Kqed Inc — Form 990, tax year 2010

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Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2010
Open to Public Inspection
A For the calendar year, or tax year beginning 10-01-2010 and ending 09-30-2011
BCheck if applicable:
CName of organization
KQED INC
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
2601 MARIPOSA STREET
 
Room/suite
City or town, state or country, and ZIP + 4
SAN FRANCISCO, CA941101400
D Employer identification number

94-1241309
E Telephone number

G Gross receipts $ 63,996,680
F Name and address of principal officer:
MITZIE KELLEY
2601 MARIPOSA STREET
SAN FRANCISCO,CA941101400
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.KQED.ORG
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1954
M State of legal domicile: CA
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: TO PROVIDE INFORMATIVE, EDUCATIONAL, ENGAGING AND ENTERTAINING PUBLIC MEDIA.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) .... 3 28
4 Number of independent voting members of the governing body (Part VI, line 1b) .... 4 28
5 Total number of individuals employed in calendar year 2010 (Part V, line 2a) ... 5 402
6 Total number of volunteers (estimate if necessary) .... 6 2,352
7a Total unrelated business revenue from Part VIII, column (C), line 12 .. 7a 3,264
b Net unrelated business taxable income from Form 990-T, line 34 .. 7b -7,830
Revenues; Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 52,283,294 57,232,472
9 Program service revenue (Part VIII, line 2g) ......... 778,990 2,686,195
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 948,378 1,242,998
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 682,816 731,546
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 54,693,478 61,893,211
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 13,600 0
14 Benefits paid to or for members (Part IX, column (A), line 4) .... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 27,789,002 29,403,086
16a Professional fundraising fees (Part IX, column (A), line 11e).... 1,392,230 1,705,659
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet14,860,222    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24f).... 24,311,722 26,802,101
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 53,506,554 57,910,846
19 Revenue less expenses. Subtract line 18 from line 12...... 1,186,924 3,982,365
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............ 99,407,932 101,383,841
21 Total liabilities (Part X, line 26)............ 13,393,284 13,506,229
22 Net assets or fund balances. Subtract line 21 from line 20 ..... 86,014,648 87,877,612
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title.
Paid Preparer's Use Only Preparer's
signatureBig Right Arrow 		Date
right pointing bullet image Preparer’s taxpayer identification number
(see instructions)
Firm’s name (or yours
if self-employed),
address, and ZIP + 4Big Right Arrow




 		EIN right pointing bullet image
Phone no. right pointing bullet image
May the IRS discuss this return with the preparer shown above? (see instructions) .........
For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2010)
Form 990 (2010)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III . . . . . . . . . .
1
Briefly describe the organization’s mission: KQED IS FOR EVERYONE WHO WANTS TO BE MORE. OUR TELEVISION, RADIO, DIGITAL MEDIA AND EDUCATIONAL SERVICES CHANGE LIVES FOR THE BETTER AND HELP INDIVIDUALS AND COMMUNITIES ACHIEVE THEIR FULL POTENTIAL.KQED SERVES THE PEOPLE OF NORTHERN CALIFORNIA WITH A COMMUNITY-SUPPORTED ALTERNATIVE TO COMMERCIAL MEDIA. WE PROVIDE CITIZENS WITH THE INFORMATION THEY NEED TO MAKE INFORMED DECISIONS, CONVENE COMMUNITY DIALOGUE, BRING THE ARTS TO EVERYONE, AND ENGAGE AUDIENCES TO SHARE THEIR STORIES. WE HELP STUDENTS AND TEACHERS THRIVE IN 21ST CENTURY CLASSROOMS, AND TAKE PEOPLE OF ALL AGES ON JOURNEYS OF EXPLORATION, EXPOSING THEM TO NEW PEOPLE, PLACES AND IDEAS.WE CELEBRATE DIVERSITY, EMBRACE INNOVATION, VALUE LIFELONG LEARNING AND PARTNER WITH THOSE WHO SHARE OUR PASSION FOR PUBLIC SERVICE.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ....................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ..........................
If “Yes,” describe these changes on Schedule O.
4
Describe the exempt purpose achievements for each of the organization’s three largest program services by expenses.
Section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 19,502,431 including grants of $   ) (Revenue $ 604,858 )
KQED 9 IS ONE OF THE NATION'S MOST-WATCHED PUBLIC TELEVISION STATIONS WITH AN AVERAGE OF APPROXIMATELY 2.5 MILLION VIEWERS TUNING IN WEEKLY IN THE SAN FRANCISCO-OAKLAND-SAN JOSE MARKET. SINCE FIRST GOING ON THE AIR IN 1954, KQED HAS BEEN AN INTEGRAL PART OF THE BAY AREA'S MEDIA AND CULTURAL LANDSCAPE. THE STATION PRODUCES ITS OWN UNIQUE LOCAL AND NATIONAL PROGRAMS AND COLLABORATES WITH FILMMAKERS AND DOCUMENTARY PRODUCERS TO PRESENT MORE INDEPENDENT PROGRAMMING THAN ANY OTHER PUBLIC TELEVISION STATION IN THE NATION.KQED PUBLIC TELEVISION IS COMMITTED TO PRODUCING, CO-PRODUCING, AND PRESENTING CONTENT THAT SERVES THE PEOPLE OF NORTHERN CALIFORNIA AND BEYOND. IN 2011, KQED CONTINUED TO BROADCAST LOCALLY-PRODUCED SERIES EACH WEEK SHOWCASING DIFFERENT ASPECTS OF LIFE IN THE BAY AREA. PROGRAMS INCLUDE QUEST, KQED'S MULTIMEDIA SCIENCE, NATURE AND ENVIRONMENT SERIES, IN ITS FIFTH SEASON; CHECK, PLEASE! BAY AREA, WHERE LOCAL DINERS REVIEW THEIR FAVORITE BAY AREA RESTAURANTS, IN ITS SIXTH SEASON; AND THIS WEEK IN NORTHERN CALIFORNIA, THE CURRENT AFFAIRS PROGRAM OFFERING JOURNALISTS' THOUGHT-PROVOKING ROUNDTABLE DISCUSSIONS, WHICH HAD ITS TWENTY-SECOND SEASON IN 2011.OTHER LOCAL PRODUCTIONS INCLUDED TWO INDEPENDENT FILM SERIES: IMAGEMAKERS, A COLLECTION OF INTERNATIONALLY ACCLAIMED SHORT FILMS; AND TRULY CA, WHICH SHOWCASES DOCUMENTARIES THAT FOCUS ON LOCAL, REGIONAL, AND STATEWIDE ISSUES AND AIRS ON PUBLIC TELEVISION STATIONS THROUGHOUT CALIFORNIA. IN 2011, KQED PACKAGED AND PRESENTED A SECOND SEASON OF FOUR FULL-LENGTH OPERAS FROM THE SAN FRANCISCO OPERA, FOR NINE HOURS OF WORLD-CLASS CONTENT HOSTED BY JOAN CHEN. THE OPERAS BROADCAST WERE LA BOHEME, LUCIA DI LAMMERMOOR, TOSCA AND THE ELIXIR OF LOVE. KQED WAS ALSO A LEADER IN PRESENTING INDEPENDENT PRODUCTIONS TO NATIONWIDE AUDIENCES. AVEC ERIC, BAD BLOOD, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, GLOBAL FOCUS: THE NEW ENVIRONMENTALISTS, IRENA SENDLER: IN THE NAME OF THEIR MOTHERS, KEEPING SCORE, NOT IN OUR TOWN, ROADTRIP NATION AND TRAVELSCOPE ARE PROGRAMS WHICH KQED SUPPORTED IN FINDING DISTRIBUTION AND NATIONAL AUDIENCES.KQED PLUS AND KQET SERVE THE LARGE SOUTH BAY AND CENTRAL COAST POPULATIONS WITH A WIDE ARRAY OF PROGRAMS THAT HIGHLIGHT THE DIVERSITY OF THEIR POPULATIONS. KQED PLUS PRODUCED A NUMBER OF SPECIALS REFLECTING ITS COMMUNITY. ITS 2011 PREMIERES INCLUDED NEW EPISODES OF THIS IS US, A SERIES PROFILING REMARKABLE INDIVIDUALS FROM THE LOCAL AREA, HISTORY QUIZ AND CLASSIC CLIPS. ADDITIONALLY, KQED PLUS LAUNCHED EQUAL TIME, A NEW SERIES PRODUCED BY THE SCHOOL OF JOURNALISM AND MASS COMMUNICATIONS AT SAN JOSE STATE UNIVERSITY IN ASSOCIATION WITH KQED PLUS, DESIGNED TO LOOK IN-DEPTH AT ISSUES OF IMPORTANCE TO CALIFORNIANS.KQED PUBLIC TELEVISION RECEIVED A NUMBER OF AWARDS IN 2011 INCLUDING FIVE REGIONAL EMMY AWARDS FOR THE PRODUCTIONS THIS IS US AND QUEST. THE ACOUSTICAL SOCIETY OF AMERICA RECOGNIZED QUEST WITH A "SCIENCE WRITING AWARD FOR JOURNALISTS," AND THE SOCIETY OF PROFESSIONAL JOURNALISTS, NORTHERN CALIFORNIA CHAPTER, AWARDED QUEST AND CLIMATE WATCH TELEVISION PRODUCTIONS WITH TWO "EXCELLENCE IN JOURNALISM" AWARDS. FOR THEIR TELEVISION COLLABORATION, "GOING UP: SEA LEVEL RISE IN SAN FRANCISCO BAY" QUEST AND CLIMATE WATCH ALSO RECEIVED THE PRESTIGIOUS "KAVLI SCIENCE JOURNALISM AWARD" FROM AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS). THIS WEEK IN NORTHERN CALIFORNIA RECEIVED A SAN FRANCISCO PENINSULA PRESS CLUB AWARD FOR BELVA DAVIS' INTERVIEW WITH CONDOLEEZZA RICE.
4b (Code:   ) (Expenses $ 10,544,261 including grants of $   ) (Revenue $ 156,988 )
KQED PUBLIC RADIO IS AMONG THE MOST-LISTENED-TO PUBLIC RADIO STATIONS IN THE NATION, WITH CLOSE TO 811,000 WEEKLY RADIO LISTENERS IN THE SAN FRANCISCO METRO SURVEY AREA, AND AN ADDITIONAL 44,000+ IN THE SACRAMENTO AREA. ITS AWARD-WINNING NEWS AND PUBLIC AFFAIRS PROGRAM SERVICE CAN BE HEARD ON 88.5 FM OR COMCAST CHANNEL 960 IN SAN FRANCISCO, KQEI 89.3 FM IN SACRAMENTO, 88.3 FM IN SANTA ROSA AND 88.1 FM IN MARTINEZ. KQED PUBLIC RADIO BROADCASTS MANY OF NPR'S STELLAR PROGRAMS. IN ADDITION, KQED PUBLIC RADIO PRODUCES A SIGNIFICANT NUMBER OF LOCAL PROGRAMS AND SERIES INCLUDING THE AWARD-WINNING FORUM (OVER 500 NEW SHOWS IN 2011); THE CALIFORNIA REPORT, THE DAILY NEWS SEGMENT AND WEEKLY 30-MINUTE NEWS MAGAZINE CARRIED BY OVER 25 STATIONS IN THE STATE OF CALIFORNIA, WHICH INCLUDES RADIO REPORTS FROM CLIMATE WATCH, A MULTIMEDIA SERIES PROVIDING IN-DEPTH COVERAGE OF CLIMATE-RELATED SCIENCE AND POLICY ISSUES FROM A CALIFORNIA PERSPECTIVE; THE DO LIST, A WEEKLY LOOK AT UPCOMING ARTS OFFERINGS AND EVENTS; AS WELL AS 18 WEEKDAY KQED NEWS REPORTS, PERSPECTIVES AND QUEST RADIO REPORTS. KQED PUBLIC RADIO ALSO PRESENTS CONTENT FROM THE COMMONWEALTH CLUB OF CALIFORNIA, THE WORLD AFFAIRS COUNCIL OF NORTHERN CALIFORNIA AND CITY ARTS AND LECTURES. KQED PUBLIC RADIO CONTINUED TO EMBRACE 21ST CENTURY MEDIA TECHNIQUES IN 2011, EXPANDING THE REACH OF KQED PUBLIC RADIO CONTENT THROUGH A WIDE ARRAY OF ONLINE SERVICES INCLUDING ACCOMPANYING SLIDE SHOWS, GOOGLE MAPS, VIDEO FEATURES, BLOGS, PODCASTS, AND A LIVE AUDIO STREAM, ALL AVAILABLE FREE ON KQED.ORG. SOME KQED PUBLIC RADIO BROADCASTS ARE ALSO PART OF THE SIRIUS SATELLITE NETWORK. KQED PUBLIC RADIO REPORTERS AND PROGRAMS INCLUDING THE CALIFORNIA REPORT, FORUM, QUEST, AND THE SPECIALS "33X20" AND "ON SHAKY GROUND," RECEIVED A NUMBER OF AWARDS IN 2011: FIVE AWARDS FROM THE RADIO-TELEVISION NEWS DIRECTORS ASSOCIATION OF NORTHERN CALIFORNIA; FOUR FROM THE SOCIETY OF PROFESSIONAL JOURNALISTS, NORTHERN CALIFORNIA CHAPTER; THREE FROM THE SAN FRANCISCO PENINSULA PRESS CLUB; AND FIVE FROM THE SAN DIEGO SOCIETY OF PROFESSIONAL JOURNALISTS. KQED PUBLIC RADIO ALSO RECEIVED AWARDS FROM THE ASIAN AMERICAN JOURNALISTS ASSOCIATION, THE ASSOCIATION OF HEALTH CARE JOURNALISTS, THE CENTER FOR CALIFORNIA STUDIES AT CALIFORNIA STATE UNIVERSITY SACRAMENTO AND THE SACRAMENTO PRESS CLUB, AND THE PUBLIC RADIO NEWS DIRECTORS ASSOCIATION.
4c (Code:   ) (Expenses $ 2,425,371 including grants of $   ) (Revenue $ 2,089 )
KQED INTERACTIVE, WHICH INCLUDES KQED.ORG AND KQEDNEWS.ORG, DEVELOPS CONTENT AND APPLICATIONS FOR DIGITAL PLATFORMS AND MOBILE DEVICES. KQED'S WEBSITES SERVE AS A COMMUNITY CONVENER, PROVIDING EVENT LISTINGS, RESOURCES, ONLINE POLLS, PODCASTS, BLOGS AND OTHER ITEMS OF TIMELY INTEREST. KQED.ORG FUNCTIONS AS KQED'S THIRD MEDIA PLATFORM, DELIVERING CONTENT SPECIFICALLY ACQUIRED FOR THE WEB. ORIGINAL AUDIO OR VIDEO PODCAST SERIES INCLUDE "GALLERY CRAWL," A MONTHLY LOOK AT BAY AREA GALLERIES; "WRITERS' BLOCK," FEATURING NEW BAY AREA WRITERS; "NOISE POP" AND "THE BAY BRIDGED," SPOTLIGHTS ON NEW INDEPENDENT AND UNDERGROUND MUSIC; "TRULY CA SHORTS," A SHOWCASE OF SHORT INDEPENDENT FILMS; AND QUEST'S "SCIENCE ON THE SPOT" ONLINE VIDEO SERIES. KQED'S BLOGS INCLUDE "CAPITAL NOTES," A GLIMPSE OF THE POLICIES, PEOPLE AND POLITICS OF CALIFORNIA STATE GOVERNMENT; "BAY AREA BITES," A POPULAR FOOD BLOG; THE KQED ARTS AND CULTURE BLOG, "MINDSHIFT," ON EDUCATION TECHNOLOGY AND THE FUTURE OF LEARNING; "NEWS FIX," AN UP-TO-THE-MINUTE DIGEST OF BAY AREA NEWS; AND CLIMATE WATCH, FEATURING A BLOG AND OTHER MULTIMEDIA CONTENT ON CLIMATE CHANGE ISSUES. IN ADDITION, KQED.ORG CREATES A WEB PRESENCE FOR ONGOING KQED-PRODUCED SERIES SUCH AS QUEST, THIS WEEK IN NORTHERN CALIFORNIA, IMAGEMAKERS AND CHECK, PLEASE! BAY AREA. KQED.ORG ALSO HOSTS A LIVE-STREAM FOR KQED PUBLIC RADIO AND MAINTAINS SEARCHABLE ARCHIVES OF LOCALLY-PRODUCED CONTENT. KQED INTERACTIVE IS A LEADER IN THE NATIONAL PUBLIC BROADCASTING ARENA THROUGH ITS EXPERIMENTATION WITH NEW PROJECTS LIKE WIDGETS, DOWNLOADABLE VIDEO, PODCASTS, COMMUNITY BLOGGERS AND MOBILE CONTENT. IN 2011, KQED INTRODUCED AN APP FOR THE IPHONE THAT ALLOWS FOR RADIO STREAMING, TELEVISION VIEWING, NEWS HEADLINES AND STORIES, MEMBER BENEFITS AND MORE.KQED.ORG'S AUDIENCE CONTINUES TO GROW, AND IS ONE OF THE MOST-TRAFFICKED STATION WEBSITES IN PUBLIC MEDIA IN THE UNITED STATES. IN 2011, KQED.ORG SERVED AN AVERAGE OF OVER 647,000 UNIQUE USERS EACH MONTH AND HAD APPROXIMATELY 1.8 MILLION MONTHLY PAGEVIEWS OF ITS ONLINE CONTENT. THERE WERE A TOTAL OF OVER 691,000 UNIQUE REQUESTS FOR THE KQED PUBLIC RADIO LIVE AUDIO STREAM IN FY11, OVER 160,000 PLAYS OF AUDIO ARCHIVES AND CLOSE TO 419,000 PLAYS OF ONLINE VIDEO. KQED RECEIVED PROMINENT AWARDS FOR NEW MEDIA IN 2011. CLIMATE WATCH RECEIVED AN EDWARD R. MURROW AWARD FOR ITS BLOG, AND KQEDNEWS.ORG RECEIVED AN AWARD FOR BEST NEWS WEBSITE FROM THE RADIO TELEVISION NEWS DIRECTORS ASSOCIATION OF NORTHERN CALIFORNIA.
(Code:   ) (Expenses $ 3,355,972 including grants of $   ) (Revenue $ 42,612 )
KQED EDUCATION OFFERS POWERFUL TOOLS FOR USING AND MAKING MEDIA IN THE CLASSROOM, INSPIRING LEARNING THROUGHOUT NORTHERN CALIFORNIA AND BEYOND. THROUGH MULTIMEDIA RESOURCES, TRAINING AND PROFESSIONAL DEVELOPMENT WORKSHOPS, PUBLIC SCREENINGS, SPECIAL EVENTS AND COMMUNITY PARTNERSHIPS, KQED EDUCATION SERVES STUDENTS, TEACHERS, CHILDCARE PROFESSIONALS, PARENTS AND ADULT LEARNERS THROUGH A VARIETY OF PROGRAMS DESIGNED TO ENRICH, EDUCATE, INSPIRE AND ENTERTAIN BAY AREA AUDIENCES.IN 2011, KQED EDUCATION, IN PARTNERSHIP WITH THE CALIFORNIA ACADEMY OF SCIENCE'S EDUCATION TEAM, LAUNCHED KQED SCIENCE LAB, WHICH EQUIPS TEACHERS WITH THE CONFIDENCE TO USE NEW DIGITAL MEDIA TOOLS, INTEGRATE PBS SCIENCE CONTENT INTO THEIR LESSON PLANS AND HELP KIDS THRIVE IN SCIENCE LEARNING. KQED EDUCATION ALSO CO-SPONSORED THE FIRST EVER TED XSFED CONFERENCE, FOCUSING ON RETHINKING THE WORLD OF EDUCATION. UNDER KQED'S LEADERSHIP, PBS STATIONS IN CALIFORNIA CREATED A CUSTOMIZED VERSION OF THE NEW PBS LEARNING MEDIA SERVICE, SPECIFICALLY FOR CALIFORNIA. THIS OFFERS CALIFORNIA'S PRE-K-12 EDUCATORS ACCESS TO AN ONLINE LIBRARY OF MORE THAN 18,000 DIGITAL ASSETS, INCLUDING VIDEOS, AUDIO, PHOTOS, IN-DEPTH LESSON PLANS AND EVEN DISCUSSION QUESTIONS - ALL CLASSROOM-READY AND ALL ABSOLUTELY FREE.
(Code:   ) (Expenses $   including grants of $   ) (Revenue $   )
KQED BRINGS ITS PROGRAMMING DIRECTLY TO COMMUNITY MEMBERS WHERE THEY LIVE, THROUGH ANNUAL COMMUNITY EVENTS INCLUDING HERITAGE MONTH CELEBRATIONS, DOZENS OF SCREENINGS, PANEL DISCUSSIONS AND MORE, STRIVING TO BRING FOCUS TO IMPORTANT STORIES AND FOSTER DISCUSSION. WORKING WITH NATIONAL PARTNERS, KQED CREATED EVENTS FOR DIVERSE NATIONAL PROGRAMMING IN 2011 INCLUDING KEN BURNS'S PROHIBITION, AMERICAN EXPERIENCE: FREEDOM RIDERS, AMERICAN EXPERIENCE: STONEWALL UPRISING, MASTERPIECE, NOT IN OUR TOWN, ESSENTIAL PEPIN, THE STORM THAT SWEPT MEXICO, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! AND HOSTED MANY OTHER PERSONALITIES INCLUDING JUDY WOODRUFF AND HARI SREENIVASAN OF PBS NEWSHOUR, AND IRA GLASS, GARRISON KEILLOR, IRA FLATOW, STEVE INSKEEP AND OTHERS FROM NPR.IN ADDITION, KQED CELEBRATES THE DIVERSITY OF THE BAY AREA BY HONORING UNSUNG LOCAL HEROES DURING SEVEN DIFFERENT HERITAGE MONTHS (BLACK HISTORY; WOMEN'S HISTORY; ASIAN-AMERICAN PACIFIC ISLANDER HERITAGE; LESBIAN, GAY, BISEXUAL, TRANSGENDER PRIDE; LATINO HERITAGE; DISABILITY CULTURE AWARENESS; AND AMERICAN INDIAN HERITAGE). KQED HONORED MORE THAN 30 INDIVIDUALS IN 2011.KQED IS PROUD TO BRING WIDER EXPOSURE TO FILM, LITERARY AND EDUCATION FESTIVALS AND CONFERENCES THROUGH SPONSORSHIP. PARTNERS INCLUDE LITQUAKE, THE BAY AREA SCIENCE FESTIVAL, THE SAN FRANCISCO INTERNATIONAL FESTIVAL, THE AMERICAN INDIAN FILM FESTIVAL, THE SILENT FILM FESTIVAL, FRAMELINE LGBT FESTIVAL, BLACK FILM FESTIVAL, MILL VALLEY FILM FESTIVAL, ASIAN FILM FESTIVAL, JEWISH FILM FESTIVAL, THE TED CONFERENCE AND MORE.IN 2011, KQED BECAME A CONVENER FOR A SERIES OF MEETINGS TO DISCUSS WORKFORCE ENGAGEMENT IN SAN FRANCISCO'S TROUBLED BAYVIEW/HUNTER'S POINT AREA. WITH AN INFLUX OF REDEVELOPMENT MONIES COMING TO THE NEIGHBORHOOD, KQED CONVENED BUSINESS LEADERS, HEADS OF NGOS, AND OTHER THOUGHT LEADERS FROM THE DISTRICT TO SEEK SOLUTIONS FOR THE CRIPPLING UNEMPLOYMENT PROBLEM.
4d Other program services. (Describe in Schedule O.)
(Expenses $ 3,355,972 including grants of $   ) (Revenue $ 42,612 )
4e Total program service expensesMediumBullet$ 35,828,035
Form 990 (2010)
Form 990 (2010)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors? Click to see attachment........
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities? If “Yes,” complete Schedule C,
Part IIClick to see attachment.........................
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C, Part III........................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts where donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete
Schedule D, Part IClick to see attachment.......................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
 
No
9
Did the organization report an amount in Part X, line 21; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,”
complete Schedule D, Part IVClick to see attachment...................
9
 
No
10
Did the organization, directly or through a related organization, hold assets in term, permanent,or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment
10
Yes
 
11
If the organization’s answer to any of the following questions is ‘Yes,’ then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable:
a
Did the organization report an amount for land, buildings, and equipment in Part X, line10? If “Yes,” complete Schedule D, Part VI.Click to see attachment
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VII.Click to see attachment
11b
Yes
 
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIII.Click to see attachment
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IX.Click to see attachment
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part X.Click to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part X.Click to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete Schedule D, Parts XI, XII, and XIII Click to see attachment
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered ‘No’ to line 12a, then completing Schedule D, Parts XI, XII, and XIII is optional Click to see attachment
12b
 
No
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, and program service activities outside the United States? If “Yes,” complete Schedule F, Part I.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the U.S.? If “Yes,” complete Schedule F, Part II..
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the U.S.? If “Yes,” complete Schedule F, Part III..
16
 
No
17
Did the organization report a total of more than $15,000, of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part IClick to see attachment
17
Yes
 
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II.......... Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III................... Click to see attachment
19
 
No
Form 990 (2010)
Form 990 (2010)
Page 4
Part IV
Checklist of Required Schedules (continued)
20a
Did the organization operate one or more hospitals? If “Yes,” complete Schedule H.....
20a
 
No
b
Did the organization attach its audited financial statement to this return? Note: All Form 990 filers that operate one or more hospitals must attach audited financial statements. .....
20b
 
 
21
Did the organization report more than $5,000 of grants and other assistance to governments and organizations in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II..
21
 
No
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III.....
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, questions 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J................ Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer questions 24b–24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I......
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highly compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II...........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor, or a grant selection committee member, or to a person related to such an individual? If “Yes,” complete Schedule L, Part III...............
27
 
No
28
Was the organization a party to a business transaction with one of the following parties? (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV .........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV...................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or owner? If “Yes,” complete Schedule L, Part IV..
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule MClick to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............ Click to see attachment
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I........................... Click to see attachment
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II.......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........ Click to see attachment
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Parts II, III, IV, and V, line 1..................... Click to see attachment
34
Yes
 
35
Is any related organization a controlled entity within the meaning of section 512(b)(13)? .....
35
Yes
 
a
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2... Click to see attachment
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2........... Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11 and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2010)
Form 990 (2010)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V . . . . . . . . . .
Yes
No
1a
Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable. .......
1a
291
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable.
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
 
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax Statements filed for the calendar year ending with or within the year covered by this return .....................
2a
402
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?.............................
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account or securities account)?.......................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes” to line 5a or 5b, did the organization file Form 8886-T? ........
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible?..........
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?..........................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?...................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?...............
7h
Yes
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?................
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?.........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. All 501(c)(29) organizations must list in Schedule O each state in which they are licensed to issue qualified health plans, the amount of reserves required by each state, and the amount of reserves the organization allocated to each state.
13a
 
 
b
Enter the aggregate amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans.
13b
 
c
Enter the aggregate amount of reserves on hand.
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
 
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2010)
Form 990 (2010)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI . . . . . . . . . .
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year ..............
1a
28
b
Enter the number of voting members included in line 1a, above, who are independent .................
1b
28
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? ..
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed?
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Does the organization have members or stockholders? ................
6
 
No
7a
Does the organization have members, stockholders, or other persons who may elect one or more members of the governing body? .........................
7a
 
No
b
Are any decisions of the governing body subject to approval by members, stockholders, or other persons? ..
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O .....
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal
Revenue Code.)
Yes
No
10a
Does the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” does the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with those of the organization? ....
10b
 
 
11a
Has the organization provided a copy of this Form 990 to all members of its governing body before filing the form?
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review the Form 990. .....
12a
Does the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Are officers, directors or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ...........................
12b
Yes
 
c
Does the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this is done ....................
12c
Yes
 
13
Does the organization have a written whistleblower policy? ...............
13
Yes
 
14
Does the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line a or b, describe the process in Schedule O. (See instructions.)
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” has the organization adopted a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and taken steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
CA
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you make these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization makes its governing documents, conflict of interest policy, and financial statements available to the public.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization: MediumBullet
KQED INC FINANCE DEPARTMENT
2601 MARIPOSA STREET
SAN FRANCISCO,CA941101400
(415) 864-2000
Form 990 (2010)
Form 990 (2010)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII . . . . . . . . . .
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation, and current key employees. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organizations compensated any current or former officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) ANNE AVIS
BOARD CHAIR
 1.80 X           0 0 0
(2) LARRY BAER
BOARD MEMBER
 .70 X           0 0 0
(3) MICHAEL BILLECI
BOARD MEMBER
 .90 X           0 0 0
(4) BRENDA BOUDREAUX
BOARD MEMBER
 .90 X           0 0 0
(5) JOHN BUOYMASTER
BOARD MEMBER
 .70 X           0 0 0
(6) LEE CARAHER
BOARD MEMBER
 1.80 X           0 0 0
(7) SIMONE OTUS COXE
BOARD MEMBER
 .70 X           0 0 0
(8) YOGEN DALAL
BOARD MEMBER
 .90 X           0 0 0
(9) SCOTT DETTMER
BOARD MEMBER
 1.80 X           0 0 0
(10) TOM EPSTEIN
BOARD MEMBER
 .90 X           0 0 0
(11) ELIZABETH HAMBRECHT
BOARD MEMBER
 1.80 X           0 0 0
(12) DIANNE HARRISON
BOARD MEMBER
 .90 X           0 0 0
(13) MARIE JORAJURIA
BOARD MEMBER
 .90 X           0 0 0
(14) CHUCK KISSNER
BOARD MEMBER
 .70 X           0 0 0
(15) DAVID LEE
BOARD MEMBER
 .70 X           0 0 0
(16) DAPHNE LI
BOARD MEMBER
 1.80 X           0 0 0
(17) MELISSA MA
BOARD MEMBER
 .70 X           0 0 0
Form 990 (2010)
Form 990 (2010)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (describe hours for related organizations in Schedule O) 		(C)
Position (check all that apply) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(18) SRINI MADALA
BOARD MEMBER
 .90 X           0 0 0
(19) DAVID MAHONEY
BOARD MEMBER
 .70 X           0 0 0
(20) CHARLEY MOORE
BOARD MEMBER
 .70 X           0 0 0
(21) MOHAMMAD QAYOUMI
BOARD MEMBER
 .70 X           0 0 0
(22) MIKE RAMSAY
BOARD MEMBER
 .90 X           0 0 0
(23) JOSE RIVERO
BOARD MEMBER
 .70 X           0 0 0
(24) WILLA SELDON
BOARD MEMBER
 4.00 X           0 0 0
(25) HEIDI LOCKE SIMON
BOARD MEMBER
 .90 X           0 0 0
(26) ROSELYNE SWIG
BOARD MEMBER
 .70 X           0 0 0
(27) JAY YAMADA
BOARD MEMBER
 .90 X           0 0 0
(28) JOHN YOST
BOARD MEMBER
 .70 X           0 0 0
(29) JOHN BOLAND
PRESIDENT & CEO
 55.00     X       279,658 0 27,073
(30) DON DERHEIM
EXEC VP/CHIEF OPERATING OFFICER
 55.00     X       259,894 0 39,922
(31) MITZIE KELLEY
CHIEF FINANCIAL OFFICER
 46.00     X       174,340 0 38,613
(32) WILLIAM LOWERY
GENERAL COUNSEL/CORPORATE SECRETARY
 48.00     X       161,701 0 23,859
(33) TRACI ECKELS
CHIEF DEVELOPMENT OFFICER
 60.00       X     179,367 0 27,534
(34) JO ANNE WALLACE
VP/RADIO GENERAL MANAGER
 55.00       X     165,185 0 28,574
(35) STEPHEN WELCH
VP/OPERATIONS & ENGINEERING
 52.00       X     155,827 0 29,837
(36) JOANNE CARDER
VP/HR & LABOR RELATIONS
 45.00       X     153,544 0 28,247
(37) MICHAEL ISIP
VP TELEVISION
 50.00       X     152,569 0 23,806
(38) TIM OLSON
VP DIGITAL & EDUCATION
 45.00         X   145,456 0 29,698
(39) DAVID SHIMADA
LOCAL MARKETING DIR. TEAM LEAD
 42.50         X   166,531 0 14,859
(40) SARAH SAWYER
LOCAL MARKETING DIR.
 50.00         X   161,957 0 4,132
(41) STEVE CHERRY
DIRECTOR, IT
 50.00         X   145,665 0 17,601
(42) MICHAEL KRASNY
HOST FORUM
 54.00         X   138,707 0 7,097
(43) JEFFERY NEMY
FORMER CHIEF FINANCIAL OFFICER
 0.00           X 97,500 0 0
(44) JEFF CLARK
FORMER PRESIDENT & CEO
 0.00           X 286,272 0 28,980
(45) MARGARET BERRY
FORMER GEN COUNSEL/CORP SECRETARY
 0.00           X 119,951 0 20,991
(46) LINDA O'BRYON
FORMER CHIEF CONTENT OFFICER
 0.00           X 309,743 0 12,285
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 3,253,867 0 403,108
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 in reportable compensation from the organizationMediumBullet17
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual .............
3
Yes
 
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person .....
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
CARL BLOOM ASSOCIATES INC
81 MAIN STREET FIRST FLR
WHITE PLAINS,NY10601 		FUNDRAISING SERVICES 1,758,254
THE NIELSEN COMPANY (US)
PO BOX 88961
CHICAGO,IL606958961 		VIEWERS IN PROFILE REPORT 307,264
SANTA FE PRODUCTION
8314 CALLE PICAFLOR NW
ALBUQUERQUE,NM97120 		PRODUCTION SERVICES 248,046
DIRECT ADVANTAGE MARKETING
PO BOX 55043
BOSTON,MA02205 		FUNDRAISING SERVICES 130,692
HOOD & STRONG LLP
100 FIRST STREET 14TH FLOOR
SAN FRANCISCO,CA94105 		AUDIT AND TAX SERVICES 127,500
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 in compensation from the organization MediumBullet6
Form 990 (2010)
Form 990 (2010)
Page 9
Part VIII
Statement of Revenue
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, gifts, grants and other similar amounts 1a Federated campaigns..1a  
b Membership dues....1b  
c Fundraising events....1c  
d Related organizations...1d  
e Government grants (contributions)1e 5,282,093
f All other contributions, gifts, grants, and
similar amounts not included above1f 		51,950,379
g Noncash contributions included in lines 1a-1f:$ 3,654,937
h Total. Add lines 1a-1f.......MediumBullet 57,232,472
Program Service Revenue Business Code
2a SERVICE CONTRACTS 515,100 2,329,858 2,329,858    
b PRESENTING STATION FEE 515,100 320,817 320,817    
c PROGRAM SALES 515,100 35,520 35,520    
d
e
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 2,686,195
Other Revenue 3 Investment income (including dividends, interest
and other similar amounts).....MediumBullet 1,055,422     1,055,422
4 Income from investment of tax-exempt bond proceeds..MediumBullet        
5 Royalties............MediumBullet 111,177     111,177
(i) Real (ii) Personal
6a Gross Rents 182,915  
b Less: rental expenses    
c Rental income or (loss) 182,915  
d Net rental income or (loss).......MediumBullet 182,915     182,915
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 1,793,292 484,857
b Less: cost or other basis and sales expenses 1,605,716 484,857
c Gain or (loss) 187,576 0
d Net gain or (loss)..........MediumBullet 187,576     187,576
8a Gross income from fundraising events (not including
$  
of contributions reported on line 1c). See Part IV, line 18 ...
a 43,707
b Less: direct expenses ...b 12,896
c Net income or (loss) from fundraising events..MediumBullet 30,811   30,811
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet        
10a Gross sales of inventory, less
returns and allowances .
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet        
Miscellaneous Revenue Business Code
11a PARKING REVENUE 812,930 117,195   3,264 113,931
b MISCELLANEOUS 515,100 116,773     116,773
c PRODUCTION REVENUE 515,100 68,500 68,500    
d All other revenue .... 104,175     104,175
e Total. Add lines 11a–11d ......MediumBullet 406,643
12 Total revenue. See Instructions....MediumBullet 61,893,211 2,754,695 3,264 1,902,780
Form 990 (2010)
Form 990 (2010)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A) but are not required to complete columns (B), (C), and (D).
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the U.S. See Part IV, line 21    
2 Grants and other assistance to individuals in the U.S. See Part IV, line 22    
3 Grants and other assistance to governments, organizations, and individuals outside the U.S. See Part IV, lines 15 and 16    
4 Benefits paid to or for members    
5 Compensation of current officers, directors, trustees, and key employees .... 2,318,023 741,367 1,369,844 206,812
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....        
7 Other salaries and wages 20,117,467 13,343,412 2,833,091 3,940,964
8 Pension plan contributions (include section 401(k) and section 403(b) employer contributions) .... 585,000 359,204 120,117 105,679
9 Other employee benefits ....... 4,459,673 2,773,919 951,199 734,555
10 Payroll taxes ........... 1,922,923 1,180,719 394,831 347,373
11 Fees for services (non-employees):        
a Management ......        
b Legal ......... 119,461   112,873 6,588
c Accounting ........... 128,250 11,500 116,750  
d Lobbying ........... 45,061 45,061    
e Professional fundraising. See Part IV, line 17.. 1,705,659 1,705,659
f Investment management fees ...... 194,343   194,343  
g Other .......... 2,251,917 1,640,562 207,980 403,375
12 Advertising and promotion .... 717,862 119,937   597,925
13 Office expenses ....... 2,982,869 992,504 176,724 1,813,641
14 Information technology ...... 849,449 630,453 41,570 177,426
15 Royalties .. 92,547 86,840   5,707
16 Occupancy ........... 1,697,496 1,337,974 254,416 105,106
17 Travel ............ 398,595 293,652 46,548 58,395
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ......        
19 Conferences, conventions, and meetings .... 203,057 89,612 85,416 28,029
20 Interest ........... 48,510 29,286 12,712 6,512
21 Payments to affiliates .......        
22 Depreciation, depletion, and amortization ..... 3,550,913 3,203,772 178,563 168,578
23 Insurance .............. 133,819 93,050 23,495 17,274
24 Other expenses. Itemize expenses not covered above. (Expenses grouped together and labeled miscellaneous may not exceed 5% of total expenses shown on line 25 below.)
a PROG ACQ & DUES 7,547,602 7,547,602    
b FUNDRAISING EXP 4,295,170 111,941   4,183,229
c SPACE RENTAL 908,950 908,950    
d OTHER G & S 522,884 205,439 83,381 234,064
e PRODUCTION EQUIP EXP 113,346 81,279 18,736 13,331
f All other expenses        
25 Total functional expenses. Add lines 1 through 24f 57,910,846 35,828,035 7,222,589 14,860,222
26 Joint costs. Check here MediumBullet if following
SOP 98-2 (ASC 958-720). Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation 		       
Form 990 (2010)
Form 990 (2010)
Page 11
Part X Balance Sheet
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing .......... 600 1 599
2 Savings and temporary cash investments ....... 13,747,831 2 14,716,428
3 Pledges and grants receivable, net ......... 4,634,100 3 4,893,509
4 Accounts receivable, net ......... 807,934 4 449,342
5 Receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..........   5  
6 Receivables from other disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B). Complete Part II of
Schedule L ..........   6  
7 Notes and loans receivable, net .............   7  
8 Inventories for sale or use .............. 206,267 8 199,934
9 Prepaid expenses and deferred charges ............ 544,447 9 674,758
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 80,533,631
b Less: accumulated depreciation. ..... 10b 43,621,199 37,302,324 10c 36,912,432
11 Investments—publicly traded securities .......... 0 11  
12 Investments—other securities. See Part IV, line 11 ...... 39,070,564 12 40,566,143
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets ......... 2,772,361 14 2,686,566
15 Other assets. See Part IV, line 11 ........... 321,504 15 284,130
16 Total assets. Add lines 1 through 15 (must equal line 34)... 99,407,932 16 101,383,841
Liabilities 17 Accounts payable and accrued expenses . 8,358,436 17 8,574,200
18 Grants payable ..........   18  
19 Deferred revenue .......... 498,330 19 852,025
20 Tax-exempt bond liabilities .......... 3,340,000 20 2,950,000
21 Escrow or custodial account liability. Complete Part IV of Schedule D..   21  
22 Payables to current and former officers, directors, trustees, key
employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..........   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ....   24  
25 Other liabilities. Complete Part X of Schedule D..... 1,196,518 25 1,130,004
26 Total liabilities. Add lines 17 through 25..... 13,393,284 26 13,506,229
Net Assets or Fund Balance Organizations that follow SFAS 117, check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets ..... 61,761,622 27 64,125,676
28 Temporarily restricted net assets ..... 8,938,037 28 8,243,750
29 Permanently restricted net assets ..... 15,314,989 29 15,508,186
Organizations that do not follow SFAS 117, check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ..... 86,014,648 33 87,877,612
34 Total liabilities and net assets/fund balances ..... 99,407,932 34 101,383,841
Form 990 (2010)
Form 990 (2010)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI . . . . . . . . . .
1
Total revenue (must equal Part VIII, column (A), line 12) . . .
1
61,893,211
2
Total expenses (must equal Part IX, column (A), line 25) . . . . .
2
57,910,846
3
Revenue less expenses. Subtract line 2 from line 1 . . . .
3
3,982,365
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . .
4
86,014,648
5
Other changes in net assets or fund balances (explain in Schedule O) . . . .
5
-2,119,401
6
Net assets or fund balances at end of year. Combine lines 3, 4, and 5 (must equal Part X, line 33, column (B)) . . . . . .
6
87,877,612
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII . . . . . . . . . .
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?..
2a
 
No
b
Were the organization’s financial statements audited by an independent accountant?........
2b
Yes
 
c
If “Yes,” to 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O............................
2c
Yes
 
d
If “Yes” to line 2a or 2b, check a box below to indicate whether the financial statements for the year were issued on a separate basis, consolidated basis, or both:
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133? ................
3a
Yes
 
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. ..
3b
Yes
 
Form 990 (2010)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) a person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the the supported organization? ................
11g(i)
 
 
(ii) a family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) a 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
(i)
Name of supported organization 		(ii)
EIN 		(iii)
Type of organization (described on lines 1- 9 above or IRC section (see instructions)) 		(iv)
Is the organization in col. (i) listed in your governing document? 		(v)
Did you notify the organization in col. (i) of your support? 		(vi)
Is the organization in col. (i) organized in the U.S.? 		(vii)
Amount of support?
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 2
Part II
Support Schedule for Organizations Described in IRC 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 58,565,406 59,332,349 56,630,891 52,283,294 59,013,862 285,825,802
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3.. 58,565,406 59,332,349 56,630,891 52,283,294 59,013,862 285,825,802
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..            
6 Public Support. Subtract line 5 from line 4.           285,825,802
Section B. Total Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
7 Amounts from line 4.. 58,565,406 59,332,349 56,630,891 52,283,294 59,013,862 285,825,802
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 2,321,992 1,951,530 1,331,539 1,252,615 1,349,514 8,207,190
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. (Explain in Part IV.) Do not include gain or loss from the sale of capital assets.. 722,931 902,309 625,526 336,655 403,379 2,990,800
11 Total support (Add lines 7 through 10).           297,023,792
12
12
3,677,401
13
Section C. Computation of Public Support Percentage
14
14
96.230 %
15
15
95.470 %
16a
b
17a
b
18
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 3
Part III
Support Schedule for Organizations Described in IRC 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year(or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public Support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) (a) 2006 (b) 2007 (c) 2008 (d) 2009 (e) 2010 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)            
13 Total support (Add lines 9, 10c, 11 and 12.).            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2010
Schedule A (Form 990 or 990-EZ) 2010
Page 4
Part IV
Supplemental Information. Supplemental Information. Complete this part to provide the explanation required by Part II, line 10; Part II, line 17a or 17b; or Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2010
Name of organization
KQED INC
 
Employer identification number

94-1241309
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule—
Special Rules
......................... Arrow Bullet   $    
Caution. An Organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990, or check the box in the heading of its
Form 990-EZ, or on line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part I
Name of organization
KQED INC
  		Employer identification number

94-1241309
Part I
Contributors (see Instructions)
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Aggregate contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  




(Complete Part II if there is
a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part II
Name of organization
KQED INC
  		Employer identification number

94-1241309
Part II
Noncash Property (see Instructions)
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Schedule B (Form 990, 990-EZ, or 990-PF) (2010)
Page 1 of 1 of Part III
Name of organization
KQED INC
  		Employer identification number

94-1241309
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
aggregating more than $1,000 for the year. (Complete columns (a) through (e) and the following line entry.)
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet $  
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b)
Purpose of gift		 (c)
Use of gift		 (d)
Description of how gift is held
 
(e)
Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2010)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.
SchCMd Bullet Attach to Form 990 or Form 990-EZ. SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public
Inspection
If the organization answered “Yes,” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes,” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)) Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes,” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35a (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization's direct and indirect political campaign activities on behalf of or in opposition to candidates for public office in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c) except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt funtion activities ....................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Privacy Act and Paperwork Reduction Act Notice, see the instructions for Form 990.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2010

Schedule C (Form 990 or 990-EZ) 2010
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check
B Check
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
Organization's
Totals 		(b) Affiliated Group
Totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) .......    
c Total lobbying expenditures (add lines 1a and 1b) ...................    
d Other exempt purpose expenditures ........................    
e Total exempt purpose expenditures (add lines 1c and 1d) ...............    
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		    
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) .................    
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2007 (b) 2008 (c) 2009 (d) 2010 (e) Total
             
2a Lobbying non-taxable amount          
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		         
             
c Total lobbying expenditures          
             
d Grassroots non-taxable amount          
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		          
             
f Grassroots lobbying expenditures          
Schedule C (Form 990 or 990-EZ) 2010


Schedule C (Form 990 or 990-EZ) 2010
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
(a)
Yes
No
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
Yes
 
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
Yes
 
c
Media advertisements? ....................................
 
No
 
d
Mailings to members, legislators, or the public? .........................
 
No
 
e
Publications, or published or broadcast statements? .......................
 
No
 
f
Grants to other organizations for lobbying purposes? .......................
 
No
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
Yes
 
4,262
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
Yes
 
45,061
i
Other activities? If "Yes," describe in Part IV ..........................
 
No
 
j
Total. lines 1c through 1i ...................................
49,323
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
No
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carryover lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) if BOTH Part III-A, lines 1 and 2 are answered “No” OR if Part III-A, line 3 is answered “Yes”.
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) non-deductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ...........................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; and Part ll-B, line 1i.
Also, complete this part for any additional information.
Identifier Return Reference Explanation
EXPLANATION OF OTHER LOBBYING ACTIVITIES: PART II-B, LINE 1I: KQED IS A DUES-PAYING MEMBER OF THE CALIFORNIA PUBLIC TELEVISION (CPT). CALIFORNIA PUBLIC TELEVISION IS THE CALIFORNIA VERSION OF APTS. THEY'RE REPRESENTING ALL 14 PUBLIC TELEVISION STATION IN CALIFORNIA. CALIFORNIA PUBLIC TELEVISION LOBBIES THE CALIFORNIA LEGISLATURE AND CALIFORNIA STATE AGENCIES TO WORK IN PARTNERSHIP AND FINANCIALLY SUPPORT PUBLIC TELEVISION STATIONS IN CALIFORNIA. THESE STATE AGENCIES INCLUDE, BUT ARE NOT LIMITED TO, THE CALIFORNIA DEPARTMENT OF EDUCATION. THE OFFICE OF EMERGENCY SERVICES, THE CALIFORNIA STATE LIBRARIES AND THE MENTAL HEALTH SERVICES COMMISION. THE LOBBYING DONE WITH THE CALIFORNIA LEGISLATURE PROMOTES POLICIES FAVORABLE TO PUBLIC TELEVISION STATIONS THROUGHOUT CALIFORNIA. KQED IS A DUES-PAYING MEMBER OF THE ASSOCIATION OF AMERICA'S PUBLIC TELEVISION STATIONS (APTS). APTS' PRIMARY ROLE IS TO ADVOCATE PUBLIC TELEVISION STATIONS' INTERESTS AT THE NATIONAL LEVEL BEFORE CONGRESS, THE ADMINISTRATION, FEDERAL AGENCIES AND OTHER NATIONAL ORGANIZATIONS. APTS LOBBIES FOR THE ANNUAL APPROPRIATION TO BE THE CORPORATION FOR PUBLIC BROADCASTING, THE PUBLIC TELECOMMUNICATIONS FACILITIES PROGRAM AT THE DEPARTMENT OF COMMERCE AND PROGRAMS AT THE DEPARTMENT OF EDUCATION THAT SUPPORT PUBLIC TELEVISION STATIONS' EDUCATIONAL ACTIVITIES. APTS ALSO PROMOTES POLICIES FAVORABLE TO PUBLIC TELEVISION STATIONS AT THE FCC AND OTHER FEDERAL AGENCIES. STAFF PARTICIPATES IN RULEMAKINGS WITH THE GOALS OF PURSUING REGULATORY POLICIES THAT BENEFIT PUBLIC TELEVISION AND OF ELIMINATING OR REDUCING REGULATORY BURDENS.
Schedule C (Form 990 or 990EZ) 2010

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11, or 12.
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .......    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) ...    
4 Aggregate value at end of year .......    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds may be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit. ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a–2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06 ........ 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the taxable year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting and enforcing conservation easements during the year SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section
170(h)(4)(B)(i) and 170(h)(4)(B)(ii)? ....................................
9
In Part XIV, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116, not to report in its revenue statement and balance sheet works of
art, historical treasures, or other similar assets held for public exhibition, education or research in furtherance of public service,
provide, in Part XIV, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116, to report in its revenue statement and balance sheet works of art,
historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service,
provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 52283D
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s accession and other records, check any of the following that are a significant use of its collection
items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIV.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIV and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIV.
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current Year (b)Prior Year (c)Two Years Back (d)Three Years Back (e)Four Years Back
1a Beginning of year balance .... 33,941,615 30,206,348 28,561,983
b Contributions ........ 1,706,529 1,891,258 2,470,133
c Investment earnings or losses ... -716,763 3,315,349 693,438
d Grants or scholarships .....      
e Other expenditures for facilities
and programs ........ 		1,461,461 1,471,340 1,519,206
f Administrative expenses ....      
g End of year balance ...... 33,469,920 33,941,615 30,206,348
2
Provide the estimated percentage of the year end balance held as:
a
Board designated or quasi-endowment: SchDMd Bullet42.840 %
b
Permanent endowment: SchDMd Bullet45.670 %
c
Term endowment: SchDMd Bullet11.490 %
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
 
No
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIV the intended uses of the organization's endowment funds.
Part VI
Investments—Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of investment (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................   3,269,691 3,269,691
b Buildings ................   28,467,459 10,218,674 18,248,785
c Leasehold improvements ............        
d Equipment ................   48,796,481 33,402,525 15,393,956
e Other .................        
Total. Add lines 1a-1e. (Column (d) should equal Form 990, Part X, column (B), line 10(c).)........SchDMdBullet 36,912,432
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
(3)Other
(A) MUTUAL FUNDS - EQUITY SECURITIES 		22,603,748 F

(B) MUTUAL FUNDS - BONDS 		10,697,118 F

(C) CASH AND MONEY MARKET FUNDS 		169,054 F

(D) CHARITABLE GIFT ANNUTIES AND TRUSTS 		5,079,346 F

(E) CERTIFICATES OF DEPOSIT 		2,016,877 F




Total. (Column (b) should equal Form 990, Part X, col.(B) line 12.)Small Bullet 40,566,143
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) should equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of Liability (b) Amount
Federal Income Taxes  
ACCRUED BROADCAST RIGHTS 1,130,004








Total. (Column (b) should equal Form 990, Part X, col.(B) line 25.)Small Bullet 1,130,004
2. Fin 48 (ASC 740) Footnote. In Part XIV, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC740).
Schedule D (Form 990) 2010

Schedule D (Form 990) 2010
Page 4
Part XI Reconciliation of Change in Net Assets from Form 990 to Financial Statements
1 Total revenue (Form 990, Part VIII, column (A), line 12) .................... 1 61,893,211
2 Total expenses (Form 990, Part IX, column (A), line 25) ..................... 2 57,910,846
3 Excess or (deficit) for the year. Subtract line 2 from line 1 ............. 3 3,982,365
4 Net unrealized gains (losses) on investments .......................... 4 -1,752,707
5 Donated services and use of facilities ............................. 5 -153,317
6 Investment expenses ................................... 6  
7 Prior period adjustments .................................. 7  
8 Other (Describe in Part XIV) ................................. 8 -213,377
9 Total adjustments (net). Add lines 4 - 8 ............................. 9 -2,119,401
10 Excess or (deficit) for the year per financial statements. Combine lines 3 and 9 ......... 10 1,862,964
Part XII Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 61,315,388
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a -1,752,707
b Donated services and use of facilities ......... 2b 1,558,814
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIV): ............ 2d -213,377
e Add lines 2a through 2d ..................... 2e -407,270
3 Subtract line 2e from line 1..................... 3 61,722,658
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a 194,344
b Other (Describe in Part XIV): ........... 4b -23,790
c Add lines 4a and 4b....................... 4c 170,554
5 Total Revenue. Add lines 3 and 4c. (This should equal Form 990, Part I, line 12.) ...... 5 61,893,212
Part XIII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ............. 1 59,452,423
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 1,712,131
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIV): ............ 2d 10,894
e Add lines 2a through 2d...................... 2e 1,723,025
3 Subtract line 2e from line 1..................... 3 57,729,398
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a 194,344
b Other (Describe in Part XIV): ............ 4b -12,897
c Add lines 4a and 4b....................... 4c 181,447
5 Total expenses. Add lines 3 and 4c. (This should equal Form 990, Part I, line 18.) ...... 5 57,910,845
Part XIV
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X; Part XI, line 8; Part XII, lines 2d and 4b; and Part XIII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
DESCRIPTION OF INTENDED USE OF ENDOWMENT FUNDS: PART V, LINE 4: THE ORGANIZATION'S PRIMARY LONG-TERM MANAGEMENT OBJECTIVE IS TO PROVIDE GENERAL SUPPORT IN MEETING THE NEEDS OF KQED; PROVIDED THAT A DONOR MAKING A CONTRIBUTION TO THE PERMANENT ENDOWMENT MAY IMPOSE SPECIFIC USE RESTRICTIONS ON THE DONOR'S CONTRIBUTION.
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X: THE CORPORATION'S PRINCIPAL ACTIVITIES ARE EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER SECTION 501(C)(3) OF THE U.S. INTERNAL REVENUE CODE AND SECTION 23701(D) OF THE CALIFORNIA TAX CODE. THE CORPORATION'S CURRENT ACCOUNTING POLICY IS TO EVALUATE UNCERTAIN TAX POSITIONS. ACCORDINGLY, A LOSS CONTINGENCY IS RECOGNIZED WHEN IT IS PROBABLE THAT A LIABILITY HAS BEEN INCURRED AS OF THE DATE OF THE FINANCIAL STATEMENTS AND THE AMOUNT OF THE LOSS CAN BE REASONABLY ESTIMATED. THE AMOUNT RECOGNIZED IS SUBJECT TO ESTIMATE AND MANAGEMENT JUDGMENT WITH RESPECT TO THE LIKELY OUTCOME OF EACH UNCERTAIN TAX POSITION. MANAGEMENT BELIEVES THAT THERE ARE NO UNCERTAIN TAX POSITIONS. WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY FEDERAL OR STATE AUTHORITIES FOR YEARS BEFORE 2009 AND 2008 RESPECTIVELY.
PART XI, LINE 8 - OTHER ADJUSTMENTS:   CHANGE IN VALUE - CHARITABLE GIFT ANNUITIES AND TRUSTS -213,377.
PART XII, LINE 2D - OTHER ADJUSTMENTS:   CHANGE IN VALUE - CHARITABLE GIFT ANNUITIES AND TRUSTS -213,377.
PART XII, LINE 4B - OTHER ADJUSTMENTS:   SPECIAL EVENTS EXPENSE -12,896. LOSS ON INVESTMENT -10,894.
PART XIII, LINE 2D - OTHER ADJUSTMENTS:   LOSS ON INVESTMENT 10,894.
PART XIII, LINE 4B - OTHER ADJUSTMENTS:   SPECIAL EVENTS EXPENSE -12,897.
Schedule D (Form 990) 2010

Additional Data


Software ID:  
Software Version:  




SCHEDULE G
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19,
or if the organization entered more than $15,000 on Form 990-EZ, line 6a.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization. Form 990-EZ filers are not required to complete this table.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
 
CARL BLOOM ASSOCIATES INC
81 MAIN STREET FIRST FLOOR
 
WHITE PLAINS, NY106011711 		GENERAL FUNDRAISING   No 9,538,444 1,758,254 7,780,190
 
DIRECT ADVANTAGE MARKETING
PO BOX 55043
 
BOSTON, MA02205 		TELEMARKETING   No 236,021 130,692 105,329
Total .................right arrow 9,774,465 1,888,946 7,885,519
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
AL, AK, AZ, AR, CA, CO, CT, DC, FL, HI, IL, KS, KY, MA, ME, MD, MI, MN, MO, NH, NJ, NM, NY, OH, OK, OR, PA, SC, TN, UT, VA, WA, WI, WV, MS
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 on Form 990-EZ, line 6a. List events with gross receipts greater than $5,000.
(a) Event #1

JACQUES PEPIN DINNER
(event type) 		(b) Event #2

FILM SCREENING
(event type) 		(c) Other Events

  
(total number) 		(d) Total Events
(Add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 28,598 15,109   43,707
2 Less: Charitable
contributions . . . 		       
3 Gross income (line 1
minus line 2) . . . 		28,598 15,109   43,707
VerticalDirectExpenses 4 Cash prizes . . .        
5 Non-cash prizes . .        
6 Rent/facility costs . .   4,398   4,398
7 Food and beverages . . 2,383     2,383
8 Entertainment . . .        
9 Other direct expenses .   6,115   6,115
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 12,896
11 Net income summary. Combine lines 3 and 10 in column (d)............ right arrow 30,811
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (Add col. (a) through col. (c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," Explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," Explain:
 
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ...........................
Schedule G (Form 990 or 990-EZ) 2010
Schedule G (Form 990 or 990-EZ) 2010
Page 3
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Provide the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Complete this part to provide additional information for responses to quuestion on Schedule G (see instructions.)
Identifier ReturnReference Explanation
Schedule G (Form 990 or 990-EZ) 2010
Additional Data


Software ID:  
Software Version:  
Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement orprovision of all the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
officers, directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? ....
2
 
 
3
Indicate which, if any, of the following the organization uses to establish the compensation of the
organization's CEO/Executive Director. Check all that apply.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ...............
4a
Yes
 
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? ........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? ........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regs. section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Privacy Act and Paperwork Reduction Act Notice, see the Intructions for Form 990
Cat. No. 50053T
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use Schedule J-1 if additional space needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.

Note. The sum of columns (B)(i)-(iii) must equal the applicable column (D) or column (E) amounts on Form 990, Part VII, line 1a.
(A) Name (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported in prior
Form 990 or
Form 990-EZ
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1) JOHN BOLAND (i)
(ii)		 252,658
0 		27,000
0 		0
0 		23,850
0 		3,223
0 		306,731
0 		0
0
(2) DON DERHEIM (i)
(ii)		 235,394
0 		24,500
0 		0
0 		23,850
0 		16,072
0 		299,816
0 		0
0
(3) MITZIE KELLEY (i)
(ii)		 166,325
0 		8,015
0 		0
0 		22,541
0 		16,072
0 		212,953
0 		0
0
(4) WILLIAM LOWERY (i)
(ii)		 151,321
0 		10,380
0 		0
0 		15,607
0 		8,252
0 		185,560
0 		0
0
(5) TRACI ECKELS (i)
(ii)		 158,487
0 		20,880
0 		0
0 		21,383
0 		6,151
0 		206,901
0 		0
0
(6) JO ANNE WALLACE (i)
(ii)		 145,676
0 		19,509
0 		0
0 		21,996
0 		6,578
0 		193,759
0 		0
0
(7) STEPHEN WELCH (i)
(ii)		 140,727
0 		15,100
0 		0
0 		21,813
0 		8,024
0 		185,664
0 		0
0
(8) JOANNE CARDER (i)
(ii)		 135,197
0 		18,347
0 		0
0 		21,669
0 		6,578
0 		181,791
0 		0
0
(9) MICHAEL ISIP (i)
(ii)		 137,069
0 		15,500
0 		0
0 		20,639
0 		3,167
0 		176,375
0 		0
0
(10) TIM OLSON (i)
(ii)		 128,176
0 		17,280
0 		0
0 		13,487
0 		16,211
0 		175,154
0 		0
0
(11) DAVID SHIMADA (i)
(ii)		 166,531
0 		0
0 		0
0 		5,140
0 		9,719
0 		181,390
0 		0
0
(12) SARAH SAWYER (i)
(ii)		 161,957
0 		0
0 		0
0 		3,227
0 		905
0 		166,089
0 		0
0
(13) STEVE CHERRY (i)
(ii)		 145,665
0 		0
0 		0
0 		4,635
0 		12,966
0 		163,266
0 		0
0
(14) JEFFERY NEMY (i)
(ii)		 97,500
0 		0
0 		0
0 		0
0 		0
0 		97,500
0 		0
0
(15) JEFF CLARK (i)
(ii)		 210,462
0 		75,810
0 		0
0 		23,850
0 		5,130
0 		315,252
0 		0
0
(16) MARGARET BERRY (i)
(ii)		 119,951
0 		0
0 		0
0 		18,077
0 		2,914
0 		140,942
0 		0
0
(17) LINDA O'BRYON (i)
(ii)		 309,743
0 		0
0 		0
0 		4,667
0 		7,618
0 		322,028
0 		0
0
Schedule J (Form 990) 2010

Schedule J (Form 990) 2010
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 4c, 5a, 5b, 6a, 6b, 7, and 8. Also complete this part for any additional information.
Identifier Return Reference Explanation
Schedule J (Form 990) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
NonCash Contributions
Right pointing arrow large imageComplete if the organization answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of Contributions or items contributed 		(c)
Contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles .. X 3,418 2,159,257 SALES OF COMPARABLE PROP
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded . X 88 409,777 FAIR MARKET VALUE
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts ....        
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( TRADE,GOODS & PREMIUM ) X 17 1,085,903 FAIR MARKET VALUE
26 Other Right pointing arrow large image( )
27 Other Right pointing arrow large image( )
28 Other Right pointing arrow large image ( )
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
 
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell non-cash
contributions? ............................
32a
Yes
 
b
If "Yes," describe in Part II.
33
If the organization did not report revenues in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) 2010
Schedule M (Form 990) 2010
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33. Also complete this part for any additional information.
Identifier Return Reference Explanation
METHOD FOR DETERMINING NUMBER OF CONTRIBUTORS: PART I, COLUMN (B): THE NUMBER OF CONTRIBUTORS LISTED ABOVE REFLECTS THE NUMBER OF CONTRIBUTIONS, NOT THE NUMBER OF ITEMS CONTRIBUTED.
THIRD PARTY USE: PART I, LINE 32B: THE ORGANIZATION USES AN UNRELATED THIRD PARTY, CHARITABLE AUTO RESOURCES INC, TO ADMINISTER ITS VEHICLE DONATION PROGRAM. CHARITABLE AUTO RESOURCES WORKS ON OUR BEHALF AND SENDS A LETTER TO THE DONOR ACKNOWLEDGING THE DONATIONS. THE CHARITABLE DONATIONS ARE THEN RECEIVED AT KQED LESS CHARITABLE AUTO RESOURCES' FEE.
Schedule M (Form 990) 2010
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2010
Open to Public
Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Identifier Return Reference Explanation
ORGANIZATION MISSION STATEMENT FORM 990, PART III, LINE 1 KQED IS A NON-PROFIT CORPORATION OPERATING ONE OF THE MOST-LISTENED-TO PUBLIC RADIO STATIONS IN THE NATION AS WELL AS ONE OF THE MOST-WATCHED PUBLIC TELEVISION STATIONS IN THE U.S. KQED OWNS AND OPERATES PUBLIC TELEVISION STATIONS KQED-TV/DT CHANNEL 9 (SAN FRANCISCO), KQEH-TV/DT CHANNEL 54 (SAN JOSE), AND KQET-TV-DT CHANNEL 25 (WATSONVILLE/MONTEREY); KQED PUBLIC RADIO (88.5 FM SAN FRANCISCO AND 89.3 FM SACRAMENTO); THE INTERACTIVE PLATFORMS KQED.ORG AND KQEDNEWS.ORG; AND KQED EDUCATION, WHICH HELPS STUDENTS AND TEACHERS THRIVE IN 21ST CENTURY CLASSROOMS THROUGH MULTIMEDIA RESOURCES AND TRAINING. KQED'S DIGITAL TELEVISION CHANNELS INCLUDE KQED 9, KQED PLUS, KQED LIFE, KQED WORLD, KQED KIDS AND KQED V-ME, AND ARE AVAILABLE 24/7 OVER THE AIR AND ON COMCAST.
FORM 990, PART VI, SECTION B, LINE 11   THE FORM 990 WILL BE REVIEWED BY THE AUDIT COMMITTEE PRIOR TO FILING, AND ONCE APPROVED THE AUDIT COMMITTEE COPIES WILL BE PROVIDED TO ALL DIRECTORS ON THE BOARD.
  FORM 990, PART VI, SECTION B, LINE 12C IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICT OF INTEREST POLICY, ALL DIRECTORS, OFFICERS, AND KEY EMPLOYEES FILL OUT AND SIGN A CONFLICT OF INTEREST DISCLOSURE FORM, WHICH IS REVIEWED AND MAINTAINED IN THE GENERAL COUNSEL'S OFFICE. KEY EMPLOYEES AND OFFICERS FILL OUT THE CONFLICT OF INTEREST DISCLOSURE FORM ANNUALLY. DIRECTORS FILL OUT THE CONFLICT OF INTEREST DISCLOSURE FORM WHEN THEIR INITIAL BOARD TERM COMMENCES, AND THEN ARE ASKED ANNUALLY TO REPORT ANY CHANGES THAT WOULD GIVE RISE TO A CONFLICT OF INTEREST.
  FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE COMMITTEE OF THE BOARD IS RESPONSIBLE FOR REVIEWING THE COMPENSATION OF THE PRESIDENT AND CEO AND THE CFO, AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS WHO APPROVE ANY SUCH COMPENSATION. THE OFFICERS ARE RECUSED FROM ANY DISCUSSION AND VOTE. IN DETERMINING SALARIES FOR OTHER OFFICERS AND KEY EMPLOYEES, KQED'S CEO AND ITS VP, HUMAN RESOURCES AND LABOR RELATIONS ANALYZE DATA FROM RELEVANT COMPENSATION SURVEYS INCLUDING THE EXECUTIVE COMPENSATION SURVEY SPONSORED BY WETA, AND THE EXECUTIVE COMPENSATION FOR PBS STATIONS SURVEY. IN ADDITION, THEY HAVE DISCUSSIONS WITH CONTEMPORARIES AT SIMILARLY SITUATED PUBLIC BROADCASTING STATIONS CONCERNING COMPENSATION FOR KEY EMPLOYEES IN COMPARABLE POSITIONS. FINALLY, THEY CONSIDER THE HISTORICAL AND CURRENT COMPENSATION PAID BY KQED FOR COMPARABLE POSITIONS, AS WELL AS THE SKILLS AND EXPERIENCE OF THE INDIVIDUAL EMPLOYEE.
  FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST FROM THE OFFICE OF THE CORPORATE SECRETARY. CONDENSED FINANCIALS ARE INCLUDED IN THE REPORT TO THE COMMUNITY WHICH IS POSTED ON KQED.ORG WITH A NOTE THAT A COMPLETE COPY OF THE AUDITED FINANCIALS ARE AVAILABLE ON REQUEST.
CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED LOSSES ON INVESTMENTS: -1,752,707. DONATED SERVICES AND USE OF FACILITIES: -153,317. CHANGE IN VALUE - CHARITABLE GIFT ANNUITIES AND TRUSTS -213,377. TOTAL TO FORM 990, PART XI, LINE 5: -2,119,401.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2010

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2010
Open to Public Inspection
Name of the organization
KQED INC
 
Employer identification number

94-1241309
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" on Form 990, Part IV, line 33.)
(a)
Name, address, and EIN of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income
(e)
End-of-year assets


 		(f)
Direct controlling
entity

















Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section
(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled organization
Yes No












For Privacy Act and Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of related organization



 		(b)
Primary activity



 		(c)
Legal domicile
(state or
foreign
country)
 		(d)
Direct controlling
entity


 		(e)
Type of entity
(C corp, S corp,
or trust)

 		(f)
Share of total income



 		(g)
Share of
end-of-year
assets

 		(h)
Percentage
ownership
(1) CHARITABLE REMAINDER ANNUITY TRUST (1)
 
 
INVESTMENT CA N/A
 T      
(2) CHARITABLE REMAINDER UNITRUST (7)
 
 
INVESTMENT CA N/A
 T      










Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35, 35A, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III or IV.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
 
No
c Gift, grant, or capital contribution from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
 
No
d Loans or loan guarantees to or for other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Sale of assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Purchase of assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Exchange of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Lease of facilities, equipment, or other assets to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Performance of services or membership or fundraising solicitations for other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1k
 
No
l Performance of services or membership or fundraising solicitations by other organization(s) . . . . . . . . . . . . . . . . . . . . . .
1l
 
No
m Sharing of facilities, equipment, mailing lists, or other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1m
 
No
n Sharing of paid employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1n
 
No
o Reimbursement paid to other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid by other organization for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
 
No
q Other transfer of cash or property to other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
 
No
r Other transfer of cash or property from other organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type(a-r) 		(c)
Amount involved 		(d)
Method of determining amount involved
(1)
(2)
(3)
(4)
(5)
(6)
Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" on Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Are all
partners
section
501(c)(3)
organizations? 		(e)
Share of
end-of-year
assets 		(f)
Disproprtionate allocations? 		(g)
Code V—UBI
amount in box
20 of Schedule K-1
(Form 1065) 		(h)
General or
managing
partner?
Yes No Yes No Yes No






























Schedule R (Form 990) 2010
Schedule R (Form 990) 2010
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation
  SCHEDULE R, PART IV THE FULL LEGAL NAMES OF THE TRUSTS LISTED IN PART IV INCLUDE THE DONORS' NAMES. FOR EXAMPLE, "THE JOHN DOE CHARITABLE REMAINDER TRUST." IN ORDER TO AVOID UNINTENDED PUBLIC DISCLOSURE OF DONOR IDENTIFYING INFORMATION, FOR REASONS SIMILAR TO NONDISCLOSURE OF SCHEDULE B INFORMATION. THIS PRESENTATION IS CONSISTENT WITH THE 2011 FORM 990 SCHEDULE R INSTRUCTIONS APPLICABLE TO SPLIT-INTEREST TRUST REPORTING.
Additional Data


Software ID:  
Software Version: