIGNATIONS
(77) TAMPA JCCFEDERATION13009 COMMUNITY CAMPUS DR
TAMPA,FL33625 		23-7182057 501(C)3 54,571 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(78) TAMPA JEWISH FAMILY SERVICES13009 COMMUNITY CAMPUS DR
TAMPA,FL33625 		59-1549670 501(C)3 55,428 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(79) TAMPA LIGHTHOUSE FOR THE BLIND1106 W PLATT STREET
TAMPA,FL33606 		59-0637876 501(C)3 187,696 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(80) TAMPA METROPOLITAN AREA YMCA110 E OAK AVENUE
TAMPA,FL33602 		59-1742909 501(C)3 427,468 0 N/A N/A SAFETY NET SERVICES, CHILDREN & YOUTH, NEIGHBORHOOD PROGRAMS, DONOR DESIGNATIONS
(81) TAMPA POLICE ATHLETIC LEAGUE1924 W DIANA ST
TAMPA,FL33604 		23-7079352 501(C)3 28,935 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(82) TAMPA POLICE MEMORIAL FUND411 NORTH FRANKLIN STREET
TAMPA,FL33602 		59-3397263 501(C)3 20,815 0 N/A N/A DONOR DESIGNATIONS
(83) THE CENTRE305 S HYDE PARK AVE
TAMPA,FL33606 		59-1787902 501(C)3 472,407 0 N/A N/A SAFETY NET SERVICES, FINANCIAL STABILITY, CHILDREN & YOUTH, DONOR DESIGNATIONS
(84) THE CHILDREN'S HOME INC10909 MEMORIAL HIGHWAY
TAMPA,FL33615 		59-0696284 501(C)3 129,394 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(85) THE SPRING OF TAMPA BAY INCPO BOX 4772
TAMPA,FL33677 		59-1777135 501(C)3 196,034 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(86) TOUCHED BY AN ANGEL MINISTRIES3491 - 62ND AVENUE NORTH
PINELLAS PARK,FL33781 		26-0459044 501(C)3 7,000 0 N/A N/A DONOR DESIGNATIONS
(87) UPARC LONG CENTER1501 N BELCHER RD STE 249
CLEARWATER,FL33765 		59-1056551 501(C)3 42,379 0 N/A N/A SAFETY NET SERVICES, FINANCIAL STABILITY, DONOR DESIGNATIONS
(88) UNITED CEREBRAL PALSY OF TAMPA2215 E HENRY AVENUE
TAMPA,FL33610 		59-0714818 501(C)3 364,543 0 N/A N/A CHILDREN AND YOUTH, FINANCIAL STABILITY, DONOR DESIGNATIONS
(89) UNITED FOOD BANK & EMERGENCY SERVICES OF PLANT CITY INC702 E ALSOBROOK ST SUITE H
PLANT CITY,FL33563 		59-3069728 501(C)3 65,154 0 N/A N/A SAFETY NET SERVICES, DONOR DESIGNATIONS
(90) UNITED WAY OF CENTRAL FLORIDAPO BOX 1357
HIGHLAND CITY,FL33846 		59-2116280 501(C)3 107,677 0 N/A N/A DONOR DESIGNATIONS
(91) UNITED WAY OF HERNANDO COUNTY4030 COMMERCIAL WAY
SPRING HILL,FL34606 		59-2848474 501(C)3 5,556 0 N/A N/A DONOR DESIGNATIONS
(92) UNITED WAY OF MANATEE COUNTYPO BOX 109
BRADENTON,FL34206 		59-0901509 501(C)3 21,033 0 N/A N/A DONOR DESIGNATIONS
(93) UNITED WAY OF PASCO COUNTYPO BOX 609
PORT RICHEY,FL34673 		59-2193178 501(C)3 40,162 0 N/A N/A DONOR DESIGNATIONS
(94) UNITED WAY OF SARASOTA COUNTY1445 - 2ND STREET
SARASOTA,FL34236 		59-0737866 501(C)3 6,691 0 N/A N/A DONOR DESIGNATIONS
(95) UNITED WAY OF SOUTH HAMPTON ROADS2515 WALMER AVENUE
NORFOLK,VA23513 		54-0506322 501(C)3 8,796 0 N/A N/A DONOR DESIGNATIONS
(96) USF FOUNDATION HUNTINGTON'S DISEASE12901 BRUCE B DOWNS
TAMPA,FL33612 		59-0879015 501(C)3 5,248 0 N/A N/A DONOR DESIGNATIONS
(97) UNITED WAY FOR THE GREATER NEW ORLEANS AREA2515 CANAL STREET
NEW ORLEANS,LA70119 		72-0471369 501(C)3 10,000 0 N/A N/A SAFETY NET SERVICES
(98) UNITED WAY OF FLORIDA307 EAST 7TH AVE
TALLAHASSEE,FL32303 		59-2104175 501(C)3 15,000 0 N/A N/A FINANCIAL STABILITY
(99) VAN DYKE CHURCH17030 LAKESHORE ROAD
LUTZ,FL33558 		59-2487452 501(C)3 11,960 0 N/A N/A DONOR DESIGNATIONS
(100) YMCA OF GREATER ST PETERSBURGADMINISTRATIVE OFFICE 600 1ST
AVENUE NO STE 201
ST PETERSBURG,FL33701 		59-0624468 501(C)3 176,553 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(101) YMCA OF THE SUNCOAST INC2469 ENTERPRISE RD
CLEARWATER,FL33763 		59-0810731 501(C)3 117,565 0 N/A N/A CHILDREN AND YOUTH, DONOR DESIGNATIONS
(102) YOUNG LIFE OF TAMPA3501 SAN JOSE
TAMPA,FL33629 		84-0385934 501(C)3 11,025 0 N/A N/A DONOR DESIGNATIONS
(103) YWCA OF TAMPA BAY INC655 SECOND AVENUE SOUTH
ST PETERSBURG,FL33701 		59-0638517 501(C)3 140,379 0 N/A N/A SAFETY NET SERVICES, CHILDREN & YOUTH, DONOR DESIGNATIONS
(104) HILLSBOROUGH COUNTY FIREFIGHTERS104 W COUNTRY CLUB DR
TAMPA,FL33612 		03-0390529 501(C)3 89,172 0 N/A N/A DONOR DESIGNATIONS
2
Enter total number of section 501(c)(3) and government organizations ......................... Bullet Image
105
3
Enter total number of other organizations ................................ . Bullet Image
 
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2010

Schedule I (Form 990) 2010
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Use Schedule I-1 (Form 990) if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance













Part IV
Supplemental Information. Complete this part to provide the information required in Part I, line 2, and any other additional information.
Identifier Return Reference Explanation
PROCEDURE FOR MONITORING GRANTS IN THE U.S.: PART I, LINE 2: SCHEDULE I, PART I, LINE 2: MONITORING POLICIES FOR ALLOCATED GRANT FUNDING: ALL ORGANIZATIONS RECEIVING GRANT FUNDING HAVE PASSED AN INITIAL APPLICATION PROCESS THAT DEMANDS QUALIFICATION BASED ON QUALITY AND ACCOUNTABILITY FOR ALL ASPECTS OF THE ORGANIZATION (GOVERNANCE, FISCAL, PERSONNEL MANAGEMENT, AND PROGRAMS). ONCE ELIGIBLE, AGENCIES ARE INVITED TO APPLY ANNUALLY (OR ON A TIMELINE DETERMINED BY THE BOARD) FOR SUPPORT OF SPECIFIC PROGRAMS ADDRESSING CRITICAL COMMUNITY NEED. PROGRAM APPLICATIONS ARE REVIEWED BY TEAMS OF STAFF AND VOLUNTEERS IN THE INVESTMENT REVIEW PROCESS. RECOMMENDATIONS FROM THESE TEAMS GO TO THE COMMUNITY AND PARTNERSHIP DEVELOPMENT COMMITTEE FOR APPROVAL BEFORE GOING TO THE BOARD FOR FINAL APPROVAL. PROGRAM GRANT CRITERIA INCLUDES: ALIGNMENT WITH UNITED WAY'S IMPACT AGENDA, PROGRAM PERFORMANCE, AND NEED OR AVAILABILITY OF FUNDS FROM OTHER SOURCES. QUALIFYING FOR FUNDING AS AN AGENCY DOES NOT GUARANTEE FUNDING FOR PROGRAM APPLICATIONS. GRANT PERFORMANCE IS REVIEWED EVERY 6 MONTHS OR AS DETERMINED NECESSARY BY STAFF AND VOLUNTEERS.
Schedule I (Form 990) 2010


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Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
 
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) DIANA BAKER (i)
(ii)		 199,448
0 		0
0 		0
0 		5,550
0 		13,296
0 		218,294
0 		0
0















Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
Schedule J (Form 990) 2010

Additional Data


Software ID:  
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SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
NonCash Contributions
Right pointing arrow large imageComplete if the organization answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of Contributions or items contributed 		(c)
Contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded . X 54 297,193 QUOTED MARKET PRICE
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts ....        
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( )
26 Other Right pointing arrow large image( )
27 Other Right pointing arrow large image( )
28 Other Right pointing arrow large image ( )
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
 
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell non-cash
contributions? ............................
32a
 
No
b
If "Yes," describe in Part II.
33
If the organization did not report revenues in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) 2010
Schedule M (Form 990) 2010
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33. Also complete this part for any additional information.
Identifier Return Reference Explanation
Schedule M (Form 990) 2010
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
UNITED WAY OF TAMPA BAY INC
 
Employer identification number

59-3725701
Identifier Return Reference Explanation
FORM 990, PART VI, SECTION B, LINE 11   FORM 990 IS INITIALLY REVIEWED AND APPROVED BY AUDIT AND ETHICS COMMITTEE. A COPY IS THEN PROVIDED TO THE ORGANIZATION'S BOARD FOR FINAL REVIEW AND COMMENT PRIOR TO FILING.
  FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY ALL BOARD MEMBERS AND STAFF ARE REQUIRED TO COMPLETE AND SUBMIT A SIGNED CONFLICT OF INTEREST FORM TO THE GOVERNANCE COMMITTEE. THE GOVERNANCE COMMITTEE REVIEWS ALL SUBMISSIONS AND, IF NECESSARY, FOLLOWS UP WITH ANY POSSIBLE CONFLICTS.
  FORM 990, PART VI, SECTION B, LINE 15 THE BOARD HAS APPOINTED AN INDEPENDENT EXECUTIVE COMPENSATION COMMITTEE, CHAIRED BY A BOARD MEMBER AND INCLUDING BOARD AND NON-BOARD MEMBERS WITH VARYING EXPERTISE IN EXECUTIVE COMPENSATION MATTERS. A SCHEDULE OF ACTIVITIES IS CREATED AT THE BEGINNING OF THE YEAR OUTLINING THE COMMITTEE'S TIMELINE FOR ENSURING PERFORMANCE REVIEW, COMPENSATION DATA REVIEW, AND INDEPENDENT DECISION-MAKING ON RELATED ISSUES. THIS SCHEDULE IS PROVIDED TO THE BOARD FOR THEIR INFORMATION AND REGULAR REPORTS ARE MADE TO THE BOARD IN EXECUTIVE SESSION AS NEEDED. THE CHAIR, WITH INPUT FROM THE MEMBERS OF THE EXECUTIVE COMMITTEE, CONDUCTS THE CEO PERFORMANCE REVIEW IN JULY OF EACH CALENDAR YEAR. THE RESULTS OF THE REVIEW ARE SHARED WITH THE CEO, DOCUMENTED FOR THE PERSONNEL FILE, AND REPORTED TO THE BOARD IN EXECUTIVE SESSION. THE EXECUTIVE COMPENSATION COMMITTEE ANNUALLY REVIEWS COMPENSATION COMPARABILITY DATA FROM UNITED WAY WORLDWIDE, ADP, AND OTHER AVAILABLE SOURCES. AT LEAST EVERY THREE YEARS, THE COMMITTEE CONTRACTS WITH AN OUTSIDE, INDEPENDENT CONTRACTOR TO CONDUCT A THOROUGH COMPENSATION COMPARABILITY ANALYSIS. THE ANNUAL SALARY AND TOTAL COMPENSATION FOR THE CEO AND CFO, ARE DETERMINED BY THE EXECUTIVE COMPENSATION COMMITTEE, REPORTED TO THE EXECUTIVE COMMITTEE AND BOARD, AND DOCUMENTED IN BOARD MINUTES. THE CEO PRESENTS THE RECOMMENDED SALARY AND TOTAL BENEFIT COMPENSATION FOR OTHER KEY EXECUTIVES ANNUALLY TO THE EXECUTIVE COMPENSATION COMMITTEE FOR APPROVAL.
  FORM 990, PART VI, SECTION C, LINE 19 UNITED WAY OF TAMPA BAY MAKES ITS FINANCIAL STATEMENTS, ANNUAL REPORT AND IRS FORM 990 AVAILABLE TO THE PUBLIC ON ITS WEBSITE AS WELL AS UPON REQUEST. GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST.
CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED GAINS ON INVESTMENTS: 711,311. DONATED SERVICES AND USE OF FACILITIES: -22,269. CHANGE IN VALUE OF SPLIT-INTEREST AGREEMENTS 66,742. EFFECT OF ADOPTION OF RECOGNITION PROVISION OF FAS NO. 158 8,749. TOTAL TO FORM 990, PART XI, LINE 5: 764,533.
  FORM 990, PART XI, LINE 2C: THE ORGANIZATION'S AUDIT & ETHICS COMMITTEE (THE COMMITTEE) IS RESPONSIBLE FOR ASSISTING THE BOARD OF DIRECTORS IN FULFILLING ITS OVERSIGHT RESPONSIBILITIES. AMONG THE RESPONSIBILITIES OF THE COMMITTEE IS THE OVERSIGHT OF THE INTEGRITY OF THE ORGANIZATION'S FINANCIAL ACCOUNTING PROCESSES AND SYSTEMS OF INTERNAL CONTROLS REGARDING FINANCE, ACCOUNTING AND USE OF ASSETS; THE INDEPENDENCE AND PERFORMANCE OF THE INDEPENDENT AUDITORS AND STAFF WITH FINANCE RESPONSIBILITIES; AND THE AUDITOR SELECTION PROCESS. IN RELATION TO THE ANNUAL AUDIT, THE COMMITTEE: -MEETS IN EXECUTIVE SESSION WITH THE INDEPENDENT AUDITORS -OBTAINS A FORMAL STATEMENT FROM THE AUDITORS ANNUALLY REGARDING THEIR INDEPENDENCE -OBTAINS A REPORT ANNUALLY REGARDING THE AUDITORS' QUALITY CONTROL PROCEDURES AND ANY REPORT ISSUED AS A RESULT OF A QUALITY CONTROL REVIEW OF THE AUDITORS -OBTAINS AND REVIEWS ANY SIGNIFICANT CORRECTING AUDIT ADJUSTMENTS OR PASSED CORRECTING AUDIT ADJUSTMENTS -REVIEWS THE DISPOSITION OF ANY MANAGEMENT LETTER COMMENTS, INTERNAL CONTROL AND/OR FRAUD RELATED MATTERS THAT ARISE DURING THE COURSE OF THE ANNUAL AUDIT -PRE-APPROVES ALL NON-AUDIT SERVICES (OTHER THAN 990 AND 5500 PREPARATION) -REVIEWS AND DISCUSSES WITH MANAGEMENT AND THE INDEPENDENT AUDITOR ALL CRITICAL ACCOUNTING POLICIES -REQUIRES THE INDEPENDENT AUDITING FIRM TO ROTATE AUDIT PARTNERS EVERY 3-5 YEARS -REVIEWS ANNUALLY THE FORM 990 PRIOR TO FILING AND ENSURES THE CEO AND CFO HAVE CERTIFIED THE CONTENTS OF THE FORM -PROVIDES AN AVENUE OF COMMUNICATION AMONG THE ORGANIZATION'S INDEPENDENT AUDITORS, MANAGEMENT, STAFF, AND THE BOARD OF DIRECTORS
  FORM 990, PART III, LINE 1: THE LOCAL AGENDA OF THE UNITED WAY OF TAMPA BAY IS AS FOLLOWS: CHILDREN AND YOUTH ACHIEVE THEIR POTENTIAL - CHILDREN ENTER KINDERGARTEN READY TO SUCCEED - CHILDREN AND YOUTH ACHIEVE ACADEMIC SUCCESS - CHILDREN AND YOUTH DEVELOP STRONG LIFE SKILLS FAMILIES AND INDIVIDUALS ACHIEVE FINANCIAL STABILITY - FAMILIES AND INDIVIDUALS INCREASE INCOME - FAMILIES AND INDIVIDUALS BUILD FINANCIAL ASSETS SAFETY NET SERVICES PROVIDE A FOUNDATION OF CARE AND SUPPORT - INDIVIDUALS' BASIC NEEDS FOR FOOD, SHELTER AND CLOTHING ARE MET - INDIVIDUALS LIVE HEALTHY LIVES, COPING WITH CRISIS AND PREVENTING/ MANAGING CHRONIC CONDITIONS - INDIVIDUALS LIVE IN A SAFE ENVIRONMENT WITH INDEPENDENCE AND DIGNITY NEIGHBORHOODS BUILD A VIBRANT PLACE TO LIVE - SULPHUR SPRINGS (HILLSBOROUGH COUNTY) - NORTH GREENWOOD (PINELLAS COUNTY) UNITED WAY PARTNERS WITH BUSINESSES, GOVERNMENT, AND NONPROFIT ORGANIZATIONS TO CREATE LASTING SOLUTIONS ENCOURAGING EVERYONE IN OUR COMMUNITY TO GIVE, ADVOCATE, AND VOLUNTEER - LIVE UNITED. UNITED WAY OF TAMPA BAY SERVES HILLSBOROUGH AND PINELLAS COUNTIES, FLORIDA.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version: