Form990-PF
Click to see attachment

Department of the Treasury
Internal Revenue Service

Return of Private Foundation
or Section 4947(a)(1) Trust Treated as Private Foundation
bulletDo not enter social security numbers on this form as it may be made public.
bulletGo to www.irs.gov/Form990PF for instructions and the latest information.
OMB No. 1545-0052
2020
Open to Public Inspection
For calendar year 2020, or tax year beginning 01-01-2020 , and ending 12-31-2020
Name of foundation
UNDERSTOOD FOR ALL INC
 
Number and street (or P.O. box number if mail is not delivered to street address)96 MORTON STREET FL5
  Room/suite
City or town, state or province, country, and ZIP or foreign postal code
NEW YORK, NY100143459
A Employer identification number

83-2365235
B Telephone number (see instructions)

(516) 654-7584
C bullet
G Check all that apply:

D 1. Foreign organizations, check here............. bullet
2. Foreign organizations meeting the 85%
test, check here and attach computation ... bullet
E bullet
H Check type of organization:
F bullet
I Fair market value of all assets at end
of year (from Part II, col. (c),
line 16)bullet$4,255,151J Accounting method:
 
(Part I, column (d) must be on cash basis.)
Part I Analysis of Revenue and Expenses (The total of amounts in columns (b), (c), and (d) may not necessarily equal the amounts in column (a) (see instructions).) (a) Revenue and
expenses per
books 		(b) Net investment
income 		(c) Adjusted net
income 		(d) Disbursements
for charitable
purposes
(cash basis only)
Revenue 1 Contributions, gifts, grants, etc., received (attach schedule) 27,412,393
2 Check bullet.............
3 Interest on savings and temporary cash investments 142 142  
4 Dividends and interest from securities...      
5a Gross rents............      
b Net rental income or (loss)  
6a Net gain or (loss) from sale of assets not on line 10  
b Gross sales price for all assets on line 6a  
7 Capital gain net income (from Part IV, line 2)... 0
8 Net short-term capital gain......... 0
9 Income modifications...........  
10a Gross sales less returns and allowances  
b Less: Cost of goods sold....  
c Gross profit or (loss) (attach schedule).....    
11 Other income (attach schedule)....... Click to see attachment 250,231 100 220,626
12 Total. Add lines 1 through 11........ 27,662,766 242 220,626
Operating and Administrative Expenses 13 Compensation of officers, directors, trustees, etc. 18,145 0 0 18,145
14 Other employee salaries and wages...... 13,866,607 0 220,626 13,645,981
15 Pension plans, employee benefits....... 3,341,468 0 0 3,388,275
16a Legal fees (attach schedule)......... Click to see attachment 148,623 0 0 162,510
b Accounting fees (attach schedule)....... Click to see attachment 47,415 0 0 47,415
c Other professional fees (attach schedule).... Click to see attachment 96,059 0 0 102,677
17 Interest...............        
18 Taxes (attach schedule) (see instructions)...        
19 Depreciation (attach schedule) and depletion... Click to see attachment 41,156 0 0
20 Occupancy.............. 1,087,382 0 0 1,170,079
21 Travel, conferences, and meetings....... 161,145 0 0 173,463
22 Printing and publications.......... 14,171 0 0 10,851
23 Other expenses (attach schedule)....... Click to see attachment 8,494,575 0 0 8,667,070
24 Total operating and administrative expenses.
Add lines 13 through 23.......... 27,316,746 0 220,626 27,386,466
25 Contributions, gifts, grants paid....... 0 0
26 Total expenses and disbursements. Add lines 24 and 25 27,316,746 0 220,626 27,386,466
27 Subtract line 26 from line 12:
a Excess of revenue over expenses and disbursements 346,020
b Net investment income (if negative, enter -0-) 242
c Adjusted net income (if negative, enter -0-)... 0
For Paperwork Reduction Act Notice, see instructions.
Cat. No. 11289X Form 990-PF (2020)
Form 990-PF (2020)
Page 2
Part II Balance Sheets Attached schedules and amounts in the description column
should be for end-of-year amounts only. (See instructions.) 		Beginning of year End of year
(a) Book Value (b) Book Value (c) Fair Market Value
Assets 1 Cash—non-interest-bearing............. 1,127,797 953,167 953,167
2 Savings and temporary cash investments......... 200,135 200,235 200,235
3 Accounts receivable bullet46,786
Less: allowance for doubtful accounts bullet   30,235 46,786 46,786
4 Pledges receivable bullet75,000
Less: allowance for doubtful accounts bullet     75,000 75,000
5 Grants receivable.................      
6 Receivables due from officers, directors, trustees, and other
disqualified persons (attach schedule) (see instructions).....      
7 Other notes and loans receivable (attach schedule) bullet  
Less: allowance for doubtful accounts bullet        
8 Inventories for sale or use..............      
9 Prepaid expenses and deferred charges.......... 151,738 197,145 197,145
10a Investments—U.S. and state government obligations (attach schedule)      
b Investments—corporate stock (attach schedule).......      
c Investments—corporate bonds (attach schedule).......      
11 Investments—land, buildings, and equipment: basis bullet  
Less: accumulated depreciation (attach schedule) bullet        
12 Investments—mortgage loans.............      
13 Investments—other (attach schedule)..........      
14 Land, buildings, and equipment: basis bullet2,796,323
Less: accumulated depreciation (attach schedule) bullet56,948 233,864 Click to see attachment2,739,375 2,739,375
15 Other assets (describe bullet) Click to see attachment13,042 Click to see attachment43,443 Click to see attachment43,443
16 Total assets (to be completed by all filers—see the
instructions. Also, see page 1, item I) 1,756,811 4,255,151 4,255,151
Liabilities 17 Accounts payable and accrued expenses.......... 1,008,176 652,999
18 Grants payable.................    
19 Deferred revenue.................    
20 Loans from officers, directors, trustees, and other disqualified persons    
21 Mortgages and other notes payable (attach schedule)......    
22 Other liabilities (describe bullet) Click to see attachment0 Click to see attachment2,517,952
23 Total liabilities (add lines 17 through 22)......... 1,008,176 3,170,951
Net Assets or Fund Balances Foundations that follow FASB ASC 958, check here bullet
and complete lines 24, 25, 29 and 30.
24 Net assets without donor restrictions........... 748,635 1,009,200
25 Net assets with donor restrictions............ 0 75,000
Foundations that do not follow FASB ASC 958, check here bullet
and complete lines 26 through 30.
26 Capital stock, trust principal, or current funds........    
27 Paid-in or capital surplus, or land, bldg., and equipment fund    
28 Retained earnings, accumulated income, endowment, or other funds    
29 Total net assets or fund balances (see instructions)..... 748,635 1,084,200
30 Total liabilities and net assets/fund balances (see instructions). 1,756,811 4,255,151
Part III
Analysis of Changes in Net Assets or Fund Balances
1
Total net assets or fund balances at beginning of year—Part II, column (a), line 29 (must agree with end-of-year figure reported on prior year’s return) ...............
1
748,635
2
Enter amount from Part I, line 27a .....................
2
346,020
3
Other increases not included in line 2 (itemize) bullet
3
0
4
Add lines 1, 2, and 3 ..........................
4
1,094,655
5
Decreases not included in line 2 (itemize) bulletClick to see attachment
5
10,455
6
Total net assets or fund balances at end of year (line 4 minus line 5)—Part II, column (b), line 29 .
6
1,084,200
Form 990-PF (2020)
Form 990-PF (2020)
Page 3
Part IV
Capital Gains and Losses for Tax on Investment Income
(a) List and describe the kind(s) of property sold (e.g., real estate,
2-story brick warehouse; or common stock, 200 shs. MLC Co.)		 (b)
How acquired
P—Purchase
D—Donation 		(c)
Date acquired
(mo., day, yr.) 		(d)
Date sold
(mo., day, yr.)
1a
b
c
d
e
(e)
Gross sales price 		(f)
Depreciation allowed
(or allowable) 		(g)
Cost or other basis
plus expense of sale 		(h)
Gain or (loss)
(e) plus (f) minus (g)
a
b
c
d
e
Complete only for assets showing gain in column (h) and owned by the foundation on 12/31/69 (l)
Gains (Col. (h) gain minus
col. (k), but not less than -0-) or
Losses (from col.(h))
(i)
F.M.V. as of 12/31/69 		(j)
Adjusted basis
as of 12/31/69 		(k)
Excess of col. (i)
over col. (j), if any
a
b
c
d
e
2 Capital gain net income or (net capital loss) Bracket If gain, also enter in Part I, line 7
If (loss), enter -0- in Part I, line 7		 Bracket 2  
3 Net short-term capital gain or (loss) as defined in sections 1222(5) and (6):
If gain, also enter in Part I, line 8, column (c) (see instructions). If (loss), enter -0-
in Part I, line 8 ................... 		Bracket 3  
Part V
Qualification Under Section 4940(e) for Reduced Tax on Net Investment Income
SECTION 4940(e) REPEALED ON DECEMBER 20, 2019 - DO NOT COMPLETE
1 Reserved
(a)
Reserved 		(b)
Reserved 		(c)
Reserved 		(d)
Reserved
2
Reserved...........................
2
3
Reserved...........................
3
4
Reserved...........................
4
5
Reserved...........................
5
6
Reserved...........................
6
7
Reserved...........................
7
8
Reserved,..........................
8
Form 990-PF (2020)
Form 990-PF (2020)
Page 4
Part VI
Excise Tax Based on Investment Income (Section 4940(a), 4940(b), 4940(e), or 4948—see instructions)
1a Exempt operating foundations described in section 4940(d)(2), check here Bullet and enter “N/A" on line 1. Bracket for line 1a
Date of ruling or determination letter:   (attach copy of letter if necessary–see instructions)
b Reserved................................ 1 3
c All other domestic foundations enter 1.39% of line 27b. Exempt foreign organizations enter 4% of Part I, line 12, col. (b)
2 Tax under section 511 (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 2 0
3 Add lines 1 and 2........................... 3 3
4 Subtitle A (income) tax (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 4 0
5 Tax based on investment income. Subtract line 4 from line 3. If zero or less, enter -0- ..... 5 3
6 Credits/Payments:
a 2020 estimated tax payments and 2019 overpayment credited to 2020 6a 0
b Exempt foreign organizations—tax withheld at source...... 6b 0
c Tax paid with application for extension of time to file (Form 8868)... 6c 0
d Backup withholding erroneously withheld ........... 6d 0
7 Total credits and payments. Add lines 6a through 6d.............. 7 0
8 Enter any penalty for underpayment of estimated tax. Check here if Form 2220 is attached. 8 0
9 Tax due. If the total of lines 5 and 8 is more than line 7, enter amount owed.......Bullet 9 3
10 Overpayment. If line 7 is more than the total of lines 5 and 8, enter the amount overpaid...Bullet 10  
11 Enter the amount of line 10 to be: Credited to 2021 estimated taxBullet   RefundedBullet 11  
Part VII-A
Statements Regarding Activities
1a
During the tax year, did the foundation attempt to influence any national, state, or local legislation or did
Yes
No
it participate or intervene in any political campaign? ....................
1a
 
No
b
Did it spend more than $100 during the year (either directly or indirectly) for political purposes? See the instructions
for the definition.................................
1b
 
No
If the answer is "Yes" to 1a or 1b, attach a detailed description of the activities and copies of any materials
published or distributed by the foundation in connection with the activities.
c
Did the foundation file Form 1120-POL for this year?.....................
1c
 
No
d
Enter the amount (if any) of tax on political expenditures (section 4955) imposed during the year:
(1) On the foundation. bullet$ 0(2) On foundation managers.bullet$ 0
e
Enter the reimbursement (if any) paid by the foundation during the year for political expenditure tax imposed
on foundation managers.bullet$ 0
2
Has the foundation engaged in any activities that have not previously been reported to the IRS?.......
2
 
No
If "Yes," attach a detailed description of the activities.
3
Has the foundation made any changes, not previously reported to the IRS, in its governing instrument, articles
of incorporation, or bylaws, or other similar instruments? If "Yes," attach a conformed copy of the changes....
3
 
No
4a
Did the foundation have unrelated business gross income of $1,000 or more during the year?........
4a
 
No
b
If "Yes," has it filed a tax return on Form 990-T for this year?...................
4b
 
 
5
Was there a liquidation, termination, dissolution, or substantial contraction during the year?.........
5
 
No
If "Yes," attach the statement required by General Instruction T.
6
Are the requirements of section 508(e) (relating to sections 4941 through 4945) satisfied either:
  • By language in the governing instrument, or
  • By state legislation that effectively amends the governing instrument so that no mandatory directions
    • that conflict with the state law remain in the governing instrument?................
    6
    Yes
     
    7
    Did the foundation have at least $5,000 in assets at any time during the year? If "Yes," complete Part II, col. (c),
    and Part XV..................................
    7
    Yes
     
    8a
    Enter the states to which the foundation reports or with which it is registered (see instructions)
    bulletNY, NJ, MA
    b
    If the answer is "Yes" to line 7, has the foundation furnished a copy of Form 990-PF to the Attorney
    General (or designate) of each state as required by General Instruction G? If "No," attach explanation .
    8b
    Yes
     
    9
    Is the foundation claiming status as a private operating foundation within the meaning of section 4942(j)(3)
    or 4942(j)(5) for calendar year 2020 or the taxable year beginning in 2020? See the instructions for Part XIV.
    If "Yes," complete Part XIV .............................
    9
    Yes
     
    10
    Did any persons become substantial contributors during the tax year? If "Yes," attach a schedule listing their names
    and addresses. ...............................
    10
     
    No
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 5
    Part VII-A
    Statements Regarding Activities (continued)
    11
    At any time during the year, did the foundation, directly or indirectly, own a controlled entity within the
    meaning of section 512(b)(13)? If "Yes," attach schedule. See instructions .............
    11
     
    No
    12
    Did the foundation make a distribution to a donor advised fund over which the foundation or a disqualified person had
    advisory privileges? If "Yes," attach statement. See instructions.................
    12
     
    No
    13
    Did the foundation comply with the public inspection requirements for its annual returns and exemption application?
    13
    Yes
     
    Website addressbulletN/A
    14
    The books are in care ofbulletDAVID WAGGETT SR DIRECTOR OF FINANCE AND OPERATIONS Telephone no.bullet (646) 613-8934

    Located atbullet96 MORTON STREET FL5NEW YORKNY ZIP+4bullet100143459
    15
    Section 4947(a)(1) nonexempt charitable trusts filing Form 990-PF in lieu of Form 1041 —check here .........bullet
    and enter the amount of tax-exempt interest received or accrued during the year ........bullet
    15
     
    16 At any time during calendar year 2020, did the foundation have an interest in or a signature or other authority over YesNo
    a bank, securities, or other financial account in a foreign country? .................
    16   No
    See the instructions for exceptions and filing requirements for FinCEN Form 114. If "Yes", enter the name of the foreign
    country bullet
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required
    File Form 4720 if any item is checked in the "Yes" column, unless an exception applies.
    Yes
    No
    1a
    During the year did the foundation (either directly or indirectly):
    (1) Engage in the sale or exchange, or leasing of property with a disqualified person?
    (2) Borrow money from, lend money to, or otherwise extend credit to (or accept it from)
    a disqualified person?......................
    (3) Furnish goods, services, or facilities to (or accept them from) a disqualified person?
    (4) Pay compensation to, or pay or reimburse the expenses of, a disqualified person?
    (5) Transfer any income or assets to a disqualified person (or make any of either available
    for the benefit or use of a disqualified person)?...............
    (6) Agree to pay money or property to a government official? (Exception. Check "No"
    if the foundation agreed to make a grant to or to employ the official for a period
    after termination of government service, if terminating within 90 days.).......
    b
    If any answer is "Yes" to 1a(1)–(6), did any of the acts fail to qualify under the exceptions described in Regulations
    section 53.4941(d)-3 or in a current notice regarding disaster assistance? See instructions ........
    1b
     
    No
    ........bullet
    c
    Did the foundation engage in a prior year in any of the acts described in 1a, other than excepted acts,
    that were not corrected before the first day of the tax year beginning in 2020?.............
    1c
     
    No
    2
    Taxes on failure to distribute income (section 4942) (does not apply for years the foundation was a private
    operating foundation defined in section 4942(j)(3) or 4942(j)(5)):
    a
    At the end of tax year 2020, did the foundation have any undistributed income (lines 6d
    and 6e, Part XIII) for tax year(s) beginning before 2020?.............
    If "Yes," list the years bullet20, 20, 20, 20
    b
    Are there any years listed in 2a for which the foundation is not applying the provisions of section 4942(a)(2)
    (relating to incorrect valuation of assets) to the year’s undistributed income? (If applying section 4942(a)(2)
    to all years listed, answer "No" and attach statement—see instructions.) ..............
    2b
     
     
    c
    If the provisions of section 4942(a)(2) are being applied to any of the years listed in 2a, list the years here.
    bullet20, 20, 20, 20
    3a
    Did the foundation hold more than a 2% direct or indirect interest in any business enterprise at
    any time during the year?......................
    b
    If "Yes," did it have excess business holdings in 2020 as a result of (1) any purchase by the foundation
    or disqualified persons after May 26, 1969; (2) the lapse of the 5-year period (or longer period approved
    by the Commissioner under section 4943(c)(7)) to dispose of holdings acquired by gift or bequest; or (3)
    the lapse of the 10-, 15-, or 20-year first phase holding period? (Use Schedule C, Form 4720, to determine
    if the foundation had excess business holdings in 2020.)..................
    3b
     
     
    4a
    Did the foundation invest during the year any amount in a manner that would jeopardize its charitable purposes?
    4a
     
    No
    b
    Did the foundation make any investment in a prior year (but after December 31, 1969) that could jeopardize its
    charitable purpose that had not been removed from jeopardy before the first day of the tax year beginning in 2020?
    4b
     
    No
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 6
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required (continued)
    5a
    During the year did the foundation pay or incur any amount to:
    Yes
    No
    (1) Carry on propaganda, or otherwise attempt to influence legislation (section 4945(e))?
    (2) Influence the outcome of any specific public election (see section 4955); or to carry
    on, directly or indirectly, any voter registration drive?.............
    (3) Provide a grant to an individual for travel, study, or other similar purposes?
    (4) Provide a grant to an organization other than a charitable, etc., organization described
    in section 4945(d)(4)(A)? See instructions................
    (5) Provide for any purpose other than religious, charitable, scientific, literary, or
    educational purposes, or for the prevention of cruelty to children or animals?.....
    b
    If any answer is "Yes" to 5a(1)–(5), did any of the transactions fail to qualify under the exceptions described in
    Regulations section 53.4945 or in a current notice regarding disaster assistance? See instructions ......
    5b
     
     
    .........bullet
    c
    If the answer is "Yes" to question 5a(4), does the foundation claim exemption from the
    tax because it maintained expenditure responsibility for the grant?..........
    If "Yes," attach the statement required by Regulations section 53.4945–5(d).
    6a
    Did the foundation, during the year, receive any funds, directly or indirectly, to pay premiums on
    a personal benefit contract?.....................
    b
    Did the foundation, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ....
    6b
     
    No
    If "Yes" to 6b, file Form 8870.
    7a
    At any time during the tax year, was the foundation a party to a prohibited tax shelter transaction?
    b
    If "Yes", did the foundation receive any proceeds or have any net income attributable to the transaction? ....
    7b
     
     
    8
    Is the foundation subject to the section 4960 tax on payment(s) of more than $1,000,000 in remuneration or
    excess parachute payment during the year? .................
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors
    1 List all officers, directors, trustees, foundation managers and their compensation. See instructions
    (a) Name and address (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation
     (If not paid, enter
    -0-)     		(d) Contributions to employee benefit plans and deferred compensation (e) Expense account,
    other allowances
    FREDERIC M POSES PRESIDENT & CEO
    40.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    NANCY POSES CHAIR & SECRETARY
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    JACOB POSES TREASURER
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    MARY BETH GUSTAFSSON BOARD MEMBER
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    MARY QUICK BOARD MEMBER
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    KENNETH DE REGT BOARD MEMBER
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    LAURIE SIEGEL BOARD MEMBER
    5.00     		0 0 0
    145 HUDSON STREET SUITE 5B
    NEW YORK,NY10013
    2 Compensation of five highest-paid employees (other than those included on line 1—see instructions). If none, enter “NONE."
    (a) Name and address of each employee paid more than $50,000 (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation (d) Contributions to
    employee benefit
    plans and deferred
    compensation     		(e) Expense account,
    other allowances
    NATHAN W FREIDMAN CHIEF MARKETING OFFI
    40.00     		500,000 17,880 14,400
    96 MORTON STREET 5TH FLOOR
    NEW YORK,NY10014
    HAFTAN M ECKHOLDT CHIEF DATA & SCIENCE
    40.00     		500,000 15,462 14,400
    96 MORTON STREET 5TH FLOOR
    NEW YORK,NY10014
    MARIA L BRIDGE CHIEF OPERATING OFFI
    40.00     		400,000 23,560 14,400
    96 MORTON STREET 5TH FLOOR
    NEW YORK,NY10014
    BLAIR L ARTHUR EXECUTIVE DIRECTOR,
    40.00     		257,500 29,615 13,863
    96 MORTON STREET 5TH FLOOR
    NEW YORK,NY10014
    SCOTT M COCCHIERE EXECUTIVE CREATIVE D
    40.00     		257,500 16,314 14,400
    96 MORTON STREET 5TH FLOOR
    NEW YORK,NY10014
    Total number of other employees paid over $50,000...................bullet 94
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 7
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors (continued)
    3 Five highest-paid independent contractors for professional services (see instructions). If none, enter "NONE".
    (a) Name and address of each person paid more than $50,000 (b) Type of service (c) Compensation
    GOLINHARRIS INTERNATIONAL INC PUBLIC RELATIONS 625,299
    733 10TH STREET NW SUITE 900
    WASHINGTON,DC20001
    FLOAT DESIGN STUDIOS LLC ARCHITECTURE 529,190
    11 WEST 25TH STREET FLOOR 6
    NEW YORK,NY10010
    CREATIVE CIRCLE LLC CREATIVE STAFFING 511,021
    PO BOX 74007899
    CHICAGO,IL60674
    RACKSPACE US INC WEBSITE SUPPORT 312,832
    PO BOX 730759
    DALLAS,TX75373
    ANDELA ENGINEERING STAFFING 292,135
    129 WEST 29TH STREET FLOOR 4
    NEW YORK,NY10001
    Total number of others receiving over $50,000 for professional services.............bullet29
    Part IX-A
    Summary of Direct Charitable Activities
    List the foundation’s four largest direct charitable activities during the tax year. Include relevant statistical information such as the number of organizations and other beneficiaries served, conferences convened, research papers produced, etc. Expenses
    1 SEE STATEMENT 11 FOR UNDERSTOOD FOR ALL NARRATIVE 20,686,958
    2 SEE STATEMENT 12 FOR WORKPLACE INITIATIVE NARRATIVE 2,349,556
    3  
    4  
    Part IX-B
    Summary of Program-Related Investments (see instructions)
    Describe the two largest program-related investments made by the foundation during the tax year on lines 1 and 2. Amount
    1  
    2  
    All other program-related investments. See instructions.
    3  
    Total. Add lines 1 through 3.........................bullet0
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 8
    Part X
    Minimum Investment Return (All domestic foundations must complete this part. Foreign foundations, see instructions.)
    1
    Fair market value of assets not used (or held for use) directly in carrying out charitable, etc.,
    purposes:
    a
    Average monthly fair market value of securities...................
    1a
    0
    b
    Average of monthly cash balances.......................
    1b
    1,397,966
    c
    Fair market value of all other assets (see instructions)................
    1c
    0
    d
    Total (add lines 1a, b, and c).........................
    1d
    1,397,966
    e
    Reduction claimed for blockage or other factors reported on lines 1a and
    1c (attach detailed explanation) .............
    1e
    0
    2
    Acquisition indebtedness applicable to line 1 assets..................
    2
    0
    3
    Subtract line 2 from line 1d.........................
    3
    1,397,966
    4
    Cash deemed held for charitable activities. Enter 1 1/2% of line 3 (for greater amount, see
    instructions) .............................
    4
    20,969
    5
    Net value of noncharitable-use assets. Subtract line 4 from line 3. Enter here and on Part V, line 4
    5
    1,376,997
    6
    Minimum investment return. Enter 5% of line 5..................
    6
    68,850
    Part XI
    Distributable Amount (see instructions) (Section 4942(j)(3) and (j)(5) private operating foundations and certain foreign organizations check here right arrow and do not complete this part.)
    1
    Minimum investment return from Part X, line 6....................
    1
     
    2a
    Tax on investment income for 2020 from Part VI, line 5......
    2a
     
    b
    Income tax for 2020. (This does not include the tax from Part VI.)...
    2b
     
    c
    Add lines 2a and 2b............................
    2c
     
    3
    Distributable amount before adjustments. Subtract line 2c from line 1............
    3
     
    4
    Recoveries of amounts treated as qualifying distributions................
    4
     
    5
    Add lines 3 and 4............................
    5
     
    6
    Deduction from distributable amount (see instructions).................
    6
     
    7
    Distributable amount as adjusted. Subtract line 6 from line 5. Enter here and on Part XIII, line 1 ...
    7
     
    Part XII
    Qualifying Distributions (see instructions)
    1
    Amounts paid (including administrative expenses) to accomplish charitable, etc., purposes:
    a
    Expenses, contributions, gifts, etc.—total from Part I, column (d), line 26 ..........
    1a
    27,386,466
    b
    Program-related investments—total from Part IX-B..................
    1b
    0
    2
    Amounts paid to acquire assets used (or held for use) directly in carrying out charitable, etc.,
    purposes...............................
    2
    2,563,448
    3
    Amounts set aside for specific charitable projects that satisfy the:
    a
    Suitability test (prior IRS approval required)....................
    3a
     
    b
    Cash distribution test (attach the required schedule) .................
    3b
     
    4
    Qualifying distributions. Add lines 1a through 3b. Enter here and on Part V, line 8, and Part XIII, line 4
    4
    29,949,914
    5
    Foundations that qualify under section 4940(e) for the reduced rate of tax on net investment
    income. Enter 1% of Part I, line 27b. See instructions.................
    5
    0
    6
    Adjusted qualifying distributions. Subtract line 5 from line 4..............
    6
    29,949,914
    Note: The amount on line 6 will be used in Part V, column (b), in subsequent years when calculating whether the foundation qualifies for
    the section 4940(e) reduction of tax in those years.
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 9
    Part XIII
    Undistributed Income (see instructions)
    (a)
    Corpus     		(b)
    Years prior to 2019     		(c)
    2019     		(d)
    2020
    1 Distributable amount for 2020 from Part XI, line 7  
    2 Undistributed income, if any, as of the end of 2020:
    a Enter amount for 2019 only.......  
    b Total for prior years:20, 20, 20  
    3 Excess distributions carryover, if any, to 2020:
    a From 2015......  
    b From 2016......  
    c From 2017......  
    d From 2018......  
    e From 2019......  
    fTotal of lines 3a through e........  
    4Qualifying distributions for 2020 from Part
    XII, line 4: bullet$  
    a Applied to 2019, but not more than line 2a  
    b Applied to undistributed income of prior years
    (Election required—see instructions).....     		 
    c Treated as distributions out of corpus (Election
    required—see instructions)........     		 
    d Applied to 2020 distributable amount.....  
    e Remaining amount distributed out of corpus  
    5 Excess distributions carryover applied to 2020.    
    (If an amount appears in column (d), the
    same amount must be shown in column (a).)
    6Enter the net total of each column as
    indicated below:
    a Corpus. Add lines 3f, 4c, and 4e. Subtract line 5  
    b Prior years’ undistributed income. Subtract
    line 4b from line 2b ..........     		 
    c Enter the amount of prior years’ undistributed
    income for which a notice of deficiency has
    been issued, or on which the section 4942(a)
    tax has been previously assessed......     		 
    d Subtract line 6c from line 6b. Taxable amount
    —see instructions ...........     		 
    e Undistributed income for 2019. Subtract line
    4a from line 2a. Taxable amount—see
    instructions .............     		 
    f Undistributed income for 2020. Subtract
    lines 4d and 5 from line 1. This amount must
    be distributed in 2021 ..........     		 
    7 Amounts treated as distributions out of
    corpus to satisfy requirements imposed by
    section 170(b)(1)(F) or 4942(g)(3) (Election may
    be required - see instructions) .......     		 
    8 Excess distributions carryover from 2015 not
    applied on line 5 or line 7 (see instructions) ...     		 
    9Excess distributions carryover to 2021.
    Subtract lines 7 and 8 from line 6a ......     		 
    10 Analysis of line 9:
    a Excess from 2016....  
    b Excess from 2017....  
    c Excess from 2018....  
    d Excess from 2019....  
    e Excess from 2020....  
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 10
    Part XIV
    Private Operating Foundations (see instructions and Part VII-A, question 9)
    1a If the foundation has received a ruling or determination letter that it is a private operating
    foundation, and the ruling is effective for 2020, enter the date of the ruling....... bullet
    2019-02-15
    b Check box to indicate whether the organization is a private operating foundation described in section or
    2a Enter the lesser of the adjusted net
    income from Part I or the minimum
    investment return from Part X for each
    year listed ..........     		Tax year Prior 3 years (e) Total
    (a) 2020 (b) 2019 (c) 2018 (d) 2017
    0 0 0 0 0
    b 85% of line 2a ......... 0 0 0 0 0
    c Qualifying distributions from Part XII,
    line 4 for each year listed .....     		29,949,914 23,516,164 0 0 53,466,078
    d Amounts included in line 2c not used directly
    for active conduct of exempt activities ..........     		0 0 0 0 0
    e Qualifying distributions made directly
    for active conduct of exempt activities.
    Subtract line 2d from line 2c ....     		29,949,914 23,516,164 0 0 53,466,078
    3 Complete 3a, b, or c for the
    alternative test relied upon:
    a “Assets" alternative test—enter:
    (1) Value of all assets ......         0
    (2) Value of assets qualifying
    under section 4942(j)(3)(B)(i)    		         0
    b “Endowment" alternative test— enter 2/3
    of minimum investment return shown in
    Part X, line 6 for each year listed...     		45,900 23,658 0 0 69,558
    c “Support" alternative test—enter:
    (1) Total support other than gross
    investment income (interest,
    dividends, rents, payments
    on securities loans (section
    512(a)(5)), or royalties) ....     		        0
    (2) Support from general public
    and 5 or more exempt
    organizations as provided in
    section 4942(j)(3)(B)(iii)....     		        0
    (3) Largest amount of support
    from an exempt organization    		         0
    (4) Gross investment income         0
    Part XV
    Supplementary Information (Complete this part only if the foundation had $5,000 or more in
    assets at any time during the year—see instructions.)
    1Information Regarding Foundation Managers:
    aList any managers of the foundation who have contributed more than 2% of the total contributions received by the foundation
    before the close of any tax year (but only if they have contributed more than $5,000). (See section 507(d)(2).)
    bList any managers of the foundation who own 10% or more of the stock of a corporation (or an equally large portion of the
    ownership of a partnership or other entity) of which the foundation has a 10% or greater interest.
    2Information Regarding Contribution, Grant, Gift, Loan, Scholarship, etc., Programs:
    Check here bullet
    aThe name, address, and telephone number or email address of the person to whom applications should be addressed:
    bThe form in which applications should be submitted and information and materials they should include:
    cAny submission deadlines:
    dAny restrictions or limitations on awards, such as by geographical areas, charitable fields, kinds of institutions, or other
    factors:
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 11
    Part XV
    Supplementary Information (continued)
    3 Grants and Contributions Paid During the Year or Approved for Future Payment
    Recipient If recipient is an individual,
    show any relationship to
    any foundation manager
    or substantial contributor
    		 Foundation
    status of
    recipient     		Purpose of grant or
    contribution     		Amount
    Name and address (home or business)
    aPaid during the year
    Total .................................bullet 3a 0
    bApproved for future payment
    Total .................................bullet 3b 0
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 12
    Part XVI-A
    Analysis of Income-Producing Activities
    Enter gross amounts unless otherwise indicated. Unrelated business income Excluded by section 512, 513, or 514 (e)
    Related or exempt
    function income
    (See instructions.)
    1Program service revenue: (a)
    Business code     		(b)
    Amount     		(c)
    Exclusion code     		(d)
    Amount
    aICC PROGRAMS PARTICIPATION         220,626
    b
    c
    d
    e
    f
    gFees and contracts from government agencies          
    2 Membership dues and assessments....          
    3 Interest on savings and temporary cash
    investments ...........     		    14 142  
    4 Dividends and interest from securities....          
    5 Net rental income or (loss) from real estate:
    aDebt-financed property......          
    bNot debt-financed property.....          
    6 Net rental income or (loss) from personal property          
    7 Other investment income.....     15 100  
    8 Gain or (loss) from sales of assets other than
    inventory ............     		         
    9 Net income or (loss) from special events:          
    10 Gross profit or (loss) from sales of inventory          
    11 Other revenue:
    aREBATES AND REWARDS     		    01 29,193  
    bREIMBURSEMENT     01 312  
    c
    d
    e
    12 Subtotal. Add columns (b), (d), and (e).. 0 29,747 220,626
    13Total. Add line 12, columns (b), (d), and (e)..................
    13
    250,373
    (See worksheet in line 13 instructions to verify calculations.)
    Part XVI-B
    Relationship of Activities to the Accomplishment of Exempt Purposes
    Line No.
    DownArrow     		Explain below how each activity for which income is reported in column (e) of Part XVI-A contributed importantly to
    the accomplishment of the foundation’s exempt purposes (other than by providing funds for such purposes). (See
    instructions.)
    1A CONTRACTS IN ASSISTING THE DESIGNING AND IMPLEMENTING A DISABILITY INCLUSION PROGRAM AS PART OF THE ORGANIZATION'S MISSION TO MAKE A POSITIVE DIFFERENCE IN THE LIVES OF INDIVIDUALS WITH DISABILITIES THROUGH PROGRAMS AND FIELD PARTNERSHIPS CENTERED AROUND PARENTS, EDUCATORS, EMPLOYERS AND INDIVIDUALS.
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 13
    Part XVII
    Information Regarding Transfers To and Transactions and Relationships With Noncharitable Exempt Organizations
    1
    Did the organization directly or indirectly engage in any of the following with any other organization described in section 501(c) (other than section 501(c)(3) organizations) or in section 527, relating to political organizations?
    Yes
    No
    a
    Transfers from the reporting foundation to a noncharitable exempt organization of:
    (1) Cash...................................
    1a(1)
     
    No
    (2) Other assets.................................
    1a(2)
     
    No
    b
    Other transactions:
    (1) Sales of assets to a noncharitable exempt organization....................
    1b(1)
     
    No
    (2) Purchases of assets from a noncharitable exempt organization..................
    1b(2)
     
    No
    (3) Rental of facilities, equipment, or other assets.......................
    1b(3)
     
    No
    (4) Reimbursement arrangements...........................
    1b(4)
     
    No
    (5) Loans or loan guarantees.............................
    1b(5)
     
    No
    (6) Performance of services or membership or fundraising solicitations................
    1b(6)
     
    No
    c
    Sharing of facilities, equipment, mailing lists, other assets, or paid employees..............
    1c
     
    No
    d
    If the answer to any of the above is "Yes," complete the following schedule. Column (b) should always show the fair market value
    of the goods, other assets, or services given by the reporting foundation. If the foundation received less than fair market value
    in any transaction or sharing arrangement, show in column (d) the value of the goods, other assets, or services received.
    (a) Line No. (b) Amount involved (c) Name of noncharitable exempt organization (d) Description of transfers, transactions, and sharing arrangements
    2a
    Is the foundation directly or indirectly affiliated with, or related to, one or more tax-exempt organizations
    described in section 501(c) (other than section 501(c)(3)) or in section 527? ...........
    b
    If "Yes," complete the following schedule.

    (a) Name of organization (b) Type of organization (c) Description of relationship
    Sign Here
    Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than taxpayer) is based on all information of which preparer has any knowledge.
    Bullet Bullet
    May the IRS discuss this return
    with the preparer shown below?
    See instructions.
    Signature of officer or trustee Date Title
    Paid Preparer Use Only Print/Type preparer's name Preparer's Signature Date PTIN
    Firm's name SmallBullet
    		 Firm's EIN SmallBullet
    Firm's address SmallBullet


    		 Phone no.
    Form 990-PF (2020)
    Additional Data


    Software ID:  
    Software Version:  


    Form 990PF - Special Condition Description:
    Special Condition Description
    Schedule B
    (Form 990, 990-EZ,
    or 990-PF)
    Department of the Treasury
    Internal Revenue Service
    Schedule of Contributors

    Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
    Arrow Bullet Go to www.irs.gov/Form990 for the latest information.
    OMB No. 1545-0047
    2020
    Name of the organization
    UNDERSTOOD FOR ALL INC
     
    Employer identification number

    83-2365235
    Organization type (check one):
    Filers of:
    Section:
    Form 990 or 990-EZ






    Form 990-PF




    Check if your organization is covered by the General Rule or a Special Rule.  
    Note: Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
    General Rule
    Special Rules
    ......... Arrow Bullet $  
    Caution: An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
    990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ
    or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
    990-EZ, or 990-PF).
    For Paperwork Reduction Act Notice, see the Instructions
    for Form 990, 990-EZ, or 990-PF.
    Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020) Page 2
    Name of organization
    UNDERSTOOD FOR ALL INC
          		Employer identification number
    83-2365235
    Part I
    Contributors
    Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    1
    THE POSES FAMILY FOUNDATON
     
    145 HUDSON STREET SUITE 5B
     
    NEW YORK, NY10013

    		$ 27,047,481


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    2
    LAURENCE E HIRSCH
    300 CRESCENT COURT SUITE 550
     
    DALLAS, TX75201

    		$ 200,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    3
    BILL AND MELINDA GATES FOUNDATION
     
    PO BOX 23350
     
    SEATTLE, WA98102

    		$ 50,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    4
    MAX'IS CREATIONS INC
    70 WELLESLEY STREET
     
    WESTON, MA024932510

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
     
     
     
     

    		$  


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
     
     
     
     

    		$  


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Page 3
    Name of organization
    UNDERSTOOD FOR ALL INC
          		Employer identification number

    83-2365235
    Part II
    Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
    1
    		 EQUIPMENT AND FURNITURE $ 6,326 2020-12-31
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Page 4
    Name of organization
    UNDERSTOOD FOR ALL INC
          		Employer identification number

    83-2365235
    Part III
    Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
    Use duplicate copies of Part III if additional space is needed.
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Additional Data


    Software ID:  
    Software Version:  

    TY 2020 AccountingFeesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Category Amount Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    PKF O'CONNOR DAVIES LLP 44,500 0 0 44,500
    WITHUMSMITH+BROWN 2,915 0 0 2,915

    Note: To capture the full content of this document, please select landscape mode (11" x 8.5") when printing.

    TY 2020 DepreciationSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description of Property Date Acquired Cost or Other Basis Prior Years' Depreciation Computation Method Rate /
    Life (# of years)    		 Current Year's Depreciation Expense Net Investment Income Adjusted Net Income Cost of Goods Sold Not Included
    FURNITURE AND FIXTURES 2020-12-31 3,393   SL 7.000000000000 0 0 0  
    COMPUTERS AND EQUIPMENT 2019-06-30 148,158 9,869 SL 5.000000000000 26,482 0 26,482  
    PHOTO PRODUCTION EQUIPMENT 2019-06-30 100,208 5,923 SL 7.000000000000 14,674 0 14,674  
    CONSTRUCTION IN PROGRESS 2019-01-01 2,544,564   NC 0 % 0 0 0  

    TY 2020 GeneralExplanationAttachment
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Identifier Return Reference Explanation
      FORM 990PF, PART IX-A, LINE 1: AN ESTIMATED 1 IN 5 PEOPLE IN THE U.S. NAVIGATE LIFE WITH LEARNING AND THINKING DIFFERENCES. YET RESOURCES AND COMMUNITIES ARE HARD TO FIND AND SOCIETY CAN FEEL LIKE IT'S SHAPED FOR A NORMAL THAT DOESN'T EXIST. THAT MEANS PEOPLE GET LEFT BEHIND. AND WHEN THAT HAPPENS, WE ALL MISS OUT. UNDERSTOOD IS AN ORGANIZATION DEDICATED TO SHAPING A WORLD WHERE PEOPLE WHO LEARN AND THINK DIFFERENTLY CAN THRIVE. WHERE ANYONE, REGARDLESS OF DIFFERENCE OR DIAGNOSIS, CAN BE PROUD TO SAY, "I AM UNDERSTOOD." WE DELIVER OUR IMPACT BY:- RAISING AWARENESS TO SHIFT PERCEPTIONS AND ERADICATE STIGMA- UNCOVERING INSIGHTS TO BETTER UNDERSTAND LEARNING AND THINKING DIFFERENCES- CONNECTING FAMILIES THROUGH ONLINE SUPPORT COMMUNITIES- PROVIDING PROVEN, HIGH-IMPACT TOOLS AND INFORMATION FOR FAMILIES, EDUCATORS AND EMPLOYERS UNDERSTOOD WAS FOUNDED IN 2014 AND BORN OUT OF A VISION BY FRED AND NANCY POSES, WHOSE SON LEARNS AND THINKS DIFFERENTLY. OUR INITIAL FOCUS WAS TO PROVIDE PARENTS WITH RESOURCES, CONTENT, AND ACCESS TO SOME OF THE COUNTRY'S LEADING EXPERTS ON LEARNING AND THINKING DIFFERENCES. IN LATE 2018, UNDERSTOOD EXPANDED ITS MISSION BEYOND SUPPORT FOR PARENTS. WE LAUNCHED NEW PROGRAMS THAT TARGET DIFFERENT AUDIENCE SEGMENTS AND WORK TOGETHER TO DELIVER IMPACT AT SCALE. SINCE ITS INCEPTION, UNDERSTOOD HAS PUBLISHED MORE THAN 3000 PIECES OF EXPERT-VETTED CONTENT, CREATED MULTIMEDIA EXPERIENCES, AND BUILT A STRONG SOCIAL MEDIA FOLLOWING. TO DATE THE IMPACT OF THESE COMBINED PROGRAMMATIC EFFORTS REACH OVER 2 MILLION MONTHLY VISITORS TO OUR WEBSITE, OVER 400,000 SUBSCRIBERS TO OUR VARIOUS COMMUNITIES, AND OVER 500,000 FOLLOWERS ON OUR SOCIAL MEDIA CHANNELS. A SUMMARY OF OUR PROGRAMS IS BELOW: - THE FAMILIES PROGRAM WHICH TARGETS CAREGIVERS WHO PLAY THE MOST POWERFUL SUPPORT ROLE IN INDIVIDUALS' DEVELOPMENTA. BRAND DEVELOPMENT THROUGH CONTENT CREATION TARGETING FAMILIESB. INFLUENCER AND EXPERT ENGAGEMENT TO GENERATE FAMILY/PARENT CONTENT TO SERVE AS A RESOURCEC. PARTNERSHIP DEVELOPMENT TO IDENTIFY ENTITIES WHO PROVIDE SUPPORT TO FAMILIES/PARENTS LEARNING ABOUT DIFFERENCE - THE YOUNG ADULT PROGRAM WHICH AIMS TO HELP THOSE WHO LEARN AND THINK DIFFERENTLY MAKE SUCCESSFUL TRANSITIONSA. ESTABLISH A PARTNERSHIP WITH EYE TO EYE WHICH ALLOWED FOR SHARED CONTENT GENERATED BY YOUNG ADULTS WITH LEARNING AND THINKING DIFFERENCESB. LAUNCH OF UNDERSTOOD BY US WHICH FEATURES CONTENT CREATED BY YOUNG ADULTS WITH LEARNING AND THINKING DIFFERENCE AND INFLUENCERS OF YOUNG ADULTS.- THE EDUCATOR PROGRAM WHICH AIMS TO HELP TEACHERS MORE CONFIDENTLY AND MORE EFFICACIOUSLY REACH AND TEACH THEIR STUDENTS WHO LEARN AND THINK DIFFERENTLY SO THAT THEY THRIVE IN SCHOOL AND IN LIFE.A. ALL MEANS ALL COHORT GRANTEES/PARTNERS TO EVOLVE TEACHER PRE-SERVICE TRAINING AND IN-PERSON PROFESSIONAL DEVELOPMENT TO CENTRALLY INCORPORATE TEACHING TO THE 1 IN 5, WHILE DELIVERING EFFECTIVE INSTRUCTION TO ALL.B. CREATION OF TEACHER FELLOWSC. CREATION OF EDUCATORS COHORT TO SHARE BEST PRACTICES
      FORM 990PF, PART IX-A, LINE 2: - THE WORKPLACE INITIATIVE - A PROGRAM THAT FOCUSES ON ALL DISABILITIES - AND ENSURING INCLUSION IN THE WORKPLACE. A. ESTABLISH A PARTNERSHIP WITH SHRM TO PROVIDE CERTIFICATION TO HR PROFESSIONALS ABOUT HOW TO CREATE A WORK ENVIRONMENT SUPPORTIVE OF DISABILITIES IN THE WORKPLACEB. ESTABLISH AN EMPLOYER COHORT PROGRAM TO PROVIDE ON-SITE SUPPORT TO COACH/EDUCATE ORGANIZATIONS TO CREATE AN ENVIRONMENT SUPPORTIVE OF PEOPLE WITH DISABILITIES AND TO RECRUIT AND RETAIN EMPLOYEES WITH DISABILITIESC. CREATE AN ONLINE CURRICULUM/LEARNING MODULES THAT ORGANIZATIONS CAN USE TO TRAIN MANAGERS AND EMPLOYEES ON HOW TO CREATE A WORKPLACE FOR PEOPLE WITH DISABILITIES IN THE WORKPLACE.

    TY 2020 LandEtcSchedule2
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Category / Item Cost / Other Basis Accumulated Depreciation Book Value End of Year Fair Market Value
    FURNITURE AND FIXTURES 3,393 0 3,393  
    COMPUTERS AND EQUIPMENT 148,158 36,351 111,807  
    PHOTO PRODUCTION EQUIPMENT 100,208 20,597 79,611  
    CONSTRUCTION IN PROGRESS 2,544,564 0 2,544,564  


    TY 2020 LegalFeesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Category Amount Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    GREENWALD DOHERTY LLP 15,900 0 0 14,161
    DROSSMAN LAW PC 1,948 0 0 4,265
    PILLSBURY WINTHROP SHAW PITTMAN LLP 46,697 0 0 63,451
    OUTSIDE GC LLC 82,620 0 0 79,175
    LOEB & LOEB LLP 1,278 0 0 1,278
    INFOLAWGROUP LLP 180 0 0 180


    TY 2020 OtherAssetsSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description Beginning of Year - Book Value End of Year - Book Value End of Year - Fair Market Value
    SECURITY DEPOSITS 3,070 0 0
    ESCROWED FUNDS & RETAINERS 7,279 14,109 14,109
    OTHER ASSETS 2,693 29,334 29,334


    TY 2020 OtherDecreasesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description Amount
    LOSS ON DISPOSAL OF ASSETS 10,455


    TY 2020 OtherExpensesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description Revenue and Expenses per Books Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    INSURANCE 40,995 0 0 40,995
    PUBLIC RELATIONS AND MARKETING 955,583 0 0 804,388
    IC TEAM 3,499,770 0 0 3,686,698
    CREATIVE EXPENSES 385,745 0 0 343,211
    WEBSITE PLATFORM 1,485,742 0 0 1,603,275
    ADVERTISING EXP 1,307,027 0 0 1,288,895
    PROGRAM/POLICY RESEARCH 180,722 0 0 250,722
    RECRUITMENT EXP 240,875 0 0 241,580
    OFFICE EXP 268,274 0 0 290,850
    TRAINING & PROFESSIONAL DEV 62,908 0 0 50,938
    EVENT EXPENSES 31,013 0 0 24,517
    INFORMATION TECHNOLOGY 35,921 0 0 41,001


    TY 2020 OtherIncomeSchedule2
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description Revenue And Expenses Per Books Net Investment Income Adjusted Net Income
    LICENSING INCOME 100 100 0
    ICC PROGRAMS PARTICIPATION 220,626   220,626
    REBATES AND REWARDS 29,193   0
    REIMBURSEMENT 312   0


    TY 2020 OtherLiabilitiesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Description Beginning of Year - Book Value End of Year - Book Value
    DEFERRED RENT 0 615,134
    PAYCHECK PROTECTION PROGRAM LOAN 0 1,902,818


    TY 2020 OtherProfessionalFeesSchedule
    Name:
    UNDERSTOOD FOR ALL INC
    EIN:
    83-2365235
    Category Amount Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    VOYA 11,641 0 0 9,800
    SAMANTHA GILLELAND 0 0 0 3,490
    MARINER WEALTH ADVISORS LLC 11,680 0 0 14,906
    PRIMEPAY LLC 2,784 0 0 2,594
    QUALIFIED PLAN CONSULTANTS 1,481 0 0 1,481
    WAGEWORKS 33 0 0 33
    NAVEX GLOBAL INC. 2,700 0 0 2,700
    LIAZON 9,609 0 0 9,579
    ADP LLC 9,675 0 0 9,736
    HAKIM WILLIAMS 5,000 0 0 5,000
    HARBOR COMPLIANCE 28,970 0 0 28,970
    KERI GRAY GROUP 1,613 0 0 1,613
    PRINCETON HR INSIGHT LLC 4,500 0 0 4,500
    ROBIN C. HOUSTON LLC 1,373 0 0 875
    THE LIVES OF MEN 5,000 0 0 5,000
    LAWLEY INSURANCE 0 0 0 2,400