Form990
Click to see attachment
Department of the Treasury
Internal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)
MediumBullet Do not enter Social Security numbers on this form as it may be made public. By law, the IRS
generally cannot redact the information on the form.
MediumBullet Information about Form 990 and its instructions is at www.IRS.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
A For the 2013 calendar year, or tax year beginning 09-01-2013 , 2013, and ending 08-31-2014
BCheck if applicable:
CName of organization
National Wildlife Federation
 
Doing Business As
 
 
Number and street (or P.O. box if mail is not delivered to street address)
11100 WILDLIFE CENTER DRIVE
 
Room/suite
City or town, state or province, country, and ZIP or foreign postal code
RESTON, VA201905362
D Employer identification number

53-0204616
E Telephone number

G Gross receipts $ 82,757,053
F Name and address of principal officer:
COLLIN O'MARA
11100 WILDLIFE CENTER DRIVE
RESTON,VA201905362
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
WWW.NWF.ORG
H(a)
Is this a group return for
subordinates?
H(b)
Are all subordinates
included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:
 
L Year of formation: 1939
M State of legal domicile: DC
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: SEE SCHEDULE O
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) ........ 3 29
4 Number of independent voting members of the governing body (Part VI, line 1b) ..... 4 28
5 Total number of individuals employed in calendar year 2013 (Part V, line 2a) ...... 5 460
6 Total number of volunteers (estimate if necessary) ............. 6 3,850
7a Total unrelated business revenue from Part VIII, column (C), line 12 ........ 7a 502,396
b Net unrelated business taxable income from Form 990-T, line 34 ......... 7b -43,626
Revenues Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 67,674,931 64,981,174
9 Program service revenue (Part VIII, line 2g) ......... 6,543,141 5,707,144
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 590,467 184,945
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 7,947,645 8,662,852
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)................... 82,756,184 79,536,115
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 1,786,914 2,890,383
14 Benefits paid to or for members (Part IX, column (A), line 4)..... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 32,456,540 32,329,300
16a Professional fundraising fees (Part IX, column (A), line 11e)..... 1,501,179 1,495,925
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet10,001,989    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e).... 43,997,578 41,388,663
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 79,742,211 78,104,271
19 Revenue less expenses. Subtract line 18 from line 12....... 3,013,973 1,431,844
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............. 66,456,891 72,168,438
21 Total liabilities (Part X, line 26)............. 74,900,262 74,496,669
22 Net assets or fund balances. Subtract line 21 from line 20..... -8,443,371 -2,328,231
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
Preparer's signature
Date
PTIN
Firm's name MediumBullet

Firm's EIN MediumBullet
Firm's address MediumBullet



Phone no.
May the IRS discuss this return with the preparer shown above? (see instructions) ............
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y
Form 990 (2013)
Form 990 (2013)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response or note to any line in this Part III ..............
1
Briefly describe the organization’s mission: NATIONAL WILDLIFE FEDERATION'S (NWF) MISSION IS TO INSPIRE AMERICANS TO PROTECT WILDLIFE FOR OUR CHILDREN'S FUTURE. NWF HAS THREE STRATEGIC PROGRAMMATIC AREAS: A) ICONIC LANDSCAPES, B) HEALTHY WATERS AND C) VIBRANT COMMUNITIES. THROUGH EDUCATION, OUTREACH AND ADVOCACY, NWF PURSUES SOLUTIONS THAT REDUCE THREATS TO WILDLIFE AND PEOPLE. NWF REPRESENTS A DIVERSE SET OF INTERESTS, MADE UP OF OUR VAST NETWORK OF AFFILIATES, MEMBERS AND PARTNERS. NWF AFFILIATES ARE AUTONOMOUS, NONPROFIT ORGANIZATIONS THAT LEAD IN STATE AND LOCAL CONSERVATION EFFORTS AND PARTNER WITH NWF ON A WIDE VARIETY OF REGIONAL AND NATIONAL ISSUES. AFFILIATION IS A VOLUNTARY RELATIONSHIP BETWEEN EACH ORGANIZATION AND NWF, AND THERE IS ONLY ONE AFFILIATE PER STATE OR U.S. TERRITORY. THIS DIVERSE NETWORK OF PARTNERS ELECTS KEY MEMBERS OF NWF'S LEADERSHIP AND SETS NWF'S CONSERVATION POLICY PRIORITIES THROUGH AN ANNUAL RESOLUTION PROCESS. AS IN NATURE, WE HAVE STRENGTH IN NUMBERS AND DIVERSITY. NWF REGULARLY WORKS CLOSELY WI
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ......................
If "Yes," describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program services? ............................
If "Yes," describe these changes on Schedule O.
4
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 25,160,937 including grants of $ 2,890,383 ) (Revenue $ 122,191 )
Iconic Landscapes: A centerpiece of NWF's strategy is protecting and restoring habitat throughout the United States to benefit wildlife. NWF defends federal laws, protects and restores public and tribal lands, and works with local communities to protect, restore and sustain wildlife habitat. NWF also works to provide guidance on scientific and sustainable fish and wildlife management. As an example, in the Rocky Mountain West, NWF's Colorado and Montana offices are our state affiliates are strong voices for public lands and work with partners, sportsmen, and outdoor recreationists to protect public lands for the wildlife that inhabits them and also for outdoor recreation for the public. Energy development in the west is a large area of concern and NWF and also works with energy companies to promote responsible energy development on public lands that addresses the potential impact on wildlife and their habitat. Some examples of success include: 1. We worked closely with the Montana Wildlife Federation and other partners to achieve a stunning breakthrough for wild bison - returning 138 of these magnificent beasts to their historic range on Assiniboine and Sioux tribal lands on Fort Peck Reservation in Montana. 2. On May 21, 2014 President Barack Obama designated the Organ Mountains-Desert Peaks a national monument. The proclamation followed years of work by NWF, the New Mexico Wildlife Federation, business owners, the public and local community leaders to protect the southern New Mexico site that includes the quartz spires of the Organ Mountains, volcanic mountains and cliffs, box canyons, ancient rock carvings and historic ranching sites. The nearly half-million-acre area is home to a broad array of wildlife, including, mule deer, mountain lions, golden eagles and peregrine falcons.
4b (Code:   ) (Expenses $ 16,943,476 including grants of $   ) (Revenue $ 72,508 )
Healthy Waters: NWF's focuses on regional efforts and leveraging existing relationships to address localized water issues. NWF field offices sand affiliates regularly provide leadership and boots on the ground to support the efforts of coalitions dedicated to cleaning up America's waters. On the Gulf Coast, NWF is a voice for wildlife and a leader in Gulf Coast restoration after the BP oil spill. Through the Texas Living Waters project, NWF works to ensure that Texas has enough fresh water for people and wildlife, protecting coastal estuaries and groundwater. In the Mississippi River Delta, NWF's South Central office is spearheading the gulf restoration efforts to curb wetlands loss and restore nature's first line of defense from hurricanes. In the Great Lakes, NWF's Michigan office leads the Healing Our Waters coalition that is working to modernize sewage treatment, clean-up polluted harbors, restore wetlands, and prevent unwanted, new species from invading the lakes. On the East Coast, NWF's Annapolis office leads the Choose Clean Water Initiative that addresses surface run off pollution affecting the Chesapeake Bay. Nationally, in February 2014, after years of persistent effort by tens of thousands of wildlife advocates and dozens of National Wildlife Federation affiliates, Congress passed a new farm bill that provides huge wins for wildlife. The 2014 Farm Bill is a strong, conservation-friendly bill that supports healthy soil, clean water and abundant habitat for wildlife. It contains a substantial increase in funding to help farmers create wildlife habitat on working lands and important improvements for protecting our fragile native grasslands.
4c (Code:   ) (Expenses $ 8,920,031 including grants of $   ) (Revenue $ 5,474,454 )
Vibrant Communities: The organization's education outreach and publication programs aim to reconnect children and adults with nature through programs such as: Gardening for Wildlife (encouraging schools, individuals, and communities to sustainably build and certify wildlife habitat), Eco Schools USA (Pre-K-12 nature and environmental education programs), Campus Ecology and EcoLeaders (Young adult leadership and skills development), Great American Campout (encouraging individuals and communities to explore the great outdoors), National Wildlife, Ranger Rick, and Ranger Rick Jr. publications (award winning magazines devoted to conservation and education). In fiscal year 14, NWF education programs reached nearly 7 million young people with high quality programming in conservation education, climate science, wildlife awareness, reading and nature play. NWF is now in nearly 7,600 K-12 schools serving millions of students and 111,000 educators. This includes: 1. Adding 600 schools to the growing NWF Eco-Schools USA network -- Eco-Schools USA is part of the world's largest and most effective network of green schools. These are schools that devote their buildings, grounds and educational programming to environmental improvements and learning. Since 2009, NWF has been the official host and operator of the program in the U.S. In 2013 the number of participating schools increased from 2,600 to 3,100 (20% growth). Schools enrolled in the program saved $56 million in utility costs. 2. Adding 350 schools to our Schoolyard Wildlife Habitat Program -- Schoolyard Habitat Program, now with 4,400 participating schools, is the largest school garden program in America. It supports school and educator efforts to develop wildlife and ecosystem education programs directly on the school grounds and provides children with opportunities to learn in outdoor classrooms. The program grew 9.5% in 2013 3. 45% of the young people we now serve in our school programs are from racially diverse backgrounds -- NWF is a leader among national conservation organizations in reaching minorities and people of color through its programming. This is particularly true through our school programs due to focus on large urban school districts where American children are the most removed from nature. 4. Through NWF's Trees for Wildlife, children planted 20,000 trees at 100 locations -- The Trees for Wildlife program provides trees and educational programming to scout groups, schools groups and disaster-impacted communities. Since its inception, children have planted a total of 170,000 trees through the Trees for Wildlife program. 5. We helped 4 million kids get outdoors in nature on a regular basis - In late 2012, NWF announced its plan to have 10 million largely indoor-bound children to have regular time outdoors learning and playing in nature. Research shows that children who habitually stay indoors are less likely to care about wildlife and nature conservation as adults. We defined "regular time" as a weekly average of 90 minutes in natural spaces. By the end of 2013, we had achieved 3 million outdoor kids through our school and public agency programs. The Schoolyard Habitat program and the Eco-Schools USA program are particularly effective in helping students to spend time in natural setting learning about nature. These programs offer students and teacher the opportunity to create and use outdoor classrooms on schools grounds and encourage visits to local parks and nature centers. About one-half of the 3 million young people we helped reconnect with nature did so through these school-based programs. 6. We recruited 650 major urban and regional park agencies to help get kids outdoors. Most of these agencies provide field sports and indoor recreation centers as mainstays to their services. NWF, working with the dedicated and enthusiastic support of the National Recreation and Park Association, was fortunate to recruit 650 park and recreation agencies including: Los Angeles, Chicago, Baltimore, San Francisco, St. Louis, Washington D.C. and many others. 7. We signed up 10 new cities and towns for the NWF Community Wildlife Habitat program -- NWF supports cities, counties and towns as they take steps to become local wildlife sanctuaries under our Community Wildlife Habitat program. More than 120 locales, large and small (with a combined population of 10 million people in 25 states), have either certified or are working toward certification. A community undergoes a locally based effort to increase the number of certified backyard, schoolyard, and other habitats it has and to manage its lands and educate students and the public in ways that are supportive of habitat management and protection. 8. We helped certify 9,000 individual properties as habitats -- NWF's community habitat and Garden for Wildlife program and its habitat volunteers generate thousands of certifications each year. 9. We Trained 1,000 habitat volunteers -- We recruit, train, and maintain a corps of habitat volunteers. Volunteers are essential to helping NWF achieve its habitat goals and obtaining 1,000 new backyard and schoolyard certifications each month. NWF trains and deploys volunteers to help with its Certified Wildlife Habitat programs. This includes communities, schoolyards, and backyards. These 2,000 volunteers contribute 60,000 hours per year and support hands on projects, holding tabling and communications events, giving talks to garden clubs and nature centers, helping educators, and advocating for wildlife friendly gardening and landscaping policies at the community level.
4d Other program services (Describe in Schedule O.)
(Expenses $ 8,610,651 including grants of $   ) (Revenue $ 37,991 )
4e Total program service expensesMediumBullet59,635,095
Form 990 (2013)
Form 990 (2013)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If "Yes," complete Schedule AClick to see attachment........................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)? Click to see attachment...
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If "Yes," complete Schedule C, Part IClick to see attachment..........
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part IIClick to see attachment........
4
Yes
 
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If "Yes," complete Schedule C,
Part IIIClick to see attachment............................
5
 
No
6
Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If "Yes," complete Schedule D, Part IClick to see attachment........................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas, or historic structures? If "Yes," complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes," complete Schedule D, Part III Click to see attachment....................
8
 
No
9
Did the organization report an amount in Part X, line 21 for escrow or custodial account liability; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If "Yes," complete Schedule D, Part IVClick to see attachment..............
9
 
No
10
Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, permanent endowments, or quasi-endowments? If "Yes," complete Schedule D, Part VClick to see attachment......
10
Yes
 
11
If the organization’s answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable.
a
Did the organization report an amount for land, buildings, and equipment in Part X, line 10?
If "Yes," complete Schedule D, Part VI.Click to see attachment...................
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIIClick to see attachment.......
11b
Yes
 
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIIIClick to see attachment.......
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part IXClick to see attachment............
11d
Yes
 
e
Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part XClick to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes," complete Schedule D, Part XClick to see attachment.........................
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year?
If "Yes," complete Schedule D, Parts XI and XII Click to see attachment.................
12a
 
No
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If "Yes," and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional Click to see attachment
12b
Yes
 
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E....
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States?.....
14a
Yes
 
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, investment, and program service activities outside the United States, or aggregate foreign investments valued at $100,000 or more? If "Yes," complete Schedule F, Parts I and IV......... Click to see attachment
14b
Yes
 
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or other assistance to or for any foreign organization? If “Yes,” complete Schedule F, Parts II and IVClick to see attachment
15
Yes
 
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or other assistance to or for foreign individuals? If “Yes,” complete Schedule F, Parts III and IV... Click to see attachment
16
 
No
17
Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If "Yes," complete Schedule G, Part I (see instructions).... Click to see attachment
17
Yes
 
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II............ Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If "Yes," complete Schedule G, Part III................... Click to see attachment
19
 
No
20a
Did the organization operate one or more hospital facilities? If "Yes," complete Schedule H....
20a
 
No
b
If "Yes" to line 20a, did the organization attach a copy of its audited financial statements to this return?
20b
 
 
Form 990 (2013)
Form 990 (2013)
Page 4
Part IV
Checklist of Required Schedules (continued)
21
Did the organization report more than $5,000 of grants or other assistance to any domestic organization or government on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II... Click to see attachment
21
Yes
 
22
Did the organization report more than $5,000 of grants or other assistance to individuals in the United States on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III........ Click to see attachment
22
Yes
 
23
Did the organization answer "Yes" to Part VII, Section A, line 3, 4, or 5 about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If "Yes," complete Schedule J....................... Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b through 24d and complete Schedule K. If “No,” go to line 25a................
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds?......................
24c
 
 
d
Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3) and 501(c)(4) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If "Yes," complete Schedule L, Part I........ Click to see attachment
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If "Yes," complete Schedule L, Part I................... Click to see attachment
25b
 
No
26
Did the organization report any amount on Part X, line 5, 6, or 22 for receivables from or payables to any current or former officers, directors, trustees, key employees, highest compensated employees, or disqualified persons? If so, complete Schedule L, Part II.................... Click to see attachment
26
Yes
 
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family member of any of these persons? If "Yes," complete Schedule L, Part III......... Click to see attachment
27
 
No
28
Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If "Yes," complete Schedule L, Part IV .......................... Click to see attachment
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If "Yes,"
complete Schedule L, Part IV..................... Click to see attachment
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or direct or indirect owner? If "Yes," complete Schedule L, Part IV... Click to see attachment
28c
Yes
 
29
Did the organization receive more than $25,000 in non-cash contributions? If "Yes," complete Schedule M..Click to see attachment
29
Yes
 
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If "Yes," complete Schedule M............. Click to see attachment
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes," complete Schedule N,
Part I...........................
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes," complete Schedule N, Part II......................
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If "Yes," complete Schedule R, Part I........ Click to see attachment
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If "Yes," complete Schedule R, Part II, III, or IV, and Part V, line 1........................ Click to see attachment
34
Yes
 
35a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?
35a
 
No
b
If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," complete Schedule R, Part V, line 2...
35b
 
 
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If "Yes," complete Schedule R, Part V, line 2............. Click to see attachment
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If "Yes," complete Schedule R, Part VIClick to see attachment
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11b and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2013)
Form 990 (2013)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response or note to any line in this Part V ..............
Yes
No
1a
Enter the number reported in Box 3 of Form 1096 Enter -0- if not applicable ..
1a
283
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable .
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
Yes
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and
Tax Statements, filed for the calendar year ending with or within the year covered by this return ..................
2a
460
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?
Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?...
3a
Yes
 
b
If “Yes,” has it filed a Form 990-T for this year? If “No” to line 3b, provide an explanation in Schedule O...
3b
Yes
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)?..........................
4a
Yes
 
b
If "Yes," enter the name of the foreign country: MediumBulletCJ , NL
See instructions for filing requirements for Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year?..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If "Yes," to line 5a or 5b, did the organization file Form 8886-T? ............
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible as charitable contributions?...
6a
 
No
b
If "Yes," did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible?........................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor?....................
7a
Yes
 
b
If "Yes," did the organization notify the donor of the value of the goods or services provided?.....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282?...........................
7c
 
No
d
If "Yes," indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?............................
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract?..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required?............................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C?..........................
7h
 
 
8
Sponsoring organizations maintaining donor advised funds and section 509(a)(3) supporting organizations. Did the supporting organization, or a donor advised fund maintained by a sponsoring organization, have excess business holdings at any time during the year?............
8
 
 
9
Sponsoring organizations maintaining donor advised funds.
a
Did the organization make any taxable distributions under section 4966?..........
9a
 
 
b
Did the organization make a distribution to a donor, donor advisor, or related person?.......
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ..........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If "Yes," enter the amount of tax-exempt interest received or accrued during the year. ....................
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. See the instructions for additional information the organization must report on Schedule O.
13a
 
 
b
Enter the amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans ....
13b
 
c
Enter the amount of reserves on hand ............
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
No
b
If "Yes," has it filed a Form 720 to report these payments? If "No," provide an explanation in Schedule O..
14b
 
 
Form 990 (2013)
Form 990 (2013)
Page 6
Part VI
Governance, Management, and Disclosure For each "Yes" response to lines 2 through 7b below, and for a "No" response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response or note to any line in this Part VI ..............
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year .....................
1a
29
If there are material differences in voting rights among members of the governing body, or if the governing body delegated broad authority to an executive committee or similar committee, explain in Schedule O.
b
Enter the number of voting members included in line 1a, above, who are independent ...................
1b
28
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? .
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? ...........................
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Did the organization have members or stockholders? ................
6
Yes
 
7a
Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or more members of the governing body? ....................
7a
Yes
 
b
Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, or persons other than the governing body? ...................
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .........................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If "Yes," provide the names and addresses in Schedule O.......
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)
Yes
No
10a
Did the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If "Yes," did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes?
10b
 
 
11a
Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? ............................
11a
Yes
 
b
Describe in Schedule O the process, if any, used by the organization to review this Form 990. .....
12a
Did the organization have a written conflict of interest policy? If "No," go to line 13.......
12a
Yes
 
b
Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ..........................
12b
Yes
 
c
Did the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes," describe in Schedule O how this was done.......................
12c
Yes
 
13
Did the organization have a written whistleblower policy? ...............
13
Yes
 
14
Did the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
 
No
If "Yes" to line 15a or 15b, describe the process in Schedule O (see instructions).
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If "Yes," did the organization follow a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
AL , AK , AR , CA , CO , CT , DC , FL , GA , HI , IL , KS , KY , LA , ME , MD , MA , MI , MN , MS , MO , NH , NJ , NM , NY , ND , OH , OK , OR , PA , RI , SC , TN , UT , VA , WA , WI
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you made these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how) the organization made its governing documents, conflict of interest policy, and financial statements available to the public during the tax year.
20
State the name, physical address, and telephone number of the person who possesses the books and records of the organization:
MediumBulletKAREN WAGNER11100 WILDLIFE CENTER DRIVERESTONVA201905362 (703) 438-6000
Form 990 (2013)
Form 990 (2013)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response or note to any line in this Part VII ..............
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; OfficerInd; Key Employee; Highest compensated employee; FormerOfcrDirectorTrusteeInd;
(1) Deborah Spalding........................................................................
Chair
 3.0
.......................   		X   X       0 0 0
(2) Bruce Wallace........................................................................
Chair Elect
 3.0
.......................   		X   X       0 0 0
(3) Stephen K Allinger........................................................................
Past Chair
 3.0
.......................   		X   X       0 0 0
(4) Brian Bashore........................................................................
Director
 3.0
.......................   		X           0 0 0
(5) Tahlia Bear........................................................................
Director
 3.0
.......................   		X           0 0 0
(6) Paul Beaudette........................................................................
Director
 3.0
.......................   		X           0 0 0
(7) Virginia T Brock........................................................................
Director
 3.0
.......................   		X           0 0 0
(8) Clark Bullard........................................................................
Director
 3.0
.......................   		X           0 0 0
(9) Alison Byers........................................................................
Director
 3.0
.......................   		X           0 0 0
(10) David Carruth........................................................................
Director
 3.0
.......................   		X           0 0 0
(11) Ron Clausen........................................................................
Director
 3.0
.......................   		X           0 0 0
(12) Shelley Cohen........................................................................
Director
 3.0
.......................   		X           0 0 0
(13) Sharon Darnov........................................................................
Director
 3.0
.......................   		X           0 0 0
(14) Dianne Dillon-Ridgley........................................................................
Director
 3.0
.......................   		X           0 0 0
(15) Tom Dougherty........................................................................
Director
 3.0
.......................   		X           0 0 0
(16) John Thomas Grant Jr........................................................................
Director
 3.0
.......................   		X           0 0 0
(17) Kathleen Hadley........................................................................
Director
 3.0
.......................   		X           0 0 0
Form 990 (2013)
Form 990 (2013)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; OfficerInd; Key Employee; Highest compensated employee; FormerOfcrDirectorTrusteeInd;
(18) David L Hargett........................................................................
Director
 3.0
.......................   		X           0 0 0
(19) Bill Houston........................................................................
Director
 3.0
.......................   		X           0 0 0
(20) David Langhorst........................................................................
Director
 3.0
.......................   		X           0 0 0
(21) Jerry Little........................................................................
Director
 3.0
.......................   		X           0 0 0
(22) Ramon Lopez........................................................................
Director
 3.0
.......................   		X           0 0 0
(23) Christopher Nook........................................................................
Director
 3.0
.......................   		X           0 0 0
(24) Brian Preston........................................................................
Director
 3.0
.......................   		X           0 0 0
(25) Julia Reed-Zaic........................................................................
Director
 3.0
.......................   		X           0 0 0
(26) Norm Ritchie........................................................................
Director
 3.0
.......................   		X           0 0 0
(27) Kent Salazar........................................................................
Director
 3.0
.......................   		X           0 0 0
(28) Truman Semans........................................................................
Director
 3.0
.......................   		X           0 0 0
(29) Leslie Shad........................................................................
Director
 3.0
.......................   		X           0 0 0
(30) Gregory Smith........................................................................
Director
 3.0
.......................   		X           0 0 0
(31) Mary Van Kerrebrook........................................................................
Director
 3.0
.......................   		X           0 0 0
(32) Lise Van Susteren........................................................................
Director
 3.0
.......................   		X           0 0 0
(33) Nicole Wood........................................................................
Director
 3.0
.......................   		X           0 0 0
(34) MARK W HECKERT........................................................................
DIRECTOR
 3.0
.......................   		X           0 0 0
(35) Larry J Schweiger........................................................................
President - NWF
 36.0
.......................4.0 		    X       341,549 0 24,806
(36) Jaime B Matyas........................................................................
Chief Operating Officer
 36.0
.......................4.0 		    X       244,005 0 35,482
(37) Dulce M Gomez-Zormelo........................................................................
Treasurer - NWF
 36.0
.......................4.0 		    X       183,066 0 30,370
(38) John E Ashley Jr........................................................................
Assistant Treasurer - NWF
 36.0
.......................4.0 		    X       119,401 0 21,872
(39) Barbara G McIntosh........................................................................
Secretary - NWF
 36.0
.......................4.0 		    X       173,562 0 25,859
(40) Benjamin P Kota........................................................................
Assistant Secretary - NWF
 36.0
.......................4.0 		    X       79,674 0 12,391
(41) COLLIN O'MARA........................................................................
CEO
 36.0
.......................4.0 		    X       0 0 0
(42) Karen L Wagner........................................................................
Treasurer
 36.0
.......................4.0 		    X            
(43) Benjamin P Kota........................................................................
Secretary
 36.0
.......................4.0 		    X            
(44) James S Lyon........................................................................
VP of Conservation Policy
 40.0
.......................   		      X     170,475 0 24,018
(45) Kevin J Coyle........................................................................
VP of Education & Training
 40.0
.......................   		      X     170,090 0 23,876
(46) Anthony P Caligiuri........................................................................
SR VP Conservation & Education
 40.0
.......................   		      X     161,609 0 28,950
(47) Andrew P Buchsbaum........................................................................
Regional Exec Dir/Great Lakes
 40.0
.......................   		        X   149,888 0 10,587
(48) Edward J Coleman........................................................................
General Manager Product & Supp
 40.0
.......................   		        X   147,920 0 10,504
(49) Meri-Margaret Deoudes........................................................................
VP/ Strategic Alliances & Spec
 40.0
.......................   		        X   147,796 0 25,653
(50) Anne M Senft........................................................................
VP of Philanthropy
 40.0
.......................   		        X   147,278 0 15,848
(51) Susan R Kaderka........................................................................
Regional Executive Director
 40.0
.......................   		        X   139,914 0 16,112
(52) Julie Blessyn Davis........................................................................
Former Assistant Secretary
 36.0
.......................4.0 		          X 143,332 0 12,945
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)............MediumBullet 2,519,559 0 319,273
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organizationMediumBullet39
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If "Yes," complete Schedule J for such individual ..............
3
Yes
 
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If "Yes," complete Schedule J for such individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If "Yes," complete Schedule J for such person ........
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
THE OCCASIONS GROUP, 1 STATIONARY PLACERESBURGID83441 CONSULTING 2,500,532
CDS GLOBAL INC, 1901 BELL AVEDES MOINESIA50315 MAGAZINE SUBSCRIP 863,136
INNERWORKINGS, 1440 BROADWAY 22ND FLOORNEW YORKNY10018 PRINT PROCURMENT SVC 753,532
MERKLE INC, 7001 COLUMBIA GATEWAY DRIVECOLUMBIAMD21046 DATABASE DEVELOPMENT 638,502
DIRECT MAIL PROCESSORS INC, 1150 CONRAD COURTHAGERSTOWNMD21740 LOCK BOX REMITTANCE 537,661
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization MediumBullet19
Form 990 (2013)
Form 990 (2013)
Page 9
Part VIII
Statement of Revenue
Check if Schedule O contains a response or note to any line in this Part VIII .............
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512-514
Contributions, Gifts, GrantAmt and OtherAmt Similar Amounts 1a Federated campaigns..1a 131,463
b Membership dues....1b 5,808,440
c Fundraising events....1c 479,001
d Related organizations...1d 6,753,000
e Government grants (contributions)1e 883,000
f All other contributions, gifts, grants, and
similar amounts not included above1f 		50,926,270
g Noncash contributions included in lines
1a-1f:$ 		78,660
h Total. Add lines 1a-1f.......MediumBullet 64,981,174
Program Service RevenueAmt Business Code
2a SUBSCRIPTION REVENUE 900099 5,475,434 5,475,434    
b REGISTRATION FEES 900099 155,462 155,462    
c CONTRACTUAL 900099 72,508 72,508    
d LITIGATION FEES 900099 1,964 1,964    
e OTHER PROGRAM SERVICE REVENUE 900099 1,776 1,776    
f All other program service revenue .        
g Total. Add lines 2a–2f........MediumBullet 5,707,144
OtherAmt RevenueAmt 3 Investment income (including dividends, interest, and other similar amounts).......MediumBullet 148,641     148,641
4 Income from investment of tax-exempt bond proceeds..MediumBullet 0      
5 Royalties...........MediumBullet 1,351,173     1,351,173
(i) Real (ii) Personal
6a Gross rents 530,217  
b Less: rental expenses 481,085  
c Rental income or (loss) 49,132 0
d Net rental income or (loss).......MediumBullet 49,132   57,117 -7,985
(i) Securities (ii) Other
7a Gross amount from sales of assets other than inventory 37,824  
b Less: cost or other basis and sales expenses 1,520  
c Gain or (loss) 36,304  
d Net gain or (loss)..........MediumBullet 36,304     36,304
8a Gross income from fundraising events (not including
$ 479,001
of contributions reported on line 1c). See Part IV, line 18 ..
a 83,644
b Less: direct expenses ...b 316,435
c Net income or (loss) from fundraising events..MediumBullet -232,791   -232,791
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities...MediumBullet 0      
10a Gross sales of inventory, less
returns and allowances .
a 9,016,375
b Less: cost of goods sold ..b 2,421,898
c Net income or (loss) from sales of inventory..MediumBullet 6,594,477 6,594,477    
Miscellaneous Revenue Business Code
11a ADVERTISING 511120 445,279   445,279  
b HONORARIA 900099 16,747 16,747    
c OTHER REVENUE 900099 438,835 438,835    
d All other revenue ....        
e Total. Add lines 11a–11d ...... MediumBullet 900,861
12 Total revenue. See Instructions......MediumBullet 79,536,115 12,757,203 502,396 1,295,342
Form 990 (2013)
Form 990 (2013)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule O contains a response or note to any line in this Part IX ...............
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to governments and organizations in the United States. See Part IV, line 21 2,803,840 2,803,840
2 Grants and other assistance to individuals in the United States. See Part IV, line 22 7,000 7,000
3 Grants and other assistance to governments, organizations, and individuals outside the United States. See Part IV, lines 15 and 16 79,543 79,543
4 Benefits paid to or for members 0  
5 Compensation of current officers, directors, trustees, and key employees .... 3,097,414 2,266,378 558,464 272,572
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .... 0      
7 Other salaries and wages 23,148,069 16,937,442 4,173,596 2,037,031
8 Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) .... 2,019,295 1,477,518 364,079 177,698
9 Other employee benefits ....... 2,045,892 1,496,980 368,874 180,038
10 Payroll taxes ........... 2,018,630 1,477,032 363,959 177,639
11 Fees for services (non-employees):        
a Management ...... 0      
b Legal ......... 15,816 12,185 1,299 2,332
c Accounting ........... 177,329 141,527 13,317 22,485
d Lobbying ........... 173,647 173,647    
e Professional fundraising services. See Part IV, line 17 1,495,925 1,495,925
f Investment management fees ...... 106,429 79,673 9,334 17,422
g Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O) ........ 9,058,587 7,403,949 744,838 909,800
12 Advertising and promotion .... 497,770 372,631 43,654 81,485
13 Office expenses ....... 14,285,489 10,345,998 1,040,644 2,898,847
14 Information technology ...... 2,112,905 1,581,721 185,302 345,882
15 Royalties .. 606,327 448,076 35,773 122,478
16 Occupancy ........... 398,162 298,247 35,767 64,148
17 Travel ............ 1,448,347 1,235,007 131,253 82,087
18 Payments of travel or entertainment expenses for any federal, state, or local public officials ...... 0      
19 Conferences, conventions, and meetings .... 729,899 559,452 59,460 110,987
20 Interest ........... 676,235 506,229 59,306 110,700
21 Payments to affiliates ....... 0      
22 Depreciation, depletion, and amortization ..... 829,598 636,135 142,359 51,104
23 Insurance .............. 271,600 203,320 23,819 44,461
24 Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a MAJOR PROGRAM MATERIALS 7,694,834 7,256,356 38,802 399,676
b LIST RENTAL SERVICES 1,039,350 816,238   223,112
c TEST/EDITORIAL 242,238 197,944   44,294
d AWARDS 33,242 24,885 2,915 5,442
e All other expenses 990,859 796,142 70,373 124,344
25 Total functional expenses. Add lines 1 through 24e 78,104,271 59,635,095 8,467,187 10,001,989
26 Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here MediumBullet if following SOP 98-2 (ASC 958-720). 17,132,385 8,208,005 1,869,222 7,055,158
Form 990 (2013)
Form 990 (2013)
Page 11
Part X Balance Sheet Check if Schedule O contains a response or note to any line in this Part X ..............
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash–non-interest-bearing ............. 0 1 0
2 Savings and temporary cash investments ......... 81,193 2 91,954
3 Pledges and grants receivable, net ........... 13,542,259 3 16,705,818
4 Accounts receivable, net ............. 6,015,309 4 5,461,801
5 Loans and other receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of
Schedule L ..................
0 5 2,200
6 Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), persons described in section 4958(c)(3)(B), and contributing employers and sponsoring organizations of section 501(c)(9) voluntary employees' beneficiary organizations (see instructions) Complete Part II of Schedule L
0 6 0
7 Notes and loans receivable, net ............. 0 7 0
8 Inventories for sale or use .............. 861,227 8 892,336
9 Prepaid expenses and deferred charges .......... 2,933,465 9 2,098,644
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 36,221,823
b Less: accumulated depreciation ..... 10b 14,325,982 21,326,465 10c 21,895,841
11 Investments—publicly traded securities .......... 3,201,302 11 4,117,908
12 Investments—other securities. See Part IV, line 11 ..... 8,027,104 12 10,056,980
13 Investments—program-related. See Part IV, line 11 ..... 0 13 0
14 Intangible assets ............... 0 14 0
15 Other assets. See Part IV, line 11 ........... 10,468,567 15 10,844,956
16 Total assets. Add lines 1 through 15 (must equal line 34)...... 66,456,891 16 72,168,438
Liabilities 17 Accounts payable and accrued expenses ......... 16,602,872 17 14,819,326
18 Grants payable ................. 0 18 0
19 Deferred revenue ................ 9,041,444 19 8,971,407
20 Tax-exempt bond liabilities ............. 0 20 0
21 Escrow or custodial account liability. Complete Part IV of Schedule D.. 0 21 0
22 Loans and other payables to current and former officers, directors, trustees, key employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L.......... 0 22 0
23 Secured mortgages and notes payable to unrelated third parties .. 26,068,551 23 29,073,977
24 Unsecured notes and loans payable to unrelated third parties .... 0 24 0
25 Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17-24). Complete Part X of Schedule D.................... 23,187,395 25 21,631,959
26 Total liabilities. Add lines 17 through 25......... 74,900,262 26 74,496,669
Net Assets or Fund Balance Organizations that follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets .............. -39,524,147 27 -35,361,093
28 Temporarily restricted net assets ........... 22,438,191 28 24,012,062
29 Permanently restricted net assets ........... 8,642,585 29 9,020,800
Organizations that do not follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds ........   30  
31 Paid-in or capital surplus, or land, building or equipment fund .....   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ........... -8,443,371 33 -2,328,231
34 Total liabilities and net assets/fund balances ........ 66,456,891 34 72,168,438
Form 990 (2013)
Form 990 (2013)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response or note to any line in this Part XI ..............
1
Total revenue (must equal Part VIII, column (A), line 12) ............
1
79,536,115
2
Total expenses (must equal Part IX, column (A), line 25) ............
2
78,104,271
3
Revenue less expenses. Subtract line 2 from line 1 ..............
3
1,431,844
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) ..
4
-8,443,371
5
Net unrealized gains (losses) on investments ...............
5
3,003,574
6
Donated services and use of facilities .................
6
 
7
Investment expenses .....................
7
 
8
Prior period adjustments .....................
8
 
9
Other changes in net assets or fund balances (explain in Schedule O) ........
9
1,679,722
10
Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 33, column (B))
10
-2,328,231
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response or note to any line in this Part XII .............
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?
2a
 
No
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on a separate basis, consolidated basis, or both:
b
Were the organization’s financial statements audited by an independent accountant?
2b
Yes
 
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separate basis, consolidated basis, or both:
c
If "Yes," to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
2c
Yes
 
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O.
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133?
3a
 
No
b
If "Yes," did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits.
3b
 
 
Form 990 (2013)
Form 990, Special Condition Description:
Special Condition Description
Additional Data


Software ID:  
Software Version:  
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support
Complete if the organization is a section 501(c)(3) organization or a section 4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ. right arrow See separate instructions.
right arrow Information about Schedule A (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public
Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions.
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4
5
section 170(b)(1)(A)(iv). (Complete Part II.)
6
7
8
9
receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of
its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses
acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)
10
11
e
f
g
(i) A person who directly or indirectly controls, either alone or together with persons described in (ii)
Yes
No
and (iii) below, the governing body of the supported organization? ................
11g(i)
 
 
(ii) A family member of a person described in (i) above? ......................
11g(ii)
 
 
(iii) A 35% controlled entity of a person described in (i) or (ii) above? ................
11g(iii)
 
 
h
Provide the following information about the supported organization(s).
(i) Name of supported organization (ii) EIN (iii) Type of organization (described on lines 1- 9 above or IRC section (see instructions)) (iv) Is the organization in col. (i) listed in your governing document? (v) Did you notify the organization in col. (i) of your support? (vi) Is the organization in col. (i) organized in the U.S.? (vii) Amount of monetary support
Yes No Yes No Yes No
Total  

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990EZ.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 2
Part II
Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) 2013 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .... 75,868,139 77,941,133 65,396,583 67,674,931 64,981,174 351,861,960
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......           0
3 The value of services or facilities furnished by a governmental unit to the organization without charge..           0
4 Total. Add lines 1 through 3 75,868,139 77,941,133 65,396,583 67,674,931 64,981,174 351,861,960
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f).. 0
6 Public support. Subtract line 5 from line 4. 351,861,960
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) 2013 (f) Total
7 Amounts from line 4.. 75,868,139 77,941,133 65,396,583 67,674,931 64,981,174 351,861,960
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... 5,181,645 4,160,755 2,991,477 1,883,576 2,030,031 16,247,484
9 Net income from unrelated business activities, whether or not the business is regularly carried on..   408,734 -308,696 -522,791 -43,626 -466,379
10 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.).. 319,692 237,566 886,667 193,945 455,582 2,093,452
11 Total support (Add lines 7 through 10). 369,736,517
12
12
87,571,813
13
First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a 501(c)(3) organization, check this box and stop here.................................................right arrow
Section C. Computation of Public Support Percentage
14
14
95.166 %
15
15
87.320 %
16a
b
17a
b
18
Private foundation. If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions ..................................................... right arrow
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 3
Part III
Support Schedule for Organizations Described in Section 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) 2013 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .            
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose......            
3 Gross receipts from activities that are not an unrelated trade or business under section 513..            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5.            
7a Amounts included on lines 1, 2, and 3 received from disqualified persons...            
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.            
c Add lines 7a and 7b..            
8 Public support (Subtract line 7c from line 6.)  
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2009 (b) 2010 (c) 2011 (d) 2012 (e) 2013 (f) Total
9 Amounts from line 6...            
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..            
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b.            
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part IV.) ..            
13 Total support. (Add lines 9, 10c, 11, and 12.)..            
14
Section C. Computation of Public Support Percentage
15
15
 
16
16
 
Section D. Computation of Investment Income Percentage
17
17
 
18
18
 
19a
b
20
Schedule A (Form 990 or 990-EZ) 2013
Schedule A (Form 990 or 990-EZ) 2013
Page 4
Part IV
Supplemental Information. Provide the explanations required by Part II, line 10; Part II, line 17a or 17b; and Part III, line 12. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Explanation
 
 
 
 
Schedule A (Form 990 or 990-EZ) 2013

Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
Arrow Bullet Information about Schedule B (Form 990, 990-EZ, or 990-PF) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule
Special Rules
......................... Arrow Bullet $  
Caution. An organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its
Form 990-EZ or on its Form 990PF, Part I, line 2, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2013)

Schedule B (Form 990, 990-EZ, or 990-PF) (2013)
Page 2
Name of organization
National Wildlife Federation
  		Employer identification number

53-0204616
Part I
Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
RESTRICTED
RESTRICTED
 

   
RESTRICTED
RESTRICTED
RESTRICTED, RESTRICTEDRESTRICTED

$RESTRICTED


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2013)

Schedule B (Form 990, 990-EZ, or 990-PF) (2013)
Page 3
Name of organization
National Wildlife Federation
  		Employer identification number

53-0204616
Part II
Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a) No.
from
Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2013)

Schedule B (Form 990, 990-EZ, or 990-PF) (2013)
Page 4
Name of organization
National Wildlife Federation
  		Employer identification number

53-0204616
Part III
Exclusively religious, charitable, etc., individual contributions to section 501(c)(7), (8), or (10) organizations
that total more than $1,000 for the year. Complete columns (a) through (e) and the following line entry.
For organizations completing Part III, enter the total of exclusively religious, charitable, etc.,
contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
Use duplicate copies of Part III if additional space is needed.
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a) No.
from
Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2013)

Additional Data


Software ID:  
Software Version:  
SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527
SchCMd Bullet Complete if the organization is described below.SchCMd Bullet Attach to Form 990 or Form 990-EZ.
SchCMd Bullet See separate instructions.SchCMd Bullet Information about Schedule C (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public
Inspection
If the organization answered "Yes" to Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet Section 527 organizations: Complete Part I-A only.
If the organization answered "Yes" to Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)): Complete Part II-A. Do not complete Part II-B.
Round Bullet Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered "Yes" to Form 990, Part IV, Line 5 (Proxy Tax) or Form 990-EZ, Part V, line 35c (Proxy Tax), then
Round Bullet Section 501(c)(4), (5), or (6) organizations: Complete Part III.
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I-A
Complete if the organization is exempt under section 501(c) or is a section 527 organization.

1
Provide a description of the organization’s direct and indirect political campaign activities in Part IV.
2
Political expenditures ....................................SchCMd Bullet
$  
3
Volunteer hours ........................................
 

Part I-B
Complete if the organization is exempt under section 501(c)(3).
1
Enter the amount of any excise tax incurred by the organization under section 4955 .........SchCMd Bullet
$  
2
Enter the amount of any excise tax incurred by organization managers under section 4955 ......SchCMd Bullet
$  
3
If the organization incurred a section 4955 tax, did it file Form 4720 for this year? ..............
4a
Was a correction made? .........................................
b
If "Yes," describe in Part IV.
Part I-C
Complete if the organization is exempt under section 501(c), except section 501(c)(3).
1
Enter the amount directly expended by the filing organization for section 527 exempt function activities SchCMd Bullet
$  
2
Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt function activities ...................................SchCMd Bullet

$  
3
Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b..SchCMd Bullet

$  
4
Did the filing organization file Form 1120-POL for this year? ..........................
5
Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.
(a) Name (b) Address (c) EIN (d) Amount paid from filing organization's funds. If none, enter -0-. (e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.










For Paperwork Reduction Act Notice, see the instructions for Form 990 or 990-EZ.
Cat. No. 50084S
Schedule C (Form 990 or 990-EZ) 2013

Schedule C (Form 990 or 990-EZ) 2013
Page 2
Part II-A
Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).
A Check SchCMd Bulletexpenses, and share of excess lobbying expenditures).
B Check SchCMd Bullet
Limits on Lobbying Expenditures
(The term "expenditures" means amounts paid or incurred.) 		(a) Filing
organization's
totals 		(b) Affiliated group
totals
1a Total lobbying expenditures to influence public opinion (grass roots lobbying) ......    
b Total lobbying expenditures to influence a legislative body (direct lobbying) .......    
c Total lobbying expenditures (add lines 1a and 1b) ...................    
d Other exempt purpose expenditures ........................    
e Total exempt purpose expenditures (add lines 1c and 1d) ...............    
f Lobbying nontaxable amount. Enter the amount from the following table in both
columns.		    
If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:
Not over $500,00020% of the amount on line 1e.
Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.
Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.
Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.
Over $17,000,000$1,000,000.
g Grassroots nontaxable amount (enter 25% of line 1f) .................    
h Subtract line 1g from line 1a. If zero or less, enter -0-. ................    
i Subtract line 1f from line 1c. If zero or less, enter -0-. ................    
j If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting
section 4911 tax for this year? ......................................

4-Year Averaging Period Under Section 501(h)
(Some organizations that made a section 501(h) election do not have to complete all of the five
columns below. See the instructions for lines 2a through 2f on page 4.)
Lobbying Expenditures During 4-Year Averaging Period
Calendar year (or fiscal year
beginning in) 		(a) 2010 (b) 2011 (c) 2012 (d) 2013 (e) Total
2a Lobbying nontaxable amount          
b Lobbying ceiling amount
(150% of line 2a, column(e)) 		 
c Total lobbying expenditures          
d Grassroots nontaxable amount          
e Grassroots ceiling amount
(150% of line 2d, column (e))		  
f Grassroots lobbying expenditures          
Schedule C (Form 990 or 990-EZ) 2013


Schedule C (Form 990 or 990-EZ) 2013
Page 3
Part II-B
Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).
For each "Yes" response to lines 1a through 1i below, provide in Part IV a detailed description of the lobbying activity.
(a)
No
Yes
(b)
Amount
1
During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:
a
Volunteers? .........................................
Yes
 
b
Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ....
Yes
 
c
Media advertisements? ....................................
 
No
 
d
Mailings to members, legislators, or the public? .........................
 
No
 
e
Publications, or published or broadcast statements? .......................
 
No
 
f
Grants to other organizations for lobbying purposes? .......................
Yes
 
143,147
g
Direct contact with legislators, their staffs, government officials, or a legislative body? ........
Yes
 
93,114
h
Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ......
Yes
 
59,289
i
Other activities? ..........................
 
No
 
j
Total. Add lines 1c through 1i ...............................
295,550
2a
Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....
 
No
b
If "Yes," enter the amount of any tax incurred under section 4912 .................
 
c
If "Yes," enter the amount of any tax incurred by organization managers under section 4912 .....
 
d
If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? .......
 
 
Part III-A
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).
Yes
No
1
Were substantially all (90% or more) dues received nondeductible by members? ................
1
 
 
2
Did the organization make only in-house lobbying expenditures of $2,000 or less? ................
2
 
 
3
Did the organization agree to carry over lobbying and political expenditures from the prior year? ..........
3
 
 
Part III-B
Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) and if either (a) BOTH Part III-A, lines 1 and 2, are answered "No" OR (b) Part III-A, line 3, is answered “Yes."
1
Dues, assessments and similar amounts from members .....................
1
 
2
Section 162(e) nondeductible lobbying and political expenditures (do not include amounts of political
expenses for which the section 527(f) tax was paid).
a
Current year .........................................
2a
 
b
Carryover from last year ....................................
2b
 
c
Total ............................................
2c
 
3
Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .
3
 
4
If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ................................
4
 
5
Taxable amount of lobbying and political expenditures (see instructions) ..............
5
 
Part IV
Supplemental Information
Provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; Part II-A (affiliated group list); Part II-A, line 2; and Part ll-B, line 1. Also, complete this part for any additional information.
Return Reference Explanation
FORM 990, SCHEDULE C, PART II-B, LINE 1, LOBBYING ACTIVITIES: The lobbying work of the National Wildlife Federation advances the tax-exempt purposes of the organization focusing on the conservation, protection and restoration of land, water and wildlife as well as connecting children and families to nature. The National Wildlife Federation devoted $295,550 of its exempt purpose expenditures to attempting to influence legislation in Fiscal Year 2014. NWF advocated increasing federal appropriations and investments for specific programs and projects at various federal agencies including the Departments of Interior, Agriculture, EPA, DOE, Education and the U.S. Army Corps of Engineers. These included lobbying for State and Tribal Wildlife Grants, restoration programs for large scale aquatic ecosystems such as the Great Lakes, land conservation and the EPA's environmental literacy grants. Defending existing environmental protections was a major focus on NWF's Capitol Hill and grassroots lobbying, especially the EPA's authority to reduce power plant emissions under the Clean Air Act and to issue guidance and rules clarifying the scope of wetlands and streams protected by the Clean Water Act. NWF also engaged in the Water Resources Development Act, seeking to maintain the existing National Environmental Policy Act process and to advance fiscal and environmental reforms of Corps of Engineers practices. NWF opposed efforts to block implementation of flood insurance reform legislation, to expand motorized access in designated wilderness areas and to mandate increased logging in National Forests across the country. NWF worked to build congressional support for protecting landscapes across the Rocky Mountain West including for new wilderness designations in Alaska, Montana, Colorado and New Mexico and elsewhere, opposed weakening the Antiquities Act which allows the President to designate new National Monuments and sought support for shielding the Forest Service operations budget from wildfire suppression and for reauthorization of the Land and Water Conservation Fund. A major focus on NWF's work was the reauthorization of the Farm Bill which is the largest source of funding for private land conservation. NWF's priorities were centered around conditioning new subsidies for crop insurance on the protection of wetlands and wildlife habitat and preventing the break-out of new grasslands and prairies as well as creation of a new regional partnership program to help recover cherished water bodies. Leading to the 5 year anniversary of the BP Deepwater Horizon oil spill NWF continued to advocate that potential BP settlement money be allocated to key Gulf restoration priorities including to coastal Louisiana's wetlands. In seeking to improve water quality and quantity issues elsewhere, NWF sought to improve flows in the Apalachicola River, to advance and defend EPA's efforts to reduce pollution in the Chesapeake Bay and to stop a destructive Army Corps of Engineers project that would cut off the last place in Missouri where the Mississippi River is still connected to its natural floodplain. With impacts of climate change threatening the survival of many wildlife species, NWF opposed efforts in Congress to mandate approval of the Keystone-XL pipeline as well as other carbon intensive tar sands pipelines in the Midwest and Northeast. Other climate related priorities included seeking the extension of tax credits for offshore and on-shore wind production and for energy efficiency and to halt the export of U.S. coal, the demand for which is impacting fish and wildlife habitat in the Interior West. To promote the responsible expansion of renewable energy, NWF advocated for passage of legislation to share revenues from renewable leasing with states including for conservation purposes. NWF also lobbied for passage of legislation that would advance the interests of hunters, anglers and other outdoor enthusiasts including measures that would reauthorize the federal Duck Stamp program and ensure that a greater portion of Land and Water Conservation Fund dollars are invested in hunting access. In an effort to address both wildlife and outdoor recreation concerns NWF advocated that the Interior Department reform oil and gas leasing practices. To promote the restoration of wildlife NWF worked at the state level in Montana to build support for the restoration of bison to key landscapes and sought passage of federal legislation to curtail the import of invasive species to the U.S. as well as to prevent the spread of Asian Carp.
Schedule C (Form 990 or 990EZ) 2013

Additional Data


Software ID:  
Software Version:  

SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," to Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b
SchDMd Bullet Attach to Form 990. SchDMd Bullet See separate instructions. SchDMd Bullet Information about Schedule D (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" to Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year .........    
2 Aggregate contributions to (during year) ...    
3 Aggregate grants from (during year) .....    
4 Aggregate value at end of year ........    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ............
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ...................................
Part II
Conservation Easements. Complete if the organization answered "Yes" to Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ....................... 2a  
b Total acreage restricted by conservation easements .................. 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06, and not on a historic structure listed in the National Register .................... 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during
the tax year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and
enforcement of the conservation easements it holds? .............................
6
Staff and volunteer hours devoted to monitoring, inspecting, and enforcing conservation easements during the year
SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, and enforcing conservation easements during the year
SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .......................................
9
In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" to Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:
(i)
Revenues included in Form 990, Part VIII, line 1 ........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ..............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 (ASC 958) relating to these items:
a
Revenues included in Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 52283D
Schedule D (Form 990) 2013

Schedule D (Form 990) 2013
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?........
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" to Form 990,
Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b
If "Yes," explain the arrangement in Part XIII and complete the following table:
Amount
c Beginning balance ................................. 1c  
d Additions during the year .............................. 1d  
e Distributions during the year ............................. 1e  
f Ending balance ................................... 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21? .....................
b
If "Yes," explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ........
Part V
Endowment Funds. Complete if the organization answered "Yes" to Form 990, Part IV, line 10.
(a)Current year (b)Prior year b (c)Two years back (d)Three years back (e)Four years back
1a Beginning of year balance .... 11,135,388 10,504,632 10,434,884 9,219,725 8,625,334
b Contributions ........ -2,340,205 630,299 69,062 1,440,630 594,937
c Net investment earnings, gains, and losses 106,711 79,528 49,158 80,865 44,331
d Grants or scholarships .....          
e Other expenditures for facilities
and programs ........ 		105,977 79,071 48,472 306,336 44,877
f Administrative expenses ....          
g End of year balance ...... 8,795,917 11,135,388 10,504,632 10,434,884 9,219,725
2
Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:
a
Board designated or quasi-endowment SchDMd Bullet41.170 %
b
Permanent endowment SchDMd Bullet57.080 %
c
Temporarily restricted endowment SchDMd Bullet1.750 %
The percentages in lines 2a, 2b, and 2c should equal 100%.
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations ........................
3a(i)
 
No
(ii) related organizations ........................
3a(ii)
Yes
 
b
If "Yes" to 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
Yes
 
4
Describe in Part XIII the intended uses of the organization's endowment funds.
Part VI
Land, Buildings, and Equipment. Complete if the organization answered 'Yes' to Form 990, Part IV, line 11a. See Form 990, Part X, line 10.
Description of property (a) Cost or other basis (investment) (b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land .................   4,455,553 4,455,553
b Buildings ................   20,227,221 6,222,633 14,004,588
c Leasehold improvements ............   764,900 331,708 433,192
d Equipment ................   8,911,286 7,771,641 1,139,645
e Other .................   1,862,863   1,862,863
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).).......SchDMdBullet 21,895,841
Schedule D (Form 990) 2013

Schedule D (Form 990) 2013
Page 3
Part VII
Investments—Other Securities. Complete if the organization answered 'Yes' to Form 990, Part IV, line 11b. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c) Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
(3)Other
(A) INSTITUTIONAL COMINGLED FUNDS 		10,056,980 F








Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)Small Bullet 10,056,980
Part VIII
Investments—Program Related. Complete if the organization answered 'Yes' to Form 990, Part IV, line 11c. See Form 990, Part X, line 13.
(a) Description of investment (b) Book value (c) Method of valuation:
Cost or end-of-year market value








Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. Complete if the organization answered 'Yes' to Form 990, Part IV, line 11d. See Form 990, Part X, line 15.
(a) Description (b) Book value
(1) CHARITABLE REMAINDER TRUSTS 154,783
(2) CHARITABLE REMAINDER ANNUITIES 5,505,286
(3) INTEREST IN PERPETUAL TRUST 4,000,196
(4) OTHER DONATED ASSETS 551,000
(5) POSTAGE ADVANCE, OTHER DEPOSIT 633,691




Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........Small Bullet 10,844,956
Part X
Other Liabilities. Complete if the organization answered 'Yes' to Form 990, Part IV, line 11e or 11f. See Form 990, Part X, line 25.
1.(a) Description of liability (b) Book value
Federal income taxes 0
ACCRUED PENSION EXPENSE 12,774,349
POST-RETIREMENT BENEFITS RESERVE 5,679,000
ANNUITY AND OTHER RESERVES 3,176,212
UNCLAIMED PROPERTY LIABILITY 2,398





Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)Small Bullet 21,631,959
2. Liability for uncertain tax positions In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII ..................................................
Schedule D (Form 990) 2013

Schedule D (Form 990) 2013
Page 4
Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return Complete if the organization answered 'Yes' to Form 990, Part IV, line 12a.
1 Total revenue, gains, and other support per audited financial statements ....... 1 86,296,600
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains on investments .......... 2a 3,003,574
b Donated services and use of facilities ......... 2b 228,099
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIII.) ............ 2d 10,281,812
e Add lines 2a through 2d ..................... 2e 13,513,485
3 Subtract line 2e from line 1..................... 3 72,783,115
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIII.) ........... 4b 6,753,000
c Add lines 4a and 4b....................... 4c 6,753,000
5 Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ...... 5 79,536,115
Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return. Complete if the organization answered 'Yes' to Form 990, Part IV, line 12a.
1 Total expenses and losses per audited financial statements ........... 1 81,992,129
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities .......... 2a 228,099
b Prior year adjustments .............. 2b  
c Other losses ................ 2c  
d Other (Describe in Part XIII.) ............ 2d 10,412,759
e Add lines 2a through 2d...................... 2e 10,640,858
3 Subtract line 2e from line 1..................... 3 71,351,271
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIII.) ............ 4b 6,753,000
c Add lines 4a and 4b....................... 4c 6,753,000
5 Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ...... 5 78,104,271
Part XIII
Supplemental Information
Provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.
Return Reference Explanation
FORM 990, SCHEDULE D, PART V, LINE 4: ENDOWED FUNDS ABOVE SUPPORT NATIONAL WILDLIFE FEDERATION'S CONSERVATION EDUCATION PROGRAMS AND ARE HELD IN ACCORDANCE WITH EACH DONOR'S STIPULATIONS AND WISHES CONCERNING VARIOUS CONSERVATION AND ENVIRONMENTAL ISSUES. THE BEGINNING BALANCE OF $11,135,388 ALSO CONTAINS $2,770,015 OF INTERNALLY DESIGNATED FUNDS. ALL INTERNALLY DESIGNATED FUNDS EXCEPT FOR THE CONSERVATION PROGRAM WERE REMOVED FROM THE ENDOWMENT BY A VOTE OF THE BOARD DURING THE YEAR ENDED AUGUST 31, 2014, RESULTING IN A NEGATIVE CONBTRIBUTION AMOUNT FOR THE CURRENT YEAR SCHEDULE D, PART V, LINE 1B.
FORM 990, SCHEDULE D, PART X, LINE 2: NWF IS REQUIRED TO REPORT UNRELATED BUSINESS INCOME TO THE IRS. NWF'S UNRELATED BUSINESS INCOME CONSISTS OF ADVERTISING INCOME IN PUBLICATIONS AND INCOME FROM THE WINCHESTER WAREHOUSE LEASE. NWF HAS NOT INCURRED TAX EXPENSE OF FEDERAL AND STATE TAXES FOR THE YEARS ENDED AUGUST 31, 2014 AND 2013, AS EXPENSES OFFSET REVENUE. THE FEDERATION'S MANAGEMENT BELIEVES IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY, IT WILL NOT RECOGNIZE ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS. FOR THE YEARS ENDED AUGUST 31, 2014 AND 2013, THE FEDERATION DID NOT RECOGNIZE ANY INTEREST OR PENALTIES.
FORM 990, SCHEDULE D, PART XI, LINE 2D - OTHER ADJUSTMENTS: NATIONAL WILDLIFE FEDERATION ENDOWMENT, INC. REVENUE 6,723,825 RENTAL EXPENSES 481,085. COST OF GOODS SOLD 2,421,593. SPECIAL EVENTS EXPENSES 316,435. CHANGE IN VALUE OF SPLIT INTEREST AGREEMENTS 338,569. GAIN ON PENSION INVESTMENT 1,531,637. ---------- TOTAL TO SCHEDULE D, PART XI, LINE 2D 10,281,812.
FORM 990, SCHEDULE D, PART XI, LINE 4B - OTHER ADJUSTMENTS: TRANSFER FROM NATIONAL WILDLIFE FEDERATION ENDOWMENT, INC. 6,753,000
FORM 990, SCHEDULE D, PART XII, LINE 2D - OTHER ADJUSTMENTS: NATIONAL WILDLIFE FEDERATION ENDOWMENT, INC. EXPENSE 7,193,341. RENTAL EXPENSES 481,085. COST OF GOODS SOLD 2,421,593. SPECIAL EVENTS EXPENSES 316,435. ----------- TOTAL TO SCHEDULE D, PART XII, LINE 2D 10,412,759.
FORM 990, SCHEDULE D, PART XII, LINE 4B - OTHER ADJUSTMENTS: TRANSFER FROM NATIONAL WILDLIFE FEDERATION ENDOWMEnT, INC. 6,753,000.
FORM 990, SCHEDULE D, PARTS XI AND XII: ALTHOUGH THE ORGANIZATION IS NOT REQUIRED TO COMPLETE PARTS XI AND XII OF SCHEDULE D BECAUSE IT IS PART OF A CONSOLIDATED FINANCIAL STATEMENT AUDIT AND NOT A SEPARATE AUDIT, IT HAS ELECTED TO INCLUDE THE SCHEDULE D, PARTS XI AND XII RECONCILIATIONS BASED ON THE CONSOLIDATED TOTALS. THE RECONCILIATION ON PAGE 12, PART XI OF THE FORM 990, IS BASED UPON THIS ENTITY ONLY AND THE CHANGE IN NET ASSETS REFLECTED HERE IS THE SAME AS THE CHANGE ON FORM 990, PART X. SEE THE SEPARATE IRS FORM 990 FILING FOR THE NWF'S SUPPORTING ORGANIZATION, NWF ENDOWMENT, FOR ADDITIONAL NET ASSETS OR FUND BALANCES OF $58M AND $54M FOR THE CURRENT AND PRIOR YEARS, RESPECTIVELY.
Schedule D (Form 990) 2013

Additional Data


Software ID:  
Software Version:  




SCHEDULE F(Form 990)
Department of the Treasury
Internal Revenue Service
Statement of Activities Outside the United States
Right pointing arrow large image Complete if the organization answered "Yes" to Form 990,Part IV, line 14b, 15, or 16.Right pointing arrow large image Attach to Form 990. Right pointing arrow large image See separate instructions.Right pointing arrow large image Information about Schedule F (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
General Information on Activities Outside the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 14b.
1
For grantmakers.Does the organization maintain records to substantiate the amount of its grants and
other assistance, the grantees’ eligibility for the grants or assistance, and the selection criteria used
to award the grants or assistance? ...............................
2
For grantmakers. Describe in Part V the organization’s procedures for monitoring the use of its grants and other assistance outside the United States.
3
Activites per Region. (The following Part I, line 3 table can be duplicated if additional space is needed.)
(a) Region (b) Number of offices in the region (c) Number of employees, agents, and independent contractors in region (d) Activities conducted in region (by type) (e.g., fundraising, program services, investments, grants to recipients located in the region) (e) If activity listed in (d) is a program service, describe specific type of
service(s) in region		 (f) Total expenditures
for and investments
in region
Europe (Including Iceland and Greenland)   3 Program Services IT SUPPORT/ PROGRAM 230,105
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
3a Sub-total .....   3 230,105
b Total from continuation sheets to Part I ...      
c Totals (add lines 3a and 3b)   3 230,105
For Paperwork Reduction Act Notice, see the Instructions for Form 990.Cat. No. 50082W Schedule F (Form 990) 2013
Schedule F (Form 990) 2013
Page 2
Part II
Grants and Other Assistance to Organizations or Entities Outside the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 15, for any recipient who received more than $5,000. Part II can be duplicated if additional space is needed.
1 (a) Name of organization (b) IRS code section
and EIN (if applicable)		 (c) Region (d) Purpose of
grant 		(e) Amount of
cash grant 		(f) Manner of
cash
disbursement 		(g) Amount
of non-cash
assistance 		(h) Description
of non-cash
assistance 		(i) Method of
valuation
(book, FMV,
appraisal, other)
South America DEFORESTATION-FREE COMMODITIES AND REDD+ 161,446 WIRE 0    
Europe (Including Iceland and Greenland) FOREST FOOTPRINT REPORT 6,006 WIRE      
Europe (Including Iceland and Greenland) TRANSLATION TO MANDARIN - LITTLE BOOK OF BIG DEFORESTATION DRIVERS 10,500 WIRE      
Europe (Including Iceland and Greenland) SUSTAINABILITY STANDARDS AND CERTIFICATION OPERATIONS 20,000 WIRE      
             
             
             
             
             
             
             
             
             
             
             
             
2 Enter total number of recipient organizations listed above that are recognized as charities by the foreign country, recognized as tax-exempt by the IRS, or for which the grantee or counsel has provided a section 501(c)(3) equivalency letter ....MediumBullet
0
3
Enter total number of other organizations or entities .......................MediumBullet
4
Schedule F (Form 990) 2013
Schedule F (Form 990) 2013Page 3
Part III
Grants and Other Assistance to Individuals Outside the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 16.
Part III can be duplicated if additional space is needed.
(a) Type of grant or assistance (b) Region (c) Number of recipients (d) Amount of
cash grant 		(e) Manner of cash
disbursement 		(f) Amount of
non-cash
assistance 		(g) Description
of non-cash
assistance 		(h) Method of
valuation
(book, FMV,
appraisal, other)
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
Schedule F (Form 990) 2013
Schedule F (Form 990) 2013
Page 4
Part IV
Foreign Forms
1 Was the organization a U.S. transferor of property to a foreign corporation during the tax year? If "Yes,"the organization may be required to file Form 926, Return by a U.S. Transferor of Property to a Foreign Corporation (see Instructions for Form 926)......................................
2 Did the organization have an interest in a foreign trust during the tax year? If "Yes," the organization may be required to file Form 3520, Annual Return to Report Transactions with Foreign Trusts and Receipt of Certain Foreign Gifts, and/or Form 3520-A, Annual Information Return of Foreign Trust With a U.S. Owner (see Instructions for Forms 3520 and 3520-A).......................................
3 Did the organization have an ownership interest in a foreign corporation during the tax year? If "Yes," the organization may be required to file Form 5471, Information Return of U.S. Persons with Respect to Certain Foreign Corporations. (see Instructions for Form 5471)..............................
4 Was the organization a direct or indirect shareholder of a passive foreign investment company or a qualified electing fund during the tax year? If “Yes,” the organization may be required to file Form 8621, Information Return by a Shareholder of a Passive Foreign Investment Company or Qualified Electing Fund. (see Instructions for Form 8621)...............................................
5 Did the organization have an ownership interest in a foreign partnership during the tax year? If "Yes," the organization may be required to file Form 8865, Return of U.S. Persons with Respect to Certain Foreign Partnerships. (see Instructions for Form 8865)....................................
6 Did the organization have any operations in or related to any boycotting countries during the tax year? If "Yes," the organization may be required to file Form 5713, International Boycott Report (see Instructions for Form 5713)................................................
Schedule F (Form 990) 2013
Schedule F (Form 990) 2013
Page 5
Part V
Supplemental Information
Provide the information required by Part I, line 2 (monitoring of funds); Part I, line 3, column (f) (accounting method; amounts of investments vs. expenditures per region); Part II, line 1 (accounting method); Part III (accounting method); and Part III, column (c) (estimated number of recipients), as applicable. Also complete this part to provide any additional information (see instructions).
ReturnReference Explanation
FORM 990, SCHEDULE F, PART I, LINE 2: PERIODIC REPORTS ARE REQUIRED FROM THE GRANTEE. THEY ARE REVIEWED FOR COMPLIANCE WITH GRANT DELIVERABLES.
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
Schedule F (Form 990) 2013
Additional Data


Software ID:  
Software Version:  



SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" to Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ. right arrowSee separate instructions.
right arrowInformation about Schedule G (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Fundraising Activities. Complete if the organization answered "Yes" to Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.
(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
SHARE GROUP
73 CHAPEL STREET
 
NEWTON, MA02458 		TELEMARKETI   No 83,830 65,632 18,198
DONOR SERVICES GROUP INC
6715 SUNSET BLVD
 
HOLLYWOOD, CA90028 		TELEMARKETI   No 130,641 221,002 -90,361
SDA TELESERVICES INC
5757 WEST CENTURY BLVD
 
LOS ANGELES, CA90045 		TELEMARKETI   No 63,268 49,171 14,097
TELEFUND INC
2923 N MILWAUKEE AVE SUITE 903
 
CHICAGO, IL60618 		TELEMARKETI   No 13,852 18,007 -4,155
MERKLE INC
7001 COLUMBIA GATEWAY DRIVE
 
COLUMBIA, MD21046 		DIRECT MAIL CONSULTANTS   No 0 432,176 -432,176
CHAPMAN CUBINE ADAMS HUSSEY I
2000 15TH STREET NORTH SUITE 550
 
ARLINGTON, VA22201 		FUNDRAISING CONSULTANTS   No 0 66,396 -66,396
AVALON CONSULTING GROUP INC
527 MAPLE AVENUE EAST SUITE 200
 
VIENNA, VA22180 		FUNDRAISING CONSULTANTS   No 0 64,300 -64,300
BRICKMILL MARKETING
785 ELKRIDGE LANDING ROAD SUITE 30
 
LINTHICUM, MD21090 		FUNDRAISING CONSULTANTS   No 0 12,322 -12,322
VERITUS GROUP LLC
838 EAST HIGH STREET 292
 
LEXINGTON, KY40502 		FUNDRAISING CONSULTANTS   No 0 156,432 -156,432
PARADYSZ INC
5 HANOVER SQUARE 6TH FLOOR
 
NEW YORK, NY10004 		DIRECT MAIL CONSULTANTS   No 0 410,486 -410,486
Total .................right arrow 291,591 1,495,924 -1,204,333
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
AL, AK, AR, CA, CO, CT, DC, FL, GA, HI, IL, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, TN, UT, VA, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2013
Schedule G (Form 990 or 990-EZ) 2013
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" to Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.
(a) Event #1

CONNIE DINNER
(event type) 		(b) Event #2

HIKE & SEEK
(event type) 		(c) Other events

1
(total number) 		(d) Total events
(add col. (a) through col. (c))
VerticalRevenue 1 Gross receipts . . . 561,614 0 1,031 562,645
2 Less: Contributions . . 477,974 0 1,027 479,001
3 Gross income (line 1
minus line 2) . . . 		83,640 0 4 83,644
VerticalDirectExpenses 4 Cash prizes . . .        
5 Noncash prizes . .        
6 Rent/facility costs . .        
7 Food and beverages . 30,000     30,000
8 Entertainment . . .        
9 Other direct expenses . 20,599 167,990 97,846 286,435
10 Direct expense summary. Add lines 4 through 9 in column (d) ........... right arrow 316,435
11 Net income summary. Subtract line 10 from line 3, column (d)........... right arrow -232,791
Part III
Gaming. Complete if the organization answered "Yes" to Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue (a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))
1 Gross revenue . . . .        
VerticalDirectExpenses 2 Cash prizes . . . .        
3 Non-cash prizes . . .        
4 Rent/facility costs . . .        
5 Other direct expenses . .        
6 Volunteer labor . . .
%
%
%
7 Direct expense summary. Add lines 2 through 5 in column (d) ........... right arrow  
8 Net gaming income summary. Subtract line 7 from line 1, column (d) ......... right arrow  
9
Enter the state(s) in which the organization operates gaming activities:
a
Is the organization licensed to operate gaming activities in each of these states? ............
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? .....
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2013
Schedule G (Form 990 or 990-EZ) 2013
Page 3
11
Does the organization operate gaming activities with nonmembers? .................
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? ..........................
13
Indicate the percentage of gaming activity operated in:
a
The organization's facility ......................
13a
%
b
An outside facility ........................
13b
%
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? ......................................
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? ............................
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v), and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Return Reference Explanation
FORM 990, SCHEDULE G, PART I, LINE 2B - TEN HIGHEST PAID FUNDRAISERS (I) NAME OF FUNDRAISER: SHARE GROUP (I) ADDRESS OF FUNDRAISER:73 CHAPEL STREET, NEWTON, MA 02458 (I) NAME OF FUNDRAISER: DONOR SERVICES GROUP, INC. (I) ADDRESS OF FUNDRAISER:6715 SUNSET BLVD., HOLLYWOOD, CA 90028 (I) NAME OF FUNDRAISER: SD&A TELESERVICES, INC. (I) ADDRESS OF FUNDRAISER: 5757 WEST CENTURY BLVD., LOS ANGELES, CA 90045 (I) NAME OF FUNDRAISER: TELEFUND, INC. (I) ADDRESS OF FUNDRAISER: 2923 N. MILWAUKEE AVE., SUITE #903, CHICAGO, IL 60618 (I) NAME OF FUNDRAISER: MERKLE, INC. (V) ADDRESS OF FUNDRAISER: 7001 COLUMBIA GATEWAY DRIVE, COLUMBIA, MD 21046 (I) NAME OF FUNDRAISER: CHAPMAN, CUBINE, ADAMS, & HUSSEY, INC. (I) ADDRESS OF FUNDRAISER: 2000 15TH STREET NORTH, SUITE 550, ARLINGTON, VA 22201 (I) NAME OF FUNDRAISER: AVALON CONSULTING GROUP, INC. (I) ADDRESS OF FUNDRAISER: 527 MAPLE AVENUE EAST, SUITE 200, VIENNA, VA 22180 (I) NAME OF FUNDRAISER: BRICKMILL MARKETING (I) ADDRESS OF FUNDRAISER: 785 ELKRIDGE LANDING ROAD, SUITE 300, LINTHICUM, MD 21090 (I) NAME OF FUNDRAISER: VERITUS GROUP, LLC (I) ADDRESS OF FUNDRAISER: 838 EAST HIGH STREET, #292, LEXINGTON, KY 40502 (I) NAME OF FUNDRAISER: PARADYSZ, INC. (I) ADDRESS OF FUNDRAISER: 5 HANOVER SQUARE, 6TH FLOOR, NEW YORK, NY 10004
Schedule G (Form 990 or 990-EZ) 2013
Additional Data


Software ID:  
Software Version:  
Schedule I
(Form 990)
Department of the Treasury
Internal Revenue Service
Grants and Other Assistance to Organizations,
Governments and Individuals in the United States
Complete if the organization answered "Yes," to Form 990, Part IV, line 21 or 22.
lBullet Attach to Form 990
lBullet Information about Schedule I (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public
Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number
53-0204616
Part I
General Information on Grants and Assistance
1
Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ....................................
2
Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.
Part II
Grants and Other Assistance to Governments and Organizations in the United States. Complete if the organization answered "Yes" to
Form 990, Part IV, line 21, for any recipient that received more than $5,000. Part II can be duplicated if additional space is needed.
(a) Name and address of organization
or government		 (b) EIN (c) IRC Code section
if applicable		 (d) Amount of cash grant (e) Amount of non-cash
assistance		 (f) Method of valuation
(book, FMV, appraisal,
other)		 (g) Description of
non-cash assistance		 (h) Purpose of grant
or assistance
(1) ALLIANCE FOR THE GREAT LAKES
17 N STATE STREET STE 1390
CHICAGO,IL60602 		23-7104524 501(C)(3) 17,500       CONSERVATION ASSISTANCE
(2) ARIZONA WILDLIFE FEDERATION
644 N COUNTRY CLUB DRIVE STE E
MESA,AZ85201 		86-0076994 501(C)(3) 6,371       CONSERVATION ASSISTANCE
(3) ASSOCIATION OF NORTHWEST STEELHEADERS
6641 SE LAKE RD
MILWAUKIE,OR97222 		91-1031100 501(C)(3) 6,131       CONSERVATION ASSISTANCE
(4) AUDUBON NEW YORK
200 TRILLIUM LN
ALBANY,NY12203 		13-1624102 501(C)(3) 24,000       CONSERVATION ASSISTANCE
(5) BLUEGREEN ALLIANCE
288 UNIVERSITY AVENUE SE 200
MINNEAPOLIS,MN55414 		26-4086284 501(C)(4) 10,000       CONSERVATION ASSISTANCE
(6) CHAMPAIGN COUNTY SOIL & WATER CONSERVATION DISTRIC
2110 W PARK STE C
CHAMPAIGN,IL61821 		37-0918769 170(C)(1) 5,300       CONSERVATION ASSISTANCE
(7) CITIZENS CAMPAIGN FUND FOR THE ENVIRONMENT INC
225-A MAIN ST
FARMINGDALE,NY11735 		11-2983418 501(C)(3) 10,000       CONSERVATION ASSISTANCE
(8) DELAWARE NATURE SOCIETY
PO BOX 700
HOCKESSIN,DE19707 		51-6018321 501(C)(3) 73,983       CONSERVATION ASSISTANCE
(9) DUCKS UNLIMITED INC
1 WATERFOWL WAY
MEMPHIS,TN38120 		13-5643799 501(C)(3) 45,500       CONSERVATION ASSISTANCE
(10) ENVIRONMENT AMERICA RESEARCH & POLICY CENTER
218 D STREET SE
WASHINGTON,DC20003 		13-4339865 501(C)(3) 84,000       CONSERVATION ASSISTANCE
(11) ENVIRONMENT MARYLAND RESEARCH & POLICY CENTER
3121 ST PAUL STREET 26
BALTIMORE,MD21218 		20-4690070 501(C)(3) 36,460       CONSERVATION ASSISTANCE
(12) ENVIRONMENTAL DEFENSE FUND
1875 CONNECTICUT AVENUE NW STE 600
WASHINGTON,DC20009 		11-6107128 501(C)(3) 394,237       CONSERVATION ASSISTANCE
(13) ENVIRONMENTAL LAW AND POLICY CENTER
35 EAST WACKER DRIVE STE 1600
CHICAGO,IL60601 		36-3866530 501(C)(3) 8,000       CONSERVATION ASSISTANCE
(14) FLORIDA WILDLIFE FEDERATION
PO BOX 6870
TALLAHASSEE,FL32314 		59-1398265 501(C)(3) 51,251       CONSERVATION ASSISTANCE
(15) FRESHWATER FUTURE
PO BOX 2479
PETOSKEY,MI49770 		20-5693503 501(C)(3) 134,000       CONSERVATION ASSISTANCE
(16) IDAHO WILDLIFE FEDERATION
PO BOX 6426
BOISE,ID83707 		23-7039340 501(C)(3) 6,650       CONSERVATION ASSISTANCE
(17) LEAGUE OF CONSERVATION VOTERS FUND
1920 L STREET NW STE 800
WASHINGTON,DC20036 		52-1379661 501(C)(3) 95,000       CONSERVATION ASSISTANCE
(18) LINCOLN COUNTY EXTENSION COUNCIL
880 WEST COLLEGE
TROY,MO63379 		43-6013526 St Govt 8,300       CONSERVATION ASSISTANCE
(19) LOUISIANA WILDLIFE FEDERATION
AUDUBON STATION PO BOX 65239
BATON ROUGE,LA70896 		72-0445638 501(C)(3) 108,269       CONSERVATION ASSISTANCE
(20) LOWER NINTH WARD CENTER FOR SUSTAINABLE ENGAGEMENT
5130 CHARTRES STREET
NEW ORLEANS,LA70117 		27-0185863 501(C)(3) 50,000       CONSERVATION ASSISTANCE
(21) MICHIGAN LEAGUE OF CONSERVATION VOTERS EDUCATION F
213 W LIBERTY STE 300
ANN ARBOR,MI48104 		37-1430158 501(C)(3) 30,000       CONSERVATION ASSISTANCE
(22) MICHIGAN UNITED CONSERVATION CLUB
2101 WOOD ST
LANSING,MI48909 		38-0831862 501(C)(3) 11,471       CONSERVATION ASSISTANCE
(23) MINNESOTA CONSERVATION FEDERATION
542 SNELLING AVE S SUITE 104
ST PAUL,MN55116 		41-0808383 501(C)(3) 69,371       CONSERVATION ASSISTANCE
(24) MINNESOTA ENVIRONMENTAL PARTNERSHIP
394 LAKE AVE S STE 223
DULUTH,MN55809 		41-1986433 501(C)(3) 6,500       CONSERVATION ASSISTANCE
(25) MISSISSIPPI WILDLIFE FEDERATION
517 COBBLESTONE CT 2
MADISON,MS39110 		64-0509531 501(C)(3) 23,616       CONSERVATION ASSISTANCE
(26) MONTANA WILDLIFE FEDERATION
5530 NORTH MONTANA AVENUE
HELENA,MT59602 		81-0303948 501(C)(3) 16,641       CONSERVATION ASSISTANCE
(27) NATIONAL WILDLIFE FEDERATION ACTION FUND
11100 WILDLIFE CENTER DRIVE
RESTON,VA20190 		74-2556532 501(C)(4) 244,623       CONSERVATION ASSISTANCE
(28) NATURAL RESOURCES COUNCIL OF MAINE
3 WADE STREET
AUGUSTA,ME04330 		01-0270690 501(C)(3) 98,771       CONSERVATION ASSISTANCE
(29) NEBRASKA WILDLIFE FEDERATION
4547 CALVERT ST STE 12
LINCOLN,NE68501 		23-7401528 501(C)(3) 5,521       CONSERVATION ASSISTANCE
(30) NEW HAMPSHIRE AUDUBON SOCIETY
84 SILK FARM ROAD
CONCORD,NH03301 		02-6005322 501(C)(3) 5,731       CONSERVATION ASSISTANCE
(31) NEW JERSEY AUDUBON SOCIETY
9 HARDSCRABBLE RD
BERNARDSVILLE,NJ07924 		22-1539642 501(C)(3) 196,867       CONSERVATION ASSISTANCE
(32) NEW MEXICO WILDLIFE FEDERATION
121 CARDENAS DRIVE NE
ALBUQUERQUE,NM87108 		85-0160947 501(C)(3) 11,201       CONSERVATION ASSISTANCE
(33) NORTH CAROLINA STATE UNIVERSITY
CAMPUS BOX 7214
RALEIGH,NC27695 		56-6000756 501(C)(3) 31,071       CONSERVATION ASSISTANCE
(34) NORTH CAROLINA WILDLIFE FEDERATION
1024 WASHINGTON STREET
RALEIGH,NC27605 		56-1564376 501(C)(3) 8,811       CONSERVATION ASSISTANCE
(35) NORTH DAKOTANS FOR CLEAN WATER WILDLIFE & PARKS
118 BROADWAY STE 716
FARGO,ND58102 		45-0460767 501(C)(3) 10,000       CONSERVATION ASSISTANCE
(36) NORTHERN PLAINS RESOURCE COUNCIL
220 SOUTH 27TH STREET STE A
BILLINGS,MT59101 		81-0367205 501(C)(3) 10,000       CONSERVATION ASSISTANCE
(37) OHIO ENVIRONMENTAL COUNCIL
1207 GRANDVIEW AVE SUITE 201
COLUMBUS,OH43212 		31-0805578 501(C)(3) 23,750       CONSERVATION ASSISTANCE
(38) PEPIN COUNTY
PO BOX 39
DURAND,WI54736 		39-6005728 170(C)(1) 6,800       CONSERVATION ASSISTANCE
(39) POWDER RIVER BASIN RESOURCE COUNCIL
934 NORTH MAIN STREET
SHERIDAN,WY82801 		74-2183158 501(C)(3) 10,000       CONSERVATION ASSISTANCE
(40) PRACTICAL FARMERS OF IOWA
600 5TH STREET SUITE 100
AMES,IA50010 		42-1255174 501(C)(3) 65,000       CONSERVATION ASSISTANCE
(41) RENEWABLE RESOURCES FOUNDATION INC
605 WEST 2ND AVENUE
ANCHORAGE,AK99501 		20-4949871 501(C)(3) 13,771       CONSERVATION ASSISTANCE
(42) RESTORE OR RETREAT
PO BOX 2048-NSU
THIBODAUX,LA70310 		72-1474850 501(C)(3) 75,000       CONSERVATION ASSISTANCE
(43) SAVE THE DUNES CONSERVATION FUND INC
444 BARKER ROAD
MICHIGAN CITY,IN46360 		35-1915468 501(C)(3) 7,500       CONSERVATION ASSISTANCE
(44) SENECA SOIL AND WATER CONSERVATION DISTRICT
3140 S SR 100 STE D
TIFFIN,OH44883 		30-0114825 170(C)(1) 5,500       CONSERVATION ASSISTANCE
(45) SOUTH DAKOTA WILDLIFE FEDERATION
PO BOX 7075
PIERRE,SD57501 		23-7314554 501(C)(3) 87,495       CONSERVATION ASSISTANCE
(46) SOUTHERN ENVIRONMENTAL LAW CENTER
201 WEST MAIN STREET STE 14
CHARLOTTESVILLE,VA22902 		52-1436778 501(C)(3) 184,000       CONSERVATION ASSISTANCE
(47) THE SIERRA CLUB FOUNDATION
85 SECOND STREET
SAN FRANCISCO,CA94105 		94-6069690 501(C)(3) 13,541       CONSERVATION ASSISTANCE
(48) THE UNITED CHRISTIAN COMMUNITY ASSOCIATION
1618 COUNTY RD 65
STAFFORD,AL36773 		63-1205867 501(C)(3) 7,500       CONSERVATION ASSISTANCE
(49) UNIVERSITY OF WISCONSIN STEVENS POINTS FOUNDATION
1703 FOURTH AVENUE
FRIENDSHIP,WI53934 		39-6098038 501(C)(3) 122,777       CONSERVATION ASSISTANCE
(50) VIRGINIA CONSERVATION SOCIETY
422 FRANKLIN STE 303
RICHMOND,VA23219 		51-0198762 501(C)(3) 66,152       CONSERVATION ASSISTANCE
(51) WEST VIRGINIA RIVERS COALITION
329 MACCORKLE AVE SE STE 109
CHARLESTON,WV25304 		52-1736621 501(C)(3) 29,711       CONSERVATION ASSISTANCE
(52) WESTERN ORGANIZATION OF RESOURCES COUNCILS
220 S 27TH STREET STE B
BILLINGS,MT59101 		45-0356819 501(C)(4) 10,000       CONSERVATION ASSISTANCE
(53) WILDEARTH GUARDIANS
516 ALTO STREET
SANTA FE,NM87508 		85-0406306 501(C)(3) 30,000       CONSERVATION ASSISTANCE
(54) YAHARA PRIDE FARMS
150 EAST GILMAN STREET STE 2600
MADISON,WI53703 		46-2488086 501(C)(4) 6,300       CONSERVATION ASSISTANCE
(55) CITIZENS FOR PENNSYLVANIA'S FUTURE
610 NORTH THIRD STREET
HARRISBURG,PA17101 		31-1607866 501(C)(3) 87,500       CONSERVATION ASSISTANCE
(56) CLEAN WISCONSIN INC
122 STATE STREET STE 200
MADISON,WI53703 		39-1413448 501(C)(3) 10,000       CONSERVATION ASSISTANCE
(57) CONSERVATION FEDERATION OF MISSOURI
728 W MAIN STREET
JEFFERSON CITY,MO65101 		44-0606356 501(C)(3) 5,941       CONSERVATION ASSISTANCE
(58) CONSERVATION LAW FOUNDATION INC
62 SUMMER STREET
BOSTON,MA02110 		04-6149986 501(C)(3) 60,000       CONSERVATION ASSISTANCE
2
Enter total number of section 501(c)(3) and government organizations listed in the line 1 table ................ Bullet Image
55
3
Enter total number of other organizations listed in the line 1 table ........................ . Bullet Image
3
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50055P
Schedule I (Form 990) 2013

Schedule I (Form 990) 2013
Page 2
Part III
Grants and Other Assistance to Individuals in the United States. Complete if the organization answered "Yes" to Form 990, Part IV, line 22.
Part III can be duplicated if additional space is needed.
(a)Type of grant or assistance (b)Number of
recipients		 (c)Amount of
cash grant		 (d)Amount of
non-cash assistance		 (e)Method of valuation (book,
FMV, appraisal, other)		 (f)Description of non-cash assistance
(1) Cover Crop Champion 1 7,000      












Part IV
Supplemental Information. Provide the information required in Part I, line 2, Part III, column (b), and any other additional information.
Return Reference Explanation
FORM 990, SCHEDULE I, PART I, LINE 2: THE NATIONAL WILDLIFE FEDERATION (NWF) PROVIDES ORGANIZATIONAL SUPPORT THROUGHOUT THE YEAR IN THE FORM OF GRANTS AND AWARDS. THIS SUPPORT IS GIVEN TO BOTH ORGANIZATIONS AND INDIVIDUALS WHOSE WORK WILL FURTHER BENEFIT THE MISSION OF NWF'S CONSERVATION AND EDUCATION PROGRAMS. FOR GRANTS THAT ARE SUB-AWARDS AND WHERE THE ORIGINAL FUNDS WERE GRANTED TO NWF, WE REQUIRE THE AWARDEE TO REPORT TO NWF ON HOW THE FUNDS ARE USED. IN CASES WHERE IT IS NWF FUNDS THAT ARE GIVEN OUT AS A GRANT, THERE ARE TWO TYPES: 1.) IF THE GRANT IS FOR ORGANIZATIONAL SUPPORT TO A 501(C)(3) AFFILIATE, NWF DOES NOT ASK THEM TO REPORT TO US. THE GRANT CONTRACT SPECIFIES THE TERMS AND USES OF THE GRANT. 2.) THE OTHER TYPE OF GRANT WOULD BE FOR A NON-AFFILIATE OR NON 501(C)(3) ENTITY THAT IS IN THE CONSERVATION AND EDUCATION FIELD. NATIONAL WILDLIFE FEDERATION SPECIFIES IN ITS AWARD LETTER TO GRANTEES THE REPORTING REQUIREMENTS ON THE USE OF THE FUNDS AND IN SOME CASES RESERVES THE RIGHT TO EXAMINE THE RECORDS ASSOCIATED WITH THE AWARD.
Schedule I (Form 990) 2013


Additional Data


Software ID:  
Software Version:  


Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" to Form 990, Part IV, line 23.
SchJMediumBullet Attach to Form 990. SchJMediumBullet See separate instructions.
SchJMediumBullet Information about Schedule J (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed in Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain....
1b
 
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked in line 1a? ..
2
 
 
3
Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.
4
During the year, did any person listed in Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ................
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........
4b
 
No
c
Participate in, or receive payment from, an equity-based compensation arrangement? .........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3) and 501(c)(4) organizations only must complete lines 5-9.
5
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization? .........................
5b
 
No
If "Yes," to line 5a or 5b, describe in Part III.
6
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization? ...........................
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," to line 6a or 6b, describe in Part III.
7
For persons listed in Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported in Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" to line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50053T
Schedule J (Form 990) 2013

Schedule J (Form 990) 2013
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.
For each individual whose compensation must be reported in Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.
(A) Name and Title (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation
reported as deferred
in prior Form 990
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
(1)Larry J SchweigerPresident - NWF (i)
(ii)		 298,277
0 		0
0 		43,272
0 		12,755
0 		12,051
0 		366,355
0 		0
0
(2)Jaime B MatyasChief Operating Officer (i)
(ii)		 225,915
0 		0
0 		18,090
0 		17,009
0 		18,473
0 		279,487
0 		0
0
(3)Dulce M Gomez-ZormeloTreasurer - NWF (i)
(ii)		 163,170
0 		0
0 		19,896
0 		13,100
0 		17,270
0 		213,436
0 		0
0
(4)Barbara G McIntoshSecretary - NWF (i)
(ii)		 155,805
0 		0
0 		17,757
0 		8,858
0 		17,001
0 		199,421
0 		0
0
(5)Julie Blessyn DavisFormer Assistant Secretary (i)
(ii)		 139,542
0 		0
0 		3,790
0 		5,847
0 		7,098
0 		156,277
0 		0
0
(6)James S LyonVP of Conservation Policy (i)
(ii)		 156,689
0 		0
0 		13,786
0 		12,139
0 		11,879
0 		194,493
0 		0
0
(7)Kevin J CoyleVP of Education & Training (i)
(ii)		 147,636
0 		0
0 		22,454
0 		12,137
0 		11,739
0 		193,966
0 		0
0
(8)Anthony P CaligiuriSR VP Conservation & Education (i)
(ii)		 153,061
0 		0
0 		8,548
0 		11,562
0 		17,388
0 		190,559
0 		0
0
(9)Andrew P BuchsbaumRegional Exec Dir/Great Lakes (i)
(ii)		 126,176
0 		0
0 		23,712
0 		8,583
0 		2,004
0 		160,475
0 		0
0
(10)Edward J ColemanGeneral Manager Product & Supp (i)
(ii)		 122,329
0 		0
0 		25,591
0 		8,976
0 		1,528
0 		158,424
0 		0
0
(11)Meri-Margaret DeoudesVP/ Strategic Alliances & Spec (i)
(ii)		 130,076
0 		0
0 		17,720
0 		8,136
0 		17,517
0 		173,449
0 		0
0
(12)Anne M SenftVP of Philanthropy (i)
(ii)		 129,574
0 		0
0 		17,704
0 		9,512
0 		6,336
0 		163,126
0 		0
0
(13)Susan R KaderkaRegional Executive Director (i)
(ii)		 115,639
0 		0
0 		24,275
0 		9,058
0 		7,054
0 		156,026
0 		0
0
Schedule J (Form 990) 2013

Schedule J (Form 990) 2013
Page 3
Part III
Supplemental Information
Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II.
Also complete this part for any additional information.
Return Reference Explanation
Schedule J (Form 990) 2013

Additional Data


Software ID:  
Software Version:  
Schedule L
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Transactions with Interested Persons
MediumBullet Complete if the organization answered
"Yes" on Form 990, Part IV, lines 25a, 25b, 26, 27, 28a, 28b, or 28c,
or Form 990-EZ, Part V, line 38a or 40b.
MediumBullet Attach to Form 990 or Form 990-EZ. MediumBullet See separate instructions.
MediumBulletInformation about Schedule L (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Excess Benefit Transactions (section 501(c)(3) and section 501(c)(4) organizations only).
Complete if the organization answered "Yes" on Form 990, Part IV, line 25a or 25b, or Form 990-EZ, Part V, line 40b.
1(a) Name of disqualified person (b) Relationship between disqualified person and organization (c) Description of transaction (d) Corrected?
Yes No





2
Enter the amount of tax incurred by organization managers or disqualified persons during the year under section 4958. ........................... Bullet Image$
 
3
Enter the amount of tax, if any, on line 2, above, reimbursed by the organization ....... Bullet Image$
 

Part II
Loans to and/or From Interested Persons.
Complete if the organization answered "Yes" on Form 990-EZ, Part V, line 38a, or Form 990, Part IV, line 26; or if the organization reported an amount on Form 990, Part X, line 5, 6, or 22
(a) Name of interested person (b) Relationship with organization (c) Purpose of loan (d) Loan to or from the organization? (e)Original principal amount (f)Balance due (g) In default? (h) Approved by board or committee? (i)Written agreement?
To From Yes No Yes No Yes No
(1) shelley cohen director green ball   X 5,000 200   No Yes     No
(2) shelley cohen director connie's   X 2,000 2,000   No Yes     No
Total ......Small Bullet $ 2,200
Part III
Grants or Assistance Benefitting Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 27.
(a) Name of interested person (b) Relationship between interested person and the organization (c) Amount of assistance (d) Type of assistance (e) Purpose of assistance
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50056A
Schedule L (Form 990 or 990-EZ) 2013
Schedule L (Form 990 or 990-EZ) 2013
Page 2
Part IV
Business Transactions Involving Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 28a, 28b, or 28c.
(a) Name of interested person (b) Relationship between interested person and the organization (c) Amount of transaction (d) Description of transaction (e) Sharing of organization's revenues?
Yes No
(1) Bruce Wallace Director 25,000 Legal Services   No
Part V
Supplemental Information
Provide additional information for responses to questions on Schedule L (see instructions).
Return Reference Explanation
Business Transaction INvolving INterested Person Hooper Hathaway P.C. , a law firm at which Mr. Wallace is employed, is engaged to provide advice, support, and litigation services in connection with the efforts by NWF to prevent or limit environmentally injurious mining activities in the Upper Peninsula of Michigan, specifically to a potential mine site known as "Eagle Prospect".
Schedule L (Form 990 or 990-EZ) 2013

Additional Data


Software ID:  
Software Version:  




SCHEDULE M
(Form 990)

Department of the Treasury
Internal Revenue Service
Noncash Contributions
Right pointing arrow large imageComplete if the organizations answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image Attach to Form 990.
Right pointing arrow large imageInformation about Schedule M (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Types of Property
(a)
Check if applicable 		(b)
Number of contributions or items contributed 		(c)
Noncash contribution amounts reported on
Form 990, Part VIII, line 1g 		(d)
Method of determining
noncash contribution amounts
1 Art—Works of art ....        
2 Art—Historical treasures .        
3 Art—Fractional interests ..        
4 Books and publications ..      
5 Clothing and household
goods ....... 		     
6 Cars and other vehicles ..        
7 Boats and planes ....        
8 Intellectual property ...        
9 Securities—Publicly traded . X 26 78,660 FMV
10 Securities—Closely held stock .        
11 Securities—Partnership, LLC,
or trust interests .... 		       
12 Securities—Miscellaneous ..        
13 Qualified conservation
contribution—Historic
structures ..... 		       
14 Qualified conservation
contribution—Other ... 		       
15 Real estate—Residential .        
16 Real estate—Commercial ..        
17 Real estate—Other ...        
18 Collectibles .....        
19 Food inventory ...        
20 Drugs and medical supplies .        
21 Taxidermy ......        
22 Historical artifacts ....        
23 Scientific specimens ..        
24 Archeological artifacts ...        
25 Other Right pointing arrow large image ( )
26 Other Right pointing arrow large image( )
27 Other Right pointing arrow large image( )
28 Other Right pointing arrow large image ( )
29
Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement ...
29
 
Yes
No
30a
During the year, did the organization receive by contribution any property reported in Part I, lines 1 through 28, that
it must hold for at least three years from the date of the initial contribution, and which is not required to be used
for exempt purposes for the entire holding period? ..................
30a
 
No
b
If "Yes," describe the arrangement in Part II.
31
Does the organization have a gift acceptance policy that requires the review of any non-standard contributions?
31
Yes
 
32a
Does the organization hire or use third parties or related organizations to solicit, process, or sell noncash
contributions? ..........................
32a
Yes
 
b
If "Yes," describe in Part II.
33
If the organization did not report an amount in column (c) for a type of property for which column (a) is checked,
describe in Part II.
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 51227J
Schedule M (Form 990) (2013)
Schedule M (Form 990) (2013)
Page 2
Part II
Supplemental Information. Provide the information required by Part I, lines 30b,
32b, and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, the number of items received, or a combination of both. Also complete this part for any additional information.
Return Reference Explanation
FORM 990, SCHEDULE M, LINE 32B NATIONAL WILDLIFE FEDERATION USES A BROKERAGE HOUSE TO SELL NONCASH CONTRIBUTIONS (PUBLICLY TRADED SECURITIES).
Schedule M (Form 990) (2013)
Additional Data


Software ID:  
Software Version:  
SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
MediumBullet Information about Schedule O (Form 990 or 990-EZ) and its instructions is at
www.irs.gov/form990.
OMB No. 1545-0047
2013
Open to Public
Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Return Reference Explanation
FORM 990, PART I, LINE 1 - DESCRIPTION OF ORGANIZATION MISSION: NWF'S MISSION IS TO INSPIRE AMERICANS TO PROTECT WILDLIFE FOR OUR CHILDREN'S FUTURE. NWF HAS THREE STRATEGIC PROGRAMMATIC AREAS: A) ICONIC LANDSCAPES, B) HEALTHY WATERS AND C) VIBRANT COMMUNITIES. THROUGH EDUCATION, OUTREACH AND ADVOCACY, NWF PURSUES SOLUTIONS THAT REDUCE THREATS TO WILDLIFE AND PEOPLE. NWF IS PROTECTING AND RESTORING HABITATS WITH HIGH WILDLIFE VALUE AND THOSE AT RISK FROM SUBURBAN SPRAWL, RESOURCE EXTRACTION AND CLIMATE CHANGE. WE ALSO PRETECT AND RESTORE FRESHWATER, ESTUARINE AND MARINE ECOSYSTEMS THREATENED BY NUTRIENT POLLUTION, INVASIVE SPECIES, CLIMATE CHANGE IMPACTS, HABITAT DESTRUCTION, SEWAGE OVERFLOWS, TOXIC WASTE AND IMPROPER DIVERSION OF NEEDED SEDIMENT.
FORM 990, PART III, LINE 4D - OTHER PROGRAM SERVICES: Membership education programs maintain an active, engaged and informed membership providing supporters with the information and inspiration to make a difference in their own backyards, their communities, and across the country. NWF reaches millions of supporters on a monthly basis to communicate the most pressing needs facing the environment today - from people becoming more disconnected from nature to loss of habitat and the impacts of climate change. Through such publications as National Wildlife magazine, the NWF website, and other sources of information, NWF is educating our membership base on how NWF is working to protect wildlife and habitat. Every month, through National Wildlife millions of people can read informative feature articles about wildlife and wildlife conservation , the latest environmental news and success stories from NWF and around the nation. In addition to advocating for policies that make lands and waters more resilient to harmful climate change impacts, NWF serves as a national leader on training the professionals who manage land and water to address this challenge. NWF produces reports and workshops to help state and federal agencies understand and address the vulnerability of wildlife to climate change impacts. This ground-breaking work led the Department of the Interior to award to NWF the Partners in Conservation award. NWF also works with land trusts, watershed protection groups and others in incorporating information about changing temperatures and precipitation patterns so that they can maximize the chances of success for their habitat protection and restoration work. Other nature education materials communicate NWF's mission to raise public awareness around our three main objectives: getting kids back outside, safeguarding wildlife and habitat and finding solutions to climate change. With our cards and wildlife inspired items, NWF has more ways to engage our 4 million members and supporters while also getting our message to new audiences who have an interest in protecting wildlife.
FORM 990, PART VI, SECTION A, LINE 1B: THE NWF EXECUTIVE COMMITTEE IS COMPOSED OF THE BOARD CHAIR AND SIX OTHER MEMBERS OF THE BOARD. THE EXECUTIVE COMMITTEE HAS AND EXERCISES THE POWERS DELEGATED TO THEM BY THE FEDERATION BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION A, LINE 6: NWF'S 49 STATE AND TERRITORIAL AUTONOMOUS AND UNRELATED ENTITIES ARE MEMBERS OF THE FEDERATION.
FORM 990, PART VI, SECTION A, LINE 7A: AFFILIATE REPRESENTATIVES ELECT THE MAJORITY OF THE BOARD OF DIRECTORS OF THE NATIONAL WILDLIFE FEDERATION.
FORM 990, PART VI, SECTION B, LINE 11B: NWF'S FINANCE DEPARTMENT COMPILES DATA AND SCHEDULES FOR THE IRS FORM 990 FROM AUDITED FINANCIAL STATEMENTS. BDO USA, LLP PREPARES AND REVIEWS THE RETURN. NWF BOARD MEMBERS ARE PROVIDED WITH A DRAFT COPY OF THE 990 RETURN. A NWF AUDIT COMMITTEE MEETING IS HELD WHERE THE FULL BOARD IS INVITED TO PARTICIPATE IN DISCUSSING THE 990 PRIOR TO FILING. THE NWF FINANCE STAFF, GENERAL COUNSEL, AND THE BDO TAX PARTNER ADDRESS AND ANSWER ANY QUESTIONS THAT THE BOARD MAY HAVE.
FORM 990, PART VI, SECTION B, LINE 12C: OFFICERS, DIRECTORS, TRUSTEES, AND EMPLOYEES ARE REQUIRED TO DISCLOSE ANY POTENTIAL ISSUES THAT MAY CAUSE A CONFLICT. GENERAL COUNSEL AND HUMAN RESOURCES COMMUNICATE POLICY TO BOARD AND EMPLOYEES. FORMS ARE REVIEWED AND DISCLOSURES REVIEWED BY A COMMITTEE OF THE BOARD.
FORM 990, PART VI, SECTION B, LINE 15A: THE COMPENSATION OF THE CEO OF NATIONAL WILDLIFE FEDERATION IS SET BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS, WHICH CONSISTS OF SEVEN INDEPENDENT BOARD MEMBERS. THE EXECUTIVE COMMITTEE RELIES ON THE ANNUAL COMPRHENSIVE COMPENSATION STUDY PREPARED BY AN INDEPENDENT OUTSIDE CONSULTING FIRM SPECIFICALLY FOR THE NATIONAL WILDLIFE FEDERATION.
FORM 990, PART VI, SECTION C, LINE 19: NWF MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND 990'S AVAILABLE TO THE PUBLIC UPON REQUEST. NWF MAKES ITS AUDITED FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC ON ITS OWN WEBSITE AND UPON REQUEST.
FORM 990, PART XI, LINE 9 - CHANGES IN NET ASSETS: CHANGE IN SPLIT INTEREST AGREEMENTS 338,570 PENSION EXPENSE (190,487) PENSION GAIN 1,531,637 --------- TOTAL TO FORM 990, PART XI, LINE 9 1,679,721
Amended Return: Due to an administrative error by the outside accounting firm, an incorrect version of this return was originally filed electronically. Although the net assets did not change, expenses and revenue totals and detail have changed as well as other items. This return is the final version as reviewed and approved by the organization.
FORM 990 PART IX LINE 11G DESCRIPTION:CONTRACTUAL & CONSULTANT TOTAL FEES:2944738
FORM 990 PART IX LINE 11G DESCRIPTION:GRAPHICS, DESIGN, COPY TOTAL FEES:187449
FORM 990 PART IX LINE 11G DESCRIPTION:DATA ENTRY - OUTSOURCE TOTAL FEES:207211
FORM 990 PART IX LINE 11G DESCRIPTION:LETTER SHOP - OUTSOURCE TOTAL FEES:1601967
FORM 990 PART IX LINE 11G DESCRIPTION:FULFILLMENT - OUTSOURCE TOTAL FEES:4117222
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2013

Additional Data


Software ID:  
Software Version:  
SCHEDULE R
(Form 990)
Department of the Treasury
Internal Revenue Service
Related Organizations and Unrelated Partnerships
MediumBulletComplete if the organization answered "Yes" on Form 990, Part IV, line 33, 34, 35b, 36, or 37.
MediumBulletAttach to Form 990. MediumBullet See separate instructions.
MediumBullet Information about Schedule R (Form 990) and its instructions is at www.irs.gov/form990.

OMB No. 1545-0047
2013
Open to Public Inspection
Name of the organization
National Wildlife Federation
 
Employer identification number

53-0204616
Part I
Identification of Disregarded Entities Complete if the organization answered "Yes" on Form 990, Part IV, line 33.
(a)
Name, address, and EIN (if applicable) of disregarded entity


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Total income


 		(e)
End-of-year assets


 		(f)
Direct controlling
entity










Part II
Identification of Related Tax-Exempt Organizations Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.
(a)
Name, address, and EIN of related organization


(b)
Primary activity


 		(c)
Legal domicile (state
or foreign country)

 		(d)
Exempt Code section


 		(e)
Public charity status
(if section 501(c)(3))

 		(f)
Direct controlling
entity

 		(g)
Section 512(b)(13) controlled entity?
Yes No
(1) NATIONAL WILDLIFE FEDERATION ENDOWMENT

11100 WILDLIFE CENTER DRIVE

RESTON,VA201905362
52-0806695 		SUPPORT NWF DC 501(C)(3) 509(A)(3)I NA
 
 
No












For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50135Y
Schedule R (Form 990) 2013
Schedule R (Form 990) 2013
Page 2
Part III
Identification of Related Organizations Taxable as a Partnership Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.
(a)
Name, address, and EIN of
related organization



 		(b)
Primary activity




 		(c)
Legal
domicile
(state or foreign
country)


 		(d)
Direct controlling
entity



 		(e)
Predominant income(related, unrelated, excluded from tax under sections 512-514)

(f)
Share of total income




 		(g)
Share of end-of-year
assets



 		(h)
Disproprtionate allocations?




 		(i)
Code V-UBI
amount in box 20 of
Schedule K-1
(Form 1065)
 		(j)
General or
managing
partner?



 		(k)
Percentage
ownership
Yes No Yes No












Part IV
Identification of Related Organizations Taxable as a Corporation or Trust Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.
(a)
Name, address, and EIN of
related organization
 		(b)
Primary activity
 		(c)
Legal
domicile
(state or foreign
country)
 		(d)
Direct controlling
entity
 		(e)
Type of entity
(C corp, S corp,
or trust) 		(f)
Share of total income
 		(g)
Share of end-of-year
assets
 		(h)
Percentage
ownership
 		(i)
Section 512(b)(13) controlled entity?
Yes No












Schedule R (Form 990) 2013
Schedule R (Form 990) 2013
Page 3
Part V
Transactions With Related Organizations Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35b, or 36.
Note. Complete line 1 if any entity is listed in Parts II, III, or IV of this schedule.
Yes
No
1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?
a Receipt of (i) interest (ii) annuities (iii) royalties or (iv) rent from a controlled entity . . . . . . . . . . . . . . . . . . . . . . .
1a
 
No
b Gift, grant, or capital contribution to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1b
 
No
c Gift, grant, or capital contribution from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1c
Yes
 
d Loans or loan guarantees to or for related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1d
 
No
e Loans or loan guarantees by related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1e
Yes
 
f Dividends from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1f
 
No
g Sale of assets to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1g
 
No
h Purchase of assets from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1h
 
No
i Exchange of assets with related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1i
 
No
j Lease of facilities, equipment, or other assets to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1j
 
No
k Lease of facilities, equipment, or other assets from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . .
1k
 
No
l Performance of services or membership or fundraising solicitations for related organization(s) . . . . . . . . . . . . . . . . . . . .
1l
 
No
m Performance of services or membership or fundraising solicitations by related organization(s) . . . . . . . . . . . . . . . . . . . .
1m
 
No
n Sharing of facilities, equipment, mailing lists, or other assets with related organization(s) . . . . . . . . . . . . . . . . . . . . .
1n
Yes
 
o Sharing of paid employees with related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1o
 
No
p Reimbursement paid to related organization(s) for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1p
Yes
 
q Reimbursement paid by related organization(s) for expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1q
Yes
 
r Other transfer of cash or property to related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1r
 
No
s Other transfer of cash or property from related organization(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1s
Yes
 
2
If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.
(a)
Name of related organization 		(b)
Transaction
type (a-s) 		(c)
Amount involved 		(d)
Method of determining amount involved





Schedule R (Form 990) 2013
Schedule R (Form 990) 2013
Page 4
Part VI
Unrelated Organizations Taxable as a Partnership Complete if the organization answered "Yes" on Form 990, Part IV, line 37.
Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.
(a)
Name, address, and EIN of entity 		(b)
Primary activity 		(c)
Legal domicile
(state or foreign
country) 		(d)
Predominant income (related, unrelated, excluded from tax under sections 512-514)

(e)
Are all partners
section
501(c)(3)
organizations? 		(f)
Share of total income




 		(g)
Share of
end-of-year
assets 		(h)
Disproprtionate allocations? 		(i)
Code V?UBI
amount in box 20
of Schedule K-1
(Form 1065) 		(j)
General or
managing
partner? 		(k)
Percentage
ownership
Yes No Yes No Yes No






























Schedule R (Form 990) 2013
Schedule R (Form 990) 2013
Page 5
Part VII
Supplemental Information
Provide additional information for responses to questions on Schedule R (see instructions).
Return Reference Explanation
Schedule R (Form 990) 2013
Additional Data


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