Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for instructions and the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
|
Total |
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Calendar year (or fiscal year beginning in) ![]() |
(a) 2016 | (b) 2017 | (c) 2018 | (d) 2019 | (e) 2020 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | 108,101 | 206,491 | 198,730 | 102,965 | 144,126 | 760,413 |
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | 108,101 | 206,491 | 198,730 | 102,965 | 144,126 | 760,413 |
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f).. | 229,337 | |||||
| 6 | Public support. Subtract line 5 from line 4. | 531,076 | |||||
Calendar year
(or fiscal year beginning in) ![]() |
(a) 2016 | (b) 2017 | (c) 2018 | (d) 2019 | (e) 2020 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | 108,101 | 206,491 | 198,730 | 102,965 | 144,126 | 760,413 |
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | 16 | 34 | 384 | 310 | 744 | |
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | ||||||
| 11 | Total support. Add lines 7 through 10 | 761,157 | |||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2016 | (b) 2017 | (c) 2018 | (d) 2019 | (e) 2020 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | ||||||
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | ||||||
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | ||||||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | ||||||
| 6 | Total. Add lines 1 through 5 | ||||||
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | ||||||
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | ||||||
| c | Add lines 7a and 7b.. | ||||||
| 8 | Public support. (Subtract line 7c from line 6.) | ||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2016 | (b) 2017 | (c) 2018 | (d) 2019 | (e) 2020 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | ||||||
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | ||||||
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | ||||||
| 11 | Net income from unrelated business activities not included in line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | ||||||
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
||||
| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
|||||
| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 0.015 of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by 0.035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | 1 | |
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
2 | |
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | 3 | |
| 4 Amounts paid to acquire exempt-use assets | 4 | |
| 5 Qualified set-aside amounts (prior IRS approval required - provide details in Part VI) | 5 | |
| 6 Other distributions (describe in Part VI). See instructions | 6 | |
| 7Total annual distributions. Add lines 1 through 6. | 7 | |
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
8 | |
| 9 Distributable amount for 2020 from Section C, line 6 | 9 | |
| 10 Line 8 amount divided by Line 9 amount | 10 | |
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2020 |
(iii) Distributable Amount for 2020 |
|
|---|---|---|---|---|
| 1 Distributable amount for 2020 from Section C, line 6 | ||||
|
2
Underdistributions, if any, for years prior to 2019 (reasonable cause required-- explain in Part VI). See instructions. |
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| 3 Excess distributions carryover, if any, to 2020: | ||||
| a From 2015....... | ||||
| b From 2016....... | ||||
| c From 2017....... | ||||
| d From 2018....... | ||||
| e From 2019....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2020 distributable amount | ||||
|
i
Carryover from 2015 not applied (see instructions) |
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| j Remainder. Subtract lines 3g, 3h, and 3i from line 3f. | ||||
| 4Distributions for 2020 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2020 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from line 4. | ||||
|
5
Remaining underdistributions for years prior to 2020, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
6
Remaining underdistributions for 2020. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
7 Excess distributions carryover to 2021. Add lines 3j and 4c. |
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| 8 Breakdown of line 7: | ||||
| a Excess from 2016..... | ||||
| b Excess from 2017..... | ||||
| c Excess from 2018..... | ||||
| d Excess from 2019..... | ||||
| e Excess from 2020..... | ||||
| Facts And Circumstances Test |
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| Return Reference | Explanation |
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| Software ID: | |
| Software Version: |
Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990-EZ, PART I, LINE 8 | CASH BACK REWARDS 416 TOTAL 416 |
| FORM 990-EZ, PART I, LINE 16 | EXPENSES ADVERTISING 17,862 OFFICE EXPENSE 7,015 DATABASE MANAGEMENT 3,300 TRAVEL 1,767 VENUE 4,954 STAFF MEETING EXPENSE 13,093 INSURANCE 2,260 DIRECTOR SERVICES EXPENSE 42,725 EXECUTIVE SERVICES EXPENS 11,000 PROFESSIONAL DUES 440 TAXES AND LICENSES 50 GRATITUDE 694 MEALS AND ENTERTAINMENT 157 SPEAKER/PRESENTER FEES 15,065 SUPPLIES 2,414 BANK SERVICE CHARGES 1,359 MISCELLANEOUS 851 TELEPHONE 10 EQUIPMENT RENTAL 1,888 OTHER LABOR RESOURCES 572 FUND RAISING 2,486 TOTAL 129,962 |
| FORM 990-EZ, PART II, LINE 24 | ACCOUNTS RECEIVABLE 0 1,076 INVENTORIES FOR SALE OR USE 4,201 1,039 ORGANIZATION COSTS 880 880 LESS ACCUMULATED AMORTIZATION 880 880 TRADEMARK 225 225 OTHER CURRENT ASSETS 457 0 EVENT CASH ADVANCE 649 0 TOTAL 5,532 2,340 |
| FORM 990-EZ, PART II, LINE 26 | ACCOUNTS PAYABLE AND ACCRUED EXPENSES 2,782 8,385 FEDERAL PAYROLL TAXES PAYABLE 1,090 1,086 STATE TAXES PAYABLE 680 227 CREDIT CARD PAYABLE 0 1,854 |
| FORM 990-EZ, PART III | THE MISSION OF SACRED FIRE IS TO HELP PEOPLE EXPAND AND ENRICH THEIR LIVES AND RELATIONSHIPS THROUGH THE CONNECTIVE AND TRANSFORMATIVE POWER OF FIRE, PROVIDING A DOORWAY TO HEALING, GROWTH, AND LEARNING FOR THEMSELVES, THEIR FAMILIES, AND THEIR COMMUNITIES. OUR VISION IS OF A WORLD WHERE PEOPLE FROM ALL WALKS OF LIFE REGULARLY GATHER AROUND THE LIGHT AND TRANSFORMATIVE WARMTH OF FIRE TO CONNECT, HEAL, WORK THROUGH CONFLICTS, AND RENEW THEIR SENSE OF PURPOSE. IN THIS WORLD, PEOPLE MOVE THROUGH LIFE'S CYCLES WITH COURAGE, DIGNITY, AND LEARNING, GIVING BIRTH TO DEEP WISDOM AS THEY AGE. |
| FORM 990-EZ, PART III, LINE 28 | UNDER THE DIRECTION OF OUR NEW OUTREACH DIRECTOR, SHARON BROWN, WE WILL CONTINUE TO INVEST IN INCREASING AWARENESS OF OUR MISSION AND OUR OFFERINGS DURING THESE TUMULTUOUS TIMES WHEN CONNECTION TO EACH OTHER, THE DIVINE AND THE NATURAL WORLD SEEMS MORE CRITICAL THAN EVER. OUTREACH: 2020 ACCOMPLISHMENTS: PUBLISHING THE NEW IGNITE E-ZINE: TAGLINE: IN TIMES OF TUMULT, WE'RE HERE TO STRENGTHEN RESILIENCE BY SPREADING SMALL STORIES OF HEART. PUBLISHED EVERY 3 WEEKS.INCLUDES CONTENT FROM OUTSIDE PROVIDERS. PRODUCTION OF A VIDEO FUNDRAISING APPEAL WITH DON DAVID WILEY. MORE EMPHASIS ON METRICS, AND SOME PROMISING TRENDS: OVERALL AUDIENCE ENGAGEMENT OF OUR COMMUNICATIONS IS UP 11%. PEOPLE WHO OPEN OUR E-MAILS "OFTEN" HAS GROWN BY 40%. THOSE WHO OPEN OUR COMMUNICATIONS "RARELY" HAS DROPPED TO 38% FROM THE 65 - 70% WE SAW AT THE BEGINNING OF THE YEAR. SINCE MARCH, WE HAVE CONVERTED NEARLY 2,000 PEOPLE (1/3RD OF OUR DATABASE) FROM INACTIVE TO ACTIVE STATUS. MOST IMPORTANTLY OF ALL: SHARON BRINGS A COMFORT LEVEL WITH METRICS WHICH MEANS SHE IS CONSTANTLY MONITORING THE DATA AND MAKING IMMEDIATE ADJUSTMENTS TO E-MAIL SUBJECT LINES, FACEBOOK MEMES, ETC. EXPERIMENTATION WITH FACEBOOK ADVERTISING: AUSTRALIAN LIVING WITH THE CYCLES OF LIFE PROGRAM. SPENT ONLY 36 AND REACHED 5,770 PEOPLE IN SYDNEY AND MELBOURNE WITH A 4.3% CLICK-THROUGH RATE ABOVE INDUSTRY STANDARDS. LAUNCH OF THE WISDOM WEBINARS SERIES: TWO WEBCASTS BY DON DAVID WILEY ON DEALING WITH COVID OFFERED IN APRIL. 944 SIGNED UP FOR THE INITIAL WEBCAST ON EASTER DAY. OF THE INITIAL 944, 384 (41%) WERE NEW TO OUR DATABASE. LAUNCH OF THE BRINGING FIRE TO THE PEOPLE CONTENT MARKETING CAMPAIGN. FOR THE FIRST TIME, A SUSTAINED OUTREACH CAMPAIGN THAT USES MULTIPLE CHANNELS (FACEBOOK ADVERTISING, FIREKEEPER REFERRALS, EXECUTIVE DIRECTOR PERSONAL APPEALS) TO OFFER USEFUL AND BEAUTIFUL 'HEART CONTENT' AS A LURE TO ENROLL MORE PEOPLE IN OUR DATABASE AND GENERATE INTEREST IN ON-LINE FIRES, DEMONSTRATION FIRES, AND COMMUNITY FIRES. CONTENT IN THE FORM OF A FIRE STARTER KIT; INCLUDING: A FIRE PRACTICE PRIMER, GET FIRED UP POSTER,FIND MY FIRE PAGE,LIST OF ON-LINE FIRE CIRCLES. FACEBOOK ADVERTISING INITIALLY IN THE SOUTH-EASTERN U.S. REGION WHOSE CONCENTRATION OF FIREKEEPERS WOULD ALLOW FOR A BROADER REACH FOR POSSIBLE DEMONSTRATION FIRES. HIRING A PROFESSIONAL FIRM TO SUPPORT BRINGING FIRE TO THE PEOPLE CAMPAIGN AND HELP WITH REVISIONS TO THE WEBSITE. FIRE SPEAKS CONTINUES TO BE THE MAIN FOCUS OF THE EVENTS TEAM. WITH THESE BEING LARGER, IN-PERSON PROGRAMS, THERE WAS A SEVERE DISRUPTION TO THE PLANNED SCHEDULE BECAUSE OF COVID-19. INDEED, OUR FIRE SPEAKS IN SANTA MONICA WAS HAPPENING JUST AS PANDEMIC-RELATED RESTRICTIONS WERE COMING INTO EFFECT. SEVERAL LATER PROGRAMS WERE EITHER CANCELLED OR POSTPONED. EVEN SO, BEGINNING IN AUGUST, WE MANAGED TO HOLD THREE FIRE SPEAKS EVENTS WITH SPECIAL PRECAUTIONS TAKEN TO ENSURE THE SAFETY OF OUR PARTICIPANTS. THOUGH NECESSARILY SMALLER IN ENROLLMENT BECAUSE OF SOCIAL DISTANCING REQUIREMENTS, THESE PROGRAMS WERE HIGHLY SUCCESSFUL IN THAT THEY HAPPENED SAFELY, WERE ENTHUSIASTICALLY RECEIVED, AND CONTINUED TO ATTRACT A GOOD PORTION OF NEWCOMERS.2020 ACCOMPLISHMENTS: SUCCESSFUL STAGING OF 5 FIRE SPEAKS EVENTS ATTRACTING 214 PEOPLE. UP TO 25% PER EVENT WERE NEW TO FIRE SPEAKS. ONE OF THOSE FIVE IN-PERSON EVENTS INCLUDED A NEW VENUE-THE SARGENT CONFERENCE CENTER-IN NEW HAMPSHIRE. THIS IS A PROMISING LOCATION FOR LARGER EVENTS IN THE FUTURE. DEVELOPMENT OF NEW SAFETY PROTOCOLS FOR LARGER, IN- PERSON GATHERINGS. CONTINUED REFINEMENTS TO REGISTRATION, COMMUNICATIONS, AND BUDGETING PROCESS. WITH THE HELP OF OUTREACH, NEW FORMS OF PROMOTION TO REACH BROADER AUDIENCES. STRATEGIC PLANNING SESSION (DECEMBER): LOOKING AT THE NEXT FIVE YEARS AND BEYOND FOR EVENTS-INCLUDING ADDITIONAL OFFERINGS, AND PLANNING FOR A TIME WHEN LIVE GRANDFATHER AUDIENCES ARE NO LONGER AVAILABLE. BECAUSE OF COVID, ALL IN-PERSON LIFEWAYS PROGRAMS HAD TO BE CANCELLED FOR 2020. NEVERTHELESS, THE TEAM RE-GROUPED QUICKLY TO PRODUCE SOME VERY SUCCESSFUL ON-LINE PROGRAMING. 2020 ACCOMPLISHMENTS: LAUNCH OF A HOST OF NEW ON-LINE PROGRAMS INCLUDING: LIVING WITH THE CYCLES OF LIFE FOUR-PART WEBINAR SERIES. ENVISIONED AS A ONE-TIME OFFERING FOR UP TO 30 PEOPLE; 117 SIGNED UP, SO FOUR COHORTS WERE OFFERED IN APRIL; LATER HOSTED IN AUSTRALIA AND ENGLAND; MEN'S LIFEWORK THREE-PART WEBINAR SERIES IN AUGUST; ATTENDANCE FROM 27 TO 31 PER SESSION;"ATTENDEES RANGED FROM THEIR 20'S TO 70'S; PARTICIPATION FROM AUSTRALIA, CANADA, IRELAND, MEXICO, UNITED KINGDOM, U.S.; CONFLICT FOR COUPLES WEBINAR IN OCTOBER; 25 REGISTERED. STRATEGIC IMPLEMENTATION BLUEPRINT; FOLLOWING FROM EARLIER STRATEGIC PLANNING AND IMPLEMENTATION MEETINGS; SKETCH OF PLANNED PROGRAMMING FOR THE NEXT FIVE YEARS IN THE SERVICE OF A 30-YEAR VISION TO BUILD OUT LIFECYCLE LIVING. FIREKEEPING:OUR COMMUNITY FIRES HAVE ACQUIRED HEIGHTENED IMPORTANCE AT A TIME WHEN PEOPLE ARE FEELING EVEN MORE SOCIALLY ISOLATED BECAUSE OF THE COVID-19 PANDEMIC, AS WELL AS BEING BUFFERED BY THE GROWING SOCIAL AND POLITICAL POLARITY THAT IS APPARENT IN MUCH OF THE WORLD. BECAUSE OF COVID, NEARLY ALL OF OUR FIREKEEPERS HAD TO QUICKLY RE-ORIENT THEMSELVES TO PROVIDING ON-LINE GATHERINGS. OF NECESSITY, OUR FIREKEEPERS BECAME PIONEERS IN THE USE OF ON-LINE PLATFORMS LIKE ZOOM. WHILE THE MAJORITY HAVE MOVED BACK TO OFFERING IN-PERSON GATHERINGS OF LIMITED SIZE, THERE STILL ARE SOME IN A FEW PLACES OF THE U.S., MUCH OF ENGLAND, AND THE MELBOURNE AREA OF AUSTRALIA THAT CAN ONLY OFFERING ON-LINE GATHERINGS. IN TERMS OF PROFESSIONAL DEVELOPMENT, ALL OF OUR IN-PERSON FIREKEEPER RETREATS HAD TO BE CANCELLED FOR 2020. 2020 ACCOMPLISHMENTS: SUCCESSFUL REORIENTATION TO ON-LINE GATHERINGS BECAUSE OF COVID; DEEPER APPRECIATION FOR THE VALUE OF THE 'HEART SPACE' IN A TIME OF SOCIAL ISOLATION. SUCCESSFUL ON-LINE ENGAGEMENT OF PROSPECTIVE FIREKEEPERS; INCLUDES COMPONENTS OF THE FIREKEEPER MANUAL. A MORE REGULAR (AT LEAST MONTHLY) SCHEDULE OF WEBINARS TO SUPPORT FIREKEEPERS IN LIEU OF THE USUAL IN-PERSON GATHERINGS THAT HAPPEN IN THE U.S., EUROPE, AND AUSTRALIA. LAUNCH OF AN EXTENSIVE FIREKEEPER SURVEY TO HELP TAILOR SUPPORT TO THE PARTICULAR NEEDS OF INDIVIDUAL FIREKEEPERS; MORE REGULAR COLLECTION AND REPORTING OF ATTENDANCE DATA. |
| Software ID: | |
| Software Version: |
| Person Name | Explanation |
|---|---|
| SUSAN SKINNER | |
| ROGER MENADUE | |
| KAREN SMITHFERNANDEZ | |
| ANNIE SMITH | |
| OLIVIA WOODFORD | |
| CHRIS GRIFFIN |