Department of the Treasury Internal Revenue Service
Public Charity Status and Public Support
Complete if the organization is a section 501(c)(3) organization or a section
4947(a)(1) nonexempt charitable trust.
Attach to Form 990 or Form 990-EZ. See separate instructions. Information about Schedule A (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
THE PALEY CENTER FOR MEDIA
Employer identification number
13-2805582
Part I
Reason for Public Charity Status
(All organizations must complete this part.) See instructions.
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
By checking this box, I certify that the organization is not controlled directly or indirectly by one or more disqualified persons other than foundation managers and other than one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2).
f
If the organization received a written determination from the IRS that it is a Type I, Type II, or Type III supporting organization, check this box
..................................................
g
Since August 17, 2006, has the organization accepted any gift or contribution from any of the following persons?
(i) A person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the supported organization?
................
11g(i)
(ii)
A family member of a person described in (i) above?
......................
11g(ii)
(iii)
A 35% controlled entity of a person described in (i) or (ii) above?
................
11g(iii)
h
Provide the following information about the supported organization(s).
(i) Name of supported organization
(ii) EIN
(iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions))
(iv) Is the organization in col. (i) listed in your governing document?
(v) Did you notify the organization in col. (i) of your support?
(vi) Is the organization in col. (i) organized in the U.S.?
(vii) Amount of monetary support
Yes
No
Yes
No
Yes
No
Total
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990EZ.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 2
Part II
Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi) (Complete only if you checked the box on line 5, 7, or 8 of Part I or if the
organization failed to qualify under Part III. If the organization fails to
qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year (or fiscal year beginning in)
(a) 2009
(b) 2010
(c) 2011
(d) 2012
(e) 2013
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") ....
12,174,186
12,370,600
10,639,327
10,562,798
13,554,177
59,301,088
2
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......
3
The value of services or facilities furnished by a governmental unit to the organization without charge..
4
Total. Add lines 1 through 3
12,174,186
12,370,600
10,639,327
10,562,798
13,554,177
59,301,088
5
The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included
on line 1 that exceeds 2% of the amount shown on line 11, column (f)..
7,160,755
6
Public support. Subtract line 5 from line 4.
52,140,333
Section B. Total Support
Calendar year
(or fiscal year beginning in)
(a) 2009
(b) 2010
(c) 2011
(d) 2012
(e) 2013
(f) Total
7
Amounts from line 4..
12,174,186
12,370,600
10,639,327
10,562,798
13,554,177
59,301,088
8
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources...
611,988
408,258
934,388
1,359,842
999,768
4,314,244
9
Net income from unrelated business activities, whether or not the business is regularly carried on..
10
Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)..
14,655
1,580
154,667
142,570
113,820
427,292
11
Total support (Add lines 7 through 10).
64,042,624
12
Gross receipts from related activities, etc. (see instructions)
..................
12
3,111,957
13
First five years.
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here.................................................
Section C. Computation of Public Support Percentage
14
Public support percentage for 2013 (line 6, column (f) divided by line 11, column (f))
.........
14
81.420 %
15
Public support percentage for 2012 Schedule A, Part II, line 14
...............
15
76.230 %
16a
33 1/3% support test—2013.
If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this box
and stop here. The organization qualifies as a publicly supported organization
.......................
b
33 1/3% support test—2012.
If the organization did not check a box on line 13 or 16a, and line 15 is 33 1/3% or more, check this
box and stop here. The organization qualifies as a publicly supported organization
.....................
17a
10%-facts-and-circumstances test—2013.
If the organization did not check a box on line 13, 16a, or 16b, and line 14
is 10% or more, and if the organization meets the "facts-and-circumstances" test, check this box and stop here. Explain
in Part IV how the organization meets the "facts-and-circumstances" test. The organization qualifies as a publicly supported
organization
.....................................................
b
10%-facts-and-circumstances test—2012.
If the organization did not check a box on line 13, 16a, 16b, or 17a, and line
15 is 10% or more, and if the organization meets the "facts-and-circumstances" test, check this box and stop here.
Explain in Part IV how the organization meets the "facts-and-circumstances" test. The organization qualifies as a publicly supported organization
................................................
18
Private foundation.
If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions
.....................................................
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 3
Part III
Support Schedule for Organizations Described in Section 509(a)(2) (Complete only if you checked the box on line 9 of Part I or if the organization
failed to qualify under Part II. If the organization fails to qualify under
the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year (or fiscal year beginning in)
(a) 2009
(b) 2010
(c) 2011
(d) 2012
(e) 2013
(f) Total
1
Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .
2
Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......
3
Gross receipts from activities that are not an unrelated trade or business under section 513..
4
Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...
5
The value of services or facilities furnished by a governmental unit to the organization without charge..
6
Total. Add lines 1 through 5.
7a
Amounts included on lines 1, 2, and 3 received from disqualified persons...
b
Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.
c
Add lines 7a and 7b..
8
Public support (Subtract line 7c from line 6.)
Section B. Total Support
Calendar year (or fiscal year beginning in)
(a) 2009
(b) 2010
(c) 2011
(d) 2012
(e) 2013
(f) Total
9
Amounts from line 6...
10a
Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
b
Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.
c
Add lines 10a and 10b.
11
Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.
12
Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.)
..
13
Total support. (Add lines 9, 10c, 11, and 12.)..
14
First five years.
If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization,
check this box and stop here.............................................
Section C. Computation of Public Support Percentage
15
Public support percentage for 2013 (line 8, column (f) divided by line 13, column (f))
.........
15
16
Public support percentage from 2012 Schedule A, Part III, line 15
...............
16
Section D. Computation of Investment Income Percentage
17
Investment income percentage for 2013 (line 10c, column (f) divided by line 13, column (f))
......
17
18
Investment income percentage from 2012 Schedule A, Part III, line 17
.............
18
19a
33 1/3% support tests—2013.
If the organization did not check the box on line 14, and line 15 is more than 33 1/3%, and line 17 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
........
b
33 1/3% support tests—2012.
If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and line 18 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization
.....
20
Private foundation.
If the organization did not check a box on line 14, 19a, or 19b, check this box and see instructions
.....
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 4
Part IV
Supplemental Information.
Provide the explanations required by Part II, line 10; Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
Explanation
Schedule A (Form 990 or 990-EZ) 2013
Additional Data
Software ID:
Software Version:
-
TIN:
SCHEDULE O (Form 990 or 990-EZ)
Department of the Treasury Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ
Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at
www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
THE PALEY CENTER FOR MEDIA
Employer identification number
13-2805582
Return Reference
Explanation
FORM 990, PART I, LINE 1
ORGANIZATION'S MISSION THE PALEY CENTER FOR MEDIA IS THE PREMIER INSTITUTION DEDICATED TO ADVANCING THE UNDERSTANDING OF MEDIA-ITS ARTISTIC VALUE, SOCIAL IMPACT AND HISTORICAL IMPORTANCE-FOR THE PUBLIC AND MEDIA PROFESSIONALS.
FORM 990, PART III, LINE 1
DESCRIPTION OF ORGANIZATION'S MISSION: THE PALEY CENTER FOR MEDIA IS THE PREMIER INSTITUTION DEDICATED TO ADVANCING THE UNDERSTANDING OF MEDIA - ITS ARTISTIC VALUE, SOCIAL IMPACT, AND HISTORICAL IMPORTANCE FOR THE PUBLIC AND MEDIA PROFESSIONALS. THE PALEY CENTER, WITH LOCATIONS IN NEW YORK AND LOS ANGELES, IS HOME TO THE NATION'S FOREMOST PUBLIC ARCHIVE OF TELEVISION AND RADIO PROGRAMMING, A COLLECTION OF MORE THAN 150,000 PROGRAMS COVERING ALMOST 100 YEARS OF TELEVISION AND RADIO HISTORY, INCLUDING NEWS, PUBLIC AFFAIRS PROGRAMS, DOCUMENTARIES, PERFORMING ARTS PROGRAMS, CHILDREN'S PROGRAMMING, SPORTS, COMEDY AND VARIETY SHOWS, AND COMMERCIAL ADVERTISING. DRAWING UPON THIS COLLECTION AND ITS UNPARALLELED CURATORIAL EXPERTISE, THE PALEY CENTER CONVENES THE PUBLIC, INDUSTRY PROFESSIONALS, THOUGHT LEADERS, AND THE CREATIVE COMMUNITY FOR A BROAD RANGE OF FORUMS - MORE THAN 100 A YEAR - THAT EXPLORE MEDIA'S PAST AND PRESENT AND ANTICIPATE ITS FUTURE.
FORM 990, PART III, LINE 4A
PUBLIC PROGRAMS: THROUGHOUT THE YEAR, THE PALEY CENTER PRESENTS LIVE EVENTS WITH THE OBJECTIVE TO BRING TOGETHER THE BRIGHTEST THINKERS AND MOST COMPELLING MEDIA PERSONALITIES - DISTINGUISHED PERFORMERS, WRITERS, PRODUCERS, EXECUTIVES, DIRECTORS, CRITICS, AND JOURNALISTS - TO EXPLORE THE GROWING IMPACT OF MEDIA ON OUR LIVES, CULTURE, AND SOCIETY BEFORE, AND WITH, A PUBLIC AUDIENCE. EACH 90 MINUTE SEMINAR TYPICALLY INCLUDES A MODERATED DISCUSSION WITH PANELISTS, SCREENING OF CLIPS FROM THE PALEY CENTER'S COLLECTION, AND A QUESTION-AND-ANSWER SESSION TO GIVE THE GENERAL PUBLIC THE OPPORTUNITY TO PARTICIPATE IN THE DIALOGUE. DURING 2013, THE PALEY CENTER SCHEDULED 40 PUBLIC EVENTS, INCLUDING EVENTS THAT WERE PART OF ITS ACCLAIMED WILLIAM S. PALEY TELEVISION FESTIVAL.
FORM 990, PART III, LINE 4B
COLLECTION: ON AN ONGOING BASIS, THE PALEY CENTER ENHANCES THE VALUE OF ITS UNIQUE COLLECTION BY ACQUIRING PROGRAMS CONSISTENT WITH OUR MISSION TO PRESERVE AND PRESENT THE MOST ACCLAIMED AND ARTISTICALLY ACCOMPLISHED TELEVISION, RADIO, AND NEW-MEDIA PROGRAMS AND COMMERCIALS, AS WELL AS THOSE DEEMED BY OUR CURATORIAL DEPARTMENT TO BE CULTURALLY, HISTORICALLY, AND/OR SOCIALLY IMPACTFUL. THROUGH SOURCES THAT INCLUDE NETWORKS, PRODUCTION COMPANIES, LOCAL STATIONS, AND PRIVATE INDIVIDUALS, THE COLLECTION CURRENTLY HOLDS OVER 150,000 PROGRAMS AND ADVERTISEMENTS, WITH WORKS FROM MORE THAN SEVENTY COUNTRIES CAPTURING CLOSE TO A CENTURY OF AMERICAN AND INTERNATIONAL CULTURAL, POLITICAL, AND SOCIAL HISTORY. RECENT EFFORTS TO IMPLEMENT DIGITAL TECHNOLOGY AND DISTRIBUTION ARE ENABLING THE PALEY CENTER TO ENSURE THE CONTINUED PRESERVATION AND ACCESS OF THE COLLECTION, DEVELOP AND INSTALL A DIGITAL ASSET MANAGEMENT SYSTEM - THE MEANS THROUGH WHICH ONSITE VISITORS HAVE ACCESS TO OUR DIGITIZED COLLECTION, AND PROVIDE OFFSITE ACCESS TO THE COLLECTION THROUGH THE PALEY CENTER'S WEBSITE AND PARTNERSHIPS WITH OTHER EDUCATIONAL INSTITUTIONS. IN 2013 THE PALEY CENTER ADDED 3,902 PROGRAMS TO ITS DATABASE, ENCOMPASSING TELEVISION, RASIO, COMMERCIALS, PALEY CENTER ORIGINAL CONTENT, AND NOW NEW NEDIA AS WELL.. ALSO IN 2013, THE PALEY CENTER SERVED OVER 34,000 VISITORS USING THE PALEY LIBRARIES TO ACCESS THE PALEY COLLECTION.
FORM 990, PART III, LINE 4C
INDUSTRY PROGRAMS: THROUGH THE INDUSTRY PROGRAMS OF ITS MEDIA COUNCIL AND INTERNATIONAL COUNCIL, AND ENCOMPASSING PRIVATE EVENTS AND PANEL DISCUSSIONS, THE PALEY CENTER SERVES AS A NEUTRAL SETTING WHERE MEDIA PROFESSIONALS CAN ENGAGE IN DISCUSSION AND DEBATE ABOUT THE EVOLVING MEDIA LANDSCAPE. THE PALEY CENTER'S MEDIA COUNCIL IS AN INVITATION ONLY MEMBERSHIP ORGANIZATION COMPOSED OF SENIOR-LEVEL EXECUTIVES THAT SERVES AS AN INTELLECTUAL CENTER FOR THE MEDIA INDUSTRY AND A FORUM FOR DISCUSSING MAJOR ISSUES FACING THE WORLD'S MEDIA, COMMUNICATIONS, AND TECHNOLOGY INDUSTRIES. SERVING THE GLOBAL MEDIA LANDSCAPE, THE PALEY CENTER'S INTERNATIONAL COUNCIL CONNECTS LEADING MEDIA EXECUTIVES, REPRESENTING EIGHTEEN COUNTRIES, WITH THEIR U.S. PEERS TO FOSTER PARTNERSHIPS AND SHARE INSIGHTS ON THE CHALLENGES AND OPPORTUNITIES IN THE INTERNATIONAL MEDIA MARKETPLACE, USUALLY MEETING TWICE PER YEAR. DURING 2013, THE PALEY CENTER HELD 21 MEDIA COUNCIL EVENTS, SERVING 1,573 ATTENDEES. THE INTERNATIONAL COUNCIL CONVENED IN NEW YORK WITH A TOTAL OF 250 PARTICIPANTS.
FORM 990, PART VI, SECTION A, LINE 2
CURRENT TRUSTEESS JOHN K. MARTIN AND BARRY MEYER HAVE A BUSINESS RELATIONSHIP. THE TRUSTEES CONSIST PRIMARILY OF EXECUTIVES IN THE MEDIA INDUSTRY AND THEIR ORGANIZATIONS REGULARY DO BUSINESS WITH ONE ANOTHER IN THE NORMAL COURSE OF BUSINESS.
FORM 990, PART VI, SECTION B, LINE 11
THE PALEY CENTER FOR MEDIA FORM 990 WAS REVIEWED IN DETAIL BY THE ORGANIZATION'S CONTROLLER AND VICE PRESIDENT OF FINANCE PRIOR TO ITS ELECTRONIC FILING WITH THE INTERNAL REVENUE SERVICE. A COPY OF THE FORM 990 HAS BEEN PROVIDED TO EACH OF THE ORGANIZATION'S BOARD OF TRUSTEES MEMBERS IN ELECTRONIC FORMAT PRIOR TO ITS ELECTRONIC FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12C
THE PALEY CENTER FOR MEDIA REQUIRES ALL BOARD OF TRUSTEE MEMBERS, KEY EMPLOYEES AND OFFICERS TO COMPLETE AN ANNUAL CONFLICT OF INTEREST QUESTIONNAIRE THAT IS DESIGNED TO UNCOVER POTENTIAL CONFLICTS WITH PALEY ITSELF AND BETWEEN BOARD OF TRUSTEE MEMBERS, KEY EMPLOYEES AND OFFICERS. THE QUESTIONNAIRES ARE COMPILED, MONITORED AND REVIEWED INTERNALLY AND ANY POTENTIAL CONFLICTS ARE ADDRESSED AND RESOLVED IMMEDIATELY.
FORM 990, PART VI, SECTION B, LINE 15A
THE PALEY CENTER FOR MEDIA UNDERTAKES A THOROUGH AND COMPREHENSIVE PROCESS TO ENSURE THAT THE EXECUTIVE COMPENSATION IT PAYS TO ITS TOP MANAGEMENT OFFICIAL (CEO) IS REASONABLE. PALEY HAS AN EXECUTIVE AND COMPENSATION COMMITTEE IN PLACE TO DETERMINE THE CEO'S COMPENSATION, THE COMMITTEE IS PREDOMINANTLY COMPRISED OF INDEPENDENT PERSONS THAT HAVE NO PERSONAL INTEREST IN THE PROPOSED COMPENSATION ARRANGEMENT. THE CEO IS A MEMBER OF THE EXECUTIVE COMMITTEE BUT SHE RECUSES HERSELF FROM ANY DISCUSSION AND/OR DECISIONS MADE REGARDING HER OWN COMPENSATION. THE COMMITTEE MAY UTILIZE IMPARTIAL SURVEYS OR OTHER DATA TO DETERMINE THE REASONABLENESS OF THE CEO'S COMPENSATION ONCE THE DETERMINATION HAS BEEN MADE, THE BOARD'S DECISION IS MEMORIALIZED IN THE BOARD MINUTES.
FORM 990, PART VI, SECTION C, LINE 19
THE PALEY CENTER FOR MEDIA MAKES ITS FORM 990 AND FORM 1023 AVAILABLE TO THE PUBLIC BY RETAINING A COPY OF EACH AT THE ADDRESS LISTED ON PAGE 1 OF THIS RETURN. ANY INDIVIDUAL REQUESTING A COPY OF THESE DOCUMENTS IS PROVIDED THAT COPY ON THE SAME BUSINESS DAY. THE ORGANIZATION'S GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND CONFLICTS OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST AND AT MANAGEMENT'S DISCRETION.
FORM 990, PART XI, LINE 9:
CHANGE IN SPLIT INTEREST AGREEMENTS 440,246.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.