TY 2019 Form 990EZ

Form990EZ

Department of the Treasury
Internal Revenue Service

Short Form
Return of Organization Exempt From Income Tax

Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)

Do not enter social security numbers on this form as it may be made public.

Go to www.irs.gov/Form990EZ for instructions and the latest information.

OMB No. 1545-1150

2019

Open to Public
Inspection

Check if applicable:

Address change

Name change

Initial return

Final return/terminated

Amended return

Application pending

C Name of organization
PHILADELPHIA DIRECT MARKETING ASSOC

Number and street (or P. O. box, if mail is not delivered to street address)111 PRESIDENTIAL BLVD
Room/suite

City or town, state or province, country, and ZIP or foreign postal code BALA CYNWYD, PA19004

D Employer identification number

23-7382889

E Telephone number

(484) 388-4393

F Group Exemption
Number bullet

Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . .	Expenses (Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? PDMS PROVIDES PROVIDES SOCIAL AND EDUCATIONAL EVENTS AROUND DIRECT MARKETING. MONTHLY EVENTS RANGING FROM EDUCATIONAL TO SOCIAL KEEP MEMBERS AND NON-MEMBERS IN THE KNOW AND IN THE CENTER OF WHATS NEW IN DIRECT MARKETING AND WHATS NEW IN THEIR COLLEAGUES BUSINESSES. IMPACTED BY A WHIRLWIND ECONOMY[:COMMA:] PROGRESSIVE TECHNOLOGICAL ADVANCES[:COMMA:] RISING COSTS[:COMMA:] AND THE NEED TO PRODUCE MORE REVENUE[:COMMA:] MEMBERS BUILD COMMUNITIES [: WRE :] THEY LEAN ON EACH OTHER FOR IDEAS[:COMMA:] PRACTICAL SUGGESTIONS[:COMMA:] JOBS[:COMMA:] AND PROFESSIONAL RELATIONSHIPS THAT WILL SPAN A LIFETIME. PHILLYDMA WELCOMES INDIVIDUALS[:COMMA:] BUSINESSES[:COMMA:] STUDENTS[:COMMA:] AND PROFESSORS.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 PROFESSSIONAL MANAGEMENT AND OTHER PROFESSIONAL FEES USE TO MANAGE MEMBERS AND DAY TO DAY OPERATIONS (Grants $ ) If this amount includes foreign grants, check here ...			28a	20,206
29 GENERAL PROGRAM EXPENSES USED TOPROVIDE TRAINING AND EDUCATION TO THE PUBLIC AND ITS MEMBERS (Grants $ ) If this amount includes foreign grants, check here ...			29a	21,103
30 (Grants $ ) If this amount includes foreign grants, check here ...			30a
31 Other program services (describe in Schedule O) ................ (Grants $ ) If this amount includes foreign grants, check here...	31a
32 Total program service expenses (add lines 28a through 31a)..........	32	41,309

(a) Name and title	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC) (if not paid, enter -0-)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
LISA MARK PRESIDENT	1	0	0	0
TIMOTHY HUGHES TREASURER	1	0	0	0
MELANIE LODGE SECRETARY	1	0	0	0
JOHN CALIENDO VP PROGRAMS	1	0	0	0
SAL CAIMANO DIRECTOR CHAIR ANNUAL GOLF OUTING	1	0	0	0
SAL CAIMANO VP MEMBERSHIP	1	0	0	0
ALLISON RIGLER DIRECTOR	1	0	0	0
GEFF RAPP CHAIRMAN	1	0	0	0
TAYLOR BRADY DIRECTOR - DIRECT VIEWS	1	0	0	0
STEVE BURKHOLDER VP COMMUNICATIONS	1	0	0	0
JENNIFER CARAHALY DIRECTOR CHAIR BENNY AWARDS	1	0	0	0

Yes

Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................

Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..

49a

Did the organization make any transfers to an exempt non-charitable related organization?......

49a

If "Yes," was the related organization a section 527 organization?................

49b

Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and title of each employee	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation

Total number of other employees paid over $100,000 ............. bullet

Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and business address of each independent contractor	(b) Type of service	(c) Compensation

Return Reference	Explanation
PART I, LINE 16	1) OTHER EXPENSES BENNYS AWARDS EXPENSE AMOUNT 799 2) OTHER EXPENSES BOARD COMMITTEE EXPENSES AMOUNT 221 3) OTHER EXPENSES DIRECT VIEWS AMOUNT 3005 4) OTHER EXPENSES GENERAL PROGRAM EXPENSES AMOUNT 1564 5) OTHER EXPENSES GOLF OUTING EXPENSE AMOUNT 7397 6) OTHER EXPENSES MEMBERSHIP DUES REFUND AMOUNT 200 7) OTHER EXPENSES CREDIT CARD PROCESSING FEES AMOUNT 683 8) OTHER EXPENSES TELEPHONE AMOUNT 504 9) OTHER EXPENSES BOARD INSURANCE AMOUNT 612 10) OTHER EXPENSES TECHNOLOGY AMOUNT 5463

Return Reference

Explanation

PART I, LINE 16

1) OTHER EXPENSES BENNYS AWARDS EXPENSE AMOUNT 799 2) OTHER EXPENSES BOARD COMMITTEE EXPENSES AMOUNT 221 3) OTHER EXPENSES DIRECT VIEWS AMOUNT 3005 4) OTHER EXPENSES GENERAL PROGRAM EXPENSES AMOUNT 1564 5) OTHER EXPENSES GOLF OUTING EXPENSE AMOUNT 7397 6) OTHER EXPENSES MEMBERSHIP DUES REFUND AMOUNT 200 7) OTHER EXPENSES CREDIT CARD PROCESSING FEES AMOUNT 683 8) OTHER EXPENSES TELEPHONE AMOUNT 504 9) OTHER EXPENSES BOARD INSURANCE AMOUNT 612 10) OTHER EXPENSES TECHNOLOGY AMOUNT 5463

1	Contributions, gifts, grants, and similar amounts received ....................	1
2	Program service revenue including government fees and contracts ................	2	23,984
3	Membership dues and assessments .............................	3	9,660
4	Investment income ....................................	4
5a	Gross amount from sale of assets other than inventory .......	5a
b	Less: cost or other basis and sales expenses ............	5b
c	Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ......	5c
6	Gaming and fundraising events
a	Gross income from gaming (attach Schedule G if greater than $15,000)	6a
b	Gross income from fundraising events (not including $ of contributions from fundraising events reported on line 1) (attach Schedule G if the			sum of such gross income and contributions exceeds $15,000) ..	6b
c	Less: direct expenses from gaming and fundraising events ...	6c
d	Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c)	6d
7a	Gross sales of inventory, less returns and allowances ......	7a
b	Less: cost of goods sold .............	7b
c	Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) .........	7c
8	Other revenue (describe in Schedule O) ....................	8
9	Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 ..............	9	33,644

10	Grants and similar amounts paid (list in Schedule O) ................	10
11	Benefits paid to or for members ......................	11
12	Salaries, other compensation, and employee benefits ................	12
13	Professional fees and other payments to independent contractors ............	13	20,731
14	Occupancy, rent, utilities, and maintenance ...................	14
15	Printing, publications, postage, and shipping ...................	15	130
16	Other expenses (describe in Schedule O) ...................	16	20,448
17	Total expenses. Add lines 10 through 16 .................	17	41,309

18	Excess or (deficit) for the year (Subtract line 17 from line 9) ............	18	-7,665
19	Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
	end-of-year figure reported on prior year’s return) .................	19
20	Other changes in net assets or fund balances (explain in Schedule O) ...........	20
21	Net assets or fund balances at end of year. Combine lines 18 through 20 ..........	21	-7,665

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