Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at| Return Reference | Explanation |
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| FORM 990 - ORGANIZATION'S MISSION | OUR MISSION IS TO MANAGE AND BUILD CAPACITY FOR CONTINUAL COMMUNITY GROWTH BY ADVOCATING FOR A PRO-BUSINESS ENVIRONMENT AND BUILDING WORKFORCE TO ENRICH THE REGION'S QUALITY OF LIFE. THE CHAMBER IS A MEMBER ORGANIZATION WHOSE PURPOSE IS TO ADVANCE THE GENERAL WELFARE AND PROSPERITY OF THE BEAUFORT REGION SO THAT CITIZENS AND ALL AREAS OF THE BUSINESS COMMUNITY SHALL PROSPER. ALL NECESSARY MEANS OF PROMOTION SHALL BE PROVIDED AND PARTICULAR ATTENTION AND EMPHASIS SHALL BE GIVEN TO THE ECONOMIC, CIVIC, COMMERCIAL, CULTURAL, INDUSTRIAL, MILITARY, TOURISM AND EDUCATION INTERESTS OF THE AREA. |
| FORM 990, PAGE 2, PART III, LINE 4C | THE GOAL IS TO GENERATE LEADS, WITH AN UNDERTONE OF BRAND AWARENESS, THUS TARGETING CONVERSIONS FROM THE MARKETING CAMPAIGN, AND ULTIMATELY RESULTING IN INCREASED OCCUPANCY AND ACCOMMODATIONS TAX FUNDING. THIS GOAL TAKES INTO CONSIDERATION THE UNIQUE LODGING OFFERINGS OF OUR DESTINATION, ECONOMIC CONDITIONS AND GAS PRICES - AS WE ARE A HEAVY DRIVE MARKET - AS WELL AS AVERAGE DAILY RATES AND OTHER LIFESTYLE CONTRIBUTORS. CAMPAIGN TACTICS: INTEGRATED CAMPAIGN TO INCLUDE PAID MEDIA, PRINT, ONLINE, OUTDOOR, SOCIAL MEDIA AND PUBLIC RELATIONS. WE WILL CONTINUE TO BUILD ON THE MOMENTUM FROM OUR 2013-2014 MARKETING CAMPAIGN. THE RESPONSES INDICATE THIS CAMPAIGN DELIVERED SOME GREAT RETURNS. WITH THE SUCCESS OF THIS PAST YEAR'S CAMPAIGN, CONTINUING THAT MOMENTUM IN AN ONGOING ADVERTISING CAMPAIGN IS ESSENTIAL IN FULFILLING OUR MISSION BY CONTINUING TO STRATEGICALLY GROW THE BEAUFORT AREA'S TOURISM INDUSTRY. OUR RESEARCH CONTINUES TO INDICATE THE TOP FOUR INTEREST AREAS THAT CAPTIVATE VISITORS THROUGHOUT NORTHERN BEAUFORT COUNTY ARE HISTORY, ARTS, CUISINE & OUTDOOR ADVENTURE. THE "ENRICHMENT CAMPAIGN" ALLOWS US TO TARGET OUR CORE DEMOGRAPHIC WITH THE APPROPRIATE CREATIVE. WE WILL IMPLEMENT THE VARIOUS ADVERTISING TACTICS LISTED BELOW THAT HAVE PROVEN EFFECTIVE FOR OUR CORE TARGET AUDIENCES: "ONLINE (BOTH SEARCH AND WEB BANNERS) "PRINT MEDIA (INCLUDING IMPLEMENTATION OF QR CODES FOR YOUNGER DEMOGRAPHIC) "BILLBOARDS "SOCIAL MEDIA |
| FORM 990, PAGE 2, PART III, LINE 4D | PROMOTION OF COMMERCE IN BEAUFORT, SOUTH CAROLINA |
| FORM 990, PAGE 6, PART VI, LINE 11B | THE PRESIDENT PROVIDES COPIES OF FORM 990 TO THE FINANCE & AUDIT COMMITTEE FOR THEIR REVIEW. THE PRESIDENT, THEN, SENDS A COPY OF THE FORM 990 TO THE BOARD OF DIRECTORS PRIOR TO FILING THE RETURN. FORM 990, PART VI, LINE 15A - COMPENSATION PROCESS FOR TOP OFFICIAL: TOP MANAGEMENT'S SALARY IS APPROVED BY THE BOARD OF DIRECTORS. THE HUMAN RESOURCES COMMITTEE SETS THE GOALS FOR THE PRESIDENT AND CONDUCTS A PERFORMANCE REVIEW NO LESS THAN ONCE A YEAR. THE HUMAN RESOURCES COMMITTEE CONSISTS OF THE CHAIR, PAST CHAIR, CHAIR-ELECT, TREASURER, AND THE DIRECTOR-AT-LARGE. |
| FORM 990, PAGE 6, PART VI, LINE 15A | TOP MANAGEMENT'S SALARY IS APPROVED BY THE BOARD OF DIRECTORS. AN HR COMMITTEE OF THE BOARD CONDUCTS AN ANNUAL REVIEW OF THE EXECUTIVE DIRECTOR, AND MAKES SALARY RECOMMENDATIONS BASED ON THEIR REVIEW. |
| FORM 990, PAGE 6, PART VI, LINE 19 | UPON WRITTEN REQUEST. |
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