Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990 - ORGANIZATION'S MISSION | THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. |
| FORM 990, PAGE 2, PART III, LINE 4B | CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 33 CONVENTIONS WITH PROJECTED DELEGATES OF 19,336 AND AN ESTIMATED ECONOMIC IMPACT OF 8.8 MILLION. ADVERTISING GENERATED 3.7 MILLION IMPRESSIONS AND 29,944 CLICKS. EARNED MEDIA GENERATED 11,000 IMPRESSIONS FROM 2 ARTICLES WITH AN ESTIMATED VALUE OF 3,050. WEBSITE SESSIONS INCREASED 149% FROM 2021 TO 39,695. |
| FORM 990, PAGE 2, PART III, LINE 4D | STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 571 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 74 STORIES WITH A REACH OF 8.7 MILLION. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE 1,300,000 WEB SESSIONS, 17.9K TOTAL VIDEO VIEWS AND NEW IMAGES ADDED TO ASSET LIBRARY. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER. IN A NORMAL YEAR, INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. VISITOR SERVICES HAD 1,969 DIRECT CONTACTS IN MARKET. |
| FORM 990, PAGE 6, PART VI, LINE 4 | THE FOLLOWING DUTIES OF THE ORGANIZATION'S OFFICERS WERE CHANGED: THE CHAIR APPOINTS THE CHAIR OF THE NOMINATING AND ENGAGEMENT COMMITTEE - PREVIOUSLY APPOINTED ALL COMMITTEES. THE VICE CHAIR NO LONGER OVERSEES THE OPERATIONS OF THE ASSOCIATION OR MAKES REGULAR STATUS REPORTS TO THE EXECUTIVE COMMITTEE AND BOARD OF DIRECTORS. THE NOMINATING AND BOARD ENGAGEMENT COMMITTEE PRESENTS THE NAMES OF THOSE NOMINATED TO SERVE AS THE CHAIR, VICE CHAIR, AND TREASURER - PREVIOUSLY THE DUTY OF THE CHAIR. |
| FORM 990, PAGE 6, PART VI, LINE 11B | MANAGEMENT AND THE BOARD TREASURER WILL REVIEW THE 990. THE FINAL 990 WILL BE PROVIDED TO THE BOARD OF DIRECTORS BEFORE IT IS FILED. |
| FORM 990, PAGE 6, PART VI, LINE 12C | THE ORGANIZATION REGULARLY AND CONSISTENTLY MONITORS THE CONFLICT OF INTEREST POLICY. THEY ANNUALLY FOLLOW UP WITH OFFICERS, DIRECTORS, AND EMPLOYEES ON ANY CONFLICTS OF INTEREST. |
| FORM 990, PAGE 6, PART VI, LINE 15A | ANNUAL EVALUATION IS SENT TO ALL BOARD MEMBERS. EVALUATIONS ARE RETURNED TO THE BOARD TREASURER FOR COMPILATION INTO ONE SUMMARY DOCUMENT. THE SUMMARY DOCUMENT IS REVIEWED BY THE EXECUTIVE COMMITTEE. ANY CHANGE IN COMPENSATION IS RECOMMENDED AND APPROVED BY THE EXECUTIVE COMMITTEE AND THEN PRESENTED TO THE CEO BY THE BOARD CHAIR. |
| FORM 990, PAGE 6, PART VI, LINE 15B | THE CEO CONDUCTS A REVIEW OF COMPARABILITY DATA BY POSITION; THE BOARD APPROVES COMPENSATION IN TOTAL. |
| FORM 990, PAGE 6, PART VI, LINE 19 | AVAILABLE UPON REQUEST |
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