Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for instructions and the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
|
Total |
||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2015 | (b) 2016 | (c) 2017 | (d) 2018 | (e) 2019 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | ||||||
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | ||||||
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f).. | ||||||
| 6 | Public support. Subtract line 5 from line 4. | ||||||
Calendar year
(or fiscal year beginning in) ![]() |
(a) 2015 | (b) 2016 | (c) 2017 | (d) 2018 | (e) 2019 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | ||||||
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | ||||||
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | ||||||
| 11 | Total support. Add lines 7 through 10 | ||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2015 | (b) 2016 | (c) 2017 | (d) 2018 | (e) 2019 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | 28,031,990 | 16,973,959 | 29,820,100 | 30,724,235 | 33,502,124 | 139,052,408 |
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | 282,118,316 | 13,136,039 | 9,296,258 | 9,465,912 | 15,505,699 | 329,522,224 |
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | 24,448 | 0 | 24,448 | |||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | 0 | 0 | 0 | |||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | 0 | 0 | 0 | |||
| 6 | Total. Add lines 1 through 5 | 310,174,754 | 30,109,998 | 39,116,358 | 40,190,147 | 49,007,823 | 468,599,080 |
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | 395,000 | 1,029,988 | 2,160,500 | 866,500 | 120,508 | 4,572,496 |
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | 0 | 0 | 0 | 0 | 0 | 0 |
| c | Add lines 7a and 7b.. | 395,000 | 1,029,988 | 2,160,500 | 866,500 | 120,508 | 4,572,496 |
| 8 | Public support. (Subtract line 7c from line 6.) | 464,026,584 | |||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2015 | (b) 2016 | (c) 2017 | (d) 2018 | (e) 2019 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | 310,174,754 | 30,109,998 | 39,116,358 | 40,190,147 | 49,007,823 | 468,599,080 |
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | 66,000,713 | 49,597,243 | 176,577,519 | 103,695,389 | 97,112,402 | 492,983,266 |
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | 0 | 0 | 296,887 | 273,756 | 0 | 570,643 |
| c | Add lines 10a and 10b. | 66,000,713 | 49,597,243 | 176,874,406 | 103,969,145 | 97,112,402 | 493,553,909 |
| 11 | Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on. | 0 | 0 | 0 | 0 | 0 | |
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | 583,828,735 | 24,722,265 | 0 | 0 | 0 | 608,551,000 |
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | 960,004,202 | 104,429,506 | 215,990,764 | 144,159,292 | 146,120,225 | 1,570,703,989 |
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
||||
| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
||||
| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
|||||
| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 1-1/2% of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by .035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | ||
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
||
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | ||
| 4 Amounts paid to acquire exempt-use assets | ||
| 5 Qualified set-aside amounts (prior IRS approval required) | ||
| 6 Other distributions (describe in Part VI). See instructions | ||
| 7Total annual distributions. Add lines 1 through 6. | ||
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
||
| 9 Distributable amount for 2019 from Section C, line 6 | ||
| 10 Line 8 amount divided by Line 9 amount | ||
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2019 |
(iii) Distributable Amount for 2019 |
|
|---|---|---|---|---|
| 1 Distributable amount for 2019 from Section C, line 6 | ||||
|
2
Underdistributions, if any, for years prior to 2019 (reasonable cause required-- explain in Part VI). See instructions. |
||||
| 3 Excess distributions carryover, if any, to 2019: | ||||
| a From 2014....... | ||||
| b From 2015....... | ||||
| c From 2016....... | ||||
| d From 2017....... | ||||
| e From 2018....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2019 distributable amount | ||||
|
i
Carryover from 2014 not applied (see instructions) |
||||
| j Remainder. Subtract lines 3g, 3h, and 3i from 3f. | ||||
| 4Distributions for 2019 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2019 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from 4. | ||||
|
5
Remaining underdistributions for years prior to 2019, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
||||
|
6
Remaining underdistributions for 2019. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
||||
|
7 Excess distributions carryover to 2020. Add lines 3j and 4c. |
||||
| 8 Breakdown of line 7: | ||||
| a Excess from 2015..... | ||||
| b Excess from 2016..... | ||||
| c Excess from 2017..... | ||||
| d Excess from 2018..... | ||||
| e Excess from 2019..... | ||||
| Facts And Circumstances Test |
|---|
| Return Reference | Explanation |
|---|---|
| Schedule A, Part III, Line 12 Other Income | DESCRIPTION - NON-CAPITAL GAIN, COLUMN A - XXX-XX-XXXX.0, COLUMN B - 24722265.0, COLUMN C - , COLUMN D - , COLUMN E - , COLUMN F - XXX-XX-XXXX.0; |
| Software ID: | 19010655 |
| Software Version: | 2019v5.0 |
Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| Form 990, Part III, Line 4b Scientific Research and Exploration Programs cont. | Approximately nine million tons of plastic waste end up in the ocean each year, threatening our ecosystems, wildlife and human health. By mobilizing global communities and investing in science, exploration, innovation and education, the National Geographic Society is working to tackle the world's plastic waste crisis. In 2019, the Society awarded grants to over 20 Explorers worldwide that are preventing plastic pollution, conducted two Sea to Source expeditions of the Ganges River to investigate plastic pollution with an international, interdiciplinary, female-led team, and developed a teacher course and classroom resources for educators that answer key questions on plastic pollution and inspire solutions. We are also working to empower the next generation of leaders, and the Education team is currently in the second year of our Tackling Plastic GeoChallenge, which enables students around the US to develop their own solutions to the problem and compete for NGS funding. In partnership with Sky Ocean Ventures, the Society conducted its first Innovation Challenge in 2019 and awarded 25 finalists and 3 winners with solutions to plastic waste in the areas of material design, circular economy, and data visualization. In partnership with Morgan Stanley, the Society has also developed a suite of resources to support the citizen science tool Marine Debris Tracker that will be used around the world to collect data and engage audiences on plastic waste in their environment. Through these activities and more, National Geographic Society is working to catalyze action, accelerate impact, empower the next generation, and inspire audiences around the world to make positive change. The National Geographic Okavango Wilderness Project (NGOWP) is working to protect the Okavango watershed by exploring and surveying its source waters in Angola. The team has conducted a series of canoe- and land-based expeditions focusing on the least known, most inaccessible parts of the Okavango Basin's river catchments in southeastern and central Angola - a study area of approximately 150,000 square kilometers (57,915 square miles). This area, when linked to protected areas in Namibia and Botswana, would become one of the largest transboundary protected areas on the African continent. Since 2015, the NGOWP team has been surveying the river systems, collecting data and scientific insights to help determine strategies for protecting these essential waterways. In addition to building a case for conservation through expedition science, the team is focused on facilitating long-term, sustainable management of protected areas in Angola by establishing partnerships among governments, NGOs, and local communities. In 2019 the team conducted biodiversity and socioeconomic surveys of the Project Area in Angola and continued to nurture the relationships between and among partners working in Angola. Pristine Seas is an exploration, research, and media project founded and led by National Geographic Explorer-in-Residence Dr. Enric Sala. Its mission is to help protect 20 of the last wild places in the ocean by 2020. This includes not only preserving areas that are pristine or near pristine, but also helping to bring closer to pristine (i.e., to restore) areas that may have suffered some human impacts but still harbor unique features such as large animals, healthy bottom communities, and outstanding biodiversity. The project envisions a future ocean where representative examples of undisturbed ecosystems are protected from direct human activities, with the hope that these places will be healthier, more productive, and more resilient to the impacts of ocean warming and acidification. These protected areas will be the best baselines to understand the true magnitude of human impacts on ocean life, to evaluate the efficacy of management and conservation actions, and to help us determine what future ocean we want for our children and grandchildren. Pristine Seas has carried out expeditions in 31 places, 22 of which have since been protected, covering a total area of more than 5 million square kilometers - more than half the area of Canada. The National Geographic Society is using a science-based approach to support wildlife-compatible landscapes in the Greater Yellowstone Ecosystem and in central Montana-from Yellowstone National Park to Grasslands National Park in Canada. We seek to address the challenges of species recovery and migration across public and private lands while respecting the needs of local landowners and communities. National Geographic Fellow, Arthur Middleton, received funding through his lab at the University of California Berkeley from the Beyond Yellowstone program to assess migration patterns in the greater Yellowstone ecosystem. Over the next two years, Arthur and his team will use camera traps, radio tracking, observation, and analysis to further our understanding of how living things interact across the land. National Geographic is also supporting local efforts and educators on the ground to build up the next generation of wildlife stewards around Yellowstone and beyond. National Geographic's Big Cats Initiative (BCI) is a comprehensive, action-oriented program that supports on-the-ground big cat conservation projects and a global public awareness campaign, Cause an Uproar. In 2019, BCI conducted an analysis to identify 20 lion strongholds in Africa where we could focus our grantmaking. In 2019, the Big Cats Initiative used this analysis to narrow our original global call to protect big cats around the world to these 20 strongholds in Africa. By the end of 2018, BCI had awarded more than 120 grants covering 27 countries with a total of more than $4 million. The BCI grants program has made important strides in helping communities understand and protect big cats. BCI continues to offer several ways for public engagement, including free educator lesson plans, text and online donations platform. The Nat Geo Society Storytelling team filmed with grantees and used these assets to create local impact videos for the grantees to show to local communities. The National Geographic Photo Ark is a multiyear effort to raise awareness of and find solutions to some of the most pressing issues affecting wildlife and their habitats. The Photo Ark's three-pronged approach harnesses the power of National Geographic photography and the bold ideas of our explorers. Led by National Geographic photographer Joel Sartore, the project aims to document every species living in the world's zoos and wildlife sanctuaries, inspire action through education, and help save wildlife by supporting on-the-ground conservation efforts. In 2018, Sartore passed both the 8,000 and the 9,000 species mark when he added the Pyrenean desman and Bandula barb to the Photo Ark. In partnership with the Zoological Society of London's EDGE of Existence Program, which focuses on the planet's most unique and endangered species, the Photo Ark established a new fellowship program, coined Nat Geo Photo Ark EDGE Fellows. The program supports on-the-ground conservation efforts to help save species featured in the National Geographic Photo Ark. The 2017 cohort of fellows all focused on Latin American species. In 2019, the Photo Ark and EDGE named an additional 13 fellows based in Asia. The Nat Geo exhibitions team had over 30 Photo Ark exhibitions on display at nonprofit venues around the world. This includes the Annenberg Space for Photography, the Miami Zoo and the London Zoo. Last Wilderness Partnerships--National Geographic envisions a world where intact wilderness areas containing the bulk of biodiversity on our planet, are resilient to-and help us mitigate-climate change, and continue providing the goods and services that are essential for humanity's survival. Our goal is to help protect 30 percent of the planet by 2030. This includes not only preserving areas that are intact, but also restoring areas that may have suffered some human impacts. To address this crisis, the National Geographic Society has developed Last Wild Places, a decade-long initiative to help protect the places that sustain life on Earth. Harnessing expertise developed throughout the Society's 130-year history, Last Wild Places is uniquely positioned to build upon National Geographic's extraordinary legacy of science, exploration, and storytelling to drive impact. Through an integrated approach that supports actionable science, accelerates the adoption of best practices in conservation, uses the latest technology, and inspires people to care for the world around them, we aim to develop a new narrative for nature. In 2019 the program supported five conservation initiatives: American Prairie Reserve, Gorongosa National Park, African Parks, Tompkins Conservation, and the Okavango Wilderness Project. |
| Form 990, Part III, Line 4a Storytelling & Outreach cont. | The National Geographic Museum store helps visitors take National Geographic home with them by offering captivating books and unique handmade products from around the globe as well as travel accessories that will help guide them on their way. Much of the merchandise relates directly to content in the exhibitions in the museum. Many of the products also contain descriptive histories educating visitors about indigenous peoples or endangered species around the world. National Geographic Live, the Society's signature live event series, had successful spring and fall seasons in 2019 featuring 84 events including lectures and special programs hosted by scientists, photographers, and film makers. Our popular after-hours exploration series continued in 2019 Nat Geo Nights is a monthly series and invites guests to visit after work and hear stories from the field by some of National Geographic's youngest explorers. The Virtual Reality Theater hosted 8 sold out events. The museum also hosted several film festivals in 2019 and 10 student matinees for school groups in Washington, DC and throughout the region. The Storytelling Productions team produces videos that further the goals of the National Geographic Society and its programs. Media is created to achieve measureable results amongst targeted audiences and are distributed during live events, on NGS digital and social platforms, and in classrooms. Additionally, videos were screened at global events such as UN World Wildlife Day and film festivals. In 2019, close to 300 videos were produced, contributing to the marketing, fundraising, conservation, and educational initiatives of the Society. National Geographic Society Digital produces digital content and applications for current and potential funders, influencers, partner organizations, policy makers, teachers/Educators, Explorers, and targeted public audiences. In 2019, the team introduced new applications and a number of significant improvements to existing web properties and applications. Here are a few of the highlights from 2019: * Launched a web site for Campaign for Nature, the NGS partnership with the Wyss Foundation. * Extended the Sumatran Rhino Alliance site to enable NGS Communications to update content and publish press releases. This site is the unbranded hub for all the partnerships involved in the Sumatran Rhino Alliance. * Launched a new online event ticket purchase user experience that significantly improved the usability and has resulted in an increase in users completing checkout. * Integrated museum kiosks developed specifically for the Becoming Jane exhibit with back-office systems to enable NGS to operate a marketing campaign to visitors encouraging them to follow through on their pledge to protect wildlife. * Updated the GeoBee trivia games available on iOS, Android, Amazon Alexa, Amazon Echo Show, and Google Home platforms to support new version OS versions and correct usability issues reported by end users. The Storytelling team manages all media (photos and videos) submitted by Explorers in the field. In 2019, the team oversaw the Storytelling Grants, Programs and Fellowships, which awarded over $4.5 million to 102 of the world's best conservation and natural-world storytellers and supported hundreds of underserved youth, and early career photographers and local news outlets as part of the Photo Camp, 2nd assistant and Lenfest Programs. Museum & Traveling Exhibits National Geographic creates exhibitions that allow visitors to experience the mission of the Society in a unique and highly educational setting. Each year, the National Geographic Museum presents exhibitions and programs that expand on National Geographic content and extend the life of the stories the Society tells not only in Washington, but also in museums around the country and around the world. The National Geographic Museum welcomed 160,000 visitors in 2019, including 10,000 students and school groups. The museum hosted one major exhibition "The Queens of Egypt" and created public programming and educational materials that complemented the experience. The museum also launched a new exhibition in November 2019, "Becoming Jane: The Evolution of Dr. Jane Goodall." This multimedia exhibition celebrates the legacy of one of National Geographic's best known and beloved explorers. In addition, the museum toured many of its exhibitions to locations around the world. The most popular of these exhibitions include "PhotoArk" "50 Greatest Photographs" and a new exhibition "Planet or Plastic?" The museum hosted over 80 community programs, including Student Matinee programs, evening lectures, panel discussions, and special film screenings that inspired, educated, and enriched the lives of thousands in the Washington, D.C., area. The audience for the museum includes National Geographic members, local residents, national and international tourists, military personnel, congressional members and staffs, the diplomatic community, school groups, and students from around the region and beyond. Many of the exhibitions that originate at the National Geographic Museum are then offered to other museums around the United States and internationally, so the audiences continue to grow for these projects even after they close in Washington. The National Geographic Society's Marketing & Engagement team catalyzes widespread understanding, engagement, admiration and support for the mission and impact of National Geographic. It propels and safeguards National Geographic's reputation and integrity and its work to illuminate and protect the wonder of our world. The team achieves this through strategic communications, marketing and branding, programmatic engagement, events, partnerships and targeted outreach. It focuses on diverse, targeted audiences, including donors and supporters, scientists and academia, explorers, thought leaders, influencers, partner NGOs, press and the public. In 2019, the Marketing & Engagement team's outreach in support of National Geographic's nonprofit mission included: - Continuation of the National Geographic Explorers Festival, which engaged members, donors, educators, scientists, grantees/explorers and the public around the National Geographic Society's commitment to investing in scientists, explorers, educators and storytellers to change the world. In 2019, the Explorers Festival continued the international series, convening groups of donors, explorers and thought leaders in London and Mexico City. - Hosting the Education Summit, gathering educator leaders from across North America to participate in capacity- and community-building opportunities. Additionally, at the Summit, National Geographic unveiled a new education strategy, defining National Geographic as a major player in the education space. - Leading major communications and outreach campaigns around groundbreaking research supported by the National Geographic Society, including the search for Amelia Earhart's remains, the discovery of the slave ship Clotilda, and an expedition to Mount Everest that resulted in the installation of the world's highest weather station. Collectively, these campaigns resulted in major media coverage in publications and outlets around the globe. - Continuing press, social media and community outreach on behalf of the Campaign for Nature (CFN), a partnership between the Wyss Foundation and the National Geographic Society. Through participation in events like the first-ever Nature Champions Summit, bringing Indigenous partners, world leaders in government and industry, and philanthropists together, CFN is working to advance an ambitious conservation agenda when parties to the Convention on Biological Diversity (CBD) meet to renegotiate a strategic plan for safeguarding Earth's biodiversity. |
| Form 990, Part III, Line 4c Education Programs, cont. | The Education team at National Geographic offers a series of online courses for teachers designed to help them learn strategies and content to implement in their classrooms. The courses are designed to develop an explorer's mindset in students (based on National Geographic's Learning Framework), be authentic, engaging, connected to instructional practice, and to deepen and broaden content knowledge. In 2019 we offered our three existing long courses--Connecting Geo-Inquiry to Your Teaching Practice, Teaching Global Change in Your Classroom, and Integrating Service with Learning Goals--3 times each, reaching 3,222 teachers. We also built and piloted two additional courses: Collecting Data to Explore Plastic Pollution in our Communities, and Mapping as a Visualization and Communication Tool in your Classroom with a reach of 600 teachers. The Geo-Inquiry Process relies on using a geographic perspective, offering a unique lens to analyze space, place, and the interconnections between the human and natural world. Using both a geographic perspective and the Geo-Inquiry Process, students begin to connect complex components, see patterns, and make connections that change their communities. The five-step process guides students to ASK geographic questions they want answered, COLLECT data that will help answer their questions, VISUALIZE how they should best present this data, CREATE a presentation to help tell their geo-inquiry story, and finally to use these stories to ACT on a plan to address their questions. NGS is delivering training for educators around using the Geo-Inquiry process in their own classrooms to help their students learn about the world and how it works, so they can succeed and make it a better place. We deliver this training through in-person workshops and a new 30-hour online course entitled "Connecting the Geo-Inquiry Process to Your Teaching Practice." In 2018, National Geographic Education closed out the 30+ year old model of distributing grants through the Network of Alliances for Geographic Education to a new, regional-based, National Geographic Society-staffed, National Geographic Educator Network. The Educator Network improves upon the alliance-based network model of program delivery to allow National Geographic to achieve an even greater direct impact on students and educators more efficiently. At its core, the Network provides in-person and online learning opportunities for like-minded educators to engage with National Geographic resources and, most importantly, with one another. Participants in the Network have access to an online community where they can learn, share, and connect with National Geographic's explorers, photographers, and storytellers. In 2019, the Educator Network reached more than 10,500 educators with professional learning and priority initiatives, convened 51 advisory councils in each U.S. state and Canada. This represents a 180% growth rate in educators impacted over 2018, the Educator Network's initial building year. This program is an in-depth partnership with a school district(s) serving under-resourced communities over the course of one or more years that includes the provision and evaluation of professional development programming and resources designed to empower educators and inspire students. In 2019, NGS partnered with Jackson Public Schools (JPS) in MS and with DC Public Schools (DCPS). For the 2019-2020 school year, NGS supported DCPS professional development days for teachers throughout the year and offered DCPS teachers and students the opportunity to participate in a VR Student Matinee on the Okavango Wilderness Project at NGS HQ. NGS supported JPS with ongoing professsional development opportunities and the creation of custom-built, state-standards aligned, high-quality non-fiction readers. The National Geographic Society is committed to educating students about the world, empowering them to succeed and to make the world a better place by becoming global citizens. In order to support this mission, the Society created an Education Fellows program in late 2017, announcing its first class of five Fellows in January for the 2017-2018 school year. The Education Fellows support innovative project development and project leadership, share their expertise on an emerging issue or priority, and help incubate new ideas for geographic education. Fellows are generally mid- to late-career educators and they range from pre-K-12 classroom teachers, informal educators, academic geographers committed to geographic education, and nonprofit professionals to thought leaders in the education space. The 2019 Fellows supported National Geographic Education's work on GIS, connecting students to explorers through Explorer Classroom program, afterschool education, citizen science, and urban school districts. The Grosvenor Teacher Fellowship is a professional development opportunity made possible by a partnership between Lindblad Expeditions and National Geographic Education. The program is named in honor of Gilbert M. Grosvenor, chairman emeritus of the National Geographic Society and Education Foundation Board member. It gives current Pre-K-12 classroom teachers and informal educators from the 50 U.S. states, Canada, the District of Columbia, and Puerto Rico the opportunity to extend Grosvenor's legacy of excellence in geographic education. Exemplary educators are recognized for their commitment to geographic education and are given the opportunity to travel aboard the Lindblad-National Geographic fleet. Through this experience, they bring new geographic awareness into their learning environments and communities. In 2019, the program sent 45 educators on expeditions to such places as the Arctic, Galapagos, Antarctica, Central America, and Alaska. While aboard, educators shared the importance of geographic literacy with fellow travelers, developed activities to bring back to their classrooms, and had the adventure of a lifetime. Prior to their expeditions, all Grosvenor Teacher Fellows traveled to Washington, D.C., for a pre-voyage workshop sponsored by Lindblad Expeditions and National Geographic. The 2018 Fellows also completed their year 2 leadership commitment by supporting the work of the National Geographic Education team. The online educator community, externally known as the Educator Network, is an online space with discussion boards where Pre-K-12 educators connect with each other and National Geographic around a shared commitment to teach students about the world, empowering them to succeed and to make it a better place. Educators share best teaching practices, resources, opportunities to collaborate, and feedback for National Geographic. National Geographic also shares free and at-cost resources and opportunities to connect and collaborate, both in-person and online. Examples include professional development opportunities, online courses, and exchanges with Explorers. Special interest groups have their own discussion boards where they connect around certification, the Grosvenor Teacher Fellowship, and more. The community officially launched in April 2019 and grew to 7,500+ members. The National Geographic GeoBee is an academic competition for public schools, private schools, and home schools in the United States and its territories as well as Department of Defense Dependents Schools. Students in grades 4-8 compete to win $40,000 in scholarships and other prizes. In the 2019 program, 9,727 schools across the country held a National Geographic GeoBee, engaging 2,529,020 students to learn about the world and how it works. Up to 100 school winners in each state went on to compete in the state competition, and the state champions traveled to Society headquarters in Washington, D.C., to compete in the National Finals. National Geographic created and distributed school GeoBee packets that included a question booklet, rules, participation certificates, and a champion medal. The Society also generated a number of study tools for students, including online quizzes and voice-activated apps. Additionally, the Society administered state competitions in all 50 states plus the District of Columbia and created and disseminated question booklets, procedures, and prizes. The GeoBee culminated in three days of competition in Washington, D.C., in May, with the final day dedicated to the Championship round positioning the top 3 students in a competition to determine the first-, second-, and third-place overall winners. |
| Form 990, Part III, Line 4b Scientific Research and Exploration Programs, cont. | Out of Eden--Over the past seven years, moving at the beat of his footsteps, Pulitzer Prize-winning journalist and National Geographic Fellow Paul Salopek has walked a large part of the original 21,000-mile pathways of the first human ancestors who migrated out of Africa during the Stone Age. Guided by the latest scientific discoveries and propelled by insightful storytelling, Salopek's immensely long odyssey, called the Out of Eden Walk, is an exploration of the critical issues of our time - from climate change to technological innovation, from mass migration to cultural survival - as told through the lives of the ordinary people who inhabit these stories every day. In this way, he is reconnecting readers from across the globe with their common past - and with a vision of shared humanity that transcends borders, languages, politics, religions, and continents. In effect, the walk's "slow journalism" offers a thoughtful and innovative storytelling alternative to the shallower distractions of our wired, frenzied world. So far, Salopek has trekked from Ethiopia to Myanmar. In the years ahead, he will inch through SE Asia, China, Siberia, and the New World to his journey's finish line in Argentina's chilly Tierra del Fuego, the last wild horizon trod by Homo sapiens. In 2019, Salopek completed his year-long trek across northern India and entered Myanmar, moving from South Asia into Southeast Asia and beginning a new phase of the walk with different cultural, topographical, and biological landscapes. Illegal Wildlife Trade --the Illegal Wildlife Trade program leverages National Geographic's power of storytelling to raise awareness, inspire action, and provide critical tools to reduce the trade in illegal wildlife. The primary storytelling platform is the blog Wildlife Watch, which is dedicated to shining light on commercial-scale exploitation of wildlife and other valued resources, identifying weaknesses in national and international efforts to protect wildlife, and empowering institutions and individuals working for a better world. Stories cover a range of human activity, from crime to heroism. In 2019, a number of Wildife Watch stories appeared in National Geographic Magazine including a story on U.S. captive tigers, the illegal pangolin trade and illegal wildlife tourism. All stories were then distributed to specific stakeholders. National Geographic's Perpetual Planet Impact Initiative is a multiyear effort to endeavor upon a groundbreaking scientific agenda to understand climate change topics in remote regions. We are studying three of Earth's most critical life support systems: mountains as water towers, rainforests as water and carbon pumps, and the least studied parts of the ocean.The Perpetual Planet expeditions will generate rich stories about changes to Earth's physical geography and how wildlife and human societies are adapting to changing climatic conditions. High-profile expeditions to each environment will highlight these systems and generate new knowledge. In 2019, the Perpetual Planet team of scientists completed a multi-faceted expedition to Mount Everest studying meteorology, geology, glaciology, mapping, and biology. The expedition successfully installed the highest weather stations and collected the highest ice core samples. The open-source meteorological data collected from the weather stations is publically available. The Perpetual Planet Expedition team has donated gear such as: a raft for lake coring to Ananta Gajurel of Tribhuvan University, first aid supplies to the Himalayan Rescue Association and Sherpa community of Phortse, clothing to various porters and the Sherpa community of Phortse, dehydrated high-altitude food to the community of Phortse, weather stations to the Government of Nepal, and a drone to Tribhuvan University in Nepal. In addition to completing the first marquee scientific expedition, the team awarded two rounds of High Alpine Climate Change grants, hosted three international convenings, released the Water Tower Index and published a scientific paper in Nature. This work informs our continued study of Earth's vulnerable mountain regions, rainforests, and ocean in 2020 and beyond. Clotilda--the National Geographic Society supported the search for the last slaveship to the U.S., the "Clotilda," through experimental research in a zero visibility highly silted underwater environment. The positive ID of the discoveries allowed us to turn the page on an undocumented chapter in the American history of slavery. Researcher Dr. James Delgado was deployed with high technology - sidescan sonar and sub-bottom profile machinery to survey a stretch of the Mobile River where the shipwreck was located. The local community has been transformed by this discovery and the reclamation of their lost history. The project culminated in a major digital news story on nationalgeographic.com as well as a future National Geographic magazine cover story scheduled for February 2020. Search for Amelia Earhart--The National Geographic Society supported a search for National Geographic gold medal recipient Amelia Earhart's remains in the South Pacific (the Amelia Expedition). Using advanced technology both underwater and on land as well as the use of ancient DNA analysis. The project was documented as part of television special which aired on the National Geographic Channel in October 2019. National Geographic's Exploration Technology Lab uses technology development to build and deploy systems and hardware to accelerate exploration and understanding of our cultural and natural heritage. In 2019 the Lab has focused on Extreme Exploration, Exploration Technology, and Conservation Technology. Under our Extreme Exploration focus, the Exploration Technology Team collaborated with the Perpetual Planet Everest science team on the design, testing and deployment of five automated weather stations along the ascent of Mt. Everest, culminating in the highest weather stations ever installed anywhere on the planet. As part of the Everest Expedition, the Exploration Technology Lab also worked with Explorer Corey Jaskolski to create high resolution scans of the Nepalese side of Mt Everest. To date, deep sea cams, designed for sampling the deep sea and monitoring ocean health, were deployed over 100 times around the world, including for the first time the Southern Antarctic. For the first time, deep sea video from around the world has been plotted onto a global map with a baseline deep sea biodiversity index applied. For Conservation Technology, National Geographic and Esri partnered together to develop the Esri ArcGIS Online solution-ArcGIS for Protected Area Management (PAM)-to provide area managers with a suite of geospatial apps which support key workflows essential for managing natural areas in Africa. The Exploration Technology Lab also supported the discovery of the wreck of the Clotilda, the last American slave ship which smuggled African captives into the U.S. in 1860. Our team supported the search for the remains of the ship and analyzed a nail from the wreck and found that it was nearly 99 percent pure iron, consistent with fasteners used in shipbuilding in Alabama in the 1850s. |
| Form 990, Part III, Line 4b Scientific Research and Exploration Programs, cont. | The Geographic Visualization Lab aims to transform the way people experience, understand, and appreciate natural and cultural diversity and the need for conservation through the creation of digital experiences. The Geographic Visualization Lab has built EarthPulse, a password protected automated monitoring and reporting systems that enables senior decision makers to measure progress towards conservation goals around the globe. Additionally, the Geographic Visualization Lab has collaborated with Google Geo for Good and World Resources Institute on Dynamic World - the first ever 1 billion label training dataset for machine learning based land use/land cover mapping. This training dataset, which includes over 25,000 densely-annotated scenes of European Space Agency Sentinel-2 satellite imagery, will enable progress in automated, dynamic land cover mapping and monitoring to support a range of NGS and partner organization missions. The Geographic Visualization Lab also joined the Allen Coral Atlas partnership, led by Vulcan, Inc. which is using high resolution satellite imagery to create the first global map of coral reefs, including methodology (in development) to identify changes in these reef systems. The NGS team is leading Field Engagement for the Atlas. This year, the Allen Coral Atlas Southwest Pacific maps became live. These maps are new benthic and geomorphic maps of Tonga, Vanuatu, Niue, New Caledonia, Samoa, American Samoa, and a refresher of Fiji. This totals over 22,000 km2 of coral reef area mapped. The Geographic Visualization Lab also provides Geographic Services for internal and external National Geographic Society use. In 2019, the Geographic Visualization Lab supported 10+ different NGS teams and initiatives through geospatial analysis, mapping, research, and general geographic consultation. The Citizen Explorer Lab is working with the world's leading organizations in citizen science and open innovation to empower students, educators, innovators, community organizers, and individuals worldwide to contribute critical data needed to secure the natural systems that are essential for all life. The Citizen Explorer Lab worked with the NGS Explorer Programs and International teams to develop iNaturalist BioBlitz events, in which NGS Explorers partner with local educators to create custom biodiversity data collection experiences for students that tie back into the classroom's learning objectives.This activity facilitated greater appreciation and understanding of local biodiversity across 11 countries in Latin America, Asia, Africa and encouraged 1,030 students to document and protect their local species. It also created a greater connection between 20 Explorers, 348 local researchers and 94 teachers that live in communities surrounding NatGeo funded research (Explorers giving back). Their efforts yielded 6,989 new biodiversity observations across 1,781 species. In October 2019, the Citizen Explorer Lab hosted a convening on Latin American Participation in the iNaturalist Network in Merida, Mexico consisting of current members of the iNaturalist Network in Latin America, as well as organizations in the process of joining the Network or supporting major iNaturalist outreach activities in Latin America. Explorer Programs--National Geographic's Explorer Programs empowers our network of science, conservation, education and storytelling grantees through elevation opportunities (e.g, the Explorer-at-Large program, the National Geographic Fellows program, and National Geographic awards); Explorer community in-person and online engagement; Explorer speaking and presentation opportunities; and National Geographic capacity development opportunities such as our National Geographic Sciencetelling Bootcamp. In 2019, National Geographic's Sciencetelling Bootcamp continued to run monthly in-person workshops all over the world. In total we offered ten bootcamps both in the US and abroad in collaboration with International and Education Teams. In 2019 we continued to expand on Spanish Language Sciencetelling Bootcamp offerings, both in-person and online. 2019 was also the launch of the first Sciencetelling Bootcamp online suite of courses including, Video Production, Social Media, Writing, Public Speaking and Photography. The National Geographic Society continues to support the Explorers-in-Residence program to develop and enhance its long-standing relationships with some of the world's preeminent scientists and storytellers. These experts are dedicated to making notable advances in their respective fields and are highly regarded within scientific and exploration circles. National Geographic Explorers-in-Residence's groundbreaking discoveries fuel the kind of critical information, conservation initiatives, and compelling stories that are the hallmark of the National Geographic Society. National Geographic Explorers-in-Residence for 2019 are Enric Sala, marine ecologist; Sylvia Earle, oceanographer; Bob Ballard, ocean explorer; Lee Berger, paleoanthropologist; James Cameron, filmmaker and explorer; Mike Fay, conservationist; Beverly and Dereck Joubert, filmmakers and conservationists; Louise and Meave Leakey, paleontologists; Tom Lovejoy, conservation biologist, and Rodrigo Medellin, ecologist. National Geographic Fellows provide expert consultation on active projects supported by National Geographic that have clear goals and deliverables. They lead novel, ambitious projects that promise to make an impact on the world. Focusing on collaboration with cross-divisional stakeholders at National Geographic, they deliver broad media impact during their term. They represent and illustrate the diversity of disciplines that the Society covers in its scientific and editorial efforts. 2019 National Geographic Fellows include: Willie Buford, educator; Joe Grabowski, educator; Peg Keiner, educator; Anne Lewis, educator; Kerryanne Monahan; Anita Palmer, educator; Rue Mapp, educator; Valencia Clay, educator; Bronwyn Agrios, technology; Katy Croff Bell, archaeological oceanographer; Darlene Cavalier, citizen scientice; Jonatha Giddens, deep-sea research ecologist; Whitney Goodell, marine ecologist, Dan Hammer, environmental data scientist; Anne Haywood, citizen science; Naftali Honig, Wildlife Crime Investigator; Corey Jaskolski, engineer; Elizabeth Tyson, citizen science; James Watson, conservation scientist; Martin Wikelski, ornithologist; Maya Lin, designer, architect, and artist; Davide Monteleone, photographer; Hannah Nordhaus, storytelling; Sandesh Kadur, Wildlife Filmmaker; Photographer; Gautam Shah, Wildlife Storyteller; Thomas P Peschak, Conservation Photographer; Brian Skerry, photographer and photojournalist; Anand Varma, Photographer; Xaquin GV, visual journalist, Evgenia Arbugaeva, photojournalist; Cory Richards, Photojournalist; Steve Boyes, conservation biologist; Amielle DeWan, training and capacity building; Chris Golden, ecologist and epidemiologist; Dominique Gonalves, ecologist; Jenna Jambeck, Environmental Engineer; Matthew Jordan, project management; Heather Koldewey, Marine Biologist, Environmentalist; Danny Kinka, conservation tech, Julia Lee, behavioral scientist, organizational psychologist; Arthur Middleton, biologist; Rudi Putra, conservation biologist; Paul Salopek, journalist; Brent Stirton, Wildlife Crime Photographer; Rae Wynn-Grant, carnivore ecologist. Explorers' Week--National Geographic's annual Explorers Festival engages members, donors, educators, scientists, grantees/explorers around the National Geographic Society's commitment to investing in scientists, explorers, educators, and storytellers to illuminate and protect the wonders of our world. Explorer Programs team supports the Festival by contributing to the internally focused Explorer Symposium as well as leading various explorer engagement efforts, including communications training, leadership training, mentorship, idea generation, and networking. Approximately 200 Explorers participated in the 2019 Explorers Festival. |
| Form 990, Part III, Line 4c Education Programs | In the 2019-20 school year, the GeoChallenge competition was offereed free in all 50 states plus D.C. by issuing a challenge entitled "Tackling Plastic!" that invited participants to create solutions to the single-use plastic crisis while building skills in geography, mapmaking, storytelling, and video production. A total of 5,973 teams registered to participate in the GeoChallenge and 1,041 teams submitted projects. National Geographic Live Student Matinees bring groundbreaking scientists, photographers, and explorers out of the field and onto stages across the United States and North America. Through compelling storytelling, these speakers offer exciting knowledge from the front lines of discovery, and highlight the critical importance of science, exploration, and conservation. Connecting these powerful role models directly with students inspires a new generation of explorers. In 2019, Student Matinee programs reached over 30,000 students in dozens of cities across North America, including Washington, D.C.; Baton Rouge, Louisiana; Calgary, Alberta, Canada; Chicago; Lone Tree, Colorado; Los Angeles; Indianapolis; Kansas City, Missouri; Mesa, Arizona; Portland, Oregon; and Seattle. |
| Form 990, Part III, Line 4b Scientific Research and Exploration Programs cont. | National Geographic's Early Career Leadership Program (formerly called the Young Explorer Leadership and Development Program) is a year-long opportunity for researchers, conservationists, storytellers, and educators to engage with National Geographic and collaborate with each other during the crucial early years of their careers. This program arms the Society's promising younger explorers with the skills, experiences, and support necessary to propel their careers to the next level through mentorship, media and leadership training, and project development guidance. National Geographic wants to help seed future generations of leaders - individuals who, together with the Society, will tackle global challenges with enthusiasm, commitment, and curiosity, generating transformative solutions to key challenges. In 2019 National Geographic selected our second cohort for the program which was launched with a pilot from 2017-2018. In 2019 the participants came to NGS headquarters for a week of leadership training, media training and other events. Throughout the remainder of the year they joined monthly webinars to learn from NG staff and expert explorers about topics such leadership skills, effective social media, and using citizen science in their community. The participants were also each paired with a National Geographic Educator and planned activities with their classrooms. The Early Career Leadership Program 2019-2020 cohort comprises Gabrielle Corradino, marine ecologist; Alberto Borges, ecologist; Giovanni Chimienti, marine biologist; Imogen Napper, marine biologist; Salome Buglass, marine ecologist; Llenel (Ellie) Gonzales de Castro, archaeologist; Lina Marcela Aragon, biologist; Maurice Oniango, documentary filmmaker; Munmun Dhalaria, documentary filmmaker; Tutilo Mudumba, wildlife ecologist; Wangechi Kiongo, environmental conservationist; Gena Steffens, photographer, writer; Marcello Calisti, engineer; Leonardo Lanna, conservation biologist; Kate McNally, environmental anthropologist; Catalina Velasco, marine biologist; Vanessa Bezy, marine biologist; Gretchen Johnson, biologist and Patrick Smallhorn-West, ecologist. Senior members of the explorer community serve as mentors for the programs. The 2019-2020 mentors for this program are Asha De Vos, Shane Gero, Maria Fadiman, Marina Elliot, Adjany Costa, Jonatha Giddens, Erika Larse, Tierney Tys, Whitney Goodell, Sandesh Kadur, Lilliana Guittierez, Peg Keiner, Brennan Phillips, Ronan Donovan, Katy Croff Bell, Paula Rodriguez, Gregg Trienish, Losang Ragbey. Explorer Community--National Geographic provides online and in-person environments to develop and catalyze our Explorers to accelerate their work by sharing ideas, solutions, and resources as well as scale their impact and influence in their own networks and local communities. Explorers share the values of the Explorers Mindset including collaboration, curiosity, leadership, and the desire to tell their stories. In 2019, we continued to roll out National Geographic Explorer Hubs (formerly called Chapters) to help Explorers connect with each other within specific geographic regions and with their own communities. Additionally, we held Explorer community activities in key regions in London, Mexico City, Hong Kong, Singapore, Australia, Kenya and Washington, D.C. to train and empower Explorers. We continued to build out our online Explorer Community and on-boarded an additional 1000 of our Explorers into the Online Community for a total of 1,600 community members who are sharing ideas and leading discussions with one another to develop skills and help each other problem-solve. Mentorship Program--Formal Explorer Mentorship is embedded into two cohort based programs at National Geographic Society, the Early Career Leadership Program (previously called the Young Explorer Leadership and Development Program) and the Fulbright-NGS Fellowship Program. The Explorers serving as mentors in 2019 are: Zeb Hogan, Sophia Jones, Tara Roberts, Jennifer Berglund, Asha De Vos, Shane Gero, Maria Fadiman, Marina Elliot, Adjany Costa, Jonatha Giddens, Erika Larse, Tierney Tys, Whitney Goodell, Sandesh Kadur, Lilliana Guittierez, Peg Keiner, Brennan Phillips, Ronan Donovan, Katy Croff Bell, Paula Rodriguez, Gregg Trienish, and Losang Ragbey. Grant Programs--the Grants Program provided grants that fit into the Society's three focus lenses: Changing Planet, Wildlife, and Human Journey. The grants covered conservation, education, research, storytelling, and technology, and funded work all over the world. In addition, the Society awarded Early Career grants to find and support the next generation of global change-makers. Changing Planet--Changing Planet grants focus on our Earth's dynamic terrestrial, marine, and freshwater ecosystems. These are the foundations of life on the planet, yet are increasingly threatened by exploitation, mismanagement, and climate change. We seek projects that illuminate these issues to better inform decision making and to develop more effective models for conservation and protected area management at large scales. This area of focus seeks to reduce negative human impacts on ecosystems and Earth processes by increasing knowledge, inspiring action, and creating solutions with direct, quantifiable, and scalable methods for conserving landscapes or seascapes. In 2019, grants were awarded in the following topics: Extreme Environments: Alpine Climate Change; Protecting the Last Wild Places; Reducing Ocean Plastic Pollution. Wildlife--Wildlife includes species-focused projects and the local evolutionary and ecological processes that sustain them. Although extinction is a natural part of evolution, the current accelerated loss of species means that we need novel approaches and solutions that support biological diversity and abundance. This area of focus supports projects that seek to discover and identify species and ecosystems and to mitigate threats to Earth's life forms. Projects will improve understanding of biological diversity, including behavior, life history, evolution, ecology, and habitat requirements. In 2019, grants were awarded in the following topics: Big Cats Conservation; Species Recovery; Making the Case for Nature; and Species Discovery. Human Journey--Human Journey Grants focus on learning more about who we are and what our future will be on this planet. It supports projects in a range of fields that are helping us understand the origins and development of our species; how we modified and adapted to diverse landscapes across the globe; the evolution of cultures and societies; and the current status of and trends in our cultural, linguistic, and genetic diversity. Recognizing that human society is currently out of balance with the natural world, we also seek projects that propose solutions to mitigate this imbalance. In 2019, grants were awarded in the following topics: Human Origins in Africa and Asia; Ancient DNA. |
| Form 990, Part III, Line 4d Misc. Program Services, cont. | Engaged and healthy workforce Sustainability is a regular part of new employee orientation and all occupants of headquarters' buildings are encouraged to join the Green Team help improve sustainability in building operations. All employees and tenants are encouraged to actively participate in and create the many, varied sustainability events and initiatives on campus including Earth Week, green courtyard markets, campus gardening, green news, Bike to Work Day, staff beekeeping, and corporate responsibility groups. Lessons learned for the workplace also help encourage healthier and more sustainable activities outside the office. The Society encourages bicycle commuting through the provision of sidewalk bike racks for the public, garaged bike racks and bike room for employees, bike maintenance stands and air pumps, lockers, showers, employee discounts at bike shops, free membership with bike sharing services, and being an official pit stop on Bike to Work Day. Carpooling and the use of low-emission vehicles are supported through parking discounts and free charging for electric vehicles. Discounts with local car shares are offered to employees and tenants. Employees can benefit from a metro commuting subsidy or bicycle commuter subsidy. Exercise fitness areas are available to all staff members and tenants and were recently renovated and expanded. A rooftop herb garden staffed by National Geographic employees supplies herbs to the Cafeteria. A local, sustainable farm sells CSA shares and runs a weekly farm stand in the headquarters courtyard throughout the summer, fall and early winter. Monthly throughout the summer, a green market is held in the courtyard featuring local and sustainable businesses. A "Swap Meet" is held several times a year in which employees can give away personal items they no longer want (e.g. clothes, books, toys, jewelry, small appliances) and take home personal items given by others, with any remaining items donated to local charities. Employees and tenants can bring 'difficult to recycle' CFLs and batteries and plastic film from home to designated collection areas year-round and bring in personal electronics to annual e-cycling events. Specific achievements in 2019: * Committed to no single-use plastic for on campus events and food service * As part of Planet or Plastic Initiative, completed audit of National Geographic supply chains to determine extent of plastic waste and began working toward eliminating it * Gave away for re-use several tons of furniture, office supplies, and art supplies * Maintained extensive recycling and reuse programs while completing relocation of most building occupants and welcoming several hundred new tenants (The Embassy of Australia). The National Geographic Society Library The National Geographic Library's reading room is open to the public by appointment, and library and archives staffers respond to phone calls, letters and emails. In 2019 they handled some 400 queries from scholars and members of the public. They also provided more than 50 tours of the library & archives, including researchers, VIPs, grantees, student groups, and professional colleagues from other libraries, archives, and cultural heritage institutions. Librarians participated in regional interlibrary loan, lending items from the physical collection to various DC-area libraries. Finally, hundreds of books and magazines were donated to nonprofit organizations. |
| Form 990, Part III, Line 4d Description of other program services | (Expenses $ 269,105 including grants of $ 269,105)(Revenue $ 7,084,120) In 2019, miscellaneous program activity included a 1-time stock option exercise in an educational cruise-ship partner, an impact investing directive, continuing sustainability initiatives, and a reading room and library open to the public. In 2019, NGS realized $6.7 million in revenue recognition from the exercise of stock options to purchase shares in an educational cruise partner of National Geographic Partners. NGS IMPACT INVESTING The Investment Subcommittee with the approval of the Finance Committee directed the Outsourced Chief Investment Officer (OCIO) to deploy a portion of the investment fund to impact investments within the guidelines of the total portfolio. The OCIO has the flexibility to invest across asset classes and will be measured against the MSCI All Country World Index (net) over a full market cycle. Impact parameters must demonstrate strong alignment with one or more of NGS' global mission priorities to help protect species-at-risk, better understand human history and culture, and conserve some of our planet's last wild places. Relevant investment strategies may include but are not limited to environmental sustainability, conservation, resource efficiency, cultural diversity, and education. 2019 SUSTAINABILITY The National Geographic Society remains committed to operating more sustainably in its own facilities and in its expectations of suppliers, vendors, and partners. The Society's headquarters became the first LEED-EB certified buildings (2003), and, through ongoing tracking of energy usage, maintenance activities, waste, office and building supplies, and renovation activity the Society has maintained continuous LEED-EB certification, rising from silver to gold in 2009. In building renovations completed in 2019, existing-building LEED considerations were taken into account throughout the process. The renovated spaces added daylight harvesting and the 17th St building switched from mainly T8 to LED lighting - reducing mercury content and increasing energy savings. The renovation also allowed the 17th St building to add independent HVAC controls enabling half floors to be powered on or off rather than necessitating an entire floor being conditioned when only a small space is in use. All the new carpet installed was Interface, renowned for its recycled content . Construction teams were tasked with detailed attention to recycling as much construction waste as possible, including old carpet and ceiling tiles recycled with their original manufacturers. All renovation purchasing is being applied toward the Society's 7th LEED certification. Sustainability goals The Society has adopted a Corporate Responsibility Policy that it shares with employees, suppliers, vendors, and partners. In 2019 a joint Sustainability Governance Committee was formed with National Geographic Society and National Geographic Partners was formed to continually evaluate, update, and further corporate responsibility policies and goals. The Society also continues to work toward four core company-wide sustainability goals: * to become a carbon neutral company * to work toward zero landfill waste * to practice wise resource stewardship * to have an engaged and healthy workforce Becoming a carbon neutral company The society performs an annual carbon assessment of its Scope 1, 2, and 3 carbon emissions. The goal is to quantify carbon emissions from Society activities, reduce such emissions as much as possible, and offset emissions that cannot be eliminated. The Society purchases RECs (Renewable Energy Certificates) to offset all the electrical usage of its owned buildings and leased space. Offsets also are purchased for emissions at Society-owned buildings and leased space and business travel emissions. Day to day operations are continually evaluated and improved to seek maximum energy efficiency. Sending zero waste to the landfill The Society seeks to reduce waste produced at its headquarters and to reuse, recycle or compost as much as possible. Employees and tenants share office supplies in communal copy rooms, a large recycling area, and regular building Swap Meets to reduce the need to purchase new office supplies, packaging material, furniture, and more. Employees, tenants and guests are urged to use reusable dishware and refill bottles at water fountains rather than use disposable containers and utensils. Furniture, equipment, supplies, and Nat Geo products that can't be used at the headquarters are offered for re-use to local nonprofits, schools, museums, and artists. Recycling and composting is encouraged on every floor with centralized waste centers located through the buildings for employees, tenants and guests. Recycling and upcycling streams include paper, metals, glass, plastics, electronics, plastic film, plastic bags, and construction materials. Practicing the wise use of resources Paper suppliers to the Society are asked to provide paper from certified forestry sources and never from old-growth or high-conservation-value designated forests and to never provide paper bleached with elemental chlorine. National Geographic Society activities and services are to be legally and ethically conducted by treating employees, environments, and cultures with respect. Suppliers who provide manufacturing services to the Society are expected to follow Resource Efficiency and Cleaner Production principles as defined by the United Nations Environmental Program (UNEP) - including such measures as reusing waste, process modification, and the awareness and reduction of hazardous materials use. Only green-e certified cleaning products and low or non-VOC paints are used in the Society's headquarters. In addition, many of the building materials used in the Society are made from recycled material. Water Restoration Certificates are purchased to offset water usage in the DC headquarters. Butterfly gardens and beehives on the headquarters grounds and rooftop support endangered species and educational efforts. Meatless Monday discounts are offered to all employees, tenants, and guests to promote consumption of delicious, nutritious, yet less resource intensive foods. The type of supplies purchased for use at headquarters and the disposal of all items is tracked for LEED-EB, ensuring ongoing improvement in sustainable purchasing and landfill diversion. In conjunction with the National Geographic Plastic or Planet? Initiative, the Society has made a special effort to remove single-use plastic waste and unnecessary plastic at headquarters. Special event badges and parking tags have been changed from plastic to paper. All staff kitchens stock reusable dishware and utensils. Coffee makers and bottleless water coolers with CO2 in each kitchen allows staff to fill reusable mugs and bottles. In the Cafeteria, straws are paper and all to-go food packaging except for one windowed box and some pre-packaged snacks are compostable. Some snacks are provided in returnable glass containers for a deposit. Bottled water is provided in recyclable metal bottles. A supply chain audit was completed in 2019 and multiple suppliers and National Geographic teams are working on plastic pollution free ideas and solutions for their businesses. Continued on Sch. O Other Miscellaneous Programs. |
| Form 990, Part V, Line 3b Reason for not filing Form 990-T | The 990T is on extension awaiting final K-1 investment information necessary to prepare a complete and accurate return. |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | The Society's Form 990 was prepared by tax and financial staff at the Society, and was reviewed by senior management, including the President and Chief Legal Officer. It was also reviewed by the Society's outside tax advisors. A draft of this Form 990 was provided to the full Board of Trustees for comments and questions, and a conference call was held in which all Board members had an opportunity to participate in commenting and addressing any questions or issues about the draft 990. If any revisions result from the call, another copy is then provided to each of the Trustees for any additional questions, comments, or input before it was filed with the IRS. |
| Form 990, Part VI, Line 12c Conflict of interest policy | The National Geographic Society maintains a Code of Ethics stating the Society's expectation that staff (employees), officers and third party representatives (including independent contractors, consultants, business partners and others who support our mission or receive our funds), will perform their responsibilities in a manner consistent with the highest standards of ethical conduct. The Code of Ethics is published internally, and on the Society's public facing Website https://www.nationalgeographic.org/ethics/. The Code of Ethics is rooted in the Society's commitment to carry out its mission in a manner that earns the respect of everyone we interact with including charitable donors, business associates, third party representatives, Society members, our staff, explorers, fellows, grantees and the general public. In recognition that accomplishing this objective depends on the individual commitment of our staff and business partners to acting with personal integrity, the following core principles apply: (1) we will conduct every aspect of our business in a fair, lawful and ethical manner; (2) we will encourage and expect everyone we work with to do the same; and (3) we will maintain a culture that reinforces these principles. The Code of Ethics includes the Society's Conflict of Interest Policy, which (1) defines potential conflicts of interest and provides several illustrative examples; (2) requires disclosure of any potential conflict to the Society; and (3) prohibits a conflicted staff member from engaging in any activity or decision-making concerning a potential conflict of interest in the absence of disclosure and independent resolution (including recusal and other steps deemed appropriate to resolve the potential conflict) by the Society, as set forth as follows in the terms of the policy itself: "Avoid Conflicts of Interest A conflict of interest arises when you, a family member, or a close friend has a business, financial, or personal interest in the other side of a transaction or business dealing with the National Geographic Society. You must always act in the best interest of the Society. This includes being sensitive to situations where it might appear that your responsibility to the Society has been compromised. Here are some ways a conflict of interest might arise: Having a personal, family, or financial interest in any Society transaction Acting as an employee or consultant for, or providing any other assistance to, a competitor Having a financial interest in a competitor, supplier, contractor, grantee, fellow, consultant, or other business partner Hiring or supervising a family member Accepting gifts, discounts, or services beyond policy limits from anyone doing (or seeking) business with the National Geographic Society Most potential conflicts can be resolved in a simple and mutually acceptable way. The key is to disclose the issue promptly-before it becomes an actual conflict that could compromise your responsibility to act exclusively in the National Geographic Society's best interest. If you have a potential conflict of interest, you must report it to your manager-before you engage in any activity related to the situation. Your manager, in consultation with you, Human Resources, and Law &Business Affairs, will determine what measures should be taken to resolve it appropriately. Such measures typically include recusing yourself from any decision relating to the matter. If you are unsure but have questions, get help from your manager, Human Resources or the Society's ethics officer. Gifts and Gratuities Staff members may not receive any gift worth more than $100 from any person or organization doing business with the National Geographic Society. Staff members involved in purchasing decisions must take extra care to avoid any gifts that might affect, or appear to affect, their decision-making responsibilities on behalf of the National Geographic Society. Additionally, the Society's Code of Ethics expressly prohibits bribery and all other forms of corruption; sets standards for conducting diligence and for approval of certain third party business relationships; and mandates reporting of any potential issues to the Society's Ethic's Officer, or other designated Society representative as set forth in the Code of Ethics: Corruption and Bribery - Strictly Prohibited Every country we work in has laws against corruption and bribery. We take compliance with these laws seriously. As a U.S.-based organization, the National Geographic Society focuses particular attention on the anti-bribery standards of the U.S. Foreign Corrupt Practices Act. We may not offer, promise, pay, give, or approve any bribe, kickback, or other inducement in the form of cash or anything else of value (such as gifts, travel, entertainment, or charitable contributions) to any person or organization with the intent to exert improper influence over the recipient, induce the recipient to violate their duty of loyalty, secure an improper advantage for the National Geographic Society, or improperly reward the recipient for past conduct. Nor may we allow any third party representative (such as customs clearance brokers, independent contractors, consultants, business partners, or anyone else) to do so on our behalf. Our Anti-Corruption policy sets standards that must be followed in our relationships with explorers, fellows, grantees, third party representatives, field workers ('fixers'), exhibitors, and recipients of charitable donations. Additionally, there are special standards that apply to our interactions with government officials (including travel, accommodations, meals, and entertainment). If you think that an improper payment has been solicited, offered, or made, you must promptly report it to the ethics officer, or another contact listed on the last page of the Code. The Society requires each of its employees including its officers to complete a business conduct certification (referred to as the Society's 'Ethics and Policies Pledge') as a condition of continuing employment annually. Each staff member is required to affirm that: * I have read and I understand my obligations under the National Geographic Society's Code of Ethics. I agree to comply with the Code, the Society's policies, and laws that apply to my responsibilities on behalf of the Society. * I understand that I am obligated to report all potential Code, policy or legal violations I am aware of. I am familiar with the options available to me for asking questions or reporting a potential violation. * I am not aware of any potential violation, or I have reported all potential violations that I am aware of. (A staff member who is aware of an unreported potential violation is prompted to report it prior to completing the certification.)" The Society maintains an Ethics Helpline operated by an independent third party for reporting potential violations or asking questions concerning the Code of Ethics, the Society's policies and/or legal compliance. The Helpline is available 24 hours a day, seven days a week. The Helpline accepts email, web-based and automated phone line submissions, and also offers the option of speaking to a customer service representative. The Helpline accepts anonymous reports and allows an individual who makes a report to receive follow up communications even if he/she chooses to remain anonymous. The Society maintains a separate Code of Ethics for its Directors and Trustees, which is based on the same core principles as the Code applicable to the Society's staff and third party partners, and grounded in the same commitment to maintaining the highest standards of ethics and personal integrity. It includes a Conflict of Interest policy applicable to Directors and Trustees specifically, which mandates disclosure of potential direct or indirect material conflicts involving Board-level decisions, as well as recusal from decision-making and voting on a conflict matter. The Society's Board members may contact the General Counsel or Ethics Officer with questions or concerns, and may also avail themselves of the Society's Ethics Helpline. Each Board member submits a Conflict of Interest Certification annually certifying that: there are no conflicts of interest (or disclosing potential conflicts if any may exist); and committing to continuing disclosure should a conflict arise subsequently. |
| Form 990, Part VI, Line 15a Process to establish compensation of top management official | The Board of Trustees of the National Geographic Society has delegated authority to the Compensation Committee to oversee the compensation and benefits of certain senior executives of the Society. The Committee, which is composed exclusively of independent members of the Board of Trustees, is responsible for overseeing an executive compensation program for the Society's senior executives. The Committee follows the procedures set forth in the IRS regulations under Section 4958 in making compensation decisions. In particular, the Committee engages an independent compensation consultant to prepare and present comparable market data with respect to the Society's cash compensation and benefits programs, and is also advised by outside counsel. The Committee reviews the performance of senior executives and evaluates their compensation and benefits in light of the comparable market data provided by the independent compensation consultant and other relevant factors. The Committee relies on such market data in awarding cash compensation and reviewing benefit programs for the Society's senior executives, and receives an opinion from the independent compensation consultant as to the reasonableness and comparability of the Society's executive compensation and benefits programs to that provided for similar services by similar organizations under similar circumstances. The Committee documents its decisions regarding executive compensation decisions in its minutes. The Chair of the Committee promptly reports all actions taken by the Committee to the full Board of Trustees. |
| Form 990, Part VI, Line 15b Process to establish compensation of other employees | The Compensation Committee followed the process described above at meetings held in February, September, & December of 2019 with respect to compensation decisions for the following senior executives positions; President and CEO: EVP, Chief Operations & Financial Officer; EVP, General Counsel & Corporate Secretary; Chief Marketing & Engagement Officer; Chief Administrative Officer; SVP, Global Strategy; Chief Scientist & SVP, Science and Exploration; Executive Director, Yellowstone Project and Special Advisor. |
| Form 990, Part VI, Line 19 Required documents available to the public | The Society's corporate charter is available to the public through the District of Columbia Department of Consumer and Regulatory Affairs Corporations Division. The financial statements of the tax-exempt parent, the National Geographic Society, are made available in this Form 990. The Society does not currently make its audited financial statements available to the public because they are issued on a consolidated basis, which include financial details of the activities of Society's taxable subsidiary which are not disclosed for competitive reasons. The Society's Forms 990 and 990T are available upon request, as well as online at Guidestar.org. |
| Form 990, Part VIII, Line 2f Other Program Service Revenue | - Total Revenue: , Related or Exempt Function Revenue: , Unrelated Business Revenue: , Revenue Excluded from Tax Under Sections 512, 513, or 514: ; |
| Form 990, Part IX, Line 11g Other Fees | OTHER PROFESSIONAL FEES - Total Expense: 41904639, Program Service Expense: 40560394, Management and General Expenses: , Fundraising Expenses: 1344245; |
| Form 990, Part XI, Line 9 Other changes in net assets or fund balances | Post-retirement Benefits-FAS 158 - 4779624; Grants cancelled/returned - 849245; |
| Software ID: | 19010655 |
| Software Version: | 2019v5.0 |