TY 2020 Form 990EZ

Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . .	Expenses (Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? TO RAISE AWARENESS IN THE INTERNATIONAL MARKETPLACE ABOUT THE TOURISM INDUSTRY AND TO AID IN THE ECONOMIC DEVELOPMENT OF UPSTATE NEW YORK.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 The Organization updated collateral to include new partners of Discover Long Island, Hudson Valley Tourism, Visit Ithaca and Delta Airlines. (Grants $ ) If this amount includes foreign grants, check here ...		28a
29 THE ORGANIZATION CREATED A NEW INSPIRATIONAL VIDEO THAT WAS SHARED WITH OVERSEAS OPERATORS TO HIGHLIGHT AND INCREASE PRODUCT KNOWLEDGE OF ALL REGIONS AND KEEP WINE, WATER AND WONDERS TOP OF MIND. (Grants $ ) If this amount includes foreign grants, check here ...		29a
30 THE ORGANIZATION PARTICIPATED IN A VIRTUAL SALES MISSION AND AGENT TRAINING WITH I LOVE NEW YORK WITH ONE-ON-ONE APPOINTMENTS AND A SEVEN-MINUTE PRESENTATION TO MORE THAN 100 UK-BASED TOUR OPERATORS. (Grants $ ) If this amount includes foreign grants, check here ...		30a
THE ORGANIZATION DEVELOPED WINE, WATER AND WONDERS WEBINAR SERIES WITH AIM TO HOST ONE PER QUARTER. THE ORGANIZATION HAD THEIR FIRST PRESENTATION WITH DELTA AIR LINES IN FALL OF 2020. (Grants $ ) If this amount includes foreign grants, check here ...
THE ORGANIZATION HELD SIX SEPERATE PRESENTATIONS TO THE U.S. COMMERICAL SERVICES IN BRAZIL, BELGIUM, UNITED KINGDOM, CENTRAL EUROPE, GERMANY AND CENTRAL AMERICA. (Grants $ ) If this amount includes foreign grants, check here ...
THE ORGANIZAION PARTICIPATED IN VIRTUAL WORLD TRAVEL MARKET WITH MORE THAN 30 ONE-ON-ONE APPOINTMENTS. (Grants $ ) If this amount includes foreign grants, check here ...
31 Other program services (describe in Schedule O) ................ (Grants $ ) If this amount includes foreign grants, check here...	31a
32 Total program service expenses (add lines 28a through 31a)..........	32

(a) Name and title	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC) (if not paid, enter -0-)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
MELISSA ROSE Secretary	1.00	0
JULIE GILBERT CHAIRPERSON	1.00	0
CYNTHIA KIMBLE Treasurer	1.00	0
DIANA RAPP KEATING MEMBER	1.00	0
HEATHER BAGSHAW MEMBER	1.00	0
GREG MARSHALL VICE CHAIR	1.00	0

Yes

Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................

Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..

49a

Did the organization make any transfers to an exempt non-charitable related organization?......

49a

If "Yes," was the related organization a section 527 organization?................

49b

Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and title of each employee	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
NONE

Total number of other employees paid over $100,000 ............. bullet

Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and business address of each independent contractor	(b) Type of service	(c) Compensation
NONE

Return Reference	Explanation
Other Expenses.1001	Advertising and Promotion $2508
Other Expenses.1002	Office Expenses $9496
Other Expenses.1005	Travel $48079
Other Expenses.1012	Insurance $1831
Other Expenses.1	banner designs $82
Other Assets.1005	Accounts Receivable - Beginning $48000 Accounts Receivable - Ending $21750
Other Assets.1011	Prepaid Expenses and Deferred Charges - Beginning $15700 Prepaid Expenses and Deferred Charges - Ending $9867
Total Liabilities.1001	Accounts Payable and Accrued Expenses - Beginning $15804 Accounts Payable and Accrued Expenses - Ending $885
Total Liabilities.1003	Deferred Revenue - Beginning $64000 Deferred Revenue - Ending $16000

Return Reference

Explanation

Other Expenses.1001

Advertising and Promotion $2508

Other Expenses.1002

Office Expenses $9496

Other Expenses.1005

Travel $48079

Other Expenses.1012

Insurance $1831

Other Expenses.1

banner designs $82

Other Assets.1005

Accounts Receivable - Beginning $48000 Accounts Receivable - Ending $21750

Other Assets.1011

Prepaid Expenses and Deferred Charges - Beginning $15700 Prepaid Expenses and Deferred Charges - Ending $9867

Total Liabilities.1001

Accounts Payable and Accrued Expenses - Beginning $15804 Accounts Payable and Accrued Expenses - Ending $885

Total Liabilities.1003

Deferred Revenue - Beginning $64000 Deferred Revenue - Ending $16000

1	Contributions, gifts, grants, and similar amounts received ....................	1
2	Program service revenue including government fees and contracts ................	2	126,500
3	Membership dues and assessments .............................	3
4	Investment income ....................................	4
5a	Gross amount from sale of assets other than inventory .......	5a
b	Less: cost or other basis and sales expenses ............	5b	0
c	Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ......	5c
6	Gaming and fundraising events
a	Gross income from gaming (attach Schedule G if greater than $15,000)	6a
b	Gross income from fundraising events (not including $ of contributions from fundraising events reported on line 1) (attach Schedule G if the			sum of such gross income and contributions exceeds $15,000) ..	6b	0
c	Less: direct expenses from gaming and fundraising events ...	6c	0
d	Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c)	6d
7a	Gross sales of inventory, less returns and allowances ......	7a
b	Less: cost of goods sold .............	7b	0
c	Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) .........	7c
8	Other revenue (describe in Schedule O) ....................	8
9	Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 ..............	9	126,500

10	Grants and similar amounts paid (list in Schedule O) ................	10
11	Benefits paid to or for members ......................	11
12	Salaries, other compensation, and employee benefits ................	12
13	Professional fees and other payments to independent contractors ............	13	500
14	Occupancy, rent, utilities, and maintenance ...................	14
15	Printing, publications, postage, and shipping ...................	15
16	Other expenses (describe in Schedule O) ...................	16	61,996
17	Total expenses. Add lines 10 through 16 .................	17	62,496

18	Excess or (deficit) for the year (Subtract line 17 from line 9) ............	18	64,004
19	Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
	end-of-year figure reported on prior year’s return) .................	19	9,964
20	Other changes in net assets or fund balances (explain in Schedule O) ...........	20
21	Net assets or fund balances at end of year. Combine lines 18 through 20 ..........	21	73,968

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Software ID:	20011551
Software Version:	2020v4.0