TY 2018 Form 990

- TIN:

SCHEDULE A
(Form 990 or 990EZ)

Department of the Treasury
Internal Revenue Service

Public Charity Status and Public Support

Complete if the organization is a section 501(c)(3) organization or a section 4947(a)(1) nonexempt charitable trust.
right arrow

Attach to Form 990 or Form 990-EZ.
right arrow

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2018

Open to Public
Inspection

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Part I

Reason for Public Charity Status (All organizations must complete this part.) See instructions.

The organization is not a private foundation because it is: (For lines 1 through 12, check only one box.)

A church, convention of churches, or association of churches described in section 170(b)(1)(A)(i).

A school described in section 170(b)(1)(A)(ii). (Attach Schedule E (Form 990 or 990-EZ).)

A hospital or a cooperative hospital service organization described in section 170(b)(1)(A)(iii).

A medical research organization operated in conjunction with a hospital described in section 170(b)(1)(A)(iii). Enter the hospital's name, city, and state:

An organization operated for the benefit of a college or university owned or operated by a governmental unit described in section 170(b)(1)(A)(iv). (Complete Part II.)

A federal, state, or local government or governmental unit described in section 170(b)(1)(A)(v).

An organization that normally receives a substantial part of its support from a governmental unit or from the general public described in section 170(b)(1)(A)(vi). (Complete Part II.)

A community trust described in section 170(b)(1)(A)(vi). (Complete Part II.)

An agricultural research organization described in 170(b)(1)(A)(ix) operated in conjunction with a land-grant college or university or a non-land grant college of agriculture. See instructions. Enter the name, city, and state of the college or university:

An organization that normally receives: (1) more than 331/3% of its support from contributions, membership fees, and gross receipts from activities related to its exempt functions—subject to certain exceptions, and (2) no more than 331/3% of its support from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the organization after June 30, 1975. See section 509(a)(2). (Complete Part III.)

An organization organized and operated exclusively to test for public safety. See section 509(a)(4).

An organization organized and operated exclusively for the benefit of, to perform the functions of, or to carry out the purposes of one or more publicly supported organizations described in section 509(a)(1) or section 509(a)(2). See section 509(a)(3). Check the box in lines 12a through 12d that describes the type of supporting organization and complete lines 12e, 12f, and 12g.

Type I. A supporting organization operated, supervised, or controlled by its supported organization(s), typically by giving the supported organization(s) the power to regularly appoint or elect a majority of the directors or trustees of the supporting organization. You must complete Part IV, Sections A and B.

Type II. A supporting organization supervised or controlled in connection with its supported organization(s), by having control or management of the supporting organization vested in the same persons that control or manage the supported organization(s). You must complete Part IV, Sections A and C.

Type III functionally integrated. A supporting organization operated in connection with, and functionally integrated with, its supported organization(s) (see instructions). You must complete Part IV, Sections A, D, and E.

Type III non-functionally integrated. A supporting organization operated in connection with its supported organization(s) that is not functionally integrated. The organization generally must satisfy a distribution requirement and an attentiveness requirement (see instructions). You must complete Part IV, Sections A and D, and Part V.

Check this box if the organization received a written determination from the IRS that it is a Type I, Type II, Type III functionally integrated, or Type III non-functionally integrated supporting organization.

Enter the number of supported organizations ...............................

Provide the following information about the supported organization(s).

(i) Name of supported organization	(ii) EIN	(iv) Is the organization listed in your governing document?		(v) Amount of monetary support (see instructions)	(vi) Amount of other support (see instructions)
(i) Name of supported organization	(ii) EIN	Yes	No	(v) Amount of monetary support (see instructions)	(vi) Amount of other support (see instructions)


Total

For Paperwork Reduction Act Notice, see the Instructions for
Form 990 or 990-EZ.

Cat. No. 11285F

Schedule A (Form 990 or 990-EZ) 2018

Page 2

Part II

Support Schedule for Organizations Described in Sections 170(b)(1)(A)(iv), 170(b)(1)(A)(vi), and 170(b)(1)(A)(ix)
(Complete only if you checked the box on line 5, 7, 8, or 9 of Part I or if the organization failed to qualify under Part III. If the organization fails to qualify under the tests listed below, please complete Part III.)

Section A. Public Support

Calendar year (or fiscal year beginning in)		(a) 2014	(b) 2015	(c) 2016	(d) 2017	(e) 2018	(f) Total
1	Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") ..	716,600	1,118,855	1,129,259	648,680	1,230,211	4,843,605
2	Tax revenues levied for the organization's benefit and either paid to or expended on its behalf....
3	The value of services or facilities furnished by a governmental unit to the organization without charge..
4	Total. Add lines 1 through 3	716,600	1,118,855	1,129,259	648,680	1,230,211	4,843,605
5	The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f)..						3,756,650
6	Public support. Subtract line 5 from line 4.						1,086,955

Section B. Total Support

Calendar year (or fiscal year beginning in)		(a) 2014	(b) 2015	(c) 2016	(d) 2017	(e) 2018	(f) Total
7	Amounts from line 4..	716,600	1,118,855	1,129,259	648,680	1,230,211	4,843,605
8	Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources...	12,755	1,193	1,981	889	846	17,664
9	Net income from unrelated business activities, whether or not the business is regularly carried on..
10	Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.)..
11	Total support. Add lines 7 through 10						4,861,269

Gross receipts from related activities, etc. (see instructions) ..................

10,640

First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a section 501(c)(3) organization, check this box and stop here........................................ right arrow

Section C. Computation of Public Support Percentage

Public support percentage for 2018 (line 6, column (f) divided by line 11, column (f)) .........

22.360 %

Public support percentage for 2017 Schedule A, Part II, line 14 ...............

17.550 %

16a

33 1/3% support test—2018. If the organization did not check the box on line 13, and line 14 is 33 1/3% or more, check this box
and stop here. The organization qualifies as a publicly supported organization ....................... right arrow

33 1/3% support test—2017. If the organization did not check a box on line 13 or 16a, and line 15 is 33 1/3% or more, check this
box and stop here. The organization qualifies as a publicly supported organization ..................... right arrow

17a

10%-facts-and-circumstances test—2018. If the organization did not check a box on line 13, 16a, or 16b, and line 14
is 10% or more, and if the organization meets the "facts-and-circumstances" test, check this box and stop here. Explain
in Part VI how the organization meets the "facts-and-circumstances" test. The organization qualifies as a publicly supported
organization ..................................................... right arrow

10%-facts-and-circumstances test—2017. If the organization did not check a box on line 13, 16a, 16b, or 17a, and line
15 is 10% or more, and if the organization meets the "facts-and-circumstances" test, check this box and stop here.
Explain in Part VI how the organization meets the "facts-and-circumstances" test. The organization qualifies as a publicly
supported organization ................................................ right arrow

Private foundation. If the organization did not check a box on line 13, 16a, 16b, 17a, or 17b, check this box and see
instructions ..................................................... right arrow

Schedule A (Form 990 or 990-EZ) 2018

Page 3

Part III

Support Schedule for Organizations Described in Section 509(a)(2)
(Complete only if you checked the box on line 10 of Part I or if the organization failed to qualify under Part II. If the organization fails to qualify under the tests listed below, please complete Part II.)

Section A. Public Support

Calendar year (or fiscal year beginning in)		(a) 2014	(b) 2015	(c) 2016	(d) 2017	(e) 2018	(f) Total
1	Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") .
2	Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose
3	Gross receipts from activities that are not an unrelated trade or business under section 513 .....
4	Tax revenues levied for the organization's benefit and either paid to or expended on its behalf...
5	The value of services or facilities furnished by a governmental unit to the organization without charge
6	Total. Add lines 1 through 5
7a	Amounts included on lines 1, 2, and 3 received from disqualified persons
b	Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year.
c	Add lines 7a and 7b..
8	Public support. (Subtract line 7c from line 6.)

Section B. Total Support

Calendar year (or fiscal year beginning in)		(a) 2014	(b) 2015	(c) 2016	(d) 2017	(e) 2018	(f) Total
9	Amounts from line 6...
10a	Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources..
b	Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975.
c	Add lines 10a and 10b.
11	Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on.
12	Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) ..
13	Total support. (Add lines 9, 10c, 11, and 12.)..

First five years. If the Form 990 is for the organization's first, second, third, fourth, or fifth tax year as a section 501(c)(3) organization,
check this box and stop here............................................. right arrow

Section C. Computation of Public Support Percentage

Public support percentage for 2018 (line 8, column (f) divided by line 13, column (f)) .........

Public support percentage from 2017 Schedule A, Part III, line 15 ...............

Section D. Computation of Investment Income Percentage

Investment income percentage for 2018 (line 10c, column (f) divided by line 13, column (f)) ......

Investment income percentage from 2017 Schedule A, Part III, line 17 .............

19a

331/3% support tests—2018. If the organization did not check the box on line 14, and line 15 is more than 33 1/3%, and line 17 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization ....... right arrow

33 1/3% support tests—2017. If the organization did not check a box on line 14 or line 19a, and line 16 is more than 33 1/3% and line 18 is not more than 33 1/3%, check this box and stop here. The organization qualifies as a publicly supported organization .... right arrow

Private foundation. If the organization did not check a box on line 14, 19a, or 19b, check this box and see instructions .... right arrow

Schedule A (Form 990 or 990-EZ) 2018

Page 4

Part IV

Supporting Organizations

(Complete only if you checked a box on line 12 of Part I. If you checked 12a of Part I, complete Sections A and B. If you checked 12b of Part I, complete Sections A and C. If you checked 12c of Part I, complete Sections A, D, and E. If you checked 12d of Part I, complete Sections A and D, and complete Part V.)

Section A. All Supporting Organizations

Yes

Are all of the organization’s supported organizations listed by name in the organization’s governing documents?
If "No," describe in Part VI how the supported organizations are designated. If designated by class or purpose,
describe the designation. If historic and continuing relationship, explain.

Did the organization have any supported organization that does not have an IRS determination of status under section 509(a)(1) or (2)? If "Yes," explain in Part VI how the organization determined that the supported organization was described in section 509(a)(1) or (2).

Did the organization have a supported organization described in section 501(c)(4), (5), or (6)? If "Yes," answer (b) and (c) below.

Did the organization confirm that each supported organization qualified under section 501(c)(4), (5), or (6) and satisfied the public support tests under section 509(a)(2)? If "Yes," describe in Part VI when and how the organization made the determination.

Did the organization ensure that all support to such organizations was used exclusively for section 170(c)(2)(B) purposes? If "Yes," explain in Part VI what controls the organization put in place to ensure such use.

Was any supported organization not organized in the United States ("foreign supported organization")? If “Yes” and if you checked 12a or 12b in Part I, answer (b) and (c) below.

Did the organization have ultimate control and discretion in deciding whether to make grants to the foreign supported organization? If “Yes,” describe in Part VI how the organization had such control and discretion despite being controlled or supervised by or in connection with its supported organizations.

Did the organization support any foreign supported organization that does not have an IRS determination under sections 501(c)(3) and 509(a)(1) or (2)? If “Yes,” explain in Part VI what controls the organization used to ensure that all support to the foreign supported organization was used exclusively for section 170(c)(2)(B) purposes.

Did the organization add, substitute, or remove any supported organizations during the tax year? If “Yes,” answer (b) and (c) below (if applicable). Also, provide detail in Part VI, including (i) the names and EIN numbers of the supported organizations added, substituted, or removed; (ii) the reasons for each such action; (iii) the authority under the organization's organizing document authorizing such action; and (iv) how the action was accomplished (such as by amendment to the organizing document).

Type I or Type II only. Was any added or substituted supported organization part of a class already designated in the organization's organizing document?

Substitutions only. Was the substitution the result of an event beyond the organization's control?

Did the organization provide support (whether in the form of grants or the provision of services or facilities) to anyone other than (i) its supported organizations, (ii) individuals that are part of the charitable class benefited by one or more of its supported organizations, or (iii) other supporting organizations that also support or benefit one or more of the filing organization’s supported organizations? If “Yes,” provide detail in Part VI.

Did the organization provide a grant, loan, compensation, or other similar payment to a substantial contributor (defined in section 4958(c)(3)(C)), a family member of a substantial contributor, or a 35% controlled entity with regard to a substantial contributor? If “Yes,” complete Part I of Schedule L (Form 990 or 990-EZ) .

Did the organization make a loan to a disqualified person (as defined in section 4958) not described in line 7? If “Yes,” complete Part I of Schedule L (Form 990 or 990-EZ).

Was the organization controlled directly or indirectly at any time during the tax year by one or more disqualified persons as defined in section 4946 (other than foundation managers and organizations described in section 509(a)(1) or (2))? If “Yes,” provide detail in Part VI.

Did one or more disqualified persons (as defined in line 9a) hold a controlling interest in any entity in which the supporting organization had an interest? If “Yes,” provide detail in Part VI.

Did a disqualified person (as defined in line 9a) have an ownership interest in, or derive any personal benefit from, assets in which the supporting organization also had an interest? If “Yes,” provide detail in Part VI.

10a

Was the organization subject to the excess business holdings rules of section 4943 because of section 4943(f) (regarding certain Type II supporting organizations, and all Type III non-functionally integrated supporting organizations)? If “Yes,” answer line 10b below.

10a

Did the organization have any excess business holdings in the tax year? (Use Schedule C, Form 4720, to determine whether the organization had excess business holdings).

10b

Schedule A (Form 990 or 990-EZ) 2018

Page 5

Part IV

Supporting Organizations (continued)

Yes

Has the organization accepted a gift or contribution from any of the following persons?

A person who directly or indirectly controls, either alone or together with persons described in (b) and (c) below, the governing body of a supported organization?

11a

A family member of a person described in (a) above?

11b

A 35% controlled entity of a person described in (a) or (b) above? If “Yes” to a, b, or c, provide detail in Part VI.

11c

Section B. Type I Supporting Organizations

Yes

Did the directors, trustees, or membership of one or more supported organizations have the power to regularly appoint or elect at least a majority of the organization’s directors or trustees at all times during the tax year? If “No,” describe in Part VI how the supported organization(s) effectively operated, supervised, or controlled the organization’s activities. If the organization had more than one supported organization, describe how the powers to appoint and/or remove directors or trustees were allocated among the supported organizations and what conditions or restrictions, if any, applied to such powers during the tax year.

Did the organization operate for the benefit of any supported organization other than the supported organization(s) that operated, supervised, or controlled the supporting organization? If “Yes,” explain in Part VI how providing such benefit carried out the purposes of the supported organization(s) that operated, supervised or controlled the supporting organization.

Section C. Type II Supporting Organizations

Yes

Were a majority of the organization’s directors or trustees during the tax year also a majority of the directors or trustees of each of the organization’s supported organization(s)? If “No,” describe in Part VI how control or management of the supporting organization was vested in the same persons that controlled or managed the supported organization(s).

Section D. All Type III Supporting Organizations

Yes

Did the organization provide to each of its supported organizations, by the last day of the fifth month of the organization’s tax year, (i) a written notice describing the type and amount of support provided during the prior tax year, (ii) a copy of the Form 990 that was most recently filed as of the date of notification, and (iii) copies of the organization’s governing documents in effect on the date of notification, to the extent not previously provided?

Were any of the organization’s officers, directors, or trustees either (i) appointed or elected by the supported organization(s) or (ii) serving on the governing body of a supported organization? If "No," explain in Part VI how the organization maintained a close and continuous working relationship with the supported organization(s).

By reason of the relationship described in (2), did the organization’s supported organizations have a significant voice in the organization’s investment policies and in directing the use of the organization’s income or assets at all times during the tax year? If "Yes," describe in Part VI the role the organization’s supported organizations played in this regard.

Section E. Type III Functionally-Integrated Supporting Organizations

Check the box next to the method that the organization used to satisfy the Integral Part Test during the year (see instructions):

The organization satisfied the Activities Test. Complete line 2 below.

The organization is the parent of each of its supported organizations. Complete line 3 below.

The organization supported a governmental entity. Describe in Part VI how you supported a government entity (see instructions)

Activities Test. Answer (a) and (b) below.

Yes

Did substantially all of the organization’s activities during the tax year directly further the exempt purposes of the supported organization(s) to which the organization was responsive? If "Yes," then in Part VI identify those supported organizations and explain how these activities directly furthered their exempt purposes, how the organization was responsive to those supported organizations, and how the organization determined that these activities constituted substantially all of its activities.

Did the activities described in (a) constitute activities that, but for the organization’s involvement, one or more of the organization’s supported organization(s) would have been engaged in? If "Yes," explain in Part VI the reasons for the organization’s position that its supported organization(s) would have engaged in these activities but for the organization’s involvement.

Parent of Supported Organizations. Answer (a) and (b) below.

Did the organization have the power to regularly appoint or elect a majority of the officers, directors, or trustees of each of the supported organizations? Provide details in Part VI.

Did the organization exercise a substantial degree of direction over the policies, programs and activities of each of its supported organizations? If "Yes," describe in Part VI. the role played by the organization in this regard.

Schedule A (Form 990 or 990-EZ) 2018

Page 6

Part V

Type III Non-Functionally Integrated 509(a)(3) Supporting Organizations

Check here if the organization satisfied the Integral Part Test as a qualifying trust on Nov. 20, 1970 (explain in Part VI). See instructions. All other Type III non-functionally integrated supporting organizations must complete Sections A through E.

	Section A - Adjusted Net Income		(A) Prior Year	(B) Current Year (optional)
1	Net short-term capital gain	1
2	Recoveries of prior-year distributions	2
3	Other gross income (see instructions)	3
4	Add lines 1 through 3	4
5	Depreciation and depletion	5
6	Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions)	6
7	Other expenses (see instructions)	7
8	Adjusted Net Income (subtract lines 5, 6 and 7 from line 4)	8

	Section B - Minimum Asset Amount		(A) Prior Year	(B) Current Year (optional)
1	Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year):	1
a	Average monthly value of securities	1a
b	Average monthly cash balances	1b
c	Fair market value of other non-exempt-use assets	1c
d	Total (add lines 1a, 1b, and 1c)	1d
e	Discount claimed for blockage or other factors (explain in detail in Part VI):
2	Acquisition indebtedness applicable to non-exempt use assets	2
3	Subtract line 2 from line 1d	3
4	Cash deemed held for exempt use. Enter 1-1/2% of line 3 (for greater amount, see instructions).	4
5	Net value of non-exempt-use assets (subtract line 4 from line 3)	5
6	Multiply line 5 by .035	6
7	Recoveries of prior-year distributions	7
8	Minimum Asset Amount (add line 7 to line 6)	8

	Section C - Distributable Amount		Current Year
1	Adjusted net income for prior year (from Section A, line 8, Column A)	1
2	Enter 85% of line 1	2
3	Minimum asset amount for prior year (from Section B, line 8, Column A)	3
4	Enter greater of line 2 or line 3	4
5	Income tax imposed in prior year	5
6	Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions)	6

Check here if the current year is the organization's first as a non-functionally-integrated Type III supporting organization (see instructions)

Schedule A (Form 990 or 990-EZ) 2018

Page 7

Part V

Type III Non-Functionally Integrated 509(a)(3) Supporting Organizations (continued)

Section D - Distributions		Current Year
1 Amounts paid to supported organizations to accomplish exempt purposes
2 Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity
3 Administrative expenses paid to accomplish exempt purposes of supported organizations
4 Amounts paid to acquire exempt-use assets
5 Qualified set-aside amounts (prior IRS approval required)
6 Other distributions (describe in Part VI). See instructions
7Total annual distributions. Add lines 1 through 6.
8 Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions
9 Distributable amount for 2018 from Section C, line 6
10 Line 8 amount divided by Line 9 amount

Section E - Distribution Allocations (see instructions)		(i) Excess Distributions	(ii) Underdistributions Pre-2018	(iii) Distributable Amount for 2018
1 Distributable amount for 2018 from Section C, line 6
2 Underdistributions, if any, for years prior to 2018 (reasonable cause required-- explain in Part VI). See instructions.
3 Excess distributions carryover, if any, to 2018:
a From 2013.......
b From 2014.......
c From 2015.......
d From 2016.......
e From 2017.......
fTotal of lines 3a through e
g Applied to underdistributions of prior years
h Applied to 2018 distributable amount
i Carryover from 2013 not applied (see instructions)
j Remainder. Subtract lines 3g, 3h, and 3i from 3f.
4Distributions for 2018 from Section D, line 7:
$
a Applied to underdistributions of prior years
b Applied to 2018 distributable amount
c Remainder. Subtract lines 4a and 4b from 4.
5 Remaining underdistributions for years prior to 2018, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions.
6 Remaining underdistributions for 2018. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions.
7 Excess distributions carryover to 2019. Add lines 3j and 4c.
8 Breakdown of line 7:
a Excess from 2014......
b Excess from 2015.....
c Excess from 2016.....
d Excess from 2017.....
e Excess from 2018.....

Schedule A (Form 990 or 990-EZ) (2018)

Schedule A (Form 990 or 990-EZ) 2018

Page 8

Part VI

Supplemental Information. Provide the explanations required by Part II, line 10; Part II, line 17a or 17b; Part III, line 12; Part IV, Section A, lines 1, 2, 3b, 3c, 4b, 4c, 5a, 6, 9a, 9b, 9c, 11a, 11b, and 11c; Part IV, Section B, lines 1 and 2; Part IV, Section C, line 1; Part IV, Section D, lines 2 and 3; Part IV, Section E, lines 1c, 2a, 2b, 3a and 3b; Part V, line 1; Part V, Section B, line 1e; Part V Section D, lines 5, 6, and 8; and Part V, Section E, lines 2, 5, and 6. Also complete this part for any additional information. (See instructions).

Facts And Circumstances Test
SCHOOL CHOICE WISCONSIN, INC. ("SCW") HAS A CONTINUOUS AND BONA FIDE PROGRAM FOR SOLICITATION OF FUNDS FROM THE GENERAL PUBLIC, GOVERNMENTAL UNITS, OR PUBLIC CHARITIES.FUNDRAISING EFFORTS IN 2018:SCW DISTRIBUTED ITS NEWSLETTER ON A QUARTERLY BASIS TO RECIPIENTS THROUGHOUT THE STATE OF WISCONSIN 6,542 RECIPIENTS BY UNITED STATES MAIL AND OVER 2,794 RECIPIENTS BY ELECTRONIC MAIL. EACH NEWSLETTER PROMOTED SCW'S WORK IN SUPPORT OF SCHOOL CHOICE PROGRAMS, INDIVIDUAL SCHOOL CHOICE STUDENT SUCCESS STORIES, AND A DIRECT CALL TO ACTION TO SOLICIT NEW FUNDS. NEWSLETTERS WERE ALSO MADE AVAILABLE THROUGH SOCIAL MEDIA AND THE SCW WEBSITE. IN 2018 SCW CONTINUED TO UTILIZE A DIGITAL ADVERTISING AND SOCIAL MEDIA CAMPAIGN TO INCREASE AWARENESS OF OUR ORGANIZATION'S MISSION AND TO APPEAL TO NEW DONORS. THE ONLINE ADS INCLUDED INDIVIDUAL STUDENT SUCCESS STORIES, INFORMATION ABOUT SCHOOL CHOICE OPEN ENROLLMENT PERIODS AND DONOR-CENTRIC MESSAGES. ALL ADVERTISEMENTS WHEN CLICKED LINKED BACK TO THE APPROPRIATE PAGE ON WWW.CHOOSEYOURSCHOOLWI.ORG. SCW'S ADVERTISING CAMPAIGN'S MONTHLY CLICK-THROUGH RATES CONTINUE TO EXCEED INDUSTRY AVERAGES.SCW UTILIZED SOCIAL MEDIA TO PROMOTE ITS POSITIVE STORY CAMPAIGN FEATURING SCHOOLS WITHIN THE PROGRAM AND STUDENT/FAMILY SUCCESS STORIES. THESE STORIES HELPED SCW BUILD ITS GENERAL PROGRAMS AND PROVIDED INSIGHT INTO SCW'S OVERALL MISSION. OTHER GENERAL FUNDRAISING ACTIVITIES INCLUDED THE "GIVING TUESDAY CAMPAIGN AND "YEAR END APPEAL CAMPAIGN".SCW GAINED FINANCIAL SUPPORT FROM NINE NEW SOURCES. SCW CONTINUES TO REACH OUT TO NEW AND POTENTIAL DONORS THAT HAVE SHOWN AN INTEREST IN SCW'S MISSION. FUNDRAISING EFFORTS FOR 2019:SCW HAS CONTINUED TO IMPLEMENT A COMMUNICATIONS CAMPAIGN TO INCREASE AWARENESS, GARNER PUBLIC SUPPORT FOR THE PROGRAM, AND ADVANCE SCW'S BRAND. THE CAMPAIGN IS MULTIFACETED AND PROVIDES CONTENT FOR SOCIAL MEDIA, SCW'S WEBSITE, AND PRINT. THE CAMPAIGN COMPLIMENTS THE QUARTERLY NEWSLETTER AND PROVIDES ADDITIONAL EXPOSURE TO CURRENT AND POTENTIAL DONORS. THE CAMPAIGN PARTNERS WITH MEMBERS OF THE SCHOOL CHOICE COALITION TO (E.G. WISCONSIN FEDERATION FOR CHILDREN) IN ORDER TO EXPAND OUR REACH. THIS COMBINED WITH PREVIOUS AND CONSISTENT EFFORTS, ALLOWS FOR A BROADER AWARENESS OF THE ROLE SCW PLAYS TO ADVANCE EDUCATIONAL REFORM THROUGHOUT THE STATE. THIS CONNECTION IS CRUCIAL IN GROWING OUR BASE OF SUPPORT. SINCE THE START OF 2019 SCW HAS RECEIVED FINANCIAL SUPPORT FROM THREE NEW SOURCES. SCW HAS THREE GRANT PROPOSALS PENDING AND IS SCHEDULED TO SEND PROPOSALS TO MORE THAN 10 FOUNDATIONS OVER THE NEXT FOUR MONTHS. IN ADDITION, SCW WILL CONTINUE TO UTILIZE A ROBUST SOCIAL MEDIA CAMPAIGN TO REACH OUT TO DONORS ELECTRONICALLY THROUGHOUT THE YEAR AND WILL INCREASE THE REACH OF THE TRADITIONAL YEAR-END APPEAL CAMPAIGN. SCW WILL CONTINUE TO ADD CONTACTS TO ITS MAILING LISTS AS CONNECTIONS ARE MADE. SCW WILL PARTICIPATE IN EVENTS THROUGHOUT THE YEAR THAT REAP NEW CONNECTIONS, GROW NAME/PROGRAM RECOGNITION AND PROVIDE OPPORTUNITIES TO DEVELOP RELATIONSHIPS WITH POTENTIAL DONORS. EXAMPLES INCLUDE THE WISCONSIN MANUFACTURERS & COMMERCE CONFERENCE, THE METROPOLITAN MILWAUKEE ASSOCIATION OF COMMERCE DAY ON LAKE MICHIGAN, THE POLICE ASSOCIATION ANNUAL GOLF OUTING, NATIONAL SCHOOL CHOICE WEEK EVENTS, HISPANICS FOR SCHOOL CHOICE BACKPACK GIVEAWAY AND EVENTS AT PARTICIPATING SCHOOLS.MISCELLANEOUS FACTORS: DIVERSE BOARD OF DIRECTORS -THE MEMBERS OF THE BOARD OF DIRECTORS OF SCW (THE "BOARD") REPRESENT MANY DIFFERENT SECTORS OF WISCONSIN'S EDUCATIONAL AND NONPROFIT COMMUNITY. CURRENTLY, THERE ARE SIX MEMBERS OF THE BOARD. EACH DIRECTOR WAS SELECTED BECAUSE OF HIS OR HER EXPERIENCE IN EDUCATION, NONPROFIT MANAGEMENT, OR FINANCIAL/LEGAL KNOWLEDGE AND BECAUSE THEY DEMONSTRATED AN INTEREST IN AND DESIRE TO SUPPORT SCW'S EXEMPT PURPOSE MISSION. PLEASE SEE THE LIST OF MEMBERS OF THE BOARD OF SCW (ATTACHED AS EXHIBIT B). PUBLIC AVAILABILITY OF PROGRAMS -SCW'S EXEMPT PURPOSE MISSION IS TO RESEARCH AND PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS IN THE STATE OF WISCONSIN AND NATIONALLY, AND THE IMPACT OF SUCH OPTIONS ON FAMILIES, COMMUNITIES, AND SCHOOLS. IN FURTHERANCE OF THIS MISSION, SCW STRIVES TO MAKE ITS PROGRAMS AND SERVICES READILY AVAILABLE TO INTERESTED MEMBERS OF THE GENERAL PUBLIC FOR NO CHARGE. INITIALLY, SCW FOCUSED ITS EFFORTS ON SCHOOL CHOICE OPTIONS IN THE GREATER MILWAUKEE AND RACINE AREAS BECAUSE THESE AREAS WERE THE HOME OF THE NATION'S LARGEST AND OLDEST VOUCHER PROGRAMS FOR LOW-INCOME FAMILIES. THE CITIZENS OF THE STATE OF WISCONSIN AND THEIR LEGISLATIVE REPRESENTATIVES EMBRACED OPPORTUNITIES PROVIDED BY SCHOOL CHOICE AND IN 2013, EXPANDED SCHOOL CHOICE OPTIONS TO BE AVAILABLE TO FAMILIES AND COMMUNITIES THROUGHOUT WISCONSIN. AS A RESULT, SCW EXPANDED THE SCOPE OF ITS ACTIVITIES TO INCLUDE ALL OF WISCONSIN. SCW MAINTAINS A WEBSITE, WWW.SCHOOLCHOICEWI.ORG, WHERE INTERESTED MEMBERS OF THE GENERAL PUBLIC MAY GO TO LEARN ABOUT THE SCHOOL CHOICE PROGRAM IN WISCONSIN. IN ADDITION, SCW'S WEBSITE SERVES AS A RESOURCE FOR EDUCATORS AND FAMILIES TO ACCESS RESEARCH ON GENERAL SCHOOL CHOICE, OPPORTUNITIES FOR INVOLVEMENT IN FURTHERING SCHOOL CHOICE OPTIONS, AND ADDITIONAL WEB SITES RELATED TO SCHOOL CHOICE. SCW'S WEBSITE IS USED BY REPORTERS, ELECTED OFFICIALS AND THEIR STAFF, AND EDUCATION RESEARCHERS ACROSS THE COUNTRY. SCW ALSO MAINTAINS ANOTHER WEBSITE, WWW.CHOOSEYOURSCHOOLWI.ORG, WHICH PROVIDES CURRENT, ACCURATE DATA ON THE THREE PARENTAL CHOICE PROGRAMS, THE SPECIAL NEEDS SCHOLARSHIP PROGRAM, AND THE TUITION TAX DEDUCTION PROGRAM IN WISCONSIN. ANY INTERESTED MEMBER OF THE GENERAL PUBLIC MAY ACCESS THIS WEBSITE WITHOUT CHARGE. SCW IS REGULARLY USED AS AN ON-RECORD RESOURCE FOR THE MEDIA REGARDING PARENTAL CHOICES IN EDUCATION. LOCAL AND STATE POLICYMAKERS, IN ADDITION TO THINK TANKS AND OTHER COMMUNITY GROUPS, LOOK TO SCW AS THEIR FIRST SOURCE OF INFORMATION ON SCHOOL CHOICE. SCW PARTNERED WITH FELLOW NOT-FOR-PROFIT, HISPANICS FOR SCHOOL CHOICE TO HOST THE "BACK TO SCHOOL LOOKING GOOD" BACKPACK AND SCHOOL SUPPLY GIVEAWAY IN AUGUST 2018. THIS EVENT WAS LOCATED IN MADISON, WI AND WAS OPEN TO THE GENERAL COMMUNITY. SCW STAFF WAS ON HAND TO ANSWER QUESTIONS AND PROVIDE INFORMATION ON WISCONSIN'S SCHOOL CHOICE PROGRAMS. OVER 400 COMMUNITY MEMBERS ATTENDED THE EVENT. BROAD PUBLIC APPEAL OF PROGRAMS AND SERVICES -SCW'S PROGRAMS AND SERVICES PROVIDE RESEARCH AND INFORMATION TO MEMBERS OF THE GENERAL PUBLIC WHO ARE INTERESTED IN LEARNING MORE ABOUT SCHOOL CHOICE OPTIONS IN THE STATE OF WISCONSIN AND NATIONALLY. ON AVERAGE, SCW RECEIVES OVER 35,000 VISITS TO ITS WEBSITES WITH HUNDREDS OF REQUESTS FOR MORE INFORMATION EACH YEAR. SCW CONTINUES TO WORK WITH A GRAPHIC DESIGNER AND A MARKETING CONSULTANT TO IMPLEMENT A SOUND COMMUNICATIONS PLAN WITH AN EXTENDED REACH. SCW RAN 54 TARGETED RADIO ADS THROUGHOUT THE STATE OF WISCONSIN AT THE START OF THE OPEN ENROLLMENT PERIOD. THE ADS DIRECTED INTERESTED FAMILIES TO SCW'S WEBSITE: WWW.CHOOSEYOURSCHOOLWI.ORG. IN ADDITION, SCW PROVIDED 13,290 MAILERS TO PARTICIPATING SCHOOLS FOR THEM TO USE IN MARKETING THE CHOICE PROGRAM TO THEIR RESPECTIVE COMMUNITIES. SCW PROVIDES ONGOING SUPPORT TO THE SCHOOLS IN THE PROGRAM AND THE GENERAL PUBLIC THROUGH A HELP DESK IN BOTH ENGLISH AND SPANISH. SCW ALSO RAN A TARGETED EMAIL CAMPAIGN THAT WAS RECEIVED AND OPENED BY OVER 9,000 TARGETS.

Facts And Circumstances Test

SCHOOL CHOICE WISCONSIN, INC. ("SCW") HAS A CONTINUOUS AND BONA FIDE PROGRAM FOR SOLICITATION OF FUNDS FROM THE GENERAL PUBLIC, GOVERNMENTAL UNITS, OR PUBLIC CHARITIES.FUNDRAISING EFFORTS IN 2018:SCW DISTRIBUTED ITS NEWSLETTER ON A QUARTERLY BASIS TO RECIPIENTS THROUGHOUT THE STATE OF WISCONSIN 6,542 RECIPIENTS BY UNITED STATES MAIL AND OVER 2,794 RECIPIENTS BY ELECTRONIC MAIL. EACH NEWSLETTER PROMOTED SCW'S WORK IN SUPPORT OF SCHOOL CHOICE PROGRAMS, INDIVIDUAL SCHOOL CHOICE STUDENT SUCCESS STORIES, AND A DIRECT CALL TO ACTION TO SOLICIT NEW FUNDS. NEWSLETTERS WERE ALSO MADE AVAILABLE THROUGH SOCIAL MEDIA AND THE SCW WEBSITE. IN 2018 SCW CONTINUED TO UTILIZE A DIGITAL ADVERTISING AND SOCIAL MEDIA CAMPAIGN TO INCREASE AWARENESS OF OUR ORGANIZATION'S MISSION AND TO APPEAL TO NEW DONORS. THE ONLINE ADS INCLUDED INDIVIDUAL STUDENT SUCCESS STORIES, INFORMATION ABOUT SCHOOL CHOICE OPEN ENROLLMENT PERIODS AND DONOR-CENTRIC MESSAGES. ALL ADVERTISEMENTS WHEN CLICKED LINKED BACK TO THE APPROPRIATE PAGE ON WWW.CHOOSEYOURSCHOOLWI.ORG. SCW'S ADVERTISING CAMPAIGN'S MONTHLY CLICK-THROUGH RATES CONTINUE TO EXCEED INDUSTRY AVERAGES.SCW UTILIZED SOCIAL MEDIA TO PROMOTE ITS POSITIVE STORY CAMPAIGN FEATURING SCHOOLS WITHIN THE PROGRAM AND STUDENT/FAMILY SUCCESS STORIES. THESE STORIES HELPED SCW BUILD ITS GENERAL PROGRAMS AND PROVIDED INSIGHT INTO SCW'S OVERALL MISSION. OTHER GENERAL FUNDRAISING ACTIVITIES INCLUDED THE "GIVING TUESDAY CAMPAIGN AND "YEAR END APPEAL CAMPAIGN".SCW GAINED FINANCIAL SUPPORT FROM NINE NEW SOURCES. SCW CONTINUES TO REACH OUT TO NEW AND POTENTIAL DONORS THAT HAVE SHOWN AN INTEREST IN SCW'S MISSION. FUNDRAISING EFFORTS FOR 2019:SCW HAS CONTINUED TO IMPLEMENT A COMMUNICATIONS CAMPAIGN TO INCREASE AWARENESS, GARNER PUBLIC SUPPORT FOR THE PROGRAM, AND ADVANCE SCW'S BRAND. THE CAMPAIGN IS MULTIFACETED AND PROVIDES CONTENT FOR SOCIAL MEDIA, SCW'S WEBSITE, AND PRINT. THE CAMPAIGN COMPLIMENTS THE QUARTERLY NEWSLETTER AND PROVIDES ADDITIONAL EXPOSURE TO CURRENT AND POTENTIAL DONORS. THE CAMPAIGN PARTNERS WITH MEMBERS OF THE SCHOOL CHOICE COALITION TO (E.G. WISCONSIN FEDERATION FOR CHILDREN) IN ORDER TO EXPAND OUR REACH. THIS COMBINED WITH PREVIOUS AND CONSISTENT EFFORTS, ALLOWS FOR A BROADER AWARENESS OF THE ROLE SCW PLAYS TO ADVANCE EDUCATIONAL REFORM THROUGHOUT THE STATE. THIS CONNECTION IS CRUCIAL IN GROWING OUR BASE OF SUPPORT. SINCE THE START OF 2019 SCW HAS RECEIVED FINANCIAL SUPPORT FROM THREE NEW SOURCES. SCW HAS THREE GRANT PROPOSALS PENDING AND IS SCHEDULED TO SEND PROPOSALS TO MORE THAN 10 FOUNDATIONS OVER THE NEXT FOUR MONTHS. IN ADDITION, SCW WILL CONTINUE TO UTILIZE A ROBUST SOCIAL MEDIA CAMPAIGN TO REACH OUT TO DONORS ELECTRONICALLY THROUGHOUT THE YEAR AND WILL INCREASE THE REACH OF THE TRADITIONAL YEAR-END APPEAL CAMPAIGN. SCW WILL CONTINUE TO ADD CONTACTS TO ITS MAILING LISTS AS CONNECTIONS ARE MADE. SCW WILL PARTICIPATE IN EVENTS THROUGHOUT THE YEAR THAT REAP NEW CONNECTIONS, GROW NAME/PROGRAM RECOGNITION AND PROVIDE OPPORTUNITIES TO DEVELOP RELATIONSHIPS WITH POTENTIAL DONORS. EXAMPLES INCLUDE THE WISCONSIN MANUFACTURERS & COMMERCE CONFERENCE, THE METROPOLITAN MILWAUKEE ASSOCIATION OF COMMERCE DAY ON LAKE MICHIGAN, THE POLICE ASSOCIATION ANNUAL GOLF OUTING, NATIONAL SCHOOL CHOICE WEEK EVENTS, HISPANICS FOR SCHOOL CHOICE BACKPACK GIVEAWAY AND EVENTS AT PARTICIPATING SCHOOLS.MISCELLANEOUS FACTORS: DIVERSE BOARD OF DIRECTORS -THE MEMBERS OF THE BOARD OF DIRECTORS OF SCW (THE "BOARD") REPRESENT MANY DIFFERENT SECTORS OF WISCONSIN'S EDUCATIONAL AND NONPROFIT COMMUNITY. CURRENTLY, THERE ARE SIX MEMBERS OF THE BOARD. EACH DIRECTOR WAS SELECTED BECAUSE OF HIS OR HER EXPERIENCE IN EDUCATION, NONPROFIT MANAGEMENT, OR FINANCIAL/LEGAL KNOWLEDGE AND BECAUSE THEY DEMONSTRATED AN INTEREST IN AND DESIRE TO SUPPORT SCW'S EXEMPT PURPOSE MISSION. PLEASE SEE THE LIST OF MEMBERS OF THE BOARD OF SCW (ATTACHED AS EXHIBIT B). PUBLIC AVAILABILITY OF PROGRAMS -SCW'S EXEMPT PURPOSE MISSION IS TO RESEARCH AND PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS IN THE STATE OF WISCONSIN AND NATIONALLY, AND THE IMPACT OF SUCH OPTIONS ON FAMILIES, COMMUNITIES, AND SCHOOLS. IN FURTHERANCE OF THIS MISSION, SCW STRIVES TO MAKE ITS PROGRAMS AND SERVICES READILY AVAILABLE TO INTERESTED MEMBERS OF THE GENERAL PUBLIC FOR NO CHARGE. INITIALLY, SCW FOCUSED ITS EFFORTS ON SCHOOL CHOICE OPTIONS IN THE GREATER MILWAUKEE AND RACINE AREAS BECAUSE THESE AREAS WERE THE HOME OF THE NATION'S LARGEST AND OLDEST VOUCHER PROGRAMS FOR LOW-INCOME FAMILIES. THE CITIZENS OF THE STATE OF WISCONSIN AND THEIR LEGISLATIVE REPRESENTATIVES EMBRACED OPPORTUNITIES PROVIDED BY SCHOOL CHOICE AND IN 2013, EXPANDED SCHOOL CHOICE OPTIONS TO BE AVAILABLE TO FAMILIES AND COMMUNITIES THROUGHOUT WISCONSIN. AS A RESULT, SCW EXPANDED THE SCOPE OF ITS ACTIVITIES TO INCLUDE ALL OF WISCONSIN. SCW MAINTAINS A WEBSITE, WWW.SCHOOLCHOICEWI.ORG, WHERE INTERESTED MEMBERS OF THE GENERAL PUBLIC MAY GO TO LEARN ABOUT THE SCHOOL CHOICE PROGRAM IN WISCONSIN. IN ADDITION, SCW'S WEBSITE SERVES AS A RESOURCE FOR EDUCATORS AND FAMILIES TO ACCESS RESEARCH ON GENERAL SCHOOL CHOICE, OPPORTUNITIES FOR INVOLVEMENT IN FURTHERING SCHOOL CHOICE OPTIONS, AND ADDITIONAL WEB SITES RELATED TO SCHOOL CHOICE. SCW'S WEBSITE IS USED BY REPORTERS, ELECTED OFFICIALS AND THEIR STAFF, AND EDUCATION RESEARCHERS ACROSS THE COUNTRY. SCW ALSO MAINTAINS ANOTHER WEBSITE, WWW.CHOOSEYOURSCHOOLWI.ORG, WHICH PROVIDES CURRENT, ACCURATE DATA ON THE THREE PARENTAL CHOICE PROGRAMS, THE SPECIAL NEEDS SCHOLARSHIP PROGRAM, AND THE TUITION TAX DEDUCTION PROGRAM IN WISCONSIN. ANY INTERESTED MEMBER OF THE GENERAL PUBLIC MAY ACCESS THIS WEBSITE WITHOUT CHARGE. SCW IS REGULARLY USED AS AN ON-RECORD RESOURCE FOR THE MEDIA REGARDING PARENTAL CHOICES IN EDUCATION. LOCAL AND STATE POLICYMAKERS, IN ADDITION TO THINK TANKS AND OTHER COMMUNITY GROUPS, LOOK TO SCW AS THEIR FIRST SOURCE OF INFORMATION ON SCHOOL CHOICE. SCW PARTNERED WITH FELLOW NOT-FOR-PROFIT, HISPANICS FOR SCHOOL CHOICE TO HOST THE "BACK TO SCHOOL LOOKING GOOD" BACKPACK AND SCHOOL SUPPLY GIVEAWAY IN AUGUST 2018. THIS EVENT WAS LOCATED IN MADISON, WI AND WAS OPEN TO THE GENERAL COMMUNITY. SCW STAFF WAS ON HAND TO ANSWER QUESTIONS AND PROVIDE INFORMATION ON WISCONSIN'S SCHOOL CHOICE PROGRAMS. OVER 400 COMMUNITY MEMBERS ATTENDED THE EVENT. BROAD PUBLIC APPEAL OF PROGRAMS AND SERVICES -SCW'S PROGRAMS AND SERVICES PROVIDE RESEARCH AND INFORMATION TO MEMBERS OF THE GENERAL PUBLIC WHO ARE INTERESTED IN LEARNING MORE ABOUT SCHOOL CHOICE OPTIONS IN THE STATE OF WISCONSIN AND NATIONALLY. ON AVERAGE, SCW RECEIVES OVER 35,000 VISITS TO ITS WEBSITES WITH HUNDREDS OF REQUESTS FOR MORE INFORMATION EACH YEAR. SCW CONTINUES TO WORK WITH A GRAPHIC DESIGNER AND A MARKETING CONSULTANT TO IMPLEMENT A SOUND COMMUNICATIONS PLAN WITH AN EXTENDED REACH. SCW RAN 54 TARGETED RADIO ADS THROUGHOUT THE STATE OF WISCONSIN AT THE START OF THE OPEN ENROLLMENT PERIOD. THE ADS DIRECTED INTERESTED FAMILIES TO SCW'S WEBSITE: WWW.CHOOSEYOURSCHOOLWI.ORG. IN ADDITION, SCW PROVIDED 13,290 MAILERS TO PARTICIPATING SCHOOLS FOR THEM TO USE IN MARKETING THE CHOICE PROGRAM TO THEIR RESPECTIVE COMMUNITIES. SCW PROVIDES ONGOING SUPPORT TO THE SCHOOLS IN THE PROGRAM AND THE GENERAL PUBLIC THROUGH A HELP DESK IN BOTH ENGLISH AND SPANISH. SCW ALSO RAN A TARGETED EMAIL CAMPAIGN THAT WAS RECEIVED AND OPENED BY OVER 9,000 TARGETS.

Return Reference	Explanation

Schedule A (Form 990 or 990-EZ) 2018

Additional Data

Software ID:
Software Version:

- TIN:

Schedule B
(Form 990, 990-EZ,
or 990-PF)

Department of the Treasury
Internal Revenue Service

Schedule of Contributors

Attach to Form 990, 990-EZ, or 990-PF.

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2018

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Organization type (check one):

Filers of:

Section:

Form 990 or 990-EZ

501(c)( ) (enter number) organization

4947(a)(1) nonexempt charitable trust not treated as a private foundation

527 political organization

Form 990-PF

501(c)(3) exempt private foundation

4947(a)(1) nonexempt charitable trust treated as a private foundation

501(c)(3) taxable private foundation

Check if your organization is covered by the General Rule or a Special Rule.
Note. Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.

General Rule

For an organization filing Form 990, 990-EZ, or 990-PF that received, during the year, contributions totaling $5,000 or more (in money or other property) from any one contributor. Complete Parts I and II. See instructions for determining a contributor's total contributions.

Special Rules

For an organization described in section 501(c)(3) filing Form 990 or 990-EZ that met the 33¹/3% support test of the regulations
under sections 509(a)(1) and 170(b)(1)(A)(vi), that checked Schedule A (Form 990 or 990-EZ), Part II, line 13, 16a, or 16b, and that received from any one contributor, during the year, total contributions of the greater of (1) $5,000 or (2) 2% of the amount on (i) Form 990, Part VIII, line 1h, or (ii) Form 990-EZ, line 1. Complete Parts I and II.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, total contributions of more than $1,000 exclusively for religious, charitable, scientific, literary, or educational purposes, or for the prevention of cruelty to children or animals. Complete Parts I, II, and III.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, contributions exclusively for religious, charitable, etc., purposes, but no such contributions totaled more than $1,000. If this box is checked, enter here the total contributions that were received during the year for an exclusively religious, charitable, etc., purpose. Don't complete any of the parts unless the General Rule applies to this organization because it received nonexclusively religious, charitable, etc., contributions totaling $5,000 or more during the year ......... Arrow Bullet

Caution. An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its
Form 990-EZ or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).

For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.

Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2018)

Schedule B (Form 990, 990-EZ, or 990-PF) (2018) Page 2

Name of organization SCHOOL CHOICE WISCONSIN INC

Part I	Contributors (See instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

Page 3

Name of organization SCHOOL CHOICE WISCONSIN INC		Employer identification number 38-3695127

Part II	Noncash Property (See instructions). Use duplicate copies of Part II if additional space is needed.
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

Page 4


Name of organization SCHOOL CHOICE WISCONSIN INC			Employer identification number 38-3695127
Part III Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) $ Use duplicate copies of Part III if additional space is needed.

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

Schedule B (Form 990, 990-EZ, or 990-PF) (2018)

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE C
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service

Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527

SchCMd Bullet

Complete if the organization is described below. SchCMd Bullet

Attach to Form 990 or Form 990-EZ.
SchCMd Bullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2018

Open to Public
Inspection

If the organization answered "Yes" on Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet

Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet

Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet

Section 527 organizations: Complete Part I-A only.
If the organization answered "Yes" on Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet

Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)): Complete Part II-A. Do not complete Part II-B.
Round Bullet

Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered "Yes" on Form 990, Part IV, Line 5 (Proxy Tax) (see separate instructions) or Form 990-EZ, Part V, line 35c (Proxy Tax) (see separate instructions), then
Round Bullet

Section 501(c)(4), (5), or (6) organizations: Complete Part III.

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Part I-A

Complete if the organization is exempt under section 501(c) or is a section 527 organization.

Provide a description of the organization’s direct and indirect political campaign activities in Part IV (see instructions for definition of “political campaign activities")

Political campaign activity expenditures (see instructions) .................................................................... SchCMd Bullet

Volunteer hours for political campaign activities (see instructions) ..................................................................

Part I-B

Complete if the organization is exempt under section 501(c)(3).

Enter the amount of any excise tax incurred by the organization under section 4955 ................................ SchCMd Bullet

Enter the amount of any excise tax incurred by organization managers under section 4955 ....................... SchCMd Bullet

If the organization incurred a section 4955 tax, did it file Form 4720 for this year? .........................................

Yes No

Was a correction made? ......................................................................................................................

Yes No

If "Yes," describe in Part IV.

Part I-C

Complete if the organization is exempt under section 501(c), except section 501(c)(3).

Enter the amount directly expended by the filing organization for section 527 exempt function activities ..... SchCMd Bullet

Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt function activities ............................................................................................................................ SchCMd Bullet

Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b........... SchCMd Bullet

Did the filing organization file Form 1120-POL for this year? ...................................................................

Yes No

Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.

(a) Name	(b) Address	(c) EIN	(d) Amount paid from filing organization's funds. If none, enter -0-.	(e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.
1
2
3
4
5
6

For Paperwork Reduction Act Notice, see the instructions for Form 990 or 990-EZ.

Cat. No. 50084S

Schedule C (Form 990 or 990-EZ) 2018

Page 2

Part II-A

Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).

A Check SchCMd Bullet

if the filing organization belongs to an affiliated group (and list in Part IV each affiliated group member's name, address, EIN, expenses, and share of excess lobbying expenditures).
B Check SchCMd Bullet

if the filing organization checked box A and "limited control" provisions apply.

Limits on Lobbying Expenditures (The term "expenditures" means amounts paid or incurred.)		(a) Filing organization's totals	(b) Affiliated group totals
1a	Total lobbying expenditures to influence public opinion (grass roots lobbying) ......................	0
b	Total lobbying expenditures to influence a legislative body (direct lobbying) ...............................	4,576
c	Total lobbying expenditures (add lines 1a and 1b) ...................................................................	4,576
d	Other exempt purpose expenditures ........................................................................	1,247,309
e	Total exempt purpose expenditures (add lines 1c and 1d) ...............................................	1,251,885
f	Lobbying nontaxable amount. Enter the amount from the following table in both columns.	200,189
	If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:
	Not over $500,00020% of the amount on line 1e.
	Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.
	Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.
	Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.
	Over $17,000,000$1,000,000.

g	Grassroots nontaxable amount (enter 25% of line 1f) .................................................	50,047
h	Subtract line 1g from line 1a. If zero or less, enter -0-. ................................................	0
i	Subtract line 1f from line 1c. If zero or less, enter -0-. ................................................	0
j	If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting section 4911 tax for this year? ...................................................................................................................		Yes No

4-Year Averaging Period Under section 501(h) (Some organizations that made a section 501(h) election do not have to complete all of the five columns below. See the separate instructions for lines 2a through 2f.)
Lobbying Expenditures During 4-Year Averaging Period
	Calendar year (or fiscal year beginning in)	(a) 2015	(b) 2016	(c) 2017	(d) 2018	(e) Total

2a	Lobbying nontaxable amount	183,112	180,224	186,688	200,189	750,213

b	Lobbying ceiling amount (150% of line 2a, column(e))					1,125,320

c	Total lobbying expenditures	12,558	8,968	20,523	4,576	46,625

d	Grassroots nontaxable amount	45,778	45,056	46,672	50,047	187,553

e	Grassroots ceiling amount (150% of line 2d, column (e))					281,330

f	Grassroots lobbying expenditures	613		1,500		2,113

Schedule C (Form 990 or 990-EZ) 2018

Page 3

Part II-B

Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).

For each "Yes" response on lines 1a through 1i below, provide in Part IV a detailed description of the lobbying activity.

(a)

Yes

(b)

Amount

During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:

Volunteers? ...........................................................................................................

Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ........

Media advertisements? ...................................................................................................

Mailings to members, legislators, or the public? .............................................................................

Publications, or published or broadcast statements? ...........................................................

Grants to other organizations for lobbying purposes? ..........................................................

Direct contact with legislators, their staffs, government officials, or a legislative body? .......................

Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ..................

Other activities? ...................................................................................................................

Total. Add lines 1c through 1i ....................................................................................................

Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....

If "Yes," enter the amount of any tax incurred under section 4912 ...........................................

If "Yes," enter the amount of any tax incurred by organization managers under section 4912 ...................

If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? ........................

Part III-A

Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).

Yes

Were substantially all (90% or more) dues received nondeductible by members? ...............................................

Did the organization make only in-house lobbying expenditures of $2,000 or less? ............................................

Did the organization agree to carry over lobbying and political expenditures from the prior year? .................................

Part III-B

Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) and if either (a) BOTH Part III-A, lines 1 and 2, are answered "No" OR (b) Part III-A, line 3, is answered “Yes."

Dues, assessments and similar amounts from members ......................................................................

Section 162(e) nondeductible lobbying and political expenditures (do not include amounts of political expenses for which the section 527(f) tax was paid).

Current year .............................................................................................................................

Carryover from last year ............................................................................................................

Total ...........................................................................................................................................

Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .

If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ......................................................................................................................

Taxable amount of lobbying and political expenditures (see instructions) .........................................

Part IV

Supplemental Information

Provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; Part II-A (affiliated group list); Part II-A, lines 1 and 2 (see instructions), and Part ll-B, line 1. Also, complete this part for any additional information.

Return Reference	Explanation

Schedule C (Form 990 or 990EZ) 2018

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE D
(Form 990)

Department of the Treasury
Internal Revenue Service

Supplemental Financial Statements

Complete if the organization answered "Yes," on Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b.
SchDMd Bullet

Attach to Form 990.
SchDMd Bullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2018

Open to Public Inspection

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Part I

Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" on Form 990, Part IV, line 6.

		(a) Donor advised funds	(b) Funds and other accounts
1	Total number at end of year .........
2	Aggregate value of contributions to (during year)
3	Aggregate value of grants from (during year)
4	Aggregate value at end of year ........

Did the organization inform all donors and donor advisors in writing that the assets held in donor advised funds are the organization’s property, subject to the organization’s exclusive legal control? ............

Yes No

Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ...................................

Yes No

Part II

Conservation Easements. Complete if the organization answered "Yes" on Form 990, Part IV, line 7.

Purpose(s) of conservation easements held by the organization (check all that apply).

Preservation of land for public use (e.g., recreation or education) Preservation of an historically important land area

Protection of natural habitat Preservation of a certified historic structure

Preservation of open space

Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.


a	Total number of conservation easements ......................	2a
b	Total acreage restricted by conservation easements ....................	2b
c	Number of conservation easements on a certified historic structure included in (a) .....	2c
d	Number of conservation easements included in (c) acquired after 7/25/06, and not on a historic structure listed in the National Register ...	2d

Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during the
tax year SchDMd Bullet

Number of states where property subject to conservation easement is located SchDMd Bullet

Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and enforcement of the conservation easements it holds? ............

Yes No

Staff and volunteer hours devoted to monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Amount of expenses incurred in monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .............................

Yes No

In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" on Form 990, Part IV, line 8.

If the organization elected, as permitted under SFAS 116 (ASC 958), not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.

If the organization elected, as permitted under SFAS 116 (ASC 958), to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:

(i)

Revenue included on Form 990, Part VIII, line 1 ......................... SchDMd Bullet

(ii)

Assets included in Form 990, Part X ............................... SchDMd Bullet

If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under SFAS 116 (ASC 958) relating to these items:

Revenue included on Form 990, Part VIII, line 1 .......................... SchDMd Bullet

Assets included in Form 990, Part X ............................... SchDMd Bullet

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 52283D

Schedule D (Form 990) 2018

Page 2

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)

Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):

Public exhibition

Loan or exchange programs

Scholarly research

Other

Preservation for future generations

Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.

During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?...

Yes No

Part IV

Escrow and Custodial Arrangements. Complete if the organization answered "Yes" on Form 990, Part IV, line 9, or reported an amount on Form 990, Part X, line 21.

Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................

Yes No


b	If "Yes," explain the arrangement in Part XIII and complete the following table:		Amount
c	Beginning balance .............................	1c
d	Additions during the year ............................	1d
e	Distributions during the year ..........................	1e
f	Ending balance ................................	1f

Did the organization include an amount on Form 990, Part X, line 21, for escrow or custodial account liability? ...

Yes No

If "Yes," explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ....

Part V

Endowment Funds. Complete if the organization answered "Yes" on Form 990, Part IV, line 10.

		(a)Current year	(b)Prior year	(c)Two years back	(d)Three years back	(e)Four years back

1a	Beginning of year balance ....
b	Contributions ...
c	Net investment earnings, gains, and losses
d	Grants or scholarships ...
e	Other expenditures for facilities and programs ...
f	Administrative expenses ....
g	End of year balance ......

Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:

Board designated or quasi-endowment SchDMd Bullet

Permanent endowment SchDMd Bullet

Temporarily restricted endowment SchDMd Bullet

The percentages on lines 2a, 2b, and 2c should equal 100%.

Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes

(i) unrelated organizations .................

3a(i)

(ii) related organizations .................

3a(ii)

If "Yes" on 3a(ii), are the related organizations listed as required on Schedule R? .........

Describe in Part XIII the intended uses of the organization's endowment funds.

Part VI

Land, Buildings, and Equipment.
Complete if the organization answered "Yes" on Form 990, Part IV, line 11a. See Form 990, Part X, line 10.

Description of property		(a) Cost or other basis (investment)	(b) Cost or other basis (other)	(c) Accumulated depreciation	(d) Book value

1a	Land .....
b	Buildings ....
c	Leasehold improvements
d	Equipment ....	26,532	16,310	10,222
e	Other .....	16,330	12,057	4,273
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).)..				14,495

Schedule D (Form 990) 2018

Page 3

Part VII

InvestmentsOther Securities. Complete if the organization answered "Yes" on Form 990, Part IV, line 11b. See Form 990, Part X, line 12.

(a) Description of security or category (including name of security)	(b) Book value	(c) Method of valuation: Cost or end-of-year market value
(1) Financial derivatives.........
(2) Closely-held equity interests........
(3)Other
(A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)

Part VIII

InvestmentsProgram Related. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11c. See Form 990, Part X, line 13.

(a) Description of investment	(b) Book value	(c) Method of valuation: Cost or end-of-year market value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)

Part IX

Other Assets. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11d. See Form 990, Part X, line 15.

(a) Description				(b) Book value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........

Part X

Other Liabilities. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11e or 11f. See Form 990, Part X, line 25.

1.(a) Description of liability	(b) Book value
(1) Federal income taxes
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)
2. Liability for uncertain tax positions. In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII

Schedule D (Form 990) 2018

Page 4

Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total revenue, gains, and other support per audited financial statements .......		1
2	Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a	Net unrealized gains (losses) on investments ....	2a
b	Donated services and use of facilities .........	2b
c	Recoveries of prior year grants ...........	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d .....................		2e
3	Subtract line 2e from line 1..................		3
4	Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b .	4a
b	Other (Describe in Part XIII.) ...........	4b
c	Add lines 4a and 4b....................		4c
5	Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ......		5

Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total expenses and losses per audited financial statements ...........		1
2	Amounts included on line 1 but not on Form 990, Part IX, line 25:
a	Donated services and use of facilities .........	2a
b	Prior year adjustments ............	2b
c	Other losses ................	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d....................		2e
3	Subtract line 2e from line 1...................		3
4	Amounts included on Form 990, Part IX, line 25, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b ..	4a
b	Other (Describe in Part XIII.) ............	4b
c	Add lines 4a and 4b.....................		4c
5	Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ......		5

Part XIII

Supplemental Information

Provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b; Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.

Return Reference	Explanation
PART X, LINE 2:	THE ORGANIZATION IS A NONPROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AS OTHER THAN A PRIVATE FOUNDATION AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES ON RELATED INCOME PURSUANT TO SECTION 501(A) OF THE CODE.

Schedule D (Form 990) 2018

Additional Data

Software ID:
Software Version:

- TIN:

Note: To capture the full content of this document, please select landscape mode (11" x 8.5") when printing.

Schedule I
(Form 990)

Department of the Treasury
Internal Revenue Service

Grants and Other Assistance to Organizations,
Governments and Individuals in the United States

Complete if the organization answered "Yes," on Form 990, Part IV, line 21 or 22.
lBullet

Attach to Form 990.
lBullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2018

Open to Public
Inspection

Name of the organization
SCHOOL CHOICE WISCONSIN INC

Employer identification number
38-3695127

Part I

General Information on Grants and Assistance

Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ........................

Yes No

Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.

Part II

Grants and Other Assistance to Domestic Organizations and Domestic Governments. Complete if the organization answered "Yes" on Form 990, Part IV, line 21, for any recipient

that received more than $5,000. Part II can be duplicated if additional space is needed.

(a) Name and address of organization or government	(b) EIN	(c) IRC section (if applicable)	(d) Amount of cash grant	(e) Amount of non-cash assistance	(f) Method of valuation (book, FMV, appraisal, other)	(g) Description of noncash assistance	(h) Purpose of grant or assistance
(1) SCHOOL CHOICE WISCONSIN ACTION INC 350 BISHOPS WAY SUITE 104 BROOKFIELD,WI53005	73-1632134	501(C)(3)	31,481				TO SUPPORT BEST PRACTICE SEMINARS AND OTHER INITIATIVES PROMOTING QUALITY WITHIN THE PRIVATE SCHOOLS THAT PARTICIPATE IN THE PARENTAL CHOICE PROGRAMS.

Enter total number of section 501(c)(3) and government organizations listed in the line 1 table ................. Bullet Image

Enter total number of other organizations listed in the line 1 table ........................ . Bullet Image

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 50055P

Schedule I (Form 990) 2018

Page 2

Part III

Grants and Other Assistance to Domestic Individuals. Complete if the organization answered "Yes" on Form 990, Part IV, line 22.
Part III can be duplicated if additional space is needed.

(a) Type of grant or assistance	(b) Number of recipients	(c) Amount of cash grant	(d) Amount of noncash assistance	(e) Method of valuation (book, FMV, appraisal, other)	(f) Description of noncash assistance

(1)
(2)
(3)
(4)
(5)
(6)
(7)

Part IV

Supplemental Information. Provide the information required in Part I, line 2; Part III, column (b); and any other additional information.

Return Reference	Explanation
PART I, LINE 2:	GRANTS ARE MONITORED BY THE BOARD OF DIRECTORS.

Schedule I (Form 990) 2018

Additional Data

Software ID:
Software Version:

- TIN:

Schedule J
(Form 990)

Department of the Treasury
Internal Revenue Service

Compensation Information

For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet

Complete if the organization answered "Yes" on Form 990, Part IV, line 23.
SchJMediumBullet

Attach to Form 990.
SchJMediumBullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2018

Open to Public Inspection

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Part I

Questions Regarding Compensation

Yes

Check the appropiate box(es) if the organization provided any of the following to or for a person listed on Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.

First-class or charter travel Housing allowance or residence for personal use

Travel for companions Payments for business use of personal residence

Tax idemnification and gross-up payments Health or social club dues or initiation fees

Discretionary spending account Personal services (e.g., maid, chauffeur, chef)

If any of the boxes in line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain .........

Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked in line 1a? ..

Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.

Compensation committee Written employment contract

Independent compensation consultant Compensation survey or study

Form 990 of other organizations Approval by the board or compensation committee

During the year, did any person listed on Form 990, Part VII, Section A, line 1a, with respect to the filing organization or a related organization:

Receive a severance payment or change-of-control payment? .............

Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........

Participate in, or receive payment from, an equity-based compensation arrangement? .........

If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.

Only 501(c)(3), 501(c)(4), and 501(c)(29) organizations must complete lines 5-9.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:

The organization? ....................

Any related organization? .......................

If "Yes," on line 5a or 5b, describe in Part III.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:

The organization? ..................

Any related organization? ......................

If "Yes," on line 6a or 6b, describe in Part III.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization provide any nonfixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............

Were any amounts reported on Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III ..........................

If "Yes" on line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 50053T

Schedule J (Form 990) 2018

Page 2

Part II

Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.

For each individual whose compensation must be reported on Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.

(A) Name and Title		(B) Breakdown of W-2 and/or 1099-MISC compensation			(C) Retirement and other deferred compensation	(D) Nontaxable benefits	(E) Total of columns (B)(i)-(D)	(F) Compensation in column (B) reported as deferred on prior Form 990
(A) Name and Title		(i) Base compensation	(ii) Bonus & incentive compensation	(iii) Other reportable compensation	(C) Retirement and other deferred compensation	(D) Nontaxable benefits	(E) Total of columns (B)(i)-(D)
1JAMES E BENDER PRESIDENT	(i) (ii)	231,494 ------------- 0	0 ------------- 0	0 ------------- 0	2,500 ------------- 0	19,774 ------------- 0	253,768 ------------- 0	0 ------------- 0
2TERENCE BROWN VICE PRESIDENT	(i) (ii)	159,773 ------------- 0	0 ------------- 0	0 ------------- 0	2,500 ------------- 0	19,602 ------------- 0	181,875 ------------- 0	0 ------------- 0

Schedule J (Form 990) 2018

Page 3

Part III

Supplemental Information

Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II. Also complete this part for any additional information.

Return Reference	Explanation

Schedule J (Form 990) 2018

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service

Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet

Attach to Form 990 or 990-EZ.
MediumBullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2018

Open to Public
Inspection

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Return Reference	Explanation
FORM 990, PART VI, SECTION B, LINE 11B	AFTER THE FORM 990 IS PREPARED BY THE ORGANIZATION'S ACCOUNTING FIRM, AND PRIOR TO FILING THE FORM 990, THE DIRECTOR OF OPERATIONS PERFORMED AN IN-DEPTH REVIEW. A COPY OF FORM 990 IS SENT ELECTRONICALLY TO EACH BOARD MEMBER PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	ANNUALLY, THE OFFICERS AND DIRECTORS ARE PROVIDED A COPY OF THE CONFLICT OF INTEREST POLICY TO SIGN, CONFIRMING THAT THEY HAVE RECEIVED, READ, UNDERSTOOD, AND WILL FOLLOW THE POLICY. SCHOOL CHOICE WISCONSIN STAFF REVIEW THE SIGNED POLICIES TO ENSURE TAHT ALL HAVE BEEN COMPLETED. THE CONFLICT OF INTEREST POLICY COVERS THE ORGANIZATION'S BOARD MEMBERS AND OFFICERS AND REQUIRES THEM TO REPORT ANY CONFLICTS. IN SITUATIONS WHERE A CONFLICT EXISTS, THE INDIVIDUAL SHALL BE EXCLUDED FROM ANY DISCUSSION OR VOTE REGARDING THE TRANSACTION OR ARRANGEMENT AT ISSUE AND SHALL NOT BE PRESENT IN THE MEETING ROOM DURING ANY PART OF THE DISCUSSION OR VOTE. THIS POLICY IS REGULARLY MONITORED DURING ALL BOARD MEETINGS AND DISCUSSIONS.
FORM 990, PART VI, SECTION B, LINE 15A	THE EXECUTIVE BOARD REVIEWED THE PRESIDENT'S SALARY IN 2018, USING COMPARABILITY DATA, AND PRESENTED A RECOMMENDATION TO THE ENTIRE BOARD FOR VOTE. STAFF COMPENSATION IS DETERMINED BY THE PRESIDENT'S RECOMMENDATION, CONTINGENT ON THE APPROVAL OF THE EXECUTIVE BOARD.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S GOVERNING DOCUMENTS, FORM 1023, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. IN ADDITION, THE FORM 990 CAN BE OBTAINED AT WWW.GUIDESTAR.ORG.
FORM 990, PART IX, LINE 5:	SCHOOL CHOICE WISCONSIN, INC. (SCW) SHARES COMMON MANAGEMENT PERSONNEL WITH SCHOOL CHOICE WISCONSIN ACTION, INC. (SCWA), AN UNRELATED ORGANIZATION WHICH IS A NONPROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(4) OF THE INTERNAL REVENUE CODE. THE REPORTABLE COMPENSATION AND OTHER COMPENSATION THAT MANAGEMENT PERSONNEL RECEIVE FOR SERVICES RENDERED TO BOTH ENTITIES IS PAID BY SCW AND REFLECTED IN COLUMNS (D) AND (F) IN PART VII. THESE AMOUNTS ARE ALLOCATED PRO RATA BETWEEN SCW AND SCWA FOR PART IX, LINE 5.

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 51056K

Schedule O (Form 990 or 990-EZ) 2018

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE R
(Form 990)

Department of the Treasury
Internal Revenue Service

Related Organizations and Unrelated Partnerships

Complete if the organization answered "Yes" on Form 990, Part IV, line 33, 34, 35b, 36, or 37.
MediumBullet

Attach to Form 990.
MediumBullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2018

Open to Public Inspection

Name of the organization

SCHOOL CHOICE WISCONSIN INC

Employer identification number

38-3695127

Part I

Identification of Disregarded Entities Complete if the organization answered "Yes" on Form 990, Part IV, line 33.

(a) Name, address, and EIN (if applicable) of disregarded entity	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Total income	(e) End-of-year assets	(f) Direct controlling entity

Part II

Identification of Related Tax-Exempt Organizations Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related tax-exempt organizations during the tax year.

(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Exempt Code section	(e) Public charity status (if section 501(c)(3))	(f) Direct controlling entity	(g) Section 512(b)(13) controlled entity?
(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Exempt Code section	(e) Public charity status (if section 501(c)(3))	(f) Direct controlling entity	Yes	No
(1)PARENT CHOICE INC 350 BISHOPS WAY SUITE 104 BROOKFIELD,WI53005 81-4489920	SUPPORT SCHOOL CHOICE WISCONSIN	WI	501(C)(3)	LINE 12A, I	SCHOOL CHOICE WISCONSIN INC		No

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 50135Y

Schedule R (Form 990) 2018

Page 2

Part III

Identification of Related Organizations Taxable as a Partnership Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a partnership during the tax year.

(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Direct controlling entity	(f) Share of total income	(g) Share of end-of-year assets	(h) Disproprtionate allocations?		(i) Code V-UBI amount in box 20 of Schedule K-1 (Form 1065)	(j) General or managing partner?
(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Direct controlling entity	(f) Share of total income	(g) Share of end-of-year assets	Yes	No	(i) Code V-UBI amount in box 20 of Schedule K-1 (Form 1065)	Yes	No

Part IV

Identification of Related Organizations Taxable as a Corporation or Trust Complete if the organization answered "Yes" on Form 990, Part IV, line 34 because it had one or more related organizations treated as a corporation or trust during the tax year.

(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Direct controlling entity	(e) Type of entity (C corp, S corp, or trust)	(f) Share of total income	(g) Share of end-of-year assets	(i) Section 512(b)(13) controlled entity?
(a) Name, address, and EIN of related organization	(b) Primary activity	(c) Legal domicile (state or foreign country)	(d) Direct controlling entity	(e) Type of entity (C corp, S corp, or trust)	(f) Share of total income	(g) Share of end-of-year assets	Yes	No

Schedule R (Form 990) 2018

Page 3

Part V

Transactions With Related Organizations Complete if the organization answered "Yes" on Form 990, Part IV, line 34, 35b, or 36.

Note. Complete line 1 if any entity is listed in Parts II, III, or IV of this schedule.

Yes

1 During the tax year, did the orgranization engage in any of the following transactions with one or more related organizations listed in Parts II-IV?

a Receipt of (i) interest, (ii) annuities, (iii) royalties, or (iv) rent from a controlled entity .....................

b Gift, grant, or capital contribution to related organization(s) ............................

c Gift, grant, or capital contribution from related organization(s) ............................

Yes

d Loans or loan guarantees to or for related organization(s) ............................

e Loans or loan guarantees by related organization(s) ............................

f Dividends from related organization(s) ............................

g Sale of assets to related organization(s) ............................

h Purchase of assets from related organization(s) ............................

i Exchange of assets with related organization(s) ............................

j Lease of facilities, equipment, or other assets to related organization(s) .......................

k Lease of facilities, equipment, or other assets from related organization(s) ......................

l Performance of services or membership or fundraising solicitations for related organization(s) .....................

m Performance of services or membership or fundraising solicitations by related organization(s) .................

n Sharing of facilities, equipment, mailing lists, or other assets with related organization(s) ...................

o Sharing of paid employees with related organization(s) ............................

Yes

p Reimbursement paid to related organization(s) for expenses ............................

q Reimbursement paid by related organization(s) for expenses ............................

r Other transfer of cash or property to related organization(s) ............................

s Other transfer of cash or property from related organization(s) ............................

If the answer to any of the above is "Yes," see the instructions for information on who must complete this line, including covered relationships and transaction thresholds.

(a) Name of related organization	(b) Transaction type (a-s)	(c) Amount involved	(d) Method of determining amount involved
(1) PARENT CHOICE WISCONSIN INC	C	920,000	FMV

Schedule R (Form 990) 2018

Page 4

Part VI

Unrelated Organizations Taxable as a Partnership Complete if the organization answered "Yes" on Form 990, Part IV, line 37.

Provide the following information for each entity taxed as a partnership through which the organization conducted more than five percent of its activities (measured by total assets or gross revenue) that was not a related organization. See instructions regarding exclusion for certain investment partnerships.

(a) Name, address, and EIN of entity	(b) Primary activity	(c) Legal domicile (state or foreign country)	(e) Are all partners section 501(c)(3) organizations?		(f) Share of total income	(g) Share of end-of-year assets	(h) Disproprtionate allocations?		(i) Code V-UBI amount in box 20 of Schedule K-1 (Form 1065)	(j) General or managing partner?
(a) Name, address, and EIN of entity	(b) Primary activity	(c) Legal domicile (state or foreign country)	Yes	No	(f) Share of total income	(g) Share of end-of-year assets	Yes	No	(i) Code V-UBI amount in box 20 of Schedule K-1 (Form 1065)	Yes	No

Schedule R (Form 990) 2018

Page 5

Part VII

Supplemental Information

Provide additional information for responses to questions on Schedule R (see instructions).

Return Reference	Explanation

Schedule R (Form 990) 2018

Additional Data

Software ID:
Software Version:

1	Briefly describe the organization’s mission or most significant activities: TO EDUCATE THE PUBLIC ABOUT THE IMPACT OF EDUCATIONAL CHOICES IN WISCONSIN.
2	Check this box
3	Number of voting members of the governing body (Part VI, line 1a) ........	3	7
4	Number of independent voting members of the governing body (Part VI, line 1b) .....	4	7
5	Total number of individuals employed in calendar year 2018 (Part V, line 2a) ......	5	5
6	Total number of volunteers (estimate if necessary) .............	6	25
7a	Total unrelated business revenue from Part VIII, column (C), line 12 ........	7a	0
b	Net unrelated business taxable income from Form 990-T, line 34 .........	7b	513

		Prior Year	Current Year
8	Contributions and grants (Part VIII, line 1h) .........	648,680	1,230,211
9	Program service revenue (Part VIII, line 2g) .........	0	0
10	Investment income (Part VIII, column (A), lines 3, 4, and 7d ) ....	889	846
11	Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e)	0	0
12	Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)	649,569	1,231,057
13	Grants and similar amounts paid (Part IX, column (A), lines 1–3 )...	7,975	142,079
14	Benefits paid to or for members (Part IX, column (A), line 4).....	0	0
15	Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10)	677,462	665,994
16a	Professional fundraising fees (Part IX, column (A), line 11e) .....	0	0
b	Total fundraising expenses (Part IX, column (D), line 25) 80,827
17	Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e)....	431,442	443,812
18	Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25)	1,116,879	1,251,885
19	Revenue less expenses. Subtract line 18 from line 12.......	-467,310	-20,828
		Beginning of Current Year	End of Year
20	Total assets (Part X, line 16).............	762,603	763,401
21	Total liabilities (Part X, line 26).............	131,580	153,206
22	Net assets or fund balances. Subtract line 21 from line 20.....	631,023	610,195

Sign Here

	Signature of officer	Date

	Type or print name and title


4a	(Code: ) (Expenses $ 686,250 including grants of $ 142,079 ) (Revenue $ )
	SCHOOL CHOICE WISCONSIN, INC. PRODUCED RESEARCH AND MAINTAINED A WEBSITE TO PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS AVAILABLE TO OVER 40,000 LOW-INCOME CHILDREN AND PROVIDED INFORMATION TO ADMINISTRATORS AT SCHOOLS PARTICIPATING IN THE PRIVATE SCHOOL CHOICE PROGRAMS.

4b	(Code: ) (Expenses $ 385,984 including grants of $ ) (Revenue $ )
	SCHOOL CHOICE WISCONSIN, INC. CONTINUED WITH ACTIVITIES FOR THE COMMUNITY EDUCATION PROGRAM, WHOSE GOAL IS TO BROADEN SUPPORT FOR SCHOOL CHOICE BY EXPLAINING THAT IT IS A VITAL COMMUNITY ASSET. ACTIVITIES IN 2018 INCLUDED: PUBLISIHING A WEEKLY ELECTRONIC NEWLETTER, GET EDUCATED NOW, TO PROVIDE REGULAR UPDATES ON SCHOOL CHOICE AND SHARING THE BENEFITS OF SCHOOL CHOICE. WE ALSO CONTINUED OUR NEWSLETTER, SCHOOL CHOICE UPCLOSE, THAT HIGHLIGHTS UNIQUE PROGRAMS AND PEOPLE IN SCHOOLS IN THE PARENTAL CHOICE PROGRAMS. WITH THE CONTINUED EXPANSION OF SCHOOL CHOICE STATEWIDE, WE UTILIZED A COMMUNICATIONS CAMPAIGN TO EDUCATE THE STATE'S PRIVATE SCHOOLS AND THE GENERAL PUBLIC ABOUT THE EDUCATIONAL CHOICE OPPORTUNITY THROUGHOUT WISCONSIN.

4c	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )












4d	Other program services (Describe in Schedule O.)
	(Expenses $ including grants of $ ) (Revenue $ )
4e	Total program service expenses1,072,234

(A) Name and Title	(B) Average hours per week (list any hours for related organizations below dotted line)	(C) Position (do not check more than one box, unless person is both an officer and a director/trustee)			(D) Reportable compensation from the organization (W- 2/1099-MISC)	(E) Reportable compensation from related organizations (W- 2/1099-MISC)	(F) Estimated amount of other compensation from the organization and related organizations
(A) Name and Title
(1) ROSE FERNANDEZ...................................................................... DIRECTOR	1.00 ................. 1.00	X			0	0	0
(2) SUSAN MITCHELL...................................................................... DIRECTOR	1.00 ................. 1.00	X			0	0	0
(3) MARK SCHUG...................................................................... DIRECTOR	1.00 ................. 1.00	X			0	0	0
(4) TIMOTHY SHEEHY...................................................................... DIRECTOR	1.00 ................. 1.00	X			0	0	0
(5) ANDREW NEUMANN...................................................................... CHAIR	1.00 ................. 1.00	X	X		0	0	0
(6) PAUL PETITJEAN...................................................................... TREASURER	1.00 ................. 1.00	X	X		0	0	0
(7) RICHARD LAABS...................................................................... SECRETARY	1.00 ................. 1.00	X	X		0	0	0
(8) JAMES E BENDER...................................................................... PRESIDENT	40.00 ................. 1.00		X		231,494	0	22,274
(9) TERENCE BROWN...................................................................... VICE PRESIDENT	40.00 .................			X	159,773	0	22,102

1b	Sub-Total................
c	Total from continuation sheets to Part VII, Section A....
d	Total (add lines 1b and 1c)...........	391,267	0	44,376

(A) Name and business address	(B) Description of services	(C) Compensation





2 Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization 0

1a	Federated campaigns..		1a
b	Membership dues..		1b
c	Fundraising events..		1c
d	Related organizations		1d	920,000
e	Government grants (contributions)		1e

f	All other contributions, gifts, grants, and similar amounts not included above		1f	310,211

g	Noncash contributions included in lines 1a - 1f:$
h Total. Add lines 1a-1f.......		1,230,211

		Business Code
2a
b
c
d
e
f	All other program service revenue.
g	Total. Add lines 2a–2f ....

3 Investment income (including dividends, interest, and othersimilar amounts) ......			846			846
4 Income from investment of tax-exempt bond proceeds
5 Royalties...........
		(ii) Personal	(i) Real
6a	Gross rents
b	Less: rental expenses
c	Rental income or (loss)
d	Net rental income or (loss)......
		(ii) Other	(i) Securities
7a	Gross amount from sales of assets other than inventory
b	Less: cost or other basis and sales expenses
c	Gain or (loss)
d	Net gain or (loss).....
8a	Gross income from fundraising events (not including $ of contributions reported on line 1c). See Part IV, line 18 ....
	a
b	Less: direct expenses ...b
c	Net income or (loss) from fundraising events..
9a	Gross income from gaming activities. See Part IV, line 19 ...
	a
b	Less: direct expenses ...b
c	Net income or (loss) from gaming activities..
10a	Gross sales of inventory, less returns and allowances ..
	a
b	Less: cost of goods sold ..b
c	Net income or (loss) from sales of inventory..
Business Code			Miscellaneous Revenue
11a
b
c
d	All other revenue ....
e	Total. Add lines 11a–11d ......
12	Total revenue. See Instructions......			1,231,057	0	0	846

1	Grants and other assistance to domestic organizations and domestic governments. See Part IV, line 21	142,079	142,079
2	Grants and other assistance to domestic individuals. See Part IV, line 22
3	Grants and other assistance to foreign organizations, foreign governments, and foreign individuals. See Part IV, line 15 and 16.
4	Benefits paid to or for members
5	Compensation of current officers, directors, trustees, and key employees ....	254,507	216,331	12,725	25,451
6	Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) ....
7	Other salaries and wages	318,410	257,123	31,285	30,002
8	Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) ....	8,713	6,575	950	1,188
9	Other employee benefits .......	50,954	37,618	10,631	2,705
10	Payroll taxes ...........	33,410	27,141	2,887	3,382
11	Fees for services (non-employees):
a	Management ......
b	Legal .........	5,780		5,780
c	Accounting ...........
d	Lobbying ...........
e	Professional fundraising services. See Part IV, line 17
f	Investment management fees ......
g	Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O)	20,948		20,948
12	Advertising and promotion ....	567	464	50	53
13	Office expenses .......	28,921	22,859	2,319	3,743
14	Information technology ......	21,957	17,961	1,928	2,068
15	Royalties ..
16	Occupancy ...........	48,653	39,799	4,272	4,582
17	Travel ............	39,027	38,609		418
18	Payments of travel or entertainment expenses for any federal, state, or local public officials .
19	Conferences, conventions, and meetings ....	12,029	12,029
20	Interest ...........
21	Payments to affiliates .......
22	Depreciation, depletion, and amortization ..	7,684	6,285	675	724
23	Insurance ...	2,514		2,514
24	Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a	PROGRAM AND PROJECT EXP	250,017	243,904	0	6,113
b	EQUIPMENT MAINTENANCE	4,226	3,457	371	398
c	OTHER EXPENSES	1,489	0	1,489	0
d
e	All other expenses
25	Total functional expenses. Add lines 1 through 24e	1,251,885	1,072,234	98,824	80,827
26	Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here if following SOP 98-2 (ASC 958-720).

1	Cash–non-interest-bearing ........			292,221	1	265,668
2	Savings and temporary cash investments .........			439,725	2	330,405
3	Pledges and grants receivable, net ......			6,375	3	132,000
4	Accounts receivable, net .............			6,798	4	15,581
5	Loans and other receivables from current and former officers, directors, trustees, key employees, and highest compensated employees. Complete Part II of Schedule L .............
					5
6	Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), persons described in section 4958(c)(3)(B), and contributing employers and sponsoring organizations of section 501(c)(9) voluntary employees' beneficiary organizations (see instructions) Complete Part II of Schedule L ..............
					6
7	Notes and loans receivable, net ....				7
8	Inventories for sale or use ........				8
9	Prepaid expenses and deferred charges ......			4,971	9	5,252
10a	Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D	10a	42,862
b	Less: accumulated depreciation	10b	28,367	12,513	10c	14,495
11	Investments—publicly traded securities .				11
12	Investments—other securities. See Part IV, line 11 .....				12
13	Investments—program-related. See Part IV, line 11 ..				13
14	Intangible assets ...............				14
15	Other assets. See Part IV, line 11 ...........				15
16	Total assets. Add lines 1 through 15 (must equal line 34)...			762,603	16	763,401

17	Accounts payable and accrued expenses .....	131,580	17	153,206
18	Grants payable ...		18
19	Deferred revenue .........		19
20	Tax-exempt bond liabilities .........		20
21	Escrow or custodial account liability. Complete Part IV of Schedule D		21
22	Loans and other payables to current and former officers, directors, trustees, key employees, highest compensated employees, and disqualified
	persons. Complete Part II of Schedule L..		22
23	Secured mortgages and notes payable to unrelated third parties ..		23
24	Unsecured notes and loans payable to unrelated third parties ..		24
25	Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17 - 24). Complete Part X of Schedule D		25
26	Total liabilities. Add lines 17 through 25..	131,580	26	153,206

	Organizations that follow SFAS 117 (ASC 958), check here and complete lines 27 through 29, and lines 33 and 34.
27	Unrestricted net assets	631,023	27	485,195
28	Temporarily restricted net assets ...........	0	28
29	Permanently restricted net assets	0	29	125,000
	Organizations that do not follow SFAS 117 (ASC 958), check here and complete lines 30 through 34.
30	Capital stock or trust principal, or current funds .....		30
31	Paid-in or capital surplus, or land, building or equipment fund ...		31
32	Retained earnings, endowment, accumulated income, or other funds		32
33	Total net assets or fund balances ...........	631,023	33	610,195
34	Total liabilities and net assets/fund balances ........	762,603	34	763,401