Form990EZ
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Department of the Treasury
Internal Revenue Service
Short Form
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)
bullet Do not enter social security numbers on this form as it may be made public.


bullet Go to www.irs.gov/Form990EZ for instructions and the latest information.
OMB No. 1545-1150
2020
Open to Public
Inspection
A
For the 2020 calendar year, or tax year beginning 01-01-2020, and ending 12-31-2020
B
Check if applicable:
C Name of organization
CENTRAL MISSOURI LAKE OF THE OZARKS
GOLF COUNCIL
Number and street (or P. O. box, if mail is not delivered to street address)125 EAST HIGH STREET 200
  Room/suite
City or town, state or province, country, and ZIP or foreign postal code JEFFERSON CITY, MO65101
D Employer identification number

43-1774512
E Telephone number

(573) 636-8282
F Group Exemption
Numberbullet  
G Accounting Method: Other (specify) bullet   H Check bulletI Website:bulletwww.golfingmissouri.comJ Tax-exempt status (check only one) - ( 6) bullet (insert no.) or
K Form of organization:  
L Add lines 5b, 6c, and 7b to line 9 to determine gross receipts. If gross receipts are $200,000 or more, or if total assets (Part II, column (B) below) are $500,000 or more, file Form 990 instead of Form 990-EZ ...........................bullet $ 158,658
Part Ⅰ
Revenue, Expenses, and Changes in Net Assets or Fund Balances (see the instructions for Part I) Check if the organization used Schedule O to respond to any question in this Part I.....................
VerticalRevenue 1 Contributions, gifts, grants, and similar amounts received .................... 1  
2 Program service revenue including government fees and contracts ................ 2 5,718
3 Membership dues and assessments ............................. 3 152,940
4 Investment income .................................... 4  
5a Gross amount from sale of assets other than inventory ....... 5a  
b Less: cost or other basis and sales expenses ............ 5b 0
c Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ...... 5c  
6 Gaming and fundraising events
a Gross income from gaming (attach Schedule G if greater than $15,000) 6a  
b Gross income from fundraising events (not including $   of contributions from fundraising events reported on line 1) (attach Schedule G if the sum of such gross income and contributions exceeds $15,000) ..6b 0
c Less: direct expenses from gaming and fundraising events ... 6c 0
d Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c) 6d  
7a Gross sales of inventory, less returns and allowances ...... 7a  
b Less: cost of goods sold ............. 7b 0
c Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) ......... 7c  
8 Other revenue (describe in Schedule O) .................... 8  
9 Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 .............. Bullet 9 158,658
.
VerticalExpenses 10 Grants and similar amounts paid (list in Schedule O) ................ 10  
11 Benefits paid to or for members ...................... 11  
12 Salaries, other compensation, and employee benefits ................ 12  
13 Professional fees and other payments to independent contractors ............ 13 36,010
14 Occupancy, rent, utilities, and maintenance ................... 14  
15 Printing, publications, postage, and shipping ................... 15  
16 Other expenses (describe in Schedule O) ................... 16 86,297
17 Total expenses. Add lines 10 through 16 ................. Bullet 17 122,307
VerticalNetAssets 18 Excess or (deficit) for the year (Subtract line 17 from line 9) ............ 18 36,351
19 Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
end-of-year figure reported on prior year’s return) ................. 19 135,836
20 Other changes in net assets or fund balances (explain in Schedule O) ........... 20  
21 Net assets or fund balances at end of year. Combine lines 18 through 20 .......... 21 172,187
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 10642I Form 990-EZ (2020)
Form 990-EZ (2020)
Page 2
Part ⅡBalance Sheets (see the instructions for Part II)Check if the organization used Schedule O to respond to any question in this Part II.................

(A) Beginning of year(B) End of year
22Cash, savings, and investments................
135,836
22
172,187
23Land and buildings....................
 
23
 
24Other assets (describe in Schedule O) ..........
 
24
 
25Total assets......................
135,836
25
172,187
26
Total liabilities (describe in Schedule O) .............
 
26
 
27Net assets or fund balances (line 27 of column (B) must agree with line 21)
135,836
27
172,187
Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . . Expenses
(Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? INCREASE THE AWARENESS AND DEMAND FOR THE LAKE OF THE OZARKS AS A GOLFING DESTINATION, INCREASE THE NUMBER OF GOLFERS WHO VISIT THE LAKE OF THE OZARKS AS WELL AS THE NUMBER OF ROUNDS PLAYED, INCREASE TOTAL TRAVEL SPENDING BY GOLFERS WHO VISIT THE LAKE OF THE OZARKS AND IMPROVE THE QUALITY OF SERVICE OFFERED TO THEM THROUGH MARKETING AND ADVERTISING EFFORTS.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 Lake of the Ozark Golf Guide - This product is a professional brochure which is our major fulfillment piece, targeting potential golf travelers in (primarily) nearby Midwestern states and Missouri's two major metro areas. For 2020, we printed 30,000 copies of the four-color, brochure. It featured photos of golf courses, resorts, lake scenery and lake recreation/activities. In addition, the brochure included a descriptive overview of each of the 13 area golf courses. Another page of photos and editorial was dedicated to each lodging facility that is a member of the Golf Council. Because the Golf-A-Round Package program has proven to be an effective marketing tool for the Lake of the Ozarks, the program will be detailed in the brochure (golf guide). In addition to promoting the Golf Council's toll-free number, 1-800-490-VISIT, and our website, www.golfingmissouri.com, in our Golf Guide, we also promote the Lake of the Ozarks Convention & Visitors Bureau's toll-free number, 1-800-FUN-LAKE, as well as their website, www.funlake.com.20,000 Golf Guides are distributed annually from the Golf Council's mailing list that is made up of those people requesting information over our toll-free number, our website and those attending golf shows and visiting our booth. Approximately 5,000 golf guides are handed out at golf shows and 5,000 through our state's information centers and distributed through our direct mail campaigns.
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet		 28a  
29 PERSONALIZED GOLF TRAIL FAM (FAMILIARIZATION) TRIPS - THROUGHOUT EACH YEAR, THE LAKE OF THE OZARKS GOLF COUNCIL INVITES SELECT MEDIA MEMBERS FROM (MOSTLY) NEARBY STATES TO VISIT THE LAKE OF THE OZARKS AREA ON AN INDIVIDUALLY CUSTOMIZED PRESS TRIP TO HAVE A FIRST HAND LOOK AND SAMPLE THE GOLF TRAIL'S 13 GOLF COURSES AND RESORT FACILITIES. BASED ON PAST INQUIRIES FROM GOLFERS FOR INFORMATION ON THE LAKE, WE KNOW THAT OUR MOST PRODUCTIVE TARGET GEOGRAPHICAL MARKET IS MISSOURI AND NEARBY STATES. THIS IS ESPECIALLY TRUE OF STATES TO THE NORTH AND NORTHEAST OF MISSOURI, WHERE THERE IS A LARGE CONCENTRATION OF GOLFERS AND THE WEATHER-DRIVEN GOLF SEASON IS SHORTER THAN MISSOURI'S.OUR PRIORITY IS TO ALWAYS INVITE GOLF/SPORTS JOURNALISTS OR GENERAL TRAVEL WRITERS WITH AN INTEREST IN GOLF FROM NATIONAL GOLF-RELATED MAGAZINES OR GENERAL INTEREST TRAVEL MAGAZINES; MAJOR DAILY PAPERS IN A 15-STATE AREA WITH A CIRCULATION OF AT LEAST 35,000; THE TOP 55 WEEKLY PAPERS (BASED ON CIRCULATION) IN MISSOURI METRO AREAS AND ADJACENT STATES; AND NATIONAL SPORTS-RELATED TV/RADIO SYNDICATORS.THROUGHOUT THE YEAR, THE GOLF COUNCIL KEEPS REGULAR CORRESPONDENCE WITH SELECT MEDIA MEMBERS TO KEEP THEM "IN THE KNOW" OF ALL THINGS RELATED TO THE LAKE OF THE OZARKS GOLF TRAIL. THIS CREATES A SPECIAL RELATIONSHIP WITH OUR TARGET MEDIA MEMBERS IN OUR TARGET GEOGRAPHIC AREAS.BY INVITING A PRE-QUALIFIED GROUP OF SELECT JOURNALISTS TO EXPERIENCE A GOLFING VACATION AT THE LAKE, WE CAN GENERATE FAVORABLE MEDIA COVERAGE OF THE LAKE AREA'S EXCEPTIONAL GOLFING OPPORTUNITIES. NOTHING IS MORE EFFECTIVE THAN FIRST-HAND EXPERIENCE IN ENCOURAGING A JOURNALIST TO FOCUS ON THE LAKE'S APPEAL. THE COVERAGE CAUSES MORE TRAVELERS TO CHOOSE THE LAKE OF THE OZARKS.
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet		 29a  
30 GOLF TRADE SHOWS - The Lake of the Ozarks Golf Council exhibits at five golf shows each year. In addition to Kansas City and St. Louis - which obviously are prime points of origination for golfers coming to the Lake - the other shows are in surrounding states primarily to the north of Missouri. They will be in states where the warm-weather golf season is shorter than Missouri's which makes the Lake an appealing destination for golfers from these areas. Information from individual Golf Council members who track their customers' origins, as well as from our own inquiry database, confirm that this target geographical market is the area from which we have the strongest likelihood of attracting new golfers. Statistics from the show sponsors indicate that the show attendees are precisely the demographic group that we hope to reach by participating in the five shows. The shows are in St. Louis, Kansas City, Chicago, Milwaukee, and Omaha. Five golf shows were attended where approximately 100,000 visitors had the opportunity to visit the Lake of the Ozarks Show Booth. 5,000 Lake of the Ozark Golf Guides were distributed while attending these shows, as well as 5,000 Lake of the Ozarks Visitor Guides.
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet		 30a  
SOCIAL MEDIA MARKETING - The Lake of the Ozarks Golf Council utilizes social media marketing to target golfers in our key geographic areas to promote Golf Trail Getaway Packages (stay and play packages) at the Lake of the Ozarks. In addition to targeting our drive-to markets for Golf Package ads, we also promote booking tee times online through social media marketing campaigns to golfers in the Central Missouri area that would fall under the "day-tripper" category. The detailed summary reports we receive from these efforts tell us that our strategies work for creating brand awareness for the Lake of the Ozarks Golf Trail and the Lake of the Ozarks area as a whole.
(Grants $   ) If this amount includes foreign grants, check here ...MediumBullet		  
31 Other program services (describe in Schedule O) ................
(Grants $   ) If this amount includes foreign grants, check here...MediumBullet		 31a
32 Total program service expenses (add lines 28a through 31a).......... bullet 32  
Part Ⅳ
List of Officers, Directors, Trustees, and Key Employees (list each one even if not compensated ; see the instructions for Part IV)Check if the organization used Schedule O to respond to any question in this Part IV............
(a) Name and title (b) Average
hours per week
devoted to position		 (c) Reportable compensation
(Forms W-2/1099-MISC) (if not paid, enter -0-) 		(d) Health benefits, contributions to employee benefit plans, and
deferred compensation		 (e) Estimated amount
of other compensation
PAUL LEAHY  
 
President 		5.00 0    
JASON WOODS  
 
Trustee 		1.00 0    
CHRIS JACKSON  
 
Trustee 		1.00 0    
MATT TAUSIG  
 
Secretary/Treas 		5.00 0    
SPENCER DUNCAN  
 
Trustee 		1.00 0    
SPENCER WILSON  
 
Trustee 		1.00 0    
ROBERT WILSON  
 
Trustee 		1.00 0    
MICHAEL CUMMINGS  
 
Vice President 		5.00 0    
RENAE WOODBERRY  
 
Trustee 		1.00 0    
RUSSELL BURDETTE  
 
Trustee 		1.00 0    
LORI PIEDT  
 
Trustee 		1.00 0    
JAKE DRAKE  
 
Trustee 		1.00 0    
STEVE NOLAWSKI  
 
Trustee 		1.00 0    
RYAN MANSELLE  
 
Trustee 		1.00 0    
TERRI HUMPHREY  
 
Trustee 		1.00 0    
Form 990-EZ (2020)
Form 990-EZ (2020)
Page 3
Part Ⅴ
Other Information
(Note the Schedule A and personal benefit contract statement requirements in the
instructions for Part V.) Check if the organization used Schedule O to respond to any question in this Part V.......
Yes
No
33
Did the organization engage in any significant activity not previously reported to the IRS? If "Yes," provide a detailed description of each activity in Schedule O ...................
33
 
No
34
Were any significant changes made to the organizing or governing documents? If "Yes," attach a conformed copy of the amended documents if they reflect a change to the organization’s name. Otherwise, explain the changeon Schedule O. See instructions. ..........................
34
 
No
35a
Did the organization have unrelated business gross income of $1,000 or more during the year from business activities (such as those reported on lines 2, 6a, and 7a, among others)? ............
35a
 
No
b
If "Yes," to line 35a, has the organization filed a Form 990-T for the year? If "No," provide an explanation in Schedule O
35b
 
 
c
Was the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization subject to section 6033(e) notice, reporting, and proxy tax requirements during the year? If "Yes," complete Schedule C, Part III
35c
 
No
36
Did the organization undergo a liquidation, dissolution, termination, or significant disposition of net assets during the year? If “Yes," complete applicable parts of Schedule N ................
36
 
No
37a
Enter amount of political expenditures, direct or indirect, as described in the instructions. bullet
37a
 
b
Did the organization file Form 1120-POL for this year?...................
37b
 
No
38a
Did the organization borrow from, or make any loans to, any officer, director, trustee, or key employee or were
any such loans made in a prior year and still outstanding at the end of the tax year covered by this return?..
38a
 
No
b
If “Yes," complete Schedule L, Part II and enter the total amount involved .
38b
 
39
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on line 9.......
39a
 
b
Gross receipts, included on line 9, for public use of club facilities.....
39b
 
40a
Section 501(c)(3) organizations. Enter amount of tax imposed on the organization during the year under:
section 4911 bullet0 ; section 4912 bullet0 ; section 4955 bullet0
b
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in any section 4958 excess benefit transaction during the year, or did it engage in an excess benefit transaction in a prior year that has not been reported on any of its prior Forms 990 or 990-EZ? If “Yes," complete Schedule L, Part I
40b
 
 
c
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Enter amount of tax imposed on organization managers or disqualified persons during the year under sections 4912, 4955, and 4958bullet0
d
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Enter amount of tax on line 40c reimbursed by the organizationbullet0
e
All organizations. At any time during the tax year, was the organization a party to a prohibited tax shelter transaction? If "Yes," complete Form 8886-T ................
40e
 
No
41List the states with which a copy of this return is filed. bullet
42a The organization's books are in care of bulletSTEVE WALKER
 Telephone no.bullet (573) 636-8282


Located at bullet125 EAST HIGH STREET SUITE 200JEFFERSON CITY, MO ZIP + 4 bullet65101
Yes
No
b
At any time during the calendar year, did the organization have an interest in or a signature or other authority over a financial account in a foreign country (such as a bank account, securities account, or other financial account)? . .
42b
 
No
If “Yes," enter the name of the foreign country: bullet
See the instructions for exceptions and filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts (FBAR).
c
At any time during the calendar year, did the organization maintain an office outside the U.S.? . . .
42c
 
No
If “Yes," enter the name of the foreign country: bullet
43...... bullet
and enter the amount of tax-exempt interest received or accrued during the tax year ....bullet43
 
Yes
No
44a
Did the organization maintain any donor advised funds during the year? If "Yes," Form 990 must be completed insteadof Form 990-EZ.............................
44a
 
No
b
Did the organization operate one or more hospital facilities during the year? If "Yes," Form 990 must be completedinstead of Form 990-EZ.............................
44b
 
No
c
Did the organization receive any payments for indoor tanning services during the year? .........
44c
 
No
d
If "Yes," to line 44c, has the organization filed a Form 720 to report these payments? If "No," provide an
explanation in Schedule O ............................
44d
 
 
45a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?.........
45a
 
No
45b
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," Form 990 and Schedule R may need to be completed instead of Form 990-EZ (see instructions)......................
45b
 
No
Form 990-EZ (2020)
Form 990-EZ (2020)
Page 4
Yes
No
46
Did the organization engage, directly or indirectly, in political campaign activities on behalf of or in opposition to candidates for public office? If “Yes," complete Schedule C, Part I. ...........
46
 
No
Part Ⅵ
Section 501(c)(3) Organizations Only All section 501(c)(3) organizations must answer questions 47- 49b and 52, and complete the tables for lines 50 and 51. Check if the organization used Schedule O to respond to any question in this Part VI ..................
Yes
No
47
Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................
47
 
 
48
Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..
48
 
 
49a
Did the organization make any transfers to an exempt non-charitable related organization?......
49a
 
 
b
If "Yes," was the related organization a section 527 organization?................
49b
 
 
50
Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and title of each employee (b) Average
hours per week
devoted to position		 (c) Reportable compensation
(Forms W-2/1099-MISC) 		(d) Health benefits, contributions to employee benefit plans, and deferred compensation (e) Estimated amount of other compensation
NONE
f
Total number of other employees paid over $100,000 .............bullet  

51
Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and business address of each independent contractor (b) Type of service (c) Compensation
NONE
d
Total number of other independent contractors each receiving over $100,000..........bullet  


52
Did the organization complete Schedule A? NOTE. All section 501(c)(3) organizations must attach a
completed Schedule A ........................................bullet
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
Preparer's signature
Date
PTIN
Firm's name bullet

Firm's EIN bullet
Firm's address bullet



Phone no.
May the IRS discuss this return with the preparer shown above? See instructions .........bullet
Form 990-EZ (2020)

Additional Data


Software ID: 20011551
Software Version: 2020v4.0

Form 990-EZ, Special Condition Description:
Special Condition Description

SCHEDULE O
(Form 990 or 990-EZ)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet Attach to Form 990 or 990-EZ.
MediumBullet Go to www.irs.gov/Form990 for the latest information.
OMB No. 1545-0047
2020
Open to Public
Inspection
Name of the organization
CENTRAL MISSOURI LAKE OF THE OZARKS
GOLF COUNCIL
Employer identification number

43-1774512
Return Reference Explanation
Other Expenses.1001 Advertising and Promotion $57887
Other Expenses.1002 Office Expenses $6144
Other Expenses.1003 Information Technology $903
Other Expenses.1 GOLF SHOW EXPENSE $12146
Other Expenses.2 GOLF/VACATION GUIDE EXPENSE $3965
Other Expenses.3 GREEN CARD EXPENSE $2763
Other Expenses.4 MISCELLANEOUS $2147
Other Expenses.5 SALES TAX $342
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990 or 990-EZ) 2020


Additional Data


Software ID: 20011551
Software Version: 2020v4.0