Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990 - ORGANIZATION'S MISSION | RED WINE & BLUE IS A NATIONAL MEDIA ENGINE AND TRUSTED COMMUNITY POWERED BY SUBURBAN WOMEN WHO BELIEVE IN TRUTH, INCLUSIVITY, VULNERABILITY, AND COURAGE. WE BLEND CONTENT CREATION, COMMUNITY BUILDING, AND FRIEND-TO- FRIEND OUTREACH TO ADVANCE THE ISSUES, CAUSES, AND CANDIDATES THAT ALIGN WITH OUR VALUES. YOU KNOW IT'S RED WINE & BLUE IF IT'S SPIRITED, HONEST, AND UNAFRAID. |
| FORM 990, PAGE 2, PART III, LINE 4A | CONTENT CREATION AND PROMOTION: RED WINE & BLUE USES CONTENT TO ENGAGE AND ORGANIZE SUBURBAN WOMEN. WE MEET WOMEN WHERE THEY ARE TO GET WHERE WE NEED TO GO TOGETHER. WE PRODUCE PARODIES, PERSONAL STORIES, KID EXPLAINERS, PANDEMIC PROFILES, HIGHLY-PERSONAL LIVE STREAMS WITH SENATORS, AUTHORS, FAITH LEADERS, AND MORE THAT DRAW IN WOMEN WHO DO NOT CONSIDER THEMSELVES POLITICAL. OUR CONTENT MEETS THEM WHERE THEY ARE AND MAKES THEM FEEL SEEN, HEARD, AND INSPIRED. TO INCREASE THE VIRAL NATURE OF OUR CONTENT, WE MAKE IT FUN, HEARTFELT, AND HUMOROUS SO THEY FEEL SAFE AND PROUD TO SHARE IT WITH THEIR NETWORKS. COMMUNITY-BUILDING AND FRIEND-TO-FRIEND ORGANIZING: MANY WOMEN FEEL LIKE POLITICAL OUTSIDERS, BUT MOST ARE TRUSTED COMMUNITY INSIDERS, WITH EXTENSIVE NETWORKS BRIDGING MANY DIFFERENT COMMUNITIES AND INTERESTS. AS THEY CONNECT WITH ONE ANOTHER AND SHARE OUR CONTENT ACROSS THESE NETWORKS, THESE TRUSTED MESSENGERS INCREASE RWB'S REACH AND GENERATE ADDITIONAL NEW MEMBERS WHO WANT TO GET INVOLVED. RESEARCH CONFIRMS THAT FRIEND-TO-FRIEND COMMUNICATION IS THE MOST EFFECTIVE FORM OF VOTER OUTREACH, BUT IT'S ALSO PERCEIVED TO BE THE MOST SOCIALLY RISKY. RWB HELPS WOMEN BUILD THE CONFIDENCE AND CIVIC MUSCLE TO TAP THESE RELATIONAL NETWORKS BY SHARING OUR NON-TRADITIONAL CONTENT AND REALIZING THEIR POWER TO INFLUENCE THE PEOPLE THEY KNOW. IN ANY GIVEN WEEK AT RWB, WOMEN ARE HAVING CONVERSATIONS WITH POPULAR AUTHORS LIKE HEATHER COX RICHARDSON OR PULITZER PRIZE-WINNING JOURNALIST CONNIE SCHULTZ; ENGAGING WITH ELECTED OFFICIALS; CREATING CONTENT DEBUNKING THE LATEST RIGHT-WING NARRATIVES ABOUT "SUBURBAN MOMS,- AND HELPING DRIVE POSITIVE NARRATIVES ABOUT POLICY ISSUES THAT IMPACT OUR LIVES BY SHARING STORIES AND MAKING THEM MORE RELATABLE. LOOK AHEAD: FOR 2021-22, RWB WANTS TO BUILD OFF ITS SUCCESSES. RWB IS NOT JUST A POLITICAL ENTITY; WE'RE A CIVIC HOME FOR WOMEN TO FEEL SUPPORTED, INSPIRED, AND EMPOWERED. BY EXPANDING OUR PRESENCE NATIONALLY AS A TRUSTED COMMUNITY AND CONTENT CREATOR, WE WILL CHANNEL THE POWER OF MILLIONS OF SUBURBAN WOMEN TO WIN CAMPAIGNS, FIGHT DISINFORMATION, PROTECT OUR DEMOCRACY, AND ADVANCE OUR VALUES. WE SEEK TO BUILD ADDITIONAL MUSCLE THAT CAN BE READILY DEPLOYED IN SHORT NOTICE WHILE ALSO EMPOWERING HUNDREDS MORE COMMUNITIES OF SUBURBAN WOMEN TO TACKLE ANY GOAL, YEAR-ROUND. |
| FORM 990, PAGE 6, PART VI, LINE 8B | THE ORGANIZATION HAS NO FORMAL COMMITTEES |
| FORM 990, PAGE 6, PART VI, LINE 11B | THE 990 WILL BE REVIEWED BY THE CEO AND ACCOUNTING STAFF AND SHARED WITH THE BOARD AFTER FILING. |
| FORM 990, PAGE 6, PART VI, LINE 12C | THE BOARD OF DIRECTORS AND CEO MONITOR THE TRANSACTIONS OF THE ORGANIZATION FOR THOSE THAT MAY BE IMPACTED BY A CONFLICT OF INTEREST AND UPON IDENTIFICATION, THE BOARD IS MADE AWARE OF SUCH CONFLICTS. |
| FORM 990, PAGE 6, PART VI, LINE 19 | THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY OR FINANCIAL STATEMENTS AVAILABLE. |
| FORM 990, PART IX, LINE 11G | CONTRACT STAFF 262,231 8,754 52,991 |
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