Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990, PART I, LINE 1: | PROMOTION OF THE U.S. AS A PREMIER TRAVEL DESTINATION & COMMUNICATING U.S. ENTRY/EXIT POLICIES & PROCEDURES. |
| FORM 990, PART III, LINE 1: | THE MISSION OF BRAND USA IS TO ENCOURAGE INCREASED INTERNATIONAL VISITATION TO, THROUGH, AND BEYOND THE GATEWAYS. IN DOING SO, WE AIM TO BRING NEW INTERNATIONAL VISITORS TO THE UNITED STATES SO THAT THE ECONOMIC AND DIPLOMATIC BENEFITS OF INTERNATIONAL VISITATION ARE FELT THROUGHOUT THE COUNTRY. |
| FORM 990, PART III, LINE 4A: | CONSUMER MARKETING CAMPAIGNS PROMOTING INCREASED INTERNATIONAL TRAVEL TO THE UNITED STATES IN FURTHERANCE OF CTP'S LEGISLATIVELY MANDATED MISSION. THE CAMPAIGNS ARE COMPRISED OF TV, OUT OF HOME, DIGITAL, PRINT, AND SOCIAL COMPONENTS IN 11 COUNTRIES AND ARE ACTIVE YEAR ROUND. |
| FORM 990, PART III, LINE 4B: | CTP COOPERATIVE MARKETING INTRODUCES POTENTIAL INTERNATIONAL VISITORS TO THE DESTINATIONS AND ATTRACTIONS THAT COMPRISE THE TOURISM OPPORTUNITIES WITHIN THE UNITED STATES. THESE EFFORTS ARE FURTHERED THROUGH CONTENT CREATION (WRITTEN, PHOTO, AND VIDEO) AND CORRESPONDING DIGITAL AND PRINT DISTRIBUTION, AND GENERAL MEDIA BUYING. ALL OF THESE EFFORTS ARE DIRECTED TOWARDS POTENTIAL INTERNATIONAL VISITORS IN FURTHERANCE OF CTP'S LEGISLATIVELY MANDATED MISSION. |
| FORM 990, PART III, LINE 4C: | CTP'S TRADE (BUSINESS-TO-BUSINESS) ACTIVITY IS COMPRISED OF EXHIBITING AT OR HOSTING TRADE SHOWS AROUND THE WORLD, TRAINING AND EDUCATING FOREIGN TRAVEL PROFESSIONALS ON THE BREADTH AND DEPTH OF U.S. TRAVEL OPPORTUNITIES, AND DESIGNING AND DISTRIBUTING POTENTIAL U.S. TRAVEL ITINERARIES TO AND THROUGH TRAVEL SELLERS AROUND THE WORLD. CTP MAINTAINS TRAVEL TRADE PRESENCE IN KEY SOURCE MARKETS TO KEEP THE USA TOP OF MIND VIA A STEADY SCHEDULE OF TRAINING PROGRAMS, EDUCATIONAL WEBINARS, NEWSLETTERS, AND VIRTUAL EVENTS THAT ENGAGE TRAVEL AGENTS AND TOUR OPERATORS. |
| FORM 990, PART VI, SECTION B, LINE 11B | THE 990 INFORMATION IS COMPILED BY THE CORPORATION'S FINANCE DEPARTMENT WHICH WORKS CLOSELY WITH THE INDEPENDENT ACCOUNTING FIRM KPMG IN PREPARING THE RETURN. THE RETURN IS THEN PROVIDED TO MEMBERS OF THE BOARD OF DIRECTORS TO REVIEW PRIOR TO ITS FILING. |
| FORM 990, PART VI, SECTION B, LINE 12C | CONFLICT OF INTEREST POLICY THE CORPORATION FOR TRAVEL PROMOTION HAS A WRITTEN CONFLICT OF INTEREST POLICY. MANAGEMENT MONITORS AND ENFORCES COMPLIANCE BY WAY OF REVIEW BY INTERNAL COUNSEL, THE COLLECTION OF ANNUAL CERTIFICATES AND THROUGH A CONFLICT OF INTEREST COMMITTEE WITH POWER DELEGATED TO IT BY THE BOARD OF DIRECTORS. THE CONFLICT OF INTEREST COMMITTEE IS COMPRISED OF DISINTERESTED DIRECTORS ENSURING THAT NO DIRECTOR WITH A POTENTIAL INTEREST IN THE TRANSACTION HAS A VOTE. |
| FORM 990, PART VI, SECTION B, LINE 15A | THE CORPORATION'S BOARD OF DIRECTORS AUTHORIZED A SEARCH COMMITTEE AND DESIGNATED IT WITH AUTHORITY TO CONDUCT AN EXECUTIVE DIRECTOR (CEO) SEARCH. THE COMMITTEE WAS SELECTED TO RESEARCH AND RECOMMEND A SEARCH FIRM FOR THE COMMITTEE TO CONDUCT THE JOB SEARCH FOR THE EXECUTIVE DIRECTOR (CEO) POSITION. THE BOARD VOTED TO HIRE THE EXECUTIVE SEARCH FIRM, SPENCER STUART, TO CONDUCT THE CEO SEARCH. THE COMMITTEE WAS RESPONSIBLE FOR WORKING WITH THE SEARCH FIRM TO DEVELOP THE WRITTEN EMPLOYMENT CONTRACT, REVIEW THE COMPENSATION AND TO SCREEN THE LEADING CANDIDATES. THE BOARD, IN CONSULTATION WITH THE SEARCH FIRM, SET THE COMPENSATION BASED ON A COMBINATION OF THE FOLLOWING FACTORS: A) BENCHMARKS OF OTHER PUBLIC-PRIVATE PARTNERSHIPS, B) GREATER METRO WASHINGTON DC SALARY BANDS FOR CEO'S, AND C) OTHER NON-PROFIT ORGANIZATIONS OF SIMILAR SIZE AND SCOPE OF SERVICES. ALL MEMBERS OF THE COMMITTEE WERE INDEPENDENT WITH RESPECT TO THE CANDIDATES FOR THE POSITION AND THE EXECUTIVE DIRECTOR (CEO) ULTIMATELY SELECTED. WHILE WORKING WITH THE SEARCH FIRM, THE COMMITTEE CONTEMPORANEOUSLY DOCUMENTED DELIBERATIONS AND DISCUSSIONS. THE MEANS OF DETERMINING COMPENSATION AND DEVELOPING THE WRITTEN EMPLOYMENT CONTRACT WERE ALSO DOCUMENTED THROUGHOUT THE PROCESS. THE CEO'S CURRENT EMPLOYMENT CONTRACT WAS REVIEWED AND BENCHMARKED AGAINST THE EXISTING MARKET IN A COMPENSATION STUDY IN 2018. THE CONTRACT WAS NOT CHANGED AS A RESULT. THE BOARD OF DIRECTORS MEETS QUARTERLY TO REVIEW THE CEO'S PERFORMANCE AND APPROVES VARIABLE COMPENSATION, PER THE TERMS OF THE EMPLOYMENT AGREEMENT AND ANY CHANGES TO BASE COMPENSATION, ON AN ANNUAL BASIS. SUCH APPROVALS OF VARIABLE COMPENSATION OR CHANGES TO BASE COMPENSATION ARE RECORDED IN BOARD MINUTES. ALL CTP EMPLOYEES COMPENSATION IS DETERMINED BY A COMPENSATION STUDY. THE COMPENSATION REVIEW PROCESS WAS LAST DONE FALL 2018. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC ON ITS WEBSITE. THE CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. |
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