Attach to Form 990 or Form 990-EZ.
See separate instructions.
Information about Schedule A (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions)) | (iv) Is the organization in col. (i) listed in your governing document? | (v) Did you notify the organization in col. (i) of your support? | (vi) Is the organization in col. (i) organized in the U.S.? | (vii) Amount of monetary support | |||
|---|---|---|---|---|---|---|---|---|---|
| Yes | No | Yes | No | Yes | No | ||||
| Total | |||||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2009 | (b) 2010 | (c) 2011 | (d) 2012 | (e) 2013 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... | ||||||
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf....... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | ||||||
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f).. | ||||||
| 6 | Public support. Subtract line 5 from line 4. | ||||||
Calendar year
(or fiscal year beginning in) ![]() |
(a) 2009 | (b) 2010 | (c) 2011 | (d) 2012 | (e) 2013 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | ||||||
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | ||||||
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.).. | ||||||
| 11 | Total support (Add lines 7 through 10). | ||||||






Calendar year (or fiscal year beginning in) ![]() |
(a) 2009 | (b) 2010 | (c) 2011 | (d) 2012 | (e) 2013 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | 8,848,560 | 14,432,802 | 11,264,847 | 13,462,249 | 9,983,154 | 57,991,612 |
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose...... | 1,760,486 | 1,864,141 | 2,651,696 | 2,553,400 | 2,674,941 | 11,504,664 |
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513.. | 160,662 | 159,100 | 150,965 | 160,089 | 177,547 | 808,363 |
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 6 | Total. Add lines 1 through 5. | 10,769,708 | 16,456,043 | 14,067,508 | 16,175,738 | 12,835,642 | 70,304,639 |
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons... | 1,121,437 | 1,730,334 | 922,411 | 1,179,988 | 1,224,186 | 6,178,356 |
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | 1,501,836 | 1,548,593 | 1,890,339 | 1,726,947 | 1,692,446 | 8,360,161 |
| c | Add lines 7a and 7b.. | 2,623,273 | 3,278,927 | 2,812,750 | 2,906,935 | 2,916,632 | 14,538,517 |
| 8 | Public support (Subtract line 7c from line 6.) | 55,766,122 | |||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2009 | (b) 2010 | (c) 2011 | (d) 2012 | (e) 2013 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | 10,769,708 | 16,456,043 | 14,067,508 | 16,175,738 | 12,835,642 | 70,304,639 |
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | 324,779 | 336,811 | 352,309 | 509,511 | 420,382 | 1,943,792 |
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | 324,779 | 336,811 | 352,309 | 509,511 | 420,382 | 1,943,792 |
| 11 | Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | 11,094,487 | 16,792,854 | 14,419,817 | 16,685,249 | 13,256,024 | 72,248,431 |




| Facts And Circumstances Test |
|---|
| Explanation |
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| Software ID: | |
| Software Version: |
Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at| Return Reference | Explanation |
|---|---|
| FORM 990, PART I, LINE 1: | THE GREATER LOS ANGELES ZOO ASSOCIATION ("GLAZA" OR THE "ASSOCIATION"), THE OFFICIAL SUPPORT ORGANIZATION OF THE LOS ANGELES ZOO AND BOTANICAL GARDENS (THE "ZOO"), IS A NOT-FOR-PROFIT CORPORATION ORGANIZED FOR THE PURPOSE OF ESTABLISHING, DEVELOPING, BEAUTIFYING, AND IMPROVING THE ZOO. THE LOS ANGELES ZOO AND BOTANICAL GARDENS IS OWNED BY THE CITY OF LOS ANGELES (THE "CITY") AND OPERATED BY THE CITY OF LOS ANGELES, DEPARTMENT OF THE ZOO. TO FULFILL ITS MISSION, GLAZA CONDUCTS A DEVELOPMENT PROGRAM THAT RAISES FUNDS FOR OPERATIONAL, PROGRAMMATIC, AND CAPITAL NEEDS AND PROJECTS, DIRECTS AND OPERATES THE ZOO'S MEMBERSHIP PROGRAMS FOR OVER 58,000 HOUSEHOLDS; MANAGES MARKETING, STRATEGIC BRANDING, AND PUBLIC RELATIONS FOR THE ZOO; CONDUCTS A SITE RENTALS PROGRAM FOR THE ZOO; PLANS AND EXECUTES SPECIAL EVENTS AND TRAVEL PROGRAMS; CREATES AND DISTRIBUTES PUBLICATIONS FOR THE ZOO, INCLUDING ITS WEBSITE; RECRUITS AND TRAINS APPROXIMATELY 900 DOCENTS AND VOLUNTEERS; AND OVERSEES CERTAIN VISITOR AMENITIES INCLUDING FOOD AND RETAIL CONCESSIONS AND THE TOM MANKIEWICZ CONSERVATION CAROUSEL. OPERATING AGREEMENT THE CITY OF LOS ANGELES, THROUGH THE ZOO DEPARTMENT, ENTERED INTO AN OPERATING AGREEMENT WITH THE GREATER LOS ANGELES ZOO ASSOCIATION (THE "OPERATING AGREEMENT") FOR THE PURPOSES OF OBTAINING ASSISTANCE IN ESTABLISHING, DEVELOPING, BEAUTIFYING, AND IMPROVING THE ZOO. THE OPERATING AGREEMENT WAS EXECUTED ON SEPTEMBER 29, 1997, EXPIRES ON SEPTEMBER 29, 2022 AND, AMONG OTHER THINGS, REQUIRES GLAZA TO REMIT TO THE CITY 25% FROM EACH FAMILY, INDIVIDUAL, AND OTHER MEMBERSHIP FEE. CONCESSION AGREEMENT A SEPARATE AGREEMENT BETWEEN THE CITY AND GLAZA (THE "CONCESSION AGREEMENT") DEFINES THE CONTRACTUAL RELATIONSHIP BETWEEN THE CITY AND GLAZA WHEREBY THE CITY HAS GRANTED TO GLAZA THE EXCLUSIVE RIGHT AND PRIVILEGE TO OPERATE AND MAINTAIN ALL APPROVED CONCESSIONS ON ZOO PREMISES. THE ORIGINAL CONCESSION AGREEMENT EXPIRED ON FEBRUARY 11, 2006. HOWEVER, THE OPERATING AGREEMENT EXTENDS THE TERM OF THE CONCESSION AGREEMENT TO FEBRUARY 11, 2016. ON OCTOBER 1, 1997, GLAZA ENTERED INTO A TEN-YEAR AGREEMENT WITH A JOINT VENTURE OF SERVICE AMERICA CORPORATION AND SERVICE SYSTEMS ASSOCIATES ("JOINT VENTURE" OR "CONCESSIONAIRE") FOR THE SUBCONTRACTING OF CONCESSIONS. DURING FISCAL 2007, A SECOND AMENDMENT WAS MADE TO THE AGREEMENT, EXTENDING THE TERM OF THE AGREEMENT THROUGH SEPTEMBER 30, 2009. ON SEPTEMBER 30, 2009, GLAZA AND THE JOINT VENTURE ENTERED INTO A THIRD AMENDMENT TO THE CONCESSION AGREEMENT, EXTENDING THE TERM OF THE AGREEMENT THROUGH SEPTEMBER 30, 2011. GLAZA AND THE JOINT VENTURE SUBSEQUENTLY ENTERED INTO THREE PRELIMINARY AGREEMENTS TO EXTEND THE EXPIRATION DATE THROUGH DECEMBER 31, 2012 AND TO CONTINUE NEGOTIATING IN GOOD FAITH REGARDING A FOURTH AMENDMENT TO THE CONCESSION AGREEMENT. AS OF JUNE 30, 2014, GLAZA AND THE JOINT VENTURE WERE CONTINUING THEIR NEGOTIATIONS FOR A FINALIZED FOURTH AMENDMENT. MEMORANDUM OF UNDERSTANDING: MARKETING AND PUBLIC RELATIONS AND SITE RENTALS AND CATERED EVENTS ON MAY 3, 2013, GLAZA AND THE LOS ANGELES ZOO & BOTANICAL GARDENS EXECUTED A MEMORANDUM OF UNDERSTANDING: MARKETING AND PUBLIC RELATIONS AND SITE RENTALS AND CATERED EVENTS (THE "MOU"), EFFECTIVE FOR A THREE-YEAR PERIOD FROM JULY 1, 2013 TO JUNE 30, 2016. THE MOU WAS APPROVED BY THE COUNCIL OF THE CITY OF LOS ANGELES ("CITY COUNCIL") ON JUNE 28, 2013, PENDING APPROVAL BY CITY COUNCIL OF THE ZOO'S BUSINESS AND MARKETING PLAN. IN NOVEMBER 2013, THE ZOO PRESENTED ITS BUSINESS AND MARKETING PLAN TO CITY COUNCIL FOR APPROVAL. IN DECEMBER, HEARINGS WERE HELD BY CITY COUNCIL BUT NO ACTION WAS TAKEN ON THE PLAN AND A FIRST AMENDMENT WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO MARCH 31, 2014. AFTER ADDITIONAL HEARINGS IN THE SPRING OF 2014, A SECOND AMENDMENT TO THE MOU WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO SEPTEMBER 30, 2014. AFTER ADDITIONAL HEARINGS IN THE SUMMER OF 2014, THE CITY COUNCIL APPROVED THE ZOO'S BUSINESS AND MARKETING PLAN, RATIFIED THE MOU, AND APPROVED THE THIRD AMENDMENT TO THE MOU ON SEPTEMBER 23, 2014. UNDER THE TERMS OF THE MOU, GLAZA ASSUMED RESPONSIBILITY FOR MARKETING, INCLUDING STRATEGIC BRANDING, PUBLIC RELATIONS, AND ADMISSIONS REVENUE FOR THE ZOO BEGINNING JULY 1, 2013. GLAZA'S OBJECTIVES INCLUDE INVESTING OVER $2 MILLION ANNUALLY IN THE MARKETING AND PUBLIC RELATIONS PROGRAM, WITH THE GOAL OF RAISING THE ZOO'S VISIBILITY IN THE COMPETITIVE LOS ANGELES MARKETPLACE; INCREASING ZOO ATTENDANCE, ADMISSIONS REVENUE AND OTHER FORMS OF EARNED REVENUE; AND HELPING TO GUARANTEE THAT THE ZOO CONTINUES TO FLOURISH OVER THE LONG TERM. AS A COMPONENT OF GLAZA'S OVERALL MARKETING CAMPAIGN, GLAZA ALSO AGREED TO MARKET THE ZOO AS A PRIME VENUE FOR CATERED EVENTS. IN LINE WITH THE MOU, GLAZA RE-ASSUMED RESPONSIBILITY FOR SITE RENTALS FROM THE CONCESSIONAIRE IN THE FALL OF 2013. FUNDRAISING FOCUS A MAJOR FUNDRAISING FOCUS SINCE THE LATE 1990S HAS BEEN RAISING THE PRIVATE COMMUNITY SUPPORT TO SUPPLEMENT THE CITY OF LOS ANGELES AND COUNTY OF LOS ANGELES BOND FUNDS AND OTHER FUNDS THAT ARE BEING USED TO FUND THE ZOO'S MASTER PLAN OF IMPROVED FACILITIES AND EXHIBITS. THIS PUBLIC-PRIVATE PARTNERSHIP HAS RESULTED IN SUCH PROJECTS AS THE CHIMPANZEES OF MAHALE MOUNTAINS, RED APE RAIN FOREST, THE WINNICK FAMILY CHILDREN'S ZOO, THE GOTTLIEB ANIMAL HEALTH AND CONSERVATION CENTER, THE CHILDREN'S DISCOVERY CENTER, THE FRONT ENTRY PLAZA AND SEA LIFE CLIFFS, THE CAMPO GORILLA RESERVE, THE CALIFORNIA CONDOR RESCUE ZONE, AND ELEPHANTS OF ASIA. ADDITIONAL CAPITAL PROJECTS INCLUDED THE TOM MANKIEWICZ CONSERVATION CAROUSEL AND THE ANGELA COLLIER WORLD OF BIRDS THEATER. |
| FORM 990, PART III, LINE 1: | THE GREATER LOS ANGELES ZOO ASSOCIATION ("GLAZA" OR THE "ASSOCIATION"), THE OFFICIAL SUPPORT ORGANIZATION OF THE LOS ANGELES ZOO AND BOTANICAL GARDENS (THE "ZOO"), IS A NOT-FOR-PROFIT CORPORATION ORGANIZED FOR THE PURPOSE OF ESTABLISHING, DEVELOPING, BEAUTIFYING, AND IMPROVING THE ZOO. THE LOS ANGELES ZOO AND BOTANICAL GARDENS IS OWNED BY THE CITY OF LOS ANGELES (THE "CITY") AND OPERATED BY THE CITY OF LOS ANGELES, DEPARTMENT OF THE ZOO. TO FULFILL ITS MISSION, GLAZA CONDUCTS A DEVELOPMENT PROGRAM THAT RAISES FUNDS FOR OPERATIONAL, PROGRAMMATIC, AND CAPITAL NEEDS AND PROJECTS, DIRECTS AND OPERATES THE ZOO'S MEMBERSHIP PROGRAMS FOR OVER 58,000 HOUSEHOLDS; MANAGES MARKETING, STRATEGIC BRANDING, AND PUBLIC RELATIONS FOR THE ZOO; CONDUCTS A SITE RENTALS PROGRAM FOR THE ZOO; PLANS AND EXECUTES SPECIAL EVENTS AND TRAVEL PROGRAMS; CREATES AND DISTRIBUTES PUBLICATIONS FOR THE ZOO, INCLUDING ITS WEBSITE; RECRUITS AND TRAINS APPROXIMATELY 900 DOCENTS AND VOLUNTEERS; AND OVERSEES CERTAIN VISITOR AMENITIES INCLUDING FOOD AND RETAIL CONCESSIONS AND THE TOM MANKIEWICZ CONSERVATION CAROUSEL. OPERATING AGREEMENT THE CITY OF LOS ANGELES, THROUGH THE ZOO DEPARTMENT, ENTERED INTO AN OPERATING AGREEMENT WITH THE GREATER LOS ANGELES ZOO ASSOCIATION (THE "OPERATING AGREEMENT") FOR THE PURPOSES OF OBTAINING ASSISTANCE IN ESTABLISHING, DEVELOPING, BEAUTIFYING, AND IMPROVING THE ZOO. THE OPERATING AGREEMENT WAS EXECUTED ON SEPTEMBER 29, 1997, EXPIRES ON SEPTEMBER 29, 2022 AND, AMONG OTHER THINGS, REQUIRES GLAZA TO REMIT TO THE CITY 25% FROM EACH FAMILY, INDIVIDUAL, AND OTHER MEMBERSHIP FEE. CONCESSION AGREEMENT A SEPARATE AGREEMENT BETWEEN THE CITY AND GLAZA (THE "CONCESSION AGREEMENT") DEFINES THE CONTRACTUAL RELATIONSHIP BETWEEN THE CITY AND GLAZA WHEREBY THE CITY HAS GRANTED TO GLAZA THE EXCLUSIVE RIGHT AND PRIVILEGE TO OPERATE AND MAINTAIN ALL APPROVED CONCESSIONS ON ZOO PREMISES. THE ORIGINAL CONCESSION AGREEMENT EXPIRED ON FEBRUARY 11, 2006. HOWEVER, THE OPERATING AGREEMENT EXTENDS THE TERM OF THE CONCESSION AGREEMENT TO FEBRUARY 11, 2016. ON OCTOBER 1, 1997, GLAZA ENTERED INTO A TEN-YEAR AGREEMENT WITH A JOINT VENTURE OF SERVICE AMERICA CORPORATION AND SERVICE SYSTEMS ASSOCIATES ("JOINT VENTURE" OR "CONCESSIONAIRE") FOR THE SUBCONTRACTING OF CONCESSIONS. DURING FISCAL 2007, A SECOND AMENDMENT WAS MADE TO THE AGREEMENT, EXTENDING THE TERM OF THE AGREEMENT THROUGH SEPTEMBER 30, 2009. ON SEPTEMBER 30, 2009, GLAZA AND THE JOINT VENTURE ENTERED INTO A THIRD AMENDMENT TO THE CONCESSION AGREEMENT, EXTENDING THE TERM OF THE AGREEMENT THROUGH SEPTEMBER 30, 2011. GLAZA AND THE JOINT VENTURE SUBSEQUENTLY ENTERED INTO THREE PRELIMINARY AGREEMENTS TO EXTEND THE EXPIRATION DATE THROUGH DECEMBER 31, 2012 AND TO CONTINUE NEGOTIATING IN GOOD FAITH REGARDING A FOURTH AMENDMENT TO THE CONCESSION AGREEMENT. AS OF JUNE 30, 2014, GLAZA AND THE JOINT VENTURE WERE CONTINUING THEIR NEGOTIATIONS FOR A FINALIZED FOURTH AMENDMENT. MEMORANDUM OF UNDERSTANDING: MARKETING AND PUBLIC RELATIONS AND SITE RENTALS AND CATERED EVENTS ON MAY 3, 2013, GLAZA AND THE LOS ANGELES ZOO & BOTANICAL GARDENS EXECUTED A MEMORANDUM OF UNDERSTANDING: MARKETING AND PUBLIC RELATIONS AND SITE RENTALS AND CATERED EVENTS (THE "MOU"), EFFECTIVE FOR A THREE-YEAR PERIOD FROM JULY 1, 2013 TO JUNE 30, 2016. THE MOU WAS APPROVED BY THE COUNCIL OF THE CITY OF LOS ANGELES ("CITY COUNCIL") ON JUNE 28, 2013, PENDING APPROVAL BY CITY COUNCIL OF THE ZOO'S BUSINESS AND MARKETING PLAN. IN NOVEMBER 2013, THE ZOO PRESENTED ITS BUSINESS AND MARKETING PLAN TO CITY COUNCIL FOR APPROVAL. IN DECEMBER, HEARINGS WERE HELD BY CITY COUNCIL BUT NO ACTION WAS TAKEN ON THE PLAN AND A FIRST AMENDMENT WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO MARCH 31, 2014. AFTER ADDITIONAL HEARINGS IN THE SPRING OF 2014, A SECOND AMENDMENT TO THE MOU WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO SEPTEMBER 30, 2014. AFTER ADDITIONAL HEARINGS IN THE SUMMER OF 2014, THE CITY COUNCIL APPROVED THE ZOO'S BUSINESS AND MARKETING PLAN, RATIFIED THE MOU, AND APPROVED THE THIRD AMENDMENT TO THE MOU ON SEPTEMBER 23, 2014. UNDER THE TERMS OF THE MOU, GLAZA ASSUMED RESPONSIBILITY FOR MARKETING, INCLUDING STRATEGIC BRANDING, PUBLIC RELATIONS, AND ADMISSIONS REVENUE FOR THE ZOO BEGINNING JULY 1, 2013. GLAZA'S OBJECTIVES INCLUDE INVESTING OVER $2 MILLION ANNUALLY IN THE MARKETING AND PUBLIC RELATIONS PROGRAM, WITH THE GOAL OF RAISING THE ZOO'S VISIBILITY IN THE COMPETITIVE LOS ANGELES MARKETPLACE; INCREASING ZOO ATTENDANCE, ADMISSIONS REVENUE AND OTHER FORMS OF EARNED REVENUE; AND HELPING TO GUARANTEE THAT THE ZOO CONTINUES TO FLOURISH OVER THE LONG TERM. AS A COMPONENT OF GLAZA'S OVERALL MARKETING CAMPAIGN, GLAZA ALSO AGREED TO MARKET THE ZOO AS A PRIME VENUE FOR CATERED EVENTS. IN LINE WITH THE MOU, GLAZA RE-ASSUMED RESPONSIBILITY FOR SITE RENTALS FROM THE CONCESSIONAIRE IN THE FALL OF 2013. FUNDRAISING FOCUS A MAJOR FUNDRAISING FOCUS SINCE THE LATE 1990S HAS BEEN RAISING THE PRIVATE COMMUNITY SUPPORT TO SUPPLEMENT THE CITY OF LOS ANGELES AND COUNTY OF LOS ANGELES BOND FUNDS AND OTHER FUNDS THAT ARE BEING USED TO FUND THE ZOO'S MASTER PLAN OF IMPROVED FACILITIES AND EXHIBITS. THIS PUBLIC-PRIVATE PARTNERSHIP HAS RESULTED IN SUCH PROJECTS AS THE CHIMPANZEES OF MAHALE MOUNTAINS, RED APE RAIN FOREST, THE WINNICK FAMILY CHILDREN'S ZOO, THE GOTTLIEB ANIMAL HEALTH AND CONSERVATION CENTER, THE CHILDREN'S DISCOVERY CENTER, THE FRONT ENTRY PLAZA AND SEA LIFE CLIFFS, THE CAMPO GORILLA RESERVE, THE CALIFORNIA CONDOR RESCUE ZONE, AND ELEPHANTS OF ASIA. ADDITIONAL CAPITAL PROJECTS INCLUDED THE TOM MANKIEWICZ CONSERVATION CAROUSEL AND THE ANGELA COLLIER WORLD OF BIRDS THEATER. |
| FORM 990, PART III, LINE 2 | ON MAY 3, 2013, GLAZA AND THE LOS ANGELES ZOO & BOTANICAL GARDENS EXECUTED A MEMORANDUM OF UNDERSTANDING: MARKETING AND PUBLIC RELATIONS AND SITE RENTALS AND CATERED EVENTS (THE "MOU"), EFFECTIVE FOR A THREE-YEAR PERIOD FROM JULY 1, 2013 TO JUNE 30, 2016. THE MOU WAS APPROVED BY THE COUNCIL OF THE CITY OF LOS ANGELES ("CITY COUNCIL") ON JUNE 28, 2013, PENDING APPROVAL BY CITY COUNCIL OF THE ZOO'S BUSINESS AND MARKETING PLAN ("PLAN"). IN NOVEMBER 2013, THE ZOO PRESENTED ITS BUSINESS AND MARKETING PLAN TO CITY COUNCIL FOR APPROVAL. IN DECEMBER, HEARINGS WERE HELD BY CITY COUNCIL BUT NO ACTION WAS TAKEN ON THE PLAN AND A FIRST AMENDMENT WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO MARCH 31, 2014. AFTER ADDITIONAL HEARINGS IN THE SPRING OF 2014, A SECOND AMENDMENT TO THE MOU WAS EXECUTED EXTENDING THE DATE FOR FINAL APPROVAL OF THE PLAN TO SEPTEMBER 30, 2014. AFTER ADDITIONAL HEARINGS IN THE SUMMER OF 2014, THE CITY COUNCIL APPROVED THE ZOO'S BUSINESS AND MARKETING PLAN, RATIFIED THE MOU, AND APPROVED THE THIRD AMENDMENT TO THE MOU ON SEPTEMBER 23, 2014. UNDER THE TERMS OF THE MOU, GLAZA ASSUMED RESPONSIBILITY FOR MARKETING, INCLUDING STRATEGIC BRANDING, PUBLIC RELATIONS, AND ADMISSIONS REVENUE FOR THE ZOO BEGINNING JULY 1, 2013. GLAZA'S OBJECTIVES INCLUDE INVESTING OVER $2 MILLION ANNUALLY IN THE MARKETING AND PUBLIC RELATIONS PROGRAM, WITH THE GOAL OF RAISING THE ZOO'S VISIBILITY IN THE COMPETITIVE LOS ANGELES MARKETPLACE; INCREASING ZOO ATTENDANCE, ADMISSIONS REVENUE AND OTHER FORMS OF EARNED REVENUE; AND HELPING TO GUARANTEE THAT THE ZOO CONTINUES TO FLOURISH OVER THE LONG TERM. AS A COMPONENT OF GLAZA'S OVERALL MARKETING CAMPAIGN, GLAZA ALSO AGREED TO MARKET THE ZOO AS A PRIME VENUE FOR CATERED EVENTS. IN LINE WITH THE MOU, GLAZA RE-ASSUMED RESPONSIBILITY FOR SITE RENTALS FROM THE CONCESSIONAIRE IN THE FALL OF 2013. |
| FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS: | MEMBERSHIP, VISITOR AMENITIES, PUBLICATIONS, WEBSITE, DOCENTS AND VOLUNTEERS, AS WELL AS MEMBERSHIP AND CONCESSIONS TRANSFERS TO THE LOS ANGELES ZOO GLAZA DIRECTS AND OPERATES THE ZOO'S MEMBERSHIP PROGRAMS FOR OVER 58,000 HOUSEHOLDS. IN ACCORDANCE WITH THE OPERATING AGREEMENT, GLAZA REMITS 25% FROM EACH FAMILY, INDIVIDUAL AND OTHER MEMBERSHIP FEE TO THE LOS ANGELES ZOO. GLAZA OVERSEES VISITOR AMENITIES, INCLUDING FOOD AND RETAIL CONCESSIONS, SITE RENTALS, AND RIDES. IN ACCORDANCE WITH THE CONCESSIONS AGREEMENT, GLAZA TRANSFERS A PORTION OF CONCESSIONS COMMISSIONS TO THE ZOO. THE GLAZA PUBLICATIONS DIVISION CREATES AND DISTRIBUTES PUBLICATIONS FOR THE ZOO, INCLUDING ITS WEBSITE AND THE FOLLOWING: - ZOO VIEW, THE AWARD-WINNING MAGAZINE FOR GLAZA MEMBERS, WHICH IS PUBLISHED QUARTERLY - ZOOSCAPE, THE AWARD-WINNING NEWSLETTER, WHICH IS PUBLISHED 10 TIMES PER YEAR AND WHICH FEATURES MONTHLY ZOO EVENTS AND NEWS - GNUS, THE NEWSLETTER FOR STAFF AND VOLUNTEERS OF THE ZOO, WHICH IS PUBLISHED BI-WEEKLY GLAZA RECRUITS AND TRAINS APPROXIMATELY 900 DOCENTS AND VOLUNTEERS TO ASSIST ZOO STAFF AND VISITORS DURING PUBLIC HOURS AS WELL AS AT SPECIAL EVENTS AND OFF-SITE VISITS THROUGHOUT THE YEAR. DURING THE YEAR ENDED JUNE 30, 2014, THE DOCENTS AND VOLUNTEERS LOGGED MORE THAN 82,000 HOURS OF SERVICE. VOLUNTEERS PLAYED A VITAL ROLE IN FULFILLING THE ZOO'S MISSION OF "NURTURING WILDLIFE AND ENRICHING THE HUMAN EXPERIENCE," CONTRIBUTING THEIR TIME AND TALENTS TO NEARLY EVERY ZOO VENUE, INCLUDING: - TOURS FOR OVER 7,500 CHILDREN, 1,700 ADULTS, AND 1,300 COLLEGE STUDENTS FROM MORE THAN 200 SCHOOLS - DOCENT-LED BIRD WALKS, BAT WALKS, AND BOTANICAL TOURS - "ANIMALS & YOU" DOCENT PROGRAM WHICH OFFERED UP-CLOSE ANIMAL ENCOUNTERS TO MORE THAN 166,000 VISITORS - COMMUNITY OUTREACH TO MORE THAN 6,100 INDIVIDUALS AT 62 FACILITIES, COVERING A DISTANCE OF MORE THAN 3,100 MILES, THROUGH "CLASSROOM SAFARI" PRESENTATIONS, "SPECIAL NEEDS OUTREACH" PROGRAMS, "SPEAKERS BUREAU" PRESENTATIONS, AND PARTICIPATION IN COMMUNITY FAIRS - DAILY ASSIGNMENTS AND PROCEDURES FOR ANIMAL CARE, BEHAVIORAL ENRICHMENT, RESEARCH, AND MONITORING OF EXHIBITS - ZOO WORLD PATCH PROGRAM, WHERE NEARLY 400 SCOUTS FROM 40 TROOPS EARNED PATCHES THROUGH DAY-LONG EXPLORATIONS OF THE ZOO AND ITS PLANT AND ANIMAL COLLECTIONS |
| FORM 990, PART III, LINE 4B, PROGRAM SERVICE ACCOMPLISHMENTS: | MARKETING, STRATEGIC BRANDING, AND PUBLIC RELATIONS, AS WELL AS SPECIAL EVENTS, COMMUNITY EVENTS AND TRAVEL PROGRAMS ON JULY 1, 2013, GLAZA ASSUMED RESPONSIBILITY FOR MARKETING, STRATEGIC BRANDING, AND PUBLIC RELATIONS FOR THE ZOO. GLAZA'S AIM IS TO RAISE ATTENDANCE BY MAKING A STRATEGIC LONG-TERM INVESTMENT IN MARKETING AND ADVERTISING THAT WILL INCREASE THE ZOO'S VISIBILITY WITH LOCAL RESIDENTS AND TOURISTS. DURING THE YEAR ENDED JUNE 30, 2014, GLAZA MORE THAN DOUBLED MEDIA IMPRESSIONS THROUGH TELEVISION, RADIO, BILLBOARD DISPLAYS, AND ONLINE ADVERTISING. GLAZA'S RAINFOREST OF THE AMERICAS MARKETING CAMPAIGN WAS FEATURED IN A JULY 2014 SPOTLIGHT ARTICLE IN THE NEW YORK TIMES. GLAZA ALSO PRODUCES AND PROMOTES SPECIAL EVENTS, COMMUNITY EVENTS, AND TRAVEL PROGRAMS DESIGNED TO ENHANCE ZOOGOERS' ENJOYMENT, ATTRACT NEW VISITORS, RAISE MONEY FOR ZOO PROGRAMS, AND PROVIDE OPPORTUNITIES FOR EDUCATION AND ENTERTAINMENT. ACTIVITIES DURING THE YEAR ENDED JUNE 30, 2014 INCLUDED: - RETURN OF THE HOLIDAY REINDEER ROMP (LIVE REINDEER) AFTER A FIVE-YEAR ABSENCE - DEBUT OF IT'S COOL AT THE ZOO, A NEW SUMMER EVENT DESIGNED TO HELP ZOO GUESTS BEAT THE HEAT - EXPANDED EVENING OFFERINGS, INCLUDING A NEW ROARING NIGHTS CONCERT SERIES AND THE NIGHT OF THE LIVING ZOO HALLOWEEN SPOOKTACULAR - BREW AT THE L.A. ZOO, AN ADULTS-ONLY EVENT FEATURING MORE THAN 35 LOCAL CRAFT AND MICROBREWERIES, LIVE MUSIC, DANCING, AND PUB-STYLE FOOD, WHICH DREW OVER 3,000 ATTENDEES - BOO AT THE L.A. ZOO ENJOYED BY MORE THAN 36,000 TRICK-OR-TREATERS - ZOODIAC, A LUNAR NEW YEAR CELEBRATION - SNOW DAYS, WHERE ZOO RESIDENTS AND GUESTS WERE TREATED TO PLAYTIME IN THE SNOW - BIG BUNNY'S SPRING FLING, WITH ATTENDANCE OF OVER 35,000 - RAINFOREST OF THE AMERICAS EXHIBIT OPENING CELEBRATIONS, WITH SPECIAL PREVIEWS FOR DONORS, MEMBERS, AND THE MEDIA - AN EDUCATIONAL WILDLIFE ADVENTURE TO BOTSWANA HOSTED BY GLAZA'S TRAVEL PROGRAM - STAFFING FOR A FULL PROGRAM OF SPECIAL EVENTS FOR MEMBERS AND PATRONS, AND STAFF SUPPORT FOR MARKETING AND COMMUNITY EVENTS |
| FORM 990, PART III, LINE 4C, PROGRAM SERVICE ACCOMPLISHMENTS: | DIRECT SUPPORT OF THE LOS ANGELES ZOO, INCLUDING TRANSFERS FOR MASTER PLAN CAPITAL IMPROVEMENTS, NON-MASTER PLAN IMPROVEMENTS, ZOO OPERATIONS, SPECIAL PROJECTS, ZOO SPECIAL EVENTS, PUBLIC RELATIONS AND MARKETING, CONSERVATION AND EDUCATION PROGRAMS DURING THE YEAR ENDED JUNE 30, 2014, GLAZA SUPPORTED THE ZOO IN A BREADTH OF PROJECTS AND PROGRAMS, INCLUDING: - DESIGN AND CONSTRUCTION OF THE NEW ANGELA COLLIER WORLD OF BIRDS THEATER, A MUCH-NEEDED CAPITAL RENOVATION OF THE WORLD OF BIRDS SHOW DESIGNED TO SHOW OFF THE REMARKABLE NATURAL ABILITIES OF THE ZOO'S AVIAN STARS - CRITICAL SPECIES CONSERVATION PROGRAMS AT THE ZOO AND AROUND THE GLOBE, AS WELL AS SPONSORSHIP OF THE DUTTENHAVER ANIMAL CONSERVATION FIELD STUDY TEAM TO ASSIST WITH ELEPHANT RESEARCH AND CONSERVATION IN THAILAND AND SPONSORSHIP OF A SLOAN ANIMAL KEEPER ADVANCED STUDIES GRANT RECIPIENT TO STUDY WOMBATS AND OTHER MARSUPIALS IN AUSTRALIA - BEHAVIORAL ENRICHMENT AND RESEARCH PROGRAMS TO ENHANCE THE WELL-BEING OF THE ZOO'S ANIMAL COLLECTION AND TO SUPPORT THE ANIMAL CARE STAFF - STAFFING AND SUPPLIES FOR THE MURIEL'S RANCH ANIMAL CONTACT AREA IN THE WINNICK FAMILY CHILDREN'S ZOO WHICH WAS VISITED BY OVER 341, 000 GUESTS - EDUCATION PROGRAMS SUCH AS ZOOCAMP, WITH NEARLY $33,000 IN SCHOLARSHIPS; THE ZOOPALS PROGRAM, WHICH PROVIDED MORE THAN 3,200 STUDENTS FROM 57 UNDERSERVED SCHOOLS AND COMMUNITY GROUPS WITH FREE ADMISSION AND TRANSPORTATION TO THE ZOO; AND THE NEW BOEING COMPANY "CONDORS IN THE CLASSROOM" PROGRAM DESIGNED TO TEACH L.A. UNIFIED SCHOOL DISTRICT FOURTH GRADERS ABOUT CALIFORNIA CONDORS, THEIR HISTORY, AND THE ROLE THE L.A. ZOO HAS PLAYED IN THE SPECIES' RECOVERY (INCLUDING A 20-PAGE CURRICULUM, TEACHER TRAINING, FIELD TRIPS, AND DISTRIBUTION OF 3,000 CONDOR ACTIVITY POSTERS) - CONTINUED FINANCIAL SUPPORT FOR THE DESIGN AND CONSTRUCTION OF ELEPHANTS OF ASIA, A STATE-OF-THE-ART HOME FOR ENDANGERED ASIAN ELEPHANTS WHICH RECEIVED A SIGNIFICANT ACHIEVEMENT AWARD FROM THE ASSOCIATION OF ZOOS AND AQUARIUMS - EXHIBIT IMPROVEMENT, INCLUDING NEW MESH FOR THE CHIMPANZEE HABITAT AS WELL AS NEW ANIMAL SCULPTURES FOR A SCAVENGER HUNT ACTIVITY IN THE CALIFORNIA CONDOR RESCUE ZONE, AN IMMERSIVE LEARNING PLAY SPACE WITH NEARLY 49,000 VISITORS DURING THE 2013-14 FISCAL YEAR - PURCHASE AND MAINTENANCE OF STATE-OF-THE ART MEDICAL EQUIPMENT AT THE LOS ANGELES ZOO GOTTLIEB ANIMAL HEALTH AND CONSERVATION CENTER - GRAPHIC DESIGN FOR THE ZOO'S RAINFOREST OF THE AMERICAS EXHIBIT MICROSITE AND FOR THE REDESIGNED ZOO MAP - PRODUCTION OF THE ZOO'S COMMEMORATIVE BROCHURE - ANIMAL ACQUISITION AT THE ZOO, SUPPORTING THE ARRIVAL OF NEW RESIDENTS SUCH AS FOUR WESTERN GRAY KANGAROOS FROM AUSTRALIA, AS WELL AS A GIANT RIVER OTTER, A BAIRD'S TAPIR, AND JAGUARS FOR THE RAINFOREST OF THE AMERICAS EXHIBIT |
| FORM 990, PART VI, SECTION A, LINE 6 | GLAZA IS ORGANIZED AS A MEMBERSHIP ORGANIZATION. MEMBERS ELECT A VOLUNTARY BOARD OF TRUSTEES. THE BOARD OF TRUSTEES HIRES THE PRESIDENT AND MEETS ON A REGULAR BASIS TO OVERSEE THE OPERATIONS OF THE ASSOCIATION. THE BOARD OF TRUSTEES HAS THE FULL AUTHORITY TO RUN THE ORGANIZATION IN ALL MATTERS, WITH THE EXCEPTION OF ELECTION OF TRUSTEES TO FULL TERMS ON THE BOARD OF TRUSTEES AND CHANGES OR MODIFICATIONS TO THE ARTICLES OF INCORPORATION. IN ADDITION, THE BOARD OF TRUSTEES OR ANY MEMBER CAN BRING ANY BUSINESS TO THE ANNUAL MEETING OF MEMBERS. |
| FORM 990, PART VI, SECTION A, LINE 7A | GLAZA IS ORGANIZED AS A MEMBERSHIP ORGANIZATION. MEMBERS ELECT A VOLUNTARY BOARD OF TRUSTEES. THE BOARD OF TRUSTEES HIRES THE PRESIDENT AND MEETS ON A REGULAR BASIS TO OVERSEE THE OPERATIONS OF THE ASSOCIATION. THE BOARD OF TRUSTEES HAS THE FULL AUTHORITY TO RUN THE ORGANIZATION IN ALL MATTERS, WITH THE EXCEPTION OF ELECTION OF TRUSTEES TO FULL TERMS ON THE BOARD OF TRUSTEES AND CHANGES OR MODIFICATIONS TO THE ARTICLES OF INCORPORATION. IN ADDITION, THE BOARD OF TRUSTEES OR ANY MEMBER CAN BRING ANY BUSINESS TO THE ANNUAL MEETING OF MEMBERS. |
| FORM 990, PART VI, SECTION A, LINE 7B | GLAZA IS ORGANIZED AS A MEMBERSHIP ORGANIZATION. MEMBERS ELECT A VOLUNTARY BOARD OF TRUSTEES. THE BOARD OF TRUSTEES HIRES THE PRESIDENT AND MEETS ON A REGULAR BASIS TO OVERSEE THE OPERATIONS OF THE ASSOCIATION. THE BOARD OF TRUSTEES HAS THE FULL AUTHORITY TO RUN THE ORGANIZATION IN ALL MATTERS, WITH THE EXCEPTION OF ELECTION OF TRUSTEES TO FULL TERMS ON THE BOARD OF TRUSTEES AND CHANGES OR MODIFICATIONS TO THE ARTICLES OF INCORPORATION. IN ADDITION, THE BOARD OF TRUSTEES OR ANY MEMBER CAN BRING ANY BUSINESS TO THE ANNUAL MEETING OF MEMBERS. |
| FORM 990, PART VI, SECTION B, LINE 11 | THE FORM 990 IS PREPARED BY THE ASSOCIATION'S STAFF, REVIEWED BY THE ASSOCIATION'S INDEPENDENT ACCOUNTING FIRM AND PRESENTED TO THE ASSOCIATION'S AUDIT COMMITTEE. IT IS PROVIDED TO THE ASSOCIATION'S ENTIRE GOVERNING BODY PRIOR TO ELECTRONIC FILING WITH THE INTERNAL REVENUE SERVICE. |
| FORM 990, PART VI, SECTION B, LINE 12C | THE ASSOCIATION REGULARLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY ANNUALLY DISTRIBUTING THE ASSOCIATION'S WRITTEN CONFLICT OF INTEREST POLICY, AS WELL AS A LIST OF BUSINESSES WITH WHICH THE ASSOCIATION HAD SIGNIFICANT RELATIONSHIPS DURING THE PRIOR YEAR AND A CONFLICT OF INTEREST DISCLOSURE STATEMENT FORM THAT MUST BE COMPLETED AND RETURNED TO THE ASSOCIATION. AVOIDING CONFLICTS OF INTEREST IS DIRECTED NOT ONLY TO THE ENTIRE GOVERNING BODY, BUT ALSO TO SENIOR STAFF WHO CAN INFLUENCE THE ACTIONS OF THE ASSOCIATION, MAKE COMMITMENTS ON THE ZOO OR THE ASSOCIATION'S BEHALF, AND/OR HAVE ACCESS TO CONFIDENTIAL INFORMATION CONCERNING THE ASSOCIATION AND ITS CONSTITUENCIES. |
| FORM 990, PART VI, SECTION B, LINE 15 | IN COMPLIANCE WITH THE CALIFORNIA NONPROFIT INTEGRITY ACT (S.B. 1262), THE ASSOCIATION'S INDEPENDENT EXECUTIVE COMPENSATION COMMITTEE REVIEWS AND APPROVES THE COMPENSATION OF THE ASSOCIATION'S PRESIDENT AND THE VICE PRESIDENT, CHIEF FINANCIAL OFFICER. THE EXECUTIVE COMPENSATION COMMITTEE REVIEWS COMPARABILITY DATA, COMPENSATION HISTORY, AND PERFORMANCE EVALUATIONS FOR THESE OFFICERS AND DOCUMENTS ITS WORK. THE COMMITTEE DELIBERATES AND PRESENTS ITS RECOMMENDATIONS TO THE FULL BOARD OF TRUSTEES FOR APPROVAL. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE ASSOCIATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, ANNUAL AUDITED FINANCIAL STATEMENTS, AND ANNUAL INFORMATION RETURNS AVAILABLE TO THE PUBLIC UPON REQUEST. |
| FORM 990, PART XI, LINE 8: | AS PART OF THE PROCESS RELATED TO THE CITY COUNCIL'S APPROVAL OF THE ZOO'S BUSINESS AND MARKETING PLAN, RATIFICATION OF THE MOU, AND APPROVAL OF THE THIRD AMENDMENT OF THE MOU ON SEPTEMBER 23, 2014, GLAZA DETERMINED THAT THERE WAS A SURPLUS IN THE FISCAL YEAR 2011-2012 MEMBERSHIP ACTIVITIES AMOUNTING TO $447,837. THIS WAS THE SURPLUS AFTER THE COSTS OF THE REQUIRED TRANSFERS TO THE ZOO, THE MEMBERSHIP PROGRAM, AND THE ADDITIONAL ACTIVITIES FUNDED FROM MEMBERSHIP REVENUE AS AGREED UPON BY THE ZOO AND GLAZA. THIS AMOUNT SHOULD HAVE BEEN RECORDED AS AN EXPENSE AND LIABILITY DURING THE FISCAL YEAR ENDED JUNE 30, 2012. IN SEPTEMBER 2014, GLAZA REMITTED THIS AMOUNT TO THE ZOO, AND HAS SET UP PROCESSES TO COMPUTE ANY POTENTIAL SURPLUS IN SUBSEQUENT YEARS. THEREFORE, A PRIOR PERIOD ADJUSTMENT WAS RECORDED, DECREASING NET ASSETS AND INCREASING LIABILITIES BY $447,837. |
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