Form990
Click to see attachment
Department of the TreasuryInternal Revenue Service
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private
foundations)
MediumBullet Do not enter social security numbers on this form as it may be made public.
MediumBullet Information about Form 990 and its instructions is at www.IRS.gov/form990.
OMB No. 1545-0047
2015
Open to Public Inspection
A For the 2015 calendar year, or tax year beginning 07-01-2015 , and ending 06-30-2016
BCheck if applicable:
CName of organization
THE ADVERTISING COUNCIL INC
 
 
Doing business as
 
 
Number and street (or P.O. box if mail is not delivered to street address)
815 SECOND AVENUE 9TH FLOOR
 
Room/suite
City or town, state or province, country, and ZIP or foreign postal code
NEW YORK, NY10017
D Employer identification number

13-0417693
E Telephone number

G Gross receipts $ 55,202,291
F Name and address of principal officer:
KENNETH M KROLL
815 SECOND AVENUE 9TH FLOOR
NEW YORK,NY10017
I
Tax-exempt status: (   ) LeftBullet (insert no.) or
J
Website:MediumBullet
HTTP://WWW.ADCOUNCIL.ORG/
H(a)
Is this a group return for
subordinates?
H(b)
Are all subordinates
included?
If "No," attach a list. (see instructions)
H(c)
Group exemption number MediumBullet  
K Form of organization:  
L Year of formation: 1942
M State of legal domicile: NY
Part I
Summary
Activities & Governance 1 Briefly describe the organization’s mission or most significant activities: SEE SCHEDULE O
2 Check this box MediumBullet
3 Number of voting members of the governing body (Part VI, line 1a) ........ 3 137
4 Number of independent voting members of the governing body (Part VI, line 1b) ..... 4 136
5 Total number of individuals employed in calendar year 2015 (Part V, line 2a) ...... 5 204
6 Total number of volunteers (estimate if necessary) ............. 6 407
7a Total unrelated business revenue from Part VIII, column (C), line 12 ........ 7a 0
b Net unrelated business taxable income from Form 990-T, line 34 ......... 7b 0
Revenues Prior Year Current Year
8 Contributions and grants (Part VIII, line 1h) ......... 12,533,958 16,506,037
9 Program service revenue (Part VIII, line 2g) ......... 30,868,318 33,829,082
10 Investment income (Part VIII, column (A), lines 3, 4, and 7d ) .... 1,675,487 443,046
11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) -288,785 -461,354
12 Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12) 44,788,978 50,316,811
Expenses; 13 Grants and similar amounts paid (Part IX, column (A), lines 1–3 )... 0 0
14 Benefits paid to or for members (Part IX, column (A), line 4)..... 0 0
15 Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) 16,477,102 17,741,382
16a Professional fundraising fees (Part IX, column (A), line 11e) ..... 46,000 49,000
b Total fundraising expenses (Part IX, column (D), line 25) MediumBullet2,392,603    
17 Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e).... 26,407,634 30,200,922
18 Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) 42,930,736 47,991,304
19 Revenue less expenses. Subtract line 18 from line 12....... 1,858,242 2,325,507
Net Assets or Fund Balances; Beginning of Current Year End of Year
20 Total assets (Part X, line 16)............. 40,747,730 42,203,062
21 Total liabilities (Part X, line 26)............. 15,644,091 15,032,283
22 Net assets or fund balances. Subtract line 21 from line 20..... 25,103,639 27,170,779
Part II
Signature Block
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
Preparer's signature
Date
PTIN
Firm's name MediumBullet
Firm's EIN MediumBullet
Firm's address MediumBullet



Phone no.
May the IRS discuss this return with the preparer shown above? (see instructions) ..........
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 11282Y Form 990 (2015)
Form 990 (2015)
Page 2
Part III
Statement of Program Service Accomplishments
Check if Schedule O contains a response or note to any line in this Part III ..............
1
Briefly describe the organization’s mission: SEE SCHEDULE O
2
Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? .....................
If "Yes," describe these new services on Schedule O.
3
Did the organization cease conducting, or make significant changes in how it conducts, any program
services? ...........................
If "Yes," describe these changes on Schedule O.
4
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.
4a (Code:   ) (Expenses $ 38,341,318 including grants of $   ) (Revenue $ 33,829,082 )
SEE SCHEDULE OTHE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS OR GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE. IN FY16, THE CAMPAIGNS THE AD COUNCIL PRODUCED RECEIVED $1.59 BILLION IN DONATED MEDIA SUPPORT ACROSS ALL PLATFORMS INCLUDING TV, RADIO, PRINT, OUT-OF-HOME, DIGITAL MEDIA AND MOBILE. WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO CHANGE BEHAVIORS AND SAVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS AND THIS YEAR WAS NO DIFFERENT. NEW CREATIVE, DIGITAL, MOBILE AND MEDIA PARTNERS WERE SECURED TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. SPECIFICALLY, WE: -LAUNCHED OVER 20 CAMPAIGNS WITH EXCEPTIONAL CREATIVE QUALITY AND COLLABORATED WITH BEST-IN-CLASS AGENCIES LIKE SAPIENT, R/GA, GOODBY, JWT AND ANOMALY (OVER 60 AWARDS WERE WON FOR CREATIVE, DIGITAL AND SOCIAL EXCELLENCE); -EXECUTED NEW PARTNERSHIPS WITH SOME OF OUR KEY BOARD MEMBER COMPANIES, MANY WHO ARE TRANSFORMING MARKETING AND ADVERTISING, INCLUDING AMAZON, GOOGLE, TWITTER, BEST BUY, UNILEVER, THE NFL, SNAP AND FACEBOOK; -HONED MEDIA PLANNING EXPERTISE AND SHIFTED CAMPAIGN FOCUS TO BETTER MEET THE TARGET AUDIENCE'S MEDIA CONSUMPTION HABITS AND DRIVE INNOVATION;-EXPANDED OUR CREATORS FOR GOOD PROGRAM--A PARTNERSHIP WITH SOME OF YOUTUBE'S TOP CREATORS WHERE WE LEVERAGE THEIR BUILT-IN AUDIENCES TO SPREAD THE WORD ABOUT SOCIAL CAUSES. SPECIFICALLY, LAUNCHED INFLUENCER PROGRAMS FOR THE SHELTER PET ADOPTION, RECYCLING, DISTRACTED DRIVING, BULLYING PREVENTION, DIVERSITY AND INCLUSION, AND TEEN DATING VIOLENCE CAMPAIGNS; -WORKING WITH LEADING GAMING COMPANIES AND TOP GAMING INFLUENCERS, CREATED A "GAME FOR GOOD" ADVISORY COMMITTEE TO HELP INFORM OUR CAMPAIGN PROGRAMS TO HARNESS THE POWER OF GAMES AND THE GAMING COMMUNITY TO DRIVE AWARENESS AND ENGAGEMENT; -EXECUTED OVER 60 CUSTOM MEDIA PARTNERSHIPS INCLUDING 30 CUSTOMIZED FACEBOOK CAMPAIGNS AND 5 FACEBOOK CREATIVE SHOP PROJECTS TO EXPAND THE REACH OF THE PSA CAMPAIGNS; -LAUNCHED NEW EFFORTS ON FIVE HIGHLY RELEVANT AND PRESSING CAMPAIGNS INCLUDING 1) PREVENTING COLLEGE SEXUAL ASSAULT ON CAMPUSES, 2) BULLYING PREVENTION, 3) SUPPORTING REFUGEES, 4) CHRONIC ABSENTEEISM AND 5) DIVERSITY AND INCLUSION. AT ANY GIVEN TIME, WE ARE CREATING AND REFRESHING OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS OR GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS THREE CRITICAL AREAS: 1) FAMILY & COMMUNITY; 2) HEALTH & SAFETY; AND 3) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES. IN FY2016, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVING ASSISTANCE, FATHERHOOD INVOLVEMENT, HUNGER PREVENTION, WILDFIRE PREVENTION, RECYCLING, SHELTER PET ADOPTION, DISCOVERING NATURE, JOB TRAINING & EMPLOYMENT, DIVERSITY & INCLUSION, REDUCING FOOD WASTE, PATHWAYS FOR EMPLOYMENT, FORECLOSURE PREVENTION AND COMMUNITY ENGAGEMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -DISCOVERING NATURE (WITH US FOREST SERVICE): IN 2015, THERE WERE MORE THAN 2.14 MILLION VISITS TO THE CAMPAIGN WEBSITE, WHICH HELPED TO INSPIRE YOUNG PEOPLE TO DISCOVER THE JOY OF EXPLORING THE NATURAL WORLD. -DIVERSITY & INCLUSION: THIS CAMPAIGN PROMOTES ACCEPTANCE AND ENCOURAGES PEOPLE TO REJECT DISCRIMINATION. DURING FY16, THE CAMPAIGN WAS VIEWED OVER 162 MILLION TIMES, SHARED 2.6 MILLION TIMES AND WAS THE BEST PERFORMING VIDEO ON UPWORTHY EVER. IT WAS ALSO FEATURED ON ADWEEK'S COVER, WINNING THE "BEST INSPIRATION VIDEO" AWARD IN AUGUST, 2015. A FOLLOW UP VIDEO POSTED ON VALENTINES DAY 2016 WAS VIEWED OVER 2 MILLION TIMES. FINALLY, RESULTS FROM THE CAMPAIGN'S CONTINUOUS TRACKING STUDY SHOWED THAT MORE ADULTS REPORTED "BEING MORE ACCEPTING AND INCLUSIVE OF OTHERS" (37% IN FEB, 2015 TO 43% IN MAY, 2016) -FORECLOSURE PREVENTION (WITH U.S. TREASURY): IN 2015, THE HOTLINE (WHERE HOMEOWNERS WHO ARE STRUGGLING WITH THEIR MORTGAGE PAYMENTS CAN GET ASSISTANCE) RECEIVED OVER 300,000 CALLS -WILDFIRE PREVENTION (WITH THE U.S. FOREST SERVICE): IN A 2015 SURVEY OF ADULTS AGE 18+, 86% OF RESPONDENTS CORRECTLY IDENTIFIED SMOKEY BEAR'S IMAGE, AND NEARLY ALL RESPONDENTS (94%) RECOGNIZED SMOKEY BEAR ON AN AIDED BASIS. TWO-THIRDS OF RESPONDENTS (64%) COULD RECITE SMOKEY'S SLOGAN "ONLY YOU CAN PREVENT WILDFIRES OR A SIMILAR PHRASE. IN 2015, THERE WERE MORE THAN 2.9 MILLION U.S. VISITS TO SMOKEYBEAR.COM; ADDITIONALLY, THE CAMPAIGN SECURED MORE THAN 334,000 LIKES ON FACEBOOK, 32,000 FOLLOWERS ON TWITTER, 860,000 VIEWS ON YOUTUBE, AND OVER 2,300 CONNECTIONS ON LINKEDIN. HEALTH & SAFETY: THESE CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY16 INCLUDED CAMPAIGNS ON BUZZED DRIVING, BULLYING PREVENTION, CHILDHOOD TRAUMA, DOMESTIC VIOLENCE PREVENTION, EMERGENCY PREPAREDNESS, SEAT BELT SAFETY, SAFE GUN STORAGE, TEEN DATING VIOLENCE, DISTRACTED DRIVING, UNDERAGE DRINKING AND RAISING AWARENESS OF THE EBOLA CRISIS. IN FY16, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON STROKE AWARENESS, AUTISM AWARENESS, DIABETES PREVENTION, PREVENTING HIGH BLOOD PRESSURE, FOOD SAFETY, ORAL HEALTH AND PREVENTING UNPLANNED PREGNANCIES. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -BUZZED DRIVING CAMPAIGN (WITH THE NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION): BETWEEN JANUARY AND JUNE 2016, THE CAMPAIGN WEBSITE RECEIVED APPROXIMATELY 70K VISITS, RESULTING IN OVER 1.5K PLEDGES TO NOT DRINK AND DRIVE. IN ADDITION, A "ROAD BLOCK" (WHERE MULTIPLE TV STATIONS IN A MARKET AIR THE SAME ADS IN THE SAME TIMEFRAME) GARNERED $8.4 MILLION IN DONATED MEDIA DURING THE HOLIDAY WEEK (12/26/15-12/31/15), WHICH IS THE HIGHEST VALUE SINCE THE ROADBLOCK'S INAUGURATION TEN YEARS AGO. -DIABETES PREVENTION (WITH THE AMERICAN DIABETES ASSOCIATION, AMERICAN MEDICAL ASSOCIATION AND CENTERS FOR DISEASE CONTROL AND PREVENTION): FOR THE FIRST HALF OF 2016, 544,000 PEOPLE VISITED THE CAMPAIGN WEBSITE; 186,000 COMPLETED THE ONLINE RISK TEST AND OVER 800 PEOPLE SIGNED UP FOR THE TEXTING PROGRAM. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN SUCCEED AND EXCEL. IN FY16, OUR CAMPAIGNS INCLUDED HIGH SCHOOL EQUIVALENCY, CHRONIC ABSENTEEISM, COLLEGE ACCESS, FINANCIAL LITERACY, LEARNING AND ATTENTION ISSUES, TEACHER RECRUITMENT AND SUPPORTING MINORITY EDUCATION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -COLLEGE ACCESS (WITH GET SCHOOLED AND VIACOM): THE CAMPAIGN SECURED $5.3 MILLION IN DONATED MEDIA SUPPORT (FROM OCTOBER, 2015 THRU MAY, 2016) AND 82% MORE VISITORS TO GETSCHOOLED.COM, AND 5 MILLION MORE PAGE VIEWS OF GET SCHOOLED RESOURCES WHEN COMPARED TO THE SAME TIME PERIOD IN THE PREVIOUS YEAR.
4b (Code:   ) (Expenses $   including grants of $   ) (Revenue $   )
4c (Code:   ) (Expenses $   including grants of $   ) (Revenue $   )
4d Other program services (Describe in Schedule O.)
(Expenses $   including grants of $   ) (Revenue $   )
4e Total program service expensesMediumBullet38,341,318
Form 990 (2015)
Form 990 (2015)
Page 3
Part IV
Checklist of Required Schedules
Yes
No
1
Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If "Yes," complete Schedule AClick to see attachment.....................
1
Yes
 
2
Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)? Click to see attachment...
2
Yes
 
3
Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If "Yes," complete Schedule C, Part I.............
3
 
No
4
Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II..............
4
 
No
5
Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Revenue Procedure 98-19? If "Yes," complete Schedule C, Part III.................
5
 
No
6
Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If "Yes," complete Schedule D, Part IClick to see attachment..................
6
 
No
7
Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas, or historic structures? If "Yes," complete Schedule D, Part IIClick to see attachment...
7
 
No
8
Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes," complete Schedule D, Part III Click to see attachment.............
8
 
No
9
Did the organization report an amount in Part X, line 21 for escrow or custodial account liability; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If "Yes," complete Schedule D, Part IVClick to see attachment..............
9
 
No
10
Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, permanent endowments, or quasi-endowments? If "Yes," complete Schedule D, Part VClick to see attachment......
10
 
No
11
If the organization’s answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII, VIII, IX, or X as applicable.
a
Did the organization report an amount for land, buildings, and equipment in Part X, line 10?
If "Yes," complete Schedule D, Part VI.Click to see attachment...................
11a
Yes
 
b
Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIIClick to see attachment.......
11b
 
No
c
Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIIIClick to see attachment.......
11c
 
No
d
Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part IXClick to see attachment............
11d
 
No
e
Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part XClick to see attachment
11e
Yes
 
f
Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes," complete Schedule D, Part XClick to see attachment
11f
Yes
 
12a
Did the organization obtain separate, independent audited financial statements for the tax year?
If "Yes," complete Schedule D, Parts XI and XII Click to see attachment.................
12a
Yes
 
b
Was the organization included in consolidated, independent audited financial statements for the tax year? If "Yes," and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional Click to see attachment
12b
 
No
13
Is the organization a school described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E
13
 
No
14a
Did the organization maintain an office, employees, or agents outside of the United States? .....
14a
 
No
b
Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, investment, and program service activities outside the United States, or aggregate foreign investments valued at $100,000 or more? If "Yes," complete Schedule F, Parts I and IV.........
14b
 
No
15
Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or other assistance to or for any foreign organization? If “Yes,” complete Schedule F, Parts II and IV.....
15
 
No
16
Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or other assistance to or for foreign individuals? If “Yes,” complete Schedule F, Parts III and IV...
16
 
No
17
Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If "Yes," complete Schedule G, Part I (see instructions) ....Click to see attachment
17
Yes
 
18
Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II............ Click to see attachment
18
Yes
 
19
Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If "Yes," complete Schedule G, Part III...................Click to see attachment
19
 
No
20a
Did the organization operate one or more hospital facilities? If "Yes," complete Schedule H....
20a
 
No
b
If "Yes" to line 20a, did the organization attach a copy of its audited financial statements to this return?
20b
 
 
Form 990 (2015)
Form 990 (2015)
Page 4
Part IV
Checklist of Required Schedules (continued)
21
Did the organization report more than $5,000 of grants or other assistance to any domestic organization or domestic government on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.....
21
 
No
22
Did the organization report more than $5,000 of grants or other assistance to or for domestic individuals on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III........
22
 
No
23
Did the organization answer "Yes" to Part VII, Section A, line 3, 4, or 5 about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If "Yes," complete Schedule J....................... Click to see attachment
23
Yes
 
24a
Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b through 24d and complete Schedule K. If “No,” go to line 25a...............
24a
 
No
b
Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...
24b
 
 
c
Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds? ...............
24c
 
 
d
Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year?...
24d
 
 
25a
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If "Yes," complete Schedule L, Part I............ Click to see attachment
25a
 
No
b
Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If "Yes," complete Schedule L, Part I ...................Click to see attachment
25b
 
No
26
Did the organization report any amount on Part X, line 5, 6, or 22 for receivables from or payables to any current or former officers, directors, trustees, key employees, highest compensated employees, or disqualified persons? If "Yes," complete Schedule L, Part II ................Click to see attachment
26
 
No
27
Did the organization provide a grant or other assistance to an officer, director, trustee, key employee, substantial contributor or employee thereof, a grant selection committee member, or to a 35% controlled entity or family member of any of these persons? If "Yes," complete Schedule L, Part III......... Click to see attachment
27
 
No
28
Was the organization a party to a business transaction with one of the following parties (see Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):
a
A current or former officer, director, trustee, or key employee? If "Yes," complete Schedule L,
Part IV ........................Click to see attachment
28a
 
No
b
A family member of a current or former officer, director, trustee, or key employee? If "Yes," complete Schedule L, Part IV.....................Click to see attachment
28b
 
No
c
An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof) was an officer, director, trustee, or direct or indirect owner? If "Yes," complete Schedule L, Part IV... Click to see attachment
28c
Yes
 
29
Did the organization receive more than $25,000 in non-cash contributions? If "Yes," complete Schedule M..
29
 
No
30
Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If "Yes," complete Schedule M .............
30
 
No
31
Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes," complete Schedule N, Part I.
31
 
No
32
Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes," complete Schedule N, Part II ...........
32
 
No
33
Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If "Yes," complete Schedule R, Part I ........
33
 
No
34
Was the organization related to any tax-exempt or taxable entity? If "Yes," complete Schedule R, Part II, III, or IV, and Part V, line 1.........................
34
 
No
35a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?
35a
 
No
b
If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," complete Schedule R, Part V, line 2 ...
35b
 
 
36
Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If "Yes," complete Schedule R, Part V, line 2.............
36
 
No
37
Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If "Yes," complete Schedule R, Part VI
37
 
No
38
Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11b and 19? Note. All Form 990 filers are required to complete Schedule O. ............
38
Yes
 
Form 990 (2015)
Form 990 (2015)
Page 5
Part V
Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response or note to any line in this Part V...........
Yes
No
1a
Enter the number reported in Box 3 of Form 1096 Enter -0- if not applicable ..
1a
156
b
Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable .
1b
0
c
Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................
1c
 
 
2a
Enter the number of employees reported on Form W-3, Transmittal of Wage and
Tax Statements, filed for the calendar year ending with or within the year covered by this return ..................
2a
204
b
If at least one is reported on line 2a, did the organization file all required federal employment tax returns?
Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file (see instructions)
2b
Yes
 
3a
Did the organization have unrelated business gross income of $1,000 or more during the year?...
3a
 
No
b
If “Yes,” has it filed a Form 990-T for this year? If “No” to line 3b, provide an explanation in Schedule O...
3b
 
 
4a
At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)? ..
4a
 
No
b
If "Yes," enter the name of the foreign country: MediumBullet
See instructions for filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts (FBAR).
5a
Was the organization a party to a prohibited tax shelter transaction at any time during the tax year? ..
5a
 
No
b
Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?
5b
 
No
c
If "Yes," to line 5a or 5b, did the organization file Form 8886-T? ............
5c
 
 
6a
Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible as charitable contributions? ...
6a
 
No
b
If "Yes," did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible? ......................
6b
 
 
7
Organizations that may receive deductible contributions under section 170(c).
a
Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor? ....................
7a
Yes
 
b
If "Yes," did the organization notify the donor of the value of the goods or services provided? .....
7b
Yes
 
c
Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282? .........................
7c
 
No
d
If "Yes," indicate the number of Forms 8282 filed during the year ....
7d
 
e
Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?
7e
 
No
f
Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ..
7f
 
No
g
If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required? ......................
7g
 
 
h
If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C? ..........................
7h
 
 
8
Sponsoring organizations maintaining donor advised funds.
Did a donor advised fund maintained by the sponsoring organization have excess business holdings at any time during the year? .........................
8
 
 
9a
Did the sponsoring organization make any taxable distributions under section 4966?...
9a
 
 
b
Did the sponsoring organization make a distribution to a donor, donor advisor, or related person?...
9b
 
 
10
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on Part VIII, line 12 ...
10a
 
b
Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities
10b
 
11
Section 501(c)(12) organizations. Enter:
a
Gross income from members or shareholders .........
11a
 
b
Gross income from other sources (Do not net amounts due or paid to other sources against amounts due or received from them.) ..........
11b
 
12a
Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?
12a
 
 
b
If "Yes," enter the amount of tax-exempt interest received or accrued during the year.
12b
 
13
Section 501(c)(29) qualified nonprofit health insurance issuers.
a
Is the organization licensed to issue qualified health plans in more than one state?
Note. See the instructions for additional information the organization must report on Schedule O.
13a
 
 
b
Enter the amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans ....
13b
 
c
Enter the amount of reserves on hand ............
13c
 
14a
Did the organization receive any payments for indoor tanning services during the tax year?.....
14a
 
No
b
If "Yes," has it filed a Form 720 to report these payments? If "No," provide an explanation in Schedule O..
14b
 
 
Form 990 (2015)
Form 990 (2015)
Page 6
Part VI
Governance, Management, and Disclosure For each "Yes" response to lines 2 through 7b below, and for a "No" response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.
Check if Schedule O contains a response or note to any line in this Part VI ..............
Section A. Governing Body and Management
Yes
No
1a
Enter the number of voting members of the governing body at the end of the tax year
1a
137
If there are material differences in voting rights among members of the governing body, or if the governing body delegated broad authority to an executive committee or similar committee, explain in Schedule O.
b
Enter the number of voting members included in line 1a, above, who are independent
1b
136
2
Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................
2
 
No
3
Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? .
3
 
No
4
Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? ...........................
4
 
No
5
Did the organization become aware during the year of a significant diversion of the organization’s assets? .
5
 
No
6
Did the organization have members or stockholders? ................
6
 
No
7a
Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or more members of the governing body? ....................
7a
 
No
b
Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, or persons other than the governing body? ...................
7b
 
No
8
Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:
a
The governing body? .......................
8a
Yes
 
b
Each committee with authority to act on behalf of the governing body? ............
8b
Yes
 
9
Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If "Yes," provide the names and addresses in Schedule O.......
9
 
No
Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)
Yes
No
10a
Did the organization have local chapters, branches, or affiliates? ............
10a
 
No
b
If "Yes," did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes?
10b
 
 
11a
Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? ............................
11a
 
No
b
Describe in Schedule O the process, if any, used by the organization to review this Form 990. .....
12a
Did the organization have a written conflict of interest policy? If "No," go to line 13.......
12a
Yes
 
b
Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ..........................
12b
Yes
 
c
Did the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes," describe in Schedule O how this was done...................
12c
Yes
 
13
Did the organization have a written whistleblower policy? ...............
13
Yes
 
14
Did the organization have a written document retention and destruction policy? .........
14
Yes
 
15
Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?
a
The organization’s CEO, Executive Director, or top management official ...........
15a
Yes
 
b
Other officers or key employees of the organization ................
15b
Yes
 
If "Yes" to line 15a or 15b, describe the process in Schedule O (see instructions).
16a
Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................
16a
 
No
b
If "Yes," did the organization follow a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the organization’s exempt status with respect to such arrangements? ............
16b
 
 
Section C. Disclosure
17
List the States with which a copy of this Form 990 is required to be filedMediumBullet
AL , AR , CA , CT , FL , GA , IL , KS , KY , MA , MD , MI , MN , MS , NC , NH , NJ , NM , NY , OK , OR , PA , RI , SC , TN , UT , VA , WV , WI
18
Section 6104 requires an organization to make its Form 1023 (or 1024 if applicable), 990, and 990-T (501(c)(3)s only) available for public inspection. Indicate how you made these available. Check all that apply.
19
Describe in Schedule O whether (and if so, how) the organization made its governing documents, conflict of interest policy, and financial statements available to the public during the tax year.
20
State the name, address, and telephone number of the person who possesses the organization's books and records:
MediumBulletKENNETH M KROLL SVP CONTROLLER815 SECOND AVENUE 9TH FLOOR   NEW YORK,NY10017 (212) 984-1946
Form 990 (2015)
Form 990 (2015)
Page 7
Part VII
Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors
Check if Schedule O contains a response or note to any line in this Part VII ..............
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees
1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

RoundBullet List all of the organization’s current key employees, if any. See instructions for definition of "key employee."
RoundBullet List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the
organization and any related organizations.

RoundBullet List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

RoundBullet List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest
compensated employees; and former such persons.
Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; OfficerInd; Key Employee; Highest compensated employee; FormerOfcrDirectorTrusteeInd;
(1) LISA SHERMAN......................................................................
PRESIDENT AND CEO
 45.70
.................
0.00 		X   X       750,684 0 497,631
(2) DAVID A CHRISTOPHER......................................................................
CHAIR
 3.50
.................
0.00 		X   X       0 0 0
(3) LAURA DESMOND......................................................................
IMMEDIATE PAST CHAIR
 2.00
.................
0.00 		X   X       0 0 0
(4) MARGO GEORGIADIS......................................................................
VICE CHAIR
 2.00
.................
0.00 		X   X       0 0 0
(5) DAVID SABLE......................................................................
VICE CHAIR
 2.00
.................
0.00 		X   X       0 0 0
(6) NANCY HILL......................................................................
SECRETARY
 1.00
.................
0.00 		X   X       0 0 0
(7) STEPHEN M LACY......................................................................
CHAIR FINANCE COMMITTEE
 3.00
.................
0.00 		X   X       0 0 0
(8) DAVE ABBOTT......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(9) JOSEPH ABRUZZESE......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(10) MICHAEL ACCAVITTI......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(11) TOM ADAMSKI......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(12) SPENCER BAIM......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(13) ADAM BAIN......................................................................
DIRECTOR
 1.00
.................
0.00 		X           0 0 0
(14) LARA BALAZS......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(15) JIM BANKOFF......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(16) MICHAEL BARRETT......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
(17) BARBARA BASNEY......................................................................
DIRECTOR
 0.50
.................
0.00 		X           0 0 0
Form 990 (2015)
Form 990 (2015)
Page 8
Part VII
Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)
(A)
Name and Title 		(B)
Average hours per week (list any hours for related organizations below dotted line) 		(C)
Position (do not check more than one box, unless person is both an officer and a director/trustee) 		(D)
Reportable compensation from the organization (W- 2/1099-MISC) 		(E)
Reportable compensation from related organizations (W- 2/1099-MISC) 		(F)
Estimated amount of other compensation from the organization and related organizations
Individual Trustee or Director; Institutional Trustee; OfficerInd; Key Employee; Highest compensated employee; FormerOfcrDirectorTrusteeInd;
(18) KATHLEEN BEHRENS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(19) ANDREW BENETT........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(20) TOM L BERNARDIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(21) DEIRDRE BIGLEY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(22) JOSEPH BIHLMIER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(23) LINDA BOFF........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(24) MONIQUE BONNER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(25) JAMES BOROW........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(26) HEIDI BROWNING........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(27) PHILIPPE BROWNING........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(28) LARRY BRUCK........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(29) KATIE BURKE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(30) TOBY BYRNE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(31) KASHA CACY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(32) SUSAN CANAVARI........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(33) LISA CHURCH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(34) WENDY CLARK........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(35) CAMERON CLAYTON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(36) MICHAEL CLINTON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(37) KATHY COLLINS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(38) EZRA COOPERSTEIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(39) LAURA CORB........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(40) SETH DALLAIRE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(41) JAMES EDMUND DATRI........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(42) TOM DAVIS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(43) MAINARDO DE NARDIS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(44) BERTA DE PABLOS-BARBIER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(45) SHANNON DENTON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(46) JERRI DEVARD........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(47) HARRIS DIAMOND........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(48) JOHN DILLON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(49) JONAH DISEND........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(50) RICHARD EDELMAN........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(51) ANDY ENGLAND........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(52) DAVID FISCHER........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(53) NANCY J FLETCHER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(54) MARK FORD........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(55) RICHARD FRANKEL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(56) ROB FREDERICK........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(57) RAJEEV GOEL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(58) TODD GOLDSTEIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(59) HENRY GOMEZ........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(60) BOB GREENBERG........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(61) BILL C HAGELSTEIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(62) KATHLEEN HALL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(63) LORI HILTZ........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(64) ROBERT HORLER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(65) DAWN HUDSON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(66) SUE HUNT........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(67) BRAD JAKEMAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(68) BRIAN JENNINGS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(69) GEORGE JOHN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(70) TIM JONES........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(71) ALEXANDER JUTKOWITZ........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(72) KAREN KAPLAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(73) HARRY KARGMAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(74) DENISE KARKOS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(75) MICHAEL E KASSAN........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(76) GARY KOEPKE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(77) MEREDITH KOPIT LEVIEN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(78) STEVE LANZANO........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(79) ESTHER LEE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(80) DAVID LEVY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(81) ANN LEWNES........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(82) ROBERT D LIODICE........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(83) WENDY MACGREGOR........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(84) JEFFREY S MADDOCK........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(85) ALAN MARKS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(86) ROSS MARTIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(87) GUSTAVO MARTINEZ........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(88) ROB MASTER........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(89) SERGE MATTA........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(90) COLIN MCCONNELL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(91) PETER MCDONOUGH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(92) SCOT MCLERNON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(93) MICHAEL MENDENHALL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(94) JONATHAN MILDENHALL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(95) JAMIE MOLDAFSKY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(96) STEVE MOSKO........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(97) CARTER MURRAY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(98) LAURA NELSON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(99) ROB NORMAN........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(100) JIM NORTON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(101) MARK OBRIEN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(102) STEVE PACHECO........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(103) JIM PALMER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(104) ELI PARISER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(105) PJ PEREIRA........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(106) STEVE R PHELPS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(107) JOHN PICCONE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(108) ANDY POLANSKY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(109) IVAN POLLARD........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(110) MICHAEL POWELL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(111) RAJA RAJAMANNAR........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(112) YIN RANI........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(113) GREG REVELLE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(114) SETH ROGIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(115) LEIF ROLL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(116) JO ANN ROSS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(117) MICHAEL I ROTH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(118) RANDALL ROTHENBERG........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(119) SHARON ROTHSTEIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(120) TROY RUHANEN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(121) TARA RUSH-TRIPP........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(122) KAREN SEAMEN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(123) JOHN SEIFERT........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(124) MICHAEL SENACKERIB........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(125) DAVE SENAY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(126) LORI SENECAL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(127) VINAY SHAHANI........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(128) ANN SIMONDS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(129) CLIVE SIRKIN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(130) SAMANTHA SKEY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(131) BRENT SMART........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(132) CHRISTINA SMEDLEY........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(133) SEN GORDON SMITH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(134) MICHAEL E SNEED........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(135) JORN SOCQUET........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(136) MITCH SPOLAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(137) MARTY ST GEORGE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(138) NADA STIRRATT........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(139) MEGAN STOOKE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(140) GREG STUART........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(141) SHANNON STUBO........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(142) MAUREEN SULLIVAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(143) DAN TARMAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(144) JAMIE TEDFORD........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(145) TODD TERESI........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(146) JAMES THOMPSON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(147) CHARLES W THURSTON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(148) LISA UTZSCHNEIDER........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(149) DEBORAH VAN VALKENBURGH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(150) SUNEET VARMA........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(151) GARY VAYNERCHUK........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(152) MEREDITH VERDONE........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(153) DEBORAH WAHL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(154) RUSSELL WALLACH........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(155) CONNIE WEAVER........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(156) ELIZABETH WEIL........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(157) TONY WEISMAN........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(158) SCOTT WELLS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(159) DAVID WILLIAMS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(160) TERRANCE WILLIAMS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(161) MICHELLE D WILSON........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(162) ROBERT V WINGO........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(163) BILL WISE........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(164) STEVEN WOLFE PEREIRA........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(165) LINDA YACCARINO........................................................................
DIRECTOR
 1.00
.......................0.00 		X           0 0 0
(166) JOHN ZISSIMOS........................................................................
DIRECTOR
 0.50
.......................0.00 		X           0 0 0
(167) JONATHAN FISH........................................................................
EXECUTIVE VP AND CFO
 39.80
.......................0.00 		    X       381,943 0 178,583
(168) BARBARA LESHINSKY........................................................................
EXECUTIVE VP
 40.10
.......................0.00 		      X     416,351 0 224,863
(169) PRISCILLA NATKINS........................................................................
EXECUTIVE VP
 38.80
.......................0.00 		      X     402,069 0 186,208
(170) PAULA VEALE........................................................................
EXECUTIVE VP
 36.00
.......................0.00 		      X     380,087 0 191,758
(171) ELIZABETH ELLARD........................................................................
EXECUTIVE VP
 38.50
.......................0.00 		      X     375,795 0 200,588
(172) HEIDI ARTHUR........................................................................
SENIOR VP
 36.20
.......................0.00 		      X     249,790 0 62,478
(173) KENNETH KROLL........................................................................
SENIOR VP
 40.00
.......................0.00 		      X     217,140 0 75,174
(174) REGINA BRADLEY........................................................................
SENIOR VP
 36.20
.......................0.00 		      X     216,761 0 81,495
(175) PETER DEMEE........................................................................
SENIOR VP
 36.40
.......................0.00 		      X     216,038 0 48,988
(176) SARA WEISENTHAL........................................................................
SENIOR VP
 40.00
.......................0.00 		      X     203,693 0 56,082
(177) MICHELLE HILLMAN........................................................................
SENIOR VP
 40.30
.......................0.00 		      X     203,158 0 56,866
(178) KATE EMANUEL........................................................................
SENIOR VP
 35.50
.......................0.00 		      X     200,584 0 88,603
(179) ANTHONY FOLENO........................................................................
SENIOR VP
 43.20
.......................0.00 		        X   212,795 0 56,517
(180) DANIELLE LINET........................................................................
SENIOR VP
 35.30
.......................0.00 		        X   205,364 0 84,442
(181) ANNE DEO........................................................................
SENIOR VP
 41.30
.......................0.00 		        X   162,401 0 90,690
(182) JULIE MCKINNON........................................................................
SENIOR VP
 36.10
.......................0.00 		        X   154,824 0 31,949
(183) KIMBERLY HARBIN........................................................................
SENIOR VP
 35.40
.......................0.00 		        X   142,445 0 37,245
(184) PEGGY CONLON SCH J PART III........................................................................
FORMER PRESIDENT AND CEO
 0.00
.......................0.00 		          X 217,482 0 1,743
1b Sub-Total................MediumBullet
c Total from continuation sheets to Part VII, Section A....MediumBullet
d Total (add lines 1b and 1c)...........MediumBullet 5,309,404 0 2,251,903
2
Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organization MediumBullet37
Yes
No
3
Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If "Yes," complete Schedule J for such individual ..............
3
Yes
 
4
For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If "Yes," complete Schedule J for such
individual...........................
4
Yes
 
5
Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If "Yes," complete Schedule J for such person ........
5
 
No
Section B. Independent Contractors
1
Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.
(A)
Name and business address 		(B)
Description of services 		(C)
Compensation
CIRCLE GRAPHICS LLC

120 9TH AVENUE
LONGMONT,CO80501 		DIGITAL PRINTING - BILLBOARD 3,209,708
EXECUTIVE MEDIA SERVICES INC

PO BOX 650823
DALLAS,TX75265 		PSA TALENT PAYROLL SERVICES 928,024
OGILVY & MATHER

636 11TH AVENUE
NEW YORK,NY10036 		AD AGENCY PRODUCTION SERVICES 890,318
RGA MEDIA GROUP

450 WEST 33RD ST 12TH FL
NEW YORK,NY10001 		AD AGENCY PRODUCTION SERVICES 785,003
WUNDERMAN WORLDWIDE

3 COLUMBUS CIRCLE
NEW YORK,NY10019 		AD AGENCY PRODUCTION SERVICES 758,512
2
Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization MediumBullet60
Form 990 (2015)
Form 990 (2015)
Page 9
Part VIII
Statement of Revenue
Check if Schedule O contains a response or note to any line in this Part VIII .............
(A)
Total revenue 		(B)
Related or
exempt
function
revenue 		(C)
Unrelated
business
revenue 		(D)
Revenue
excluded from
tax under sections
512-514
Contributions, Gifts, GrantAmt and OtherAmt Similar Amounts 1a Federated campaigns..1a  
b Membership dues..1b  
c Fundraising events..1c 3,977,617
d Related organizations1d  
e Government grants (contributions)1e  
f All other contributions, gifts, grants, and similar amounts not included above1f 12,528,420
g Noncash contributions included in lines 1a-1f:$  
h Total.Add lines 1a-1f.......MediumBullet 16,506,037
Program Service RevenueAmt Business Code
2a PUBLIC SVC CAMPAIGNS 900099 33,829,082 33,829,082    
b
c
d
e
f All other program service revenue.        
g Total.Add lines 2a–2f.....MediumBullet 33,829,082
OtherAmt RevenueAmt 3 Investment income (including dividends, interest, and othersimilar amounts) ..........MediumBullet 376,558     376,558
4 Income from investment of tax-exempt bond proceedsMediumBullet        
5 Royalties...........MediumBullet        
(ii) Personal (i) Real
6a Gross rents    
b Less: rental expenses    
c Rental income or (loss)    
d Net rental income or (loss)......MediumBullet        
(ii) Other (i) Securities
7a Gross amount from sales of assets other than inventory   4,152,739
b Less: cost or other basis and sales expenses   4,086,251
c Gain or (loss)   66,488
d Net gain or (loss).....MediumBullet 66,488     66,488
8a Gross income from fundraising events (not including $ 3,977,617of contributions reported on line 1c). See Part IV, line 18 ....
a 337,875
b Less: direct expenses ...b 799,229
c Net income or (loss) from fundraising events..MediumBullet -461,354   -461,354
9a Gross income from gaming activities.
See Part IV, line 19 ...
a  
b Less: direct expenses ...b  
c Net income or (loss) from gaming activities..MediumBullet        
10a Gross sales of inventory, less
returns and allowances ..
a  
b Less: cost of goods sold ..b  
c Net income or (loss) from sales of inventory..MediumBullet        
Business Code Miscellaneous Revenue
11a            
b            
c            
d All other revenue ....        
e Total. Add lines 11a–11d ...... MediumBullet  
12 Total revenue. See Instructions......MediumBullet 50,316,811 33,829,082 0 -18,308
Form 990 (2015)
Form 990 (2015)
Page 10
Part IX
Statement of Functional Expenses
Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule O contains a response or note to any line in this Part IX ..............
Do not include amounts reported on lines 6b,
7b, 8b, 9b, and 10b of Part VIII. 		(A)
Total expenses 		(B)
Program service expenses 		(C)
Management and general expenses 		(D)
Fundraising expenses
1 Grants and other assistance to domestic organizations and domestic governments. See Part IV, line 21    
2 Grants and other assistance to individuals in the United States. See Part IV, line 22    
3 Grants and other assistance to governments, organizations, and individuals outside the United States. See Part IV, lines 15 and 16    
4 Benefits paid to or for members    
5 Compensation of current officers, directors, trustees, and key employees .... 5,657,281 2,025,131 2,497,640 1,134,510
6 Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....        
7 Other salaries and wages 9,489,845 7,716,950 1,251,291 521,604
8 Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) .... 612,113 435,036 123,361 53,716
9 Other employee benefits ....... 1,159,997 663,529 454,429 42,039
10 Payroll taxes ........... 822,146 593,806 145,494 82,846
11 Fees for services (non-employees):        
a Management ......        
b Legal ......... 120,301   120,301  
c Accounting ........... 268,988   268,988  
d Lobbying ...........        
e Professional fundraising services. See Part IV, line 17 49,000 49,000
f Investment management fees ...... 31,805   31,805  
g Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O) 198,486   151,481 47,005
12 Advertising and promotion .... 45,041 43,607   1,434
13 Office expenses ....... 390,194 224,430 144,406 21,358
14 Information technology ...... 1,242,639 947,089 242,846 52,704
15 Royalties ..        
16 Occupancy ........... 1,230,501 925,460 244,008 61,033
17 Travel ............ 535,222 399,993 63,262 71,967
18 Payments of travel or entertainment expenses for any federal, state, or local public officials .        
19 Conferences, conventions, and meetings .... 273,797 97,753 33,510 142,534
20 Interest ...........        
21 Payments to affiliates .......        
22 Depreciation, depletion, and amortization .. 901,387   901,387  
23 Insurance ... 85,935   85,935  
24 Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a PRODUCTION & DISTRIBUTI 23,572,774 23,572,774    
b TEMP HELP & RECRUITING 885,779 448,473 382,867 54,439
c PSA ANALYTICS 222,296 217,268 2,474 2,554
d OUTREACH FUNCTIONS 120,194 16,885 64,730 38,579
e All other expenses 75,583 13,134 47,168 15,281
25 Total functional expenses. Add lines 1 through 24e 47,991,304 38,341,318 7,257,383 2,392,603
26 Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here MediumBullet if following SOP 98-2 (ASC 958-720).        
Form 990 (2015)
Form 990 (2015)
Page 11
Part X
Balance Sheet
Check if Schedule O contains a response or note to any line in this Part IX ..............
(A)
Beginning of year 		(B)
End of year
Assets 1 Cash–non-interest-bearing ........ 1,000 1 1,000
2 Savings and temporary cash investments ......... 11,193,474 2 4,909,304
3 Pledges and grants receivable, net ...... 2,167,542 3 2,801,003
4 Accounts receivable, net ............. 7,442,048 4 8,500,079
5 Loans and other receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of Schedule L
  5  
6 Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), persons described in section 4958(c)(3)(B), and contributing employers and sponsoring organizations of section 501(c)(9) voluntary employees' beneficiary organizations (see instructions) Complete Part II of Schedule L
  6  
7 Notes and loans receivable, net ....   7  
8 Inventories for sale or use ........   8  
9 Prepaid expenses and deferred charges ...... 735,422 9 693,244
10a Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D 10a 8,213,536
b Less: accumulated depreciation 10b 5,782,895 2,725,981 10c 2,430,641
11 Investments—publicly traded securities . 16,482,263 11 22,867,791
12 Investments—other securities. See Part IV, line 11 .....   12  
13 Investments—program-related. See Part IV, line 11 ..   13  
14 Intangible assets ...............   14  
15 Other assets. See Part IV, line 11 ...........   15  
16 Total assets. Add lines 1 through 15 (must equal line 34)... 40,747,730 16 42,203,062
Liabilities 17 Accounts payable and accrued expenses ..... 6,330,823 17 7,925,821
18 Grants payable ...   18  
19 Deferred revenue ......... 3,352,427 19 1,734,880
20 Tax-exempt bond liabilities .........   20  
21 Escrow or custodial account liability. Complete Part IV of Schedule D   21  
22 Loans and other payables to current and former officers, directors, trustees, key employees, highest compensated employees, and disqualified
persons. Complete Part II of Schedule L..   22  
23 Secured mortgages and notes payable to unrelated third parties ..   23  
24 Unsecured notes and loans payable to unrelated third parties ..   24  
25 Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17-24). Complete Part X of Schedule D 5,960,841 25 5,371,582
26 Total liabilities. Add lines 17 through 25.. 15,644,091 26 15,032,283
Net Assets or Fund Balance Organizations that follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 27 through 29, and lines 33 and 34.
27 Unrestricted net assets 24,548,036 27 25,037,170
28 Temporarily restricted net assets ........... 555,603 28 2,133,609
29 Permanently restricted net assets   29  
Organizations that do not follow SFAS 117 (ASC 958), check here MediumBullet and complete lines 30 through 34.
30 Capital stock or trust principal, or current funds .....   30  
31 Paid-in or capital surplus, or land, building or equipment fund ...   31  
32 Retained earnings, endowment, accumulated income, or other funds   32  
33 Total net assets or fund balances ........... 25,103,639 33 27,170,779
34 Total liabilities and net assets/fund balances ........ 40,747,730 34 42,203,062
Form 990 (2015)
Form 990 (2015)
Page 12
Part XI
Reconcilliation of Net Assets
Check if Schedule O contains a response or note to any line in this Part XI ..............
1
Total revenue (must equal Part VIII, column (A), line 12) ............
1
50,316,811
2
Total expenses (must equal Part IX, column (A), line 25) ............
2
47,991,304
3
Revenue less expenses. Subtract line 2 from line 1 ..............
3
2,325,507
4
Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) ..
4
25,103,639
5
Net unrealized gains (losses) on investments ...............
5
-203,341
6
Donated services and use of facilities .................
6
 
7
Investment expenses .....................
7
 
8
Prior period adjustments .....................
8
 
9
Other changes in net assets or fund balances (explain in Schedule O) ........
9
-55,026
10
Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 33, column (B))
10
27,170,779
Part XII
Financial Statements and Reporting
Check if Schedule O contains a response or note to any line in this Part XII .............
Yes
No
1
Accounting method used to prepare the Form 990:  
If the organization changed its method of accounting from a prior year or checked "Other," explain in
Schedule O.
2a
Were the organization’s financial statements compiled or reviewed by an independent accountant?
2a
 
No
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on a separate basis, consolidated basis, or both:
b
Were the organization’s financial statements audited by an independent accountant?
2b
Yes
 
If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separate basis, consolidated basis, or both:
c
If "Yes," to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?
2c
Yes
 
If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O.
3a
As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133?
3a
Yes
 
b
If "Yes," did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits.
3b
Yes
 
Form 990 (2015)
Form 990 (2015)
Additional Data


Software ID:  
Software Version:  
Form 990, Special Condition Description:
Special Condition Description
SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service
Public Charity Status and Public Support
Complete if the organization is a section 501(c)(3) organization or a section 4947(a)(1) nonexempt charitable trust.
right arrow Attach to Form 990 or Form 990-EZ.
right arrow Information about Schedule A (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public
Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Part I
Reason for Public Charity Status (All organizations must complete this part.) See instructions.
The organization is not a private foundation because it is: (For lines 1 through 11, check only one box.)
1
2
3
4


5
6
7
8
9
10
11
a
b
c
d
e
f
Enter the number of supported organizations ..............  

g
Provide the following information about the supported organization(s).
(i)Name of supported organization (ii) EIN (iii) Type of organization (described on lines 1- 9 above (see instructions)) (iv) Is the organization listed in your governing document? (v) Amount of monetary support (see instructions) (vi) Amount of other support (see instructions)
Yes No
Total      

For Paperwork Reduction Act Notice, see the Instructions for
Form 990 or 990-EZ.
Cat. No. 11285F
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 2
Part II
Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv) and 170(b)(1)(A)(vi)
(Complete only if you checked the box on line 5, 7, or 8 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2011 (b) 2012 (c) 2013 (d) 2014 (e) 2015 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any unusual grants.) ....            
2 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.......            
3 The value of services or facilities furnished by a governmental unit to the organization without charge..            
4 Total. Add lines 1 through 3            
5 The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..  
6 Public support. Subtract line 5 from line 4.  
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2011 (b) 2012 (c) 2013 (d) 2014 (e) 2015 (f) Total
7 Amounts from line 4..            
8 Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources...            
9 Net income from unrelated business activities, whether or not the business is regularly carried on..            
10 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.)..            
11 Total support. Add lines 7 through 10.  
12
12
 
13
First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a section 501(c)(3) organization, check this box and stop here........................................right arrow
Section C. Computation of Public Support Percentage
14
14
 
15
15
 
16a
b
17a
b
18
Private foundation. If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions ..................................................... right arrow
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 3
Part III
Support Schedule for Organizations Described in Section 509(a)(2)
(Complete only if you checked the box on line 9 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)
Section A. Public Support
Calendar year (or fiscal year beginning in) right arrow (a) 2011 (b) 2012 (c) 2013 (d) 2014 (e) 2015 (f) Total
1 Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . 9,864,057 10,441,895 11,273,172 12,533,958 16,506,037 60,619,119
2 Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose...... 29,242,235 31,435,217 33,019,771 30,868,318 33,829,082 158,394,623
3 Gross receipts from activities that are not an unrelated trade or business under section 513...            
4 Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...            
5 The value of services or facilities furnished by a governmental unit to the organization without charge..            
6 Total. Add lines 1 through 5. 39,106,292 41,877,112 44,292,943 43,402,276 50,335,119 219,013,742
7a Amounts included on lines 1, 2, and 3 received from disqualified persons... 141,775 145,629 157,699 151,100 189,763 785,966
b Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. 12,735,465 13,036,243 8,784,639 13,399,071 15,034,800 62,990,218
c Add lines 7a and 7b.. 12,877,240 13,181,872 8,942,338 13,550,171 15,224,563 63,776,184
8 Public support. (Subtract line 7c from line 6.) 155,237,558
Section B. Total Support
Calendar year (or fiscal year beginning in) right arrow (a) 2011 (b) 2012 (c) 2013 (d) 2014 (e) 2015 (f) Total
9 Amounts from line 6... 39,106,292 41,877,112 44,292,943 43,402,276 50,335,119 219,013,742
10a Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. 297,173 329,465 349,913 302,428 376,558 1,655,537
b Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.            
c Add lines 10a and 10b. 297,173 329,465 349,913 302,428 376,558 1,655,537
11 Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.            
12 Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. 66,698 189,244 27,584 2,988   286,514
13 Total support. (Add lines 9, 10c, 11, and 12.).. 39,470,163 42,395,821 44,670,440 43,707,692 50,711,677 220,955,793
14
Section C. Computation of Public Support Percentage
15
15
70.260 %
16
16
69.330 %
Section D. Computation of Investment Income Percentage
17
17
0.750 %
18
18
0.750 %
19a
b
20
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 4
Part IV
Supporting Organizations
(Complete only if you checked a box on line 11 of Part I. If you checked 11a of Part I, complete Sections A and B. If you checked 11b of Part I, complete Sections A and C. If you checked 11c of Part I, complete Sections A, D, and E. If you checked 11d of Part I, complete Sections A and D, and complete Part V.)
Section A. All Supporting Organizations
Yes
No
1
Are all of the organization’s supported organizations listed by name in the organization’s governing documents?
If "No," describe in Part VI how the supported organizations are designated. If designated by class or purpose,
describe the designation. If historic and continuing relationship, explain.
1
 
 
2
Did the organization have any supported organization that does not have an IRS determination of status under section 509(a)(1) or (2)? If "Yes," explain in Part VI how the organization determined that the supported organization was described in section 509(a)(1) or (2).
2
 
 
3a
Did the organization have a supported organization described in section 501(c)(4), (5), or (6)? If "Yes," answer (b) and (c) below.
3a
 
 
b
Did the organization confirm that each supported organization qualified under section 501(c)(4), (5), or (6) and satisfied the public support tests under section 509(a)(2)? If "Yes," describe in Part VI when and how the organization made the determination.
3b
 
 
c
Did the organization ensure that all support to such organizations was used exclusively for section 170(c)(2)(B) purposes? If "Yes," explain in Part VI what controls the organization put in place to ensure such use.
3c
 
 
4a
Was any supported organization not organized in the United States ("foreign supported organization")? If “Yes” and if you checked 11a or 11b in Part I, answer (b) and (c) below.
4a
 
 
b
Did the organization have ultimate control and discretion in deciding whether to make grants to the foreign supported organization? If “Yes,” describe in Part VI how the organization had such control and discretion despite being controlled or supervised by or in connection with its supported organizations.
4b
 
 
c
Did the organization support any foreign supported organization that does not have an IRS determination under sections 501(c)(3) and 509(a)(1) or (2)? If “Yes,” explain in Part VI what controls the organization used to ensure that all support to the foreign supported organization was used exclusively for section 170(c)(2)(B) purposes.
4c
 
 
5a
Did the organization add, substitute, or remove any supported organizations during the tax year? If “Yes,” answer (b) and (c) below (if applicable). Also, provide detail in Part VI, including (i) the names and EIN numbers of the supported organizations added, substituted, or removed; (ii) the reasons for each such action; (iii) the authority under the organization's organizing document authorizing such action; and (iv) how the action was accomplished (such as by amendment to the organizing document).
5a
 
 
b
Type I or Type II only. Was any added or substituted supported organization part of a class already designated in the organization's organizing document?
5b
 
 
c
Substitutions only. Was the substitution the result of an event beyond the organization's control?
5c
 
 
6
Did the organization provide support (whether in the form of grants or the provision of services or facilities) to anyone other than (i) its supported organizations, (ii) individuals that are part of the charitable class benefited by one or more of its supported organizations, or (iii) other supporting organizations that also support or benefit one or more of the filing organization’s supported organizations? If “Yes,” provide detail in Part VI.
6
 
 
7
Did the organization provide a grant, loan, compensation, or other similar payment to a substantial contributor (defined in section 4958(c)(3)(C)), a family member of a substantial contributor, or a 35% controlled entity with regard to a substantial contributor? If “Yes,” complete Part I of Schedule L (Form 990 or 990-EZ) .
7
 
 
8
Did the organization make a loan to a disqualified person (as defined in section 4958) not described in line 7? If “Yes,” complete Part I of Schedule L (Form 990 or 990-EZ).
8
 
 
9a
Was the organization controlled directly or indirectly at any time during the tax year by one or more disqualified persons as defined in section 4946 (other than foundation managers and organizations described in section 509(a)(1) or (2))? If “Yes,” provide detail in Part VI.
9a
 
 
b
Did one or more disqualified persons (as defined in line 9a) hold a controlling interest in any entity in which the supporting organization had an interest? If “Yes,” provide detail in Part VI.
9b
 
 
c
Did a disqualified person (as defined in line 9a) have an ownership interest in, or derive any personal benefit from, assets in which the supporting organization also had an interest? If “Yes,” provide detail in Part VI.
9c
 
 
10a
Was the organization subject to the excess business holdings rules of section 4943 because of section 4943(f) (regarding certain Type II supporting organizations, and all Type III non-functionally integrated supporting organizations)? If “Yes,” answer line 10b below.
10a
 
 
b
Did the organization have any excess business holdings in the tax year? (Use Schedule C, Form 4720, to determine whether the organization had excess business holdings).
10b
 
 
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 5
Part IV
Supporting Organizations (continued)
Yes
No
11
Has the organization accepted a gift or contribution from any of the following persons?
a
A person who directly or indirectly controls, either alone or together with persons described in (b) and (c) below, the governing body of a supported organization?
11a
 
 
b
A family member of a person described in (a) above?
11b
 
 
c
A 35% controlled entity of a person described in (a) or (b) above? If “Yes” to a, b, or c, provide detail in Part VI.
11c
 
 
Section B. Type I Supporting Organizations
Yes
No
1
Did the directors, trustees, or membership of one or more supported organizations have the power to regularly appoint or elect at least a majority of the organization’s directors or trustees at all times during the tax year? If “No,” describe in Part VI how the supported organization(s) effectively operated, supervised, or controlled the organization’s activities. If the organization had more than one supported organization, describe how the powers to appoint and/or remove directors or trustees were allocated among the supported organizations and what conditions or restrictions, if any, applied to such powers during the tax year.
1
 
 
2
Did the organization operate for the benefit of any supported organization other than the supported organization(s) that operated, supervised, or controlled the supporting organization? If “Yes,” explain in Part VI how providing such benefit carried out the purposes of the supported organization(s) that operated, supervised or controlled the supporting organization.
2
 
 
Section C. Type II Supporting Organizations
Yes
No
1
Were a majority of the organization’s directors or trustees during the tax year also a majority of the directors or trustees of each of the organization’s supported organization(s)? If “No,” describe in Part VI how control or management of the supporting organization was vested in the same persons that controlled or managed the supported organization(s).
1
 
 
Section D. All Type III Supporting Organizations
Yes
No
1
Did the organization provide to each of its supported organizations, by the last day of the fifth month of the organization’s tax year, (i) a written notice describing the type and amount of support provided during the prior tax year, (ii) a copy of the Form 990 that was most recently filed as of the date of notification, and (iii) copies of the organization’s governing documents in effect on the date of notification, to the extent not previously provided?
1
 
 
2
Were any of the organization’s officers, directors, or trustees either (i) appointed or elected by the supported organization(s) or (ii) serving on the governing body of a supported organization? If "No," explain in Part VI how the organization maintained a close and continuous working relationship with the supported organization(s).
2
 
 
3
By reason of the relationship described in (2), did the organization’s supported organizations have a significant voice in the organization’s investment policies and in directing the use of the organization’s income or assets at all times during the tax year? If "Yes," describe in Part VI the role the organization’s supported organizations played in this regard.
3
 
 
Section E. Type III Functionally-Integrated Supporting Organizations
1
Check the box next to the method that the organization used to satisfy the Integral Part Test during the year (see instructions):
a
b
c
2
Activities Test. Answer (a) and (b) below.
Yes
No
a
Did substantially all of the organization’s activities during the tax year directly further the exempt purposes of the supported organization(s) to which the organization was responsive? If "Yes," then in Part VI identify those supported organizations and explain how these activities directly furthered their exempt purposes, how the organization was responsive to those supported organizations, and how the organization determined that these activities constituted substantially all of its activities.
2a
 
 
b
Did the activities described in (a) constitute activities that, but for the organization’s involvement, one or more of the organization’s supported organization(s) would have been engaged in? If "Yes," explain in Part VI the reasons for the organization’s position that its supported organization(s) would have engaged in these activities but for the organization’s involvement.
2b
 
 
3
Parent of Supported Organizations. Answer (a) and (b) below.
a
Did the organization have the power to regularly appoint or elect a majority of the officers, directors, or trustees of each of the supported organizations? Provide details in Part VI.
3a
 
 
b
Did the organization exercise a substantial degree of direction over the policies, programs and activities of each of its supported organizations? If "Yes," describe in Part VI. the role played by the organization in this regard.
3b
 
 
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 6
Part V
Type III Non-Functionally Integrated 509(a)(3) Supporting Organizations
1
Section A - Adjusted Net Income (A) Prior Year (B) Current Year
(optional)
1 Net short-term capital gain 1    
2 Recoveries of prior-year distributions 2    
3 Other gross income (see instructions) 3    
4 Add lines 1 through 3 4    
5 Depreciation and depletion 5    
6 Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) 6    
7 Other expenses (see instructions) 7    
8 Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) 8    

Section B - Minimum Asset Amount (A) Prior Year (B) Current Year
(optional)
1 Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): 1
a Average monthly value of securities 1a    
b Average monthly cash balances 1b    
c Fair market value of other non-exempt-use assets 1c    
d Total (add lines 1a, 1b, and 1c) 1d    
e Discount claimed for blockage or other factors
(explain in detail in Part VI):  
2 Acquisition indebtedness applicable to non-exempt use assets 2    
3 Subtract line 2 from line 1d 3    
4 Cash deemed held for exempt use. Enter 1-1/2% of line 3 (for greater amount, see instructions). 4    
5 Net value of non-exempt-use assets (subtract line 4 from line 3) 5    
6 Multiply line 5 by .035 6    
7 Recoveries of prior-year distributions 7    
8 Minimum Asset Amount (add line 7 to line 6) 8    

Section C - Distributable Amount Current Year
1 Adjusted net income for prior year (from Section A, line 8, Column A) 1  
2 Enter 85% of line 1 2  
3 Minimum asset amount for prior year (from Section B, line 8, Column A) 3  
4 Enter greater of line 2 or line 3 4  
5 Income tax imposed in prior year 5  
6 Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) 6  
7
Schedule A (Form 990 or 990-EZ) 2015

Schedule A (Form 990 or 990-EZ) 2015
Page 7
Part V
Type III Non-Functionally Integrated 509(a)(3) Supporting Organizations (continued)
Section D - Distributions Current Year
1 Amounts paid to supported organizations to accomplish exempt purposes  
2 Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in
excess of income from activity		  
3 Administrative expenses paid to accomplish exempt purposes of supported organizations  
4 Amounts paid to acquire exempt-use assets  
5 Qualified set-aside amounts (prior IRS approval required)  
6 Other distributions (describe in Part VI). See instructions  
7Total annual distributions. Add lines 1 through 6.  
8 Distributions to attentive supported organizations to which the organization is responsive (provide
details in Part VI). See instructions		  
9 Distributable amount for 2015 from Section C, line 6  
10 Line 8 amount divided by Line 9 amount  

Section E - Distribution Allocations (see instructions) (i)
Excess Distributions 		(ii)
Underdistributions
Pre-2015 		(iii)
Distributable
Amount for 2015
1 Distributable amount for 2015 from Section C, line
6 		 
2 Underdistributions, if any, for years prior to 2015
(reasonable cause required--see instructions)		  
3 Excess distributions carryover, if any, to 2015:
a
b
c
d From 2013.......  
e From 2014.......  
fTotal of lines 3a through e  
g Applied to underdistributions of prior years  
h Applied to 2015 distributable amount  
i Carryover from 2010 not applied (see
instructions)
j Remainder. Subtract lines 3g, 3h, and 3i from 3f.  
4Distributions for 2015 from Section D, line 7:
$  
a Applied to underdistributions of prior years  
b Applied to 2015 distributable amount  
c Remainder. Subtract lines 4a and 4b from 4.  
5 Remaining underdistributions for years prior to
2015, if any. Subtract lines 3g and 4a from line 2
(if amount greater than zero, see instructions)		  
6 Remaining underdistributions for 2015. Subtract
lines 3h and 4b from line 1 (if amount greater than
zero, see instructions)		  
7 Excess distributions carryover to 2016. Add lines
3j and 4c.		  
8 Breakdown of line 7:
a
b
c Excess from 2013.......  
d From 2014.......  
e From 2015.......  
Schedule A (Form 990 or 990-EZ) (2015)

Schedule A (Form 990 or 990-EZ) 2015
Page 8
Part VI
Supplemental Information. Provide the explanations required by Part II, line 10; Part II, line 17a or 17b; Part III, line 12; Part IV, Section A, lines 1, 2, 3b, 3c, 4b, 4c, 5a, 6, 9a, 9b, 9c, 11a, 11b, and 11c; Part IV, Section B, lines 1 and 2; Part IV, Section C, line 1; Part IV, Section D, lines 2 and 3; Part IV, Section E, lines 1c, 2a, 2b, 3a and 3b; Part V, line 1; Part V, Section B, line 1e; Part V Section D, lines 5, 6, and 8; and Part V, Section E, lines 2, 5, and 6. Also complete this part for any additional information. (See instructions).
Facts And Circumstances Test
 
Return Reference Explanation
Schedule A (Form 990 or 990-EZ) 2015


Additional Data


Software ID:  
Software Version:  
Schedule B
(Form 990, 990-EZ,
or 990-PF)
Department of the Treasury
Internal Revenue Service
Schedule of Contributors
Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
Arrow Bullet Information about Schedule B (Form 990, 990-EZ, or 990-PF) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Organization type (check one):
Filers of:
Section:
Form 990 or 990-EZ





Form 990-PF




Check if your organization is covered by the General Rule or a Special Rule.  
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
General Rule
Special Rules
......... Arrow Bullet $  
Caution. An organization that is not covered by the General Rule and/or the Special Rules does not file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its
Form 990-EZ or on its Form 990PF, Part I, line 2, to certify that it does not meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).
For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.
Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2015)
Schedule B (Form 990, 990-EZ, or 990-PF) (2015) Page 2
Name of organization
THE ADVERTISING COUNCIL INC
  		Employer identification number
13-0417693
Part I
Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
RESTRICTED
 
 

   
 
 
  ,    

$ RESTRICTED


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
(a)
No.		 (b)
Name, address, and ZIP + 4		 (c)
Total contributions		 (d)
Type of contribution
 
 
 

   
 
 

$  


(Complete Part II for noncash contributions.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2015)
Schedule B (Form 990, 990-EZ, or 990-PF) (2015)
Page 3
Name of organization
THE ADVERTISING COUNCIL INC
  		Employer identification number

13-0417693
Part II
Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
(a)
No.from Part I		 (b)
Description of noncash property given		 (c)
FMV (or estimate)
(see instructions) 		(d)
Date received
 
$    
Schedule B (Form 990, 990-EZ, or 990-PF) (2015)
Schedule B (Form 990, 990-EZ, or 990-PF) (2015)
Page 4
Name of organization
THE ADVERTISING COUNCIL INC
  		Employer identification number

13-0417693
Part III
Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
Use duplicate copies of Part III if additional space is needed.
(a)
No.from Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a)
No.from Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a)
No.from Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
(a)
No.from Part I		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
 
(e) Transfer of gift
Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
 
 
     
 
Schedule B (Form 990, 990-EZ, or 990-PF) (2015)

Additional Data


Software ID:  
Software Version:  
SCHEDULE D
(Form 990)
Department of the Treasury
Internal Revenue Service
Supplemental Financial Statements
SchDMd Bullet Complete if the organization answered "Yes," on Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b.
SchDMd Bullet Attach to Form 990.
Information about Schedule D (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Part I
Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" on Form 990, Part IV, line 6.
(a) Donor advised funds (b) Funds and other accounts
1 Total number at end of year ....    
2 Aggregate value of contributions to (during year)    
3 Aggregate value of grants from (during year)    
4 Aggregate value at end of year ....    
5
Did the organization inform all donors and donor advisors in writing that the assets held in donor advised
funds are the organization's property, subject to the organization's exclusive legal control? ...........
6
Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be
used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ............................
Part II
Conservation Easements. Complete if the organization answered "Yes" on Form 990, Part IV, line 7.
1
Purpose(s) of conservation easements held by the organization (check all that apply).
2
Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.
Held at the End of the Year
a Total number of conservation easements ...................... 2a  
b Total acreage restricted by conservation easements .................... 2b  
c Number of conservation easements on a certified historic structure included in (a) ..... 2c  
d Number of conservation easements included in (c) acquired after 8/17/06, and not on a historic structure listed in the National Register ... 2d  
3
Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during the
tax year SchDMd Bullet  
4
Number of states where property subject to conservation easement is located SchDMd Bullet  
5
Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and enforcement of the conservation easements it holds? ............
6
Staff and volunteer hours devoted to monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet  
7
Amount of expenses incurred in monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet $  
8
Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .............................
9
In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" on Form 990, Part IV, line 8.
1a
If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.
b
If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:
(i)
Revenue included on Form 990, Part VIII, line 1 .........................SchDMd Bullet $  
(ii)
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
2
If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 (ASC 958) relating to these items:
a
Revenue included on Form 990, Part VIII, line 1 ..........................SchDMd Bullet $  
b
Assets included in Form 990, Part X ...............................SchDMd Bullet $  
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 52283D
Schedule D (Form 990) 2015

Schedule D (Form 990) 2015
Page 2
Part III
Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)
3
Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):
a
d
b
e
 
c
4
Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.
5
During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?...
Part IV
Escrow and Custodial Arrangements. Complete if the organization answered "Yes" on Form 990, Part IV, line 9, or reported an amount on Form 990, Part X, line 21.
1a
Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................
b If "Yes," explain the arrangement in Part XIII and complete the following table: Amount
c Beginning balance ............................. 1c  
d Additions during the year ............................ 1d  
e Distributions during the year .......................... 1e  
f Ending balance ................................ 1f  
2a
Did the organization include an amount on Form 990, Part X, line 21, for escrow or custodial account liability?
b
If "Yes," explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ........
Part V
Endowment Funds. Complete if the organization answered "Yes" on Form 990, Part IV, line 10.
(a)Current year (b)Prior year (c)Two years back (d)Three years back (e)Four years back
1a Beginning of year balance ....          
b Contributions ...          
c Net investment earnings, gains, and losses          
d Grants or scholarships ...          
e Other expenditures for facilities
and programs ... 		         
f Administrative expenses ....          
g End of year balance ......          
2
Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:
a
Board designated or quasi-endowment SchDMd Bullet  
b
Permanent endowment SchDMd Bullet  
c
Temporarily restricted endowment SchDMd Bullet  
The percentages on lines 2a, 2b, and 2c should equal 100%.
3a
Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes
No
(i) unrelated organizations .................
3a(i)
 
 
(ii) related organizations .................
3a(ii)
 
 
b
If "Yes" on 3a(ii), are the related organizations listed as required on Schedule R? .........
3b
 
 
4
Describe in Part XIII the intended uses of the organization's endowment funds.
Part VI
Land, Buildings, and Equipment.
Complete if the organization answered 'Yes' on Form 990, Part IV, line 11a. See Form 990, Part X, line 10.
Description of property (a) Cost or other basis
(investment) 		(b)Cost or other basis (other) (c) Accumulated depreciation (d) Book value
1a Land ...      
b Buildings        
c Leasehold improvements   3,752,512 2,156,131 1,596,381
d Equipment ...   3,191,013 2,457,735 733,278
e Other ...   1,270,011 1,169,029 100,982
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).)..SchDMdBullet 2,430,641
Schedule D (Form 990) 2015

Schedule D (Form 990) 2015
Page 3
Part VII
Investments—Other Securities. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11b. See Form 990, Part X, line 12.
(a) Description of security or category
(including name of security)		 (b)Book value (c)Method of valuation:
Cost or end-of-year market value
(1)Financial derivatives    
(2)Closely-held equity interests    
(3)Other
(A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)Small Bullet  
Part VIII
Investments—Program Related. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11c. See Form 990, Part X, line 13.
(a) Description of investment (b) Book value (c) Method of valuation:
Cost or end-of-year market value
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)Small Bullet  
Part IX
Other Assets. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11d. See Form 990, Part X, line 15.
(a) Description (b) Book value
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........Small Bullet  
Part X
Other Liabilities. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11e or 11f. See Form 990, Part X, line 25.
1.(a) Description of liability (b) Book value
(1) Federal income taxes  
DEPOSITS FROM CAMPAIGN SPONSORS 764,339
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 146,858
DEFERRED COMPENSATION AND SERP 2,462,154
DEFERRED RENTAL OBLIGATIONS 1,998,231
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)Small Bullet 5,371,582
2. Liability for uncertain tax positions. In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII
Schedule D (Form 990) 2015

Schedule D (Form 990) 2015
Page 4
Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1 Total revenue, gains, and other support per audited financial statements ....... 1 51,826,330
2 Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a Net unrealized gains (losses) on investments .... 2a -203,341
b Donated services and use of facilities ......... 2b 936,227
c Recoveries of prior year grants ........... 2c  
d Other (Describe in Part XIII.) ............ 2d 776,633
e Add lines 2a through 2d ..................... 2e 1,509,519
3 Subtract line 2e from line 1.................. 3 50,316,811
4 Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b . 4a  
b Other (Describe in Part XIII.) ........... 4b  
c Add lines 4a and 4b.................... 4c 0
5 Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ...... 5 50,316,811
Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1 Total expenses and losses per audited financial statements ........... 1 49,759,190
2 Amounts included on line 1 but not on Form 990, Part IX, line 25:
a Donated services and use of facilities ......... 2a 936,227
b Prior year adjustments ............ 2b 32,430
c Other losses ................ 2c  
d Other (Describe in Part XIII.) ............ 2d 799,229
e Add lines 2a through 2d.................... 2e 1,767,886
3 Subtract line 2e from line 1................... 3 47,991,304
4 Amounts included on Form 990, Part IX, line 25, but not on line 1:
a Investment expenses not included on Form 990, Part VIII, line 7b .. 4a  
b Other (Describe in Part XIII.) ............ 4b  
c Add lines 4a and 4b..................... 4c 0
5 Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ...... 5 47,991,304

Part XIII
Supplemental Information
Provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b;
Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.
Return Reference Explanation
PART X, LINE 2: IN 2009, THE AD COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE.
PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $799,229 ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION, - ($22,596)
PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $799,229
Schedule D (Form 990) 2015


Additional Data


Software ID:  
Software Version:  




SCHEDULE G (Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Supplemental Information Regarding
Fundraising or Gaming Activities
Complete if the organization answered "Yes" on Form 990, Part IV, lines 17, 18, or 19, or if the organization entered more than $15,000 on Form 990-EZ, line 6a. right arrowAttach to Form 990 or Form 990-EZ.
right arrowInformation about Schedule G (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Part I
Fundraising Activities. Complete if the organization answered "Yes" on Form 990, Part IV, line 17.
Form 990-EZ filers are not required to complete this part.
1
Indicate whether the organization raised funds through any of the following activities. Check all that apply.
a e
b f
c g
d
2a
Did the organization have a written or oral agreement with any individual (including officers, directors, trustees
or key employees listed in Form 990, Part VII) or entity in connection with professional fundraising services?
b
If "Yes," list the ten highest paid individuals or entities (fundraisers) pursuant to agreements under which the fundraiser is
to be compensated at least $5,000 by the organization.


(i) Name and address of individual
or entity (fundraiser) 		(ii) Activity (iii) Did fundraiser have custody or control of contributions? (iv) Gross receipts
from activity 		(v) Amount paid to
(or retained by)
fundraiser listed in
col. (i) 		(vi) Amount paid to
(or retained by)
organization
Yes No
PATRICE CLAREMAN
121 EAST 61ST ST
 
NEW YORK, NY10065 		ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A   No 4,266,910 49,000 4,217,910
             
             
             
             
             
             
             
             
             
Total . . . . . . . . . . . . . . . . . . . . right arrow 4,266,910 49,000 4,217,910
3
List all states in which the organization is registered or licensed to solicit contributions or has been notified it is exempt from registration or licensing.
AL, AK, AR, CA, CO, CT, FL, GA, IL, KS, KY, ME, MD, MA, MI, MN, MS, MO, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, TN, UT, VA, WA, WV, WI
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50083H
Schedule G (Form 990 or 990-EZ) 2015
Schedule G (Form 990 or 990-EZ) 2015
Page 2
Part II
Fundraising Events. Complete if the organization answered "Yes" on Form 990, Part IV, line 18, or reported more than $15,000 of fundraising event contributions and gross income on Form 990-EZ, lines 1 and 6b. List events with gross receipts greater than $5,000.




VerticalRevenue
(a) Event #1

ANNUAL DINNER
(event type) 		(b) Event #2

CHARITY BUZZ AUCTION
(event type) 		(c) Other events

 
(total number) 		(d) Total events
(add col. (a) through col. (c))

1
Gross receipts . . . . .
4,266,910
48,582
 
4,315,492

2
Less: Contributions . . . .
3,929,035
48,582
 
3,977,617
3 Gross income (line 1 minus
line 2) . . . . . .
337,875
 
 
337,875



VerticalDirectExpenses
4 Cash prizes . . . . .        
5 Noncash prizes . . . .        
6 Rent/facility costs . . . . 510,305     510,305
7 Food and beverages . . .        
8 Entertainment . . . .        
9 Other direct expenses . . . 278,277 10,647   288,924
10 Direct expense summary. Add lines 4 through 9 in column (d) . . . . . . . . . . right arrow 799,229
11 Net income summary. Subtract line 10 from line 3, column (d). . . . . . . . . . right arrow -461,354
Part III
Gaming. Complete if the organization answered "Yes" on Form 990, Part IV, line 19, or reported more than $15,000 on Form 990-EZ, line 6a.
VerticalRevenue
(a) Bingo (b) Pull tabs/Instant
bingo/progressive bingo 		(c) Other gaming (d) Total gaming (add col.(a) through col.(c))

1
Gross revenue . . . . .
 
 
 
 
VerticalDirectExpenses

2
Cash prizes . . . . .
 
 
 
 

3
Noncash prizes . . . .
 
 
 
 

4
Rent/facility costs . . . .
 
 
 
 

5
Other direct expenses . . .
278,277
10,647
 
288,924


6

Volunteer labor . . . .
%
%
%


7
Direct expense summary. Add lines 2 through 5 in column (d) . . . . . . . . . . right arrow
 

8
Net gaming income summary. Subtract line 7 from line 1, column (d). . . . . . . . . right arrow
 

9
Enter the state(s) in which the organization conducts gaming activities:
a
Is the organization licensed to conduct gaming activities in each of these states? . . . . . . . .
b
If "No," explain:
 
10a
Were any of the organization's gaming licenses revoked, suspended or terminated during the tax year? . . .
b
If "Yes," explain:
 
Schedule G (Form 990 or 990-EZ) 2015
Schedule G (Form 990 or 990-EZ) 2015
Page 3
11
Does the organization conduct gaming activities with nonmembers? . . . . . . . . . . .
12
Is the organization a grantor, beneficiary or trustee of a trust or a member of a partnership or other entity
formed to administer charitable gaming? . . . . . . . . . . . . . . . . .
13
Indicate the percentage of gaming activity conducted in:
a
The organization's facility . . . . . . . . . . . . . . . . . .
13a
%
b
An outside facility . . . . . . . . . . . . . . . . . . . .
13b
%
14
Enter the name and address of the person who prepares the organization's gaming/special events books and records:
Name right arrow
Address right arrow
15a
Does the organization have a contract with a third party from whom the organization receives gaming
revenue? . . . . . . . . . . . . . . . . . . . . . . . .
b
If "Yes," enter the amount of gaming revenue received by the organization right arrow $   and the
amount of gaming revenue retained by the third party right arrow $   .
c
If "Yes," enter name and address of the third party:
Name right arrow
Address right arrow
 
 
16
Gaming manager information:
Name right arrow
Gaming manager compensation right arrow $  
Description of services provided right arrow
 
17
Mandatory distributions:
a
Is the organization required under state law to make charitable distributions from the gaming proceeds to
retain the state gaming license? . . . . . . . . . . . . . . . . . . .
b
Enter the amount of distributions required under state law distributed to other exempt organizations or spent
in the organization's own exempt activities during the tax year right arrow$  
Part IV
Supplemental Information. Provide the explanations required by Part I, line 2b, columns (iii) and (v); and Part III, lines 9, 9b, 10b, 15b, 15c, 16, and 17b, as applicable. Also complete this part to provide any additional information (see instructions).
Return Reference Explanation
SCHEDULE G, PART I, LINE 2B, COLUMN (V) PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $46,000, WITH $6,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON SEPTEMBER 1ST, OCTOBER 1ST, NOVEMBER 1ST AND DECEMBER 1ST. ADDITIONAL FEE OF $1,000 TO BE PAID IF THE GOAL IS REACHED, AS WELL AS $1,000 FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 3.9 MILLION.
Schedule G (Form 990 or 990-EZ) 2015
Additional Data


Software ID:  
Software Version:  
Schedule J
(Form 990)
Department of the Treasury
Internal Revenue Service
Compensation Information
For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet Complete if the organization answered "Yes" on Form 990, Part IV, line 23.
SchJMediumBullet Attach to Form 990.
SchJMediumBullet Information about Schedule J (Form 990) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Part I
Questions Regarding Compensation
Yes
No
1a
Check the appropiate box(es) if the organization provided any of the following to or for a person listed on Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.
b
If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain .........
1b
Yes
 
2
Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked in line 1a? ..
2
Yes
 
3
Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.
4
During the year, did any person listed on Form 990, Part VII, Section A, line 1a with respect to the filing organization or a related organization:
a
Receive a severance payment or change-of-control payment? ................
4a
 
No
b
Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........
4b
Yes
 
c
Participate in, or receive payment from, an equity-based compensation arrangement? .........
4c
 
No
If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.
Only 501(c)(3), 501(c)(4), and 501(c)(29) organizations must complete lines 5-9.
5
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:
a
The organization? ...........................
5a
 
No
b
Any related organization?
5b
 
No
If "Yes," on line 5a or 5b, describe in Part III.
6
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:
a
The organization?
6a
 
No
b
Any related organization? .........................
6b
 
No
If "Yes," on line 6a or 6b, describe in Part III.
7
For persons listed on Form 990, Part VII, Section A, line 1a, did the organization provide any non-fixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............
7
 
No
8
Were any amounts reported on Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III .............................
8
 
No
9
If "Yes" on line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................
9
 
 
For Paperwork Reduction Act Notice, see the Instructions for Form 990.
Cat. No. 50053T
Schedule J (Form 990) 2015

Schedule J (Form 990) 2015
Page 2
Part II
Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.
For each individual whose compensation must be reported on Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.
(A) Name and Title (B) Breakdown of W-2 and/or 1099-MISC compensation (C) Retirement and other deferred compensation (D) Nontaxable
benefits		 (E) Total of columns
(B)(i)-(D) 		(F) Compensation in column(B) reported as deferred on prior Form 990
(i) Base compensation (ii) Bonus & incentive compensation (iii) Other reportable compensation
1LISA SHERMANPRESIDENT AND CEO (i)

(ii)		 593,184
-------------
0 		157,500
-------------
0 		0
-------------
0 		457,250
-------------
0 		40,381
-------------
0 		1,248,315
-------------
0 		157,500
-------------
0
2JONATHAN FISHEXECUTIVE VP AND CFO (i)

(ii)		 316,176
-------------
0 		56,800
-------------
0 		8,967
-------------
0 		166,970
-------------
0 		11,613
-------------
0 		560,526
-------------
0 		64,300
-------------
0
3BARBARA LESHINSKYEXECUTIVE VP (i)

(ii)		 323,670
-------------
0 		82,100
-------------
0 		10,581
-------------
0 		185,630
-------------
0 		39,233
-------------
0 		641,214
-------------
0 		82,100
-------------
0
4PRISCILLA NATKINSEXECUTIVE VP (i)

(ii)		 317,847
-------------
0 		74,400
-------------
0 		9,822
-------------
0 		157,890
-------------
0 		28,318
-------------
0 		588,277
-------------
0 		74,400
-------------
0
5PAULA VEALEEXECUTIVE VP (i)

(ii)		 299,030
-------------
0 		72,000
-------------
0 		9,057
-------------
0 		149,910
-------------
0 		41,848
-------------
0 		571,845
-------------
0 		72,000
-------------
0
6ELIZABETH ELLARDEXECUTIVE VP (i)

(ii)		 300,648
-------------
0 		67,000
-------------
0 		8,147
-------------
0 		168,910
-------------
0 		31,678
-------------
0 		576,383
-------------
0 		67,000
-------------
0
7HEIDI ARTHURSENIOR VP (i)

(ii)		 210,890
-------------
0 		38,900
-------------
0 		0
-------------
0 		61,849
-------------
0 		629
-------------
0 		312,268
-------------
0 		38,900
-------------
0
8KENNETH KROLLSENIOR VP (i)

(ii)		 190,740
-------------
0 		26,400
-------------
0 		0
-------------
0 		51,965
-------------
0 		23,209
-------------
0 		292,314
-------------
0 		28,550
-------------
0
9REGINA BRADLEYSENIOR VP (i)

(ii)		 178,861
-------------
0 		37,900
-------------
0 		0
-------------
0 		59,783
-------------
0 		21,712
-------------
0 		298,256
-------------
0 		37,900
-------------
0
10PETER DEMEESENIOR VP (i)

(ii)		 186,138
-------------
0 		29,900
-------------
0 		0
-------------
0 		44,223
-------------
0 		4,765
-------------
0 		265,026
-------------
0 		29,900
-------------
0
11SARA WEISENTHALSENIOR VP (i)

(ii)		 169,943
-------------
0 		33,750
-------------
0 		0
-------------
0 		45,842
-------------
0 		10,240
-------------
0 		259,775
-------------
0 		33,750
-------------
0
12MICHELLE HILLMANSENIOR VP (i)

(ii)		 171,658
-------------
0 		31,500
-------------
0 		0
-------------
0 		53,809
-------------
0 		3,057
-------------
0 		260,024
-------------
0 		31,500
-------------
0
13KATE EMANUELSENIOR VP (i)

(ii)		 170,584
-------------
0 		30,000
-------------
0 		0
-------------
0 		66,380
-------------
0 		22,223
-------------
0 		289,187
-------------
0 		30,000
-------------
0
14ANTHONY FOLENOSENIOR VP (i)

(ii)		 181,920
-------------
0 		30,875
-------------
0 		0
-------------
0 		46,399
-------------
0 		10,118
-------------
0 		269,312
-------------
0 		30,875
-------------
0
15DANIELLE LINETSENIOR VP (i)

(ii)		 170,864
-------------
0 		34,500
-------------
0 		0
-------------
0 		50,182
-------------
0 		34,260
-------------
0 		289,806
-------------
0 		34,500
-------------
0
16ANNE DEOSENIOR VP (i)

(ii)		 135,301
-------------
0 		27,100
-------------
0 		0
-------------
0 		47,075
-------------
0 		43,615
-------------
0 		253,091
-------------
0 		27,100
-------------
0
17JULIE MCKINNONSENIOR VP (i)

(ii)		 130,324
-------------
0 		24,500
-------------
0 		0
-------------
0 		0
-------------
0 		31,949
-------------
0 		186,773
-------------
0 		24,500
-------------
0
18KIMBERLY HARBINSENIOR VP (i)

(ii)		 124,945
-------------
0 		17,500
-------------
0 		0
-------------
0 		28,296
-------------
0 		8,949
-------------
0 		179,690
-------------
0 		18,000
-------------
0
19PEGGY CONLON SCH J PART IIIFORMER PRESIDENT AND CEO (i)

(ii)		 0
-------------
0 		189,765
-------------
0 		27,717
-------------
0 		0
-------------
0 		1,743
-------------
0 		219,225
-------------
0 		189,765
-------------
0
Schedule J (Form 990) 2015

Schedule J (Form 990) 2015
Page 3
Part III
Supplemental Information
Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II. Also complete this part for any additional information.
Return Reference Explanation
PART I, LINE 1A THE AD COUNCIL MAKES ANNUAL EMPLOYER CONTRIBUTIONS TO THE ORGANIZATION'S 403(B) RETIREMENT PLAN. THOSE AMOUNTS, IN EXCESS OF THE IRS RETIREMENT CONTRIBUTION LIMIT, ARE TRANSFERRED TO AN EXTERNAL ANNUITY AND ARE TAXABLE IN THE CALENDAR YEAR. FOR TAX YEAR 2016 THE FOLLOWING EMPLOYEES HAD EXCESS CONTRIBUTIONS PAID INTO AN ANNUITY (JON FISH, BARBARA LESHINSKY, PRISCILLA NATKINS, PAULA VEALE AND ELIZABETH ELLARD). THE AMOUNTS TRANSFERRED ARE LISTED IN PART II, COLUMN B(III) AND INCLUDE THE "GROSS UP" FOR TAXES. THIS WAS THE LAST TAX YEAR IN WHICH "GROSSING UP" WILL OCCUR. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR EACH OF THE FOLLOWING EMPLOYEES: LISA SHERMAN, PRISCILLA NATKINS, AND BARBARA LESHINSKY.
PART I, LINE 3 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIR OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. FISCAL YEAR 2017 REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 4B THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2016 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: LISA SHERMAN - $161,500 BARBARA LESHINSKY - $84,500 JON FISH - $82,500 ELIZABETH ELLARD - $86,500 PRISCILLA NATKINS - $73,000 PAULA VEALE - $57,500 PART II, LINE 19, COLUMN B (II) AND (III) PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. SHE WAS PARTIALLY EMPLOYED WITH THE AD COUNCIL DURING THE ORGANIZATION'S 2015 TAX YEAR. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN B(II) REFLECTS THE PAYOUTS OF A PARTIAL YEAR INCENTIVE ($86,250) AND SERP-EQUIVALENT PAYOUT, IN THE FORM OF A TAXABLE BONUS, ($103,515) PAID DURING ORGANIZATION'S 2016 TAX YEAR. AN ADDITIONAL PAYOUT OF $27,717 REFLECTS A RETIREMENT FRINGE BENEFIT LISTED IN COLUMN B(III). PART II, COLUMN (C) AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.
Schedule J (Form 990) 2015
Additional Data


Software ID:  
Software Version:  
Schedule L
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Transactions with Interested Persons
MediumBullet Complete if the organization answered
"Yes" on Form 990, Part IV, lines 25a, 25b, 26, 27, 28a, 28b, or 28c,
or Form 990-EZ, Part V, line 38a or 40b.
MediumBullet Attach to Form 990 or Form 990-EZ.
MediumBulletInformation about Schedule L (Form 990 or 990-EZ) and its instructions is at www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Part I
Excess Benefit Transactions (section 501(c)(3), section 501(c)(4), and 501(c)(29) organizations only).
Complete if the organization answered "Yes" on Form 990, Part IV, line 25a or 25b, or Form 990-EZ, Part V, line 40b.
1(a) Name of disqualified person (b) Relationship between disqualified person and organization (c) Description of transaction (d) Corrected?
Yes No
2
Enter the amount of tax incurred by organization managers or disqualified persons during the year under section 4958. ........................... Bullet Image$
 
3
Enter the amount of tax, if any, on line 2, above, reimbursed by the organization ........ Bullet Image$
 

Part II
Loans to and/or From Interested Persons.
Complete if the organization answered "Yes" on Form 990-EZ, Part V, line 38a, or Form 990, Part IV, line 26; or if the organization reported an amount on Form 990, Part X, line 5, 6, or 22
(a) Name of interested person (b) Relationship with organization (c) Purpose of loan (d) Loan to or from the organization? (e)Original principal amount (f)Balance due (g) In default? (h) Approved by board or committee? (i)Written agreement?
To From Yes No Yes No Yes No
Total ...............Small Bullet $  
Part III
Grants or Assistance Benefiting Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 27.
(a) Name of interested person (b) Relationship between interested person and the organization (c) Amount of assistance (d) Type of assistance (e) Purpose of assistance
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 50056A
Schedule L (Form 990 or 990-EZ) 2015
Schedule L (Form 990 or 990-EZ) 2015
Page 2
Part IV
Business Transactions Involving Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 28a, 28b, or 28c.
(a) Name of interested person (b) Relationship between interested person and the organization (c) Amount of transaction (d) Description of transaction (e) Sharing of organization's revenues?
Yes No
(1) THE NIELSEN COMPANY
  		BOARD MEMBER LAURA NELSON IS CHIEF COMMUNICATIONS OFFICER AT NIELSEN CO. 417,080 NIELSEN PROVIDED STANDARD AD MONITORING SERVICES   No
Part V
Supplemental Information
Provide additional information for responses to questions on Schedule L (see instructions).
Return Reference Explanation
Schedule L (Form 990 or 990-EZ) 2015


Additional Data


Software ID:  
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SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
MediumBullet Information about Schedule O (Form 990 or 990-EZ) and its instructions is at
www.irs.gov/form990.
OMB No. 1545-0047
2015
Open to Public
Inspection
Name of the organization
THE ADVERTISING COUNCIL INC
 
Employer identification number

13-0417693
Return Reference Explanation
FORM 990, PART I, LINE 1 AS THE NATION'S LEADING PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES OF THE DAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING DISCRIMINATION, AUTISM, ADDICTION AND COLLEGE ACCESS. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM AND SAVE LIVES.
FORM 990, SECTION B, AMENDED RETURN FORM 990, PART VII, SECTION A WAS AMENDED TO REFLECT THE CORRECT LIST OF OFFICERS AND DIRECTORS. PART I, LINE 6 WAS AMENDED TO REFLECT THE CORRECT NUMBER OF VOLUNTEERS.
FORM 990, PART III, LINE 1 THE AD COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION.
FORM 990, PART VI, SECTION B, LINE 11 I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIR OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIR OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. FISCAL YEAR 2017 REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
FORM 990, PART VII, SECTION A, LINE 185 PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. SHE WAS PARTIALLY EMPLOYED WITH THE AD COUNCIL DURING THE ORGANIZATION'S 2015 TAX YEAR. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN D REFLECTS THE PAYOUTS OF A PARTIAL YEAR INCENTIVE ($86,250), A SERP-EQUIVALENT PAYOUT IN THE FORM OF A TAXABLE BONUS ($103,515) AND A RETIREMENT FRINGE BENEFIT PAYOUT ($27,717) ALL PAID DURING ORGANIZATION'S 2016 TAX YEAR.
FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -22,596. PRIOR YEAR BAD DEBTS COLLECTED IN CURRENT YEAR -32,430.
FORM 990, PART XI, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.
FORM 990, PART I, LINE 6: BOARD = 165 CHAIR EMERITUS & HONORARY MEMBERS = 41 CRC COMMITTEE = 35 ADVISORY COMMITTEE = 30 FINANCE COMMITTEE = 6 AUDIT COMMITTEE = 1 SOCIAL IMPACT COUNCIL = 13 USER EXPERIENCE COMMITTEE = 20 LEADERSHIP COMMITTEE = 73 RESEARCH COMMITTEE = 23 TOTAL = 407
FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11: EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $3,929,035. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $3,478,328 IS REALIZED VS. THE EVENT GAIN OF $337,875 AS REPORTED ON SCHEDULE G PART II. ALSO IN FISCAL 2016 THE AD COUNCIL HELD AN ONLINE AUCTION. TOTAL CONTRIBUTIONS WERE $48,582 WHICH WERE ALSO INCLUDED ON PART VIII, LINE 1C OF FORM 990. AUCTION EXPENSES TOTALED $10,647.
FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2015


Additional Data


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