Form990
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 07-01-2010 and ending 06-30-2011
BCheck if applicable:
CName of organization
College Entrance Examination Board
 
Doing Business As
The College Board
 
Number and street (or P.O. box if mail is not delivered to street address)
45 Columbus Avenue
 
Room/suite
City or town, state or country, and ZIP + 4
New York, NY100236992
D Employer identification number

13-1623965
E Telephone number

G Gross receipts $ 751,374,519
F Name and address of principal officer:
Thomas Higgins Same As C Above
45 Columbus Avenue
New York,NY10023
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
www.collegeboard.org
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1900
M State of legal domicile: NY
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: We connect students to college success and opportunity by providing programs and services in college readiness, connection, guidance, assessment, financial aid and educational advocacy for more than 7 million students and 5,900 members. We connect students to college success and opportunity by providing programs and services in college readiness, connection, guidance, assessment, financial aid and educational advocacy for more than 7 million students and 5,900 members.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 31
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 30
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 1,474
6 Total number of volunteers (estimate if necessary) .... 6 440
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a -155,509
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b -155,509
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 11,369,632 9,834,117
9 Program service revenue (Part VIII, line 2g) ......... 657,103,779 695,644,846
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... -8,664,123 15,171,445
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e)   0
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 659,809,288 720,650,408
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 1,079,766 1,264,696
14 Benefits paid to or for members (Part IX, column (A), line 4) ....   0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 152,592,884 171,841,675
16a Professional fundraising fees (Part IX, column (A), line 11e)....   0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet1,134,210    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 440,501,897 475,868,892
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 594,174,547 648,975,263
19 Revenue less expenses. Subtract line 18 from line 12...... 65,634,741 71,675,145
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 624,704,090 736,026,475
21 Total liabilities (Part X, line 26)............ 133,260,469 145,541,397
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 491,443,621 590,485,078
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: Our mission is to connect students to college success and opportunity by developing curriculum, tests, and guidance tools to prepare students for college and help them choose a college where they can succeed.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 248,761,853 including grants of $   ) (Revenue $ 372,689,951 )
COLLEGE READINESS Advanced Placement program AP enables high school students to earn college credit or advanced placement more than 3.2 million exams taken. The PSAT/NMSQT measures the critical reading, math and writing skills that students need for success in college it is given in more than 9,700 U.S. public school districts. Publications include The College Handbook, Scholarship Handbook, Book of Majors, Getting Financial Aid, and the College Counseling Sourcebook. SpringBoard is a Pre-AP program for grades 6-12. ReadiStep is a tool to help teachers guide middle school students. College Board Schools help middle and high school students in low-income and minority communities prepare for success in college. Please refer to Schedule O for more information.
4b (Code:   ) (Expenses $ 221,616,135 including grants of $ 342,365 ) (Revenue $ 296,276,510 )
COLLEGE CONNECTION SUCCESS SYSTEMS SAT, the nations premier college admission test, was developed as a tool to democratize access to college for all students. The SAT is used by the vast majority of four-year colleges. Nearly 1.6 million students in the class of 2010 took the SAT, and minority students comprised more than 40 of test-takers. The College Board provided free preparation and testing for nearly 20 of SAT test takers in the class of 2010. The College Board helps colleges and universities to find students for their campuses and to allocate the financial aid effectively and efficiently. The College Board web site provided crucial and valuable information to more than 54 million visitors. Please refer to Schedule O for more information.
4c (Code:   ) (Expenses $ 86,697,592 including grants of $ 922,331 ) (Revenue $ 26,678,385 )
Research, Data and Analysis Advocacy.......................................................................................... Membership........................................................................................ Other............................................................................................. Please refer to Schedule O for additional information.
4d Other program services. (Describe in Schedule O.)
(Expenses $   including grants of $   ) (Revenue $   )
4e Total program service expensesMediumBullet$ 557,075,580
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part I..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part IIClick to see attachment.........................
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part I.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part II...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III ....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IV...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part V
10
 
No
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
Yes
 
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
Yes
 
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I......... Click to see attachment
14b
Yes
 
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II..........
18
 
No
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III...................
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.. Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III..... Click to see attachment
22
Yes
 
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule M
29
 
No
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I...........................
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1..................... Click to see attachment
34
Yes
 
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
 
No
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2...
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2...........
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VI
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
1,870
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
1,474
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
Yes
 
b
If "Yes," enter the name of the foreign country: MediumBulletCJ , UK , VI
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
 
No
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
 
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
31
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
30
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
Yes
 
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
Yes
 
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
Yes
 
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
PR , NY , DC , CA
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
Thomas M Higgins CFO
45 Columbus Avenue
New York,NY10023
(212) 713-8000
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) Arlene C Ackerman
Trustee
 2.00 X           0 0 0
(2) Frank B Ashley III
Trustee
 2.00 X           0 0 0
(3) Gail Berson
Trustee
 2.00 X           0 0 0
(4) Youlonda Copeland-Morgan
Trustee
 2.00 X           0 0 0
(5) Shun Fang Chang
Trustee
 2.00 X           0 0 0
(6) Belinda W Chung
Trustee
 2.00 X           0 0 0
(7) Karen Francis-Begay
Trustee
 2.00 X           1,275 0 0
(8) Mabel G Freeman
Trustee
 2.00 X           0 0 0
(9) Carlos Garcia
Trustee
 2.00 X           0 0 0
(10) Ana M Guzman
Trustee
 2.00 X           0 0 0
(11) Michael R Heintze
Trustee
 2.00 X           0 0 0
(12) Catharine B HIll
Trustee
 2.00 X           0 0 0
(13) Maghan Keita
Trustee
 2.00 X           0 0 0
(14) Lloyd G Jackson
Trustee
 2.00 X           0 0 0
(15) Mildred R Johnson
Trustee
 2.00 X           0 0 0
(16) Scott C Kelley
Trustee
 2.00 X           0 0 0
(17) Luis Martinez-Fernandez
Trustee
 2.00 X           0 0 0
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) Patricia McWade
Trustee
 2.00 X           0 0 0
(19) Gary D Meunier
Trustee
 2.00 X           0 0 0
(20) Adrian Mims
Trustee
 2.00 X           0 0 0
(21) Janina Montero
Trustee
 2.00 X           0 0 0
(22) Shirley A Ort
Trustee
 2.00 X           0 0 0
(23) Daniel J Rodas
Trustee
 2.00 X           0 0 0
(24) Paul W Sechrist
Trustee
 2.00 X           0 0 0
(25) Michael M Shackleford
Trustee
 2.00 X           0 0 0
(26) Peggy O'Neill Skinner
Trustee
 2.00 X           21,666 0 0
(27) Patricia Z Smith
Trustee
 2.00 X           0 0 0
(28) Gordon E Stanley
Trustee
 2.00 X           0 0 0
(29) John A Tucker
Trustee
 2.00 X           0 0 0
(30) Arthur L Williams
Trustee
 2.00 X           0 0 0
(31) Gaston Caperton
President
 40.00 X   X       1,397,772 0 47,359
(32) Herbert Elish
SVP, COO
 40.00     X       554,298 0 47,359
(33) Thomas Higgins
SVP, Finance/CFO
 40.00     X       448,338 0 47,132
(34) Neil Lane
SVP/General Counsel
 40.00     X       387,133 0 47,359
(35) Laurence Bunin
SVP, College Connection Success Systems
 40.00     X       457,598 0 37,823
(36) Eric Cantor
SVP, Regional Account Services
 40.00     X       474,121 0 47,359
(37) Diane Duggan
SVP, CIO
 40.00     X       424,528 0 32,853
(38) Trevor Packer
SVP, AP Programs
 40.00     X       280,709 0 37,823
(39) Andrea Mainelli
SVP, Regional Account Services
 40.00     X       139,837 0 8,401
(40) Peter Negroni
SVP, Relationship Development
 40.00     X       441,528 0 37,429
(41) Tom Rudin
SVP, Government Relations
 40.00     X       338,778 0 47,359
(42) Wayne Camara
VP, Research Development
 40.00     X       314,451 0 31,850
(43) Mary C Scott
VP, Membership
 40.00     X       199,667 0 32,152
(44) Dorothy Sexton
VP, Secretary
 40.00     X       221,580 0 35,373
(45) Steven Titan
VP, Treasurer
 40.00     X       314,785 0 44,585
(46) Juliet Weissman
VP, Organization Effectiveness
 40.00     X       226,310 0 45,899
(47) Kathryn Juric
VP, SAT Programs
 40.00       X     277,953 0 37,823
(48) Leroy Fails
VP, Major Accounts/Programs
 40.00         X   351,446 0 47,359
(49) Hal Higginbotham
Senior Vice President
 40.00         X   379,436 0 47,359
(50) Stephen Meyer
VP, Office of Strategy Management
 40.00         X   311,977 0 47,359
(51) Pamela Nelson
VP, Springboard
 40.00         X   332,337 0 37,823
(52) James Strande
VP, Digital Assessment Planning
 40.00         X   327,140 0 47,359
(53) Edna Johnson
SVP, Communications Marketing
 40.00           X 222,244 0 3,225
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 8,846,907   896,422
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet497
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
Yes
 
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
Educational Testing Service
4897 Collection Center Drive
Chicago,IL606930048 		Testing Services 194,525,747
NCS Pearson Inc
21866 Network Place
Chicago,IL606731218 		Testing Services 37,810,149
Comsys Services LLC
4400 Post Oak Parkway
Houston,TX77027 		IT Consulting 11,986,382
Precision Response Corp
8151 Peters Road
Plantation,FL33324 		Call Center Services 8,686,125
Fulfillment America
One Burlington Ave
Wilmington,MA018873902 		Fulfillment Services 4,594,397
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet225
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b  
c Fundraising events....1c  
d Related organizations...1d  
e Government grants (contributions)1e 4,333,095
f All other contributions, gifts, grants, and
similar amounts not included above1f 		5,501,022
g Noncash contributions included in lines 1a-1f:$  
h Total. Add lines 1a-1f.......MediumBullet 9,834,117
Program Service Revenue Business Code
2a College Readiness 611,710 372,689,951 372,689,951    
b College Connection/Success 611,710 296,276,510 296,276,510    
c Other 611,710 26,678,385 26,678,385    
d
e
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 695,644,846
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 6,830,988   -155,509 6,986,497
4 Income from investment of tax-exempt bond proceeds..MediumBullet        
5 Royalties............MediumBullet        
(i) Real (ii) Personal
6a Gross Rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss).......MediumBullet        
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 24,375,681 14,688,887
b Less: cost or other basis and sales expenses 22,285,023 8,439,088
c Gain or (loss) 2,090,658 6,249,799
d Net gain or (loss)..........MediumBullet 8,340,457     8,340,457
8a Gross income from fundraising events (not including
$  
of contributions reported on line 1c). See Part IV, line 18 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from fundraising events..MediumBullet      
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet        
10a Gross sales of inventory, less
returns and allowances .
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet        
Miscellaneous Revenue Business Code
11a            
b            
c            
d All other revenue ....        
e Total. Add lines 11a–11d ......MediumBullet  
12 Total revenue. See Instructions....MediumBullet 720,650,408 695,644,846 -155,509 15,326,954
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21 912,331 912,331
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22 352,365 352,365
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16 0  
4 Benefits paid to or for members 0  
5 Compensation of current officers, directors, trustees, and key employees .... 7,878,376 2,676,346 5,202,030  
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .... 0      
7 Other salaries and wages 126,504,972 87,796,294 38,068,351 640,327
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 16,223,210 11,270,193 4,858,821 94,196
9 Other employee benefits ....... 11,268,018 7,816,362 3,386,013 65,643
10 Payroll taxes ........... 9,967,099 6,924,100 2,985,127 57,872
11 Fees for services (non-employees):        
a Management ...... 0      
b Legal ......... 1,203,572 815,572 388,000  
c Accounting ........... 470,000   470,000  
d Lobbying ........... 742,460   742,460  
e Professional fundraising. See Part IV, line 17..    
f Investment management fees ...... 2,578,062   2,578,062  
g Other .......... 337,683,557 332,995,090 4,527,485 160,982
12 Advertising and promotion .... 2,621,860 2,621,860    
13 Office expenses ....... 7,713,560 3,553,858 4,137,952 21,750
14 Information technology ...... 13,121,839 6,882,183 6,239,656  
15 Royalties .. 330,461 330,461    
16 Occupancy ........... 17,519,029 12,170,393 5,348,636  
17 Travel ............ 16,234,036 13,739,256 2,454,432 40,348
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ...... 0      
19 Conferences, conventions, and meetings .... 8,395,500 7,183,422 1,197,832 14,246
20 Interest ........... 0      
21 Payments to affiliates ....... 0      
22 Depreciation, depletion, and amortization ..... 17,404,542 12,670,909 4,733,633  
23 Insurance .............. 1,063,573   1,063,573  
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a Exam Development Program Operations 21,925,240 21,893,752   31,488
b Printing and Publications 10,727,453 10,615,471 106,526 5,456
c Marketing Expense 7,935,699 5,846,873 2,088,826  
d Research/Development Projects 7,292,588 7,292,588    
e Postage Expense 799,018 625,417 171,699 1,902
f All other expenses 106,843 90,484 16,359  
25 Total functional expenses. Add lines 1 through 24f 648,975,263 557,075,580 90,765,473 1,134,210
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing .......... 10,099,089 1 11,289,190
2 Savings and temporary cash investments ....... 143,237,176 2 147,679,391
3 Pledges and grants receivable, net ......... 8,551,042 3 6,787,159
4 Accounts receivable, net ......... 101,120,389 4 103,669,234
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net ............. 5,888,235 7 5,931,428
8 Inventories for sale or use ..............   8  
9 Prepaid expenses and deferred charges ............ 6,385,142 9 7,162,108
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 110,615,309
b Less: accumulated depreciation. ..... 10b 42,816,145 66,819,805 10c 67,799,164
11 Investments—publicly traded securities .......... 113,511,681 11 227,351,834
12 Investments—other securities. See Part IV, line 11 ...... 168,722,921 12 158,019,496
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets .........   14  
15 Other assets. See Part IV, line 11 ........... 368,610 15 337,471
16 Total assets. Add lines 1 through 15 (must equal line 34)... 624,704,090 16 736,026,475
Liabilities 17 Accounts payable and accrued expenses . 72,526,124 17 82,337,680
18 Grants payable ..........   18  
19 Deferred revenue .......... 29,366,155 19 29,552,723
20 Tax-exempt bond liabilities ..........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 31,368,190 25 33,650,994
26 Total liabilities. Add lines 17 through 25..... 133,260,469 26 145,541,397
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 474,537,503 27 576,811,505
28 Temporarily restricted net assets ..... 16,906,118 28 13,673,573
29 Permanently restricted net assets .....   29  
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 491,443,621 33 590,485,078
34 Total liabilities and net assets/fund balances ..... 624,704,090 34 736,026,475
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
720,650,408
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
648,975,263
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
71,675,145
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
491,443,621
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
27,366,312
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
590,485,078
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
Yes
 
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
Yes
 
Form 990 (2010)
Additional Data


Software ID: 10000149
Software Version: 2010.2.15
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
 
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....            
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3..            
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..            
6 Public Support. Subtract line 5 from line 4.           0
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4..            
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets..            
11 Total support (Add lines 7 through 10).            
12
12
 
13
Section C. Computation of Public Support Percentage
14
14
0 %
15
15
 
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . 16,588 28,179 19,201 19,873 17,846 101,687
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose...... 524,320 558,422 576,317 600,950 649,592 2,909,601
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5. 540,908 586,601 595,518 620,823 667,438 3,011,288
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)           3,011,288
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6... 540,908 586,601 595,518 620,823 667,438 3,011,288
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 5,926 7,514 5,690 3,205 4,633 26,968
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.           0
c Add lines 10a and 10b. 5,926 7,514 5,690 3,205 4,633 26,968
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.           0
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)           0
13 Total support (Add lines 9, 10c, 11 and 12.). 546,834 594,115 601,208 624,028 672,071 3,038,256
14
Section C. Computation of Public Support Percentage
15
15
99.110 %
16
16
99.110 %
Section D. Computation of Investment Income Percentage
17
17
0.890 %
18
18
0.890 %
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
Part III Schedule A was completed in thousands. Please note that there was no impact to the resulting percentage computed.
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID: 10000149
Software Version: 2010.2.15
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
College Entrance Examination Board
  		Employer identification number

13-1623965
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
College Entrance Examination Board
  		Employer identification number

13-1623965
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
College Entrance Examination Board
  		Employer identification number

13-1623965
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID: 10000149
Software Version: 2010.2.15
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.
SchCMd Bullet Attach to Form 990 or Form 990-EZ. SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
If the organization answered “Yes,” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes,” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes,” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35a (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization's direct and indirect political campaign activities on behalf of or in opposition to candidates for public office in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c) except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt funtion activities ....................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Privacy Act and Paperwork Reduction Act Notice, see the instructions for Form 990.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2010

Schedule C (Form 990 or 990-EZ) 2010
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check
B Check
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
Organization's
Totals 		(b) Affiliated Group
Totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) .......    
c Total lobbying expenditures (add lines 1a and 1b) ...................    
d Other exempt purpose expenditures ........................    
e Total exempt purpose expenditures (add lines 1c and 1d) ...............    
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		    
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) .................    
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2007 (b) 2008 (c) 2009 (d) 2010 (e) Total
             
2a Lobbying non-taxable amount          
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		         
             
c Total lobbying expenditures          
             
d Grassroots non-taxable amount          
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		          
             
f Grassroots lobbying expenditures          
Schedule C (Form 990 or 990-EZ) 2010


Schedule C (Form 990 or 990-EZ) 2010
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
(a)
Yes
No
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
 
No
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
Yes
 
c
Media advertisements? ....................................
 
No
 
d
Mailings to members, legislators, or the public? .........................
 
No
 
e
Publications, or published or broadcast statements? .......................
 
No
 
f
Grants to other organizations for lobbying purposes? .......................
 
No
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
Yes
 
742,460
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
 
No
 
i
Other activities? If "Yes," describe in Part IV ..........................
 
No
 
j
Total. lines 1c through 1i ...................................
742,460
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
No
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
No
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carryover lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) if BOTH Part III-A, lines 1 and 2 are answered “No” OR if Part III-A, line 3 is answered “Yes”.
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) non-deductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ...........................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; and Part ll-B, line 1i.
Also, complete this part for any additional information.
Identifier Return Reference Explanation
Schedule C (Form 990 or 990EZ) 2010

Additional Data


Software ID: 10000149
Software Version: 2010.2.15

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance ....      
b Contributions ........      
c Investment earnings or losses ...      
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		     
f Administrative expenses ....      
g End of year balance ......      
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet  
b
Permanent endowment: SchDMd Bullet  
c
Term endowment: SchDMd Bullet  
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
 
(ii) related organizations ........................
3a(ii)
 
 
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................      
b Buildings ................   20,092,834 11,733,173 8,359,661
c Leasehold improvements ............   22,690,840 3,820,079 18,870,761
d Equipment ................   58,201,694 24,111,200 34,090,494
e Other .................   9,629,941 3,151,693 6,478,248
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 67,799,164
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
(3)Other
(A) Partnerships 		80,109,925 F

(B) NonPublicly Traded Stocks 		37,464,404 F

(C) NonPublicly Traded Mutual Funds 		40,445,167 F






Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet 158,019,496
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes  
Accrued Retirement Benefits 22,059,000
Deferred Rent 9,910,000
Investment In Subsidiaries 1,361,000
Other Liabilities 320,994





Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 33,650,994
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1  
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2  
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3  
4 Net unrealized gains (losses) on investments .......................... 4  
5 Donated services and use of facilities ............................. 5  
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8  
9 Total adjustments (net). Add lines 4 - 8 ............................. 9  
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10  
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1  
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a  
b Donated services and use of facilities ......... 2b  
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d  
e Add lines 2a through 2d ..................... 2e  
3 Subtract line 2e from line 1..................... 3  
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIV): ........... 4b  
c Add lines 4a and 4b....................... 4c  
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5  
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1  
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a  
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d  
e Add lines 2a through 2d...................... 2e  
3 Subtract line 2e from line 1..................... 3  
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIV): ............ 4b  
c Add lines 4a and 4b....................... 4c  
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5  
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
X 2 The Board recognizes in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained upon examination based on the technical merits of the positions under the presumption that the taxing authorities have full knowledge of all relevant facts.
X 2 The determination of which tax positions are more likely than not of being sustained requires the use of significant judgments and estimates by management, which may or may not be borne out by actual results. As of June 30, 2011 and 2010, the Board had no reserves for uncertain tax positions.
Schedule D (Form 990) 2010

Additional Data


Software ID: 10000149
Software Version: 2010.2.15




SCHEDULE F
(Form 990)

Department of the Treasury
Internal Revenue Service
Statement of Activities Outside the United States
Right pointing arrow large image Complete if the organization answered "Yes" to Form 990,
Part IV, line 14b, 15, or 16.
Right pointing arrow large image Attach to Form 990. Right pointing arrow large image See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I
General Information on Activities Outside the United States. Complete if the organization answered
“Yes” to Form 990, Part IV, line 14b.
1
For grantmakers. Does the organization maintain records to substantiate the amount of the grants or
assistance, the grantees' eligibility for the grants or assistance, and the selection criteria used to award
the grants or assistance? ...................................
2
For grantmakers. Describe in Part V the organization’s procedures for monitoring the use of grant funds outside the
United States.
3
Activites per Region. (Use Part V if additional space is needed.)
(a) Region (b) Number of offices in the region (c) Number of employees or agents in region or independent contractors (d) Activities conducted in region (by type) (e.g., fundraising, program services, investments, grants to recipients located in the region) (e) If activity listed in (d) is a program service, describe specific type of
service(s) in region		 (f) Total
expenditures for region/investments
in region
Central America and the Caribbean     Program Services Outreach 6,737
Central America and the Caribbean     Program Services Testing 186,998
East Asia and the Pacific     Program Services Testing 1,220,254
East Asia and the Pacific     Program Services Workshops 225,006
East Asia and the Pacific     Program Services Outreach 2,048
Europe     Program Services Testing 591,348
Europe     Program Services Workshops 102,506
Middle East and North Africa     Program Services Testing 1,035,310
Middle East and North Africa     Program Services Workshops 47,726
North America     Program Services Testing 1,268,260
North America   1 Program Services Workshops 842,527
North America     Program Services Outreach 1,071
Russia and the Newly Independent States     Program Services Testing 60,574
South America     Program Services Testing 20,115
South America     Program Services Workshops 38,732
South Asia     Program Services Workshops 25,589
Sub-Saharan Africa     Program Services Workshops 39,651
Central America and the Caribbean     Investments Investments 78,399,121
Europe     Investments Investments 4,251,962
3a Sub-total .....   1 5,714,452
b Total from continuation sheets to Part I ...     82,651,083
c Totals (add lines 3a and 3b)   1 88,365,535
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.Cat. No. 50082W Schedule F (Form 990) 2010
Schedule F (Form 990) 2010
Page 2
Part II
Grants and Other Assistance to Organizations or Entities Outside the United States. Complete if the organization answered "Yes" to Form 990,
Part IV, line 15, for any recipient who received more than $5,000. Check this box if no one recipient received more than $5,000 ........ MediumBullet
Use Part V if additional space is needed.
1 (a) Name of organization (b) IRS code section
and EIN (if applicable)		 (c) Region (d) Purpose of
grant 		(e) Amount of
cash grant 		(f) Manner of
cash
disbursement 		(g) Amount of
of non-cash
assistance 		(h) Description
of non-cash
assistance 		(i) Method of
valuation
(book, FMV,
appraisal, other)
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
2
Enter total number of recipient organizations listed above that are recognized as charities by the foreign country, recognized as tax-exempt by the IRS, or for which the grantee or counsel has provided a section 501(c)(3) equivalency letter .....MediumBullet
 
3
Enter total number of other organizations or entities ........................MediumBullet
 
Schedule F (Form 990) 2010
Schedule F (Form 990) 2010Page 3
Part III
Grants and Other Assistance to Individuals Outside the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 16.
Use Part V if additional space is needed.
(a) Type of grant or assistance (b) Region (c) Number of recipients (d) Amount of
cash grant 		(e) Manner of cash
disbursement 		(f) Amount of
non-cash
assistance 		(g) Description
of non-cash
assistance 		(h) Method of
valuation
(book, FMV,
appraisal, other)
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
Schedule F (Form 990) 2010
Schedule F (Form 990) 2010
Page 4
Part IV
Foreign Forms
1 Was the organization a U.S. transferor of property to a foreign corporation during the tax year? If "Yes," the organization may be required to file Form 926 (see instructions for Form 926).................
2 Did the organization have an interest in a foreign trust during the tax year? If " Yes," the organization may be required to file Form 3520 and/or Form 3520-A. (see instructions for Forms 3520 and 3520-A)..........
3 Did the organization have an ownership interest in a foreign corporation during the tax year? If "Yes," the organization may be required to file Form 5471, Information Return of U.S. Persons with respect to Certain Foreign Corporations. (see instructions for Form 5471)..............................
4 Was the organization a direct or indirect shareholder of a passive foreign investment company or a qualified electing fund during the tax year? If "Yes," the organization may be required to file Form 8621, Return by a Shareholder of a Passive Foreign Investment Company or Qualified Electing Fund. (see instructions for Form 8621)
5 Did the organization have an ownership interest in a foreign partnership during the tax year? If "Yes," the organization may be required to file Form 8865, Return of U.S. Persons with respect to Certain Foreign Partnerships. (see instructions for Form 8865)....................................
6 Did the organization have any operations in or related to any boycotting countries during the tax year? If "Yes," the organization may be required to file Form 5713, International Boycott Report (see instructions for Form 5713)................................................
Schedule F (Form 990) 2010
Schedule F (Form 990) 2010
Page 5
Part V
Supplemental Information
Complete this part to provide the information (see instructions) required in Part I, line 2, and any additional information.
Identifier ReturnReference Explanation
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
Schedule F (Form 990) 2010
Additional Data


Software ID: 10000149
Software Version: 2010.2.15



Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number
13-1623965
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21 for any recipient that received more than $5,000. Check this box if no one recipient received more than $5,000. Use
Part IV and Schedule I-1 (Form 990) if additional space is needed ......................... lBullet
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) American Assn of School Administrators801 N Quincy Street
Arlington,VA22203 		54-1999773 501c3 20,000       Community Educational Programs
(2) Asian & Pacific Islander American Scholarship Fund1900 L Street NW
Washington,DC20036 		57-1192973   25,000       Community Educational Programs
(3) Assn Educational Service Agencies801 Quincy Street
Arlington,VA22203 		54-1691056 501c3 8,415       Community Educational Programs
(4) Assn Latino Adm & Superintendents1201 W Arbrook Blvd
Arlington,TX76015 		27-2674757 501c3 10,000       Community Educational Programs
(5) Assn Supervision & Curriculum DevelopmentPO Box 17035
Baltimore,MD21297 		52-6078980   20,000       Community Educational Programs
(6) Computer Science Teachers Association2 Penn Plaza Ste 701
New York,NY10121 		13-1921358   15,000       Community Educational Programs
(7) Coro NY Leadership Center5 Hanover Square
New York,NY10004 		13-3571610   25,000       Community Educational Programs
(8) Council of Chief State School OfficersOne Massachusetts Avenue
Washington,DC20001 		53-0198090 501c3 25,000       Community Educational Programs
(9) Ebbert Furr High School520 Mercury Drive
Houston,TX77013 		74-6001255   26,500       Community Educational Programs
(10) Education Week Leader Forum6935 Arlington Road
Bethesda,MD20814 		53-0246895   7,500       Community Educational Programs
(11) Education Writers AssociationOne Dupont Circle
Washington,DC20036 		23-7439790 501c3 20,000       Community Educational Programs
(12) Excelencia In Education1752 N Street NW 6th Fl
Washington,DC20036 		20-0927912 501c3 25,000       Community Educational Programs
(13) Institute Responsible Citizenship1227 25th Street NW
Washington,DC20037 		54-2034070 501c3 9,000       Community Educational Programs
(14) Lincoln Square Business Improvement District1841 Broadway
New York,NY10023 		13-3922300   10,000       Community Educational Programs
(15) Monroe Community College1000 East Henrietta Road
Rochester,NY14623 		16-0849590 501c3 7,000       Community Educational Programs
(16) Mount Wachusett Community College444 Green Street
Gardner,MA01440 		04-6002284 501c3 10,000       Community Educational Programs
(17) National Association For Gifted Children1707 L Street NW
Washington,DC20036 		31-0686464 501c3 10,000       Community Educational Programs
(18) National Association Sec School Principals1904 Association Drive
Reston,VA20191 		52-6006937 501c3 36,580       Community Educational Programs
(19) National Center For Learning Disabilities381 Park Avenue South
New York,NY10019 		13-2899381 501c3 10,000       Community Educational Programs
(20) National Middle School Association4151 Executive Parkway
Westerville,OH43081 		31-0865702 501c3 8,995       Community Educational Programs
(21) National Principals Leadership111 West 57 Street
New York,NY10019 		80-0158229 501c3 15,000       Community Educational Programs
(22) National Staff Development Council504 South Locust Street
Oxford,OH45056 		31-0955962 501c3 25,000       Community Educational Programs
(23) New Mexico AP InitiativePO Box 31088
Santa Fe,NM87594 		27-0293685 501c3 25,000       Community Educational Programs
(24) NYS Council School Superintendents7 Elk Street 3 Fl
Albany,NY12207 		14-6046622   6,000       Community Educational Programs
(25) Pharr San Juan Alamo School DistrictPO Box 769
Pharr,TX78577 		74-6001876   26,500       Community Educational Programs
(26) Santa Ana Unified School1601 E Chestnut Street
Santa Ana,CA92701 		95-6002823   8,000       Community Educational Programs
(27) State Higher Education Executive Officers3035 Center Green Drive
Boulder,CO80301 		23-7167258 501c3 16,000       Community Educational Programs
(28) Teachers of English to Speakers of Other Languages1925 Ballenger Avenue
Alexandria,VA22314 		23-7003530 501c3 10,000       Community Educational Programs
(29) The Aspen Institute National Ed ForumOne Dupont Circle
Washington,DC20035 		84-0399006 501c3 50,000       Community Educational Programs
(30) The Council of State GovernmentsPO Box 11910
Lexington,KY40578 		36-6000818   23,700       Community Educational Programs
(31) The Education Trust1250 H Street NW
Washington,DC20005 		52-1982223 501c3 15,000       Community Educational Programs
(32) The Mater Academy6255 Bird Road
Miami,FL33155 		65-0857507   26,500       Community Educational Programs
(33) The National Governors Association444 North Capital Street
Washington,DC20001 		23-7391796 501c3 20,000       Community Educational Programs
(34) The University of California405 Hilgard Avenue
Los Angeles,CA90095 		95-2250801 501c3 20,000       Community Educational Programs
(35) University Of Southern California3470 Trousdale Pkwy
Los Angeles,CA90089 		95-1642394 501c3 20,000       Community Educational Programs
(36) Urban Superintendents Association of AmericaPO Box 1248
Chesapeake,VA23327 		54-1774228   10,125       Community Educational Programs
(37) WNETOrg450 W 33 Street
New York,NY10001 		26-2810489 501c3 15,000       Community Educational Programs
(38) World History ConnectedPO Box 816
Aspen,CO81612 		01-0785524 501c3 15,000       Community Educational Programs
2
Enter total number of section 501(c)(3) and government organizations ......................... Bullet Image
29
3
Enter total number of other organizations ................................ . Bullet Image
9
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2010

Schedule I (Form 990) 2010
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Use Schedule I-1 (Form 990) if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance
(1) Award for writing 1 10,000      
(2) Scholarships for public          
(3) Health research 119 342,365      









Part IV
Supplemental Information. Complete this part to provide the information required in Part I, line 2, and any other additional information.
Identifier Return Reference Explanation
I 2 Procedures for Monitoring Use of Grants Funds in U.S. The College Board maintains accurate records of the amounts of grants in acordance with GAAP, documents selection criteria and eligibility, and monitors use of grant funds.
Schedule I (Form 990) 2010


Additional Data


Software ID: 10000149
Software Version: 2010.2.15


Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
Yes
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
Yes
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
Yes
 
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
Yes
 
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) Gaston Caperton (i)
(ii)		 542,189
  		633,852
  		221,731
  		31,850
  		15,509
  		1,445,131
  		 
 
(2) Herbert Elish (i)
(ii)		 450,157
  		49,478
  		54,664
  		31,850
  		15,509
  		601,658
  		 
 
(3) Thomas Higgins (i)
(ii)		 385,927
  		27,383
  		35,027
  		31,623
  		15,509
  		495,469
  		 
 
(4) Neil Lane (i)
(ii)		 336,872
  		31,977
  		18,286
  		31,850
  		15,509
  		434,494
  		 
 
(5) Laurence Bunin (i)
(ii)		 387,647
  		44,566
  		25,385
  		31,850
  		5,973
  		495,421
  		 
 
(6) Eric Cantor (i)
(ii)		 387,647
  		56,554
  		29,920
  		31,850
  		15,509
  		521,480
  		 
 
(7) Diane Duggan (i)
(ii)		 369,245
  		31,445
  		23,838
  		31,850
  		1,003
  		457,381
  		 
 
(8) Trevor Packer (i)
(ii)		 251,719
  		28,451
  		540
  		31,850
  		5,973
  		318,533
  		 
 
(9) Peter Negroni (i)
(ii)		 386,208
  		15,880
  		39,440
  		31,850
  		5,579
  		478,957
  		 
 
(10) Tom Rudin (i)
(ii)		 297,325
  		24,842
  		16,611
  		31,850
  		15,509
  		386,137
  		 
 
(11) Wayne Camara (i)
(ii)		 292,247
  		11,039
  		11,165
  		31,850
  		 
  		346,301
  		 
 
(12) Mary C Scott (i)
(ii)		 199,667
  		 
  		 
  		26,179
  		5,973
  		231,819
  		 
 
(13) Dorothy Sexton (i)
(ii)		 216,478
  		3,126
  		1,976
  		29,400
  		5,973
  		256,953
  		 
 
(14) Steven Titan (i)
(ii)		 274,855
  		4,147
  		35,783
  		31,850
  		12,735
  		359,370
  		 
 
(15) Juliet Weissman (i)
(ii)		 218,316
  		7,576
  		418
  		30,777
  		15,122
  		272,209
  		 
 
(16) Kathryn Juric (i)
(ii)		 251,316
  		25,822
  		814
  		31,850
  		5,973
  		315,775
  		 
 
(17) Leroy Fails (i)
(ii)		 284,898
  		12,049
  		54,499
  		31,850
  		15,509
  		398,805
  		 
 
(18) Hal Higginbotham (i)
(ii)		 364,951
  		 
  		14,485
  		31,850
  		15,509
  		426,795
  		 
 
(19) Stephen Meyer (i)
(ii)		 295,181
  		7,338
  		9,458
  		31,850
  		15,509
  		359,336
  		 
 
(20) Pamela Nelson (i)
(ii)		 270,296
  		48,366
  		13,675
  		31,850
  		5,973
  		370,160
  		 
 
(21) James Strande (i)
(ii)		 324,034
  		 
  		3,106
  		31,850
  		15,509
  		374,499
  		 
 
(22) Edna Johnson (i)
(ii)		  
  		 
  		222,244
  		3,225
  		 
  		225,469
  		 
 
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
I 1a and 4b............ President received deferred compensation 509,163 and a monthly housing allowance that is included in his taxable compensation.
I 4a.......................... Edna Johnson received 222,244 in severance.
Schedule J (Form 990) 2010

Additional Data


Software ID: 10000149
Software Version: 2010.2.15
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Identifier Return Reference Explanation
Form 990 Part I 1.................... The College Board is a not-for-profit membership association that provides programs and services to help students prepare for and succeed in college. The College Board was created in 1900 to expand access to higher education. Today, the association is made up of more than 6,000 secondary schools, colleges, universities and other educational organizations. The College Board and its members are committed to the principles of excellence and equity in education, and that commitment is embodied in all of its programs, services and activities. The College Board works to improve education and respond to member needs and concerns.
Form 990 Part I 1.................. The College Board served more than seven million students and their parents 23,000 high schools and 3,800 colleges through major programs and services in college admission, guidance, assessment, financial aid, enrollment, and teaching and learning. To further its mission, the College Board also conducts research collects data advocates on behalf of students, teachers, school counselors, admission and financial aid officers, and institutions of higher education works to improve education standards and practices and holds forums and workshops to address the issues of interest to its members.
Form 990 Part I 1....... The SAT, the PSAT/NMSQT and the Advanced Placement Program AP are among the College Boards best-known programs. The College Board website is the most highly trafficked online college planning resource. The website provides critical information and helpful tools and services to millions of high school students every year. The site provides high-quality information about more than 3,800 college and universities, PSAT/NMSQT scores to students, career and college major exploration tools, SAT registration, and information and applications for a wide variety of financial aid resources.
Form 990 Part III 4a................. COLLEGE READINESS To fulfill commitment to excellence in education, the College Board works to help prepare all students to succeed in rigorous course work and to realize that college is a possibility for them. Through programs developed for grades six to 12, the College Board helps schools promote high standards of learning, place writing at the center of the curriculum and offer college guidance.
Form 990 Part III 4a................. COLLEGE READINESS Advanced Placement Program AP enables students to pursue college-level studies while still in high school. Through more than 30 college-level courses, each culminating in a rigorous exam, AP provides willing and academically prepared students with the opportunity to earn college credit or advanced placement, and also demonstrates to college admission officers that students have sought out the most rigorous curriculum available to them. College and university faculty play a vital role in ensuring that AP courses align with college-level standards by defining the curricular expectations of each course and through their review and approval of all AP teachers syllabi. Talented and dedicated AP teachers help AP students in classrooms around the world develop and apply the content knowledge and skills they will need in college.
Form 990 Part III 4a................. COLLEGE READINESS AP Exams are an essential part of the AP experience, enabling students to demonstrate their mastery of college-level work. Most four-year colleges and universities in the United States and universities in over 60 countries recognize AP Exam scores in the admission process and/or award credit and placement for qualifying scores. Research consistently shows that students who score a 3 or higher on AP Exams typically experience greater academic success in college and are more likely to graduate on time than otherwise comparable non-AP peers. Visit www.collegeboard.org/ap/creditpolicy to view AP credit and placement policies at more than 1,000 colleges and universities.
Form 990 Part III 4a................. COLLEGE READINESS PSAT/NMSQT is a comprehensive assessment program taken by more than 3.5 million students annually. The PSAT/NMSQT measures the critical reading, mathematics and writing skills that students need for success in college and beyond. It provides practice for the SAT entry into scholarship programs detailed feedback valuable resources for students, schools, and districts personalized college and career planning tools and data and reporting resources that help educators increase access to rigorous courses while improving teaching and learning.
Form 990 Part III 4a................. COLLEGE READINESS Publications The College Board offers publications, professional development and supplemental curriculum materials to help educators prepare students for success in college and beyond by providing a collaborative academic and career exploration curriculum for students, educators and parents. The program includes middle and high school family guides, as well as an online component to help students and their parents plan for, apply to and pay for college.
Form 990 Part III 4a................. COLLEGE READINESS The College Handbook, Scholarship Handbook, Book of Majors and Getting Financial Aid provide valuable information to prospective students and their parents. The College Counseling Sourcebook Advice and Strategies from Experienced School Counselors is an essential reference for counselors across the country. SpringBoard is the College Boards official Pre-AP program for grades 6 through 12 in English Language Arts and Mathematics, based on the rigorous College Board Standards for College Success. Written by teachers for teachers, SpringBoard is a research-based college readiness program designed to prepare all students for AP and college success through integrated instructional materials, formative assessments and sustained professional development.
Form 990 Part III 4a................. COLLEGE READINESS ReadiStep is a low-stakes middle school assessment that helps teachers provide the guidance students need to prepare for high school and college, developed by the College Board in partnership with education experts. ReadiStep identifies areas in which students need to develop their skills, as well as students who are ready for more advanced course work. ReadiStep is vertically aligned with the PSAT/NMSQT and SAT and measures the skills in three fundamental academic disciplines critical reading, mathematics, and writing skills.
Form 990 Part III 4a................. COLLEGE READINESS To help students in underrepresented groups enter the pipeline to higher education, the College Board, with the support of the Bill and Melinda Gates Foundation and the Michael and Susan Dell Foundation, created 15 public COLLEGE BOARD SCHOOLS for grades 6-12 that serve students in low-income and minority communities with the aim of preparing neighborhood students for access to and success in college.
Form 990 Part III 4a................. COLLEGE READINESS The College Board EXCELerator team of consultants works closely with school districts to support college readiness for all students. The District and EXCELerator team diagnose a Districts college readiness infrastructure, then work together to prioritize and implement needed improvements.
Form 990 Part III 4a................. COLLEGE READINESS The Chinese Language and Culture Initiatives is a collaboration with the Confucius Institute Headquarters/Hanban of China to support the growth of Chinese language education in U.S. schools and build a solid foundation for the AP Chinese language and culture course and exam. 174 guest teachers from China are placed in elementary, middle and high schools across the United States. In 2010, about 400 U.S. educators traveled to China for a week-long educational tour as guests of Hanban. In collaboration with the Asia Society, the College Board co-hosts the National Chinese Language Conference, attracting nearly 1,000 educators annually.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS..... By understanding students strengths and skills, teachers can help students succeed in high school and beyond. To help students build on their strengths and address weaknesses, the College Board has developed assessments for use by teachers, schools, students and colleges.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS.... SAT, the nations premier college admission test, was developed as a tool to democratize access to college for all students. The SAT measures the academic skills and knowledge that students acquire in high school. It also shows how well students can apply their knowledge, a factor that educators and researchers agree is critical to success in college course work. The SAT is accepted and used by the vast majority of nonprofit four-year colleges, including open-admission colleges. Nearly 1.6 million students in the class of 2010 took the SAT, and minority students comprised more than 40 percent of test-takers.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS The College Board provided SAT fee waivers to low-income students nearly 20 percent of SAT takers of the 2010 class for whom exam fees would present an unnecessary barrier in the college-going process. The directory of colleges that have agreed to waive application fees for students participating in the SAT fee-waiver program is located at http//www.collegeboard.org/proddownloads/sat/directory-of-colleges-for-sat-program-fee-waivers.pdf.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS College-Level Examination Program CLEP assesses students college-level knowledge, regardless of where the knowledge was acquired. Students can use the CLEP examinations to demonstrate learning and earn placement, credit or exemption from introductory college-level courses. ACCUPLACER, an Internet-based computer-adaptive assessment system, provides an immediate and accurate determination of student skills and specified developmental needs.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS Enrollment Services The College Board works with colleges and universities to help them find the best students for their campuses and to effectively and efficiently distribute the financial aid that will help students complete their education. The College Board provides a suite of financial aid, recruitment and admission services that help colleges and students achieve their goals.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS College Scholarship Service pioneered need-based financial aid concepts and methodologies more than five decades ago. Today, the College Boards various financial aid programs and services help institutions distribute resources efficiently, while supporting equity and a high level of service. PowerFAIDS is an all-encompassing financial aid management system. Institutional Need Analysis System INAS is a need-analysis calculator that allows colleges to determine estimated family contributions.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS CSS/Financial Aid PROFILE is a service provided to colleges and universities to make sensitive financial aid decisions and to students and families to apply for institutional aid. Fee Waivers are granted automatically to first-time applicants from low-income families. Colleges use the Institutional Documentation Service IDOC to greatly reduce the amount of paper in their offices. On a colleges behalf, the College Board will collect documents from applicants, scan them, enter tax return and W-2 data, and transmit data electronically to institutions, making the process easier for colleges, students and parents. The College Boards Net Price Calculator Service, launched in October 2010, assists colleges in providing student-specific information about their net price.
Form 990 Part III 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS Enrollment Planning Service EPS and Descriptor PLUS are data services that make use of College Board information to provide institutions with intelligence on trends and conditions that directly affect their enrollment management strategy. Student Search Service provides colleges, universities and scholarship organizations with access to college-bound students who wish to be recruited. Colleges and universities use the Admitted Student Questionnaire ASQ to determine how they might improve aspects of their institutions, such as academic offerings or recruitment materials.
Form 990 Part III 4c..................RESEARCH, DATA ANALYSIS..... Annual survey of colleges collects information of use to students, parents, counselors and educators about the characteristics of accredited colleges, including programs, costs, application requirements and deadlines. The data are used to produce the College Boards popular College Search program on collegeboard.org the College Handbook, now in its 47th edition, and the annual Trends in College Pricing, part of the Trends in Higher Education Series. The Annual Survey of Colleges data are also used by journalists and researchers.
Form 990 Part III 4c..................RESEARCH, DATA ANALYSIS..... Research and Development Department conducts research on issues of importance to core programs, such as the SAT and AP, and evaluations of newer programs, such as SpringBoard and College Board Schools. Results are often disseminated through published research reports and presentations at various educational conferences, including the conference of the American Educational Research Association.
Form 990 Part III 4c..................RESEARCH, DATA ANALYSIS..... AP Report to the Nation reported educators quantifiable successes in helping a wider, more ethnically diverse segment of students gain access to and achieve success in college-level work. In September, the College Board released the results of an analysis of the years graduating class of SAT takers, noting a higher number of first-generation students than last year and a high rate of minority student participation.
Form 990 Part III 4c..................RESEARCH, DATA ANALYSIS..... Trends in College Pricing 2011 and Trends in Student Aid 2011 showed that public college prices rose rapidly over the past decade. However, increases in financial aid, especially from the federal government, have prevented the net prices students pay for tuition and fees from rising over time in inflation-adjusted dollars. The reports also documented a wide variation in prices in a diverse higher education system. The Trends in Higher Education Series supplies important statistics, information and analysis for policymakers, educators, news media and the public, as well as thousands of College Board members.
Form 990 Part III 4c..................ADVOCACY..... Education Comes First The College Board builds critical connections between policy research and real-world experience, making innovative ideas accessible and actionable to drive fundamental systemic reform in education. The College Board is dedicated to the study of educational opportunity and success. It conducts research and analyses on policies and educational challenges related to three policy areas college preparation and access, college affordability and financial aid, college admission and completion.
Form 990 Part III 4c..................ADVOCACY..... The College Board provides data, tools and resources to policymakers and educators to broaden the reach of programs that work, while also improving educational opportunities and outcomes. Critical information about college access and affordability is provided to policymakers, educators, parents and students to improve the school-to college transition and increase college completion rates, especially for traditionally underserved groups.
Form 990 Part III 4c..................ADVOCACY..... The College Board engages a national network of policymakers, practitioners, researchers and innovators to share ideas, explore solutions to seemingly intractable problems in education, and identify gaps in information. Throughout the year the College Board hosts policy forums and roundtables, convening innovative minds to radically rethink how education is delivered in America. The College Boards work is focused on three areas critical to college success. A portfolio of research-based initiatives addresses the challenges and opportunities in each area.
Form 990 Part III 4c..................ADVOCACY..... College Preparation Access We provide evidence-based tools, resources and effective practices to help educators build a college-ready culture of high expectations and achievement. We also raise awareness of the value and importance of K-12 teachers and school counselors, who work directly with students, their families and their communities. Key initiatives include The College Keys Compact, School Counselor Advocacy, Educational Challenges Facing Young Men of Color, Teacher Advocacy and the National Writing Project, and Arts at the Core.
Form 990 Part III 4c..................ADVOCACY..... College Affordability Financial Aid All students should have access to an affordable college experience. We offer recommendations to improve and simplify the student financial aid system to make enrollment and full participation in the college experience possible for all students. We also provide institutions and policymakers with data that shed light on the current state of college prices and student financial aid, as well as long-term pricing and financial aid trends. Key initiatives include Rethinking Student Aid, Trends in Higher Education Series, and Education Pays.
Form 990 Part III 4c..................ADVOCACY..... College Admission Completion Making the benefits of higher education available to more people improves lives and strengthens our nation. The College Board offers recommendations to simplify the college admission and transfer processes, promote the educational benefits of diversity and improve college completion rates. We develop evidence-based practices and policies to increase post secondary attainment, particularly among students from low-income and minority backgrounds, as well as underserved schools and districts.
Form 990 Part III 4c..................ADVOCACY..... The Annual College Completion Agenda A comprehensive progress report on rigorous indicators aligned to 10 interdependent recommendations -- charts the progress of the nation and each of the 50 states toward the goal of 55 college completion by 2025. The report points out success in individual states, while acknowledging the formidable challenges that remain at every level of the system for students who aspire to enroll and succeed in college. Key initiatives include College Completion Agenda, Access Diversity Collaborative, Admissions in the 21st Century, and Community College Transfer and Retention.
Form 990 Part III 4c.................MEMBERSHIP..... College Board recruits and maintains new members, supports governance activities and works to strengthen relationships between College Board staff and members to achieve our shared goals. Through programs, services and large-scale conferences, the College Board seeks to foster community, expand knowledge and enhance the profession among its more than 6,000 members from the United States and abroad. Professional development is another important component of College Board services. Support for teachers, counselors and administrators includes online resources, workshops, conferences and publications.
Form 990 Part III 4c..................ADVOCACY..... To further foster the College Boards mission of connecting all students-including those with disabilities-to college success, Services for Students with Disabilities staff works hard to ensure that students with disabilities receive the accommodations necessary to participate in College Board testing. To determine who requires an accommodation, the College Board uses qualified professionals, both in-house staff and our national panel of experts, to review and assess every request on an individual basis. A number of other services assist colleges and universities in finding students who will succeed on their campuses, managing these students financial aid needs and evaluating their educational outcomes.
Form 990 Part III 4c..................ADVOCACY..... Other initiatives build on the College Boards mission to connect students to college success by working to improve academic preparation increase access to college maximize our nations higher education system, which includes addressing graduation and retention and consider the gamut of K-12 issues.
Form 990 Part VI 6........................ The College Board is a membership corporation chartered by the NYS Board of Regents whose members are institutions, systems, organizations and agencies engaged in or serving post secondary/higher and secondary education and working to support preparation for and transition to post secondary/higher education.
Form 990 Part VI 7a...................... Members elect 30 of the 31 members of the governing body, the Board of Trustees, by appointing delegates who represent them at meetings of the College Board, Regional Assemblies, and National Assemblies as follows 9 Trustees are elected by 6 Regional Assemblies, 6 Trustees are elected by 3 National Asssemblies, and 15 Trustees are elected at-large nationally.
Form 990 Part VI 7b....................... If the governing board proposes an amendment of the corporate Charter or bylaws, a two-thirds vote of the members is required to approve the proposed amendment. Members may also suspend the Bylaws with a unanimous vote when a quorum is present at a meeting.
Form 990 Part VI 11b...................... The 990 is reviewed by the Tax Director, the College Boards public accounting firm, the Chief Accounting Officer, members of the senior management team, and the Audit Committee of the Board of Trustees before it is provided to the Board of Trustees.
Form 990 Part VI 12c.................... Annual Disclosure Statement........... Each year, the College Board Office provides the Trustees, Officers, and Executive Directors Guidelines for Avoiding Conflicts of Interest, Maintaining Confidentiality, and Barring Insider Trading and requires them to sign annual disclosure statements, which are reviewed by the College Board Offices of the Secretary and General Counsel.
Form 990 Part VI 12c contd........ The College Board Employee Handbook Handbook sets forth the College Board policies on conflicts, which require employees to report actual and potential conflicts in writing. A violation will result in immediate discipline, including immediate termination. Ethics and Compliance Reporting System is an additional mechanism for both employees and non-employees to raise concerns in an anonymous and confidential manner through an internet based ethics and compliance reporting system and call center. Reports submitted are reviewed by the College Board Office of the General Counsel.
Form 990 Part VI 15b.................... Compensation for top management is reviewed annually by an external consulting firm and by the Compensation Committee of the Board of Trustees.
Form 990 Part VI 19...................... The College Board complies with all laws requiring public disclosure of governing documents, conflict of interest policies, and financial statement reporting. The College Boards Bylaws, Charter, and Assembly Governance Plans are available at collegeboard.org.
Form 990 Part VII   Gaston Caperton does not receive any compensation for his Trustee role. College Board Trustees do not receive any compensation in their capacity as a Trustee. Guidelines adopted by the Board of Trustees on October 3, 2008 no longer permit payments to a Trustee for service beyond the scope of his or her service as a Trustee of the College Board which must be fully disclosed. The listed payments were honoraria provided to members of academic committees related to committee service prior to their becoming trustees.
Form 990 Part VIII 2d................................................................ Other Program Service Revenue of 26,678,385 is made up of the following ............. Puerto Rico/Latin America Programs.......... 12,181,000............................... Regional Advisory Services............................. 4,724,000........................... Program General.............................................. 5,906,179..................... Membership Dues and Assessments .........2,503,938................................ Relationship Development .....................1,126,465..................................... Research and Psychometrics................ 223,000.................................. Government Affairs................................ 13,803.
Form 990 Part IX 11g................... This expense consists of consulting and contractual vendor services for test administration and fulfillment.
Form 990 Part XI 2b...................... The College Boards financial statements were audited on a consolidated basis.
Form 990 Part XI 5.................................................................. Change in Accounting for Post retirement benefits......................1,080,000....... Release of Temporarily Restricted Net Assets.............................3,232,222...... Unrealized Gain on Investment................................................... 31,678,534 Total ...........................................................................27,366,312
Form 990 3 Part I-B, SCHEDULE C........... The College Board did not incur a section 4955 tax for the year and therefore the filing of Form 4720 is not applicable.
Form 990 Part V   Cayman Islands, United Kingdom and British Virgin Islands.
    Form 990 Part I Line 1.................... The College Board is a not-for-profit membership association that provides programs and services to help students prepare for and succeed in college. The College Board was created in 1900 to expand access to higher education. Today, the association is made up of more than 6,000 secondary schools, colleges, universities and other educational organizations. The College Board and its members are committed to the principles of excellence and equity in education, and that commitment is embodied in all of its programs, services and activities. The College Board works to improve education and respond to member needs and concerns. Form 990 Part I Line 1.................. The College Board served more than seven million students and their parents 23,000 high schools and 3,800 colleges through major programs and services in college admission, guidance, assessment, financial aid, enrollment, and teaching and learning. To further its mission, the College Board also conducts research collects data advocates on behalf of students, teachers, school counselors, admission and financial aid officers, and institutions of higher education works to improve education standards and practices and holds forums and workshops to address the issues of interest to its members. Form 990 Part I Line 1....... The SAT, the PSAT/NMSQT and the Advanced Placement Program AP are among the College Boards best-known programs. The College Board website is the most highly trafficked online college planning resource. The website provides critical information and helpful tools and services to millions of high school students every year. The site provides high-quality information about more than 3,800 college and universities, PSAT/NMSQT scores to students, career and college major exploration tools, SAT registration, and information and applications for a wide variety of financial aid resources. Form 990 Part III Line 4a................. COLLEGE READINESS To fulfill commitment to excellence in education, the College Board works to help prepare all students to succeed in rigorous course work and to realize that college is a possibility for them. Through programs developed for grades six to 12, the College Board helps schools promote high standards of learning, place writing at the center of the curriculum and offer college guidance. Form 990 Part III Line 4a................. COLLEGE READINESS Advanced Placement Program AP enables students to pursue college-level studies while still in high school. Through more than 30 college-level courses, each culminating in a rigorous exam, AP provides willing and academically prepared students with the opportunity to earn college credit or advanced placement, and also demonstrates to college admission officers that students have sought out the most rigorous curriculum available to them. College and university faculty play a vital role in ensuring that AP courses align with college-level standards by defining the curricular expectations of each course and through their review and approval of all AP teachers syllabi. Talented and dedicated AP teachers help AP students in classrooms around the world develop and apply the content knowledge and skills they will need in college. Form 990 Part III Line 4a................. COLLEGE READINESS AP Exams are an essential part of the AP experience, enabling students to demonstrate their mastery of college-level work. Most four-year colleges and universities in the United States and universities in over 60 countries recognize AP Exam scores in the admission process and/or award credit and placement for qualifying scores. Research consistently shows that students who score a 3 or higher on AP Exams typically experience greater academic success in college and are more likely to graduate on time than otherwise comparable non-AP peers. Visit www.collegeboard.org/ap/creditpolicy to view AP credit and placement policies at more than 1,000 colleges and universities. Form 990 Part III Line 4a................. COLLEGE READINESS PSAT/NMSQT is a comprehensive assessment program taken by more than 3.5 million students annually. The PSAT/NMSQT measures the critical reading, mathematics and writing skills that students need for success in college and beyond. It provides practice for the SAT entry into scholarship programs detailed feedback valuable resources for students, schools, and districts personalized college and career planning tools and data and reporting resources that help educators increase access to rigorous courses while improving teaching and learning. Form 990 Part III Line 4a................. COLLEGE READINESS Publications The College Board offers publications, professional development and supplemental curriculum materials to help educators prepare students for success in college and beyond by providing a collaborative academic and career exploration curriculum for students, educators and parents. The program includes middle and high school family guides, as well as an online component to help students and their parents plan for, apply to and pay for college. Form 990 Part III Line 4a................. COLLEGE READINESS The College Handbook, Scholarship Handbook, Book of Majors and Getting Financial Aid provide valuable information to prospective students and their parents. The College Counseling Sourcebook Advice and Strategies from Experienced School Counselors is an essential reference for counselors across the country. SpringBoard is the College Boards official Pre-AP program for grades 6 through 12 in English Language Arts and Mathematics, based on the rigorous College Board Standards for College Success. Written by teachers for teachers, SpringBoard is a research-based college readiness program designed to prepare all students for AP and college success through integrated instructional materials, formative assessments and sustained professional development. Form 990 Part III Line 4a................. COLLEGE READINESS ReadiStep is a low-stakes middle school assessment that helps teachers provide the guidance students need to prepare for high school and college, developed by the College Board in partnership with education experts. ReadiStep identifies areas in which students need to develop their skills, as well as students who are ready for more advanced course work. ReadiStep is vertically aligned with the PSAT/NMSQT and SAT and measures the skills in three fundamental academic disciplines critical reading, mathematics, and writing skills. Form 990 Part III Line 4a................. COLLEGE READINESS To help students in underrepresented groups enter the pipeline to higher education, the College Board, with the support of the Bill and Melinda Gates Foundation and the Michael and Susan Dell Foundation, created 15 public COLLEGE BOARD SCHOOLS for grades 6-12 that serve students in low-income and minority communities with the aim of preparing neighborhood students for access to and success in college. Form 990 Part III Line 4a................. COLLEGE READINESS The College Board EXCELerator team of consultants works closely with school districts to support college readiness for all students. The District and EXCELerator team diagnose a Districts college readiness infrastructure, then work together to prioritize and implement needed improvements. Form 990 Part III Line 4a................. COLLEGE READINESS The Chinese Language and Culture Initiatives is a collaboration with the Confucius Institute Headquarters/Hanban of China to support the growth of Chinese language education in U.S. schools and build a solid foundation for the AP Chinese language and culture course and exam. 174 guest teachers from China are placed in elementary, middle and high schools across the United States. In 2010, about 400 U.S. educators traveled to China for a week-long educational tour as guests of Hanban. In collaboration with the Asia Society, the College Board co-hosts the National Chinese Language Conference, attracting nearly 1,000 educators annually. Form 990 Part III Line 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS..... By understanding students strengths and skills, teachers can help students succeed in high school and beyond. To help students build on their strengths and address weaknesses, the College Board has developed assessments for use by teachers, schools, students and colleges. Form 990 Part III Line 4b................. COLLEGE CONNECTION SUCCESS SYSTEMS.... SAT, the nations premier college admission test, was developed as a tool to democratize access to college for all students. The SAT measures the academic skills and knowledge that students acquire in high school. It also shows how well students can apply their knowledge, a factor that educators and researchers agree is critical to success in college course work. The SAT is accepted and used by the vast majority of nonprofit four-year colleges, including open-admission colleges. Nearly 1.6 million
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID: 10000149
Software Version: 2010.2.15
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
College Entrance Examination Board
 
Employer identification number

13-1623965
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" on Form 990, Part IV, line 33.)
(a)
Name, address, and EIN of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income
(e)
End-of-year assets


 		(f)
Direct controlling
entity

















Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section
(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled organization
Yes No












For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of related organization



 		(b)
Primary activity



 		(c)
Legal domicile
(state or
foreign
country)
 		(d)
Direct controlling
entity


 		(e)
Type of entity
(C corp, S corp,
or trust)

 		(f)
Share of total income



 		(g)
Share of
end-of-year
assets

 		(h)
Percentage
ownership
(1) Sequitur Corporation
45 Columbus Avenue
New York,NY10023
75-2229149 		Recruitment Services Software TX Not Applicable
  		C Corp 188,547 1,380,920 100.000 %
(2) MyRoad
45 Columbus Avenue
New York,NY10023
30-0210217 		Guidance Services Software DE Not Applicable
  		C Corp -61,000 292,451 100.000 %










Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35, 35A, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III or IV.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
 
No
c Gift, grant, or capital contribution from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
 
No
d Loans or loan guarantees to or for other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Sale of assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Purchase of assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Exchange of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Lease of facilities, equipment, or other assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Performance of services or membership or fundraising solicitations for other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1k
 
No
l Performance of services or membership or fundraising solicitations by other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1l
 
No
m Sharing of facilities, equipment, mailing lists, or other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1m
 
No
n Sharing of paid employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1n
Yes
 
o Reimbursement paid to other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid by other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
Yes
 
q Other transfer of cash or property to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
 
No
r Other transfer of cash or property from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type(a-r) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1)
(2)
(3)
(4)
(5)
(6)
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Are all
partners
section
501(c)(3)
organizations? 		(e)
Share of
end-of-year
assets 		(f)
Disproprtionate allocations? 		(g)
Code V—UBI
amount in box
20 of Schedule K-1
(Form 1065) 		(h)
General or
managing
partner?
Yes No Yes No Yes No






























Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation
Additional Data


Software ID: 10000149
Software Version: 2010.2.15