Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990 - ORGANIZATION'S MISSION | THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. |
| FORM 990, PAGE 2, PART III, LINE 4B | CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 25 CONVENTIONS WITH PROJECTED DELEGATES OF 11,353 AND AN ESTIMATED ECONOMIC IMPACT OF 5.9 MILLION. DIGITAL ADVERTISING GENERATED 2.2 MILLION IMPRESSIONS AND 20,481 CLICKS. EARNED MEDIA GENERTED 185,015 IMPRESSIONS FROM 5 ARTICLES WITH AN ESTIMATED VALUE OF 21,944. WEBSITE SESSIONS INCREASED 9% FROM 2019 TO 36,105. |
| FORM 990, PAGE 2, PART III, LINE 4D | STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 634 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 116 STORIES WITH A REACH OF 9.3 MILLION. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE 974,000 WEB SESSIONS,47.7K TOTAL VIDEO VIEWS AND 691 NEW IMAGES ADDED TO ASSET LIBRARY. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER. IN A NORMAL YEAR,INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. VISITOR SERVICES HAD 9,763 DIRECT CONTACTS IN MARKET. |
| FORM 990, PAGE 6, PART VI, LINE 11B | MANAGEMENT AND THE BOARD TREASURER WILL REVIEW THE 990. THE FINAL 990 WILL BE PROVIDED TO THE BOARD OF DIRECTORS BEFORE IT IS FILED. |
| FORM 990, PAGE 6, PART VI, LINE 12C | THE ORGANIZATION REGULARLY AND CONSISTENTLY MONITORS THE CONFLICT OF INTEREST POLICY. THEY ANNUALLY FOLLOW UP WITH OFFICERS, DIRECTORS, AND EMPLOYEES ON ANY CONFLICTS OF INTEREST. |
| FORM 990, PAGE 6, PART VI, LINE 15A | ANNUAL EVALUATION SENT TO ALL BOARD MEMEBERS; RETURNED EVALUATIONS ARE COMPLIED INTO ONE SUMMARY DOCUMENT, WHICH IS REVIEWED BY THE EXECUTIVE COMMITTEE. ANY CHANGE IN COMPENSATION IS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. EVALUATION IS PRESENTED TO THE CEO BY THE BOARD CHAIR. |
| FORM 990, PAGE 6, PART VI, LINE 15B | THE ORGANIZATION USES A SALARY COMPARISON SURVEY TO DETERMINE KEY EMPLOYEE COMPENSATION |
| FORM 990, PAGE 6, PART VI, LINE 19 | AVAILABLE UPON REQUEST |
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