Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at| Return Reference | Explanation |
|---|---|
| FORM 990, PAGE 2, PART III, LINE 4A | HAS BEEN THE UNDERPINNING OF TRADE AND CONSUMER PROMOTION PROGRAMS SINCE THE LATE 1990'S. KEY 2013 ACTIVITIES INCLUDED NEWS RELEASES ON THE LATEST BLUEBERRY HEALTH RELATED SCIENTIFIC DISCOVERIES, PARTICIPATION IN THE AMERICAN DIETETIC ASSOCIATION FOOD & NUTRITION CONFERENCE & EXPO, AND PARTICIPATION IN THE BERRY HEALTH BENEFITS SYMPOSIUM. ALL THESE ACTIVITIES DRIVE CONSUMER INTEREST AND AWARENESS RELATED TO WILD BLUEBERRIES. CONSUMER COMMUNICATIONS IS A KEY COMPONENT OF WBANA'S WILD BLUEBERRY PROMOTION. OVER THE LAST 15 YEARS IT HAS FOCUSED COMMUNICATION ON THE CONSUMER TO HELP DRIVE DEMAND FOR RETAIL FROZEN WILD BLUEBERRIES AS WELL AS OTHER PRODUCTS CONTAINING WILD BLUEBERRIES. THIS EFFORT CONTINUED IN 2013 WITH CONSUMER RECIPE DEVELOPMENT, ADVERTISING, WEB SITE PROMOTIONS AND A LARGE INVESTMENT IN SOCIAL MEDIA. IN 2013 WBANA ALSO CONDUCTED CONSUMER RESEARCH AND WORKED WITH ITS PROMOTION AND MARKETING AGENCY TO UPDATE THE STRATEGIC DIRECTION OF THE PROMOTION AND MARKETING PROGRAM AND BEGAN DEVELOPMENT WORK ON A REVISED WILD BLUEBERRY BRAND IDENTITY PACKAGE TO BE LAUNCHED IN 2014. |
| FORM 990, PAGE 6, PART VI, LINE 6 | YES, THE ORGANIZATION HAS MEMBERS |
| FORM 990, PAGE 6, PART VI, LINE 7A | MEMBERS ELECT THE BOARD OF DIRECTORS. |
| FORM 990, PAGE 6, PART VI, LINE 7B | MEMBERS HOLD THE BOARD OF DIRECTORS ACCOUNTABLE AND EXERCISE GOVERNANCE POWER THROUGH THE ELECTION OF DIRECTORS TO THE BOARD. |
| FORM 990, PAGE 6, PART VI, LINE 11B | THE FORM 990 WAS PROVIDED TO THE ASSOCIATION BOARD FOR REVIEW PRIOR TO FILING. |
| FORM 990, PAGE 6, PART VI, LINE 12C | DIRECTORS INCLUDING OFFICERS ARE PROVIDED ANNUALLY WITH THE WRITTEN CONFLICT OF INTEREST POLICY WHICH HAS THE WRITTEN EXPECTATION OF DISCLOSING POSSIBLE CONFLICTS OF INTEREST. |
| FORM 990, PAGE 6, PART VI, LINE 19 | UPON REQUEST, GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS WILL BE MADE AVAILABLE. |
| FORM 990, PART IX, LINE 24E | SYMPOSIUMS AND MEETINGS 38,038 0 0 RESEARCH OPPORTUNITIES 29,687 0 0 TRADE SHOW - CHINA 16,358 0 0 RESEARCH-PRE-DIABETES 16,000 0 0 TRADE SHOW - CHINA - TRAV 13,007 0 0 CONTRACT MANAGEMENT 11,890 0 0 RESEARCHER RELATIONS 5,743 0 0 COMPOSITE WILDE BLUEBERRY 1,951 0 0 SPECIAL PROJECTS 450 0 0 ADMIN-COMMUNICATION 0 159 0 |
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