Form990-EZ
Click to see attachment
Department of the Treasury
Internal Revenue Service
Short Form
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code
(except black lung benefit trust or private foundation)
bullet Sponsoring organizations of donor advised funds, organizations that operate one or more hospital facilities, and certain controlling organizations as defined in section 512(b)(13) must file Form 990 (see instructions).
All other organizations with gross receipts less than $200,000 and total assets less than $500,000 at the end of the year may use this form.
bulletThe organization may have to use a copy of this return to satisfy state reporting requirements.
OMB No. 1545-1150
2012
Open to Public
Inspection
A
For the 2012 calendar year, or tax year beginning 07-01-2012, and ending 06-30-2013
B
Check if applicable:
C Name of organization
WOMEN ACTION & THE MEDIA CORP
 
Number and street (or P. O. box, if mail is not delivered to street address)7 TEMPLE STREET
  Room/suite
City or town, state or country, and ZIP + 4 CAMBRIDGE, MA02139
D Employer identification number

27-1847569
E Telephone number

(617) 876-5310
F Group Exemption
Number. . bullet  
G Accounting Method: Other (specify) bullet   H Check bulletI Website:bulletWWW.WOMENACTIONMEDIA.ORGJ Tax-exempt status(check only one)—Click to see attachment(   ) bullet(insert no.) or
K Check bullet A Form 990-EZ or Form 990 return is not required though Form 990-N (e-postcard) may be required (see instructions). But if the organization chooses to file a return, be sure to file a complete return.
L Add lines 5b, 6c, and 7b, to line 9 to determine gross receipts. If gross receipts are $200,000 or more, or if total assets (Part II, line 25, column (B) below) are $500,000 or more, file Form 990 instead of Form 990-EZ . . . . . . . bullet $ 91,736
Part I
Revenue, Expenses, and Changes in Net Assets or Fund Balances (see the instructions for Part I)Check if the organization used Schedule O to respond to any question in this Part I...................
VerticalRevenue 1 Contributions, gifts, grants, and similar amounts received............... 1 89,538
2 Program service revenue including government fees and contracts ............ 2 2,198
3 Membership dues and assessments...................... 3  
4 Investment income........................... 4  
5a Gross amount from sale of assets other than inventory........ 5a  
b Less: cost or other basis and sales expenses........... 5b  
c Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ...... 5c  
6 Gaming and fundraising events
a Gross income from gaming (attach Schedule G if greater than $15,000) . 6a  
b Gross income from fundraising events (not including $   of contributions
from fundraising events reported on line 1) (attach Schedule G if the
sum of such gross income and contributions exceeds $15,000) 6b  
c Less: direct expenses from gaming and fundraising events....... 6c  
d Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c) 6d  
7a Gross sales of inventory, less returns and allowances........ 7a  
b Less: cost of goods sold................. 7b  
c Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) ......... 7c  
8 Other revenue (describe in Schedule O) ..................... 8  
9 Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8.............. Bullet 9 91,736
VerticalExpenses 10 Grants and similar amounts paid (list in Schedule O) ................. 10  
11 Benefits paid to or for members........................ 11  
12 Salaries, other compensation, and employee benefits................ 12  
13 Professional fees and other payments to independent contractors............ 13 71,014
14 Occupancy, rent, utilities, and maintenance................... 14 924
15 Printing, publications, postage, and shipping................... 15 2,979
16 Other expenses (describe in Schedule O) .................... 16 20,135
17 Total expenses. Add lines 10 through 16 ................. Bullet 17 95,052
VerticalNetAssets 18 Excess or (deficit) for the year (Subtract line 17 from line 9)............ 18 -3,316
19 Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
end-of-year figure reported on prior year’s return)................ 19 92,407
20 Other changes in net assets or fund balances (explain in Schedule O) .......... 20  
21 Net assets or fund balances at end of year. Combine lines 18 through 20.........Bullet 21 89,091
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 10642I Form 990-EZ (2012)
Form 990-EZ (2012)
Page 2
Part IIBalance Sheets (see the instructions for Part II)Check if the organization used Schedule O to respond to any question in this Part II.................

(A) Beginning of year(B) End of year
22Cash, savings, and investments................
92,407
22
71,535
23Land and buildings....................
 
23
 
24Other assets (describe in Schedule O) ..........
 
24
17,556
25Total assets......................
92,407
25
89,091
26
Total liabilities (describe in Schedule O) .............
 
26
 
27Net assets or fund balances (line 27 of column (B) must agree with line 21)..
92,407
27
89,091
Part IIIStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . Expenses
(Required for section 501(c)(3) and 501(c)(4) organizations and section 4947(a)(1) trusts; optional for others.)
What is the organization's primary exempt purpose? GENDER EQUITY IN MEDIA ACCESS, REPRESENTATION, EMPLOYMENT AND OWNERSHIP AND A WORLD IN WHICH A JUST MEDIA IS CONSIDERED ESSENTIAL TO A JUST SOCIETY. WOMEN, ACTION & THE MEDIA (WAM) CONNECTS AND SUPPORTS MEDIA MAKERS, ACTIVISTS, ACADEMICS AND FUNDERS WORKING TO ADVANCE WOMENS MEDIA PARTICIPATION, OWNERSHIP AND REPRESENTATION. OUR WORK IS PART OF AN ADVOCACY MOVEMENT FOR GENDER JUSTICE IN MEDIA.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 WOMEN, ACTION & THE MEDIA (WAM)IS A PEOPLE-POWERED INDEPENDENT NONPROFIT DEDICATED TO BUILDING A ROBUST, EFFECTIVE, INCLUSIVE MOVEMENT FOR GENDER JUSTICE IN MEDIA. WE BUILT A BRAND-NEW WEBSITE, DESIGNED TO SUPPORT OUR NEW PROJECT, THE WAM COMMUNITY ACTION NETWORK (WAMCAN). IN LATE MAY, WE LAUNCHED OUR FIRST WAMCAN ACTION, THE INCREDIBLY SUCCESSFUL FBRAPE CAMPAIGN, WHICH FORCED FACEBOOK TO START TREATING CONTENT THAT PROMOTES OR MAKES LIGHT OF GENDER-BASED VIOLENCE AS HATE SPEECH. OUR CHAPTERS CONTINUE TO THRIVE, AND THE PAST 12 MONTHS HAVE SEEN THE CREATION OF NEW CHAPTERS IN OTTAWA AND IN CHICAGO, AS WELL AS THE BEGINNING OF A CHAPTER IN DC, WHICH WILL BRING US TO 7 VOLUNTEER-RUN CHAPTERS ACROSS NORTH AMERICA. WAM IT YOURSELF, OUR ANNUAL DECENTRALIZED CONFERENCE, WAS A SUCCESS AGAIN THIS YEAR, FEATURING 14 EVENTS IN 7 CITIES AND ONLINE, ENGAGING HUNDREDS OF WAMMERS OVER THE COURSE OF TWO WEEKS IN MARCH. WOMEN, ACTION & THE MEDIA (WAM)IS A PEOPLE-POWERED INDEPENDENT NONPROFIT DEDICATED TO BUILDING A ROBUST, EFFECTIVE, INCLUSIVE MOVEMENT FOR GENDER JUSTICE IN MEDIA. WAM CONNECTS AND SUPPORTS MEDIA MAKERS, ACTIVISTS, ACADEMICS AND FUNDERS WORKING TO ADVANCE WOMENS MEDIA PARTICIPATION, OWNERSHIP AND REPRESENTATION. OUR WORK IS PART OF AN ADVOCACY MOVEMENT FOR GENDER JUSTICE IN MEDIA. SINCE ITS FOUNDING, WAM HAS BEEN LEADING EFFORTS TO BUILD AN INCLUSIVE MEDIA MOVEMENT. OUR WORK INCLUDES: ORGANIZING CONFERENCES, WORKSHOPS AND TRAININGS TO INCUBATE NEW IDEAS FOR SOCIAL CHANGE; PROVIDE TOOLS, EDUCATION AND SUPPORT TO REMOVE BARRIERS TO MEDIA ACCESS, PRODUCTION, EMPLOYMENT AND OWNERSHIP; SHARE INFORMATION AND FOSTER COLLABORATIONS AMONG INDIVIDUALS AND GROUPS; BUILD A MEDIA ECOSYSTEM THAT REPRESENTS THE DIVERSITY OF OUR LIVES AND STORIES. OVERSEEING AN ACTIVE MEMBERSHIP LISTSERV THAT ANALYZES MEDIA/GENDER ISSUES AND, WHEN NEEDED, FORMULATES A RESPONSE. CREATING GLOBAL AND LOCAL (GLOCAL) NETWORKS OF ALLIES WORKING TO CONFRONT FALSE AND INADEQUATE MEDIA REPRESENTATIONS OF WOMEN AND OTHER MARGINALIZED GROUPS. CHALLENGING OURSELVES AND EACH OTHER TO ADDRESS AND HEAL DIFFERENCES AND OPPRESSIONS THAT CAN PREVENT US FROM WORKING TOGETHER FOR MUTUAL JUSTICE. BECAUSE POWER AND PRIVILEGE IS ABOUT WHO GETS TO SPEAK AND WHO IS LISTENED TO. MOST OF THE TIME, ITS NOT WOMEN. HERE ARE JUST A FEW NUMBERS WERE OUT TO CHANGE: NEWS - ACCORDING TO JOURNALISM.COMS ANNUAL STATE OF THE MEDIA REPORT, IN 2008,RACE AND GENDER ISSUES ONLY ACCOUNTED FOR 1% OF OVERALL NEWS COVERAGE. PRINT MEDIA - THE 2008 RACIAL AND GENDER REPORT CARD OF THE ASSOCIATED PRESS SPORTS EDITORS (APSE), WHICH COVERS AND GRADES 378 ASSOCIATED PRESS NEWSPAPERS, GAVE THE APSE NEWSPAPERS AND WEB SITES A C FOR RACIAL HIRING PRACTICES AND AN F FOR GENDER HIRING PRACTICES; THE REPORT CARD STATED THAT WOMEN ACCOUNT FOR ONLY 6% OF SPORTS EDITORS, 10% OF ASSISTANT SPORTS EDITORS, 6% OF COLUMNISTS, 9% OF REPORTERS AND 16% OF COPY EDITORS/DESIGNERS (VIA MEDIA REPORT TO WOMEN). RADIO - THE STATE OF THE MEDIA REPORT ALSO STATES THAT IN 2009, ONLY 19% OF RADIO NEWS DIRECTORS WERE WOMEN. FROM 2003 TO 2008, THE PERCENTAGE OF FEMALE GENERAL MANAGERS FOR RADIO STATIONS HAS RISEN FROM 13.7% TO 15.8% ONLY A 2.1% INCREASE IN 5 YEARS. THE PERCENTAGE OF PROGRAM DIRECTORS WENT UP .2%, FROM 10.7% IN 2003 TO 10.9% IN 2009. OF THE TOP 100 MARKETS, THAT PERCENTAGE DECREASES, WITH ONLY 10% OF PROGRAMMING DIRECTORS LISTED AS FEMALE (UP .1% FROM 2003) (MIW RADIO GROUP). FILM - THE FEMINIST BLOG WOMEN & HOLLYWOOD FOUND THAT IN 2008, ONLY 6 OF THE TOP 50 GROSSING FILMS STARRED OR WERE FOCUSED ON WOMEN. OTHER SURPRISING STATISTICS INCLUDE THAT ONLY 25% OF PRODUCTION MANAGERS, 12% OF WRITERS, 9% OF DIRECTORS, 5% OF SOUND DESIGNERS, AND 1% OF KEY GRIPS WERE WOMEN. THE REST OF THE STATISTICS CAN BE FOUND ON THE BLOG AND ARE WORTH A LOOK, BECAUSE THEYRE EQUALLY AS DISTURBING. TELEVISION - AMONG LATE-NIGHT WRITERS, FEW WOMEN IN THE ROOM BY BILL CARTER. PUBLISHED IN THE NEW YORK TIMES ON NOVEMBER 11, 2009. EVEN THOUGH WOMEN MAKE UP A LARGE PORTION OF LATE-NIGHT TALKSHOW AUDIENCES, THERE ARE NO WOMEN WRITERS FOR THE JAY LENO SHOW, LATE SHOW WITH DAVID LETTERMAN, OR THE TONIGHT SHOW WITH CONAN OBRIEN (THE ARTICLE WAS WRITTEN BEFORE CONAN LEFT THE TONIGHT SHOW). WOMEN ONLY MAKE UP ABOUT 40% OF THE TOTAL TELEVISION NEWSROOM STAFF, ACCORDING TO THE STATE OF THE MEDIA REPORT, AND ACCORDING TO THE MEDIA REPORT TO WOMEN, 28.3% OF NEWS DIRECTORS ARE WOMEN. THE REPORT ALSO STATES THAT THIS NUMBER IS AN ALL-TIME HIGH. THE WOMEN & HOLLYWOOD BLOG ALSO FOUND STATISTICS THAT IN 2008, WOMEN MADE UP 4% OF DIRECTORS OF PHOTOGRAPHY, 9% OF DIRECTORS, AND 23% OF EXECUTIVE PRODUCERS OF TELEVISION. WOMEN ALSO ONLY MADE UP ONLY A QUARTER OF ALL CREATORS, EXECUTIVE PRODUCERS, PRODUCERS, DIRECTORS, WRITERS, EDITORS, AND DIRECTORS OF PHOTOGRAPHY FOR SITCOMS, DRAMAS, AND REALITY PROGRAMS. REPRESENTATION - WOMEN IN PERIL:A LOOK AT TVS DISTURBING NEW STORYLINE TREND: THE PARENTS TELEVISION COUNCIL FOUND THAT SINCE 2004, THERE HAS BEEN A 120% INCREASE IN DEPICTIONS OF VIOLENCE AGAINST WOMEN ON TELEVISION. AN EVEN MORE DISTURBING FINDING WAS THE 400% INCREASE IN THE DEPICTIONS OF TEEN GIRLS AS THE VICTIMS OF VIOLENCE. A STUDY DONE BY SAN DIEGO STATE UNIVERSITY IN 2007-2008 THAT SAID THAT MOST FEMALE CHARACTERS WERE SIGNIFICANTLY YOUNGER THAN MALE CHARACTERS. MALE CHARACTERS ACCOUNTED FOR 70% OF CHARACTERS IN THEIR 50S AND 61% OF CHARACTERS IN THEIR 60S; SIMILARLY, 21% OF ALL CHARACTERS WERE MALES OVER 40, WHILE ONLY 11% OF CHARACTERS WERE WOMEN OVER 40 (VIA MEDIA REPORT TO WOMEN). THE GAY AND LESBIAN ALLIANCE AGAINST DEFAMATION (GLADD)S ANNUAL REPORT ON DIVERSITY SAYS THAT IN THE 2009-2010 TELEVISION SEASON, THERE WERE/WILL BE 18 LGBT CHARACTERS (OUT OF 600 TOTAL SERIES REGULARS), WHICH IS AN ALL TIME HIGH. THE REPORT ALSO FOUND THAT 57% OF ALL CHARACTERS ARE MALE (345 MALE VS 255 FEMALE), AND 77% (466) OF CHARACTERS ARE WHITE. BEAUTY AND BODY IMAGE IN THE MEDIA: TWENTY YEARS AGO, THE AVERAGE MODEL WEIGHED ONLY 8% LESS THAN THE AVERAGE WOMAN, BUT TODAYS MODELS WEIGH AN AVERAGE OF 23% LESS.
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet		 28a 81,356
29
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet 		29a
30
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet 		30a
31 Other program services (describe in Schedule O)
(Grants $   ) If this amount includes foreign grants, check here...MediumBullet		 31a
32 Total program service expenses (add lines 28a through 31a).......... bullet 32 81,356
Part IV
List of Officers, Directors, Trustees, and Key Employees List each one even if not compensated (see the instructions for Part IV)Check if the organization used Schedule O to respond to any question in this Part IV............
(a) Name and title (b) Average
hours per week
devoted to position		 (c)Reportable compensation
(Forms W-2/1099-MISC) (if not paid, enter -0-) 		(d) Health benefits, contributions to employee benefit plans,
and deferred compensation		 (e) Estimated amount
of other compensation
SABRINA HERSI ISSAClick to see attachmentPRESIDENT 2.00 0    
INGRID HU DAHLClick to see attachmentTREASURER 2.00 0    
JACLYN FRIEDMANClick to see attachmentSECRETARY 40.00 35,525    
ANNA HOLMESClick to see attachmentDIRECTOR 2.00 0    
TRACY VAN SLYKEClick to see attachmentDIRECTOR 2.00 0    
DEANNA ZANDTClick to see attachmentDIRECTOR 2.00 0    
Form 990-EZ (2012)
Form 990-EZ (2012)
Page 3
Part V
Other Information
(Note the Schedule A and personal benefit contract statement requirements in the
instructions for Part V.) Check if the organization used Schedule O to respond to any question in this Part V.......
Yes
No
33
Did the organization engage in any significant activity not previously reported to the IRS? If "Yes," provide a detailed description of each activity in Schedule O ...................
33
 
No
34
Were any significant changes made to the organizing or governing documents? If "Yes," attach a conformed copy of the amended documents if they reflect a change to the organization’s name. Otherwise, explain the changeon Schedule O (see instructions) ..........................
34
 
No
35a
Did the organization have unrelated business gross income of $1,000 or more during the year from business activities (such as those reported on lines 2, 6a, and 7a, among others)? ............
35a
 
No
b
If "Yes," to line 35a, has the organization filed a Form 990-T for the year? If "No," provide an explanation in Schedule O
35b
 
 
c
Was the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization subject to section 6033(e) notice, reporting, and proxy tax requirements during the year? If "Yes," complete Schedule C, Part III
35c
 
No
36
Did the organization undergo a liquidation, dissolution, termination, or significant disposition of net assets during the year? If “Yes,” complete applicable parts of Schedule N ................
36
 
No
37a
Enter amount of political expenditures, direct or indirect, as described in the instructions. bullet
37a
 
b
Did the organization file Form 1120-POL for this year?...................
37b
 
No
38a
Did the organization borrow from, or make any loans to, any officer, director, trustee, or key employee or were
any such loans made in a prior year and still outstanding at the end of the tax year covered by this return?..
38a
 
No
b
If “Yes,” complete Schedule L, Part II and enter the total amount involved .
38b
 
39
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on line 9.......
39a
 
b
Gross receipts, included on line 9, for public use of club facilities.....
39b
 
40a
Section 501(c)(3) organizations. Enter amount of tax imposed on the organization during the year under:
section 4911 bullet   ; section 4912 bullet   ; section 4955 bullet  
b
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in any section 4958 excess benefittransaction during the year, or did it engage in an excess benefit transaction in a prior year that has not been reported on any of its prior Forms 990 or 990-EZ? If “Yes,” complete Schedule L, Part I ......
40b
 
No
c
Section 501(c)(3) and 501(c)(4) organizations. Enter amount of tax imposed on organization managers or disqualified persons during the year under sections 4912, 4955, and 4958...bullet  
d
Section 501(c)(3) and 501(c)(4) organizations. Enter amount of tax on line 40c reimbursed by the organization...........................bullet  
e
All organizations. At any time during the tax year, was the organization a party to a prohibited tax shelter transaction? If "Yes," complete Form 8886-T ......................
40e
 
No
41List the states with which a copy of this return is filed. bulletMA
42aThe organization's books are in care of bulletJACLYN FRIEDMAN Telephone no. bullet (617) 876-5310
Located at bullet7 TEMPLE STREETCAMBRIDGE,MA ZIP + 4bullet02139
b
At any time during the calendar year, did the organization have an interest in or a signature or other authority over a financial account in a foreign country (such as a bank account, securities account, or other financial account)?
Yes
No
42b
 
No
If “Yes,” enter the name of the foreign country: bullet
See the instructions for exceptions and filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
c
At any time during the calendar year, did the organization maintain an office outside the U.S.?
42c
 
No
If “Yes,” enter the name of the foreign country: bullet
43.......bullet
and enter the amount of tax-exempt interest received or accrued during the tax year....bullet43
 
Yes
No
44a
Did the organization maintain any donor advised funds during the year? If "Yes," Form 990 must be completed instead of
Form 990-EZ................................
44a
 
No
b
Did the organization operate one or more hospital facilities during the year? If "Yes," Form 990 must be completedinstead of Form 990-EZ.............................
44b
 
No
c
Did the organization receive any payments for indoor tanning services during the year?.........
44c
 
No
d
If "Yes," to line 44c, has the organization filed a Form 720 to report these payments? If "No," provide an
explanation in Schedule O ............................
44d
 
 
45a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?.........
45a
 
No
45b
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," Form 990 and Schedule R may need to be completed instead of Form 990-EZ (see instructions)......................
45b
 
No
Form 990-EZ (2012)
Form 990-EZ (2012)
Page 4
Yes
No
46
Did the organization engage, directly or indirectly, in political campaign activities on behalf of or in opposition tocandidates for public office? If “Yes,” complete Schedule C, Part I. ..............
46
 
No
Part VI
Section 501(c)(3) organizations only All section 501(c)(3) organizations must answer questions 47-49b and 52, and complete the tables for lines 50 and 51 Check if the organization used Schedule O to respond to any question in this Part VI ................
Yes
No
47
Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................
47
 
No
48
Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..
48
 
No
49a
Did the organization make any transfers to an exempt non-charitable related organization?......
49a
 
No
b
If "Yes," was the related organization a section 527 organization?................
49b
 
 
50
Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and title of each employee paid more than $100,000 (b) Average
hours per week
devoted to position		 (c) Reportable compensation
(Forms W-2/1099-MISC) 		(d) Health benefits, contributions to employee benefit plans, and deferred compensation (e) Estimated amount of other compensation
NONE
f
Total number of other employees paid over $100,000 .................bullet  

51
Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and address of each independent contractor paid more than $100,000 (b) Type of service (c) Compensation
NONE
d
Total number of other independent contractors each receiving over $100,000..........bullet  
52
Did the organization complete Schedule A? NOTE: All Section 501(c)(3) organizations and 4947(a)(1) nonexempt charitable trusts must attach a completed Schedule A ...............bullet
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
 
Preparer's signature
Date
PTIN
Firm's name bullet

Firm's EIN bullet
Firm's address bullet



Phone no.
May the IRS discuss this return with the preparer shown above? See instructions .........bullet
Form 990-EZ (2012)


Form 990-EZ, Special Condition Description:
Special Condition Description

Additional Data


Software ID:  
Software Version:  
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
OMB No. 1545-0047
2012
Open to Public
Inspection
Name of the organization
WOMEN ACTION & THE MEDIA CORP
 
Employer identification number

27-1847569
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions.
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) A person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the supported organization? ................
11g(i)
 
 
(ii) A family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) A 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
Provide the following information about the supported organization(s).
(i) Name of supported organization (ii) EIN (iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions)) (iv) Is the organization in col. (i) listed in your governing document? (v) Did you notify the organization in col. (i) of your support? (vi) Is the organization in col. (i) organized in the U.S.? (vii) Amount of monetary support
Yes No Yes No Yes No
Total                  

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990EZ.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 2
Part II
Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....   5,579 59,667 84,196 89,538 238,980
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3   5,579 59,667 84,196 89,538 238,980
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..            
6 Public support. Subtract line 5 from line 4.           238,980
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
7 Amounts from line 4..   5,579 59,667 84,196 89,538 238,980
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources...            
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)..            
11 Total support (Add lines 7 through 10).           238,980
12
12
2,198
13
First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization, check this box and stop here........................................right arrow
Section C. Computation of Public Support Percentage
14
14
100.000 %
15
15
100.000 %
16a
b
17a
b
18
Private foundation. If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions ..................................................... right arrow
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 3
Part III
Support Schedule for Organizations Described in Section 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public support (Subtract line 7c from line 6.)            
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2008 (b) 2009 (c) 2010 (d) 2011 (e) 2012 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.) ..            
13 Total support. (Add lines 9, 10c, 11, and 12.)..            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2012
Schedule A (Form 990 or 990-EZ) 2012
Page 4
Part IV
Supplemental Information. Complete this part to provide the explanations required by Part II, line 10; Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2012

Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
OMB No. 1545-0047
2012
Open to Public
Inspection
Name of the organization
WOMEN ACTION & THE MEDIA CORP
 
Employer identification number

27-1847569
Identifier Return Reference Explanation
DOING BUSINESS AS   WAM
OTHER EXPENSES FORM 990-EZ, PART I, LINE 16 EXPENSES SUPPLIES 3,334 CONFERENCES AND TRAVEL 2,148 TELECOMMUNICATION/INTERNE 8,657 EVENTS 2,467 BOOKS AND SUBSCRIPTIONS 300 OTHER 3,229 TOTAL 20,135
OTHER ASSETS FORM 990-EZ, PART II, LINE 24 WEBSITE DESIGN 0 18,480 LESS ACCUMULATED AMORTIZATION 0 924 TOTAL 0 17,556
PRIMARY EXEMPT PURPOSE FORM 990-EZ, PART III GENDER EQUITY IN MEDIA ACCESS, REPRESENTATION, EMPLOYMENT AND OWNERSHIP AND A WORLD IN WHICH A JUST MEDIA IS CONSIDERED ESSENTIAL TO A JUST SOCIETY. WOMEN, ACTION & THE MEDIA (WAM) CONNECTS AND SUPPORTS MEDIA MAKERS, ACTIVISTS, ACADEMICS AND FUNDERS WORKING TO ADVANCE WOMENS MEDIA PARTICIPATION, OWNERSHIP AND REPRESENTATION. OUR WORK IS PART OF AN ADVOCACY MOVEMENT FOR GENDER JUSTICE IN MEDIA.
FIRST ACCOMPLISHMENT FORM 990-EZ, PART III, LINE 28 WOMEN, ACTION & THE MEDIA (WAM)IS A PEOPLE-POWERED INDEPENDENT NONPROFIT DEDICATED TO BUILDING A ROBUST, EFFECTIVE, INCLUSIVE MOVEMENT FOR GENDER JUSTICE IN MEDIA. WE BUILT A BRAND-NEW WEBSITE, DESIGNED TO SUPPORT OUR NEW PROJECT, THE WAM COMMUNITY ACTION NETWORK (WAMCAN). IN LATE MAY, WE LAUNCHED OUR FIRST WAMCAN ACTION, THE INCREDIBLY SUCCESSFUL FBRAPE CAMPAIGN, WHICH FORCED FACEBOOK TO START TREATING CONTENT THAT PROMOTES OR MAKES LIGHT OF GENDER-BASED VIOLENCE AS HATE SPEECH. OUR CHAPTERS CONTINUE TO THRIVE, AND THE PAST 12 MONTHS HAVE SEEN THE CREATION OF NEW CHAPTERS IN OTTAWA AND IN CHICAGO, AS WELL AS THE BEGINNING OF A CHAPTER IN DC, WHICH WILL BRING US TO 7 VOLUNTEER-RUN CHAPTERS ACROSS NORTH AMERICA. WAM IT YOURSELF, OUR ANNUAL DECENTRALIZED CONFERENCE, WAS A SUCCESS AGAIN THIS YEAR, FEATURING 14 EVENTS IN 7 CITIES AND ONLINE, ENGAGING HUNDREDS OF WAMMERS OVER THE COURSE OF TWO WEEKS IN MARCH. WOMEN, ACTION & THE MEDIA (WAM)IS A PEOPLE-POWERED INDEPENDENT NONPROFIT DEDICATED TO BUILDING A ROBUST, EFFECTIVE, INCLUSIVE MOVEMENT FOR GENDER JUSTICE IN MEDIA. WAM CONNECTS AND SUPPORTS MEDIA MAKERS, ACTIVISTS, ACADEMICS AND FUNDERS WORKING TO ADVANCE WOMENS MEDIA PARTICIPATION, OWNERSHIP AND REPRESENTATION. OUR WORK IS PART OF AN ADVOCACY MOVEMENT FOR GENDER JUSTICE IN MEDIA. SINCE ITS FOUNDING, WAM HAS BEEN LEADING EFFORTS TO BUILD AN INCLUSIVE MEDIA MOVEMENT. OUR WORK INCLUDES: ORGANIZING CONFERENCES, WORKSHOPS AND TRAININGS TO INCUBATE NEW IDEAS FOR SOCIAL CHANGE; PROVIDE TOOLS, EDUCATION AND SUPPORT TO REMOVE BARRIERS TO MEDIA ACCESS, PRODUCTION, EMPLOYMENT AND OWNERSHIP; SHARE INFORMATION AND FOSTER COLLABORATIONS AMONG INDIVIDUALS AND GROUPS; BUILD A MEDIA ECOSYSTEM THAT REPRESENTS THE DIVERSITY OF OUR LIVES AND STORIES. OVERSEEING AN ACTIVE MEMBERSHIP LISTSERV THAT ANALYZES MEDIA/GENDER ISSUES AND, WHEN NEEDED, FORMULATES A RESPONSE. CREATING GLOBAL AND LOCAL (GLOCAL) NETWORKS OF ALLIES WORKING TO CONFRONT FALSE AND INADEQUATE MEDIA REPRESENTATIONS OF WOMEN AND OTHER MARGINALIZED GROUPS. CHALLENGING OURSELVES AND EACH OTHER TO ADDRESS AND HEAL DIFFERENCES AND OPPRESSIONS THAT CAN PREVENT US FROM WORKING TOGETHER FOR MUTUAL JUSTICE. BECAUSE POWER AND PRIVILEGE IS ABOUT WHO GETS TO SPEAK AND WHO IS LISTENED TO. MOST OF THE TIME, ITS NOT WOMEN. HERE ARE JUST A FEW NUMBERS WERE OUT TO CHANGE: NEWS - ACCORDING TO JOURNALISM.COMS ANNUAL STATE OF THE MEDIA REPORT, IN 2008,RACE AND GENDER ISSUES ONLY ACCOUNTED FOR 1% OF OVERALL NEWS COVERAGE. PRINT MEDIA - THE 2008 RACIAL AND GENDER REPORT CARD OF THE ASSOCIATED PRESS SPORTS EDITORS (APSE), WHICH COVERS AND GRADES 378 ASSOCIATED PRESS NEWSPAPERS, GAVE THE APSE NEWSPAPERS AND WEB SITES A C FOR RACIAL HIRING PRACTICES AND AN F FOR GENDER HIRING PRACTICES; THE REPORT CARD STATED THAT WOMEN ACCOUNT FOR ONLY 6% OF SPORTS EDITORS, 10% OF ASSISTANT SPORTS EDITORS, 6% OF COLUMNISTS, 9% OF REPORTERS AND 16% OF COPY EDITORS/DESIGNERS (VIA MEDIA REPORT TO WOMEN). RADIO - THE STATE OF THE MEDIA REPORT ALSO STATES THAT IN 2009, ONLY 19% OF RADIO NEWS DIRECTORS WERE WOMEN. FROM 2003 TO 2008, THE PERCENTAGE OF FEMALE GENERAL MANAGERS FOR RADIO STATIONS HAS RISEN FROM 13.7% TO 15.8% ONLY A 2.1% INCREASE IN 5 YEARS. THE PERCENTAGE OF PROGRAM DIRECTORS WENT UP .2%, FROM 10.7% IN 2003 TO 10.9% IN 2009. OF THE TOP 100 MARKETS, THAT PERCENTAGE DECREASES, WITH ONLY 10% OF PROGRAMMING DIRECTORS LISTED AS FEMALE (UP .1% FROM 2003) (MIW RADIO GROUP). FILM - THE FEMINIST BLOG WOMEN & HOLLYWOOD FOUND THAT IN 2008, ONLY 6 OF THE TOP 50 GROSSING FILMS STARRED OR WERE FOCUSED ON WOMEN. OTHER SURPRISING STATISTICS INCLUDE THAT ONLY 25% OF PRODUCTION MANAGERS, 12% OF WRITERS, 9% OF DIRECTORS, 5% OF SOUND DESIGNERS, AND 1% OF KEY GRIPS WERE WOMEN. THE REST OF THE STATISTICS CAN BE FOUND ON THE BLOG AND ARE WORTH A LOOK, BECAUSE THEYRE EQUALLY AS DISTURBING. TELEVISION - AMONG LATE-NIGHT WRITERS, FEW WOMEN IN THE ROOM BY BILL CARTER. PUBLISHED IN THE NEW YORK TIMES ON NOVEMBER 11, 2009. EVEN THOUGH WOMEN MAKE UP A LARGE PORTION OF LATE-NIGHT TALKSHOW AUDIENCES, THERE ARE NO WOMEN WRITERS FOR THE JAY LENO SHOW, LATE SHOW WITH DAVID LETTERMAN, OR THE TONIGHT SHOW WITH CONAN OBRIEN (THE ARTICLE WAS WRITTEN BEFORE CONAN LEFT THE TONIGHT SHOW). WOMEN ONLY MAKE UP ABOUT 40% OF THE TOTAL TELEVISION NEWSROOM STAFF, ACCORDING TO THE STATE OF THE MEDIA REPORT, AND ACCORDING TO THE MEDIA REPORT TO WOMEN, 28.3% OF NEWS DIRECTORS ARE WOMEN. THE REPORT ALSO STATES THAT THIS NUMBER IS AN ALL-TIME HIGH. THE WOMEN & HOLLYWOOD BLOG ALSO FOUND STATISTICS THAT IN 2008, WOMEN MADE UP 4% OF DIRECTORS OF PHOTOGRAPHY, 9% OF DIRECTORS, AND 23% OF EXECUTIVE PRODUCERS OF TELEVISION. WOMEN ALSO ONLY MADE UP ONLY A QUARTER OF ALL CREATORS, EXECUTIVE PRODUCERS, PRODUCERS, DIRECTORS, WRITERS, EDITORS, AND DIRECTORS OF PHOTOGRAPHY FOR SITCOMS, DRAMAS, AND REALITY PROGRAMS. REPRESENTATION - WOMEN IN PERIL:A LOOK AT TVS DISTURBING NEW STORYLINE TREND: THE PARENTS TELEVISION COUNCIL FOUND THAT SINCE 2004, THERE HAS BEEN A 120% INCREASE IN DEPICTIONS OF VIOLENCE AGAINST WOMEN ON TELEVISION. AN EVEN MORE DISTURBING FINDING WAS THE 400% INCREASE IN THE DEPICTIONS OF TEEN GIRLS AS THE VICTIMS OF VIOLENCE. A STUDY DONE BY SAN DIEGO STATE UNIVERSITY IN 2007-2008 THAT SAID THAT MOST FEMALE CHARACTERS WERE SIGNIFICANTLY YOUNGER THAN MALE CHARACTERS. MALE CHARACTERS ACCOUNTED FOR 70% OF CHARACTERS IN THEIR 50S AND 61% OF CHARACTERS IN THEIR 60S; SIMILARLY, 21% OF ALL CHARACTERS WERE MALES OVER 40, WHILE ONLY 11% OF CHARACTERS WERE WOMEN OVER 40 (VIA MEDIA REPORT TO WOMEN). THE GAY AND LESBIAN ALLIANCE AGAINST DEFAMATION (GLADD)S ANNUAL REPORT ON DIVERSITY SAYS THAT IN THE 2009-2010 TELEVISION SEASON, THERE WERE/WILL BE 18 LGBT CHARACTERS (OUT OF 600 TOTAL SERIES REGULARS), WHICH IS AN ALL TIME HIGH. THE REPORT ALSO FOUND THAT 57% OF ALL CHARACTERS ARE MALE (345 MALE VS 255 FEMALE), AND 77% (466) OF CHARACTERS ARE WHITE. BEAUTY AND BODY IMAGE IN THE MEDIA: TWENTY YEARS AGO, THE AVERAGE MODEL WEIGHED ONLY 8% LESS THAN THE AVERAGE WOMAN, BUT TODAYS MODELS WEIGH AN AVERAGE OF 23% LESS.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2012

Additional Data


Software ID:  
Software Version:  

TY 2012 CompensationExplanation
Name:
WOMEN ACTION & THE MEDIA CORP
EIN: 27-1847569
Person Name Explanation
SABRINA HERSI ISSA  
INGRID HU DAHL  
JACLYN FRIEDMAN  
ANNA HOLMES  
TRACY VAN SLYKE  
DEANNA ZANDT