Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990 - ORGANIZATION'S MISSION | THE PRIMARY OBJECTIVE AND PURPOSES OF THIS ORGANIZATION IS TO PROMOTE THE DOWNTOWN SANTA ANA BUSINESSES. THIS IS ACCOMPLISHED BY HAVING PUBLIC EVENTS THROUGHOUT THE YEAR THAT DRAW THE COMMUNITY INTO THE AREA. FAMILY EVENTS ALONG WITH LIVE MUSIC ON WEEKENDS WITHIN THE AREA ESTABLISHED AS BUSINESS IMPROVEMENT DISTRICT FOR DOWNTOWN SANTA ANA. |
| FORM 990, PAGE 2, PART III, LINE 4A | THE ORGANIZATION CONTINUED TO PROVIDE A MARKETING STAGE PROMOTING THE IMAGE OF DOWNTOWN SANTA ANA AS THE CENTER OF COMMERCE, CULTURE AND COMMUNITY LIFE, TO ALL PROSPECTS INCLUDING SHOPPERS,INVESTORS, NEW BUSINESSES AND VISITORS THROUGH ADVERTISING, RETAIL PROMOTIONS, SPECIAL EVENTS AND MARKETING CAMPAIGNS. ONE EVENT THAT HAS BEEN VERY SUCCESSFUL IS THE BOCA DE ORO FESTIVAL: THE EVENT SHOWCASES THE DIVERSITY OF ORANGE COUNTY LITERARY ARTISTS SCENE, THE FESTIVAL EMPHASIZES LOCAL DIVERSITY, FREE TO EVERYONE.THIS EVENT CONTINUES TO BE VERY SUCCESSFUL BRINGING MANY TO THE DOWNTOWN SANTA ANA AREA. OTHER EVENTS THAT ARE SUCCESSFUL IN ATTACTING SHOPPERS TO THE AREA ARE: THE ART WALK, DANCING IN THE STREET, YOGA, AND CHILDRENS CRAFT EVENTS. OUR GOAL CONTINUES TO BE MARKETING OF EVENTS TO BRING IN SHOPPERS TO THE DOWNTOWN SANTA ANA BUSINESS AREA TO HELP THE BUSINESSES SELL MERCHANDISE AS WELL AS PROMOTING THE RESTAURANTS IN THE AREA. ALL THE EVENTS PLANNED ARE VERY FESTIVE PROVIDING DANCING, FOOD, ENTERTAINMENT AND GAMES TO THE ATTENDEES. |
| FORM 990, PAGE 2, PART III, LINE 4D | SAME AS DESCRIPTION OF 1 EXEMPT PURPOSE ACCOMPLISHMENT. |
| FORM 990, PAGE 6, PART VI, LINE 11B | A COMMITTEE IS DESIGNATED TO REVIEW FORM 990. AFTER REVIEW OF THE FORM 990, THE COMMITTEE WILL SUMMARIZE THEIR FINDINGS TO THE BOARD OF DIRECTORS FOR APPROVAL, UNLESS ANY CHANGES ARE NEEDED. |
| FORM 990, PAGE 6, PART VI, LINE 19 | CONFLICT OF INTEREST POLICY, GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| FORM 990, PART XI, LINE 9 | ROUNDING 3 |
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