Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| Form 990, Part VI, Line 4: Description of Significant Changes to Organizational Documents | VISIT YOLO ADJUSTED ITS MEETING ATTENDANCE REQUIREMENTS. |
| Form 990, Part VI, Line 11b: Form 990 Review Process | AN ELECTRONIC COPY OF THE FORM 990 IS PROVIDED TO MANAGEMENT AND SELECT MEMBERS OF THE BOARD. AFTER REVIEW THE FORM 8879EO IS SIGNED AND THE PAID PREPARER ELECTRONICALLY TRANSMITS THE FORM. |
| Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management | BOARD MEMBERS APPROVE THE ANNUAL BUDGET WHICH INCLUDES THE EXECUTIVE DIRECTOR SALARY AS A SEPARATE ITEM EACH YEAR. DATA REGARDING COMPENSATION FOR SIMILAR POSITIONS IS MAINTAINED. |
| Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection | AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. |
| Form 990, Part VI, Line 19: Other Organization Documents Publicly Available | AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. |
| FORM 990, PART III, LINE 4A - PROGRAM SERVICE ACCOMPLISHMENTS | THE ORGANIZATION ASSUMED NEW LEADERSHIP AND AS A RESULT, AGGRESSIVELY PURSUED SIGNIFICANT CHANGES AND IMPROVEMENTS IN ITS OVERALL OPERATIONS AND MARKETING ENDEAVORS IN ITS EFFORTS TO BROADEN AWARENESS AND ENTICE VISITORS TO EXPERIENCE YOLO COUNTY. MILESTONE ACHIEVEMENTS IN THE ORGANIZATIONS MARKETING EFFORTS TO ATTRACT GREATER TOURIST VISITATION INCLUDED:HIRING A MARKETING AGENCY TO COMPLETELY RE-EVALUATE ITS BRAND, DEVELOP A NEW WEBSITE AND COMPOSE A DIGITAL MARKETING CAMPAIGN IN SELECTED TARGET MARKETS;UPDATED AND REVISED ITS PRIMARY COLLATERAL FOR THE COUNTY AND DEVISED A STRATEGY FOR GREATER DISTRIBUTION OF PROMOTIONAL MATERIALS;CREATED AND BEGAN IMPLEMENTING STRATEGIC EXECUTION OF SOCIAL MEDIA TACTICS;HOSTED SEVERAL KEY INFLUENCERS IN THE TRAVEL TRADE AND MEDIA IN ITS EFFORTS TO FURTHER EDUCATE AND MAKE AWARE THE VIRTUES OF YOLO COUNTYS TOURISM INFRASTRUCTURE;SPONSORED AND PROMOTED A BROAD RANGE OF EVENTS THROUGHOUT THE ENTIRE COUNTY INCLUDING ARTS AND CULTURE FESTIVALS, AG TOURISM EVENTS, MUSIC PERFORMANCES, HISTORICAL CELEBRATIONS, OTHER SIMILAR TYPES OF EVENTS AND ACTIVITIES THAT CELEBRATE YOLO COUNTYS RICH AGRICULTURE AND TOURISM WORTHY EXPERIENCES;WORKED CLOSELY WITH ITS HOTEL PARTNERS IN DEVISING A VARIETY OF DEVELOPMENTS TO BROADEN AWARENESS OF LODGING FACILITIES IN THE COUNTY AS WELL AS ADOPTING STRATEGIC MANEUVERS TO GROW OVERNIGHT STAYS THROUGHOUT THE AREA;ESTABLISHED AND STRENGTHENED PARTNERSHIPS WITH MANY REGIONAL ORGANIZATIONS TO EXPAND THE DESTINATIONS PIPELINE AND REACH ON A GLOBAL BASIS TO PUT YOLO COUNTY TOP OF MIND WITH PROSPECTIVE TRAVELERS TO AND THROUGH THE US AND CALIFORNIA;SECURED MASS EXPOSURE IN THE UNITED KINGDOM THROUGH INCLUSION IN A NATIONALLY BROADCAST FOOD TELEVISION SERIES HOSTED BY A MICHELIN STAR CHEF. |
| Software ID: | 18007218 |
| Software Version: | 2018v3.1 |