Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990-EZ, PART I, LINE 16 | EXPENSES PRINTED MARKETING MATERIAL 15,928 PROMOTIONAL EVENT EXPENSES 7,965 DIGITAL MARKETING 655 RADIO ADVERTISING 16,897 OFFICE SUPPLIES 353 MARKETFEST EVENT EXPENSES 4,971 DUES AND SUBSCRIPTIONS 525 MARKETFEST MARKETING 300 WEBSITE MAINTENANCE 614 TOTAL 48,208 |
| FORM 990-EZ, PART III | WHITE BEAR LAKE MAIN STREET, INC. IS COMMITTED TO PROMOTIONAL EFFORTS AND IMPROVING THE QUALITY AND DIVERSITY OF BUSINESS BY ENCOURAGING ECONOMIC, CULTURAL AND RECREATIONAL DEVELOPMENT, AND ALSO CREATING EXCITEMENT AND ACTIVITY WHILE BUILDING A STRONG BUSINESS IMAGE THROUGH A COMBINED EFFORT FROM BUSINESSES, SERVICES AND COMMUNITY RESIDENTS NOW AND IN THE FUTURE. |
| FORM 990-EZ, PART III, LINE 28 | THE ORGANIZATION SUCCESSFULLY WORKED TO STIMULATE DOWNTOWN ECONOMIC GROWTH TO KEEP OUR DOWNTOWN BUSINESS COMMUNITY VIBRANT. THIS WAS ACCOMPLISHED BY HOLDING ROBUST EVENTS THROUGHOUT THE YEAR AND PROMOTION OF DOWNTOWN BUSINESSES AND EVENTS THROUGH PRINT ADVERTISING, MAGAZINES, RADIO AND SOCIAL MEDIA. |
| FORM 990-EZ, PART III, LINE 29 | THURSDAY NIGHT MARKETFEST IS HELD FOR 7 WEEKS IN THE SUMMER, AND ATTRACTS SEVERAL THOUSAND PEOPLE EACH TIME FOR AN EVENING OF FAMILY FUN AND ENTERTAINMENT. DUE TO COVID RESTRICTIONS, MARKETFEST WAS CANCELLED IN 2020. |
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| Person Name | Explanation |
|---|---|
| SANDY MATZDORF | |
| SHAWN SMITH | |
| LYNETTE HENNINGS | |
| PATTY STEELE | |
| SHANNON MCCARTY | |
| KATIE COOLEY | |
| ROSS CARTER | |
| DREW MILLER | |
| DUSTIN CARLSON | |
| CHARISSE LETOURNEAU | |
| BRUCE BAILEY |