Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990 - ORGANIZATION'S MISSION | THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. |
| FORM 990, PAGE 2, PART III, LINE 4D | STAKEHOLDER RELATIONS - RESPONSIBLE FOR MEMBERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, MEMBERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP HIT A RECORD HIGH OF 657 MEMBERS. THERE WERE 43 COMMUNITY PRESENTATIONS MADE, INCLUDING TO 4 CITY COUNCILS. IN ADDITION, EARNED MEDIA SURPASSED FISCAL YEAR GOALS IN BOTH STORIES PLACED AND EARNED MEDIA VALUE. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE UPDATED WEBSITE TO RESPONSIVE, ADDED USER GENERATED IMAGES TO WEBSITE, ADDED IMPROVEMENTS TO SHARING CONTENT TO SOCIAL MEDIA OUTLETS, UPGRADED ONLINE BOOKING TO DIRECT BOOKING WITH PROPERTIES, ADDED 24 EVENT VIDEOS AND 5 COMMUNITY TO YOUTUBE AND INCREASED THE VIDEO LIBRARY BY 65 NEW LOCATIONS OR EVENTS. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER LOCATED IN DOWNTOWN EUGENE AND OUR ADVENTURE CENTER LOCATED IN SPRINGFIELD, OREGON. INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. THIS DEPARTMENT ALSO MANAGES THE FALL FOLIAGE HOTLINE FOR ALL OF OREGON. |
| FORM 990, PAGE 6, PART VI, LINE 11B | MANAGEMENT AND THE BOARD TREASURER WILL REVIEW THE 990. THE FINAL 990 WILL BE PROVIDED TO THE BOARD OF DIRECTORS BEFORE IT IS FILED. |
| FORM 990, PAGE 6, PART VI, LINE 12C | THE ORGANIZATION REGULARLY AND CONSISTENTLY MONITORS THE CONFLICT OF INTEREST POLICY. THEY ANNUALLY FOLLOW UP WITH OFFICERS, DIRECTORS, AND EMPLOYEES ON ANY CONFLICTS OF INTEREST. |
| FORM 990, PAGE 6, PART VI, LINE 15A | ANNUAL EVALUATION SENT TO ALL BOARD MEMEBERS; RETURNED EVALUATIONS ARE COMPLIED INTO ONE SUMMARY DOCUMENT, WHICH IS REVIEWED BY THE EXECUTIVE COMMITTEE. ANY CHANGE IN COMPENSATION IS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. EVALUATION IS PRESENTED TO THE CEO BY THE BOARD CHAIR. |
| FORM 990, PAGE 6, PART VI, LINE 19 | AVAILABLE UPON REQUEST |
| FORM 990, PART XI, LINE 9 | LOSS ON ASSET DISPOSAL 566 LOSS ON ASSET DISPOSAL -566 |
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