TY 2018 Form 990EZ

Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . .	Expenses (Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? The purpose of the district is to promote and market the Fourth Street shopping district as a destination through events, clean-ups and advertising. The Fourth Street Improvement Association (the b
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 Establishment of monthly Fourth Fridays On Fourth Events- April 2018 saw the inaugural event for Fourth Fridays on 4th, a planned recurring and ongoing monthly event taking place the 4th Fridays of every month from 6-9pm. Conceived as a means to further encourage evening foot traffic and visitors along the Retro Row corridor, the event features live music, pop-up shops, art openings, food & beverage specials, as well as complimentary bike valet and trolley rides, and has met with overwhelming positive response. Hiring of A Dedicated Social Media Specialist (April 2018)- Recognizing the ever-increasing importance of social media platforms as integral to the success of local business districts, the BID approved the hiring of a dedicated, locally-based Social Media Specialist. In short order, the caliber and frequency of posts and engagement with our Facebook, Instagram, and Twitter accounts have dramatically increased. Educating and training individual merchants on how to maximize their social media knowledge and how to best engage with the larger 4th Street platforms is also a priority. Third Annual Pour On Fourth Event- A ticketed four-hour "stroll and sip event held on October 14, 2018 featured craft beer and wine samples available at over 25 participating businesses along the Retro Row corridor. The event attained sold-out capacity with 500 tickets sold and raised over $11,000.00 for BID-related improvement projects. Installment Of 4th Street Banners and Artist Mural- The BID financed, planned, made arrangements to install approximately 25 Fourth Street-branded and themed light pole banners within Association boundaries along 4th Street. Additionally, a 4th Street-themed mural was designed and painted by a renowned local artist on the prominent and visible wall on the corner of 4th and Junipero Ave. (Grants $ ) If this amount includes foreign grants, check here ...		28a
29 (Grants $ ) If this amount includes foreign grants, check here ...		29a
30 (Grants $ ) If this amount includes foreign grants, check here ...		30a
31 Other program services (describe in Schedule O) ................ (Grants $ ) If this amount includes foreign grants, check here...	31a
32 Total program service expenses (add lines 28a through 31a)..........	32

(a) Name and title	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC) (if not paid, enter -0-)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
KATHLEEN SCHAAF Treasurer	1.00	0
JENNIFER HILL President	1.00	0
PORTER GILBERG Vice President	1.00	0
GARY ODA Secretary	1.00	0

(a) Name and title

(b) Average
hours per week
devoted to position

(c) Reportable compensation
(Forms W-2/1099-MISC) (if not paid, enter -0-)

(d) Health benefits, contributions to employee benefit plans, and
deferred compensation

(e) Estimated amount
of other compensation

KATHLEEN SCHAAF

Treasurer

1.00

JENNIFER HILL

President

1.00

PORTER GILBERG

Vice President

1.00

GARY ODA

Secretary

1.00

Yes

Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................

Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..

49a

Did the organization make any transfers to an exempt non-charitable related organization?......

49a

If "Yes," was the related organization a section 527 organization?................

49b

Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and title of each employee	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
NONE

Total number of other employees paid over $100,000 ............. bullet

Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and business address of each independent contractor	(b) Type of service	(c) Compensation
NONE

Return Reference	Explanation
Other Expenses.1001	Advertising and Promotion $9306
Other Expenses.1002	Office Expenses $333
Other Expenses.1003	Information Technology $425
Other Expenses.1006	Payments of Travel or Entertainment for Public Officials $6800
Other Expenses.1012	Insurance $4937
Other Expenses.1	Special Event Expenses $11341
Other Expenses.2	Social Media $9950
Other Expenses.3	Repairs $5455
Other Expenses.4	Vendor Coordinator $5420
Other Expenses.5	Supplies for Events $4419
Other Expenses.6	Public Relations $4000
Other Expenses.8	Storage Rental $1400
Other Expenses.9	Graphic & Printing $1188
Other Expenses.10	Special Event Security $1100
Other Expenses.11	Permits $850
Other Expenses.12	City Permits $655
Other Expenses.13	Special Event Musician $400
Other Expenses.14	Food & Beverages, Theater $289
Other Expenses.15	Music Coordinator $200
Other Expenses.16	Internet / Web $110
Other Expenses.17	Bank Fee $9

Return Reference

Explanation

Other Expenses.1001

Advertising and Promotion $9306

Other Expenses.1002

Office Expenses $333

Other Expenses.1003

Information Technology $425

Other Expenses.1006

Payments of Travel or Entertainment for Public Officials $6800

Other Expenses.1012

Insurance $4937

Other Expenses.1

Special Event Expenses $11341

Other Expenses.2

Social Media $9950

Other Expenses.3

Repairs $5455

Other Expenses.4

Vendor Coordinator $5420

Other Expenses.5

Supplies for Events $4419

Other Expenses.6

Public Relations $4000

Other Expenses.8

Storage Rental $1400

Other Expenses.9

Graphic & Printing $1188

Other Expenses.10

Special Event Security $1100

Other Expenses.11

Permits $850

Other Expenses.12

City Permits $655

Other Expenses.13

Special Event Musician $400

Other Expenses.14

Food & Beverages, Theater $289

Other Expenses.15

Music Coordinator $200

Other Expenses.16

Internet / Web $110

Other Expenses.17

Bank Fee $9

1	Contributions, gifts, grants, and similar amounts received ....................	1
2	Program service revenue including government fees and contracts ...............	2	116,219
3	Membership dues and assessments ...........................	3	21,440
4	Investment income ...........................	4
5a	Gross amount from sale of assets other than inventory .....	5a
b	Less: cost or other basis and sales expenses .......	5b	0
c	Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ......	5c
6	Gaming and fundraising events
a	Gross income from gaming (attach Schedule G if greater than $15,000)	6a
b	Gross income from fundraising events (not including $ of contributions from fundraising events reported on line 1) (attach Schedule G if the			sum of such gross income and contributions exceeds $15,000) ..	6b	0
c	Less: direct expenses from gaming and fundraising events ...	6c	0
d	Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c)	6d
7a	Gross sales of inventory, less returns and allowances ......	7a
b	Less: cost of goods sold .............	7b	0
c	Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) .........	7c
8	Other revenue (describe in Schedule O) ..........	8
9	Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 ..............	9	137,659

18	Excess or (deficit) for the year (Subtract line 17 from line 9) ............	18	34,928
19	Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
	end-of-year figure reported on prior year’s return) ............	19	21,878
20	Other changes in net assets or fund balances (explain in Schedule O) ..........	20
21	Net assets or fund balances at end of year. Combine lines 18 through 20 .......	21	56,806

Sign Here

	Signature of officer	Date

	Type or print name and title

Software ID:	18007218
Software Version:	2018v3.1

Software ID:	18007218
Software Version:	2018v3.1

10	Grants and similar amounts paid (list in Schedule O) ............	10
11	Benefits paid to or for members ................	11
12	Salaries, other compensation, and employee benefits ................	12
13	Professional fees and other payments to independent contractors ............	13	6,861
14	Occupancy, rent, utilities, and maintenance ...................	14	24,000
15	Printing, publications, postage, and shipping ..............	15	3,283
16	Other expenses (describe in Schedule O) ..............	16	68,587
17	Total expenses. Add lines 10 through 16 ..............	17	102,731