Form990-PF
Click to see list of attachments

Department of the Treasury
Internal Revenue Service

Return of Private Foundation
or Section 4947(a)(1) Trust Treated as Private Foundation
bulletDo not enter social security numbers on this form as it may be made public.
bulletGo to www.irs.gov/Form990PF for instructions and the latest information.
OMB No. 1545-0052
2020
Open to Public Inspection
For calendar year 2020, or tax year beginning 01-01-2020 , and ending 12-31-2020
Name of foundation
THE ADVERTISING EDUCATIONAL FOUNDATION
INC
Number and street (or P.O. box number if mail is not delivered to street address)155 EAST 44TH ST 3RD FL
  Room/suite
City or town, state or province, country, and ZIP or foreign postal code
NEW YORK, NY10017
A Employer identification number

13-3228986
B Telephone number (see instructions)

(212) 986-8060
C bullet
G Check all that apply:

D 1. Foreign organizations, check here............. bullet
2. Foreign organizations meeting the 85%
test, check here and attach computation ... bullet
E bullet
H Check type of organization:
F bullet
I Fair market value of all assets at end
of year (from Part II, col. (c),
line 16)bullet$7,800,261J Accounting method:
 
(Part I, column (d) must be on cash basis.)
Part I Analysis of Revenue and Expenses (The total of amounts in columns (b), (c), and (d) may not necessarily equal the amounts in column (a) (see instructions).) (a) Revenue and
expenses per
books 		(b) Net investment
income 		(c) Adjusted net
income 		(d) Disbursements
for charitable
purposes
(cash basis only)
Revenue 1 Contributions, gifts, grants, etc., received (attach schedule) 336,813
2 Check bullet.............
3 Interest on savings and temporary cash investments 2,046 2,046 2,046
4 Dividends and interest from securities... 150,210 150,210 150,210
5a Gross rents............      
b Net rental income or (loss)  
6a Net gain or (loss) from sale of assets not on line 10 -298,648
b Gross sales price for all assets on line 6a 4,915,310
7 Capital gain net income (from Part IV, line 2)... 0
8 Net short-term capital gain......... 0
9 Income modifications...........  
10a Gross sales less returns and allowances  
b Less: Cost of goods sold....  
c Gross profit or (loss) (attach schedule).....    
11 Other income (attach schedule)....... Click to see attachment 60,480 60,480 60,480
12 Total. Add lines 1 through 11........ 250,901 212,736 212,736
Operating and Administrative Expenses 13 Compensation of officers, directors, trustees, etc. 320,949 0 0 363,218
14 Other employee salaries and wages...... 597,784 0 0 742,313
15 Pension plans, employee benefits....... 173,201 0 0 165,661
16a Legal fees (attach schedule).........        
b Accounting fees (attach schedule).......        
c Other professional fees (attach schedule).... Click to see attachment 191,685 50,575 50,575 109,259
17 Interest...............        
18 Taxes (attach schedule) (see instructions)...        
19 Depreciation (attach schedule) and depletion...      
20 Occupancy..............        
21 Travel, conferences, and meetings....... 6,335 0 0 5,926
22 Printing and publications..........        
23 Other expenses (attach schedule)....... Click to see attachment 98,396 0 15,488 74,512
24 Total operating and administrative expenses.
Add lines 13 through 23.......... 1,388,350 50,575 66,063 1,460,889
25 Contributions, gifts, grants paid....... 0 0
26 Total expenses and disbursements. Add lines 24 and 25 1,388,350 50,575 66,063 1,460,889
27 Subtract line 26 from line 12:
a Excess of revenue over expenses and disbursements -1,137,449
b Net investment income (if negative, enter -0-) 162,161
c Adjusted net income (if negative, enter -0-)... 146,673
For Paperwork Reduction Act Notice, see instructions.
Cat. No. 11289X Form 990-PF (2020)
Form 990-PF (2020)
Page 2
Part II Balance Sheets Attached schedules and amounts in the description column
should be for end-of-year amounts only. (See instructions.) 		Beginning of year End of year
(a) Book Value (b) Book Value (c) Fair Market Value
Assets 1 Cash—non-interest-bearing............. 67,479 88,874 88,874
2 Savings and temporary cash investments......... 633,865 457,542 457,542
3 Accounts receivable bullet66,798
Less: allowance for doubtful accounts bullet   88,499 66,798 66,798
4 Pledges receivable bullet73,450
Less: allowance for doubtful accounts bullet   0 73,450 73,450
5 Grants receivable.................      
6 Receivables due from officers, directors, trustees, and other
disqualified persons (attach schedule) (see instructions).....      
7 Other notes and loans receivable (attach schedule) bullet  
Less: allowance for doubtful accounts bullet        
8 Inventories for sale or use..............      
9 Prepaid expenses and deferred charges.......... 32,548 36,406 36,406
10a Investments—U.S. and state government obligations (attach schedule)      
b Investments—corporate stock (attach schedule)....... 5,753,943 Click to see attachment5,918,000 5,918,000
c Investments—corporate bonds (attach schedule)....... 257,985 Click to see attachment256,950 256,950
11 Investments—land, buildings, and equipment: basis bullet  
Less: accumulated depreciation (attach schedule) bullet        
12 Investments—mortgage loans.............      
13 Investments—other (attach schedule).......... 1,631,602 Click to see attachment902,241 902,241
14 Land, buildings, and equipment: basis bullet  
Less: accumulated depreciation (attach schedule) bullet        
15 Other assets (describe bullet)      
16 Total assets (to be completed by all filers—see the
instructions. Also, see page 1, item I) 8,465,921 7,800,261 7,800,261
Liabilities 17 Accounts payable and accrued expenses.......... 212,846 100,001
18 Grants payable.................    
19 Deferred revenue................. 0 42,450
20 Loans from officers, directors, trustees, and other disqualified persons    
21 Mortgages and other notes payable (attach schedule)......    
22 Other liabilities (describe bullet) Click to see attachment91,460 Click to see attachment57,982
23 Total liabilities (add lines 17 through 22)......... 304,306 200,433
Net Assets or Fund Balances Foundations that follow FASB ASC 958, check here bullet
and complete lines 24, 25, 29 and 30.
24 Net assets without donor restrictions...........    
25 Net assets with donor restrictions............ 8,161,615 7,599,828
Foundations that do not follow FASB ASC 958, check here bullet
and complete lines 26 through 30.
26 Capital stock, trust principal, or current funds........    
27 Paid-in or capital surplus, or land, bldg., and equipment fund    
28 Retained earnings, accumulated income, endowment, or other funds    
29 Total net assets or fund balances (see instructions)..... 8,161,615 7,599,828
30 Total liabilities and net assets/fund balances (see instructions). 8,465,921 7,800,261
Part III
Analysis of Changes in Net Assets or Fund Balances
1
Total net assets or fund balances at beginning of year—Part II, column (a), line 29 (must agree with end-of-year figure reported on prior year’s return) ...............
1
8,161,615
2
Enter amount from Part I, line 27a .....................
2
-1,137,449
3
Other increases not included in line 2 (itemize) bulletClick to see attachment
3
615,658
4
Add lines 1, 2, and 3 ..........................
4
7,639,824
5
Decreases not included in line 2 (itemize) bulletClick to see attachment
5
39,996
6
Total net assets or fund balances at end of year (line 4 minus line 5)—Part II, column (b), line 29 .
6
7,599,828
Form 990-PF (2020)
Form 990-PF (2020)
Page 3
Part IV
Capital Gains and Losses for Tax on Investment Income
(a) List and describe the kind(s) of property sold (e.g., real estate,
2-story brick warehouse; or common stock, 200 shs. MLC Co.)		 (b)
How acquired
P—Purchase
D—Donation 		(c)
Date acquired
(mo., day, yr.) 		(d)
Date sold
(mo., day, yr.)
1 a PUBLICLY TRADED SECURITIES      
b
c
d
e
(e)
Gross sales price 		(f)
Depreciation allowed
(or allowable) 		(g)
Cost or other basis
plus expense of sale 		(h)
Gain or (loss)
(e) plus (f) minus (g)
a 4,915,310   5,213,958 -298,648
b
c
d
e
Complete only for assets showing gain in column (h) and owned by the foundation on 12/31/69 (l)
Gains (Col. (h) gain minus
col. (k), but not less than -0-) or
Losses (from col.(h))
(i)
F.M.V. as of 12/31/69 		(j)
Adjusted basis
as of 12/31/69 		(k)
Excess of col. (i)
over col. (j), if any
a       -298,648
b
c
d
e
2 Capital gain net income or (net capital loss) Bracket If gain, also enter in Part I, line 7
If (loss), enter -0- in Part I, line 7		 Bracket 2 -298,648
3 Net short-term capital gain or (loss) as defined in sections 1222(5) and (6):
If gain, also enter in Part I, line 8, column (c) (see instructions). If (loss), enter -0-
in Part I, line 8 ................... 		Bracket 3 0
Part V
Qualification Under Section 4940(e) for Reduced Tax on Net Investment Income
SECTION 4940(e) REPEALED ON DECEMBER 20, 2019 - DO NOT COMPLETE
1 Reserved
(a)
Reserved 		(b)
Reserved 		(c)
Reserved 		(d)
Reserved
2
Reserved...........................
2
3
Reserved...........................
3
4
Reserved...........................
4
5
Reserved...........................
5
6
Reserved...........................
6
7
Reserved...........................
7
8
Reserved,..........................
8
Form 990-PF (2020)
Form 990-PF (2020)
Page 4
Part VI
Excise Tax Based on Investment Income (Section 4940(a), 4940(b), 4940(e), or 4948—see instructions)
1a Exempt operating foundations described in section 4940(d)(2), check here Bullet and enter “N/A" on line 1. Bracket for line 1a
Date of ruling or determination letter:   (attach copy of letter if necessary–see instructions)
b Reserved................................ 1 2,254
c All other domestic foundations enter 1.39% of line 27b. Exempt foreign organizations enter 4% of Part I, line 12, col. (b)
2 Tax under section 511 (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 2 0
3 Add lines 1 and 2........................... 3 2,254
4 Subtitle A (income) tax (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-) 4 0
5 Tax based on investment income. Subtract line 4 from line 3. If zero or less, enter -0- ..... 5 2,254
6 Credits/Payments:
a 2020 estimated tax payments and 2019 overpayment credited to 2020 6a 10,604
b Exempt foreign organizations—tax withheld at source...... 6b 0
c Tax paid with application for extension of time to file (Form 8868)... 6c 0
d Backup withholding erroneously withheld ........... 6d 0
7 Total credits and payments. Add lines 6a through 6d.............. 7 10,604
8 Enter any penalty for underpayment of estimated tax. Check here if Form 2220 is attached. 8 0
9 Tax due. If the total of lines 5 and 8 is more than line 7, enter amount owed.......Bullet 9  
10 Overpayment. If line 7 is more than the total of lines 5 and 8, enter the amount overpaid...Bullet 10 8,350
11 Enter the amount of line 10 to be: Credited to 2021 estimated taxBullet8,350 RefundedBullet 11 0
Part VII-A
Statements Regarding Activities
1a
During the tax year, did the foundation attempt to influence any national, state, or local legislation or did
Yes
No
it participate or intervene in any political campaign? ....................
1a
 
No
b
Did it spend more than $100 during the year (either directly or indirectly) for political purposes? See the instructions
for the definition.................................
1b
 
No
If the answer is "Yes" to 1a or 1b, attach a detailed description of the activities and copies of any materials
published or distributed by the foundation in connection with the activities.
c
Did the foundation file Form 1120-POL for this year?.....................
1c
 
No
d
Enter the amount (if any) of tax on political expenditures (section 4955) imposed during the year:
(1) On the foundation. bullet$ 0(2) On foundation managers.bullet$ 0
e
Enter the reimbursement (if any) paid by the foundation during the year for political expenditure tax imposed
on foundation managers.bullet$ 0
2
Has the foundation engaged in any activities that have not previously been reported to the IRS?.......
2
 
No
If "Yes," attach a detailed description of the activities.
3
Has the foundation made any changes, not previously reported to the IRS, in its governing instrument, articles
of incorporation, or bylaws, or other similar instruments? If "Yes," attach a conformed copy of the changes....
3
 
No
4a
Did the foundation have unrelated business gross income of $1,000 or more during the year?........
4a
 
No
b
If "Yes," has it filed a tax return on Form 990-T for this year?...................
4b
 
 
5
Was there a liquidation, termination, dissolution, or substantial contraction during the year?.........
5
 
No
If "Yes," attach the statement required by General Instruction T.
6
Are the requirements of section 508(e) (relating to sections 4941 through 4945) satisfied either:
  • By language in the governing instrument, or
  • By state legislation that effectively amends the governing instrument so that no mandatory directions
    • that conflict with the state law remain in the governing instrument?................
    6
    Yes
     
    7
    Did the foundation have at least $5,000 in assets at any time during the year? If "Yes," complete Part II, col. (c),
    and Part XV..................................
    7
    Yes
     
    8a
    Enter the states to which the foundation reports or with which it is registered (see instructions)
    bulletNY
    b
    If the answer is "Yes" to line 7, has the foundation furnished a copy of Form 990-PF to the Attorney
    General (or designate) of each state as required by General Instruction G? If "No," attach explanation .
    8b
    Yes
     
    9
    Is the foundation claiming status as a private operating foundation within the meaning of section 4942(j)(3)
    or 4942(j)(5) for calendar year 2020 or the taxable year beginning in 2020? See the instructions for Part XIV.
    If "Yes," complete Part XIV .............................
    9
    Yes
     
    10
    Did any persons become substantial contributors during the tax year? If "Yes," attach a schedule listing their names
    and addresses. ...............................
    10
     
    No
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 5
    Part VII-A
    Statements Regarding Activities (continued)
    11
    At any time during the year, did the foundation, directly or indirectly, own a controlled entity within the
    meaning of section 512(b)(13)? If "Yes," attach schedule. See instructions .............
    11
     
    No
    12
    Did the foundation make a distribution to a donor advised fund over which the foundation or a disqualified person had
    advisory privileges? If "Yes," attach statement. See instructions.................
    12
     
    No
    13
    Did the foundation comply with the public inspection requirements for its annual returns and exemption application?
    13
    Yes
     
    Website addressbulletN/A
    14
    The books are in care ofbulletCHRISTINE MANNA CO ANA Telephone no.bullet (212) 697-5950

    Located atbullet155 EAST 44TH ST 3RD FLNEW YORKNY ZIP+4bullet10017
    15
    Section 4947(a)(1) nonexempt charitable trusts filing Form 990-PF in lieu of Form 1041 —check here .........bullet
    and enter the amount of tax-exempt interest received or accrued during the year ........bullet
    15
     
    16 At any time during calendar year 2020, did the foundation have an interest in or a signature or other authority over YesNo
    a bank, securities, or other financial account in a foreign country? .................
    16   No
    See the instructions for exceptions and filing requirements for FinCEN Form 114. If "Yes", enter the name of the foreign
    country bullet
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required
    File Form 4720 if any item is checked in the "Yes" column, unless an exception applies.
    Yes
    No
    1a
    During the year did the foundation (either directly or indirectly):
    (1) Engage in the sale or exchange, or leasing of property with a disqualified person?
    (2) Borrow money from, lend money to, or otherwise extend credit to (or accept it from)
    a disqualified person?......................
    (3) Furnish goods, services, or facilities to (or accept them from) a disqualified person?
    (4) Pay compensation to, or pay or reimburse the expenses of, a disqualified person?
    (5) Transfer any income or assets to a disqualified person (or make any of either available
    for the benefit or use of a disqualified person)?...............
    (6) Agree to pay money or property to a government official? (Exception. Check "No"
    if the foundation agreed to make a grant to or to employ the official for a period
    after termination of government service, if terminating within 90 days.).......
    b
    If any answer is "Yes" to 1a(1)–(6), did any of the acts fail to qualify under the exceptions described in Regulations
    section 53.4941(d)-3 or in a current notice regarding disaster assistance? See instructions ........
    1b
     
    No
    ........bullet
    c
    Did the foundation engage in a prior year in any of the acts described in 1a, other than excepted acts,
    that were not corrected before the first day of the tax year beginning in 2020?.............
    1c
     
    No
    2
    Taxes on failure to distribute income (section 4942) (does not apply for years the foundation was a private
    operating foundation defined in section 4942(j)(3) or 4942(j)(5)):
    a
    At the end of tax year 2020, did the foundation have any undistributed income (lines 6d
    and 6e, Part XIII) for tax year(s) beginning before 2020?.............
    If "Yes," list the years bullet20, 20, 20, 20
    b
    Are there any years listed in 2a for which the foundation is not applying the provisions of section 4942(a)(2)
    (relating to incorrect valuation of assets) to the year’s undistributed income? (If applying section 4942(a)(2)
    to all years listed, answer "No" and attach statement—see instructions.) ..............
    2b
     
     
    c
    If the provisions of section 4942(a)(2) are being applied to any of the years listed in 2a, list the years here.
    bullet20, 20, 20, 20
    3a
    Did the foundation hold more than a 2% direct or indirect interest in any business enterprise at
    any time during the year?......................
    b
    If "Yes," did it have excess business holdings in 2020 as a result of (1) any purchase by the foundation
    or disqualified persons after May 26, 1969; (2) the lapse of the 5-year period (or longer period approved
    by the Commissioner under section 4943(c)(7)) to dispose of holdings acquired by gift or bequest; or (3)
    the lapse of the 10-, 15-, or 20-year first phase holding period? (Use Schedule C, Form 4720, to determine
    if the foundation had excess business holdings in 2020.)..................
    3b
     
     
    4a
    Did the foundation invest during the year any amount in a manner that would jeopardize its charitable purposes?
    4a
     
    No
    b
    Did the foundation make any investment in a prior year (but after December 31, 1969) that could jeopardize its
    charitable purpose that had not been removed from jeopardy before the first day of the tax year beginning in 2020?
    4b
     
    No
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 6
    Part VII-B
    Statements Regarding Activities for Which Form 4720 May Be Required (continued)
    5a
    During the year did the foundation pay or incur any amount to:
    Yes
    No
    (1) Carry on propaganda, or otherwise attempt to influence legislation (section 4945(e))?
    (2) Influence the outcome of any specific public election (see section 4955); or to carry
    on, directly or indirectly, any voter registration drive?.............
    (3) Provide a grant to an individual for travel, study, or other similar purposes?
    (4) Provide a grant to an organization other than a charitable, etc., organization described
    in section 4945(d)(4)(A)? See instructions................
    (5) Provide for any purpose other than religious, charitable, scientific, literary, or
    educational purposes, or for the prevention of cruelty to children or animals?.....
    b
    If any answer is "Yes" to 5a(1)–(5), did any of the transactions fail to qualify under the exceptions described in
    Regulations section 53.4945 or in a current notice regarding disaster assistance? See instructions ......
    5b
     
     
    .........bullet
    c
    If the answer is "Yes" to question 5a(4), does the foundation claim exemption from the
    tax because it maintained expenditure responsibility for the grant?..........
    If "Yes," attach the statement required by Regulations section 53.4945–5(d).
    6a
    Did the foundation, during the year, receive any funds, directly or indirectly, to pay premiums on
    a personal benefit contract?.....................
    b
    Did the foundation, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ....
    6b
     
    No
    If "Yes" to 6b, file Form 8870.
    7a
    At any time during the tax year, was the foundation a party to a prohibited tax shelter transaction?
    b
    If "Yes", did the foundation receive any proceeds or have any net income attributable to the transaction? ....
    7b
     
     
    8
    Is the foundation subject to the section 4960 tax on payment(s) of more than $1,000,000 in remuneration or
    excess parachute payment during the year? .................
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors
    1 List all officers, directors, trustees, foundation managers and their compensation. See instructions
    (a) Name and address (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation
     (If not paid, enter
    -0-)     		(d) Contributions to employee benefit plans and deferred compensation (e) Expense account,
    other allowances
    MR GORDON MCLEAN PRESIDENT & CEO
    35.00     		246,948 35,216 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR CHRIS MACDONALD CHAIRMAN
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS VITA HARRIS VICE CHAIR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR BILL IMADA VICE CHAIR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR PAT LAFFERTY VICE CHAIR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR DAVID J MOORE VICE CHAIR / TREASURER
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS NANCY RABSTEJNEK NICHOLS VICE CHAIR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS ANN RUBIN VICE CHAIR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR LOU AVERSANO DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS JUDITH BOOKBINDER DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR DAVID BROT DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR JEFF BUCHAN DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR TIMOTHY CASTELLI DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR DANIEL CHERRY III DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS LISA COLEMAN PH D DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR PETER DENUNZIO DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS VAL DIFEBO DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR OWEN J DOUGHERTY DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS DAISY EXPOSITO-ULLA DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS NERMIN EYUBOGLU PHD DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS BELLE FRANK DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR VINCE HUDSON DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS CAROLE IRGANG DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR TIM JONES DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS MARLA KAPLOWITZ DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS EILEEN KIERNAN DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR PAUL KURNIT DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR CLARENCE LEE PHD DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS DAWN LERMAN PHD DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR ROBERT D LIODICE DIRECTOR
    1.75     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR PETER J MCGUINESS DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR DAVID N MECHLIN DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR WILLIAM M O'BARR PHD DIRECTOR - SEE STATEMENT 16
    1.00     		74,001 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS SUSAN POPPER DIRECTOR THRU 6/22/2020
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR JEF RICHARDS JD PHD DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR HAYES ROTH DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS CYNTHIA ROUND DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR VAN SAPP DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS JENNIFER SCANLON PHD DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR DENIS SISON DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR ANDREA SPIEGEL DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR ANDREW SUSMAN DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR MARK TRUSS DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MR BARRY WACKSMAN DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    PROF WILLIAM H WEINTRAUB DIRECTOR
    1.00     		0 0 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    2 Compensation of five highest-paid employees (other than those included on line 1—see instructions). If none, enter “NONE."
    (a) Name and address of each employee paid more than $50,000 (b) Title, and average
    hours per week
    devoted to position     		(c) Compensation (d) Contributions to
    employee benefit
    plans and deferred
    compensation     		(e) Expense account,
    other allowances
    MR ELLIOT LUM SVP, TALENT STRATEGY
    35.00     		162,913 13,112 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS MARNI GORDON SVP, PARTNERSHIPS
    35.00     		151,223 17,838 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS SHARON HUDSON VP, PROGRAM MANAGER
    35.00     		90,493 19,998 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS MARCIA SOLING VP, CONTENT MANAGER
    35.00     		87,268 10,492 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    MS SARAH PARRISH VP, PROGRAM MANAGER
    35.00     		77,659 11,309 0
    155 EAST 44TH ST 3RD FL
    NEW YORK,NY10017
    Total number of other employees paid over $50,000...................bullet 0
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 7
    Part VIII
    Information About Officers, Directors, Trustees, Foundation Managers, Highly Paid Employees,
    and Contractors (continued)
    3 Five highest-paid independent contractors for professional services (see instructions). If none, enter "NONE".
    (a) Name and address of each person paid more than $50,000 (b) Type of service (c) Compensation
    DUKE UNIVERSITY EDITORIAL SERVICES 161,202
    BOX 90091 DUKE UNIVERSITY
    DURHAM,NC27708
    Total number of others receiving over $50,000 for professional services.............bullet0
    Part IX-A
    Summary of Direct Charitable Activities
    List the foundation’s four largest direct charitable activities during the tax year. Include relevant statistical information such as the number of organizations and other beneficiaries served, conferences convened, research papers produced, etc. Expenses
    1 ACADEMIC PROGRAMS -AEF HAS TWO MAIN ACADEMIC PROGRAMS: ADVERTISING & SOCIETY QUARTERLY (ASQ) AND ADTEXT. ASQ IS A PEER-REVIEWED SCHOLARLY JOURNAL PUBLISHED BY THE AEF AND DISTRIBUTED BY THE JOHNS HOPKINS UNIVERSITY PRESS (JHUP) PROJECT MUSE. AEF ALSO HOLDS AN ANNUAL ASQ COLLOQUIUM THAT GATHERS LEADING SCHOLARS. ADTEXT IS AN ONLINE TEXTBOOK, FOR USE IN WHOLE OR PART, IN COLLEGE COURSES. THE TEXTBOOK EXAMINES THE PLACE OF ADVERTISING IN AMERICAN AND GLOBAL SOCIETY. SINGLE CHAPTERS ON SPECIFIC TOPICS ARE USED AS SUPPLEMENTS IN COURSES ON GENDER, ETHICS, REGIONAL STUDIES, AMERICAN HISTORY, AND GLOBALIZATION. THE FULL SET OF CHAPTERS IS USED AS A MAIN OR SUPPLEMENTARY TEXTBOOK FOR COURSES ON ADVERTISING AND SOCIETY. 223,286
    2 INTERNSHIP PROGRAM -THE MARKETING AND ADVERTISING EDUCATION (MADE) INTERNSHIP PROGRAM WAS LAUNCHED IN 2018. IT PLACES STUDENTS IN PAID SUMMER INTERNSHIPS AND CONNECTS STUDENTS TO THE ADVERTISING AND MARKETING INDUSTRY THROUGH AN ONLINE PLATFORM. ORGANIZATIONS CAN SELECT TOP TALENT FROM A POOL THAT SPANS RACIAL, ETHNIC, GEOGRAPHIC, AND SOCIOECONOMIC GROUPS, RESULTING IN A MORE REPRESENTATIVE INDUSTRY. 18,206
    3 EDUCATIONAL CONFERENCES, MEETING AND EVENTS - AEF HOLDS VARIOUS MEETING AND EVENTS TO ENGAGE: 1) THE MARKETING AND ADVERTISING COMMUNITY, 2) ACADEMIC INSTITUTIONS, 3) PROFESSORS, AND 4) STUDENTS. AEF OFFERS CLASSROOM GUEST SPEAKERS WHO ARE VISITING MARKETING AND ADVERTISING PROFESSIONALS AND ANNUAL VISITING PROFESSOR FELLOWSHIPS THAT PARTNER ACADEMICS WITH AGENCIES AND MARKETING ORGANIZATIONS, COMPELLING THOUGHT LEADERSHIP SYMPOSIA. 13,250
    4 RESEARCH - AEF COMMISSIONS ORIGINAL RESEARCH STUDIES THAT EXPLORES THE CHALLENGES OF ATTRACTING AND RETAINING TALENT, HOW ACADEMIC INSTITUTIONS CAN BETTER ADAPT AND PREPARE STUDENTS FOR MARKETING AND ADVERTISING CAREERS, AND HOW STUDENTS CAN FIND MORE CHOICE AND MEANINGFUL WORK WHEN THEY GRADUATE. THIS RESEARCH IS CONDUCTED THROUGH BRINGING INDUSTRY AND ACADEMIA TOGETHER. 7,922
    Part IX-B
    Summary of Program-Related Investments (see instructions)
    Describe the two largest program-related investments made by the foundation during the tax year on lines 1 and 2. Amount
    1  
    2  
    All other program-related investments. See instructions.
    3  
    Total. Add lines 1 through 3.........................bullet0
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 8
    Part X
    Minimum Investment Return (All domestic foundations must complete this part. Foreign foundations, see instructions.)
    1
    Fair market value of assets not used (or held for use) directly in carrying out charitable, etc.,
    purposes:
    a
    Average monthly fair market value of securities...................
    1a
    6,682,661
    b
    Average of monthly cash balances.......................
    1b
    426,653
    c
    Fair market value of all other assets (see instructions)................
    1c
    148,851
    d
    Total (add lines 1a, b, and c).........................
    1d
    7,258,165
    e
    Reduction claimed for blockage or other factors reported on lines 1a and
    1c (attach detailed explanation) .............
    1e
    0
    2
    Acquisition indebtedness applicable to line 1 assets..................
    2
    0
    3
    Subtract line 2 from line 1d.........................
    3
    7,258,165
    4
    Cash deemed held for charitable activities. Enter 1 1/2% of line 3 (for greater amount, see
    instructions) .............................
    4
    108,872
    5
    Net value of noncharitable-use assets. Subtract line 4 from line 3. Enter here and on Part V, line 4
    5
    7,149,293
    6
    Minimum investment return. Enter 5% of line 5..................
    6
    357,465
    Part XI
    Distributable Amount (see instructions) (Section 4942(j)(3) and (j)(5) private operating foundations and certain foreign organizations check here right arrow and do not complete this part.)
    1
    Minimum investment return from Part X, line 6....................
    1
     
    2a
    Tax on investment income for 2020 from Part VI, line 5......
    2a
     
    b
    Income tax for 2020. (This does not include the tax from Part VI.)...
    2b
     
    c
    Add lines 2a and 2b............................
    2c
     
    3
    Distributable amount before adjustments. Subtract line 2c from line 1............
    3
     
    4
    Recoveries of amounts treated as qualifying distributions................
    4
     
    5
    Add lines 3 and 4............................
    5
     
    6
    Deduction from distributable amount (see instructions).................
    6
     
    7
    Distributable amount as adjusted. Subtract line 6 from line 5. Enter here and on Part XIII, line 1 ...
    7
     
    Part XII
    Qualifying Distributions (see instructions)
    1
    Amounts paid (including administrative expenses) to accomplish charitable, etc., purposes:
    a
    Expenses, contributions, gifts, etc.—total from Part I, column (d), line 26 ..........
    1a
    1,460,889
    b
    Program-related investments—total from Part IX-B..................
    1b
    0
    2
    Amounts paid to acquire assets used (or held for use) directly in carrying out charitable, etc.,
    purposes...............................
    2
     
    3
    Amounts set aside for specific charitable projects that satisfy the:
    a
    Suitability test (prior IRS approval required)....................
    3a
     
    b
    Cash distribution test (attach the required schedule) .................
    3b
     
    4
    Qualifying distributions. Add lines 1a through 3b. Enter here and on Part V, line 8, and Part XIII, line 4
    4
    1,460,889
    5
    Foundations that qualify under section 4940(e) for the reduced rate of tax on net investment
    income. Enter 1% of Part I, line 27b. See instructions.................
    5
    0
    6
    Adjusted qualifying distributions. Subtract line 5 from line 4..............
    6
    1,460,889
    Note: The amount on line 6 will be used in Part V, column (b), in subsequent years when calculating whether the foundation qualifies for
    the section 4940(e) reduction of tax in those years.
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 9
    Part XIII
    Undistributed Income (see instructions)
    (a)
    Corpus     		(b)
    Years prior to 2019     		(c)
    2019     		(d)
    2020
    1 Distributable amount for 2020 from Part XI, line 7  
    2 Undistributed income, if any, as of the end of 2020:
    a Enter amount for 2019 only.......  
    b Total for prior years:20, 20, 20  
    3 Excess distributions carryover, if any, to 2020:
    a From 2015......  
    b From 2016......  
    c From 2017......  
    d From 2018......  
    e From 2019......  
    fTotal of lines 3a through e........  
    4Qualifying distributions for 2020 from Part
    XII, line 4: bullet$  
    a Applied to 2019, but not more than line 2a  
    b Applied to undistributed income of prior years
    (Election required—see instructions).....     		 
    c Treated as distributions out of corpus (Election
    required—see instructions)........     		 
    d Applied to 2020 distributable amount.....  
    e Remaining amount distributed out of corpus  
    5 Excess distributions carryover applied to 2020.    
    (If an amount appears in column (d), the
    same amount must be shown in column (a).)
    6Enter the net total of each column as
    indicated below:
    a Corpus. Add lines 3f, 4c, and 4e. Subtract line 5  
    b Prior years’ undistributed income. Subtract
    line 4b from line 2b ..........     		 
    c Enter the amount of prior years’ undistributed
    income for which a notice of deficiency has
    been issued, or on which the section 4942(a)
    tax has been previously assessed......     		 
    d Subtract line 6c from line 6b. Taxable amount
    —see instructions ...........     		 
    e Undistributed income for 2019. Subtract line
    4a from line 2a. Taxable amount—see
    instructions .............     		 
    f Undistributed income for 2020. Subtract
    lines 4d and 5 from line 1. This amount must
    be distributed in 2021 ..........     		 
    7 Amounts treated as distributions out of
    corpus to satisfy requirements imposed by
    section 170(b)(1)(F) or 4942(g)(3) (Election may
    be required - see instructions) .......     		 
    8 Excess distributions carryover from 2015 not
    applied on line 5 or line 7 (see instructions) ...     		 
    9Excess distributions carryover to 2021.
    Subtract lines 7 and 8 from line 6a ......     		 
    10 Analysis of line 9:
    a Excess from 2016....  
    b Excess from 2017....  
    c Excess from 2018....  
    d Excess from 2019....  
    e Excess from 2020....  
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 10
    Part XIV
    Private Operating Foundations (see instructions and Part VII-A, question 9)
    1a If the foundation has received a ruling or determination letter that it is a private operating
    foundation, and the ruling is effective for 2020, enter the date of the ruling....... bullet
     
    b Check box to indicate whether the organization is a private operating foundation described in section or
    2a Enter the lesser of the adjusted net
    income from Part I or the minimum
    investment return from Part X for each
    year listed ..........     		Tax year Prior 3 years (e) Total
    (a) 2020 (b) 2019 (c) 2018 (d) 2017
    146,673 112,584 73,443 42,646 375,346
    b 85% of line 2a ......... 124,672 95,696 62,427 36,249 319,044
    c Qualifying distributions from Part XII,
    line 4 for each year listed .....     		1,460,889 1,580,498 1,677,131 1,581,582 6,300,100
    d Amounts included in line 2c not used directly
    for active conduct of exempt activities ..........     		0 0 0 0 0
    e Qualifying distributions made directly
    for active conduct of exempt activities.
    Subtract line 2d from line 2c ....     		1,460,889 1,580,498 1,677,131 1,581,582 6,300,100
    3 Complete 3a, b, or c for the
    alternative test relied upon:
    a “Assets" alternative test—enter:
    (1) Value of all assets ......         0
    (2) Value of assets qualifying
    under section 4942(j)(3)(B)(i)    		         0
    b “Endowment" alternative test— enter 2/3
    of minimum investment return shown in
    Part X, line 6 for each year listed...     		238,310 283,913 341,676 374,857 1,238,756
    c “Support" alternative test—enter:
    (1) Total support other than gross
    investment income (interest,
    dividends, rents, payments
    on securities loans (section
    512(a)(5)), or royalties) ....     		        0
    (2) Support from general public
    and 5 or more exempt
    organizations as provided in
    section 4942(j)(3)(B)(iii)....     		        0
    (3) Largest amount of support
    from an exempt organization    		         0
    (4) Gross investment income         0
    Part XV
    Supplementary Information (Complete this part only if the foundation had $5,000 or more in
    assets at any time during the year—see instructions.)
    1Information Regarding Foundation Managers:
    aList any managers of the foundation who have contributed more than 2% of the total contributions received by the foundation
    before the close of any tax year (but only if they have contributed more than $5,000). (See section 507(d)(2).)
    bList any managers of the foundation who own 10% or more of the stock of a corporation (or an equally large portion of the
    ownership of a partnership or other entity) of which the foundation has a 10% or greater interest.
    2Information Regarding Contribution, Grant, Gift, Loan, Scholarship, etc., Programs:
    Check here bullet
    aThe name, address, and telephone number or email address of the person to whom applications should be addressed:
    bThe form in which applications should be submitted and information and materials they should include:
    cAny submission deadlines:
    dAny restrictions or limitations on awards, such as by geographical areas, charitable fields, kinds of institutions, or other
    factors:
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 11
    Part XV
    Supplementary Information (continued)
    3 Grants and Contributions Paid During the Year or Approved for Future Payment
    Recipient If recipient is an individual,
    show any relationship to
    any foundation manager
    or substantial contributor
    		 Foundation
    status of
    recipient     		Purpose of grant or
    contribution     		Amount
    Name and address (home or business)
    aPaid during the year
    Total .................................bullet 3a 0
    bApproved for future payment
    Total .................................bullet 3b 0
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 12
    Part XVI-A
    Analysis of Income-Producing Activities
    Enter gross amounts unless otherwise indicated. Unrelated business income Excluded by section 512, 513, or 514 (e)
    Related or exempt
    function income
    (See instructions.)
    1Program service revenue: (a)
    Business code     		(b)
    Amount     		(c)
    Exclusion code     		(d)
    Amount
    a
    b
    c
    d
    e
    f
    gFees and contracts from government agencies          
    2 Membership dues and assessments....          
    3 Interest on savings and temporary cash
    investments ...........     		    14 2,046  
    4 Dividends and interest from securities....     14 150,210  
    5 Net rental income or (loss) from real estate:
    aDebt-financed property......          
    bNot debt-financed property.....          
    6 Net rental income or (loss) from personal property          
    7 Other investment income.....          
    8 Gain or (loss) from sales of assets other than
    inventory ............     		    18 -298,648  
    9 Net income or (loss) from special events:     01    
    10 Gross profit or (loss) from sales of inventory          
    11 Other revenue:
    aROYALTIES     		    15 60,480  
    b
    c
    d
    e
    12 Subtotal. Add columns (b), (d), and (e).. 0 -85,912 0
    13Total. Add line 12, columns (b), (d), and (e)..................
    13
    -85,912
    (See worksheet in line 13 instructions to verify calculations.)
    Part XVI-B
    Relationship of Activities to the Accomplishment of Exempt Purposes
    Line No.
    DownArrow     		Explain below how each activity for which income is reported in column (e) of Part XVI-A contributed importantly to
    the accomplishment of the foundation’s exempt purposes (other than by providing funds for such purposes). (See
    instructions.)
    Form 990-PF (2020)
    Form 990-PF (2020)
    Page 13
    Part XVII
    Information Regarding Transfers To and Transactions and Relationships With Noncharitable Exempt Organizations
    1
    Did the organization directly or indirectly engage in any of the following with any other organization described in section 501(c) (other than section 501(c)(3) organizations) or in section 527, relating to political organizations?
    Yes
    No
    a
    Transfers from the reporting foundation to a noncharitable exempt organization of:
    (1) Cash...................................
    1a(1)
     
    No
    (2) Other assets.................................
    1a(2)
     
    No
    b
    Other transactions:
    (1) Sales of assets to a noncharitable exempt organization....................
    1b(1)
     
    No
    (2) Purchases of assets from a noncharitable exempt organization..................
    1b(2)
     
    No
    (3) Rental of facilities, equipment, or other assets.......................
    1b(3)
     
    No
    (4) Reimbursement arrangements...........................
    1b(4)
    Yes
     
    (5) Loans or loan guarantees.............................
    1b(5)
     
    No
    (6) Performance of services or membership or fundraising solicitations................
    1b(6)
     
    No
    c
    Sharing of facilities, equipment, mailing lists, other assets, or paid employees..............
    1c
    Yes
     
    d
    If the answer to any of the above is "Yes," complete the following schedule. Column (b) should always show the fair market value
    of the goods, other assets, or services given by the reporting foundation. If the foundation received less than fair market value
    in any transaction or sharing arrangement, show in column (d) the value of the goods, other assets, or services received.
    (a) Line No. (b) Amount involved (c) Name of noncharitable exempt organization (d) Description of transfers, transactions, and sharing arrangements
    1b(4) 1,002,547 ASSOCIATION OF NATIONAL ADVERTISERS INC THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) PAYS FOR CERTAIN EXPENSES ON BEHALF OF THE AEF. ANA ALSO COLLECTS CONTRIBUTIONS FROM ITS MEMBERS THAT HAVE BEEN DESIGNATED FOR AEF. TOTAL REIMBURSEMENTS PAID DURING THE TAX YEAR WAS $1,002,547.
    1c 316,903 ASSOCIATION OF NATIONAL ADVERTISERS INC THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) PROVIDES ADMINISTRATIVE, MANAGEMENT, OPERATIONAL AND SUPPORT ELEMENTS TO AEF AT NO CHARGE. THIS INCLUDES A PROVISION FOR OFFICE SPACE, ADMINISTRATION AND MAINTENANCE OF TELEPHONE AND INTERNET SERVICES, IT SUPPORT AND MAINTENANCE, AUDIT, ACCOUNTING AND LEGAL SERVICES, AND COMMUNICATIONS AND MARKETING. THE ESTIMATED FAIR MARKET VALUE OF SUCH SUPPORT SERVICES PROVIDED DURING THE TAX YEAR WAS $316,903.
    2a
    Is the foundation directly or indirectly affiliated with, or related to, one or more tax-exempt organizations
    described in section 501(c) (other than section 501(c)(3)) or in section 527? ...........
    b
    If "Yes," complete the following schedule.

    (a) Name of organization (b) Type of organization (c) Description of relationship
    ASSOCIATION OF NATIONAL ADVERTISERS INC 501(C)(6) THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) IS THE SOLE MEMBER OF THE AEF.
    Sign Here
    Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than taxpayer) is based on all information of which preparer has any knowledge.
    Bullet Bullet
    May the IRS discuss this return
    with the preparer shown below?
    See instructions.
    Signature of officer or trustee Date Title
    Paid Preparer Use Only Print/Type preparer's name Preparer's Signature Date PTIN
    Firm's name SmallBullet
    		 Firm's EIN SmallBullet
    Firm's address SmallBullet


    		 Phone no.
    Form 990-PF (2020)
    Additional Data


    Software ID:  
    Software Version:  


    Form 990PF - Special Condition Description:
    Special Condition Description
    Schedule B
    (Form 990, 990-EZ,
    or 990-PF)
    Department of the Treasury
    Internal Revenue Service
    Schedule of Contributors

    Arrow Bullet Attach to Form 990, 990-EZ, or 990-PF.
    Arrow Bullet Go to www.irs.gov/Form990 for the latest information.
    OMB No. 1545-0047
    2020
    Name of the organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC
    Employer identification number

    13-3228986
    Organization type (check one):
    Filers of:
    Section:
    Form 990 or 990-EZ






    Form 990-PF




    Check if your organization is covered by the General Rule or a Special Rule.  
    Note: Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.
    General Rule
    Special Rules
    ......... Arrow Bullet $  
    Caution: An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
    990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ
    or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
    990-EZ, or 990-PF).
    For Paperwork Reduction Act Notice, see the Instructions
    for Form 990, 990-EZ, or 990-PF.
    Cat. No. 30613XSchedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020) Page 2
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors
    Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    1
    IPG
     
    909 3RD STREET
     
    NEW YORK, NY10022

    		$ 25,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    2
    MCCANN NEW YORK
     
    622 3RD AVE
     
    NEW YORK, NY10017

    		$ 22,150


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    3
    HEARST
     
    300 WEST 57TH STREET 12TH FLOOR
     
    NEW YORK, NY10019

    		$ 15,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    4
    GOOGLE
     
    111 EIGHTH AVENUE
     
    NEW YORK, NY10011

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    5
    BRITEPOOL
     
    31 PENN PLAZA 132 WEST 31ST STREET
     
    NEW YORK, NY10001

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    6
    IW GROUP
     
    215 PARK AVE SOUTH
     
    NEW YORK, NY10003

    		$ 10,000


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number
    13-3228986
    Part I
    Contributors
    Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    7
    J WALTER THOMPSON
     
    466 LEXINGTON AVE
     
    NEW YORK, NY10017

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    8
    NATIONAL PHILANTHROPIC TRUST
     
    165 TOWNSHIP LINE RD SUITE 1200
     
    JENKINTOWN, PA19046

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    9
    PROTO INNOVATION
     
    3 WORLD TRADE CENTER 34TH FL
     
    NEW YORK, NY10007

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    10
    VERIZON
     
    140 WEST STREET
     
    NEW YORK, NY10013

    		$ 10,000


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
    11
    CLARENCE LEE
     
    401B SAGE HALL
     
    ITHACA, NY14853

    		$ 9,200


    (Complete Part II for noncash contributions.)
    (a)
    No.    		 (b)
    Name, address, and ZIP + 4    		 (c)
    Total contributions    		 (d)
    Type of contribution
     
     
     
     

    		$  


    (Complete Part II for noncash contributions.)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Page 3
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number

    13-3228986
    Part II
    Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    (a)
    No. from Part I    		 (b)
    Description of noncash property given    		 (c)
    FMV (or estimate)
    (See instructions)     		(d)
    Date received
     
    		$    
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Page 4
    Name of organization
    THE ADVERTISING EDUCATIONAL FOUNDATION
    INC         		Employer identification number

    13-3228986
    Part III
    Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) Arrow Bullet$  
    Use duplicate copies of Part III if additional space is needed.
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    (a)
    No. from Part I    		 (b) Purpose of gift (c) Use of gift (d) Description of how gift is held
     
    (e) Transfer of gift
    Transferee's name, address, and ZIP 4 Relationship of transferor to transferee
     
     
         
     
    Schedule B (Form 990, 990-EZ, or 990-PF) (2020)
    Additional Data


    Software ID:  
    Software Version:  

    TY 2020 GeneralExplanationAttachment
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Identifier Return Reference Explanation
    INFORMATION ABOUT OFFICERS AND DIRECTORS FORM 990-PF, PART VIII, LINE 2 THE COMPENSATION INCURRED FOR WILLIAM O'BARR AS THE DIRECTOR FOR EDITORIAL SERVICES WAS $74,001 DURING 2020. THESE SERVICES WERE REASONABLE AND NECESSARY IN CARRYING OUT THE EXEMPT PURPOSES OF THE PRIVATE FOUNDATION.

    TY 2020 InvestmentsCorpBondsSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Name of Bond End of Year Book Value End of Year Fair Market Value
    JPMORGAN CHASE & CO 6.10% 256,950 256,950

    TY 2020 InvestmentsCorpStockSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Name of Stock End of Year Book Value End of Year Fair Market Value
    AGILENT TECHNOLOGIES INC 35,547 35,547
    AKAMAI TECHNOLOGIES INC 188,982 188,982
    BASF SE COMMON STOCK 153,428 153,428
    BIOGEN INC 73,458 73,458
    BRISTOL MYERS SQUIBB CO 142,669 142,669
    BUNGE LIMITED 157,392 157,392
    CARS.COM INC 158,200 158,200
    CHECK POINT SOFTWARE TECH 212,656 212,656
    CINCINNATI FINANCIAL CORP 174,740 174,740
    CISCO SYS INC 172,287 172,287
    COPA HOLDINGS SA CL A 46,338 46,338
    COOPER TIRE & RUBR CO 101,250 101,250
    CORNING INC 147,600 147,600
    CREE INC 52,950 52,950
    GILEAD SCIENCES INC 178,858 178,858
    HEXCEL CORP NEW 67,886 67,886
    HORMEL FOODS CORP 144,491 144,491
    JUNIPER NETWORKS INC 217,222 217,222
    LIONS GATE ENTERTAINMENT 77,316 77,316
    LKQ CORP 81,052 81,052
    MAGNA INTERNATIONAL INC 148,680 148,680
    MATTEL INC DE 165,775 165,775
    MEREDITH CORP 61,440 61,440
    MICROSOFT CORP 189,057 189,057
    MOLSON COORS BREWING CO CL B 187,539 187,539
    NATIONAL INSTRUMENTS CORP 81,289 81,289
    NEW YORK TIMES CO CL A 134,602 134,602
    NOKIA OYJ 198,237 198,237
    NORTHERN TRUST CORP 169,515 169,515
    NOVARTIS AG ADR 184,138 184,138
    PENTAIR PLC 79,635 79,635
    QUALCOMM INC 106,638 106,638
    QUEST DIAGNOSTICS INC. 47,668 47,668
    RAYMOND JAMES FINL INC 86,103 86,103
    RESMED INC 148,792 148,792
    SCHOLASTIC CORP 15,000 15,000
    SCHWAB CHARLES CORP 283,764 283,764
    SMITH & NEPHEW PLC SP ADR 50,604 50,604
    TEGNA INC 273,350 273,350
    TELUS CORP - NON VTG SHS 162,360 162,360
    UNILEVER NV NY SHS-NEW 129,774 129,774
    VARIAN MEDICAL SYSTEMS INC 52,503 52,503
    WABTEC 58,560 58,560
    WALT DISNEY CO 208,357 208,357
    WERNER ENTERPRISES INC 54,908 54,908
    WESTERN DIGITAL CORP 55,390 55,390

    TY 2020 InvestmentsOtherSchedule2
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Category/ Item Listed at Cost or FMV Book Value End of Year Fair Market Value
    ISHARES 1-3 YEAR CREDIT BOND ETF FMV 595,836 595,836
    VANGUARD BD IDX FD INC INTER TERM BD FMV 306,405 306,405

    TY 2020 OtherDecreasesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Amount
    RE-CLASS OF EXCISE TAX 39,996


    TY 2020 OtherExpensesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Revenue and Expenses per Books Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    ANNUAL GALA EXPENSES 15,488 0 15,488 0
    WEBSITE 2,493 0 0 2,381
    HOSTING/PROGRAMS 18,206 0 0 13,206
    TALENT PROJECT 5,839 0 0 4,839
    OFFICE EXPENSES 5,518 0 0 5,518
    DUES AND SUBSCRIPTIONS 4,327 0 0 4,094
    INSURANCE 1,731 0 0 1,731
    OTHER OPERATING EXPENSES 26,607 0 0 25,556
    ONLINE TRAINING PROGRAM 8,827 0 0 7,827
    BAD DEBT EXPENSES 9,216 0 0 9,216
    ADVERTISING 144 0 0 144


    TY 2020 OtherIncomeSchedule2
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Revenue And Expenses Per Books Net Investment Income Adjusted Net Income
    ROYALTIES 60,480 60,480 60,480


    TY 2020 OtherIncreasesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Amount
    NET UNREALIZED GAIN/LOSS ON INVESTMENTS 615,658


    TY 2020 OtherLiabilitiesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Description Beginning of Year - Book Value End of Year - Book Value
    DUE TO AFFILIATE 91,460 57,982


    TY 2020 OtherProfessionalFeesSchedule
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Category Amount Net Investment Income Adjusted Net Income Disbursements for Charitable Purposes
    CITIBANK 19,100 19,100 19,100 0
    FAIRPOINTE CAPITAL INVESTMENT 31,475 31,475 31,475 0
    DUKE UNIVERSITY 132,400 0 0 100,549
    EDWARD TIMKE 8,710 0 0 8,710


    TY 2020 ReasonableCauseExplanation
    Name:
    THE ADVERTISING EDUCATIONAL FOUNDATION
     
    INC
    EIN:
    13-3228986
    Explanation:
    RETURN FILING EXTENDED TO JANUARY 3, 2022THE ADVERTISING EDUCATIONAL FOUNDATION, INC. HAS MADE A DECLARATION WITH THE IRS TO POSTPONE THE FILING OF ITS TAX RETURN TO ON OR BEFORE JANUARY 3, 2022 DUE TO THE EFFECTS OF HURRICANE IDA. THE IRS'S HURRICANE IDA TAX RELIEF POSTPONES VARIOUS TAX FILINGS AND PAYMENTS NORMALLY DUE AFTER SEPTEMBER 1, 2021 THROUGH FEBRUARY 15, 2022. AS SUCH, PLEASE ACCEPT OUR TAX RETURN AS BEING TIMELY FILED.