Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation)

MediumBullet The organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-0047
2012
Open to Public Inspection
A For the 2012 calendar year, or tax year beginning 01-01-2012 , 2012, and ending 12-31-2012
BCheck if applicable:
CName of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
1100 ROCK AND ROLL BOULEVARD
Suite
Room/suite
City or town, state or country, and ZIP + 4
CLEVELAND, OH441141022
D Employer identification number

34-1520995
E Telephone number

G Gross receipts $ 23,217,821
F Name and address of principal officer:
TERRY STEWART PRESIDENT CEO
1100 ROCK AND ROLL BOULEVARD
CLEVELAND,OH441141022
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.ROCKHALL.COM
H(a)
Is this a group return for
affiliates?
H(b)
Are all affiliates included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1985
M State of legal domicile: OH
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: OPERATION OF A MUSEUM AND LIBRARY AND ARCHIVES TO EDUCATE VISITORS, FANS, AND SCHOLARS ABOUT THE HISTORY AND CONTINUING SIGNIFICANCE OF ROCK AND ROLL MUSIC. SEE SCHEDULE O FOR FURTHER DETAILS.
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) ........ 3 10
4 Number of independent voting members of the governing body (Part VI, line 1b) ..... 4 9
5 Total number of individuals employed in calendar year 2011 (Part V, line 2a) ...... 5 157
6 Total number of volunteers (estimate if necessary) ............. 6 70
7a Total unrelated business revenue from Part VIII, column (C), line 12 ........ 7a 2,417,081
b Net unrelated business taxable income from Form 990-T, line 34 ......... 7b 895,884
Revenues Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 9,249,634 7,077,486
9 Program service revenue (Part VIII, line 2g) ......... 7,507,401 7,987,556
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 365,203 551,173
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 3,628,660 3,598,318
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 20,750,898 19,214,533
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 0 0
14 Benefits paid to or for members (Part IX, column (A), line 4)..... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 8,507,156 8,593,837
16a Professional fundraising fees (Part IX, column (A), line 11e)..... 0 0
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet1,146,971    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e).... 10,607,517 16,395,886
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 19,114,673 24,989,723
19 Revenue less expenses. Subtract line 18 from line 12....... 1,636,225 -5,775,190
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............. 99,644,317 93,623,932
21 Total liabilities (Part X, line 26)............. 4,944,127 4,037,461
22 Net assets or fund balances. Subtract line 21 from line 20..... 94,700,190 89,586,471
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
 
Preparer's signature
Date
PTIN
Firm's name MediumBullet

Firm's EIN MediumBullet
Firm's address MediumBullet



Phone no.
May the IRS discuss this return with the preparer shown above? (see instructions) ............
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2012)
Form 990 (2012)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response to any question in this Part III ...............
1
Briefly describe the organization’s mission: THE ROCK AND ROLL HALL OF FAME AND MUSEUM, INC. IS THE NONPROFIT ORGANIZATION THAT EXISTS TO EDUCATE VISITORS, FANS, AND SCHOLARS FROM AROUND THE WORLD ABOUT THE HISTORY AND CONTINUING SIGNIFICANCE OF ROCK AND ROLL MUSIC. IT CARRIES OUT THIS MISSION THROUGH ITS OPERATION OF A WORLD-CLASS MUSEUM THAT COLLECTS, PRESERVES, EXHIBITS, AND INTERPRETS THIS ART FORM THROUGH ITS LIBRARY AND ARCHIVES AS WELL AS ITS EDUCATIONAL PROGRAMS.
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ......................
If “Yes,” describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ............................
If “Yes,” describe these changes on Schedule O.
4
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 13,966,909 including grants of $ 0 ) (Revenue $ 7,932,128 )
The Rock and Roll Hall of Fame and Museum has established itself as the pre-eminent home for the celebration and study of rock and roll. It is a world-class museum and Library and Archives that educates its visitors about the history of rock and roll, from its roots to the present, and about rock and roll's impact on our culture and society. It accomplishes all of this with seven floors of exhibits, which underwent a major renovation in 2011, featuring thousands of historic artifacts, as well as numerous films and interactive exhibits. In addition to the permanent exhibits, the Museum curates several new temporary exhibits each year which focus on individual artists, various genres of music or important anniversaries of historic events. In 2012, the temporary exhibits featured the Grateful Dead: the Long, Strange Trip; Chuck Berry; the Two-Tone record label; a photography exhibit entitled 1950s Radio in Color: The Lost Photographs of Cleveland DeeJay Tommy Edwards; and a photography exhibit entitled Just Can't Get Enough: The Photography of Robert Alford. Further, the Museum hosted five community festivals celebrating the heritage of various ethnic music, and produced several other music programs including Battle of the Corporate Bands and Summer in the City. 2012 marked the opening of The Rock and Roll Hall of Fame and Museum's 22,500 square foot Library and Archives at Cuyahoga Community College. The Library and Archives, for which the Museum has been collecting artifacts since it opened in 1995, helps the Museum fulfill its mission by making one-of-a-kind audio and video recordings, promotional materials, personal papers and business records of popular music's most influential figures accessible to the public for the first time. The Library and Archives also enhances the Museum's education programs at the University level.
4b (Code:   ) (Expenses $ 5,267,711 including grants of $ 0 ) (Revenue $ 545,351 )
2012 Induction Ceremony: Held tri-annually in Cleveland, the 2012 Induction Ceremony was hosted by the Rock and Roll Hall of Fame and Museum and open to the public. In addition to the ceremony itself, special events including concerts, lectures, classes, exhibits and celebrations, occurred throughout the entire week leading up to the Induction Ceremony. In order to be nominated for induction into the Rock and Roll Hall of Fame, an act must have released its first single or album at least 25 years prior to the year of nomination.
4c (Code:   ) (Expenses $ 293,567 including grants of $ 0 ) (Revenue $ 153,568 )
American Music Masters Series Program and Exhibit: Annual program honors a Hall of Fame Inductee and highlights his/her accomplishments and influences on rock and roll. The programming includes an interdisciplinary conference and panel discussion, performances in tribute of the artist, and an exhibit on the honoree at the Museum. The 17th annual series honored Chuck Berry. Through this series, the Museum further achieves its goal of increasing public knowledge and appreciation for rock and roll music and its history.
(Code:   ) (Expenses $ 423,943 including grants of $ 0 ) (Revenue $ 292,197 )
OTHER EDUCATIONAL PROGRAMS
4d Other program services (Describe in Schedule O.)
(Expenses $ 423,943 including grants of $ 0 ) (Revenue $ 292,197 )
4e Total program service expensesMediumBullet19,952,130
Form 990 (2012)
Form 990 (2012)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,” complete Schedule AClick to see attachment........................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)? Click to see attachment...
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If “Yes,” complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h) election in effect during the tax year? If “Yes,” complete Schedule C, Part IIClick to see attachment........
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If “Yes,” complete Schedule C,
Part III............................
5
 
 
6
Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If “Yes,” complete Schedule D, Part IClick to see attachment........................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas, or historic structures? If “Yes,” complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,” complete Schedule D, Part III Click to see attachment....................
8
Yes
 
9
Did the organization report an amount in Part X, line 21 for escrow or custodial account liability; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If “Yes,” complete Schedule D, Part IVClick to see attachment..............
9
 
No
10
Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, permanent endowments, or quasi-endowments? If “Yes,” complete Schedule D, Part VClick to see attachment......
10
Yes
 
11
If the organization’s answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable.
a
Did the organization report an amount for land, buildings, and equipment in Part X, line 10?
If “Yes,” complete Schedule D, Part VI.Click to see attachment...................
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIIClick to see attachment.......
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part VIIIClick to see attachment.......
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If “Yes,” complete Schedule D, Part IXClick to see attachment............
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If “Yes,” complete Schedule D, Part XClick to see attachment
11e
 
No
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If “Yes,” complete Schedule D, Part XClick to see attachment.........................
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year?
If “Yes,” complete Schedule D, Parts XI and XII Click to see attachment.................
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If “Yes,” and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional Click to see attachment
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E....
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?.....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, investment, and program service activities outside the United States, or aggregate foreign investments valued at $100,000 or more? If “Yes,” complete Schedule F, Parts I and IV.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or assistance to any organization or entity located outside the United States? If “Yes,” complete Schedule F, Parts II and IV
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or assistance to individuals located outside the United States? If “Yes,” complete Schedule F, Parts III and IV...
16
 
No
17
Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I (see instructions).... Click to see attachment
17
 
No
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If “Yes,” complete Schedule G, Part II............ Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If “Yes,” complete Schedule G, Part III................... Click to see attachment
19
 
No
20a
Did the organization operate one or more hospital facilities? If “Yes,” complete Schedule H....
20a
 
No
b
If “Yes” to line 20a, did the organization attach a copy of its audited financial statements to this return?
20b
 
 
Form 990 (2012)
Form 990 (2012)
Page 4
Part IV
Checklist of Required Schedules (continued)
21
Did the organization report more than $5,000 of grants and other assistance to any government or organization in the United States on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II...
21
 
No
22
Did the organization report more than $5,000 of grants and other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III........
22
 
No
23
Did the organization answer “Yes” to Part VII, Section A, line 3, 4, or 5 about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If “Yes,” complete Schedule J....................... Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b through 24d and complete Schedule K. If “No,” go to line 25................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I........
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I...................
25b
 
No
26
Was a loan to or by a current or former officer, director, trustee, key employee, highest compensated employee, or disqualified person outstanding as of the end of the organization’s tax year? If “Yes,” complete Schedule L,
Part II..........................
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family member of any of these persons? If “Yes,” complete Schedule L, Part III.........
27
 
No
28
Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If “Yes,” complete Schedule L, Part IV ..........................
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If “Yes,”
complete Schedule L, Part IV.....................
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or direct or indirect owner? If “Yes,” complete Schedule L, Part IV...
28c
 
No
29
Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule M..Click to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If “Yes,” complete Schedule M............. Click to see attachment
30
Yes
 
31
Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,
Part I...........................
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If “Yes,” complete Schedule N, Part II......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I........ Click to see attachment
33
Yes
 
34
Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Part II, III, or IV, and Part V, line 1........................ Click to see attachment
34
Yes
 
35a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?
35a
 
No
b
If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2...
35b
 
 
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If “Yes,” complete Schedule R, Part V, line 2............. Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11b and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2012)
Form 990 (2012)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response to any question in this Part V ...............
Yes
No
1a
Enter the number reported in Box 3 of Form 1096 Enter -0- if not applicable ..
1a
159
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable .
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and
Tax Statements, filed for the calendar year ending with or within the year covered by this return ..................
2a
157
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?
Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?...
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No,” provide an explanation in Schedule O.....
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)?..........................
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If “Yes,” to line 5a or 5b, did the organization file Form 8886-T? ............
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible as charitable contributions?...
6a
 
No
b
If “Yes,” did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If “Yes,” did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If “Yes,” indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?............................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?............................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?..........................
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?............
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?..........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?.......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ..........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If “Yes,” enter the amount of tax-exempt interest received or accrued during the year. ....................
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. See the instructions for additional information the organization must report on Schedule O.
13a
 
 
b
Enter the amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans ....
13b
 
c
Enter the amount of reserves on hand ............
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
No
b
If "Yes," has it filed a Form 720 to report these payments? If “No,” provide an explanation in Schedule O..
14b
 
 
Form 990 (2012)
Form 990 (2012)
Page 6
Part VI
Governance, Management, and Disclosure For each “Yes” response to lines 2 through 7b below, and for a “No” response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response to any question in this Part VI ...............
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year .....................
1a
10
If there are material differences in voting rights among members of the governing body, or if the governing body delegated broad authority to an executive committee or similar committee, explain in Schedule O.
b
Enter the number of voting members included in line 1a, above, who are independent ...................
1b
9
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
Yes
 
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? .
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? ...........................
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Did the organization have members or stockholders? ................
6
 
No
7a
Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or more members of the governing body? ....................
7a
 
No
b
Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, or persons other than the governing body? ...................
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O.......
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)
Yes
No
10a
Did the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If “Yes,” did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes?
10b
 
 
11a
Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? ............................
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review this Form 990. .....
12a
Did the organization have a written conflict of interest policy? If “No,” go to line 13.......
12a
Yes
 
b
Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ..........................
12b
Yes
 
c
Did the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,” describe in Schedule O how this was done.......................
12c
Yes
 
13
Did the organization have a written whistleblower policy? ...............
13
Yes
 
14
Did the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line 15a or 15b, describe the process in Schedule O (see instructions).
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If “Yes,” did the organization follow a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
AL , AK , AZ , AR , CA , CO , CT , DC , FL , GA , HI , IL , KS , KY , LA , ME , MD , MA , MI , MN , MS , NH , NJ , NM , NY , NC , ND , OH , OK , OR , PA , RI , SC , TN , UT , VA , WA , WV , WI
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you made these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how), the organization made its governing documents, conflict of interest policy, and financial statements available to the public during the tax year.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization:
MediumBulletBRIAN KENYON EXEC VP CFO1100 ROCK AND ROLL BLVDCLEVELANDOH44114 (216) 781-7625
Form 990 (2012)
Form 990 (2012)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response to any question in this Part VII ...............
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;
(1) Brian E Hall........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(2) Daniel Klimas........................................................................
Trustee/Member
 2.0
.......................   		X           0 0 0
(3) Rob Light........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(4) Benjamin F Needell........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(5) William Rowley........................................................................
Trustee/Member, co-chair
 8.0
.......................   		X           0 0 0
(6) Curtis Schenker........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(7) Frank Sullivan........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(8) Jerry Sue Thornton........................................................................
Trustee/Member
 1.0
.......................   		X           0 0 0
(9) Jann S Wenner........................................................................
Trustee/Member, co-chair
 2.0
.......................   		X           0 0 0
(10) Joel Peresman........................................................................
TRUSTEE & CEO OF RRHOF FDN.
 1.0
.......................40.0 		X           0 411,437 9,000
(11) Terry Stewart........................................................................
President & CEO
 40.0
.......................   		    X       494,620 0 84,050
(12) Brian Kenyon........................................................................
Exec. VP & CFO
 40.0
.......................   		    X       340,410 0 32,475
(13) James Henke........................................................................
VP-Curatorial Affairs
 40.0
.......................   		        X   254,254 0 14,346
(14) Todd Mesek........................................................................
VP-Communications
 40.0
.......................   		        X   182,754 0 17,154
(15) Gregory Harris........................................................................
VP-Development
 40.0
.......................   		        X   237,997 0 27,163
(16) Jacklyn Chisholm........................................................................
VP-Planning&Inst.Rel.
 40.0
.......................   		        X   159,204 0 8,740
(17) Lauren Onkey........................................................................
VP-Education
 40.0
.......................   		        X   182,346 0 19,580
Form 990 (2012)
Form 990 (2012)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; Officer; Key Employee; Highest compensated employee; Former;


























1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 1,851,585 411,437 212,508
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organizationMediumBullet7
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual ..............
3
 
No
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If “Yes,” complete Schedule J for such person ........
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
GREENDAY SYSTEMS LLC, 35595 CURTIS BLVD UNIT AEASTLAKEOH44095 APPAREL&MEM.FULFILL. 174,920
THOMPSON HINE LLP, 127 PUBLIC SQUARE 3900CLEVELANDOH44114 LEGAL SERVICES 143,568
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization MediumBullet2
Form 990 (2012)
Form 990 (2012)
Page 9
Part VIII
Statement of Revenue
Check if Schedule O contains a response to any question in this Part VIII ..............
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512, 513, or 514
Contributions, Gifts, Grants and Other Similar Amounts 1a Federated campaigns..1a 41,756
b Membership dues....1b 758,980
c Fundraising events....1c 1,042,924
d Related organizations...1d 251,337
e Government grants (contributions)1e 2,202,415
f All other contributions, gifts, grants, and
similar amounts not included above1f 		2,780,074
g Noncash contributions included in lines
1a-1f:$ 		73,470
h Total. Add lines 1a-1f.......MediumBullet 7,077,486
Program Service Revenue Business Code
2a ADMISSIONS 900099 6,526,724 6,526,724    
b OTHER PROGRAM REVENUE 900099 403,041 403,041    
c INDUCTION REVENUE 900099 545,351 545,351    
d CAFE REVENUE 722514 153,293     153,293
e EXHIBIT RENTAL 900099 198,667 198,667    
f All other program service revenue . 160,480 160,480    
g Total. Add lines 2a–2f........MediumBullet 7,987,556
Other Revenue 3 Investment income (including dividends, interest, and other similar amounts).......MediumBullet 513,658   576 513,082
4 Income from investment of tax-exempt bond proceeds..MediumBullet 0      
5 Royalties...........MediumBullet 173,717     173,717
(i) Real (ii) Personal
6a Gross rents   483,090
b Less: rental expenses   176,407
c Rental income or (loss) 0 306,683
d Net rental income or (loss).......MediumBullet 306,683 2,323 304,360  
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 199,172 1,000
b Less: cost or other basis and sales expenses 162,657 0
c Gain or (loss) 36,515 1,000
d Net gain or (loss)..........MediumBullet 37,515     37,515
8a Gross income from fundraising events (not including
$ 1,042,924
of contributions reported on line 1c). See Part IV, line 18 ..
a 583,385
b Less: direct expenses ...b 797,372
c Net income or (loss) from fundraising events..MediumBullet -213,987   -213,987
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet 0      
10a Gross sales of inventory, less
returns and allowances .
a 5,988,550
b Less: cost of goods sold ..b 2,866,852
c Net income or (loss) from sales of inventory..MediumBullet 3,121,698 1,064,528 2,057,170  
Miscellaneous Revenue Business Code
11a SATELLITE TOWER 900099 45,264     45,264
b PROMOTIONS REVENUE 900004 42,821   42,821  
c PLAZA NAMING REVENUE 900099 87,838     87,838
d All other revenue .... 34,284 22,130 12,154  
e Total. Add lines 11a–11d ...... MediumBullet 210,207
12 Total revenue. See Instructions......MediumBullet 19,214,533 8,923,244 2,417,081 796,722
Form 990 (2012)
Form 990 (2012)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule O contains a response to any question in this Part IX ...............
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the United States. See Part IV, line 21 0  
2 Grants and other assistance to individuals in the United States. See Part IV, line 22 0  
3 Grants and other assistance to governments, organizations, and individuals outside the United States. See Part IV, lines 15 and 16 0  
4 Benefits paid to or for members 0  
5 Compensation of current officers, directors, trustees, and key employees .... 851,606 323,259 323,295 205,052
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .... 0      
7 Other salaries and wages 6,089,535 4,321,924 1,419,386 348,225
8 Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) .... 199,544 140,859 47,514 11,171
9 Other employee benefits ....... 986,114 767,509 171,550 47,055
10 Payroll taxes ........... 467,038 328,017 109,378 29,643
11 Fees for services (non-employees):        
a Management ...... 430,582 165,289 265,293  
b Legal ......... 394,342 284,801 107,745 1,796
c Accounting ........... 71,650   71,650  
d Lobbying ........... 73,000     73,000
e Professional fundraising services. See Part IV, line 17 0  
f Investment management fees ...... 39,575   39,575  
g Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O) ........ 0      
12 Advertising and promotion .... 619,193 619,193    
13 Office expenses ....... 1,478,494 1,189,009 154,534 134,951
14 Information technology ...... 32,131 16,064 14,102 1,965
15 Royalties .. 0      
16 Occupancy ........... 1,324,774 1,190,088 122,044 12,642
17 Travel ............ 1,186,028 1,004,216 86,256 95,556
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ...... 0      
19 Conferences, conventions, and meetings .... 33,162 14,671 15,664 2,827
20 Interest ........... 20,000 18,000 1,800 200
21 Payments to affiliates ....... 0      
22 Depreciation, depletion, and amortization ..... 3,492,122 3,283,109 189,235 19,778
23 Insurance .............. 80,414 74,095 5,687 632
24 Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a MUSEUM STORE EXPENSES 923,798 354,790 569,008  
b CURATORIAL & EXHIBIT EXP 792,979 792,979    
c EDUCATIONAL EXPENSES 329,621 329,621    
d DEVEL.&INDUCTION CEREMONY 4,298,714 4,236,606   62,108
e All other expenses 775,307 498,031 176,906 100,370
25 Total functional expenses. Add lines 1 through 24e 24,989,723 19,952,130 3,890,622 1,146,971
26 Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here MediumBullet if following SOP 98-2 (ASC 958-720).        
Form 990 (2012)
Form 990 (2012)
Page 11
Part X Balance Sheet Check if Schedule O contains a response to any question in this Part X ...............
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash—non-interest-bearing ............. 55,230 1 25,563
2 Savings and temporary cash investments ......... 11,664,230 2 8,267,854
3 Pledges and grants receivable, net ........... 4,802,484 3 2,397,351
4 Accounts receivable, net ............. 331,760 4 499,992
5 Loans and other receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..................
0 5 0
6 Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), persons described in section 4958(c)(3)(B), and contributing employers and sponsoring organizations of section 501(c)(9) voluntary employees' beneficiary organizations (see instructions) Complete Part II of Schedule L
0 6 0
7 Notes and loans receivable, net ............. 0 7 0
8 Inventories for sale or use .............. 334,166 8 538,507
9 Prepaid expenses and deferred charges .......... 216,107 9 181,335
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 115,685,243
b Less: accumulated depreciation ..... 10b 48,223,294 69,964,419 10c 67,461,949
11 Investments—publicly traded securities .......... 12,275,921 11 14,251,381
12 Investments—other securities. See Part IV, line 11 ..... 0 12 0
13 Investments—program-related. See Part IV, line 11 ..... 0 13 0
14 Intangible assets ............... 0 14 0
15 Other assets. See Part IV, line 11 ........... 0 15 0
16 Total assets. Add lines 1 through 15 (must equal line 34)...... 99,644,317 16 93,623,932
Liabilities 17 Accounts payable and accrued expenses ......... 2,383,133 17 2,667,753
18 Grants payable ................. 0 18 0
19 Deferred revenue ................ 1,560,994 19 369,708
20 Tax-exempt bond liabilities ............. 0 20 0
21 Escrow or custodial account liability. Complete Part IV of Schedule D.. 0 21 0
22 Loans and other payables to current and former officers, directors, trustees, key employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L.......... 0 22 0
23 Secured mortgages and notes payable to unrelated third parties .. 0 23 0
24 Unsecured notes and loans payable to unrelated third parties .... 1,000,000 24 1,000,000
25 Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17-24). Complete Part X of Schedule D.................... 0 25 0
26 Total liabilities. Add lines 17 through 25......... 4,944,127 26 4,037,461
Net Assets or Fund Balance Organizations that follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets .............. 26,909,546 27 28,292,540
28 Temporarily restricted net assets ........... 67,790,644 28 61,293,931
29 Permanently restricted net assets ........... 0 29 0
Organizations that do not follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds ........   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ........... 94,700,190 33 89,586,471
34 Total liabilities and net assets/fund balances ........ 99,644,317 34 93,623,932
Form 990 (2012)
Form 990 (2012)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response to any question in this Part XI ...............
1
Total revenue (must equal Part VIII, column (A), line 12) ............
1
19,214,533
2
Total expenses (must equal Part IX, column (A), line 25) ............
2
24,989,723
3
Revenue less expenses. Subtract line 2 from line 1 ..............
3
-5,775,190
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) ..
4
94,700,190
5
Net unrealized gains (losses) on investments ...............
5
661,471
6
Donated services and use of facilities .................
6
 
7
Investment expenses .....................
7
 
8
Prior period adjustments .....................
8
 
9
Other changes in net assets or fund balances (explain in Schedule O) ........
9
 
10
Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 33, column (B))
10
89,586,471
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response to any question in this Part XII ..............
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?
2a
 
No
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on a separate basis, consolidated basis, or both:
b
Were the organization’s financial statements audited by an independent accountant?
2b
Yes
 
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separate basis, consolidated basis, or both:
c
If “Yes,” to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
2c
Yes
 
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O.
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133?
3a
 
No
b
If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits
3b
 
 
Form 990 (2012)
Form 990, Special Condition Description:
Special Condition Description
Additional Data


Software ID:  
Software Version:  
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2012
Open to Public
Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions.
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) A person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the supported organization? ................
11g(i)
 
 
(ii) A family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) A 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
Provide the following information about the supported organization(s).
(i) Name of supported organization (ii) EIN (iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions)) (iv) Is the organization in col. (i) listed in your governing document? (v) Did you notify the organization in col. (i) of your support? (vi) Is the organization in col. (i) organized in the U.S.? (vii) Amount of monetary support
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990EZ.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 2
Part II
Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 11,475,046 22,896,409 13,278,452 9,249,634 7,077,486 63,977,027
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf....... 1,283,065 0 0 0 0 1,283,065
3 The value of services or facilities furnished by a governmental unit to the organization without charge..           0
4 Total. Add lines 1 through 3 12,758,111 22,896,409 13,278,452 9,249,634 7,077,486 65,260,092
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..           138,296
6 Public support. Subtract line 5 from line 4.           65,121,796
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
7 Amounts from line 4.. 12,758,111 22,896,409 13,278,452 9,249,634 7,077,486 65,260,092
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... 1,312,246 300,943 543,523 601,702 734,386 3,492,800
9 Net income from unrelated business activities, whether or not the business is regularly carried on.. 922,157 983,061 1,035,579 976,515 896,884 4,814,196
10 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)..           0
11 Total support (Add lines 7 through 10).           73,567,088
12
12
45,939,581
13
First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization, check this box and stop here........................................right arrow
Section C. Computation of Public Support Percentage
14
14
88.520 %
15
15
88.624 %
16a
b
17a
b
18
Private foundation. If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions ..................................................... right arrow
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 3
Part III
Support Schedule for Organizations Described in Section 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.) ..            
13 Total support. (Add lines 9, 10c, 11, and 12.)..            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 4
Part IV
Supplemental Information. Complete this part to provide the explanations required by Part II, line 10; Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2012

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
OMB No. 1545-0047
2012
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule
Special Rules
......................... Arrow Bullet   $    
Caution. An organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2 of its Form 990; or check the box on line H of its
Form 990-EZ or on Part I, line 2 of its Form 990-PF, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2012)

Schedule B (Form 990, 990-EZ, or 990-PF) (2012)
Page 2
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part I
Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
     
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

     
RESTRICTED
RESTRICTED  
RESTRICTED, RESTRICTED   RESTRICTED

$RESTRICTED


(Complete Part II if there is a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  


(Complete Part II if there is a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  


(Complete Part II if there is a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  


(Complete Part II if there is a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  


(Complete Part II if there is a noncash contribution.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

     
 
   

$  


(Complete Part II if there is a noncash contribution.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2012)

Schedule B (Form 990, 990-EZ, or 990-PF) (2012)
Page 3
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part II
Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
     
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2012)

Schedule B (Form 990, 990-EZ, or 990-PF) (2012)
Page 4
Name of organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
  		Employer identification number

34-1520995
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
that total more than $1,000 for the year. Complete columns (a) through (e) and the following line entry.
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
Use duplicate copies of Part III if additional space is needed.
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
       
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2012)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.SchCMd Bullet Attach to Form 990 or Form 990-EZ.
SchCMd Bullet See separate instructions.
OMB No. 1545-0047
2012
Open to Public
Inspection
If the organization answered “Yes” to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered “Yes” to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)): Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered “Yes” to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35c (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization’s direct and indirect political campaign activities in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c), except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt function activities ...................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Paperwork Reduction Act Notice, see the instructions for Form 990 or 990-EZ.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2012

Schedule C (Form 990 or 990-EZ) 2012
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check SchCMd Bulletexpenses, and share of excess lobbying expenditures).
B Check SchCMd Bullet
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
organization's
totals 		(b) Affiliated group
totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) ....... 78,000  
c Total lobbying expenditures (add lines 1a and 1b) ................... 78,000  
d Other exempt purpose expenditures ........................ 19,874,130  
e Total exempt purpose expenditures (add lines 1c and 1d) ............... 19,952,130  
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		 1,000,000  
  If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:    
  Not over $500,00020% of the amount on line 1e.    
  Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.    
  Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.    
  Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.    
  Over $17,000,000$1,000,000.    
       
g Grassroots nontaxable amount (enter 25% of line 1f) ................. 250,000  
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
  Calendar year (or fiscal year
beginning in) 		(a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) Total
             
2a Lobbying nontaxable amount 934,716 801,642 863,361 1,000,000 3,599,719
             
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		        5,399,579
             
c Total lobbying expenditures 106,000 85,697 65,378 78,000 335,075
             
d Grassroots nontaxable amount 233,679 200,411 215,840 250,000 899,930
             
e Grassroots ceiling amount
(150% of line 2d, column (e))		         1,349,895
             
f Grassroots lobbying expenditures 0   0   0
Schedule C (Form 990 or 990-EZ) 2012


Schedule C (Form 990 or 990-EZ) 2012
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
For each “Yes” response to lines 1a through 1i below, provide in Part IV a detailed description of the lobbying activity.
(a)
No
Yes
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
 
 
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
 
 
c
Media advertisements? ....................................
 
 
 
d
Mailings to members, legislators, or the public? .........................
 
 
 
e
Publications, or published or broadcast statements? .......................
 
 
 
f
Grants to other organizations for lobbying purposes? .......................
 
 
 
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
 
 
 
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
 
 
 
i
Other activities? ..........................
 
 
 
j
Total. Add lines 1c through 1i ...............................
 
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
 
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carry over lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) and if either (a) BOTH Part III-A, lines 1 and 2, are answered “No” OR (b) Part III-A, line 3, is answered “Yes."
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) nondeductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ............................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Complete this part to provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; Part II-A (affiliated group list); Part II-A, line 2; and Part ll-B, line 1. Also, complete this part for any additional information.
Identifier Return Reference Explanation
ADDITIONAL INFORMATION REGARDING LOBBYING ACTIVITIES, PART II-A, LINE 1B: NOT INCLUDED ON LINE 1B OF PART II-A OF SCHEDULE C WERE $180,000 OF IN-KIND LOBBYING EXPENDITURES PROVIDED BY A TRUSTEE OF THE MUSEUM. AS FORM 990 DOES NOT PERMIT REPORTING OF IN-KIND EXPENSES AND THE CORRESPONDING IN-KIND REVENUE, WE HAVE EXCLUDED THIS AMOUNT FROM SCHEDULE C.
Schedule C (Form 990 or 990EZ) 2012

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .........    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) .....    
4 Aggregate value at end of year ........    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06, and not on a historic structure listed in the National Register .................... 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the tax year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting, and enforcing conservation easements during the year
SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year
SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .......................................
9
In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 (ASC 958) relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 52283D
Schedule D (Form 990) 2012

Schedule D (Form 990) 2012
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIII and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If “Yes,” explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ........
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current year (b)Prior year b (c)Two years back (d)Three years back (e)Four years back
1a Beginning of year balance .... 5,568,988 4,642,034 0    
b Contributions ........ 176,000 953,255 4,500,000    
c Net investment earnings, gains, and losses 730,736 -26,301 142,034    
d Grants or scholarships .....          
e Other expenditures for facilities
and programs ........ 		         
f Administrative expenses ....          
g End of year balance ...... 6,475,724 5,568,988 4,642,034    
2
Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:
a
Board designated or quasi-endowment SchDMd Bullet100.000 %
b
Permanent endowment SchDMd Bullet0 %
c
Temporarily restricted endowment SchDMd Bullet0 %
The percentages in lines 2a, 2b, and 2c should equal 100%.
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
 
No
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIII the intended uses of the organization's endowment funds.
Part VI
Land, Buildings, and Equipment. See Form 990, Part X, line 10.
Description of property (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................      
b Buildings ................   91,443,252 29,669,419 61,773,833
c Leasehold improvements ............        
d Equipment ................   9,213,547 5,967,024 3,246,523
e Other .................   15,028,444 12,586,851 2,441,593
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).).......SchDMdBullet 67,461,949
Schedule D (Form 990) 2012

Schedule D (Form 990) 2012
Page 3
Part VII
Investments—Other Securities. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
Other








Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)Small Bullet  
Part VIII
Investments—Program Related. See Form 990, Part X, line 13.
(a) Description of investment type (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. See Form 990, Part X, line 15.
(a) Description (b) Book value








Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. See Form 990, Part X, line 25.
1.(a) Description of liability (b) Book value
Federal income taxes 0








Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)Small Bullet 0
2. Fin 48 (ASC 740) Footnote. In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII .....................................................
Schedule D (Form 990) 2012

Schedule D (Form 990) 2012
Page 4
Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return
1 Total revenue, gains, and other support per audited financial statements ....... 1 21,190,419
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 661,471
b Donated services and use of facilities ......... 2b 342,246
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIII.) ............ 2d 972,169
e Add lines 2a through 2d ..................... 2e 1,975,886
3 Subtract line 2e from line 1..................... 3 19,214,533
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIII.) ........... 4b  
c Add lines 4a and 4b....................... 4c  
5 Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ...... 5 19,214,533
Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return
1 Total expenses and losses per audited financial statements ........... 1 26,304,138
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 342,246
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIII.) ............ 2d 972,169
e Add lines 2a through 2d...................... 2e 1,314,415
3 Subtract line 2e from line 1..................... 3 24,989,723
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIII.) ............ 4b  
c Add lines 4a and 4b....................... 4c  
5 Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ...... 5 24,989,723
Part XIII
Supplemental Information
Complete this part to provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.
Identifier Return Reference Explanation
FINANCIAL STATEMENT FOOTNOTE FOR COLLECTION, PART III, LINE 1A: THE ROCKHALL EXHIBITS, COLLECTS, PRESERVES, AND INTERPRETS THE ARTISTIC AND SOCIO-CULTURAL MILIEU OF ROCK AND ROLL MUSIC. THE CURATORIAL COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES, AND INSTRUMENTS. THE COLLECTION IS HELD FOR PUBLIC EXHIBITION AND EDUCATION. IT IS THE ROCKHALL'S POLICY NOT TO CAPITALIZE ITEMS THAT ARE DONATED TO OR PURCHASED FOR ITS CURATORIAL COLLECTION.
CURATORIAL COLLECTION EXPLANATION, PART III, LINE 4: THE MUSEUM'S COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES AND INSTRUMENTS. IT EXHIBITS THESE ITEMS IN A 150,000 SQUARE FOOT MUSEUM THAT ATTRACTS APPROXIMATELY 440,000 VISITORS PER YEAR. IN ADDITION, THE MUSEUM'S 25,000 SQUARE FOOT LIBRARY AND ARCHIVES PRESERVES AND MAKES AVAILABLE TO SCHOLARS AND RESEARCHERS ITS COLLECTION OF TWO-DIMENSIONAL ARTIFACTS.
INTENDED USES OF ENDOWMENT FUNDS, PART V, LINE 4: THE MUSEUM'S ENDOWMENTS CONSIST OF BOARD-DESIGNATED ENDOWMENT FUNDS ESTABLISHED TO SUPPORT THE MUSEUM'S MISSION.
FINANCIAL STATEMENT FOOTNOTE REGARDING UNCERTAIN TAX POSITIONS, PART X, LINE 2: THE MUSEUM DOES NOT HAVE ANY MATERIAL UNCERTAIN TAX RETURN POSITIONS IN ITS FINANCIAL STATEMENTS. THE FOOTNOTE FROM THE AUDITED FINANCIAL STATEMENTS REGARDING FIN 48 (ASC 740) IS AS FOLLOWS: THE ROCK HALL HAS ADOPTED THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE CONSOLIDATED FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, THE ROCK HALL MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFITS RECOGNIZED IN THE CONSOLIDATED FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50 PERCENT LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. AT DECEMBER 31, 2012 AND 2011, THERE WERE NO UNRECOGNIZED TAX BENEFITS IDENTIFIED OR RECORDED AS LIABILITIES. THE ROCK HALL FILES FORMS 990 IN THE U.S. FEDERAL JURISDICTION AND THE STATE OF OHIO. THE ROCK HALL IS NOT SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE FOR YEARS BEFORE 2009.
OTHER CHANGES IN REVENUE, PART XII, LINE 2D: RENTAL EXPENSES: $176,407; SPECIAL EVENT EXPENSES: $797,372; AUCTION RELATED EXPENSES: ($1,610); TOTAL: $972,169
OTHER CHANGES IN EXPENSES, PART XIII, LINE 2D: RENTAL EXPENSES: $176,407; SPECIAL EVENT EXPENSES: $797,372; AUCTION RELATED EXPENSES: ($1,610); TOTAL: $972,169
Schedule D (Form 990) 2012

Additional Data


Software ID:  
Software Version:  




SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. Form 990-EZ filers are not required to complete this part. right arrowAttach to Form 990 or Form 990-EZ. right arrowSee separate instructions.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If “Yes,” list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
             
             
             
             
             
             
             
             
             
             
Total .................right arrow      
3
List all states in which the organization is registered or licensed to solicit funds or has been notified it is exempt from registration or licensing.
For Paperwork Reduction Act Notice, see the Instructions for Form 990or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2012
Schedule G (Form 990 or 990-EZ) 2012
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.
(a) Event #1

INDUCTION
(event type) 		(b) Event #2

AMMS
(event type) 		(c) Other events

4
(total number) 		(d) Total events
(add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 1,265,618 166,120 194,571 1,626,309
2 Less: Contributions . . 828,849 134,405 79,670 1,042,924
3 Gross income (line 1
minus line 2) . . . 		436,769 31,715 114,901 583,385
VerticalDirectExpenses 4 Cash prizes . . .        
5 Noncash prizes . .        
6 Rent/facility costs . .        
7 Food and beverages .        
8 Entertainment . . .        
9 Other direct expenses . 546,169 38,148 213,055 797,372
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 797,372
11 Net income summary. Combine line 3, column (d), and line 10. .......... right arrow -213,987
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
 
 
 
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Combine lines 1 and 7 in column (d) .......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2012
Schedule G (Form 990 or 990-EZ) 2012
Page 3
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ..........................
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
 
b
An outside facility ........................
13b
 
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Complete this part to provide the explanations required by Part I, line 2b, columns (iii) and (v), and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Identifier Return Reference Explanation
Schedule G (Form 990 or 990-EZ) 2012
Additional Data


Software ID:  
Software Version:  
Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990,
Part IV, question 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all officers,
directors, trustees, and the CEO/Executive Director, regarding the items checked in line 1a? .......
2
 
 
3
Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ................
4a
Yes
 
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........
4b
Yes
 
c
Participate in, or receive payment from, an equity-based compensation arrangement? .........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
Yes
 
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50053T
Schedule J (Form 990) 2012

Schedule J (Form 990) 2012
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.
(A) Name and Title (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported as deferred
in prior Form 990
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1)Terry StewartPresident & CEO (i)
(ii)		 332,180
0 		125,250
0 		37,190
0 		59,577
0 		25,582
0 		579,779
0 		0
0
(2)Brian KenyonExec. VP & CFO (i)
(ii)		 262,320
0 		55,000
0 		23,090
0 		7,500
0 		27,507
0 		375,417
0 		0
0
(3)Joel PeresmanTRUSTEE & CEO OF RRHOF FDN. (i)
(ii)		 0
356,137 		0
55,300 		0
0 		0
0 		0
9,000 		0
420,437 		0
0
(4)James HenkeVP-Curatorial Affairs (i)
(ii)		 190,523
0 		13,000
0 		50,731
0 		6,362
0 		10,801
0 		271,417
0 		0
0
(5)Todd MesekVP-Communications (i)
(ii)		 145,164
0 		37,500
0 		90
0 		11,405
0 		7,962
0 		202,121
0 		0
0
(6)Gregory HarrisVP-Development (i)
(ii)		 192,482
0 		39,300
0 		6,215
0 		7,188
0 		22,499
0 		267,684
0 		0
0
(7)Jacklyn ChisholmVP-Planning&Inst.Rel. (i)
(ii)		 102,065
0 		5,000
0 		52,139
0 		3,274
0 		8,196
0 		170,674
0 		0
0
(8)Lauren OnkeyVP-Education (i)
(ii)		 149,506
0 		32,750
0 		90
0 		5,526
0 		16,310
0 		204,182
0 		0
0
Schedule J (Form 990) 2012

Schedule J (Form 990) 2012
Page 3
Part III
Supplemental Information
Complete this part to provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II.
Also complete this part for any additional information.
Identifier Return Reference Explanation
SEVERANCE PAYMENT EXPLANATION, PART I, LINE 4A: JACKIE CHISHOLM RECEIVED A SEVERANCE PAYMENT OF $52,070 DURING 2012.
SUPPLEMENTAL NONQUALIFIED RETIREMENT PLANS EXPLANATION, PART I, LINE 4B: TERRY STEWART AND BRIAN KENYON PARTICIPATED IN A SECTION 457(b) PLAN DURING 2012. MR. STEWART'S CONTRIBUTION TO THE PLAN WAS $16,500, AND MR. KENYON'S CONTRIBUTION WAS $17,000.
NON-FIXED PAYMENT EXPLANATION, PART I, LINE 7: THE MUSEUM CREATES A BONUS POOL FOR SENIOR MANAGEMENT IF OPERATING CASH FLOW OF THE ORGANIZATION SIGNIFICANTLY EXCEEDS THE PLAN. THE BONUS POOL IS ALLOCATED TO MEMBERS OF SENIOR MANAGEMENT BASED UPON THEIR INDIVIDUAL PERFORMANCE. DISTRIBUTIONS FROM THE POOL ARE APPROVED BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS.
Schedule J (Form 990) 2012

Additional Data


Software ID:  
Software Version:  
SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
Noncash Contributions
Right pointing arrow large imageComplete if the organizations answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of contributions or items contributed 		(c)
Noncash contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
noncash contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded . X 7 65,970 FAIR MARKET VALUE
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts .... X 45,513 0 N/A
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( ARCHIVAL RECORDS ) X 103 0 N/A
26 Other Right pointing arrow large image ( AUDIO SYSTEM ) X 1 7,500 FAIR MARKET VALUE
27 Other Right pointing arrow large image( )
28 Other Right pointing arrow large image ( )
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
6
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1-28 that it
must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell noncash
contributions? ..........................
32a
Yes
 
b
If "Yes," describe in Part II.
33
If the organization did not report an amount in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) (2012)
Schedule M (Form 990) (2012)
Page 2
Part II
Supplemental Information. Complete this part to provide the information required by Part I, lines 30b,
32b, and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, the number of items received, or a combination of both. Also complete this part for any additional information.
Identifier Return Reference Explanation
THIRD PARTY SOLICITATION EXPLANATION, LINE 32B: INDEPENDENT CONTRACTORS ARE ENGAGED TO PROCURE ARTIFACTS FOR THE MUSEUM'S LIBRARY AND ARCHIVES. PAYMENTS TO THE CONTRACTORS FOR THEIR SERVICES ARE AT OR BELOW FAIR MARKET VALUE.
EXPLANATION OF REPORTING OF HISTORICAL ARTIFACTS, LINE 33: UNDER FINANCIAL ACCOUNTING STANDARDS, THE MUSEUM HAS ELECTED TO NOT RECORD REVENUE OR THE CORRESPONDING ASSETS FOR ITS COLLECTION OF ARTIFACTS, MEMORABILIA, AND CERTAIN OTHER NON-CASH ITEMS. THIS METHOD OF ACCOUNTING IS ALLOWABLE UNDER GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.
Schedule M (Form 990) (2012)
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2012
Open to Public
Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Identifier Return Reference Explanation
BUSINESS RELATIONSHIPS, FORM 990, PART VI, LINE 2: BENJAMIN NEEDELL, ESQ. HAS A BUSINESS RELATIONSHIP WITH JANN WENNER, WENNER MEDIA AND ITS AFFILIATES AND TRUSTS.
ELECTION OF TRUSTEES, FORM 990, PART VI, LINE 7A: THERE ARE 10 TRUSTEES OF THE ROCK AND ROLL HALL OF FAME AND MUSEUM, INC. ("THE CORPORATION"). ROCK AND ROLL HALL OF FAME FOUNDATION, INC., A CHARITY RECOGNIZED BY THE INTERNAL REVENUE SERVICE (IRS) AS AN ORGANIZATION DESCRIBED IN INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS A TRUSTEES, AND CLEVELAND ROCK AND ROLL, INC., A CHARITY RECOGNIZED BY THE IRS AS AN ORGANIZATION DESCRIBED IN IRC SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS B TRUSTEES. THE TRUSTEES OF THE CORPORATION THEN ELECT CLASS A AND CLASS B TRUSTEES FROM THOSE NOMINATED.
REVIEW OF FORM 990, FORM 990, PART VI, LINE 11B: FORM 990 IS REVIEWED INTERNALLY BY THE SENIOR DIRECTOR OF FINANCE AND THE EXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL OFFICER. IT IS SUBMITTED FOR REVIEW TO THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS AND TO THE ROCK AND ROLL HALL OF FAME AND MUSEUM'S BOARD OF DIRECTORS.
MONITORING CONFLICTS OF INTEREST, FORM 990, PART VI, LINE 12C: AN ANNUAL QUESTIONNAIRE IS SENT TO ALL OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES. IF A TRANSACTION ARISES IN WHICH AN INDIVIDUAL HAS A CONFLICT, THE PERSON IS EXCUSED FROM THE MEETING FOR THE DISCUSSION AND VOTE BY DISINTERESTED TRUSTEES OR COMMITTEE MEMBERS. THE TRUSTEES AND/OR COMMITTEE MEMBERS BASE THEIR DECISION ON ALL THE FACTS AND CIRCUMSTANCES PRESENTED AND CONSIDER WHETHER THE TRANSACTION IS IN THE BEST INTERESTS OF THE MUSEUM. PROPER RECORDS OF THE BOARD, COMMITTEE, OR SUBCOMMITTEE ARE MAINTAINED TO VERIFY THAT THE CONFLICT OF INTEREST POLICY HAS BEEN FOLLOWED.
COMPENSATION REVIEW AND APPROVAL, FORM 990, PART VI, LINE 15: AN OUTSIDE CONSULTANT REVIEWS THE JOB DESCRIPTIONS AND ASSOCIATED COMPENSATION LEVELS FOR THE CHIEF EXECUTIVE OFFICER AND ALL VICE PRESIDENTS. THE CONSULTANT'S FINDINGS ARE REVIEWED AND APPROVED BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS. ANY TIME JOB RESPONSIBILITIES ARE SIGNIFICANTLY CHANGED, THE REVIEW IS UPDATED. THE FINANCE COMMITTEE MEMBERS ARE INDEPENDENT OF THE CEO AND VICE PRESIDENTS. THE COMMITTEE'S DELIBERATIONS AND APPROVAL OF COMPENSATION ARE COMMUNICATED TO SENIOR MANAGEMENT BY THE FINANCE COMMITTEE CHAIR. AT THE END OF 2012, THE MUSEUM APPOINTED A NEW PRESIDENT AND CEO. THE COMPENSATION WAS SET UTILIZING AVAILABLE INTERNAL AND EXTERNAL DATA AS WELL AS TAKING INTO ACCOUNT THE EXPERIENCE OF THE CANDIDATE WHO WAS APPROVED BY THE MUSEUM BOARD.
AVAILABILITY OF DOCUMENTS, FORM 990, PART VI, LINE 19: THE MUSEUM MAKES ITS CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. ALSO, A BROAD MAILING IS MADE TO MANY CONSTITUENTS. THE MUSEUM DOES NOT MAKE ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC.
OTHER PROGRAM SERVICES, FORM 990, PART III, LINE 4: The Museum's Education and Public Programs Division produces scores of activities and events each year that reinforce the Museum's commitment to the study and interpretation of rock and roll music and its roots. The content of these programs highlights not only the work of Rock and Roll Hall of Fame Inductees, but also a broad spectrum of popular music ranging from the blues, country, and gospel of the early 1900s to the classic rock of the 1960s to the hip hop and pop sounds of today. These programs are presented in a variety of formats including interviews, performances, lectures, film screenings, master classes, conferences at venues both on- and off-site, and online. The Rock Hall's Library and Archives is the most comprehensive repository of materials relating to the history of rock and roll. Its mission is to collect, preserve, and provide access to these resources for scholars, educators, students, journalists, and the general public in order to broaden awareness and understanding of rock and roll, its roots, and its impact on our society. On January 17, 2012, the Library and Archives first opened its doors to the public. During 2012, thousands of visitors attended the Library and Archives, hundreds of reference queries were handled by Library and Archives staff, and several groups of college and university students visited with their instructors. The Library and Archives staff also curated three archival exhibits during the year. Additionally, the Library and Archives completed a lengthy project to digitally preserve all the existing video footage of past Rock Hall events, including induction ceremonies and education programs, and the staff also digitally preserved and cataloged footage from the Rock Hall's new Oral History project. The Library and Archives served 3,691 attendees in its opening year. The following provides a chronological review of programs conducted in 2012, with their intended objective and estimated attendance in parentheses, as available. ONGOING THROUGHOUT THE YEAR: Toddler Rock is a nationally acclaimed music-based outreach/education program for underserved preschoolers, their parents, caregivers and teachers. It was created at the Rock and Roll Hall of Fame and Museum, and implemented by board-certified music therapists. The program targets 3-5 year olds. The purpose is to promote positive interaction of children with their parents and teachers, and to increase the children's academic, social, communication and music skills through the structured use of music. A major goal of the program is to enhance the pre-academic skills that have been shown to be most indicative of later success in school, including letter recognition, rhyming and alliteration, all important for the acquisition of reading skills. Eleven concurrent classes convene one hour each day (Tuesdays and Thursdays.) The program averages 360 students in the two hours per week times 30 weeks. The fiscal year equals 3 ten week sessions, fall, winter and spring. (Objective: involving the community with the Museum.) Rockin' the Schools brings students from Northeast Ohio and beyond into the Museum for a one-hour educational class on the history of rock and roll. The program teaches students how music has played a role in some of the most important social, cultural, and political issues in modern history. Teachers can choose from a set of classes on topics such as the roots of rock and roll, music as a social force, the science of sound, music and the language arts, hip-hop culture, and many more. The program is offered four days a week, January through June and October through December. (Objective: education and interpretation of rock and roll and its history. In 2012, the Museum taught 221 classes to 17,348 students and chaperones.) On the Road uses dynamic videoconferencing to explore the history of rock and roll. Interactive classes are taught in real time and use the Museum's extensive educational resources to engage students in their own classrooms. These interdisciplinary classes, taught by Rock Hall educators, include exclusive interview clips with key figures in rock and roll history, behind-the-scenes commentary by Museum educators, audio and videos clips of Rock and Roll Hall of Fame inductees, and more. The program is offered daily on-demand throughout the entire year. In 2012, the Rock Hall was awarded the Teachers Choice Award for the Best Content Provider (fifth consecutive year) in the Best Music and Performing Arts Museum category as well as the 2011-2012 CILC Pinnacle Award from the Center for Interactive Learning and Collaboration (CILC), which recognizes outstanding performance by a content provider. (Objective: education and interpretation of rock and roll and its history. In 2012, the Museum made 256 connections, teaching approx. 8,253 students, the best calendar year ever for this program.) Rock and Roll Night School is a series of educational, discussion-based classes for adults offered free of charge and are streamed live on the internet. Unless otherwise noted, members of the education department staff led the classes, which are geared towards adults interested in gaining more knowledge about rock and roll history. The program explores the history of rock and roll, from its roots to its current incarnations. Teachers Rock is a quarterly professional development workshop series for K-12 level teachers and school administrators interested in integrating popular music into core-curriculum teaching. Each spotlights a specific grade band or content area by exploring great moments in rock and roll history and the Rock and Roll Hall of Fame Inductees who made those moments happen. Educators learn how to use appropriate arts-integrated activities and instructional methods and receive featured lessons and resources for use in their own classrooms. Star Rockers is a music-based program for mature seniors (from the inner city Goodrich-Gannett Neighborhood Center). Its goals are to engage seniors in creative music experiences that include composition, singing, dance/movement, introduction to technology, improvisation, lyric analysis, life review and reminiscence. Seniors are exposed to the history of rock and roll music through discussion, interactive media, exhibits, and artists at the museum. One hour sessions are held each week and are lead by board-certified music therapists. (Class size is 8-10 which reflects the number accommodated by the GGNC's van. This translates totals nearly 400 individual visits per year - based on an average of 8 people for 50 weeks). Survey data from the seniors shows an increase in their music skills and intellectual awareness, and attests to a positive sense of belonging, meaningful socialization, and a high level of enjoyment. (Objective: involving the community with the Museum.) Hall of Fame / Legends Series is a cornerstone of the Museum's curatorial and educational efforts. These programs bring some of rock and roll's biggest names to the Foster Theater for an intimate interview session and sometimes even impromptu performances. Each event is followed by a question and answer session that lets audience members ask what's on their mind. JANUARY Martin Luther King, Jr. Day To celebrate the legacy of Dr. Martin Luther King, Jr., the Rock and Roll Hall of Fame and Museum once again opened its doors to the public free of charge in a celebration of community spirit and civic pride during its Rock the Dream festival. This marked the 11th straight year that the Museum offered FREE admission to the public. The festival featured an array of musical talent headlined by Grammy Award-nominated singer and songwriter, Ledisi. (Objective: involving the Cleveland community with the Museum and celebrating diversity; 7,319 attendees) Wednesday, January 18 Rock and Roll Night School - Revolution Girl Style Now! Punk Glory This month's Rock and Roll Night School discussed artists from Patti Smith to Bikini Kill, Siouxie Sioux to Blondie - focusing on female musicians who claimed punk as their own and created music that challenged listeners to listen in a new way, to challenge long held beliefs and to redefine the position of women in society. This event was presented in conjunction with the Rock Hall's groundbreaking exhibit Women Who Rock: Vision, Passion, and Power. (Objective: education and interpretation of rock and roll and its history; 44 attendees, 49 unique viewers streaming online Wednesday, January 25 Rosie Flores: Tribute to Janis Martin This performance, which took place in the Museum's intimate Foster Theater, paid tribute to Janis Martin, one of the early pioneers of rock and roll and was presented in conjunction with the exhibit Women Who Rock: Vision, Passion, Power. (Objective: education and interpretation of rock and roll and its history; 136 attendees, 47 unique viewers streaming online) streaming online)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: FEBRUARY Black History Month Black History Month is a month-long series of events highlighting African-American music. In 2012, in celebration of Black History Month, the Rock and Roll Hall of Fame and Museum produced a month-long tribute to African-American women in rock, entitled Ladies First. These events were presented in conjunction with the Museum's exhibit, Women Who Rock: Vision, Passion, Power. (Objective: education and interpretation of rock and roll and its history) Specific events included: Wednesday, February 8 Teachers Rock: Professional Development Series for K-12 Educators. The topic of the workshop was Using the Rock and Roll Hall of Fame Library + Archives as an educational resource. (15 attendees) Wednesday, February 8 FILM SCREENING: Say My Name: A film by Mamamess (76 attendees) Wednesday, February 15 Interview and DJ Demonstration with DJ Spinderella (from Salt N Pepa) (117 attendees, 26 unique viewers streaming online) Friday, February 17 Meshell Ndegeocello Live Performance (292 attendees) Wednesday, February 22 Rock and Roll Night School - Ladies First: Women and Hip-Hop (65 attendees, 29 unique viewers streaming online) Wednesday, February 29 An Evening with Gloria Jones (89 attendees, 18 unique viewers streaming online) Thursday, March 1 "Willie Mae 'Big Mama' Thornton's Blues and the Sound of Rock and Roll," Lecture by Maureen Mahon of New York University (40 attendees, 18 unique viewers streaming online) Friday, February 10 An Afternoon with the Dramatics The Rock Hall hosted a live interview with the legendary group the Dramatics on its Foster Theater stage. This event was presented in conjunction with the Valentines For Veterans concert with the Dramatics. (Objective: education and interpretation of rock and roll and its history; 106 attendees, 25 unique viewers streaming online) Friday, February 10 Valentines For Veterans concert with the Dramatics The Rock Hall offered FREE museum admission February 7 - February 9, 2012 to Veterans as part of the National Salute to Veteran Patients Week. In addition to free Museum admission, the Rock and Roll Hall of Fame and Museum, Louis Stokes Cleveland Veterans Affairs Medical Center and Help Hospitalized Veterans welcomed legendary soul group, the Dramatics, on the Rock Hall's Main Stage. (462 attendees) MARCH Saturday, March 3 "Chain of Fools": a Vietnam Veterans Top 20, Lecture by Craig Werner of the University of Wisconsin-Madison Werner discussed how Vietnam veterans used popular music to tell their stories of the war. (Objective: education and interpretation of rock and roll and its history; 91 attendees) Wednesday, March 21 Photo Exhibit Spotlight with Chris Kennedy, Author of 1950s Radio In Color: The Lost Photographs of Deejay Tommy Edwards Kennedy, who discovered the Tommy Edwards photos, discussed the stories behind the images with Rock Hall CEO Terry Stewart, who wrote the forward for the book that inspired the exhibit. This event took place in the Museum's intimate Foster Theater was followed by a book signing. It was presented in conjunction with the Rock Hall's photography exhibit, 1950s Radio in Color: The Lost Photographs of Cleveland Deejay Tommy Edwards, which featured more than 30 images of 1950s music, film and television stars (Objective: education and interpretation of rock and roll and its history; 119 attendees, 15 unique viewers streaming online) Wednesday, March 28 Rock and Roll Night School - Post Madonna Meltdown: Rock and Pop at Turn of the Millennium Fashioning her own image as a sexually confidant woman, Madonna moved the post-punk battle into the area of mainstream popular music, a move that resulted in an entire new generation of pop icons including Britney Spears, Pink, Christina Aguilera, Lady Gaga, and Beyonc. This Rock and Roll Night School will explore what it means for female performers to challenge conventions while also situating themselves as icons within popular culture. This event was presented in conjunction with the Rock Hall's groundbreaking exhibit Women Who Rock: Vision, Passion, and Power. (Objective: education and interpretation of rock and roll and its history; 65 attendees) Saturday, March 31 Rock and Roll "Day" School - The Moondog Coronation Ball with special guest Lance Freed, Son of Alan Freed In conjunction with the 60th anniversary of the Moondog Coronation Ball and as part of the 2012 Induction Week celebration, the Rock Hall hosted a special afternoon edition of Rock and Roll Night School exploring the legacy of the Moondog Coronation Ball - a concert held at the Cleveland Arena in Cleveland, Ohio on March 21, 1952 - often called the first rock and roll concert. This event featured special guest Lance Freed, son of Alan Freed. (Objective: education and interpretation of rock and roll and its history; 86 attendees, 15 unique viewers streaming online) APRIL Monday, April 9 Library and Archives Ribbon Cutting Ceremony The Library and Archives' grand opening dedication events included a ribbon cutting and a panel discussion featuring musician/author Lenny Kaye, author Holly George-Warren, archivist Brenda Nelson-Strauss, musicologist Steve Waksman, and library director Andy Leach. (Objective: education and interpretation of rock and roll and its history; Approx 200 attendees) Tuesday, April 10 Rock Hall Inductee Spotlight: The Class of 2012 In conjunction with the 2012 Induction Week celebration, this program connected to students around the world via the award-winning distance learning program On the Road. This event is presented in conjunction with the Rock Hall's Voice Your Choice educational program, a national project that gives both teachers and students the tools to effectively evaluate the definition of "musical excellence" while creating an interactive forum in which they can further explore and explain their own aesthetic value system. (Objective: education and interpretation of rock and roll and its history; 59 unique streaming views, approx. 1,770 students) Tuesday, April 10 Rock My Soul: A Gospel Music Celebration Honoring Kirk Franklin In conjunction with the 2012 Induction Week celebration, the Rock Hall honored Kirk Franklin in a tribute to rock's gospel roots. The program featured performances by Kirk Franklin, as well as Fred Hammond, Donnie McClurkin and church ensembles from across Cleveland honored him through music. Special guest Daymond John acted as emcee. (Objective: education and interpretation of rock and roll and its history; 59 unique streaming views, 2,102 attendees at the State Theater) Wednesday, April 11 Teachers Rock: Professional Development Series for K-12 Educators Voice Your Choice: Project Spotlight This special workshop showcased Voice Your Choice projects from throughout Ohio, across the country, and around the world. Participating Voice Your Choice teachers shared their students' work and discussed their strategies and approaches to the project. Educators were invited to stay after the workshop for an exclusive look at the new exhibit - Grateful Dead: Long, Strange Trip. This was presented in conjunction with the 2012 Induction Week celebration. (Objective: education and integrating popular music into the K-12 classroom; 27 attendees) Wednesday, April 25 American Musicological Society/Rock Hall Lecture Series with David Brackett of McGill University Fox-Trots, Hillbillies, and the Classic Blues: Categorizing Popular Music in the 1920s Brackett's lecture explored the relationship between categories of music and people in popular music by focusing on the 1920s. The AMS/RRHOFM Lecture series consists of two events each year featuring members of the Society presenting engaging lectures on topics relevant to the mission of the Rock and Roll Hall of Fame and Museum. (Objective: education and interpretation of rock and roll and its history; 67 attendees, 22 unique viewers streaming online)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: MAY Wednesday, May 9 FILM SCREENING: George Harrison: "Living in a Material World" George Harrison: Living in the Material World takes viewers on the musical and spiritual voyage that was Harrison's life, much of it told in his own words. (Objective: education and interpretation of rock and roll and its history; 140 attendees) Wednesday, May 16 FILM SCREENING: Louder Than Love: The Grande Ballroom Story In the late 1960s, the Grande Ballroom helped to break some of America's most iconic rock bands, including MC5, Iggy and the Stooges and Ted Nugent and the Amboy Dukes, who influenced local musicians and inspired bands all over the U.S. and Great Britain. The screening was followed by an interview with director/producer Tony D'Annunzio. (Objective: education and interpretation of rock and roll and its history; 156 attendees) Saturday, May 19 Rock Your World For the thirteenth year the Rock and Roll Hall of Fame partnered with Cleveland Metropolitan School District's ALL-CITY ARTS PROGRAM to produce one of the community's signature festivals. The Rock Hall offered Rock Your World CMSD participants free admission to festival events as well as admission to tour the Museum. (Objective: involving the Cleveland community with the Museum and celebrating diversity; 4,740 attendees) Wednesday, May 30 FILM SCREENING: The Grateful Dead Movie This film screening was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 132 attendees) JUNE Thursday, June 7 Up Close and Personal with Kenny Vance and the Planotones Kenny Vance told stories of his career and performed live with the Planotones. The event was held in conjunction with the Cleveland Institute of Art's Cinematheque screening of American Hot Wax (Objective: education and interpretation of rock and roll and its history; 126 attendees) Wednesday, June 13 Multimedia presentation by Paul Grushkin, author of Dead Letters, and Steven Marcus former and founding Manager of Grateful Dead Ticket Sales Since the band's earliest days, Grateful Dead staff saved tens of thousands of decorated ticket-request envelopes sent to them by Dead Heads hoping to capture the ticketing staff's attention with their designs. Dead Letters: The Very Best Grateful Dead Fan Mail collects more than 300 of these mind-blowing envelope masterpieces, all presented 14 thematic chapters. This program was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 92 attendees, 23 unique viewers streaming online) Sunday, June 24 Rock and Soul Festival The Rock and Soul Festival is a celebration of African American music. This soulful festival features performances by national and local artists and coincides with Black Music Month. This festival featured performances from R&B musical artist Tank along with local artists Spirit 'N' Truth and Minister Eddie B. Sands Jr. (Objective: involving the Cleveland community with the Museum and celebrating diversity; 523 attendees) Wednesday, June 27 FILM SCREENING: The Closing of Winterland This film screening was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 88 attendees) JULY Saturday, July 7 Hall of Fame Series with Donna Jean Godchaux Donna Jean Godchaux sang with the Grateful Dead from 1972 to 1979. She also sang on numerous songs recorded at Fame, including Elvis Presley's "Suspicious Minds" and Percy Sledge's "When a Man Loves a Woman." This program was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 153 attendees, 14 unique viewers streaming online) July 9-13, 2012 Summer Teacher Institute From July 9 to July 13, 2012, the Rock Hall's Summer Teacher Institute brought K-12 teachers together with award-winning educators, historians, arts education specialists, curriculum designers, journalists, and musicians to learn how to engage students in the classroom by integrating rock and roll into teaching across the K-12 curriculum in ways that meet and exceed state and national standards for learning. Highlights included Rock 101 rock history lessons, a screening of the movie Thunder Soul, a guest workshop and performance with Bobby Sanabria and an afternoon of workshops at the Library and Archives. Participants came from Ohio and 14 other states, as well as Canada and Australia. (Objective: education and integrating popular music into the K-12 classroom; 54 attendees, including 3 presenters who stayed the entire week and 5 CMSD scholarship recipients) Tuesday, July 10 FILM SCREENING: Thunder Soul The documentary Thunder Soul chronicles the history of Houston's Kashmere High School Stage Band and its legendary band director, Conrad "Prof" Johnson. This event was presented in conjunction with the Rock Hall's annual Summer Teacher Institute, a week-long workshop for teachers dedicated to bringing rock and roll into the classroom. The screening was followed by a discussion with Craig Baldwin and Jimmie Walker, former members of the Kashmere Stage Band, as well as Conrad Johnson Jr., son of the group's founder. (Objective: education and interpretation of rock and roll and its history; 144 attendees) AUGUST Friday, August 3 Hall of Fame Series with Bill Kreutzmann Bill Kreutzmann played drums for the Grateful Dead throughout the band's 30-year existence. This program was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip and took place during the Grateful Dead Weekend Celebration (Objective: education and interpretation of rock and roll and its history; 180 attendees, 28 unique viewers streaming online) Friday, August 3 7 Walkers Concert (featuring Bill Kreutzmann) Inductee Bill Kreutzmann, former drummer for Grateful Dead, formed his current band 7 Walkers in 2008 with guitarist/vocalist Papa Mali. This concert was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip and took place during the Grateful Dead Weekend Celebration (Objective: education and interpretation of rock and roll and its history; 522 attendees) Wednesday, August 15 Rock and Roll Night School - The Road to the Dead: The Grateful Dead and their Musical Roots This class explored the musical and philosophical roots of the Grateful Dead, from bluegrass, folk and blues to the experiments of the San Francisco Tape Center and composers like Terry Riley and Steve Reich, to the poetry of Neil Cassidy and the philosophy of Ken Kesey and Timothy Leary. This program was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 54 attendees, 126 unique viewers streaming online) Thursday, August 23 The One: The Life and Music of James Brown by RJ Smith Author RJ Smith kicked off the Rock and Roll Hall of Fame's Library and Archives Author Series with a reading from his acclaimed biography, The One: The Life and Music of James Brown. This event took place in the Library Reading Room of the Rock and Roll Hall of Fame's Library and Archives. After the reading, Smith answered questions from the audience and participate in a book signing. (Objective: education and interpretation of rock and roll and its history; 35 attendees) Sunday, August 26 Latino Heritage Festival The Latino Heritage Festival is an all-day free music festival and celebration showcasing Hispanic music. The festival, a kick-off to Latino Heritage month, featured performances by Bobby Sanabria. (Objective: involving the Cleveland community with the Museum and celebrating diversity; 632 attendees) Wednesday, August 29 Hall of Fame Series with Tom Constanten Tom Constanten joined the Grateful Dead as their keyboard player during the recording of the band's second album, Anthem of the Sun, in 1968. He left the group in January 1970. This program was presented in conjunction with the Rock Hall's featured exhibit, Grateful Dead: The Long, Strange Trip (Objective: education and interpretation of rock and roll and its history; 131 attendees, 219 unique viewers streaming online)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4: SEPTEMBER Wednesday, September 19 "Just Can't get Enough": Photographs and opening interview with Robert Alford A leading music photographer, Robert Alford has had his work featured in Creem, Rolling Stone and People magazines and on television, album covers and liner notes. The extensive list of musicians he has photographed reads like a "who's who" of popular music, from AC/DC to ZZ Top. This program was presented in conjunction with the Rock Hall's exhibit, Just Can't Get Enough: The Photographs of Robert Alford. (Objective: education and interpretation of rock and roll and its history; 66 attendees, 14 unique viewers streaming online) Wednesday, September 26 Legends Series with Ian Hunter The Rock and Roll Hall of Fame and Museum, Beachland Ballroom and Cleveland Rocks: Past, Present and Future presented a live Legacy Project interview and fundraiser with Ian Hunter. (Objective: education and interpretation of rock and roll and its history; 167 attendees, 103 unique viewers streaming online) OCTOBER Tuesday, October 2 The People of Ohio: Musicians and Music from Polonaise to Polka to Punk The Rock Hall's Library and Archives hosted The Peoples of Ohio: Musicians and Music from Polonaise to Polka and Punk in the Black Box Theatre of the Tommy LiPuma Center for Creative Arts of Cuyahoga Community College (Tri-C). The event featured local singer-songwriters who performed from handwritten song lyrics housed in the Rock Hall's archival collections. In addition, special guest John Soeder read from the writings of Jane Scott in the Rock Hall's newly acquired Jane Scott Papers. The event was part of American Archives Month, and spotlighted the Rock Hall's new Northeast Ohio Popular Music Archives (NEOPMA) initiative. (Objective: education and interpretation of rock and roll and its history; 41 attendees) Tuesday, October 9 Legends Series with ASIA As part of the band's 30th Anniversary World Tour, this program featured original members of ASIA, including Geoff Downes, Steve Howe, and Carl Palmer (John Wetton was ill and could not participate). (Objective: education and interpretation of rock and roll and its history; 165 attendees, 99 unique viewers streaming online Sunday, October 14 World Festival As part of an ongoing community festival series at the Rock Hall, the World Festival offers the opportunity for Cleveland's diverse communities to become more familiar with the Museum and the variety of music genres and cultures it celebrates. Performers included Mahima Venkatesh (Indian Folk Dance), Moises Borges (Brazilian Jazz), Saints Constantine and Helen Greek Dancers (Greek Folk Music and Dancing), The Vernon Jones Blues Cartel (Blues Band), Wind and Sand Dance Company (Middle Eastern Dance), Aretha Willis (Belly Dance), Calvin Wilson (Reggae Artist), and Women in the Spirit (R&B Group). (Objective: involving the Cleveland community with the Museum and celebrating diversity; 225 attendees) Wednesday, October 17 An Evening with Bobby Keys The Rock Hall hosted an evening with Bobby Keys, legendary sax player for the Rolling Stones, which was presented in conjunction with Key's performance at the Beachland Ballroom later that night. (Objective: education and interpretation of rock and roll and its history; 129 attendees, 81 unique viewers streaming online) October 22-27 17th Annual American Music Masters Series - Roll Over Beethoven: The Life and Music of Chuck Berry, a weeklong celebration, told the story of the first artist to be inducted into the Rock and Roll Hall of Fame. Berry has had a lifetime of brilliant musicianship and has inspired nearly every rock artist to date. The programming included an interdisciplinary conference and panel discussion, performances in tribute of the artist. (Objective: education and interpretation of rock and roll and its history.) Week of events: The complete schedule of events includes: Monday, October 22 at Noon On the Road: "Reelin' and Rockin": Chuck Berry and the Birth of Rock and Roll; K-12 Live Stream (45 viewers; based on an approximation of 30 students per class, we can estimate that we reached 1,350 students) Monday, October 22 Rock and Roll Night School: A Spotlight on Chuck Berry (53 attendees, 30 unique streaming viewers) Tuesday, October 23 An Evening with author Nadine Cohodas in the Library Reading Room, Rock Hall's Library and Archives (42 attendees) Wednesday, October 24 Teachers Rock "Stop and Listen": Using Spoken Word and Slam Poetry in the Classroom (42 attendees) Wednesday, October 24 FILM SCREENING: Chuck Berry: Hail! Hail! Rock 'N' Roll! (105 attendees) Thursday, October 25 Keynote Lecture by writer, musician, and producer Greg Tate at Case Western Reserve University's Harkness Chapel (Approx 50 attendees) Friday, October 26 Live Concert by the Rick Derringer Trio on the Rock Hall's Main Stage (251 attendees) Saturday, October 27 American Music Masters Conference A reflection on the career of Chuck Berry and his impact on rock and roll music. The conference featured rare film footage presented by documentary filmmaker and archivist Joe Lauro of Historic Films, as well as interviews with Marshall Chess and Ray Sharpe, and a guitar clinic from Duke Robillard (153 attendees, 26 unique streaming viewers) Saturday, October 27 Tribute Concert at PlayhouseSquare's State Theatre Featuring performances by Honoree Chuck Berry, Rock Hall Inductees Ernie Isley and Darryl DMC McDaniels, as well as Dave Alvin, Joe Bonamassa, Rick Derringer, Rosie Flores, John Fullbright, Ronnie Hawkins, Merle Haggard, David Johansen, Steve Jordan, Lemmy Kilmister, Malina Moye, JD McPherson, Chuck Prophet, Vernon Reid, Duke Robillard, Ray Sharpe, and Earl Slick. (2,594 attendees) Earl Slick. (2,594 attendees)
OTHER PROGRAM SERVICES - CONTINUED, FORM 990, PART III, LINE 4A: NOVEMBER Friday, November 9 An Evening with Grateful Dead Archivist, David Lemieux The Rock Hall hosted a presentation with Grateful Dead archivist David Lemieux, who shared various audio and video clips from the Grateful Dead archives (Objective: education and interpretation of rock and roll and its history; 107 attendees, 52 unique viewers streaming online) Monday, November 19 Hall of Fame Series with Glyn Johns Glyn Johns has been producer or engineer of a number of rock's classic albums, including The Rolling Stones, Eric Clapton, The Eagles, The Who, The Beatles, and The Clash. Earlier that day, Glyn spent the afternoon with students from Cuyahoga Community College's Recording Arts Technology (RAT) program. (Objective: education and interpretation of rock and roll and its history; 168 attendees, 29 unique viewers streaming online) DECEMBER Tuesday, December 4 Interview with Peter Ames Carlin author of Bruce the life and music of Bruce Springsteen This event took place in the Black Box Theatre of the Tommy LiPuma Center for Creative Arts of Cuyahoga Community College (Tri-C). After the interview, Carlin answered questions from the audience and participate in a book signing. (Objective: education and interpretation of rock and roll and its history; 99 attendees) Wednesday, December 5 American Musicological Society /Rock Hall Lecture Series by Andy Flory of Carleton College Reissuing Marvin: Musicology and the Modern Expanded Edition Lecture During his lecture, Flory considered the role of the musicologist as reissue producer. The AMS/RRHOFM Lecture series consists of two events each year featuring members of the Society presenting engaging lectures on topics relevant to the mission of the Rock and Roll Hall of Fame and Museum. (Objective: education and interpretation of rock and roll and its history; 33 attendees, 8 unique viewers streaming online) Wednesday, December 12 FILM SCREENING: Color Me Obsessed: A Film About the Replacements The evening culminated with an interview with director Gorman Bechard (Objective: education and interpretation of rock and roll and its history; 134 attendees)
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2012

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" to Form 990, Part IV, line 33, 34, 35, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.

OMB No. 1545-0047
2012
Open to Public Inspection
Name of the organization
THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC
 
Employer identification number

34-1520995
Part I
Identification of Disregarded Entities (Complete if the organization answered "Yes" to Form 990, Part IV, line 33.)
(a)
Name, address, and EIN (if applicable) of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income


 		(e)
End-of-year assets


 		(f)
Direct controlling
entity
(1) CMJ ROCK HALL MUSIC FEST LLC
1100 ROCK AND ROLL BLVD
CLEVELAND,OH44114
59-3796917 		MUSIC EVENTS OH 0 0 RRHOFM
 
(2) ROCK AND ROLL HALL OF FAME PRODUCTIONS
1100 ROCK AND ROLL BLVD
CLEVELAND,OH44114
13-3846461 		MUSIC PRDN OH 0 0 RRHOFM
 








Part II
Identification of Related Tax-Exempt Organizations (Complete if the organization answered "Yes" to Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.)
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section


 		(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled entity?
Yes No
(1) ROCK & ROLL HALL OF FAME FOUNDATION INC

1290 AVENUE OF THE AMERICAS

NEW YORK,NY10104
13-3171867 		MUSIC EDUC NY 501(c)(3) 9 NA
 
 
No
(2) CLEVELAND ROCK AND ROLL INC

1100 ROCK AND ROLL BLVD

CLEVELAND,OH44114
34-1597956 		MUSIC EDUC OH 501(c)(3) 7 NA
 
 
No










For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2012
Schedule R (Form 990) 2012
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership (Complete if the organization answered "Yes" to Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.)
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V—UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust (Complete if the organization answered "Yes" to Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.)
(a)
Name, address, and EIN of
related organization
 		(b)
Primary activity
 		(c)
Legal
domicile
(state or foreign
country)
 		(d)
Direct controlling
entity
 		(e)
Type of entity
(C corp, S corp,
or trust) 		(f)
Share of total income
 		(g)
Share of end-of-year
assets
 		(h)
Percentage
ownership
 		(i)
Section 512(b)(13) controlled entity?
Yes No












Schedule R (Form 990) 2012
Schedule R (Form 990) 2012
Page 3
Part V
Transactions With Related Organizations (Complete if the organization answered "Yes" to Form 990, Part IV, line 34, 35b, or 36.)
Note. Complete line 1 if any entity is listed in Parts II, III, or IV of this schedule.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties or (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
Yes
 
c Gift, grant, or capital contribution from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
Yes
 
d Loans or loan guarantees to or for related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
 
No
f Dividends from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
 
g Sale of assets to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Purchase of assets from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Exchange of assets with related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Lease of facilities, equipment, or other assets from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1k
 
No
l Performance of services or membership or fundraising solicitations for related organization(s) . . . . . . . . . . . . . . . . . . . .
1l
 
No
m Performance of services or membership or fundraising solicitations by related organization(s) . . . . . . . . . . . . . . . . . . . .
1m
 
No
n Sharing of facilities, equipment, mailing lists, or other assets with related organization(s) . . . . . . . . . . . . . . . . . . . . .
1n
 
No
o Sharing of paid employees with related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid to related organization(s) for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
 
No
q Reimbursement paid by related organization(s) for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
 
No
r Other transfer of cash or property to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
s Other transfer of cash or property from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1s
 
No
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of other organization 		(b)
Transaction
type (a-s) 		(c)
Amount involved 		(d)
Method of determining amount involved





Schedule R (Form 990) 2012
Schedule R (Form 990) 2012
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership (Complete if the organization answered "Yes" to Form 990, Part IV, line 37.)
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Predominant income (related, unrelated, excluded from tax under section 512-514)

(e)
Are all partners
section
501(c)(3)
organizations? 		(f)
Share of total income




 		(g)
Share of
end-of-year
assets 		(h)
Disproprtionate allocations? 		(i)
Code V—UBI
amount in box 20
of Schedule K-1
(Form 1065) 		(j)
General or
managing
partner? 		(k)
Percentage
ownership
Yes No Yes No Yes No






























Schedule R (Form 990) 2012
Schedule R (Form 990) 2012
Page 5
Part VII
Supplemental Information
Complete this part to provide additional information for responses to questions on Schedule R (see instructions).
Identifier Return Reference Explanation

Additional Data


Software ID:  
Software Version: