TY 2021 Form 990EZ

Form990EZ

Department of the Treasury
Internal Revenue Service

Short Form
Return of Organization Exempt From Income Tax

Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)

Do not enter social security numbers on this form as it may be made public.

Go to www.irs.gov/Form990EZ for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public
Inspection

Check if applicable:

Address change

Name change

Initial return

Final return/terminated

Amended return

Application pending

C Name of organization
WHITE BEAR LAKE MAIN STREET INC

Number and street (or P. O. box, if mail is not delivered to street address)4701 BANNING AVENUE SUITE C
Room/suite

City or town, state or province, country, and ZIP or foreign postal code WHITE BEAR LAKE, MN55110

D Employer identification number

41-1739870

E Telephone number

(651) 426-1219

F Group Exemption
Number bullet

Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . .	Expenses (Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? WHITE BEAR LAKE MAIN STREET, INC. IS COMMITTED TO PROMOTIONAL EFFORTS AND IMPROVING THE QUALITY AND DIVERSITY OF BUSINESS BY ENCOURAGING ECONOMIC, CULTURAL AND RECREATIONAL DEVELOPMENT, AND ALSO CREATING EXCITEMENT AND ACTIVITY WHILE BUILDING A STRONG BUSINESS IMAGE THROUGH A COMBINED EFFORT FROM BUSINESSES, SERVICES AND COMMUNITY RESIDENTS NOW AND IN THE FUTURE.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 THE ORGANIZATION SUCCESSFULLY WORKED TO STIMULATE DOWNTOWN ECONOMIC GROWTH TO KEEP OUR DOWNTOWN BUSINESS COMMUNITY VIBRANT. THIS WAS ACCOMPLISHED BY HOLDING ROBUST EVENTS THROUGHOUT THE YEAR AND PROMOTION OF DOWNTOWN BUSINESSES AND EVENTS THROUGH PRINT ADVERTISING, MAGAZINES, RADIO AND SOCIAL MEDIA. (Grants $ ) If this amount includes foreign grants, check here ...			28a	42,398
29 THURSDAY NIGHT MARKETFEST IS HELD FOR 7 WEEKS IN THE SUMMER, AND ATTRACTS SEVERAL THOUSAND PEOPLE EACH TIME FOR AN EVENING OF FAMILY FUN AND ENTERTAINMENT. (Grants $ ) If this amount includes foreign grants, check here ...			29a	67,065
30 (Grants $ ) If this amount includes foreign grants, check here ...			30a
31 Other program services (describe in Schedule O) ................ (Grants $ ) If this amount includes foreign grants, check here...	31a
32 Total program service expenses (add lines 28a through 31a)..........	32	109,463

(a) Name and title	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC) (if not paid, enter -0-)
BRUCE BUSHEY PRESIDENT	5.00	0
SHAWN SMITH DIRECTOR	1.00	0
LISA BEECROFT DIRECTOR	1.00	27,909
PATTY STEELE DIRECTOR	1.00	0
SHANNON MCCARTY DIRECTOR	1.00	0
DANIELLE RODE VICE PRESIDE	5.00	0
KATIE COOLEY SECRETARY	2.00	0
DREW MILLER DIRECTOR	1.00	0
DUSTIN CARLSON DIRECTOR	1.00	0
CHARISSE LETOURNEAU TREASURER	3.00	0
KRISTIN CRANMER DIRECTOR	1.00	0
CHRISTI SCHREYER DIRECTOR	5.00	0
JAMEY WORLEY DIRECTOR	1.00	0
COREY ROBERTS DIRECTOR	1.00	0

Yes

Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................

Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..

49a

Did the organization make any transfers to an exempt non-charitable related organization?......

49a

If "Yes," was the related organization a section 527 organization?................

49b

Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and title of each employee	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation

Total number of other employees paid over $100,000 ............. bullet

Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."

(a) Name and business address of each independent contractor	(b) Type of service	(c) Compensation

Return Reference	Explanation
FORM 990-EZ, PART I, LINE 16	EXPENSES PRINTED MARKETING MATERIAL 5,762 PROMOTIONAL EVENT EXPENSES 17,573 DIGITAL MARKETING 860 RADIO ADVERTISING 10,452 MARKET FEST MARKETING 3,789 OFFICE SUPPLIES 94 INSURANCE 2,075 MARKETFEST EVENT EXPENSES 35,865 BANK CHARGES 45 DUES AND SUBSCRIPTIONS 295 WEBSITE MAINTENANCE 502 BRANDING PROJECT 5,545 TOTAL 82,857
FORM 990-EZ, PART III	WHITE BEAR LAKE MAIN STREET, INC. IS COMMITTED TO PROMOTIONAL EFFORTS AND IMPROVING THE QUALITY AND DIVERSITY OF BUSINESS BY ENCOURAGING ECONOMIC, CULTURAL AND RECREATIONAL DEVELOPMENT, AND ALSO CREATING EXCITEMENT AND ACTIVITY WHILE BUILDING A STRONG BUSINESS IMAGE THROUGH A COMBINED EFFORT FROM BUSINESSES, SERVICES AND COMMUNITY RESIDENTS NOW AND IN THE FUTURE.
FORM 990-EZ, PART III, LINE 28	THE ORGANIZATION SUCCESSFULLY WORKED TO STIMULATE DOWNTOWN ECONOMIC GROWTH TO KEEP OUR DOWNTOWN BUSINESS COMMUNITY VIBRANT. THIS WAS ACCOMPLISHED BY HOLDING ROBUST EVENTS THROUGHOUT THE YEAR AND PROMOTION OF DOWNTOWN BUSINESSES AND EVENTS THROUGH PRINT ADVERTISING, MAGAZINES, RADIO AND SOCIAL MEDIA.

Return Reference

Explanation

FORM 990-EZ, PART I, LINE 16

EXPENSES PRINTED MARKETING MATERIAL 5,762 PROMOTIONAL EVENT EXPENSES 17,573 DIGITAL MARKETING 860 RADIO ADVERTISING 10,452 MARKET FEST MARKETING 3,789 OFFICE SUPPLIES 94 INSURANCE 2,075 MARKETFEST EVENT EXPENSES 35,865 BANK CHARGES 45 DUES AND SUBSCRIPTIONS 295 WEBSITE MAINTENANCE 502 BRANDING PROJECT 5,545 TOTAL 82,857

FORM 990-EZ, PART III

WHITE BEAR LAKE MAIN STREET, INC. IS COMMITTED TO PROMOTIONAL EFFORTS AND IMPROVING THE QUALITY AND DIVERSITY OF BUSINESS BY ENCOURAGING ECONOMIC, CULTURAL AND RECREATIONAL DEVELOPMENT, AND ALSO CREATING EXCITEMENT AND ACTIVITY WHILE BUILDING A STRONG BUSINESS IMAGE THROUGH A COMBINED EFFORT FROM BUSINESSES, SERVICES AND COMMUNITY RESIDENTS NOW AND IN THE FUTURE.

FORM 990-EZ, PART III, LINE 28

THE ORGANIZATION SUCCESSFULLY WORKED TO STIMULATE DOWNTOWN ECONOMIC GROWTH TO KEEP OUR DOWNTOWN BUSINESS COMMUNITY VIBRANT. THIS WAS ACCOMPLISHED BY HOLDING ROBUST EVENTS THROUGHOUT THE YEAR AND PROMOTION OF DOWNTOWN BUSINESSES AND EVENTS THROUGH PRINT ADVERTISING, MAGAZINES, RADIO AND SOCIAL MEDIA.

1	Contributions, gifts, grants, and similar amounts received ....................	1
2	Program service revenue including government fees and contracts ................	2	83,247
3	Membership dues and assessments .............................	3	63,100
4	Investment income ....................................	4	6
5a	Gross amount from sale of assets other than inventory .......	5a
b	Less: cost or other basis and sales expenses ............	5b
c	Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ......	5c
6	Gaming and fundraising events
a	Gross income from gaming (attach Schedule G if greater than $15,000)	6a
b	Gross income from fundraising events (not including $ of contributions from fundraising events reported on line 1) (attach Schedule G if the			sum of such gross income and contributions exceeds $15,000) ..	6b
c	Less: direct expenses from gaming and fundraising events ...	6c
d	Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c)	6d
7a	Gross sales of inventory, less returns and allowances ......	7a
b	Less: cost of goods sold .............	7b
c	Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) .........	7c
8	Other revenue (describe in Schedule O) ....................	8
9	Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 ..............	9	146,353

10	Grants and similar amounts paid (list in Schedule O) ................	10
11	Benefits paid to or for members ......................	11
12	Salaries, other compensation, and employee benefits ................	12
13	Professional fees and other payments to independent contractors ............	13	30,963
14	Occupancy, rent, utilities, and maintenance ...................	14
15	Printing, publications, postage, and shipping ...................	15	192
16	Other expenses (describe in Schedule O) ...................	16	82,857
17	Total expenses. Add lines 10 through 16 .................	17	114,012

18	Excess or (deficit) for the year (Subtract line 17 from line 9) ............	18	32,341
19	Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
	end-of-year figure reported on prior year’s return) .................	19	90,103
20	Other changes in net assets or fund balances (explain in Schedule O) ...........	20
21	Net assets or fund balances at end of year. Combine lines 18 through 20 ..........	21	122,444

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