Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
|
Total |
||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2014 | (b) 2015 | (c) 2016 | (d) 2017 | (e) 2018 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | 688,331 | 738,848 | 806,648 | 639,205 | 1,004,498 | 3,877,530 |
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | 688,331 | 738,848 | 806,648 | 639,205 | 1,004,498 | 3,877,530 |
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f).. | 1,388,107 | |||||
| 6 | Public support. Subtract line 5 from line 4. | 2,489,423 | |||||
Calendar year
(or fiscal year beginning in) ![]() |
(a) 2014 | (b) 2015 | (c) 2016 | (d) 2017 | (e) 2018 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | 688,331 | 738,848 | 806,648 | 639,205 | 1,004,498 | 3,877,530 |
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | 1,271 | 1,428 | 1,359 | 357 | 23 | 4,438 |
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | 1,048 | 1,500 | 2,533 | 2,980 | 8,061 | |
| 11 | Total support. Add lines 7 through 10 | 3,890,029 | |||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2014 | (b) 2015 | (c) 2016 | (d) 2017 | (e) 2018 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | ||||||
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | ||||||
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | ||||||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | ||||||
| 6 | Total. Add lines 1 through 5 | ||||||
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | ||||||
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | ||||||
| c | Add lines 7a and 7b.. | ||||||
| 8 | Public support. (Subtract line 7c from line 6.) | ||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2014 | (b) 2015 | (c) 2016 | (d) 2017 | (e) 2018 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | ||||||
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | ||||||
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | ||||||
| 11 | Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | ||||||
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
||||
| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
||||
| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
|||||
| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 1-1/2% of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by .035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | ||
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
||
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | ||
| 4 Amounts paid to acquire exempt-use assets | ||
| 5 Qualified set-aside amounts (prior IRS approval required) | ||
| 6 Other distributions (describe in Part VI). See instructions | ||
| 7Total annual distributions. Add lines 1 through 6. | ||
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
||
| 9 Distributable amount for 2018 from Section C, line 6 | ||
| 10 Line 8 amount divided by Line 9 amount | ||
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2018 |
(iii) Distributable Amount for 2018 |
|
|---|---|---|---|---|
|
1
Distributable amount for 2018 from Section C, line 6 |
||||
|
2
Underdistributions, if any, for years prior to 2018 (reasonable cause required-- explain in Part VI). See instructions. |
||||
| 3 Excess distributions carryover, if any, to 2018: | ||||
| a From 2013....... | ||||
| b From 2014....... | ||||
| c From 2015....... | ||||
| d From 2016....... | ||||
| e From 2017....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2018 distributable amount | ||||
|
i
Carryover from 2013 not applied (see instructions) |
||||
| j Remainder. Subtract lines 3g, 3h, and 3i from 3f. | ||||
| 4Distributions for 2018 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2018 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from 4. | ||||
|
5
Remaining underdistributions for years prior to 2018, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
6
Remaining underdistributions for 2018. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
7 Excess distributions carryover to 2019. Add lines 3j and 4c. |
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| 8 Breakdown of line 7: | ||||
| a Excess from 2014...... | ||||
| b Excess from 2015..... | ||||
| c Excess from 2016..... | ||||
| d Excess from 2017..... | ||||
| e Excess from 2018..... | ||||
| Facts And Circumstances Test |
|---|
| Return Reference | Explanation |
|---|
| Software ID: | |
| Software Version: |
Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990, PART III, LINE 1: | THE FOOD & ENVIRONMENT REPORTING NETWORK (FERN) IS THE FIRST AND ONLY INDEPENDENT, NONPROFIT NEWS ORGANIZATION THAT PRODUCES AWARD-WINNING INVESTIGATIVE AND EXPLANATORY REPORTING ON FOOD, AGRICULTURE, AND ENVIRONMENTAL HEALTH THROUGH PARTNERSHIPS WITH REGIONAL AND NATIONAL MEDIA OUTLETS. THROUGH IMPARTIAL, FACT-BASED JOURNALISM, FERN EXPLORES THE FULL IMPACT OF FOOD AND AGRICULTURE ON PUBLIC HEALTH AND THE ENVIRONMENT. WITHIN THE FOOD AND AGRICULTURE SPACE, WE SHINE A LIGHT ON INJUSTICES AND ABUSES OF POWER, BOTH CORPORATE AND GOVERNMENTAL, AND ACT AS A BULWARK AGAINST THE GROWING SUPPRESSION OF SCIENCE WITHIN GOVERNMENT. WE UNCOVER AND EXPLAIN NEWS THAT IS CRITICAL TO THE PUBLIC'S RIGHT TO KNOW ABOUT FOOD, AGRICULTURE, AND ENVIRONMENTAL HEALTH. FERN PRIMARILY PRODUCES NEWS ARTICLES OF BETWEEN 1,500 AND 5,000 WORDS, AND FUNCTIONS AS A FULL-SERVICE NEWS ORGANIZATION. FERN'S PROCESS INCLUDES STORY AND PITCH DEVELOPMENT, CONTRACTING WITH JOURNALISTS, PROVIDING EDITORIAL SUPPORT AND SERVICES AND NEGOTIATING DISTRIBUTION AGREEMENTS WITH MAINSTREAM PUBLICATIONS. FERN COMPLEMENTS ITS WRITTEN REPORTS WITH INFOGRAPHICS AND OTHER VISUALIZATIONS, WITH SOCIAL MEDIA ACTIVITY, THROUGH RADIO AND TELEVISION BROADCAST COLLABORATIONS, AND THROUGH LIVE EVENTS. FERN RIGOROUSLY TRACKS THE IMPACT OF ITS STORIES USING A RANGE OF METRICS. THE ISSUES FERN COVERS ARE AT THE HEART OF TODAY'S POLITICAL BATTLES. TRADE, IMMIGRATION, PUBLIC HEALTH, TOXIC CHEMICALS, LABOR, NUTRITION AND WATER QUALITY, ALL FALL WITHIN OUR REPORTING MANDATE AND GROW MORE CONTENTIOUS WITH EACH PASSING DAY. FERN PROVIDES THE EDITORIAL EXPERTISE TO EXPLORE, EXPLAIN AND INVESTIGATE ALL CORNERS OF THE FOOD SYSTEM AS WELL AS TO FILL GAPS IN COVERAGE THAT HAVE ARISEN DUE TO THE ONGOING AND ACCELERATING DISRUPTION OF THE TRADITIONAL MEDIA BUSINESS MODEL. FERN EXPANDS PUBLIC UNDERSTANDING OF THESE CRUCIAL ISSUES AT A TIME WHEN TRUSTED SOURCES OF FACTS ARE ESSENTIAL. FERN STORIES HAVE APPEARED IN A WIDE RANGE OF OUTLETS, INCLUDING ABC'S WORLD NEWS TONIGHT, NATIONAL GEOGRAPHIC, THE WASHINGTON POST, THE NEW YORKER, SCIENTIFIC AMERICAN, EATING WELL, MOTHER JONES, PACIFIC STANDARD, HARPER'S, THE NEW FOOD ECONOMY, THE NATION, FAST COMPANY, REVEAL, THE GUARDIAN, SUNSET MAGAZINE, PRI'S THE WORLD, NPR'S LATINO USA, CALIFORNIA SUNDAY, AND VOGUE. WE HAVE REPEATEDLY DEMONSTRATED AN ABILITY TO DELIVER HIGH-IMPACT JOURNALISM THAT REACHES A LARGE AUDIENCE. IN THE LAST FEW YEARS, SEVERAL OF OUR STORIES HAVE HELPED SPUR POLICY CHANGES AT THE INTERNATIONAL, NATIONAL, AND STATE LEVELS. OUR COLLABORATIVE DISTRIBUTION MODEL GIVES US THE RARE ABILITY TO REACH AUDIENCES THAT ARE NOT ALREADY EXPOSED TO, OR FAMILIAR WITH, THE ISSUES BOUND UP IN FOOD AND AGRICULTURE. OUR CAPACITY TO DELIVER SUCH RESULTS IS SIGNIFICANT AT A TIME WHEN THE PHILANTHROPIC COMMUNITY IS FOCUSED ON THE SOCIAL RETURN ON ITS INVESTMENTS AND IMPACT. FERN MAINTAINS THAT SUPPORT OF CIVIC COMMUNICATION PARTICULARLY THE STYLE OF INDEPENDENT JOURNALISM WE PRACTICE IS CRITICAL IN ORDER TO MAINTAIN A FUNCTIONING DEMOCRACY AND IS A GROWING OBLIGATION OF THE PHILANTHROPIC COMMUNITY. INDEED, INDEPENDENT REPORTING FROM A TRUSTED SOURCE CAN HAVE AN OUTSIZED EFFECT ON PUBLIC-POLICY DEBATES. WE'VE SHOWN THE POWER OF TAKING THOSE ISSUES AND THE FACTS AND SCIENCE TIED UP WITHIN THEM AND WRAPPING THEM IN CAPTIVATING STORYTELLING. A 501(C)3 NONPROFIT CORPORATION BASED IN NEW YORK AND OPERATING SINCE 2011, FERN HAS WORKED WITH 61 FREELANCE WRITERS ON OVER 151 STORIES THAT HAVE APPEARED IN 61 OUTLETS. FERN IS A MEMBER OF THE INSTITUTE FOR NONPROFIT NEWS, THE PRIMARY INDUSTRY ASSOCIATION FOR NONPROFIT NEWS ORGANIZATIONS, AND HAS BUILT KEY PARTNERSHIPS WITH OTHER NONPROFIT NEWS OUTLETS LIKE THE INTERNATIONAL CONSORTIUM FOR INVESTIGATIVE JOURNALISM, THE PULITZER CENTER FOR CRISIS REPORTING AND PUBLIC RADIO INTERNATIONAL. WE SHARE THE ULTIMATE GOAL OF ALL INVESTIGATIVE JOURNALISTS: TO EMPOWER INDIVIDUALS AND ORGANIZATIONS TO ADVOCATE FOR CHANGE AT THE CORPORATE AND GOVERNMENTAL LEVEL. IN AGGREGATE, OUR STORIES HAVE REACHED OVER 150 MILLION AMERICANS. WE ALSO PRODUCE FERN'S AG INSIDER, A DAILY FOOD AND AGRICULTURE POLICY PAID SUBSCRIPTION NEWS SERVICE AND HAVE RELEASED THREE PRINT COLLECTIONS, THE DIRT: DISPATCHES FROM THE FRONT LINES OF FOOD AND FARMING 2011-2016, AN ANTHOLOGY OF OUR FIRST FIVE YEARS OF REPORTING, THE DIRT 2017 AND THE DIRT 2018. |
| FORM 990, PART III, LINE 4A CONTINUATION: | IN 2018, WE PRODUCED 35 STORIES ON SUBJECTS RANGING FROM THE EFFECTS OF EXTREME DROUGHT ON FARMERS IN CENTRAL AMERICA'S DRY CORRIDOR IN "'EVERY DAY YOU BECOME MORE DESPERATE'," TO THE END OF THE VAQUITA A SMALL PORPOISE FOUND ONLY IN MEXICO'S GULF OF CALIFORNIA. WE ADDED SEVERAL IMPORTANT NEW PARTNERS, INCLUDING THE WORLDPOST, EATER, ADIRONDACK LIFE, EDIBLE BROOKLYN, ARKANSAS LIFE, NET (NEBRASKA PUBLIC RADIO), THE NEW FOOD ECONOMY, AND REVEAL. FERN'S REPORTING GARNERED SEVERAL AWARDS IN 2018. WE WON OUR THIRD JAMES BEARD FOUNDATION AWARD FOR "TERROR IN THE HEARTLAND," A FERN STORY REPORTED BY TED GENOWAYS AND PUBLISHED IN PARTNERSHIP WITH THE NEW REPUBLIC WHICH WON THE JOURNALISM AWARD IN "INVESTIGATIVE REPORTING." THIS STORY UNCOVERED DETAILS OF HOW AN ELECTION-NIGHT PLOT TO MASSACRE MUSLIM REFUGEES IN A KANSAS MEATPACKING TOWN WAS THWARTED. IN 2018, FERN'S SOCIAL MEDIA PRESENCE CONTINUED TO EXPAND ITS REACH AND INFLUENCE. WE ARE ACTIVE ON THREE SOCIAL MEDIA PLATFORMS TWITTER, FACEBOOK AND INSTAGRAM. OUR AUDIENCE ENGAGEMENT EDITOR SUPERVISES ACTIVITY ON THESE PLATFORMS, INCLUDING THE JUDICIOUS USE OF PAID PROMOTION (A.K.A. "BOOSTS") IN ORDER TO REACH BEYOND OUR FOLLOWERS (AND IN THE CASE OF FACEBOOK, TO REACH A SIGNIFICANT NUMBER OF OUR FOLLOWERS). WE ALSO WORK CLOSELY WITH OUR PUBLICATION PARTNERS' SOCIAL MEDIA STAFF, WHO HELP PROMOTE OUR COLLABORATIONS AS WELL AS "TAGGING" US WITHIN THE INDIVIDUAL PLATFORMS IN WHICH THEY OPERATE. OUR SOCIAL AUDIENCE IS APPROXIMATELY 43,000 USERS AND TOTAL IMPRESSIONS IN 2018 FOR OUR POSTS AND TWEETS WAS APPROXIMATELY 4.4 MILLION PER YEAR. THOUGH THE PAST YEAR SAW MODEST GROWTH IN OUR TOTAL NUMBER OF SOCIAL MEDIA FOLLOWERS, WE DID SEE VERY LARGE GROWTH IN OUR POST AND TWEET IMPRESSIONS, AS WELL AS POST/TWEET ENGAGEMENTS. OUR 2018 SOCIAL IMPRESSIONS SHOWED AN INCREASE OF 27%. WE SAW THE SAME TREND WITH OUR COMBINED SOCIAL MEDIA POST/TWEET ENGAGEMENTS WHICH REGISTERED A 62% INCREASE. RECENTLY, THE NEED FOR SPENDING MONEY TO INCREASE FOLLOWERS HAS BEEN REPLACED BY THE IMPORTANCE OF BOOSTING SPECIFIC CONTENT IN ORDER TO BUILD A LOYAL AND ENGAGED AUDIENCE AND THAT DEVELOPMENT GUIDED OUR SOCIAL MEDIA INVESTMENTS. AND THOUGH WE WERE PLEASED WITH THE INCREASE IN THE AMOUNT OF IMPRESSIONS WE SAW FROM 2017 TO 2018, IT IS THAT 62% INCREASE IN ENGAGEMENT FROM 2017 TO 2018 THAT HOLDS THE MOST WEIGHT FOR US IN TERMS OF A SOLID SOCIAL MEDIA GROWTH FOR FERN OVER THE PAST YEAR. OUR WEBSITE, WHILE NOT DESIGNED TO BE A DESTINATION SITE OUR EXPECTATION IS THAT OUR WORK FINDS ITS AUDIENCE THROUGH OUR PUBLICATION PARTNERS, REACHES 143,000 UNIQUE USERS A YEAR WITH NEARLY 500,000 PAGE VIEWS ANNUALLY. WE HAVE AN EMAIL NEWSLETTER AUDIENCE OF JUST OVER 10,000 PEOPLE. FOR EARNED MEDIA THROUGHOUT 2018, FERN HAS BUILT AN IMPRESSIVE LIST, BOTH FOR OUR STORIES AND FOR AWARENESS OF THE ORGANIZATION ITSELF. OUR STORIES AND REPORTERS HAVE BEEN FEATURED IN INTERVIEWS WITH HARVEST PUBLIC MEDIA, PRI'S LIVING ON EARTH, KCRW'S GOOD FOOD, THE FARM SHOW, HERITAGE RADIO NETWORK, NORTH DAKOTA PUBLIC RADIO, WNYC'S THE TAKEAWAY, AND MORE. FERN STORIES HAVE BEEN MENTIONED BY POPULAR SITES SUCH AS SALON, SCIENCE FRIDAY, THE DAILY CLIMATE, AND YAHOO. INFLUENTIAL GROUPS LIKE UC FOOD OBSERVER, MOTHER JONES FOOD, SLOW FOOD DC, BERKELEY FOOD INSTITUTE, LA FOOD POLICY COUNCIL, CAROLINA FARM STEWARDSHIP ASSOCIATION, CALIFORNIA ASSOCIATION OF FOOD BANKS, NOFA-NY AND FOOD TANK HAVE BEEN VOCAL ABOUT FERN'S WORK. AND INFLUENCERS SUCH AS MARION NESTLE, MARK BITTMAN, MICHAEL POLLAN, AND TOM COLICCHIO CONTINUE TO BOOST FERN'S PROFILE VIA THEIR SOCIAL MEDIA AND PERSONAL BLOGS. AND OUR EDITOR-IN-CHIEF WAS PART OF A PANEL ON MEDIA PARTNERSHIPS AT THE 2018 IRE CONFERENCE (INVESTIGATIVE REPORTERS & EDITORS). IN ADDITION, FERN HAS HAD TWO SESSIONS SELECTED FOR SXSW 2019, ONE ON RURAL REPORTING AND THE OTHER ON THE FUTURE OF SUSTAINABILITY AT LARGE FOOD COMPANIES. WE CONTINUE TO MAINTAIN AND SUPPORT FERN'S FRIDAY FEED NEWSLETTER, A.K.A. THE #FFF, A WEEKLY SURVEY OF THE STORIES IN OUR AREAS OF INTEREST THAT HAVE BEEN PUBLISHED BY OTHER OUTLETS. SOME SELECTIONS ARE AT THE TOP OF THE NEWS WHILE OTHERS ARE PRESCIENT OR IN-DEPTH FEATURES THAT WE THINK OUR READERS SHOULD KNOW ABOUT. WE SEND THIS NEWSLETTER WEEKLY TO A SUBSCRIBER BASE OF 7,300 AS A WAY TO ENHANCE ENGAGEMENT WITH AN AUDIENCE THAT IS MOSTLY DISTINCT FROM OUR SOCIAL-MEDIA AUDIENCE. THIS INITIATIVE IS DESIGNED TO ESTABLISH FERN AS A SOURCE FOR CURATION AND GUIDANCE IN NAVIGATING FOOD MEDIA, AND NOT ONLY A PRODUCER OF ORIGINAL JOURNALISM. THIS ADDED TOUCH OF ENGAGEMENT HAS ALSO HELPED US TO HONE IN ON WHICH TOPICS RESONATE MOST WITH OUR AUDIENCE. WE CONTINUED TO EXPAND OUR FOOD AND AGRICULTURE POLICY NEWS SERVICE, FERN'S AG INSIDER. FOR A SMALL ANNUAL FEE, SUBSCRIBERS GAIN ACCESS TO REPORTING, INCLUDING A FULL ARCHIVE ON OUR WEBSITE, WITH A SUBJECT-TAG ORGANIZATION. THE EMAIL NEWSLETTER, NOW INCLUDING ONLY SUMMARIES OF THE FULL STORIES, REMAINS FREE. WE HAVE A MODEST BUT GROWING NUMBER OF INDIVIDUAL AND CORPORATE SUBSCRIBERS AND A GROWING NUMBER OF ACADEMIC INSTITUTIONAL SUBSCRIBERS, INCLUDING STANFORD UNIVERSITY, NEW YORK UNIVERSITY, HARVARD LAW SCHOOL, TUFTS, YALE, AND THE UNIVERSITY OF CALIFORNIA, BERKELEY. IN ADDITION, AGRICULTURE.COM (ONE OF THE FOREMOST NEWS OUTLETS FOR COMMODITY FARMERS), SUCCESSFUL FARMER MAGAZINE, NPR'S THE SALT AND MOTHER JONES CURRENTLY SYNDICATE SELECTED AG INSIDER ARTICLES. WE SEE FERN'S AG INSIDER, PARTICULARLY INSTITUTIONAL AND CORPORATE SALES, AS A SIGNIFICANT AREA FOR EARNED REVENUE GROWTH. AT THE END OF THE YEAR, WE PRODUCED AND PUBLISHED OUR THIRD PRINT COLLECTION, THE DIRT 2018 A SELECTION OF OUR FAVORITE STORIES FROM THE PAST YEAR. OUR RANGE OF IMPACT IS RISING. WE CONTINUE TO EMPHASIZE A VARIETY OF PARTNERS AND AUDIENCES. SOME ARE SMALL BUT HIGHLY FOCUSED, SUCH AS ENSIA, WHICH CATERS TO ENVIRONMENTAL POLICYMAKERS, ADVOCATES AND MEDIA, OR ARKANSAS LIFE, A REGIONAL LIFESTYLE MAGAZINE. OTHERS ARE BROAD AND MAINSTREAM, LIKE EATINGWELL, THE WASHINGTON POST AND NATIONAL GEOGRAPHIC. WE SUCCEEDED IN ALERTING MILLIONS OF "NEW TO THE ISSUES" READERS AND PRIMING THEM FOR REFORM. "BUILDING A BACKUP BEE", BY PAIGE EMBRY, TELLS THE STORY OF HOW THE WONDERFUL COMPANY, THE WORLD'S LARGEST PRODUCER OF ALMONDS, HIRED A SCIENTIST TO CULTIVATE THE BLUE ORCHARD BEEAT SCALE AND AT A PRICE THAT MADE SENSEAS SUBSTITUTE POLLINATOR FOR THE EMBATTLED HONEYBEE. IT WAS OUR SECOND STORY WITH SCIENTIFIC AMERICAN, AND THE FIRST TO MAKE THE CUT FOR THE PRINT MAGAZINE. EMBRY'S PIECE BEGAN AS ONLINE ONLY, BUT BY THE TIME WE DELIVERED THE FIRST DRAFTAS WELL AS SOME AMAZING PHOTOGRAPHY BY JAY DUNNTHE EDITORS AT SCIAM DECIDED IT WAS WORTH ELEVATING TO THE MAGAZINE. AS SUCH, THE STORY REPRESENTS THE BEST OF WHAT FERN BRINGS TO THE TABLE FOR OUR PARTNERS: FUNDING, OF COURSE, BUT ALSO SHREWD EDITORIAL JUDGMENT, SHARP EDITING, AND THE ABILITY TO DELIVER FIRST-RATE ANCILLARY ELEMENTS, SUCH AS PHOTOS AND INFOGRAPHICS. "WAS YOUR SEAFOOD CAUGHT WITH SLAVE LABOR? NEW TOOL TRIES TO HELP RETAILERS." CLARE LESCHIN-HOAR EXPLAINS HOW A NEW DATABASE, DEVELOPED BY THE MONTEREY BAY AQUARIUM'S SEAFOOD WATCH PROGRAM, OFFERS RETAILERS SUCH AS WALMART, KROGER, AND RED LOBSTER A WAY TO DETERMINE THE LIKELIHOOD THAT THE FISH THEY'RE BUYING WAS CAUGHT WITH SLAVE LABOR. THE PIECE WAS PUBLISHED WITH NPR'S THE SALT, AND CLARE WAS INTERVIEWED ON ALL THINGS CONSIDERED THE SAME DAY. OUR PARTNERSHIP WITH THE SALT ALLOWED THE STORY TO BE REPUBLISHED ON SEVERAL OF NPR'S AFFILIATES' WEBSITES, INCLUDING WBUR, NEW ENGLAND PUBLIC RADIO, WYOMING PUBLIC RADIO, DELAWARE PUBLIC MEDIA, MAINE PUBLIC RADIO, LAKESHORE PUBLIC MEDIA, INDIANA PUBLIC MEDIA, AND OTHERS. "A SLOW-MOTION CATASTROPHE THREATENS 350-YEAR-OLD FARMS" BY VIRGINIA GEWIN, WAS PUBLISHED WITH THE ATLANTIC. VIRGINIA WAS ON WNYC'S THE TAKEAWAY TALKING ABOUT THE STORY. THE STORY WAS ALSO FEATURED ON AGFUNDERNEWS' BLOG. AGFUNDERNEWS IS AN INDUSTRY NEWS SITE AT THE INTERSECTION OF FOOD & AGRICULTURE, TECHNOLOGY AND INVESTMENT. "CAN AGRICULTURE AND WILDLIFE CO-EXIST? RICE FARMERS THINK SO." BY LISA MOREHOUSE, WAS PUBLISHED WITH KQED'S CALIFORNIA REPORT. ON SOCIAL MEDIA, OUR LINK TO THE STORY REACHED NEARLY 10,000 PEOPLE. THE STORY WAS TWEETED BY THE CA RICE COMMISSION, CALIFORNIA TROUT, AND SOCIETY OF ENVIRONMENTAL JOURNALISTS (SEJ), ENVIRONMENTAL DEFENSE FUND, AND KALW (SAN FRANCISCO BAY AREA RADIO). IT WAS ALSO SHARED ON FACEBOOK BY ROOTS OF CHANGE (NONPROFIT BASED IN OAKLAND, CALIF.). LISA WAS ON WBUR'S HERE AND NOW TALKING ABOUT THE STORY. "IS BPA MAKING US FAT, ANXIOUS AND SICK? A NEW EFFORT TO FIND THE ANSWER MAY BE BREAKING DOWN," BY LINDSEY KONKEL SHOWED HOW THE FDA IS APPARENTLY TRYING TO WHITEWASH THE RESULTS OF A YEARS-LONG EFFORT TO PINPOINT THE BEST WAYS TO MEASURE TOXICITY OF MAN-MADE CHEMICALS. OUR PARTNER ON THIS WAS HUFFPOST, AND THE PIECE GOT 122,000 PAGE VIEWS IN THE FIRST THREE DAYS. |
| FORM 990, PART III, LINE 4A CONTINUATION: | HUFFPOST'S SOCIAL EFFORTS FOR THIS STORY DRAMATICALLY HELPED WITH THE SOCIAL REACH. NOT ONLY DID THEY SHARE THE STORY FROM THEIR GENERAL HUFFPOST TWITTER ACCOUNT (11.4 MILLION FOLLOWERS), BUT THEY ALSO SHARED IT FROM THE HUFFPOST POLITICS TWITTER ACCOUNT (1.43 MILLION FOLLOWERS). AND ON FACEBOOK, THEY SHARED IT FROM THEIR HUFFPOST POLITICS PAGE (OVER 2.1 MILLION FOLLOWERS). WHEN COMBINED, THOSE THREE ACCOUNTS HAVE THE POTENTIAL TO REACH ABOUT 15 MILLION SOCIAL MEDIA USERS. NOTE THAT HUFFPOST ALSO TAGGED FERN IN ALL OF THESE SHARES. SO NOT ONLY DID THEY HELP SPREAD THE WORD ON SOCIAL MEDIA ABOUT THE STORY, BUT THEY LET PEOPLE KNOW THAT FERN WAS BEHIND THE STORY. WE ALSO HAD A NUMBER OF STORIES FOCUSED ON OR DISTRIBUTED TO RURAL AUDIENCES WITHIN THE PAST YEAR. "THE JAMN WENT DOWN TO GEORGIA" BY MARYN MCKENNA WHICH LOOKED AT FARMERS IN GEORGIA DISCOVERING THE BENEFITS OF HERITAGE BREEDS (IN THIS CASE A TYPE OF HOG THAT TYPICALLY ONLY THRIVES IN SPAIN), WAS PUBLISHED WITH EATER. ON SOCIAL MEDIA, EATER'S LINK TO THE STORY HAD OVER 206,000 SOCIAL SHARES. EATER'S COMBINED SOCIAL MEDIA AUDIENCE FOR TWITTER AND FACEBOOK IS OVER 2.5 MILLION. "DRINKING PROBLEMS," BY ELIZABETH ROYTE, WAS A CLASSIC FERN STORY, A "LETTER FROM PRETTY PRAIRIE, KANSAS"PUBLISHED WITH HARPER'STHAT EXPLAINED WHY THIS TINY FARMING COMMUNITY HAD LIVED FOR DECADES WITH HIGH LEVELS OF NITRATES IN ITS DRINKING WATER. IT OPENED A WINDOW ONTO LIFE IN RURAL AMERICA, AND HOW FARMING STILL HAS EXALTED STATUSEVEN WHEN IT'S FOULING THE TOWN'S WATER SUPPLY. THIS STORY WAS SHARED ON SOCIAL MEDIA BY A RANGE OF INFLUENCERS THAT INCLUDE DANIELLE NIERENBERG, MARION NESTLE, AND THE NATIONAL NONPROFIT, PUBLIC JUSTICE. "A DEMOCRAT IN FARM COUNTRY HOPES TO BEAT ONE OF IOWA'S BIGGEST RACISTS," BY BRIAN BARTH, WAS A TIMELY STORY ON FARMER DISCONTENT OVER TRUMP TRADE POLICIES, THROUGH THE LENS OF THE IOWA MIDTERMS. IT EXAMINED A DEMOCRAT WHO WAS VYING IN A PRIMARY TO FACE REP. STEVE KING, PROBABLY THE MOST EXPLICITLY WHITE SUPREMACIST POLITICIAN IN THE HOUSE. IT ILLUSTRATES TWO IMPORTANT THINGS IN TERMS OF FERN'S COVERAGE IN THE TRUMP ERA: FIRST, IT'S A STORY FROM THE MIDDLE OF THE COUNTRY THAT USES FOOD AND AG AS A WAY TO UNDERSTAND POLITICAL AND CULTURAL TRENDS; SECOND, IT WAS A FAIRLY QUICK-TURNAROUND PIECE, SOMETHING THAT OUR ROBUST PARTNERSHIP WITH MOTHER JONES MAKES POSSIBLE. THIS PARTNER HAS A HUGE SOCIAL MEDIA AUDIENCE AT 2.3 MILLION FOLLOWERS (FACEBOOK, TWITTER, AND INSTAGRAM), AND THEIR LINK TO THIS STORY HAD OVER 600 SOCIAL SHARES. THEIR PODCAST, THE BITE, ALSO POINTED TO THE PIECE ON SOCIAL MEDIA. AND UC FOOD OBSERVER INCLUDED THE STORY IN THEIR WEEKLY WRAP. IT WAS PARTICULARLY TIMELY AS THE DEMOCRATIC CANDIDATE, JD SCHOLTEN, WHO WON THE PRIMARY BUT LOST TO KING IN NOVEMBER, NEVERTHELESS OPENED UP A DEBATE THAT CONTINUED POST-ELECTION AS TO WHETHER STEVE KING, AN OPEN WHITE SUPREMACIST, HAS ANY PLACE IN CONGRESS. BY EARLY 2019, KING HAD BEEN STRIPPED OF HIS COMMITTEE ASSIGNMENTS BY HIS GOP COLLEAGUES AND LEFT AS A VIRTUAL BYSTANDER TO THE WORK OF CONGRESS. IN JUNE 2018, WE RELEASED OUR FIRST EXPLAINER VIDEO. IT WAS AN ANIMATED EXPLORATION OF THE FARM BILL, TIMED PERFECTLY FOR THE DEBATE OVER THE FARM BILL'S RENEWAL, WHICH ONLY OCCURS EVERY FIVE YEARS. WE DISTRIBUTED IT ON SOCIAL MEDIA WHILE MOTHER JONES AND NPR EMBEDDED IT ON THEIR SITES AS WELL. IN JUST OVER SEVEN MINUTES, WE EXPLAIN WHAT THE FARM BILL IS, WHY IT MATTERS, AND HOW THE COMPROMISES THAT MADE IT WORK FOR DECADES ARE THREATENING TO PULL APART. THE PIECE WAS REPORTED BY BRIDGET HUBER, A REGULAR FERN CONTRIBUTOR, AND OUR DESIGN, ILLUSTRATION, AND ANIMATION TEAM MADE IT AN ESPECIALLY RICH PIECE. IT HAS RECEIVED OVER 15,000 VIEWS (AND COUNTING) AND WAS SHARED WIDELY BY ADVOCATES AND ACTIVISTS. IT WAS PRAISED BY FIGURES ACROSS THE POLITICAL SPECTRUM, INCLUDING FROM WITHIN USDA ITSELF. THIS EXPLAINER WAS MENTIONED WIDELY ON SOCIAL MEDIA BY INFLUENCERS IN FOOD POLICY SUCH AS MARION NESTLE, MARK BITTMAN, SLOW FOOD DC, BERKELEY FOOD INSTITUTE, LA FOOD POLICY COUNCIL, CAROLINA FARM STEWARDSHIP ASSOCIATION, AND CALIFORNIA ASSOCIATION OF FOOD BANKS. PUBLISHERS WHO SHARED THE VIDEO INCLUDED GRIST, HARVEST PUBLIC MEDIA, NEW FOOD ECONOMY, DAILY YONDER, YES!, UC FOOD OBSERVER, AND MIDWEST CENTER FOR INVESTIGATIVE REPORTING. IT ALSO REPRESENTS A PROOF OF CONCEPT, AND IS INTENDED TO BE THE START OF A NEW EDITORIAL SERVICE THAT WE COULD POTENTIALLY BRING TO OUR PARTNERSHIPS. AS SUCH, IT WAS AMONG THE MOST IMPORTANT THINGS WE'VE DONE ALL YEAR. "THE ENDING: WATCHING A SPECIES VANISH IN REAL TIME", BY BEN GOLDFARB, IS A GORGEOUS NARRATIVE OF A CONTROVERSIAL BAND OF ENVIRONMENTAL ACTIVISTS WORKED WITH THE MEXICAN GOVERNMENT TO TRY TO SAVE THE VAQUITA, A SMALL PORPOISE FOUND ONLY IN THE GULF OF CALIFORNIA THAT IS GOING EXTINCT. THIS WAS THE LATEST IN A BURGEONING PARTNERSHIP WITH PACIFIC STANDARD, A PUBLICATION THAT IS REALLY DOING SOME GREAT JOURNALISM. WE HAD OVER 1.6K SOCIAL SHARES FOR THIS STORY, INCLUDING A TWEET FROM THEIR EDITOR-IN-CHIEF WHO STATED, "THIS IS ONE OF MY FAVORITE RECENT FEATURES IN @PACIFICSTAND. PLEASE CHECK IT OUT. AND THANKS, AS ALWAYS, TO THE @FERNNEWS TEAM FOR HELPING MAKE THIS ONE HAPPEN." ON THE WEB, THE PIECE WAS PICKED UP BY SOURCES INCLUDING MINNPOST, MOTHER NATURE NETWORK, AND LONGFORM. "CAN FARMING SAVE PUERTO RICO'S FUTURE?" BY AUDREA LIM, IS THE FIRST OF A SERIES OF ARTICLES FERN IS HELPING TO PRODUCE WITH THE NATION ON PEOPLE AND COMMUNITIES ADAPTING TO CLIMATE CHANGE. THESE WERE CONCEIVED AS ONLINE-ONLY PIECES, BUT THE EDITORS WERE SO IMPRESSED WITH THIS FIRST ONE THAT THEY INCLUDED IT IN THE PRINT MAGAZINE. THIS STORY WAS SHARED ON SOCIAL MEDIA BY INFLUENCERS WHO WORK TOWARD GLOBAL CHANGE IN FOOD SYSTEMS. THESE SHARED INCLUDED FOOD TANK, CENTER FOR FOOD SAFETY, AND SIANI (THE SWEDISH INTERNATIONAL AGRICULTURE NETWORK INITIATIVE). "THIS LITTLE PIGGY WENT TO MARKET AND EVERYTHING CHANGED," BY JOHNNY SAIN, IS A FIRSTHAND ACCOUNT, BY A FORMER CONTRACT HOG FARMER FOR CARGILL, OF THE DELETERIOUS EFFECTS THAT CAFOS HAVE HAD ON THE ECONOMY, ENVIRONMENT, AND CULTURE OF RURAL ARKANSAS COMMUNITIES. THE FIRST-PERSON NATURE OF THE PIECE IS ATYPICAL FOR FERN STORIES, BUT IT TURNED OUT TO BE ONE OF THE ARTICLE'S STRENGTHS. WE WORKED WITH ARKANSAS LIFE, A REGIONAL LIFESTYLE MAGAZINE. WHILE IT LACKED THE REACH OF MANY OF OUR PARTNERS, IT GOT FERN'S WORK INTO RURAL AMERICA IN A WAY THAT MANY OF OUR PARTNERS CANNOT. "HOW'S ORGANIC FARMING FARING IN THE FARM BILL?" BY BARRY YEOMAN, IS AN ANALYSIS OF WHAT'S HAPPENING WITH THE FUNDING OF THE ORGANIC MOVEMENT IN THE 2018 FARM BILL DEBATE. LIKE THE VIDEO EXPLAINER LISTED ABOVE, THIS IS PART OF A BROADER EFFORT BY FERN TO DEEPLY COVER THE STORY OF THIS SPRAWLING AND POORLY UNDERSTOOD PIECE OF LEGISLATION THAT DETERMINES HOW OUR FOOD IS PRODUCED, AND WHAT HAPPENS TO IT AFTER IT'S PRODUCED. AND LIKE THE STORY WITH ARKANSAS LIFE, WE PARTNERED WITH NEBRASKA PUBLIC BROADCASTING ON THIS PIECE, WHICH AGAIN GETS OUR WORK TO AN IMPORTANT AUDIENCE WE DON'T TYPICALLY REACH. THE STORY WAS ALSO PICKED UP AND SHARED ON SOCIAL MEDIA BY ORGANIZATIONS CONCERNED WITH THE ISSUES RELATED TO RURAL AMERICA, SUCH AS THE CAROLINA FARM STEWARDSHIP ASSOCIATION (CFSA), WHICH SUPPORTS FARMING THAT IS GOOD FOR CONSUMERS, FOR FARMERS AND FARMWORKERS, AND GOOD FOR THE LAND. A SECOND STORY PUBLISHED WITH NEBRASKA PUBLIC RADIO LOOKED AT PUERTO RICAN FARMERS IN THE AFTERMATH OF MARIA. NOTABLY, WE HAD A MAJOR SUCCESS RECENTLY WHEN JANE BLACK AND LEAH DOUGLAS, IN A FERN COLLABORATION WITH THE WASHINGTON POST, BROKE NEWS ON HOW AN ELECTRONIC PAYMENT SYSTEM FOR SNAP BENEFITS AT FARMERS MARKETS WAS FLOUNDERING. A KEY VENDOR IN THIS CHAIN OVERSEEN BY THE USDA WAS ABOUT TO EXIT THE BUSINESS, LEAVING 1,700 FARMERS MARKETS NATIONWIDE WITH NO WAY TO PROCESS ELECTRONIC SNAP BENEFITS AND MANY LOW-INCOME RECIPIENTS WITHOUT ACCESS TO FRESH, LOCAL FOOD. AFTER OUR STORY RAN, A NON-PROFIT FUNDER STEPPED INTO THE GAP, HELPING THE PROVIDER CONTINUE IN BUSINESS UNTIL THE END OF AUGUST. POLITICIANS ALSO DEMANDED THAT THE USDA COME UP WITH A NEW SOLUTION TO AVOID SERVICE INTERRUPTIONS. FOURTEEN DEMOCRATIC SENATORS WROTE A LETTER TO THE USDA, ASKING THE DEPARTMENT TO "EXPLORE EVERY POSSIBLE OPTION TO ENSURE THERE IS NO DISRUPTION IN EBT [ELECTRONIC BENEFITS TRANSFER] SERVICE AT FARMERS MARKETS DURING THIS CRITICAL MARKET TIME." NEW YORK GOV. ANDREW CUOMO WROTE A SCATHING LETTER TO THE USDA, AND SEVERAL U.S. REPRESENTATIVES ALSO WEIGHED IN. BUT THIS WAS NOT A PARTISAN ISSUE; MANY CONSERVATIVES SUPPORTED THE PROGRAM AS A MARKET-BASED APPROACH THAT HELPS BOTH FARMERS AND LOW-INCOME CONSUMERS. GOV. CUOMO LATER ANNOUNCED A FUNDING PLAN TO ENSURE MARKETS CAN CONTINUE ACCEPTING SNAP BENEFITS THROUGH THE END OF THE MARKET SEASON. |
| FORM 990, PART III, LINE 4A CONTINUATION: | THE WASHINGTON POST HAS A TOTAL AUDIENCE OF 90.2 MILLION. MODERN FARMER WROTE AN ARTICLE ABOUT OUR STORY AND WHEN WE SHARED THEIR ARTICLE ON OUR FACEBOOK PAGE, IT PERFORMED NOTICEABLY WELL WITH OUR AUDIENCE. OVERALL, THE STORY WAS SHARED WIDELY ON SOCIAL MEDIA, ESPECIALLY VIA ORGANIZATIONS AND EDUCATIONAL INSTITUTIONS FOCUSED ON NUTRITION AND ENSURING THAT ALL PEOPLE HAVE ACCESS TO HEALTHY FOODS. THIS LIST INCLUDED FAIR FOOD NETWORK, OREGON FOOD BANK, FOOD POLICY ACTION, TUFTS NUTRITION, AND TISCH FOOD CENTER. @WAPOFOOD'S TWEET OF THE STORY REACHED NEARLY 124,000. IN LATE OCTOBER 2018, WE RELEASED TWO STORIES ON THE MIDTERM ELECTIONS AND THEIR IMPACT ON FARM COUNTRY. FROM THE DAIRY FARMS OF PENNSYLVANIA AND NEW YORK TO THE COMMODITY GROWERS IN THE MIDWEST AND THE PRODUCE FIELDS OF CALIFORNIA'S CENTRAL VALLEY, THE FARM-COUNTRY VOTE IS VERY MUCH IN PLAY AS THE MIDTERMS APPROACH. WE TOOK A CLOSER LOOK AT A HANDFUL OF CONTESTS THAT WILL DETERMINE WHETHER DEMOCRATIC CHALLENGERS CAN FLIP THE FARMERS WHO HELPED ELECT DONALD TRUMP. BRIAN BARTH OFFERED A SURVEY OF EIGHT CLOSE RACES IN FARM COUNTRY, HOW THE CANDIDATES' STRATEGIES ARE PLAYING OUT AND WHAT'S AT STAKE WITH TRADE, IMMIGRATION, SNAP, THE FARM BILL, WATER RIGHTS, AND ETHANOL. WE PRODUCED A SHAREABLE INFOGRAPHIC TO GO ALONG WITH THIS STORY. IN ADDITION, LEAH DOUGLAS WENT TO LANCASTER COUNTY, PENNSYLVANIA, WHERE FIRST-TIME CANDIDATE JESS KING IS WITHIN SINGLE DIGITS OF INCUMBENT REP. LLOYD SMUCKER. KING'S CAMPAIGN, BUILT ON DOOR-TO-DOOR VISITS AND A LOT OF PUBLIC EVENTS, IS WINNING CONVERTS AMONG THE DAIRY FARMERS STRUGGLING WITH LOW PRICES AND A GROWING SENSE THAT THE REPUBLICANS THEY'VE ALWAYS SUPPORTED ARE MORE ABOUT BIG AG THAN SMALL FARMERS. THESE PIECES WERE DISTRIBUTED BY MOTHER JONES AND NEW FOOD ECONOMY. LATE IN THE YEAR, WE PUBLISHED KIMON DE GREEF'S INVESTIGATION OF SEA-CUCUMBER SMUGGLING IN MOROCCO. THIS WAS OUR LATEST "FOOD CRIMES" PIECE WITH NATIONAL GEOGRAPHIC, AND PROVED TO BE A DIFFICULT AND LENGTHY PROJECT. KIMON, AND PHOTOGRAPHER WILLIAM DANIELS, SPENT MANY MONTHS TRYING TO FIND THE RIGHT FIXER TO GET THEM ACCESS TO POOR FISHERMEN WHO ARE AT THE HEART OF THIS SENSITIVE ISSUE. IT WAS AN EXPENSIVE STORY, BUT THE END PRODUCTA POWERFUL STORY ABOUT THE PEOPLE WHO SUPPLY A GLOBAL BLACK MARKETIS THE KIND OF PIECE THAT FERN WAS CREATED TO PRODUCE. NATIONAL GEOGRAPHIC HAS 26 MILLION MONTHLY READERS ON THEIR WEBSITE. THEY ALSO HAVE A MASSIVE SOCIAL MEDIA FOLLOWING, AND BECAUSE OF THAT, THE STORY HAD EXTRAORDINARY REACH AND APPEAL ON TWITTER. OUR TWEET OF THE PIECE HAD NEARLY 370,000 IMPRESSIONS AND 8,400 ENGAGEMENTS. WE FOLLOWED THAT PIECE UP WITH A CLASSIC DOCUMENT-DRIVEN INVESTIGATION. "SCIENTISTS WARNED THIS WEEDKILLER WOULD DESTROY CROPS. EPA APPROVED IT ANYWAY," FROM LIZA GROSS DETAILED HOW THE EPA IGNORED DECADES OF INDEPENDENT SCIENCE AND EFFECTIVELY TOOK MONSANTO'S WORD THAT ITS NEW VERSION OF DICAMBA WOULD NOT DRIFT OFF TARGET AND DAMAGE NEIGHBORING CROPS. THIS WAS OUR FIRST PIECE WITH REVEAL, A MAJOR NEW PARTNERSHIP FOR INVESTIGATIVE STORIES. A RADIO VERSION WILL BE OUT IN SPRING 2019. THE STORY WAS LINKED TO BY POLITICO IN THEIR MORNING AG BRIEFING. ON SOCIAL MEDIA, THE PIECE WAS SHARED FAR AND WIDE BOTH BY GROUPS FOCUSED ON PESTICIDES/PUBLIC HEALTH ISSUES AND PUBLISHERS AND JOURNALISTS INVOLVED WITH INVESTIGATIVE SCIENCE JOURNALISM. SOME EXAMPLES INCLUDE GM WATCH, GMO FREE USA, NATIONAL ORGANIC COALITION, ENVIRONMENTAL INTEGRITY PROJECT, CENTER FOR ENVIRONMENTAL HEALTH, PESTICIDE ACTION NETWORK, FOODPRINT, INVESTIGATE MIDWEST, NEW FOOD ECONOMY, AND THE SOCIETY FOR ENVIRONMENTAL JOURNALISM. "HOW OAKLAND BECAME A LEADER IN CUTTING SCHOOL FOOD WASTE," BY JONATHAN BLOOM, TOLD THE STORY OF HOW THE HEAD SUSTAINABILITY FOR THE OAKLAND UNIFIED SCHOOL DISTRICT USED COMPOSTING, SHARE TABLES AND DONATIONS TO EFFECTIVELY ELIMINATE FOOD WASTE. THIS WAS A STRONG SOLUTIONS STORY ABOUT A PROBLEM THAT COSTS AMERICAN SCHOOLS $5 MILLION A DAY AND PUBLISHED WITH GRIST. THE STORY WAS FEATURED ON REDDIT AND ENVIRONMENTAL NEWS BITS (WRITTEN AND MAINTAINED BY LAURA L. BARNES, WHO IS THE SUSTAINABILITY INFORMATION CURATOR AT THE ILLINOIS SUSTAINABLE TECHNOLOGY CENTER). THE PIECE WAS SHARED ON SOCIAL MEDIA BY VARIOUS ORGANIZATIONS INVOLVED IN FOOD SECURITY ISSUES, SUCH AS FOODPRINT, FAIR FOOD NETWORK AND SLOW FOOD USA. "THE AIR THEY BREATHE," BY LEAH DOUGLAS, IS ANOTHER EXAMPLE OF A NEWSY PIECE THAT WE PLACED WITH MOTHER JONES, THAT EXPLAINS HOW THE TRUMP ADMINISTRATION AND ITS ALLIES IN CONGRESS EXEMPTED CAFOS FROM AIR-POLLUTION MONITORING. THE STORY WAS RE-PUBLISHED ONLINE BY THE NEW FOOD ECONOMY AND INVESTIGATE MIDWEST. ON SOCIAL MEDIA, THE PIECE WAS SHARED BY FARM FORWARD AND JOHNS HOPKINS CENTER FOR A LIVEABLE FUTURE. LEAH'S TWEET FOR HER STORY GOT NICE ENGAGEMENT FROM FOLKS LIKE ANNA LAPP AND KCRW'S GOOD FOOD. AN INVASIVE, ELUSIVE 20-POUND RODENT THREATENS CALIFORNIA AGRICULTURE, IS ANOTHER IN OUR ONGOING RADIO PROJECT WITH LISA MOREHOUSE AND KCRW'S CALIFORNIA REPORT, WHICH HAS 330K LISTENERS IN THE STATE. LIKE SO MANY OF LISA'S STORIES, THIS ONE BLENDS THE ODD WITH THE IMPORTANT, COLORFULLY EXPLAINING HOW THE NUTRIA, A FECUND, VORACIOUS, BEAVER-LIKE RODENT FROM SOUTH AMERICA, IS TEARING UP CROPS, BURROWING INTO FIELDS AND IRRIGATION CANALS, AND GENERALLY MAKING LIFE MISERABLE FOR CENTRAL VALLEY FARMERS. ON SOCIAL MEDIA, THE NUTRIA STORY HAD WIDE REACH AND APPEAL. OUR POST FOR THE STORY RECEIVED REACHED OVER 25,000 AND HAD OVER 3,000 ENGAGEMENTS. OUR INVESTIGATIVE REPORTING PROGRAM CREATED THE FOLLOWING CONTENT AND SERVED THE FOLLOWING AUDIENCES: OUR WORK JANUARY 2018 AN UNLIKELY CLIMATE CRUSADE IN TRUMP COUNTRY WORLDPOST FEBRUARY 2018 WAS YOUR SEAFOOD CAUGHT WITH SLAVE LABOR? NEW TOOL TRIES TO HELP RETAILERS. NPR'S THE SALT FARM FUMES ARE HARMING OUR HEALTH. HERE'S WHAT WE CAN DO ABOUT IT. ENSIA $40 MILLION LATER, A PIONEERING PLAN TO BOOST WILD FISH STOCKS SHOWS LITTLE SUCCESS. NPR'S THE SALT BUILDING A BACKUP BEE SCIENTIFIC AMERICAN IS 'SEED TO TABLE' THE NEXT BIG FOOD TREND? ONE TOP CHEF HOPES SO. THE WASHINGTON POST MARCH 2018 A SLOW-MOTION CATASTROPHE THREATENS 350-YEAR-OLD FARMS THE ATLANTIC APRIL 2018 CAN AGRICULTURE AND WILDLIFE CO-EXIST? RICE FARMERS THINK SO.KQED'S THE CALIFORNIA REPORT THE JAMN WENT DOWN TO GEORGIA EATER HOMES OR GARDENS?NPR'S THE SALT MAY 2018 YOU ARE WHAT YOU EATCOOKING LIGHT SYRIAN SEEDS AND THE FUTURE OF WHEATYALE ENVIRONMENT 360 JUNE 2018 A DEMOCRAT IN FARM COUNTRY HOPES TO FLIP A CONSERVATIVE REPUBLICAN DISTRICT MOTHER JONES WHAT IS THE FARM BILL AND WHY DOES IT MATTER? THE END OF THE 'PANDA OF THE SEA' PACIFIC STANDARD CAN FARMING SAVE PUERTO RICO'S FUTURE? THE NATION WILL HIGH-TECH INDOOR AGRICULTURE TRANSFORM LOCAL FOOD? EDIBLE BROOKLYN THIS MINE THREATENS AMERICA'S LARGEST WILD SALMON RUN MOTHER JONES JULY 2018 SOME FOOD STAMP RECIPIENTS MAY SOON LOSE ACCESS TO FARMERS MARKET BENEFITS THE WASHINGTON POST DRINKING PROBLEMS HARPER'S MAGAZINE TOXIC OVERSIGHT HUFFPOST AUGUST 2018 THIS LITTLE PIGGY WENT TO MARKET AND EVERYTHING CHANGED ARKANSAS LIFE HOW'S ORGANIC FARMING FARING IN THE FARM BILL? NET'S ON THE TABLE AFTER A CENTURY'S ABSENCE, A GLIMMER OF POSSIBILITY FOR A NATIVE NEW YORK SALMON ADIRONDACK LIFE SEPTEMBER 2018 INDIA IS AWASH IN PALM OIL, AND HEALTH TAKES A HIT THE NATION A YEAR AFTER HURRICANE MARIA, PUERTO RICO'S FARMERS CLAW BACK NET'S ON THE TABLE OCTOBER 2018 'EVERY DAY YOU BECOME MORE DESPERATE' WEATHER.COM CAN JESS KING FLIP THE FARMERS OF LANCASTER COUNTY? THESE RACES WILL MAKE OR BREAK THE BLUE WAVE IN FARM COUNTRY NOVEMBER 2018 SEA CUCUMBERS ARE BEING EATEN TO DEATH NATIONAL GEOGRAPHIC SCIENTISTS WARNED THIS WEEDKILLER WOULD DESTROY CROPS. EPA APPROVED IT ANYWAY. REVEAL HOW OAKLAND BECAME A LEADER IN CUTTING SCHOOL FOOD WASTE GRIST DECEMBER 2018 AN INVASIVE, ELUSIVE 20-POUND RODENT THREATENS CALIFORNIA AGRICULTURE KQED'S THE CALIFORNIA REPORT IS THE EGG TOAST? THE NEW FOOD ECONOMY THE AIR THEY BREATHE MOTHER JONES |
| FORM 990, PART VI, SECTION B, LINE 11B | THE EXECUTIVE DIRECTOR PRESENTS A DRAFT FORM 990 TO THE CHAIR AND TREASURER OF THE BOARD ELECTRONICALLY, WHO REVIEW AND APPROVE PRIOR TO SUBMISSION TO THE IRS. |
| FORM 990, PART VI, SECTION B, LINE 12C | BOARD MEMBERS AND OFFICERS ARE REQUIRED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST WITH THE GOVERNING BOARD. AFTER DISCLOSURE, AN INVESTIGATION IS HELD DURING WHICH THE INDIVIDUAL MUST RECUSE THEMSELVES FROM VOTING ON THE MATTER. IF THE BOARD DETERMINES THAT AN INDIVIDUAL HAS FAILED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION WILL BE TAKEN. SUCH MATTERS INVOLVING THE EXISTENCE OF CONFLICTS OF INTEREST ARE TO BE DOCUMENTED IN THE MINUTES OF THE GOVERNING BOARD. ON AN ANNUAL BASIS, EACH BOARD MEMBER AND OFFICER IS REQUIRED TO SIGN A STATEMENT WHICH AFFIRMS THAT THEY RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. |
| FORM 990, PART VI, SECTION B, LINE 15 | TO DETERMINE COMPENSATION FOR THE EXECUTIVE DIRECTOR AND EDITOR-IN-CHIEF, THE BOARD UTILIZES COMPENSATION DATA FOR EACH POSITION AMONG PEER ORGANIZATIONS. A PROPOSED AMOUNT FOR EACH POSITIION IS THEN APPROVED BY THE BOARD AND RECORDED IN THE MINUTES OF THE GOVERNING BOARD. THE PROCESS WAS LAST CONDUCTED IN 2018. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE ORGANIZATION'S FORM 990 AND THE AUDITED FINANCIAL STATEMENT ARE MADE AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. IT IS POSTED ON NEW YORK STATE ATTORNEY GENERAL WEBSITE, GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST AT 576 FIFTH AVENUE, NEW YORK, NY 10036 OR BY CALLING THE ORGANIZATION DIRECTLY AT (646)248-6014. |
| FORM 990, PART IX, LINE 11G | SPECIAL PROJECTS: PROGRAM SERVICE EXPENSES 179,593. MANAGEMENT AND GENERAL EXPENSES 3,100. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 182,693. WRITERS: PROGRAM SERVICE EXPENSES 96,595. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 96,595. EDITORS: PROGRAM SERVICE EXPENSES 54,700. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 1,750. TOTAL EXPENSES 56,450. DESIGN/DEVELOPMENT: PROGRAM SERVICE EXPENSES 43,379. MANAGEMENT AND GENERAL EXPENSES 18,955. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 62,334. COMMUNICATIONS: PROGRAM SERVICE EXPENSES 45,170. MANAGEMENT AND GENERAL EXPENSES 19,500. FUNDRAISING EXPENSES 7,000. TOTAL EXPENSES 71,670. MULTIMEDIA: PROGRAM SERVICE EXPENSES 35,376. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 5,850. TOTAL EXPENSES 41,226. PHOTOGRAPHER: PROGRAM SERVICE EXPENSES 24,672. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 24,672. |
| FORM 990, PART XII, LINE 2C: | THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. |
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