Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at| Return Reference | Explanation |
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| Form 990, Part III, Line 1, Description of Organization Mission: | The organization's mission is to acquire information from members and third parties and providing analysis to members of the local media industry to aid in the conduct of their businesses and in communicating their needs and interests to federal, state and local legislative and administrative bodies, as well as to nongovernmental organizations such as business firms, trade associations, charitable foundations and civic groups; represent the local media industry as a whole before the above described governmental organizations; conduct and support training programs for its members; conduct and support meetings, conferences, seminars, trade shows and similar activities; promote the use of local media including, but not limited to, printed and electronic directories, search engines, social media and mobile advertising by advertisers and consumers throughout the world; provide cooperative advertising information, national sales services and other programs and services that facilitate the use of local media; encourage appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media; and certify competence in the development, marketing and sale of local media. |
| Form 990, Part VI, Section A, line 3 | SmithBucklin Corporation is a management company which manages all financial services of the organization in accordance with the organization's bylaws and policies. |
| Form 990, Part VI, Section A, line 5 | During 2015, a non-management level employee of a vendor of the society was terminated after an internal investigation revealed that, over the course of several years, the individual, who acted alone, utilitzed resources of the organization for personal use. The amount diverted was approximately $796,902, all of which has been recovered. The organization and the vendor have revised their procedures to prevent future occurrences of this nature. |
| Form 990, Part VI, Section A, line 6 | The Association is a company membership organization. Prospects of the yellow pages (local search) industry apply for membership to the Association. Once they meet all requirements and are approved by the board, they become members of the Association. |
| Form 990, Part VI, Section A, line 7a | The bylaws state that directors nominated for election shall be elected by the class membership represented by such directors. |
| Form 990, Part VI, Section A, line 7b | An amendment to the bylaws that materially and adversely affect a class of membership and dissolution requires approval of the membership. |
| Form 990, Part VI, Section B, line 11 | The Form 990 is reviewed by the audit committee before filing. |
| Form 990, Part VI, Section B, line 12c | All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and take appropriate disciplinary and corrective action, if necessary. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its Federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. |
| Form 990, Part VI, Section B, line 15a | The president's salary and target bonus opportunity is set forth in a written employment agreement. The board of directors annually establishes written goals for the President. The executive committee of the board of directors, acting as the compensation and benefits committee, consisting of the Chair, Vice Chair and Secretary/Treasurer, annually review the accomplishments of the President compared to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon accomplishment of these goals, the financial conditions of the Association and its members, and consultation with independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of their meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations. |
| Form 990, Part VI, Section C, line 19 | The organization makes its governing documents, conflicts of interest policy, and financial statements available to the public upon request. Documents are available for the same period of disclosure as set forth in IRC Section 6104(d). |
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