Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for instructions and the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
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Total |
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Calendar year
(or fiscal year beginning in)
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(a) 2018 | (b) 2019 | (c) 2020 | (d) 2021 | (e) 2022 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | 30,724,235 | 33,502,124 | 20,599,591 | 52,344,649 | 74,952,274 | 212,122,873 |
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf.... | 0 | |||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | 0 | |||||
| 4 | Total. Add lines 1 through 3 | 30,724,235 | 33,502,124 | 20,599,591 | 52,344,649 | 74,952,274 | 212,122,873 |
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f) .. | 0 | |||||
| 6 | Public support. Subtract line 5 from line 4. | 212,122,873 | |||||
Calendar year
(or fiscal year beginning in)
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(a) 2018 | (b) 2019 | (c) 2020 | (d) 2021 | (e) 2022 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | 30,724,235 | 33,502,124 | 20,599,591 | 52,344,649 | 74,952,274 | 212,122,873 |
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | 93,695,389 | 87,112,402 | 79,279,835 | 96,292,362 | 98,188,558 | 454,568,546 |
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | 0 | 0 | 0 | 0 | 0 | 0 |
| 11 | Total support. Add lines 7 through 10 | 666,965,175 | |||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2018 | (b) 2019 | (c) 2020 | (d) 2021 | (e) 2022 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | ||||||
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | ||||||
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | ||||||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | ||||||
| 6 | Total. Add lines 1 through 5 | ||||||
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | ||||||
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | ||||||
| c | Add lines 7a and 7b.. | ||||||
| 8 | Public support. (Subtract line 7c from line 6.) | ||||||
Calendar year (or fiscal year beginning in) ![]() |
(a) 2018 | (b) 2019 | (c) 2020 | (d) 2021 | (e) 2022 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | ||||||
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | ||||||
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | ||||||
| 11 | Net income from unrelated business activities not included on line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | ||||||
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
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| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 0.015 of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by 0.035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | 1 | |
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
2 | |
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | 3 | |
| 4 Amounts paid to acquire exempt-use assets | 4 | |
| 5 Qualified set-aside amounts (prior IRS approval required - provide details in Part VI) | 5 | |
| 6 Other distributions (describe in Part VI). See instructions | 6 | |
| 7Total annual distributions. Add lines 1 through 6. | 7 | |
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
8 | |
| 9 Distributable amount for 2022 from Section C, line 6 | 9 | |
| 10 Line 8 amount divided by Line 9 amount | 10 | |
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2022 |
(iii) Distributable Amount for 2022 |
|
|---|---|---|---|---|
| 1 Distributable amount for 2022 from Section C, line 6 | ||||
|
2
Underdistributions, if any, for years prior to 2022 (reasonable cause required-- explain in Part VI).
See instructions. |
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| 3 Excess distributions carryover, if any, to 2022: | ||||
| a From 2017....... | ||||
| b From 2018....... | ||||
| c From 2019....... | ||||
| d From 2020....... | ||||
| e From 2021....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2022 distributable amount | ||||
|
i
Carryover from 2017 not applied (see instructions) |
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| j Remainder. Subtract lines 3g, 3h, and 3i from line 3f. | ||||
| 4Distributions for 2022 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2022 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from line 4. | ||||
|
5
Remaining underdistributions for years prior to 2022, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
6
Remaining underdistributions for 2022. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
7 Excess distributions carryover to 2023. Add lines 3j and 4c. |
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| 8 Breakdown of line 7: | ||||
| a Excess from 2018..... | ||||
| b Excess from 2019..... | ||||
| c Excess from 2020..... | ||||
| d Excess from 2021..... | ||||
| e Excess from 2022..... | ||||
| Facts And Circumstances Test |
|---|
| Return Reference | Explanation |
|---|---|
| Schedule A, Part II, Line 17a 10% Facts-and-Circumstances Test | The National Geographic Society continues to qualify as a public charity demonstrated by the fact that it had over 109,000 different donors in 2022 representing a broad base of public support. It continues to have a comprehensive fundraising plan to solicit donations from the public, including other public charities, private foundations, government agencies, and corporations. In 2022, the Society's new Chief of Advancement and CEO helped increase donations by over 80%, raising the Society's support test percentage to over 31%. In addition, the Society's board is representative of a broad base of the public, including a formerly elected public official and experts in the field. No one on the board has family ties to any officer or other trustee. Except during campus renovations, the Society's museum is open to the public year-round and its library is open to the public by appointment. The Society's public lecture series in Grosvenor Auditorium offers numerous opportunities for the public to learn from, and interact with, National Geographic explorers and presenters. The Society also hosts educational workshops on campus for teachers throughout the year. The lecture series and educational workshops have also of course been affected by the campus renovations, but after the renovations are completed, the Society will be able to host even more public events. The Society also provides educational curriculum materials, lesson plans, and certification, to teachers all over the United States and beyond. In 2022, the Education Resource Library served over 3,000 pieces of content in 92.8 million pageviews to more than 46.3 million unique users. The National Geographic Society is one of the most well-known brands worldwide and is associated with scientific discovery and exploration, cultural diversity, education, storytelling, photography, and environmental conservation. |
| Software ID: | 22016089 |
| Software Version: | 2022v5.0 |
Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| Form 990, Part III, Line 4b Science and Innovation Programs cont. | Since 2016, the National Geographic Okavango Wilderness Project has been working with communities and governments to secure permanent, sustainable protection for the greater Okavango Basin - which spans Angola, Namibia, and Botswana. A team of Explorers, local and regional experts, and partners at the Wild Bird Trust are working to accomplish this through rigorous scientific research, impactful conservation education projects, and storytelling about the ecosystem and people who live there. Pristine Seas is an exploration, research, and media project founded and led by National Geographic Explorer-in-Residence Dr. Enric Sala. Its mission is to collaborate with local communities and governments to establish marine protected areas, and spearhead a worldwide network of partners to reach the critical threshold of 30% ocean protection by 2030 (30x30). This includes not only preserving areas that are pristine or near pristine, but also helping to bring closer to pristine (i.e., to restore) areas that may have suffered some human impacts but still harbor unique features such as large animals, healthy bottom communities, and outstanding biodiversity. Over the last twelve years, Pristine Seas has carried out expeditions in 34 places, 26 of which have since been protected, covering a total area of 6.5 million square kilometers - more than twice the size of India. In 2022, Pristine Seas completed expeditions to: the Caribbean Pacific coasts of Colombia, Canada's James Hudson Bays, Peninsula Valdez, Argentina, the Caribbean island of Dominica. As a result of our Colombia expedition, the government committed to protect 30% of its waters. The National Geographic Photo Ark is a multiyear effort to raise awareness of and find solutions to some of the most pressing issues affecting wildlife and their habitats. The Photo Ark's three-pronged approach harnesses the power of National Geographic photography and the bold ideas of our explorers. Led by National Geographic explorer Joel Sartore, the project aims to document every species living in the world's zoos and wildlife sanctuaries, inspire action through education, and help save wildlife by supporting on-the-ground conservation efforts. In 2022, Sartore passed the 13,000 species mark with the addition of the spoon billed sandpiper to the Photo Ark. Over the last 12 months, Sartore photographed in Costa Rica, Germany, Poland, Croatia, Netherlands, Belgium, Canada UK, UAE, Austria, and Czechia. In addition to this international coverage, he spent 48 days photographing in U.S. locations and 1,212 species were photographed during the year. National Geographic's Perpetual Planet Expeditions program, a multiyear partnership with Rolex as part of their Perpetual Planet initiative, seeks to study and illuminate Earth's critical systems. This partnership supports expeditions to explore the planet's most critical environments, including high-alpine environments, rainforests, and the ocean. These groundbreaking expeditions fill knowledge gaps to help scientists, decision-makers, and local communities plan for and find solutions to the impacts of climate and environmental change. These systems, however, are increasingly at risk due to global environmental challenges like climate change. That's why National Geographic and Rolex have partnered to support trailblazing scientific research, expeditions, and solutions to increase our understanding of the threats facing the planet's life support systems and drive action to address them. The partnership supports a series of expeditions to examine the impact of climate and environmental change on the planet's most fragile iconic environments, to document the changes occurring and the impIications for people and wildlife. LI/LII Grants--the Level I grant opportunity is designed for individuals who are working to establish themselves in their field, hope to gain experience leading projects, are interested in joining the National Geographic Explorer community, and have not yet received a grant from the National Geographic Society. The Level II grant opportunity is designed for individuals who are more established in their field and are seeking a higher level of funding. Projects at this level should push the boundaries of the applicant's field or discipline and be designed to achieve significant and tangible impacts. Applicants may be new to the Society or existing National Geographic Explorers. Explorer Capacity Development--the Society continues to support Explorers in their capacity development by offering a portfolio of learning and development opportunities, online and in-person. Professional development offerings range from mandatory onboarding courses for all new grantees covering the nuts and bolts of how to talk about their grant and their relationship with the Society to knowing how to abide by the Society's ethics code to honing their competency in service-oriented leadership and cross-cultural collaborations. Every year, a couple of hundred grantees go through the onboarding process. Several hundred Explorers also enroll in skill-building webinars and in-person trainings to deploy hardware (e.g. drop cameras) and software (e.g. ESRI and other mapping tools) and to improve their communications skills. Additionally, dozens of Explorers participate in blended public speaking, video development, and other workshops offered across the world. The National Geographic Society continues to support the Explorers at Large program to develop and enhance its long-standing relationships with some of the world's preeminent scientists, educators, and storytellers. These experts are dedicated to making notable advances in their respective fields and are highly regarded within their field. Groundbreaking discoveries fuel the kind of critical information, conservation initiatives, and compelling stories that are the hallmark of the National Geographic Society. National Geographic Explorers at Large for 2022 are Shahidul Alam, Bob Ballard, Lee Berger, James Cameron, Sylvia Earle, J. Michael Fay, Beverly Joubert, Dereck Joubert, Louise Leakey, Meave Leakey, Maya Lin, Rodrigo Medellin. The Wayfinder Award is presented annually to a cohort of individuals whose innovative work in science, conservation, exploration, education, technology and/or storytelling identifies them as agents for positive change in their fields. Wayfinder Award recipients have proven themselves as the next generation of influential leaders, communicators and innovators whose critical work contributes to moving the National Geographic Society's mission forward. The 2022 Wayfinder Award recipients are: Monica Alcazar-Duarte, Samantha Cristoforetti, Resson Kantai Duff, Farwiza Farhan, Zoleka Filander, Gibbs Kuguru, Yael Martinez, Ariam Mogos, Thai Van Nguyen, Margaret Wickens Pearce, Suzanne Pierre, Sammy Ramsey, Babak Tafreshi, Carlos Velazco, Xi Zhinong. The Hubbard Medal is awarded to individuals for the highest distinction in exploration, scientific research, and discovery. The award most often celebrates years of ground-breaking achievements in a particular field or discipline and has been awarded by NGS since 1906. The 2022 Hubbard Medal honoree is Tom Lovejoy. The National Geographic Society/Buffett Awards for Leadership in Conservation were established by the Society and The Howard G. Buffett Foundation to recognize and celebrate unsung heroes working in the field. Two awards are presented each year: one for achievement in Africa (established in 2002) and the other for achievement in Latin America (established in 2005). The 2022 National Geographic Society/Buffett Awards are Giuliana Furci and Rachel Ikemeh. The Rolex National Geographic Explorer of the Year award is an annual recognition that is awarded to an explorer whose recent actions, achievements and spirit push the boundaries of leadership in exploration and demonstrate a commitment to share new knowledge with the world. The 2022 Explorer of the Year is Tara Roberts. Continued--See Science and Innovation Programs cont. below |
| Form 990, Part III, Line 4a Storytelling Outreach cont. | The National Geographic Society operates a robust portfolio of Storytelling Programs that aim to diversify, strengthen, and amplify the voices that comprise National Geographic's journalism. National Geographic Photo Camp teaches photography to diverse youth populations around the world, including young people from migrant, refugee, at-risk, and economically developing communities, to inspire and empower the next generation of storytellers with a foundation for impactful photojournalism, and a meaningful introduction to the world of photography. National Geographic's Second Assistant program provides training, mentorship, connections, and pathways for female-identifying and BIPOC early-career photographers in the historically underrepresented field of technical photography by matching early-career photographers with a more experienced National Geographic photographer for hands-on mentorship experiences. National Geographic Field Ready is a mentorship and training program to help early career filmmakers advance in their careers, and to increase diversity and inclusion behind the lens of natural history and wildlife filmmaking by providing early-career filmmakers with interactive master classes and one-on-one mentorship from leading industry professionals. The Out of Eden Walk is a years-long journalistic expedition through which National Geographic explorer Paul Salopek is walking the globe, retracing the pathways of human origins from Africa to South America. This 21,000-mile odyssey is an exercise in slow journalism, allowing Paul to report the major stories of our time holistically by slowing down to walking speed to share the full context and voices of local people behind the headlines of the stories of our time. The Out of Eden Walk is a global storytelling initiative for education and cross-cultural engagement that promotes journalistic education and people-to-people connectivity via the ethos of slow journalism. Africa Refocused addresses the critical need for the stories of Africa to be refocused and told through the perspectives of African people, by African people. Africa Refocused is led by Explorers Noel Kok and Pragna Parsotam-Kok and is designed to build the capacity of local African wildlife photographers and filmmakers. The World Water Map is a global accounting of freshwater resources and deficits. The Illegal Wildlife Trade program, "Wildlife Watch", leverages National Geographic's power of storytelling to raise awareness, inspire action, and provide critical tools to reduce the trade in illegal wildlife. The primary storytelling platform is Wildlife Watch, which is dedicated to shining light on commercial-scale exploitation of wildlife and other valued resources, identifying weaknesses in national and international efforts to protect wildlife, and empowering institutions and individuals working for a better world. On December 20, 2022 President Biden signed the Big Cat Public Safety Act into law. This bill was the result of a 30-page award-winning story that ran in the magazine in the December 2019 issue: Captive tigers in the U.S. outnumber those in the wild. It's a problem. This story was funded by Wildlife Watch and Explorer Sharon Guynup's 2017 Storytelling Grant. The Impact Story Lab is an award-winning creative unit within the National Geographic Society that combines world-class storytelling with social and behavioral science to drive positive change. Our interdisciplinary team collaborates with National Geographic Explorers to produce film, video, audio, photography, VR/AR experiences, and other media to help accomplish the goals of their programs. The Lab also conducts research, publishes findings, and hosts workshops to advance the field of impact storytelling. The Impact Story Lab builds on National Geographic's legacy as a global leader in influential storytelling, and furthers our mission of illuminating and protecting the wonder of our world. The Technology division continues to design, deliver and operate capabilities and platforms for numerous internal and external constituents in the service of National Geographic Society's strategic objectives. We continued to invest in the core set of products used by NGS Explorers and staff to engage with one another: Explorer Directory and Explorer Home. We also completed the relaunch and overhaul of the Educator Hub, our platform for offering classroom resources to teachers and students. We further enhanced these and other digital products by rolling out an improved search index and engine. Finally, in late 2022 Technology released the first version of a new NGS Streaming Data Platform and an initial "data product" that unites information from two disparate systems - events management and CRM - into a single view for Advancement's Relationship Managers. The Communications, Marketing, and Brand Division advances the mission of the National Geographic Society by elevating the Society's work as a nonprofit organization, amplifying Explorer-led stories, and driving global brand awareness of our leadership, key programs, initiatives and impact. The professionals within the Division develop and execute mission-driven, on-brand, and strategic communications, content, marketing, creative, and multimedia to promote across a variety of distribution channels and platforms. |
| Form 990, Part III, Line 4c Education Programs, cont. | National Geographic Society licenses the right to publish K-12 textbooks and English Language Teaching products to Cengage Learning under the National Geographic Learning (NGL) trademark. National Geographic works closely with Cengage to ensure these products maintain the highest quality and inspire learners to explore the world. NGL's products center on the unique stories of explorers and photographers to engage learners. In 2022, NGL featured 545 unique explorers through their publications through 1,907 total explorer editorial features. In 2022, NGL sold 1,023,098 units (i.e. est. number of students and teachers) domestically with reading, science, social studies, and math core and supplemental materials for the K-12 market. NGL sold 122 million units (i.e. est. number of students and teachers) for all ages internationally with English Language Teaching (ELT) products. Notably, NGL and their local partners at Sphinx Publishing, have a large-scale partnership with the Ministry of Education in Egypt in which 7 million primary students will be using 28 million NG-branded books featuring over 20 National Geographic Explorers. The Education team leveraged 41 restricted endowments across 30 states and Canada to scale and spread Explorer-centered work into classrooms and communities. We identified and contracted with 24 partners in 2022, that have the potential to reach a combined total of ~5,000 educators and young people, utilizing approximately ~$1.3M in restricted endowment funding in support of NG Next. The bulk of the funding was used to expand the reach of Slingshot Challenge and Photo Camp programming. We believe that by supporting these initiatives, we can continue to build the pipeline of the next generation of Explorers. During 2022, NGS Education continued to recruit, fund, and support a diverse, global group of Explorers with expertise in education doing impactful work that inspires learners of all ages, in any educational setting, to learn about, care for, and protect our world. Funded projects may build capacity in a group of people to care for and take action to preserve, maintain, and expand solutions to protect our world. Projects may also use educational research or tools to advance knowledge about how to effectively spark curiosity and inspire people of all ages. For both strategic purposes, we focus funding on projects that either introduce innovative ideas or take proven ideas and scale or replicate them for larger audiences and/or different geographical areas. In 2022, we added to our portfolio of over a hundred Education Explorers by funding 16 Explorers at Level I and 6 at Level II. (Q1 Q3 Grantees). We also expanded our portfolio of Explorer-led projects at higher funding levels by adding one project in National Geographic's Ocean focus area. The Educator/Explorer Exchange is a year-long, one-to-one co-mentorship experience between an Explorer and a Nat Geo Certified Educator and their classroom. Prompts and milestones that help pace the Exchange are hosted on our Professional Learning platform, and pairs are encouraged to connect directly - asynchronously or synchronously. The program aims to develop new skills in our Explorer and Educator leaders while they collaborate to create new and innovative educational experiences. The 2021-2022 cohort involved 36 Explorer/educator pairs. Participants represented 26 different countries, 16 U.S. States, and 16 different time zones, with expertise across fields, all subjects and grade levels. The Exchange impacted an estimated 1,110 students through real-world experiences that enabled students to learn by doing. Explorer Classroom runs live interactive virtual events that connect young people with National Geographic Explorers. Students hear behind-the-scenes stories and interact with cutting-edge scientists, researchers, and storytellers from around the globe in real-time. All events are free, open to the public, and include an event guide to help educators and learners get the most out of their experience. Education also kicked off the first International version of Explorer Classroom focused on Mexico. Between October 2022 and May 2023, there will be seven Explorer Classroom events, hosted in Spanish, and featuring a cohort of Explorers from Latin America. We are working with a local NGO, Ensena Por Mexico, to recruit schools at various socioeconomic levels, and work with the educators and Explorers on linking content to the Mexican school curriculum. In 2022 Explorer Classroom ran 100 events reaching over 135,000 students. In partnership with The Nature Conservancy, we hosted three Externships, eight-week learning and career development experiences for young people ages 18-25 from across the globe, which help create more equitable conservation and exploration career pathways. The three cohorts focused on both marine freshwater community conservation, engaging 300 college-aged youth from 75+ countries. Program evaluations show the strong impact, including an average net promoter score of 91 and a 50% increase in average level of knowledge about the marine conservation industry. We awarded 42 externs with $2,000 in seed funding to support their community-based conservation solutions. National Geographic Giant Maps offered 53 classroom-sized maps for all 50 United States, Washington, DC, and the Solar System (ranging from 21' x 14' to 21' x 17') and 7 gym-sized maps (average size 25' x 30' of Africa, Asia, Europe, North America, South America, the Pacific, and the Solar System) for sale to the education market. The vinyl floor maps were designed using the expertise of National Geographic's cartographic division and research on elementary spatial thinking. Maps of the continents and Pacific Ocean were designed for K-8 students, and the Solar System Map was intended for K-12 students. State Giant Maps were designed for third-and-fourth-grade state studies. Each map included free, downloadable activities that can be used with the map. In 2022, 206 maps were sold to 95 schools and school districts, reaching an estimate of more than 20,600 students. The Resource Library features free resources for educators aligned to the content and pedagogy standards they must meet, but do this through the lens of explorers. We feature people and places from around the world, with an emphasis on human involvement in a changing planet. Major topics include geography, social studies, earth, life, physical science, technology, and culture. In 2022, we developed long and short-form nonfiction articles, videos, photographs, maps, StoryMaps, infographics, and assessments, and are offered up in themed collections. We also stood up a new content management system and installed a new search tool. In 2022, the Resource Library served 3,000 pieces of content in 92.8 million pageviews to more than 46.3 million unique users. We successfully launched the Slingshot Challenge on October 20, including the digital campaign, landing page and youth and educator toolkits. The Slingshot Challenge is the result of a new partnership between the National Geographic Society and the Paul G. Allen Family Foundation, and aims to identify and support youth 13-18 years of age from around the globe to take action around environmental issues. Youth submit a one-minute video of their idea to solve an environmental problem in their community for a chance to win one of five $10,000 prizes and an invitation to attend our iconic Explorers Festival. By the end of 2022, nearly 3,200 youth and more than 900 educators had registered to participate in the challenge. The challenge closes to submissions at the end of February 2023 and winners will be announced and celebrated in May 2023. Continued--See Education Programs cont. below |
| Form 990, Part III, Line 4c Education Programs, cont. | In collaboration with Putney Student Travel, on November 19, The Education Program team launched the new National Geographic Student Travel, a program that will offer immersive travel experiences for high school-aged students. These experiences will be designed to connect youth with the National Geographic Society, our mission, and our Explorers while building an Explorer Mindset in participants through authentic, experiential travel and exploration. |
| Form 990, Part III, Line 4d Misc. Program Services, cont. | IMPACT INVESTING The Investment Subcommittee with the approval of the Finance Committee directed the Outsourced Chief Investment Officer (OCIO) to deploy a portion of the investment fund to impact investments within the guidelines of the total portfolio. The OCIO has the flexibility to invest across asset classes and will be measured against the MSCI All Country World Index (net) over a full market cycle. Impact parameters must demonstrate strong alignment with one or more of the Society's global mission priorities to help protect species-at-risk, better understand human history and culture, and conserve some of our planet's last wild places. Relevant investment strategies may include but are not limited to environmental sustainability, conservation, resource efficiency, cultural diversity, and education. The National Geographic Society Library Archives--The Society Library's reading room is open to the public by appointment. Library and archives staffers respond to phone calls, letters and emails. In 2022 they handled more than 250 queries from scholars and members of the public. Librarians participated in regional interlibrary loan, provided campus tours, lending items from the physical collection to various DC-area libraries. Finally, books and magazines were donated to nonprofit organizations. Continued--See Misc. Programs cont. below |
| Form 990, Part III, Line 4b Science and Innovation Programs, cont. | The Young Explorers program annually recognizes, empowers, and invests in inspirational next-generation changemakers who have shown exceptional courage in breaking boundaries and leading creative solutions to illuminate and protect the wonder of our world. In 2022, National Geographic brought four Young Explorers to its Washington, D.C., headquarters for a multi-day elevation opportunity. NGS also spent several months redesigning the program and relaunching the experience to provide more support to our Young Explorers. National Geographic's Exploration Technology Lab uses technology development to build and deploy systems and hardware to empower our network of National Geographic Explorers through access to innovative technologies and tools. In 2022 the Exploration Technology Lab has focused on bringing together Explorers and other subject matter experts to facilitate new ideas and approaches to technology innovation, sourcing and supplying Explorers with bespoke and off the shelf technology, tools and training to accelerate their work, and consulting and advising on technology solutions. Examples include collaboration with Explores to record and publish new findings around deep-sea habitat, support Explorers through creation of bespoke technology including animal born camera systems that will help to interpret voices and sounds of sperm whales. Meridian projects activate our Explorers to engage and empower communities around the world, create deeper connections between Explorers, help Explorers broaden their horizons with new skills, ideas, and perspectives, and supercharge Explorers' ability to contribute to creative solutions that combine efforts across science, storytelling, and education. This funding opportunity is only open to Explorers who are collaborating together on a project that combines at least two of NGS's broad disciplines (storytelling, research, technology, education, or conservation) and integrates, engages, and supports local communities in the project. In 2022, NGS funded 15 Meridian Projects for a total funding amount of $1,707,476 this year. The 15 Meridian teams included 67 Explorers as well as numerous local collaborators. The projects will take place in all regions of the world - Asia-Pacific, Latin America, Africa, Europe and the Middle East, and North America - and each project focuses on at least one of NGS' focus areas of wildlife, human ingenuity, ocean, human histories and cultures, and land. |
| Form 990, Part III, Line 4d Misc. Program Services cont. | The National Geographic Society remains committed to operating sustainably and expecting those we work with to continually improve their sustainable operations. The Society's headquarters became the first LEED-EB certified buildings (2003 Silver), and, through ongoing tracking and improvement of energy usage, building maintenance, waste diversion, office supply purchases, and renovation activity, our headquarters remain the most certified and longest continuously certified existing buildings in the world. We rose from Silver to Gold in 2009, and in 2022, applied for our seventh LEED-EB certification. Sustainability goals The Society has a Corporate Responsibility Policy (CRP) that it shares with employees, suppliers, vendors, and partners. The Society also maintains four core company-wide sustainability goals: * to become a carbon negative organization * to work toward zero landfill waste * to practice wise resource stewardship * to have an engaged and healthy workforce Becoming a carbon negative organization The Society performs an annual carbon assessment of its Scope 1, 2, and 3 carbon emissions for 15 businesses/departments with over 70 data points. The goal is to quantify carbon emissions from Society and National Geographic branded activities, reduce such emissions as much as possible, offset emissions that cannot be eliminated and seek out innovative ways to eliminate more emissions. Besides continually evaluating our energy use for efficiencies, we also participate in a demand response program to act as a virtual power plant for our region. The Society purchases RECs (Renewable Energy Certificates) to offset all the electrical usage of our owned buildings and leased space. Offsets are purchased for all non-electrical emissions of Society-owned and leased space and for business travel emissions. Day to day operations are continually evaluated and improved to seek maximum energy and water efficiency. Our headquarters (and all NGS North American facilities) have been carbon neutral since 2009. Sending zero waste to the landfill The Society seeks to reduce waste produced at its headquarters and to reuse, recycle or compost as much as possible. Our landfill diversion rate is over 50%. Employees and tenants share office supplies in communal copy rooms and share excess supplies on internal digital channels to try and reduce the need to purchase new office supplies. Our mail room accepts reusable packaging material and individual shippers are continually on the lookout for less wasteful, more environmentally friendly fill and packaging. Our usable furniture and fixtures are evaluated for reuse at our HQ before being considered for a giveaway. Reusable dishware and utensils are provided in NGS and NGP kitchens to use in place of disposables. Water bottle refill stations are located at all water fountains. Furniture, equipment, supplies, and Nat Geo products that are no longer needed at the headquarters are offered to local organizations, especially nonprofits, schools, and museums. We have centralized multi-stream waste centers throughout our buildings that include paper recycling, container recycling, and composting alongside a stream labeled "landfill." Recycling and upcycling streams include the composting of all food waste and non-recyclable paper products and the re-use or recycling of more than 25 other materials including paper, metals, glass, plastics, electronics, construction materials, used cooking oil, plastic film (shrink wrap/bubble wrap), and disposable masks and gloves. Practicing the wise use of resources Through our Corporate Responsibility Policy, paper suppliers to the Society are asked to provide paper from certified forestry sources, never from old-growth or high-conservation-value designated forests and never bleached with elemental chlorine. National Geographic Society activities and services are to be legally and ethically conducted by treating employees, environments, and cultures with respect. Suppliers who provide manufacturing services to the Society are expected to follow efficient and clean production principles - including taking such measures as re-using waste, process modification, and the awareness and reduction of hazardous materials use. For our ongoing LEED-EB practices, the type of supplies purchased for use at headquarters and the disposal of all items is tracked, ensuring ongoing improvement in sustainable purchasing and landfill diversion. Our cleaning crews use green-e certified cleaning products and our carpenters and painters use low or non-VOC products in facility alterations. Many of the building materials used in the Society are made from recycled material. Our new renovation project has been tasked with abiding by these same considerations to ensure that our new spaces, when completed, can be maintained at the same if not higher LEED-EB standard. Water Restoration Certificates are purchased to offset water usage in the DC headquarters. Low-flow fixtures and smart sprinklers ensure that we minimize water usage in our facilities and around our native and adaptive landscape. Butterfly gardens and beehives on the headquarters grounds and rooftop, respectively, support endangered species and educational efforts. The Society has made a special effort to remove single-use plastic waste and unnecessary plastic at our headquarters. Multiple suppliers and National Geographic teams are seeking plastic pollution free solutions for their operations. Special event badges have been changed from plastic to paper. Reusable dishware and utensils are provided to staff to make disposable plastic utensils or paper dishes and cups (which are generally plastic coated) unnecessary. Coffee makers and bottleless water coolers with CO2 in each kitchen allow staff to fill reusable mugs and bottles. Our coffee service is a multi-serve system that uses compostable filters, multi-use gravity pots, and grounds from a local roaster in reusable containers. In our Cafe and Cafeteria, straws are paper and to-go food packaging is almost entirely compostable or recyclable. Engaged and healthy workforce Sustainability is offered as part of new employee orientation. All occupants of headquarters' buildings are encouraged to join the Green Team to help improve sustainability in our building operations and offerings. All employees and tenants are encouraged to actively participate in and create our many, varied sustainability events and initiatives including Earth Week, courtyard sustainability markets, Bike to Work Day, staff beekeeping, and corporate responsibility advisory groups. Lessons learned in the workplace also help encourage healthier and more sustainable activities outside the office. The Society encourages bicycle commuting locally through the provision of sidewalk bike racks, garaged bike racks, a bike room, bike maintenance stands, air pumps, lockers, and showers, as well as being an official pit stop on Bike to Work Day and arranging employee discounts at bike shops and free membership with bike sharing services. Carpooling and the use of low-emission vehicles are supported through parking discounts and free charging. Employees can even enjoy a metro commuting subsidy or bicycle commuter subsidy. Exercise fitness areas are available to all HQ occupants along with free recycling for 'difficult to recycle' CFLs, batteries, plastic film, and personal electronics. Specific achievements in 2022: In 2022, we were able to bring back * Summer green markets featuring local and sustainable businesses * "Swap Meets" for re-homing personal items several times a year * In-person Bike to Work Day pitstop for staff and neighbors commuting into our area for work; 175 registrants * Briefly returned local farm stand *Updated CRP and created Sustainability Guidelines; both to be released in 2023. *Gave away for re-use 49 tons of furniture, office supplies, and art supplies. Worked with around 50 community organizations to pick up and reuse our 'waste' for free - equipment, furniture, office supplies, books, magazines, decorations, pallets, banners. Over 59,000 lbs of materials given away for free. Another 38,000 lbs went to reuse with paid pickups. Over 50% of our waste diverted from landfills into reuse, recycling, or compost. *Organized collection of old Bike to Work Day banners from other DMV pit stops to be reused by a local artist remaining bike trash into bags, keychains, jewelry, and more. *Launched e-Bikeshare for staff, tenants and guests, providing e-bike lesson, and protective gear. *Collected data to calculate emissions from UPS shipping and remote work to add to carbon footprint accounting. *Evaluated landscaping that can be transplanted ahead of removal for new construction and courtyard renovation and began process of giving away plantings to staff and neighbors. *Had goDCgo update our Get Around Guide - to provide HQ guests clear info |
| Form 990, Part III, Line 4d Description of other program services | (Expenses $ including grants of $)(Revenue $ 62,762) In 2022, miscellaneous program activity included an impact investing directive, continuing sustainability initiatives, and a reading room and library. Continued on Sch. O Other Miscellaneous Programs. |
| Form 990, Part V, Line 3b Reason for not filing Form 990-T | The 990T is on extension awaiting final K-1 investment information necessary to prepare a complete and accurate return. |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | The Society's Form 990 was prepared by tax and financial staff at the Society, and was reviewed by senior management, including the CEO, President and Chief Legal Officer. It was also reviewed by the Society's outside tax advisors. A draft of this Form 990 was provided to the full Board of Trustees for comments and questions before it was filed with the IRS. |
| Form 990, Part VI, Line 12c Conflict of interest policy | The National Geographic Society maintains a Code of Ethics stating the Society's expectation that staff (employees), officers and third party representatives (including independent contractors, consultants, business partners and others who support our mission or receive our funds), will perform their responsibilities in a manner consistent with the highest standards of ethical conduct. The Code of Ethics is published internally, and on the Society's public facing Website https://www.nationalgeographic.org/ethics/. The Code of Ethics is rooted in the Society's commitment to carry out its mission in a manner that earns the respect of everyone we interact with including charitable donors, business associates, third party representatives, Society members, our staff, explorers, fellows, grantees and the general public. In recognition that accomplishing this objective depends on the individual commitment of our staff and business partners to acting with personal integrity, the following core principles apply: (1) we will conduct every aspect of our business in a fair, lawful and ethical manner; (2) we will encourage and expect everyone we work with to do the same; and (3) we will maintain a culture that reinforces these principles. The Code of Ethics includes the Society's Conflict of Interest Policy, which (1) defines potential conflicts of interest and provides several illustrative examples; (2) requires disclosure of any potential conflict to the Society; and (3) prohibits a conflicted staff member from engaging in any activity or decision-making concerning a potential conflict of interest in the absence of disclosure and independent resolution (including recusal and other steps deemed appropriate to resolve the potential conflict) by the Society, as set forth as follows in the terms of the policy itself: Avoid Conflicts of Interest A conflict of interest arises when you, a family member, or a close friend has a business, financial, or personal interest in the other side of a transaction or business dealing with the National Geographic Society. You must always act in the best interest of the Society. This includes being sensitive to situations where it might appear that your responsibility to the Society has been compromised. Here are some ways a conflict of interest might arise: Having a personal, family, or financial interest in any Society transaction Acting as an employee or consultant for, or providing any other assistance to, a competitor Having a financial interest in a competitor, supplier, contractor, grantee, fellow, consultant, or other business partner Hiring or supervising a family member Accepting gifts, discounts, or services beyond policy limits from anyone doing (or seeking) business with the National Geographic Society Most potential conflicts can be resolved in a simple and mutually acceptable way. The key is to disclose the issue promptly-before it becomes an actual conflict that could compromise your responsibility to act exclusively in the National Geographic Society's best interest. If you have a potential conflict of interest, you must report it to your manager-before you engage in any activity related to the situation. Your manager, in consultation with you, Human Resources, and Law Business Affairs, will determine what measures should be taken to resolve it appropriately. Such measures typically include recusing yourself from any decision relating to the matter. If you are unsure but have questions, get help from your manager, Human Resources or the Society's ethics officer. Gifts and Gratuities Staff members may not receive any gift worth more than $100 from any person or organization doing business with the National Geographic Society. Staff members involved in purchasing decisions must take extra care to avoid any gifts that might affect, or appear to affect, their decision-making responsibilities on behalf of the National Geographic Society. Additionally, the Society's Code of Ethics expressly prohibits bribery and all other forms of corruption; sets standards for conducting diligence and for approval of certain third party business relationships; and mandates reporting of any potential issues to the Society's Ethic's Officer, or other designated Society representative as set forth in the Code of Ethics: Corruption and Bribery - Strictly Prohibited Every country we work in has laws against corruption and bribery. We take compliance with these laws seriously. As a U.S.-based organization, the National Geographic Society focuses particular attention on the anti-bribery standards of the U.S. Foreign Corrupt Practices Act. We may not offer, promise, pay, give, or approve any bribe, kickback, or other inducement in the form of cash or anything else of value (such as gifts, travel, entertainment, or charitable contributions) to any person or organization with the intent to exert improper influence over the recipient, induce the recipient to violate their duty of loyalty, secure an improper advantage for the National Geographic Society, or improperly reward the recipient for past conduct. Nor may we allow any third party representative (such as customs clearance brokers, independent contractors, consultants, business partners, or anyone else) to do so on our behalf. Our Anti-Corruption policy sets standards that must be followed in our relationships with explorers, fellows, grantees, third party representatives, field workers ('fixers'), exhibitors, and recipients of charitable donations. Additionally, there are special standards that apply to our interactions with government officials (including travel, accommodations, meals, and entertainment). If you think that an improper payment has been solicited, offered, or made, you must promptly report it to the ethics officer, or another contact listed on the last page of the Code. The Society requires each of its employees including its officers to complete a business conduct certification (referred to as the Society's 'Ethics and Policies Pledge') as a condition of continuing employment annually. Each staff member is required to affirm that: * I have read and I understand my obligations under the National Geographic Society's Code of Ethics. I agree to comply with the Code, the Society's policies, and laws that apply to my responsibilities on behalf of the Society. * I understand that I am obligated to report all potential Code, policy or legal violations I am aware of. I am familiar with the options available to me for asking questions or reporting a potential violation. * I am not aware of any potential violation, or I have reported all potential violations that I am aware of. (A staff member who is aware of an unreported potential violation is prompted to report it prior to completing the certification.)" The Society maintains an Ethics Helpline operated by an independent third party for reporting potential violations or asking questions concerning the Code of Ethics, the Society's policies and/or legal compliance. The Helpline is available 24 hours a day, seven days a week. The Helpline accepts email, web-based and automated phone line submissions, and also offers the option of speaking to a customer service representative. The Helpline accepts anonymous reports and allows an individual who makes a report to receive follow up communications even if he/she chooses to remain anonymous. The Society maintains a separate Code of Ethics for its Directors and Trustees, which is based on the same core principles as the Code applicable to the Society's staff and third party partners, and grounded in the same commitment to maintaining the highest standards of ethics and personal integrity. It includes a Conflict of Interest policy applicable to Directors and Trustees specifically, which mandates disclosure of potential direct or indirect material conflicts involving Board-level decisions, as well as recusal from decision-making and voting on a conflict matter. The Society's Board members may contact the General Counsel or Ethics Officer with questions or concerns, and may also avail themselves of the Society's Ethics Helpline. Each Board member submits a Conflict of Interest Certification annually certifying that: there are no conflicts of interest (or disclosing potential conflicts if any may exist); and committing to continuing disclosure should a conflict arise subsequently. |
| Form 990, Part VI, Line 15a Process to establish compensation of top management official | The Board of Trustees of the National Geographic Society has delegated authority to the Compensation Committee to oversee the compensation and benefits of certain senior executives of the Society. The Committee, which is composed exclusively of independent members of the Board of Trustees, is responsible for overseeing an executive compensation program for the Society's senior executives. The Committee follows the procedures set forth in the IRS regulations under Section 4958 in making compensation decisions. In particular, the Committee engages an independent compensation consultant to prepare and present comparable market data with respect to the Society's cash compensation and benefits programs, and is also advised by outside counsel. The Committee reviews the performance of senior executives and evaluates their compensation and benefits in light of the comparable market data provided by the independent compensation consultant and other relevant factors. The Committee relies on such market data in awarding cash compensation and reviewing benefit programs for the Society's senior executives, and receives an opinion from the independent compensation consultant as to the reasonableness and comparability of the Society's executive compensation and benefits programs to that provided for similar services by similar organizations under similar circumstances. The Committee documents its decisions regarding executive compensation decisions in its minutes. The Chair of the Committee promptly reports all actions taken by the Committee to the full Board of Trustees. |
| Form 990, Part VI, Line 15b Process to establish compensation of other employees | The Compensation Committee followed the process described above at meetings held in March September of 2022 with respect to compensation decisions for the following senior executives positions: CEO, President, CFO, Chief Advancement Officer, Chief Legal Officer, Chief Communications Officer, and Chief Education Officer. The compensation committee also held an ad-hoc meeting in April 2022 to approve a termination of the incentive plan for all staff except for the CEO President. |
| Form 990, Part VI, Line 19 Required documents available to the public | The Society's corporate charter is available to the public through the District of Columbia Department of Consumer and Regulatory Affairs Corporations Division. The financial statements of the tax-exempt parent, the National Geographic Society, are made available in this Form 990. The Society does not currently make its audited financial statements available to the public because they are issued on a consolidated basis, which include financial details of the activities of Society's taxable subsidiary which are not disclosed for competitive reasons. The Society's Forms 990 and 990T are available upon request, as well as online at Guidestar.org. |
| Form 990, Part IX, Line 11g Other Fees | OTHER PROFESSIONAL FEES - Total Expense: 33050858, Program Service Expense: 30473439, Management and General Expenses: 2577419, Fundraising Expenses: ; |
| Form 990, Part XI, Line 9 Other changes in net assets or fund balances | Post-retirement Benefits-FAS 158 - -12289177; Grants cancelled/returned - 254037; misc. adj. - -99870; |
| Software ID: | 22016089 |
| Software Version: | 2022v5.0 |