Attach to Form 990 or 990-EZ.
Information about Schedule O (Form 990 or 990-EZ) and its instructions is at| Return Reference | Explanation |
|---|---|
| PART I - LINE 5 | Affiliation agreement: To support its activities, TAG entered into an affiliation agreement with Interactive Advertising Bureau, Inc. (IAB), a non-profit corporation. The agreement commenced July 1, 2015 for a one-year period, which automatically renews for successive one year periods unless cancelled in writing by either party at least 120 days prior to termination. Under the terms set forth in the agreement, IAB provides TAG with certain professional and administrative staffing, office space, office services, other administrative support and limited licensing of certain intellectual property of IAB. Program contractor: To support its activities, TAG entered into an agreement with IAB Technology Laboratory, Inc. ("TechLab"), a non-profit corporation. The agreement commenced July 1, 2015 for a one-year period, which automatically renews for successive month-to-month periods unless cancelled in writing by either party at least 30 days prior to termination. Under the terms set forth in the agreement, TechLab provides TAG with strategic working group management and oversight for various programs. PART III - LINE 1 THE TRUSTWORTHY ACCOUNTABILITY GROUP ("TAG") IS A CROSS-INDUSTRY ACCOUNTABILITY ORGANIZATION ESTABLISHED TO COMBAT CRIMINAL ACTIVITY ACROSS THE DIGITAL ADVERTISING SUPPLY CHAIN. THE ORGANIZATION WORKS COLLABORATIVELY WITH COMPANIES THROUGHOUT THE SUPPLY CHAIN IN FOUR AREAS CRITICAL TO THE CONTINUED GROWTH AND DEVELOPMENT OF THE DIGITAL ADVERTISING INDUSTRY. THE FOUR CRITICAL AREAS ARE: ELIMINATION OF FRAUD, COMBATTING MALWARE, FIGHTING INTERNET PIRACY AND PROMOTING TRANSPARENCY. TRANSPARENCY. |
| PART VI - SECTION B - QUESTION 11B | THE SENIOR DIRECTOR OF FINANCE AND ADMINISTRATION WILL REVIEW THE 990 PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. |
| PART VI - SECTION C - QUESTION 19 | TAG DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. |
| FORM 990 PART IX LINE 11G | DESCRIPTION:PAYROLL FEES TOTAL FEES:254 |
| FORM 990 PART IX LINE 11G | DESCRIPTION:ADVERTISING BUREAU TOTAL FEES:120000 |
| FORM 990 PART IX LINE 11G | DESCRIPTION:COORDINATOR TOTAL FEES:175000 |
| FORM 990 PART IX LINE 11G | DESCRIPTION:OTHER CONSULTANTS TOTAL FEES:190897 |
| FORM 990 PART IX LINE 11G | DESCRIPTION:HIRING COSTS TOTAL FEES:22128 |
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