Form990-PF

Department of the Treasury
Internal Revenue Service

Return of Private Foundation
or Section 4947(a)(1) Trust Treated as Private Foundation
bulletDo not enter social security numbers on this form as it may be made public.
bulletGo to www.irs.gov/Form990PF for instructions and the latest information.
OMB No. 1545-0052
2018
Open to Public Inspection
For calendar year 2018, or tax year beginning 01-01-2018 , and ending 12-31-2018
Name of foundation
THE ADVERTISING EDUCATIONAL FOUNDATION
INC
Number and street (or P.O. box number if mail is not delivered to street address)155 EAST 44TH ST 3RD FL
  Room/suite
City or town, state or province, country, and ZIP or foreign postal code
NEW YORK, NY10017
A Employer identification number

13-3228986
B Telephone number (see instructions)

(212) 986-8060
C bullet
G Check all that apply:

D 1. Foreign organizations, check here............. bullet
2. Foreign organizations meeting the 85%
test, check here and attach computation ... bullet
E bullet
H Check type of organization:
F bullet
I Fair market value of all assets at end
of year (from Part II, col. (c),
line 16)bullet$8,396,540J Accounting method:
 
(Part I, column (d) must be on cash basis.)
Part I Analysis of Revenue and Expenses (The total of amounts in columns (b), (c), and (d) may not necessarily equal the amounts in column (a) (see instructions).) (a) Revenue and
expenses per
books 		(b) Net investment
income 		(c) Adjusted net
income 		(d) Disbursements
for charitable
purposes
(cash basis only)
Revenue 1 Contributions, gifts, grants, etc., received (attach schedule) 478,100
2 Check bullet.............
3 Interest on savings and temporary cash investments 8,430 8,430 8,430
4 Dividends and interest from securities... 201,655 201,655 201,655
5a Gross rents............      
b Net rental income or (loss)  
6a Net gain or (loss) from sale of assets not on line 10 807,360
b Gross sales price for all assets on line 6a 3,873,980
7 Capital gain net income (from Part IV, line 2)... 807,360
8 Net short-term capital gain......... 0
9 Income modifications...........  
10a Gross sales less returns and allowances  
b Less: Cost of goods sold....  
c Gross profit or (loss) (attach schedule).....    
11 Other income (attach schedule)....... Click to see attachment 93,301 37,061 93,301
12 Total. Add lines 1 through 11........ 1,588,846 1,054,506 303,386
Operating and Administrative Expenses 13 Compensation of officers, directors, trustees, etc. 660,275 0 0 660,275
14 Other employee salaries and wages...... 446,592 0 0 337,915
15 Pension plans, employee benefits....... 182,559 0 0 182,241
16a Legal fees (attach schedule).........        
b Accounting fees (attach schedule).......        
c Other professional fees (attach schedule).... Click to see attachment 331,177 70,266 70,266 239,245
17 Interest...............        
18 Taxes (attach schedule) (see instructions)...        
19 Depreciation (attach schedule) and depletion... 7,500 0 0
20 Occupancy..............        
21 Travel, conferences, and meetings....... 118,168 0 0 89,418
22 Printing and publications..........        
23 Other expenses (attach schedule)....... Click to see attachment 346,527 0 159,677 168,037
24 Total operating and administrative expenses.
Add lines 13 through 23.......... 2,092,798 70,266 229,943 1,677,131
25 Contributions, gifts, grants paid....... 0 0
26 Total expenses and disbursements. Add lines 24 and 25 2,092,798 70,266 229,943 1,677,131
27 Subtract line 26 from line 12:
a Excess of revenue over expenses and disbursements -503,952
b Net investment income (if negative, enter -0-) 984,240
c Adjusted net income (if negative, enter -0-)... 73,443
For Paperwork Reduction Act Notice, see instructions.
Cat. No. 11289X Form 990-PF (2018)
Form 990-PF (2018)
Page 2
Part II Balance Sheets Attached schedules and amounts in the description column
should be for end-of-year amounts only. (See instructions.) 		Beginning of year End of year
(a) Book Value (b) Book Value (c) Fair Market Value
Assets 1 Cash—non-interest-bearing............. 129,981 50,355 50,355
2 Savings and temporary cash investments......... 695,694 611,572 611,572
3 Accounts receivable bullet103,206
Less: allowance for doubtful accounts bullet   93,578 103,206 103,206
4 Pledges receivable bullet  
Less: allowance for doubtful accounts bullet        
5 Grants receivable.................      
6 Receivables due from officers, directors, trustees, and other
disqualified persons (attach schedule) (see instructions).....      
7 Other notes and loans receivable (attach schedule) bullet  
Less: allowance for doubtful accounts bullet        
8 Inventories for sale or use..............      
9 Prepaid expenses and deferred charges.......... 30,563 27,363 27,363
10a Investments—U.S. and state government obligations (attach schedule)      
b Investments—corporate stock (attach schedule)....... 8,071,032 Click to see attachment5,762,915 5,762,915
c Investments—corporate bonds (attach schedule)....... 269,700 Click to see attachment255,400 255,400
11 Investments—land, buildings, and equipment: basis bullet  
Less: accumulated depreciation (attach schedule) bullet        
12 Investments—mortgage loans.............      
13 Investments—other (attach schedule).......... 2,052,643 Click to see attachment1,580,227 1,580,227
14 Land, buildings, and equipment: basis bullet132,662
Less: accumulated depreciation (attach schedule) bullet127,160 13,002 Click to see attachment5,502 5,502
15 Other assets (describe bullet)      
16 Total assets (to be completed by all filers—see the
instructions. Also, see page 1, item I) 11,356,193 8,396,540 8,396,540
Liabilities 17 Accounts payable and accrued expenses.......... 186,505 231,439
18 Grants payable.................    
19 Deferred revenue................. 7,500  
20 Loans from officers, directors, trustees, and other disqualified persons    
21 Mortgages and other notes payable (attach schedule)......    
22 Other liabilities (describe bullet) Click to see attachment79,693 Click to see attachment103,748
23 Total liabilities (add lines 17 through 22)......... 273,698 335,187
Net Assets or Fund Balances Foundations that follow SFAS 117, check here bullet
and complete lines 24 through 26 and lines 30 and 31.
24 Unrestricted..................    
25 Temporarily restricted............... 11,082,495 8,061,353
26 Permanently restricted...............    
Foundations that do not follow SFAS 117, check here bullet
and complete lines 27 through 31.
27 Capital stock, trust principal, or current funds........    
28 Paid-in or capital surplus, or land, bldg., and equipment fund    
29 Retained earnings, accumulated income, endowment, or other funds    
30 Total net assets or fund balances (see instructions)..... 11,082,495 8,061,353
31 Total liabilities and net assets/fund balances (see instructions). 11,356,193 8,396,540
Part III
Analysis of Changes in Net Assets or Fund Balances
1
Total net assets or fund balances at beginning of year—Part II, column (a), line 30 (must agree with end-of-year figure reported on prior year’s return) ...............
1
11,082,495
2
Enter amount from Part I, line 27a .....................
2
-503,952
3
Other increases not included in line 2 (itemize) bullet
3
0
4
Add lines 1, 2, and 3 ..........................
4
10,578,543
5
Decreases not included in line 2 (itemize) bulletClick to see attachment
5
2,517,190
6
Total net assets or fund balances at end of year (line 4 minus line 5)—Part II, column (b), line 30 .
6
8,061,353
Form 990-PF (2018)
Form 990-PF (2018)
Page 3
Part IV
Capital Gains and Losses for Tax on Investment Income
(a) List and describe the kind(s) of property sold (e.g., real estate,
2-story brick warehouse; or common stock, 200 shs. MLC Co.)		 (b)
How acquired
P—Purchase
D—Donation 		(c)
Date acquired
(mo., day, yr.) 		(d)
Date sold
(mo., day, yr.)
1 a PUBLICLY TRADED SECURITIES      
b
c
d
e
(e)
Gross sales price 		(f)
Depreciation allowed
(or allowable) 		(g)
Cost or other basis
plus expense of sale 		(h)
Gain or (loss)
(e) plus (f) minus (g)
a 3,873,980   3,066,620 807,360
b
c
d
e
Complete only for assets showing gain in column (h) and owned by the foundation on 12/31/69 (l)
Gains (Col. (h) gain minus
col. (k), but not less than -0-) or
Losses (from col.(h))
(i)
F.M.V. as of 12/31/69 		(j)
Adjusted basis
as of 12/31/69 		(k)
Excess of col. (i)
over col. (j), if any
a       807,360
b
c
d
e
2 Capital gain net income or (net capital loss) Bracket If gain, also enter in Part I, line 7
If (loss), enter -0- in Part I, line 7		 Bracket 2 807,360
3 Net short-term capital gain or (loss) as defined in sections 1222(5) and (6):
If gain, also enter in Part I, line 8, column (c) (see instructions). If (loss), enter -0-
in Part I, line 8 ................... 		Bracket 3 0
Part V
Qualification Under Section 4940(e) for Reduced Tax on Net Investment Income
(For optional use by domestic private foundations subject to the section 4940(a) tax on net investment income.)

If section 4940(d)(2) applies, leave this part blank.
Was the foundation liable for the section 4942 tax on the distributable amount of any year in the base period?
If "Yes," the foundation does not qualify under section 4940(e). Do not complete this part.
1 Enter the appropriate amount in each column for each year; see instructions before making any entries.
(a)
Base period years Calendar
year (or tax year beginning in) 		(b)
Adjusted qualifying distributions 		(c)
Net value of noncharitable-use assets 		(d)
Distribution ratio
(col. (b) divided by col. (c))
2017 1,575,927 11,245,725 0.140136
2016 1,913,665 10,885,821 0.175794
2015 1,737,203 12,061,645 0.144027
2014 1,520,390 13,191,568 0.115255
2013 1,519,668 12,071,732 0.125886
2
Total of line 1, column (d) .....................
2
0.701098
3
Average distribution ratio for the 5-year base period—divide the total on line 2 by 5.0, or by the number of years the foundation has been in existence if less than 5 years ......
3
0.140220
4
Enter the net value of noncharitable-use assets for 2018 from Part X, line 5......
4
10,250,282
5
Multiply line 4 by line 3......................
5
1,437,295
6
Enter 1% of net investment income (1% of Part I, line 27b)...........
6
9,842
7
Add lines 5 and 6........................
7
1,447,137
8
Enter qualifying distributions from Part XII, line 4,.............
8
1,677,131
If line 8 is equal to or greater than line 7, check the box in Part VI, line 1b, and complete that part using a 1% tax rate. See the Part VI instructions.
Form 990-PF (2018)
Form 990-PF (2018)
Page 4
Part VI
Excise Tax Based on Investment Income (Section 4940(a), 4940(b), 4940(e), or 4948—see instructions)
1a Exempt operating foundations described in section 4940(d)(2), check here Bullet and enter “N/A" on line 1. Bracket includes lines 1a and 1b
Date of ruling or determination letter:   (attach copy of letter if necessary–see instructions)
b Domestic foundations that meet the section 4940(e) requirements in Part V, check 1 9,842
hereBulletand enter 1% of Part I, line 27b...................
c All other domestic foundations enter 2% of line 27b. Exempt foreign organizations enter 4% of Part I, line 12, col. (b)
2 Tax under section 511 (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 2 0
3 Add lines 1 and 2........................... 3 9,842
4 Subtitle A (income) tax (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 4 0
5 Tax based on investment income. Subtract line 4 from line 3. If zero or less, enter -0- ..... 5 9,842
6 Credits/Payments:
a 2018 estimated tax payments and 2017 overpayment credited to 2018 6a 22,512
b Exempt foreign organizations—tax withheld at source...... 6b
c Tax paid with application for extension of time to file (Form 8868)... 6c 0
d Backup withholding erroneously withheld ........... 6d 0
7 Total credits and payments. Add lines 6a through 6d.............. 7 22,512
8 Enter any penalty for underpayment of estimated tax. Check here if Form 2220 is attached. 8 0
9 Tax due. If the total of lines 5 and 8 is more than line 7, enter amount owed.......Bullet 9  
10 Overpayment. If line 7 is more than the total of lines 5 and 8, enter the amount overpaid...Bullet 10 12,670
11 Enter the amount of line 10 to be: Credited to 2019 estimated taxBullet12,670 RefundedBullet 11 0
Part VII-A
Statements Regarding Activities
1a
During the tax year, did the foundation attempt to influence any national, state, or local legislation or did
Yes
No
it participate or intervene in any political campaign? ....................
1a
 
No
b
Did it spend more than $100 during the year (either directly or indirectly) for political purposes? (see Instructions
for definition).................................
1b
 
No
If the answer is "Yes" to 1a or 1b, attach a detailed description of the activities and copies of any materials
published or distributed by the foundation in connection with the activities.
c
Did the foundation file Form 1120-POL for this year?.....................
1c
 
No
d
Enter the amount (if any) of tax on political expenditures (section 4955) imposed during the year:
(1) On the foundation. bullet$ 0(2) On foundation managers.bullet$ 0
e
Enter the reimbursement (if any) paid by the foundation during the year for political expenditure tax imposed
on foundation managers.bullet$ 0
2
Has the foundation engaged in any activities that have not previously been reported to the IRS?.......
2
 
No
If "Yes," attach a detailed description of the activities.
3
Has the foundation made any changes, not previously reported to the IRS, in its governing instrument, articles
of incorporation, or bylaws, or other similar instruments? If "Yes," attach a conformed copy of the changesClick to see attachment....
3
Yes
 
4a
Did the foundation have unrelated business gross income of $1,000 or more during the year?........
4a
 
No
b
If "Yes," has it filed a tax return on Form 990-T for this year?...................
4b
 
 
5
Was there a liquidation, termination, dissolution, or substantial contraction during the year?.........
5
 
No
If "Yes," attach the statement required by General Instruction T.
6
Are the requirements of section 508(e) (relating to sections 4941 through 4945) satisfied either:
  • By language in the governing instrument, or
  • By state legislation that effectively amends the governing instrument so that no mandatory directions
    • that conflict with the state law remain in the governing instrument?................
    6
    Yes
     
    7
    Did the foundation have at least $5,000 in assets at any time during the year? If "Yes," complete Part II, col. (c),
    and Part XV..................................
    7
    Yes
     
    8a
    Enter the states to which the foundation reports or with which it is registered (see instructions)
    bulletNY
    b
    If the answer is "Yes" to line 7, has the foundation furnished a copy of Form 990-PF to the Attorney
    General (or designate) of each state as required by General Instruction G? If "No," attach explanation .
    8b
    Yes
     
    9
    Is the foundation claiming status as a private operating foundation within the meaning of section 4942(j)(3)
    or 4942(j)(5) for calendar year 2018 or the taxable year beginning in 2018? See the instructions for Part XIV.
    If "Yes," complete Part XIV .............................
    9
    Yes
     
    10
    Did any persons become substantial contributors during the tax year? If "Yes," attach a schedule listing their names
    and addresses. ...............................
    10
     
    No
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 5
    Part VII-A
    Statements Regarding Activities (continued)
    11
    At any time during the year, did the foundation, directly or indirectly, own a controlled entity within the
    meaning of section 512(b)(13)? If "Yes," attach schedule. See instructions .............
    11
     
    No
    12
    Did the foundation make a distribution to a donor advised fund over which the foundation or a disqualified person had
    advisory privileges? If "Yes," attach statement. See instructions.................
    12
     
    No
    13
    Did the foundation comply with the public inspection requirements for its annual returns and exemption application?
    13
    Yes
     
    Website addressbulletWWW.AEF.COM
    14
    The books are in care ofbulletCHRISTINE MANNA CO ANA Telephone no.bullet (212) 697-5950

    Located atbullet155 EAST 44TH ST 3RD FLNEW YORKNY ZIP+4bullet10017
    15
    Section 4947(a)(1) nonexempt charitable trusts filing Form 990-PF in lieu of Form 1041 —check here .........bullet
    and enter the amount of tax-exempt interest received or accrued during the year ........bullet
    15
     
    16 At any time during calendar year 2018, did the foundation have an interest in or a signature or other authority over YesNo
    a bank, securities, or other financial account in a foreign country? .................
    16   No
    See the instructions for exceptions and filing requirements for FinCEN Form 114. If "Yes", enter the name of the foreign
    country bullet  
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required
    File Form 4720 if any item is checked in the "Yes" column, unless an exception applies.
    Yes
    No
    1a
    During the year did the foundation (either directly or indirectly):
    (1) Engage in the sale or exchange, or leasing of property with a disqualified person?
    (2) Borrow money from, lend money to, or otherwise extend credit to (or accept it from)
    a disqualified person?......................
    (3) Furnish goods, services, or facilities to (or accept them from) a disqualified person?
    (4) Pay compensation to, or pay or reimburse the expenses of, a disqualified person?
    (5) Transfer any income or assets to a disqualified person (or make any of either available
    for the benefit or use of a disqualified person)?...............
    (6) Agree to pay money or property to a government official? (Exception. Check "No"
    if the foundation agreed to make a grant to or to employ the official for a period
    after termination of government service, if terminating within 90 days.).......
    b
    If any answer is "Yes" to 1a(1)–(6), did any of the acts fail to qualify under the exceptions described in Regulations
    section 53.4941(d)-3 or in a current notice regarding disaster assistance? See instructions ........
    1b
     
    No
    ........bullet
    c
    Did the foundation engage in a prior year in any of the acts described in 1a, other than excepted acts,
    that were not corrected before the first day of the tax year beginning in 2018?.............
    1c
     
    No
    2
    Taxes on failure to distribute income (section 4942) (does not apply for years the foundation was a private
    operating foundation defined in section 4942(j)(3) or 4942(j)(5)):
    a
    At the end of tax year 2018, did the foundation have any undistributed income (lines 6d
    and 6e, Part XIII) for tax year(s) beginning before 2018?.............
    If "Yes," list the years bullet20, 20, 20, 20
    b
    Are there any years listed in 2a for which the foundation is not applying the provisions of section 4942(a)(2)
    (relating to incorrect valuation of assets) to the year’s undistributed income? (If applying section 4942(a)(2)
    to all years listed, answer "No" and attach statement—see instructions.) ..............
    2b
     
     
    c
    If the provisions of section 4942(a)(2) are being applied to any of the years listed in 2a, list the years here.
    bullet20, 20, 20, 20
    3a
    Did the foundation hold more than a 2% direct or indirect interest in any business enterprise at
    any time during the year?......................
    b
    If "Yes," did it have excess business holdings in 2018 as a result of (1) any purchase by the foundation
    or disqualified persons after May 26, 1969; (2) the lapse of the 5-year period (or longer period approved
    by the Commissioner under section 4943(c)(7)) to dispose of holdings acquired by gift or bequest; or (3)
    the lapse of the 10-, 15-, or 20-year first phase holding period? (Use Schedule C, Form 4720, to determine
    if the foundation had excess business holdings in 2018.)..................
    3b
     
     
    4a
    Did the foundation invest during the year any amount in a manner that would jeopardize its charitable purposes?
    4a
     
    No
    b
    Did the foundation make any investment in a prior year (but after December 31, 1969) that could jeopardize its
    charitable purpose that had not been removed from jeopardy before the first day of the tax year beginning in 2018?
    4b
     
    No
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 6
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required (continued)
    5a
    During the year did the foundation pay or incur any amount to:
    Yes
    No
    (1) Carry on propaganda, or otherwise attempt to influence legislation (section 4945(e))?
    (2) Influence the outcome of any specific public election (see section 4955); or to carry
    on, directly or indirectly, any voter registration drive?.............
    (3) Provide a grant to an individual for travel, study, or other similar purposes?
    (4) Provide a grant to an organization other than a charitable, etc., organization described
    in section 4945(d)(4)(A)? See instructions................
    (5) Provide for any purpose other than religious, charitable, scientific, literary, or
    educational purposes, or for the prevention of cruelty to children or animals?.....
    b
    If any answer is "Yes" to 5a(1)–(5), did any of the transactions fail to qualify under the exceptions described in
    Regulations section 53.4945 or in a current notice regarding disaster assistance? See instructions ......
    5b
     
     
    .........bullet
    c
    If the answer is "Yes" to question 5a(4), does the foundation claim exemption from the
    tax because it maintained expenditure responsibility for the grant?..........
    If "Yes," attach the statement required by Regulations section 53.4945–5(d).
    6a
    Did the foundation, during the year, receive any funds, directly or indirectly, to pay premiums on
    a personal benefit contract?.....................
    b
    Did the foundation, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ....
    6b
     
    No
    If "Yes" to 6b, file Form 8870.
    7a
    At any time during the tax year, was the foundation a party to a prohibited tax shelter transaction?
    b
    If yes, did the foundation receive any proceeds or have any net income attributable to the transaction? ....
    7b
     
     
    8
    Is the foundation subject to the section 4960 tax on payment(s) of more than $1,000,000 in remuneration or
    excess parachute payment during the year? .................
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors
    1 List all officers, directors, trustees, foundation managers and their compensation. See instructions
    (a) Name and address (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation
     (If not paid, enter
    -0-)     		(d) Contributions to employee benefit plans and deferred compensation (e) Expense account,
    other allowances
    MR GORDON MCLEAN CEO & PRESIDENT
    35.00     		313,024 47,919 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR ELLIOT LUM VP, TALENT STRAT.
    35.00     		179,782 19,446 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS LORY GEORGE VP
    35.00     		167,469 17,125 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR PAT LAFFERTY CHAIRMAN
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR BILL IMADA VICE CHAIR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR CHRIS MACDONALD VICE CHAIR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DAVID J MOORE VICE CHAIR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS NANCY RABSTEJNEK NICHOLS VICE CHAIR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS ANN RUBIN VICE CHAIR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR LOU AVERSANO DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DAVID BELL DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR SIMON BOLTON DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS JUDITH BOOKBINDER DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DAVID BROT DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR CHRIS BROWN DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR TONY CARDINALE DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR TIMOTHY CASTELLI DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR JAMES EDMUND DATRI DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR PETER DENUNZIO DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS TARA DEVEAUX DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS VAL DIFEBO DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR OWEN J DOUGHERTY DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS DAISY EXPOSITO-ULLA DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS BELLE FRANK DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR ANDREW GOLDBERG DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS VITA HARRIS DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS CAROLE IRGANG DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR TIM JONES DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR BRADLEY KAY DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR PAUL KURNIT DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS SHELLY LAZARUS DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR CLARENCE LEE DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS DAWN LERMAN PHD DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR ROBERT LIODICE DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DAVID LUNA DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR PETER MCGUINESS III DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DAVID MECHLIN DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR COLIN MITCHELL DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR WILLIAM MACK O'BARR PHD DIRECTOR- SEE LINE 3 FOR COMPENSATION
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS SUSAN POPPER DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR JEF RICHARDS JD PHD DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR JOSEPH A RIPP DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR HAYES ROTH DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS CYNTHIA ROUND DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MS JENNIFER SCANLON PHD DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR DENIS SISON DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    PROF SUSAN SMULYAN DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR ANDREW SUSMAN DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR MARK TRUSS DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    MR BARRY WACKSMAN DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    PROF WILLIAM H WEINTRAUB DIRECTOR
    1.00     		0 0 0
    10 GRAND CENTRAL 155 EAST 44TH ST
    3RD FL
    NEW YORK,NY10017
    2 Compensation of five highest-paid employees (other than those included on line 1—see instructions). If none, enter “NONE."
    (a) Name and address of each employee paid more than $50,000 (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation (d) Contributions to
    employee benefit
    plans and deferred
    compensation     		(e) Expense account,
    other allowances
    SHARON HUDSON VP
    35.00     		97,400 29,092 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MARCIA SOLING VP
    35.00     		101,078 12,673 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    SARAH PARRISH VP
    35.00     		84,913 15,119 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    DARRIA TUCKER EXEC. ASSISTANT
    35.00     		60,606 15,272 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    Total number of other employees paid over $50,000...................bullet 0
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 7
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors (continued)
    3 Five highest-paid independent contractors for professional services (see instructions). If none, enter "NONE".
    (a) Name and address of each person paid more than $50,000 (b) Type of service (c) Compensation
    WILLIAM O'BARR EDITORIAL SERVICES 87,640
    122 CHANNING LANE
    CHAPEL HILL,NC27516
    FAIRPOINTE CAPITAL INVESTMENT INVESTMENT ADVISORY SERVICES 54,890
    2 EAST 61ST STREET
    NEW YORK,NY10065
    Total number of others receiving over $50,000 for professional services.............bullet0
    Part IX-A
    Summary of Direct Charitable Activities
    List the foundation’s four largest direct charitable activities during the tax year. Include relevant statistical information such as the number of organizations and other beneficiaries served, conferences convened, research papers produced, etc. Expenses
    1 ADVERTISING & SOCIETY REVIEW -ADVERTISING AND SOCIETY REVIEW IS A PEER-REVIEWED ACADEMIC ONLINE JOURNAL THAT PUBLISHES ARTICLES, ESSAYS, AND OTHER SCHOLARSHIP ABOUT ADVERTISING IN SOCIETY, CULTURE, HISTORY, AND THE ECONOMY. 112,963
    2 ON-LINE CURRICULUM -THE ON-LINE CURRICULUM PROGRAM PROVIDES A BROAD CULTURAL PERSPECTIVE ON ADVERTISING AS A SOCIAL FORCE AND CREATIVE FORUM. 87,117
    3 SYMPOSIUM -AN ACADEMIC AND INDUSTRY SYMPOSIUM FOCUSING ON THE NEED FOR BRAND AUTHENTICITY IN THE ERA OF FAKE NEWS. 46,010
    4 HISTORY OF RACE AND ETHNICTY IN THE ADVERTISING INDUSTRY - AFTER A LONG DEVELOPMENT PERIOD, THE PROJECT WILL BE TRANSFERRED TO GEROGE MASON UNIVERSTIY AND THE SMITHSONIAN INSTITUTE FOR CONTINUED EXPANSION AND EDUCATION FOR THE PUBLIC ABOUT THE ROLE OF ADVERTISING IN SOCIETY. 30,394
    Part IX-B
    Summary of Program-Related Investments (see instructions)
    Describe the two largest program-related investments made by the foundation during the tax year on lines 1 and 2. Amount
    1  
    2  
    All other program-related investments. See instructions.
    3  
    Total. Add lines 1 through 3.........................bullet0
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 8
    Part X
    Minimum Investment Return (All domestic foundations must complete this part. Foreign foundations,see instructions.)
    1
    Fair market value of assets not used (or held for use) directly in carrying out charitable, etc.,
    purposes:
    a
    Average monthly fair market value of securities...................
    1a
    9,553,552
    b
    Average of monthly cash balances.......................
    1b
    722,257
    c
    Fair market value of all other assets (see instructions)................
    1c
    130,569
    d
    Total (add lines 1a, b, and c).........................
    1d
    10,406,378
    e
    Reduction claimed for blockage or other factors reported on lines 1a and
    1c (attach detailed explanation) .............
    1e
    0
    2
    Acquisition indebtedness applicable to line 1 assets..................
    2
    0
    3
    Subtract line 2 from line 1d.........................
    3
    10,406,378
    4
    Cash deemed held for charitable activities. Enter 1 1/2% of line 3 (for greater amount, see
    instructions) .............................
    4
    156,096
    5
    Net value of noncharitable-use assets. Subtract line 4 from line 3. Enter here and on Part V, line 4
    5
    10,250,282
    6
    Minimum investment return. Enter 5% of line 5..................
    6
    512,514
    Part XI
    Distributable Amount (see instructions) (Section 4942(j)(3) and (j)(5) private operating foundations and certain foreign organizations check here bullet and do not complete this part.)
    1
    Minimum investment return from Part X, line 6....................
    1
     
    2a
    Tax on investment income for 2018 from Part VI, line 5......
    2a
     
    b
    Income tax for 2018. (This does not include the tax from Part VI.)...
    2b
     
    c
    Add lines 2a and 2b............................
    2c
     
    3
    Distributable amount before adjustments. Subtract line 2c from line 1............
    3
     
    4
    Recoveries of amounts treated as qualifying distributions................
    4
     
    5
    Add lines 3 and 4............................
    5
     
    6
    Deduction from distributable amount (see instructions).................
    6
     
    7
    Distributable amount as adjusted. Subtract line 6 from line 5. Enter here and on Part XIII, line 1 ...
    7
     
    Part XII
    Qualifying Distributions (see instructions)
    1
    Amounts paid (including administrative expenses) to accomplish charitable, etc., purposes:
    a
    Expenses, contributions, gifts, etc.—total from Part I, column (d), line 26 ..........
    1a
    1,677,131
    b
    Program-related investments—total from Part IX-B..................
    1b
    0
    2
    Amounts paid to acquire assets used (or held for use) directly in carrying out charitable, etc.,
    purposes...............................
    2
     
    3
    Amounts set aside for specific charitable projects that satisfy the:
    a
    Suitability test (prior IRS approval required)....................
    3a
     
    b
    Cash distribution test (attach the required schedule) .................
    3b
     
    4
    Qualifying distributions. Add lines 1a through 3b. Enter here and on Part V, line 8, and Part XIII, line 4
    4
    1,677,131
    5
    Foundations that qualify under section 4940(e) for the reduced rate of tax on net investment
    income. Enter 1% of Part I, line 27b. See instructions.................
    5
    9,842
    6
    Adjusted qualifying distributions. Subtract line 5 from line 4..............
    6
    1,667,289
    Note: The amount on line 6 will be used in Part V, column (b), in subsequent years when calculating whether the foundation qualifies for
    the section 4940(e) reduction of tax in those years.
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 9
    Part XIII
    Undistributed Income (see instructions)
    (a)
    Corpus     		(b)
    Years prior to 2017     		(c)
    2017     		(d)
    2018
    1 Distributable amount for 2018 from Part XI, line 7  
    2 Undistributed income, if any, as of the end of 2018:
    a Enter amount for 2017 only.......  
    b Total for prior years:20, 20, 20  
    3 Excess distributions carryover, if any, to 2018:
    a From 2013......  
    b From 2014......  
    c From 2015......  
    d From 2016......  
    e From 2017......  
    fTotal of lines 3a through e........  
    4Qualifying distributions for 2018 from Part
    XII, line 4: bullet$  
    a Applied to 2017, but not more than line 2a  
    b Applied to undistributed income of prior years
    (Election required—see instructions).....     		 
    c Treated as distributions out of corpus (Election
    required—see instructions)........     		 
    d Applied to 2018 distributable amount.....  
    e Remaining amount distributed out of corpus  
    5 Excess distributions carryover applied to 2018.    
    (If an amount appears in column (d), the
    same amount must be shown in column (a).)
    6Enter the net total of each column as
    indicated below:
    a Corpus. Add lines 3f, 4c, and 4e. Subtract line 5  
    b Prior years’ undistributed income. Subtract
    line 4b from line 2b ..........     		 
    c Enter the amount of prior years’ undistributed
    income for which a notice of deficiency has
    been issued, or on which the section 4942(a)
    tax has been previously assessed......     		 
    d Subtract line 6c from line 6b. Taxable amount
    —see instructions ...........     		 
    e Undistributed income for 2017. Subtract line
    4a from line 2a. Taxable amount—see
    instructions .............     		 
    f Undistributed income for 2018. Subtract
    lines 4d and 5 from line 1. This amount must
    be distributed in 2019 ..........     		 
    7 Amounts treated as distributions out of
    corpus to satisfy requirements imposed by
    section 170(b)(1)(F) or 4942(g)(3) (Election may
    be required - see instructions) .......     		 
    8 Excess distributions carryover from 2013 not
    applied on line 5 or line 7 (see instructions) ...     		 
    9Excess distributions carryover to 2019.
    Subtract lines 7 and 8 from line 6a ......     		 
    10 Analysis of line 9:
    a Excess from 2014....  
    b Excess from 2015....  
    c Excess from 2016....  
    d Excess from 2017....  
    e Excess from 2018....  
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 10
    Part XIV
    Private Operating Foundations (see instructions and Part VII-A, question 9)
    1a If the foundation has received a ruling or determination letter that it is a private operating
    foundation, and the ruling is effective for 2018, enter the date of the ruling....... bullet
     
    b Check box to indicate whether the organization is a private operating foundation described in section or
    2a Enter the lesser of the adjusted net
    income from Part I or the minimum
    investment return from Part X for each
    year listed ..........     		Tax year Prior 3 years (e) Total
    (a) 2018 (b) 2017 (c) 2016 (d) 2015
    73,443 42,646 32,040 5,706 153,835
    b 85% of line 2a ......... 62,427 36,249 27,234 4,850 130,760
    c Qualifying distributions from Part XII,
    line 4 for each year listed .....     		1,677,131 1,581,582 1,920,069 1,751,062 6,929,844
    d Amounts included in line 2c not used directly
    for active conduct of exempt activities ..........     		0 0 0 0 0
    e Qualifying distributions made directly
    for active conduct of exempt activities.
    Subtract line 2d from line 2c ....     		1,677,131 1,581,582 1,920,069 1,751,062 6,929,844
    3 Complete 3a, b, or c for the
    alternative test relied upon:
    a “Assets" alternative test—enter:
    (1) Value of all assets ......         0
    (2) Value of assets qualifying
    under section 4942(j)(3)(B)(i)    		         0
    b “Endowment" alternative test— enter 2/3
    of minimum investment return shown in
    Part X, line 6 for each year listed...     		341,676 374,857 362,861 402,055 1,481,449
    c “Support" alternative test—enter:
    (1) Total support other than gross
    investment income (interest,
    dividends, rents, payments
    on securities loans (section
    512(a)(5)), or royalties) ....     		        0
    (2) Support from general public
    and 5 or more exempt
    organizations as provided in
    section 4942(j)(3)(B)(iii)....     		        0
    (3) Largest amount of support
    from an exempt organization    		         0
    (4) Gross investment income         0
    Part XV
    Supplementary Information (Complete this part only if the foundation had $5,000 or more in
    assets at any time during the year—see instructions.)
    1Information Regarding Foundation Managers:
    aList any managers of the foundation who have contributed more than 2% of the total contributions received by the foundation
    before the close of any tax year (but only if they have contributed more than $5,000). (See section 507(d)(2).)
    bList any managers of the foundation who own 10% or more of the stock of a corporation (or an equally large portion of the
    ownership of a partnership or other entity) of which the foundation has a 10% or greater interest.
    2Information Regarding Contribution, Grant, Gift, Loan, Scholarship, etc., Programs:
    Check here bullet
    aThe name, address, and telephone number or email address of the person to whom applications should be addressed:
    bThe form in which applications should be submitted and information and materials they should include:
    cAny submission deadlines:
    dAny restrictions or limitations on awards, such as by geographical areas, charitable fields, kinds of institutions, or other
    factors:
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 11
    Part XV
    Supplementary Information (continued)
    3 Grants and Contributions Paid During the Year or Approved for Future Payment
    Recipient If recipient is an individual,
    show any relationship to
    any foundation manager
    or substantial contributor
    		 Foundation
    status of
    recipient     		Purpose of grant or
    contribution     		Amount
    Name and address (home or business)
    aPaid during the year
    Total .................................bullet 3a 0
    bApproved for future payment
    Total .................................bullet 3b 0
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 12
    Part XVI-A
    Analysis of Income-Producing Activities
    Enter gross amounts unless otherwise indicated. Unrelated business income Excluded by section 512, 513, or 514 (e)
    Related or exempt
    function income
    (See instructions.)
    1Program service revenue: (a)
    Business code     		(b)
    Amount     		(c)
    Exclusion code     		(d)
    Amount
    a
    b
    c
    d
    e
    f
    gFees and contracts from government agencies          
    2 Membership dues and assessments....          
    3 Interest on savings and temporary cash
    investments ...........     		    14 8,430  
    4 Dividends and interest from securities....     14 201,655  
    5 Net rental income or (loss) from real estate:
    aDebt-financed property......          
    bNot debt-financed property.....          
    6 Net rental income or (loss) from personal property          
    7 Other investment income.....          
    8 Gain or (loss) from sales of assets other than
    inventory ............     		    18 807,360  
    9 Net income or (loss) from special events:     01 -103,437  
    10 Gross profit or (loss) from sales of inventory          
    11 Other revenue:
    aROYALTIES     		    15 37,061  
    b
    c
    d
    e
    12 Subtotal. Add columns (b), (d), and (e).. 0 951,069 0
    13Total. Add line 12, columns (b), (d), and (e)..................
    13
    951,069
    (See worksheet in line 13 instructions to verify calculations.)
    Part XVI-B
    Relationship of Activities to the Accomplishment of Exempt Purposes
    Line No.
    DownArrow     		Explain below how each activity for which income is reported in column (e) of Part XVI-A contributed importantly to
    the accomplishment of the foundation’s exempt purposes (other than by providing funds for such purposes). (See
    instructions.)
    Form 990-PF (2018)
    Form 990-PF (2018)
    Page 13
    Part XVII
    Information Regarding Transfers To and Transactions and Relationships With Noncharitable Exempt Organizations
    1
    Did the organization directly or indirectly engage in any of the following with any other organization described in section 501(c) (other than section 501(c)(3) organizations) or in section 527, relating to political organizations?
    Yes
    No
    a
    Transfers from the reporting foundation to a noncharitable exempt organization of:
    (1) Cash...................................
    1a(1)
     
    No
    (2) Other assets.................................
    1a(2)
     
    No
    b
    Other transactions:
    (1) Sales of assets to a noncharitable exempt organization....................
    1b(1)
     
    No
    (2) Purchases of assets from a noncharitable exempt organization..................
    1b(2)
     
    No
    (3) Rental of facilities, equipment, or other assets.......................
    1b(3)
     
    No
    (4) Reimbursement arrangements...........................
    1b(4)
    Yes
     
    (5) Loans or loan guarantees.............................
    1b(5)
     
    No
    (6) Performance of services or membership or fundraising solicitations................
    1b(6)
     
    No
    c
    Sharing of facilities, equipment, mailing lists, other assets, or paid employees..............
    1c
    Yes
     
    d
    If the answer to any of the above is "Yes," complete the following schedule. Column (b) should always show the fair market value
    of the goods, other assets, or services given by the reporting foundation. If the foundation received less than fair market value
    in any transaction or sharing arrangement, show in column (d) the value of the goods, other assets, or services received.

    (a) Line No. (b) Amount involved (c) Name of noncharitable exempt organization (d) Description of transfers, transactions, and sharing arrangements
    1c 140,000 ASSOCIATION OF NATIONAL ADVERTISERS INC ANA SHARES FACILITIES, EQUIPMENT AND PAID PERSONNEL WITH THE FOUNDATION AT NO CHARGE. THE ESTIMATED FAIR MARKET VALUE OF SUCH SERVICES PROVIDED DURING THE TAX YEAR IS $140,000.
    1b(4) 103,748 ASSOCIATION OF NATIONAL ADVERTISERS INC ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA), A RELATED TAX-EXEMPT ORGANIZATION, PAYS FOR CERTAIN EXPENSES ON BEHALF OF THE FOUNDATION AND COLLECTS CONTRIBUTIONS FROM ITS MEMBERS THAT HAVE BEEN DESIGNATED FOR THE FOUNDATION. AS OF DECEMBER 31, 2018, THE BALANCE DUE TO ANA WAS $103,748
    2a
    Is the foundation directly or indirectly affiliated with, or related to, one or more tax-exempt organizations
    described in section 501(c) (other than section 501(c)(3)) or in section 527? ...........
    b
    If "Yes," complete the following schedule.

    (a) Name of organization (b) Type of organization (c) Description of relationship
    ASSOCIATION OF NATIONAL ADVERTISERS INC 501(C)(6) THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. IS THE SOLE MEMBER OF THE ADVERTISING EDUCATIONAL FOUNDATION, INC.
    Sign Here
    Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than taxpayer) is based on all information of which preparer has any knowledge.
    Bullet Bullet
    May the IRS discuss this return
    with the preparer shown below
    (see instr.)?
    Signature of officer or trustee Date Title
    Paid Preparer Use Only Print/Type preparer's name Preparer's Signature Date PTIN
    Firm's name SmallBullet
    		 Firm's EIN SmallBullet
    Firm's address SmallBullet


    		 Phone no.
    Form 990-PF (2018)
    Additional Data


    Software ID:  
    Software Version:  


    Form 990PF - Special Condition Description:
    Special Condition Description
    Schedule B
    (Form 990, 990-EZ,
    or 990-PF)
    Department of the Treasury
    Internal Revenue Service
    Schedule of Contributors

    Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
    Arrow Bullet Go to www.irs.gov/Form990 for the latest information.
    OMB No. 1545-0047
    2018
    Name of the organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC
    Employer identification number

    13-3228986
    Organization type (check one):
    Filers of:
    Section:
    Form 990 or 990-EZ






    Form 990-PF




    Check if your organization is covered by the General Rule or a Special Rule.  
    Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
    General Rule
    Special Rules
    ......... Arrow Bullet $  
    Caution. An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
    990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its
    Form 990-EZ or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
    990-EZ, or 990-PF).
    For Paperwork Reduction Act Notice, see the Instructions
    for Form 990, 990-EZ, or 990-PF.
    Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018) Page 2
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    1
    FACEBOOK
     
    225 PARK AVE SOUTH
     
    NEW YORK, NY10003

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    2
    IBM
     
    1 NEW ORCHARD RD MAIL DROP 333
     
    ARMONK, NY10504

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    3
    IPG
     
    909 3RD STREET
     
    NEW YORK, NY10022

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    4
    MCCANN NEW YORK
     
    622 3RD AVE
     
    NEW YORK, NY10017

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    5
    RGA
     
    450 W 33RD STREET 12TH FL
     
    NEW YORK, NY10001

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    6
    VERIZON
     
    140 WEST STREET
     
    NEW YORK, NY10013

    		$ 25,000


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    7
    BILL IMADA
     
    8687 MELROSE AVE SUITE G540
     
    LOS ANGELES, CA90069

    		$ 20,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    8
    DEUTSCH
     
    330 WEST 34TH ST
     
    NEW YORK, NY10001

    		$ 15,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    9
    HEARST
     
    300 WEST 57TH STREET 12TH FLOOR
     
    NEW YORK, NY10019

    		$ 15,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    10
    MCGARRY BOWEN
     
    601 W 26TH STREET
     
    NEW YORK, NY10001

    		$ 15,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    11
    4A'S
     
    5 BRYANT PARK 16TH FL
     
    NEW YORK, NY10018

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    12
    BBDO
     
    1285 AVE OF AMERICAS
     
    NEW YORK, NY10019

    		$ 10,000


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    13
    DDB
     
    437 MADISON AVENUE
     
    NEW YORK, NY10022

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    14
    DDCD & MOMENTUM
     
    17 STATE ST 2ND FLOOR
     
    NEW YORK, NY10024

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    15
    FCB
     
    100 W 33RD
     
    NEW YORK, NY10001

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    16
    FOX NETWORKS
     
    1211 AVE OF AMERICAS
     
    NEW YORK, NY10036

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    17
    GROUPM
     
    498 7TH AVE
     
    NEW YORK, NY10022

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    18
    HPE
     
    556 WEST 22ND STREET
     
    NEW YORK, NY10011

    		$ 10,000


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    19
    IW GROUP
     
    215 PARK AVE 6TH FLOOR
     
    NEW YORK, NY10003

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    20
    NEUSTAR INC
     
    100 PARK AVE 6THFLOOR
     
    NEW YORK, NY10017

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    21
    OGILVY USA
     
    636 11TH AVE
     
    NEW YORK, NY10036

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    22
    PEPSICO
     
    700 ANDERSON HILL ROAD L2B664B
     
    PURCHASE, NY10572

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    23
    PUBLICIS GROUPE
     
    375 HUDSON STREET
     
    NEW YORK, NY10014

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    24
    PUBLICIS MEDIA
     
    299 WEST HOUSTON ST
     
    NEW YORK, NY10014

    		$ 10,000


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    25
    XAXIS
     
    132 WEST 31ST 9TH FL
     
    NEW YORK, NY10001

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    26
    Y&R
     
    3 COLUMBUS CIRCLE
     
    NEW YORK, NY10019

    		$ 7,500


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    27
    CHOBANI
     
    200 LAFAYETTE STREET
     
    NEW YORK, NY10012

    		$ 5,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    28
    IHEART
     
    125 W 55TH ST
     
    NEW YORK, NY10019

    		$ 5,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
     
     
     
     

    		$  


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
     
     
     
     

    		$  


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Page 3
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number

    13-3228986
    Part II
    Noncash Property (See instructions). Use duplicate copies of Part II if additional space is needed.
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)
    Page 4
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number

    13-3228986
    Part III
    Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
    Use duplicate copies of Part III if additional space is needed.
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

    Additional Data


    Software ID:  
    Software Version:  

    TY 2018 InvestmentsCorpBondsSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Name of Bond End of Year Book Value End of Year Fair Market Value
    JPMORGAN CHASE & CO 6.10% 255,400 255,400

    TY 2018 InvestmentsCorpStockSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Name of Stock End of Year Book Value End of Year Fair Market Value
    AGCO CORP 105,773 105,773
    AKAMAI TECHNOLOGIES INC 103,836 103,836
    ARCONIC INC 56,464 56,464
    BASF SE COMMON STOCK 81,129 81,129
    BUNGE LIMITED 149,632 149,632
    CARS.COM INC 139,750 139,750
    COPA HOLDINGS SA CL A 157,420 157,420
    COOPER TIRE & RUBR CO 148,718 148,718
    CREE INC 98,382 98,382
    DEAN FOODS CO 110,490 110,490
    DONALDSON CO INC. 65,085 65,085
    GENERAL ELECTRIC CO 134,746 134,746
    HORMEL FOODS CORP 106,700 106,700
    INTERPUBLIC GROUP COS INC 11,635 11,635
    ITRON INC 56,748 56,748
    JABIL CIRCUIT INC 128,908 128,908
    JUNIPER NETWORKS INC 193,752 193,752
    LIONS GATE ENTERTAINMENT 159,852 159,852
    LKQ CORP 142,380 142,380
    MAGNA INTERNATIONAL INC 90,900 90,900
    MANPOWERGROUP INC` 97,200 97,200
    MATTEL INC DE 189,810 189,810
    MCDERMOTT INTL INC 112,488 112,488
    MEREDITH CORP 275,282 275,282
    MOLSON COORS BREWING CO CL B 174,096 174,096
    NEW YORK TIMES CO CL A 127,053 127,053
    NORTHERN TRUST CORP 150,462 150,462
    NUANCE COMMUNICATIONS INC 105,840 105,840
    OFFICE DEPOT INC 144,480 144,480
    OWENS CORNING INC 145,134 145,134
    PATTERSON COMPANIES INC 169,076 169,076
    QUEST DIAGNOSTICS INC. 149,886 149,886
    RAYMOND JAMES FINL INC 130,218 130,218
    SCHOLASTIC CORP 68,442 68,442
    SMITH & NEPHEW PLC SP ADR 102,795 102,795
    STERICYCLE INC 141,257 141,257
    TECHNIPFMC PLC 103,774 103,774
    TEGNA INC 230,444 230,444
    TELUS CORP - NON VTG SHS 175,642 175,642
    TERADATA CORP 195,636 195,636
    VAREX IMAGING CORP 71,040 71,040
    VARIAN MEDICAL SYSTEMS INC 90,648 90,648
    WABTEC 119,425 119,425
    WHIRLPOOL CORP 117,557 117,557
    WERNER ENTERPRISES INC 132,930 132,930

    TY 2018 InvestmentsOtherSchedule2
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Category/ Item Listed at Cost or FMV Book Value End of Year Fair Market Value
    ISHARES BARCLAYS 1-3 YR TREAS BD FD FMV 518,444 518,444
    ISHARES SHORT TERM CORPORATE FMV 939,848 939,848
    VANGUARD BD IDX FD INC INTER TERM BD FMV 121,935 121,935

    TY 2018 LandEtcSchedule2
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Category / Item Cost / Other Basis Accumulated Depreciation Book Value End of Year Fair Market Value
    MACHINERY AND EQUIPMENT 132,662 127,160 5,502 5,502


    TY 2018 OtherDecreasesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Amount
    NET UNREALIZED GAIN/LOSS ON INVESTMENTS 2,481,190
    FEDERAL EXCISE TAX EXPENSE 36,000


    TY 2018 OtherExpensesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Revenue and Expenses per Books Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    DIRECT COST OF SPECIAL EVENT 159,677 0 159,677 0
    WEBSITE 6,247 0 0 2,047
    HOSTING/PROGRAMS 44,864 0 0 41,864
    TALENT PROJECT 28,484 0 0 28,484
    OFFICE 5,005 0 0 4,837
    DUES AND SUBSCRIPTIONS 5,362 0 0 5,362
    AFFILIATIONS 2,400 0 0 2,400
    INSURANCE 1,577 0 0 631
    OTHER OPERATING EXPENSES 22,242 0 0 22,243
    ONLINE TRAINING PROGRAM 28,802 0 0 25,802
    SPECIAL PROJECTS EXP 34,367 0 0 34,367
    BAD DEBT EXPENSES 7,500 0 0 0


    TY 2018 OtherIncomeSchedule2
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Revenue And Expenses Per Books Net Investment Income Adjusted Net Income
    ROYALTIES 37,061 37,061 37,061
    GROSS INCOME FROM SPECIAL FUNDRAISING EVENTS 56,240   56,240


    TY 2018 OtherLiabilitiesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Beginning of Year - Book Value End of Year - Book Value
    DUE TO ANA 79,693 103,748


    TY 2018 OtherProfessionalFeesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Category Amount Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    CITIBANK 15,376 15,376 15,376 0
    EDWARD TIMKE 33,334 0 0 33,334
    FAIRPOINTE CAPITAL INVESTMENT 54,890 54,890 54,890 0
    GEORGE MASON UNIVERSITY 24,994 0 0 24,994
    JASON PAUL CHAMBERS 2,500 0 0 2,500
    JEFFREY RICHARDS 5,000 0 0 5,000
    JOSEPH ORR AND ASSOCIATES LLC 2,163 0 0 2,163
    LINDA SCOTT 0 0 0 0
    MARITA STURKEN 10,000 0 0 10,000
    MARKETING EDGE 716 0 0 716
    MARK BARTHOLOMEW 2,500 0 0 2,500
    SILIVIA PFEIFFENBERER 0 0 0 0
    DUKE UNIVERSITY 93,033 0 0 71,367
    WILLIAM O'BARR 86,671 0 0 86,671