TY 2021 Form 990

- TIN:

Form990

Department of the TreasuryInternal Revenue Service

Return of Organization Exempt From Income Tax

Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)

Do not enter social security numbers on this form as it may be made public.

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

A For the 2021 calendar year, or tax year beginning 07-01-2021 , and ending 06-30-2022

BCheck if applicable: Address change Name change Initial return Final return/terminated Amended return Application pending

CName of organization
WISCONSIN MILK MARKETING BOARD INC

Doing business as
DAIRY FARMERS OF WISCONSIN

Number and street (or P.O. box if mail is not delivered to street address)
8418 EXCELSIOR DRIVE

Room/suite

City or town, state or province, country, and ZIP or foreign postal code
MADISON, WI53717

D Employer identification number

39-1455990

E Telephone number

G Gross receipts $ 31,713,167

F Name and address of principal officer:
JESSICA ROGERS-HEINTZ
8418 EXCELSIOR DRIVE
MADISON,WI53717

Tax-exempt status: 501(c)(3) 501(c) ( 6 ) LeftBullet

(insert no.) 4947(a)(1) or 527

Website:

WWW.WISCONSINCHEESE.COM & WWW.WISCONSINDAIRY.ORG

H(a)

Is this a group return for
subordinates? Yes No

H(b)

Are all subordinates
included?

Yes No

If "No," attach a list. See instructions.

H(c)

Group exemption number MediumBullet

K Form of organization: Corporation Trust Association Other MediumBullet

L Year of formation: 1983

M State of legal domicile: WI

Part I

Summary

1	Briefly describe the organization’s mission or most significant activities: WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS A NONPROFIT ORGANIZATION FUNDED BY DAIRY FARMERS THAT PROMOTES WISCONSIN CHEESE AND OTHER DAIRY PRODUCTS FROM AMERICA'S DAIRYLAND. OUR GOAL IS TO INCREASE THE SALE AND CONSUMPTION OF WISCONSIN MILK AND DAIRY PRODUCTS.
2	Check this box
3	Number of voting members of the governing body (Part VI, line 1a) ........	3	25
4	Number of independent voting members of the governing body (Part VI, line 1b) .....	4	25
5	Total number of individuals employed in calendar year 2021 (Part V, line 2a) ......	5	58
6	Total number of volunteers (estimate if necessary) .............	6	0
7a	Total unrelated business revenue from Part VIII, column (C), line 12 ........	7a	0
b	Net unrelated business taxable income from Form 990-T, Part I, line 11 .........	7b	0

		Prior Year	Current Year
8	Contributions and grants (Part VIII, line 1h) .........	85,392	74,653
9	Program service revenue (Part VIII, line 2g) .........	31,041,524	31,494,163
10	Investment income (Part VIII, column (A), lines 3, 4, and 7d ) ....	178,466	98,085
11	Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e)	34,120	39,778
12	Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)	31,339,502	31,706,679
13	Grants and similar amounts paid (Part IX, column (A), lines 1–3 )...	0	0
14	Benefits paid to or for members (Part IX, column (A), line 4).....	0	0
15	Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10)	7,050,193	6,990,116
16a	Professional fundraising fees (Part IX, column (A), line 11e) .....	0	0
b	Total fundraising expenses (Part IX, column (D), line 25) 0
17	Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e)....	24,079,129	24,443,308
18	Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25)	31,129,322	31,433,424
19	Revenue less expenses. Subtract line 18 from line 12.......	210,180	273,255
		Beginning of Current Year	End of Year
20	Total assets (Part X, line 16).............	23,193,761	22,618,845
21	Total liabilities (Part X, line 26).............	2,505,924	2,070,109
22	Net assets or fund balances. Subtract line 21 from line 20.....	20,687,837	20,548,736

Part II

Signature Block

Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.

Sign Here

	Signature of officer	Date

	Type or print name and title

Paid Preparer Use Only

Print/Type preparer's name

Preparer's signature

Date

Check if
self-employed

PTIN

Firm's name MediumBullet

Firm's EIN MediumBullet

Firm's address MediumBullet

Phone no.

May the IRS discuss this return with the preparer shown above? (see instructions) ..........YesNo

For Paperwork Reduction Act Notice, see the separate instructions.

Cat. No. 11282Y Form 990 (2021)

Form 990 (2021)

Page 2

Part III

Statement of Program Service Accomplishments

Check if Schedule O contains a response or note to any line in this Part III..............

Briefly describe the organization’s mission: TO HELP GROW THE DEMAND FOR WISCONSIN MILK BY PROVIDING PROGRAMS THAT ENHANCE THE COMPETITIVENESS OF THE WISCONSIN DAIRY INDUSTRY.

Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ..................... Yes No

If "Yes," describe these new services on Schedule O.

Did the organization cease conducting, or make significant changes in how it conducts, any program
services? ........................... Yes No

If "Yes," describe these changes on Schedule O.

Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.


4a	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	MARKETING COMMUNICATIONS:DAIRY FARMERS OF WISCONSIN (DFW) EXISTS TO BE A TIRELESS ADVOCATE FOR OUR STATE'S DAIRY FARMERS AND IS FOCUSED ON INCREASING DEMAND FOR THE MILK PRODUCED IN OUR STATE. IN WISCONSIN 90% OF OUR MILK GOES INTO MAKING CHEESE, SO WE SPEND THE LARGEST PORTION OF OUR RESOURCES ON ACTIVITIES TO DRIVE DEMAND FOR WISCONSIN CHEESE. WE CONTINUE TO BUILD THE WISCONSIN CHEESE REPUTATION WITH FOOD FANATICS NATIONWIDE BY UTILIZING PUBLIC RELATIONS, DIGITAL ADVERTISING, EVENTS, SEARCH ENGINE OPTIMIZATION (SEO), SOCIAL MEDIA, NATIONWIDE INTEGRATED PROMOTIONS AND OUR NATIONAL BRAND AMBASSADOR COMMUNITY FOR CHEESE LOVERS.WE SHIFTED OUR DIGITAL FOCUS THIS YEAR TO CONCENTRATE MORE HEAVILY ON REACHING OUR TARGET FOOD FANATICS - PEOPLE WHO BELIEVE FOOD IS CORE TO WHO THEY ARE. THROUGH PAID PLACEMENTS IN OUR PRIMARY SOCIAL MEDIA PLATFORMS, FACEBOOK AND INSTAGRAM, WE PROVIDED DEEPER STORYTELLING OF OUR CORE MESSAGES, AND WE BEGAN EXPANDING INTO TIKTOKS AND REELS. ALTHOUGH WE DECREASED OUR TRADITIONAL DIGITAL ADVERTISING EFFORTS, OUR SEO STRATEGIES HELPED US INCREASE ORGANIC TRAFFIC TO WISCONSINCHEESE.COM TO OFFSET SOME OF THAT LOST TRAFFIC, RESULTING IN AN IMPRESSIVE 2 MILLION WEBSITE VISITORS IN FY2022. ON THE CULINARY FRONT, WE PRODUCED FIVE ISSUES OF OUR POPULAR GRATE. PAIR. SHARE. DIGITAL CONSUMER MAGAZINE RESULTING IN OVER 3.2 MILLION IMPRESSIONS AND AN AVERAGE RECIPE REVIEW ON WISCONSINCHEESE.COM OF 4.8 STARS OUT OF 5.IN FY2022, WE RAN THREE INTEGRATED MARKETING CAMPAIGNS, "THE MORE THE MERRIER," "CHEESE IS MY LOVE LANGUAGE AND "WONDERS OF WISCONSIN", WITH THE INTENTION OF DRIVING ENGAGEMENT AND IN-STORE SALES OF WISCONSIN CHEESE."THE MORE THE MERRIER" INCLUDED BOTH CONSUMER AND RETAIL SHOPPER ACTIVATIONS.THE "WISCONSIN CHEESE BOARD AWARDS" CONTEST, FACEBOOK LIVE CHEESE BOARD TUTORIALS AND DIGITAL ADVERTISING GENERATED MORE THAN 19 MILLION IMPRESSIONS AND 405,000 ENGAGEMENTS.THE OMNI-CHANNEL SHOPPER ACTIVATION ENABLED RETAILERS ACROSS THE COUNTRY TO USE A VARIETY OF TACTICS IN STORES AND ONLINE TO DRIVE SHOPPERS TO WISCONSIN CHEESE, INCLUDING FEATURE ADS, RECIPES, AND DISPLAY CONTESTS."CHEESE IS MY LOVE LANGUAGE CREATED A SEASON OF WISCONSIN CHEESE LOVE FROM CHEESE LOVERS DAY (JANUARY 20) THROUGH VALENTINE'S DAY (FEBRUARY 14). THIS CAMPAIGN GENERATED OVER 35 MILLION IMPRESSIONS THROUGH PAID DIGITAL, EXECUTION BY 28 NATIONAL RETAILERS, AND $5.3 MILLION IN EARNED MEDIA COVERAGE."WONDERS OF WISCONSIN"PROMOTED WISCONSIN CHEESE IN OVER 6,200 RETAIL LOCATIONS NATIONWIDE DURING AMERICAN CHEESE MONTH IN MAY. MARKETING MATERIALS FOR RETAILERS ENSURED SHOPPERS COULD SEE THE PROUDLY WISCONSIN CHEESE BADGE IN STORE DISPLAYS, PRINT ADS, ONLINE DIGITAL ADS, EMAIL BLASTS AND SOCIAL POSTS. OVERALL, THE CAMPAIGN RESULTED IN AN AVERAGE SALES LIFT OF 30%.IN FY2022, DFW EARNED OVER $45 MILLION IN EARNED PUBLICITY INDICATING OUR RETURN ON OUR INVESTMENTS WAS AT LEAST 45:1. WE SECURED PLACEMENTS IN SOME WIDELY VIEWED SHOWS AND PUBLICATIONS INCLUDING FOX & FRIENDS, TODAY SHOW, ALL RECIPES, FORBES, PEOPLE AND MORE! PUBLIC RELATIONS SUPPORTED MAJOR CAMPAIGNS AND DROVE OVER FIVE MILLION DOLLARS IN PUBLIC RELATIONS FOR THE "CHEESE IS MY LOVE LANGUAGE" CAMPAIGN ALONE. LOCAL BROADCAST COVERAGE CONTINUED TO GROW AND ACHIEVED PLACEMENTS IN ALL OF OUR KEY RETAIL MARKETS HELPING DRIVE PURCHASE AT LOCAL RETAILERS. PRODUCT PLACEMENTS ON TV SHOWS AND MOVIES RESULTED IN OVER 1 MILLION VIEWERS.DFW'S BRAND ADVOCATE PROGRAM CALLED CHEESELANDIA GREW TO OVER 5,000 MEMBERS IN FY2022. WORD-OF-MOUTH MARKETING HAS BECOME AN IMPORTANT PART OF OUR STRATEGY AS WE CONTINUE TO LEVERAGE CHEESELANDIANS IN EVERY STATE TO ADVOCATE FOR WISCONSIN CHEESE. TO SPARK WORD OF MOUTH WITHIN THIS COMMUNITY, WE ENGAGED COMMUNITY MEMBERS THROUGH VIRTUAL EVENTS, EDUCATION SEMINARS AND SOCIAL MEDIA. ALL OF THIS GENERATED OVER 10,000 CONVERSATIONS ABOUT WISCONSIN CHEESE EACH MONTH.THROUGH STRATEGIC PARTNERSHIPS AND BRAND EXPERIENCES, DFW BUILDS BRAND LOYALTY AMONG OUR FOOD FANATIC AUDIENCE. WE CONTINUED TO TELL THE WISCONSIN CHEESE BRAND STORY THROUGH PARTNERSHIPS WITH WISCONSIN FOODIE (TELEVISION) AND HERITAGE RADIO NETWORK. EPISODES THAT AIRED ON WISCONSIN FOODIE TOLD THE STORY OF WISCONSIN GELATO/CUSTARD/ICE CREAM, HIGHLIGHTED WIDMER'S CHEESE 100TH ANNIVERSARY AND MORE. THROUGH THESE CHANNELS WE FEATURED ORIGINAL CONTENT AND TARGETED ADS TO HUNDREDS OF THOUSANDS OF CONSUMERS. WE ALSO ENGAGED OUR CORE CONSUMER THROUGH THE "CHEESE IS MY LOVE LANGUAGE" CAMPAIGN WHERE 500 PEOPLE WERE NOMINATED BY SOMEONE WHO RECOGNIZED THEM AS A CHEESE LOVER. THE CAMPAIGN RECEIVED THOUSANDS OF NOMINATIONS AND OVER $5 MILLION IN MEDIA COVERAGE.DFW'S MISSION OF GROWING DEMAND AND OUR RELENTLESS ACTIONS TO PROMOTE DAIRY PRODUCTS HAS LED TO WISCONSIN OUTPACING OTHER ORIGINS (SUCH AS FRANCE OR SWITZERLAND) ON AWARENESS, CONSIDERATION AND PURCHASE. CONSUMERS ARE TAKING NOTICE AS AWARENESS OF WISCONSIN CHEESE VARIETIES IS UP TO 60% AND GROWTH OF WISCONSIN SPECIALTY CHEESE RETAIL SALES OUTPACED GROWTH OF THE ENTIRE CHEESE CATEGORY. ALL OF THIS MEANS THAT CONSUMERS RECOGNIZE WISCONSIN FOR ITS AWARD-WINNING CHEESE AND SPECIFICALLY LOOK FOR IT WHEN BUYING CHEESE.

4b	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	CHANNEL PROMOTIONS:DAIRY FARMERS OF WISCONSIN'S CHANNEL PROMOTIONS AREA PROVIDES SUPPORT TO SUPERMARKET RETAILERS, FOOD SERVICE OPERATORS, WHOLESALERS AND DISTRIBUTORS THROUGH A VARIETY OF PROMOTIONAL SUPPORT PROGRAMS TO DRIVE DISTRIBUTION, SALES AND AWARENESS OF WISCONSIN ARTISAN AND SPECIALTY CHEESE. IN FY2022 CHANNEL PROMOTIONS CONTINUED TO ADAPT OUR TACTICS TO THE NEW REALITY AND CIRCUMSTANCES OF THE POST-PANDEMIC MARKETPLACE.WE REOPENED OUR IN-STATE BUYER MISSION FORMAT FOR FY2022 CONDUCTING 16 IN-STATE BUYER MISSIONS AND 5 VIRTUAL BUYER MISSIONS. THIS LED TO PLANNING WITH MULTIPLE RETAILERS FOR BUYER MISSIONS CONDUCTED JULY THROUGH OCTOBER. ONCE AGAIN, THE COMBINATION OF VIRTUAL BUYER MEETINGS AND IN-STATE BUYER MISSIONS CONTINUES TO BE ONE OF OUR MOST SUCCESSFUL PLATFORMS FOR CONNECTING KEY TRADE DECISION MAKERS WITH WISCONSIN CHEESE COMPANIES. IN ADDITION, WE WERE ABLE TO BRING THE WHOLE FOODS TEAM BACK FOR THREE SEPARATE WEEKS OF TRAINING AT THE CENTER FOR DAIRY RESEARCH TO PREPARE THEIR CHEESE MONGERS FOR THE CERTIFIED CHEESE PROFESSIONAL TEST ADMINISTERED BY THE AMERICAN CHEESE SOCIETY.THE SECOND HALF OF FY2022, JANUARY THROUGH JUNE, SAW THE RETURN OF KEY TRADE SHOWS INCLUDING WINTER FANCY FOODS, INTERNATIONAL DAIRY-DELI-BAKERY ASSOCIATION AND SUMMER FANCY FOODS. ADDITIONALLY, THE TEAM PARTICIPATED IN THE NATIONAL RESTAURANT ASSOCIATION SHOW IN MAY AND STARTED PLANNING FOR THE PRIVATE LABEL MANUFACTURERS ASSOCIATION SHOW IN NOVEMBER 2022.THE REGIONAL MARKETING MANAGERS COMBINED FOR OVER 794 CAMPAIGNS WITH 88 TARGETED RETAIL AND FOOD SERVICE ACCOUNTS. WHILE RETAILER PRINT ADS DROVE THE CATEGORY WITH OVER 200 CAMPAIGNS, THE TEAM ALSO EXECUTED 153 DIGITAL CAMPAIGNS. THE CHANNEL PROMOTIONS TEAM SUPPORTED OVER 45 DISPLAY CONTESTS WITH AVERAGE SALES INCREASES FROM 30% TO 50%. THE REGIONAL MARKETING MANAGERS COMBINED FOR 164 SEPARATE CAMPAIGNS SUPPORTING OUR THREE MAJOR EVENTS INCLUDING "FOR THE LOVE OF CHEESE", "WONDERS OF WISCONSIN AND "THE MORE THE MERRIER". THE TAIL END OF FY2022 SAW THE LIMITED RETURN OF LIVE IN-STORE SAMPLING AND DEMO EVENTS WHICH CONTINUE TO GAIN MOMENTUM.

4c	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	WISCONSIN COMMUNICATIONS:AS AMERICA'S DAIRYLAND AND HOME TO OVER 6,000 DAIRY FARMS, IT IS IMPORTANT TO REINFORCE THE STATE'S PRIDE AND KEEP ONE OF THE STATE'S LARGEST INDUSTRIES STRONG. ONE OF DAIRY FARMERS OF WISCONSIN'S (DFW) OBJECTIVES IS TO BUILD TRUST IN FARMERS, DAIRY FARMING, DAIRY PRODUCTS, AND OUR ORGANIZATION IN WISCONSIN. TO BUILD TRUST, WE UTILIZE PUBLIC RELATIONS, SOCIAL MEDIA, WEBSITES, E-NEWSLETTERS, NEARLY 60 VOLUNTEER PROMOTION GROUPS, SCHOOL PROGRAMS, AND FARMER TRADE SHOWS. THROUGH THE COMPANY-WIDE EFFORTS AT DFW, TOTAL MILK USAGE OVER THE LAST 35 YEARS HAS INCREASED BY 79%, AND SINCE 2013, ANNUAL CHEESE SALES HAVE RISEN BY 45 MILLION POUNDS. FURTHERMORE, ABOUT 16% OF DAIRY IS EXPORTED OUTSIDE THE COUNTRY.OUR KEY STAKEHOLDERS, WISCONSIN DAIRY FARMERS, MUST SEE TRANSPARENCY IN OUR EFFORTS AND HOW WE ARE UTILIZING THEIR DOLLARS TO PROMOTE DAIRY. FIFTEEN CENTS FOR EVERY 100 LBS. OF MILK IS DEDUCTED FOR THE CHECKOFF, WHICH HAS REMAINED THE SAME SINCE 1983. OUR FARMER COMMUNICATION TEAM WORKS TIRELESSLY TO CONNECT THE PROGRAMS RUN BY DFW TO THE LOCAL FARMER, SHARING SUCCESS STORIES. WE STRATEGICALLY PLAN CONTENT AND COMMUNICATIONS YEAR AFTER YEAR TO ENSURE WE ARE CONNECTED TO THE OVER 6,000 DAIRY FARM FAMILIES WE REPRESENT.UTILIZING VARIOUS COMMUNICATION TECHNIQUES, WE REACH FARMERS WITH RELEVANT AND TIMELY INFORMATION, PROVIDING THE TOOLS AND ASSETS THEY NEED TO TELL THEIR OWN STORIES AND CRITICAL STATE AND NATIONAL MESSAGING. IN FY2022, OUR MONTHLY NEWSLETTERS AVERAGED A 32% OPEN RATE AND 2.24% CLICK-THROUGH RATE, AND WE SENT OVER 42,000 EMAILS. MOREOVER, DFW'S FACEBOOK FOLLOWERS INCREASED BY 9.38%, OBTAINING A REACH OF 443,704, AND OVER 80,000 ENGAGEMENTS; OUR EFFORTS GARNERED AN AVERAGE 3.8% ENGAGEMENT RATE.REACHING TODAY'S CONSUMERS AND REMAINING RELEVANT IS ESSENTIAL TO MAINTAINING DAIRY'S PLACE IN THE CONSUMER DIET. PUBLIC RELATIONS EFFORTS WORK TOWARDS BUILDING TRUST IN AND OF WISCONSIN DAIRY AND DAIRY FARMERS. DFW FUNDS ALICE IN DAIRYLAND AND HELPS TELL DAIRY FARMER STORIES AND GET CONSUMERS TO VISIT FARMS THROUGH JUNE DAIRY MONTH ACTIVITIES AND THROUGH KEY DAIRY-CENTERED TIMES THROUGHOUT THE YEAR. SHARING RECIPE INSPIRATION, FARMER STORIES, AND DAIRY PRODUCT PROMOTION ALL LEVERAGE CONSUMERS' ATTENTION DURING KEY TIMES THROUGHOUT THE YEAR.THROUGH OUR MARKETING EFFORTS, DATA SHOWS THAT DAIRY CONTINUES TO REMAIN RELEVANT DUE TO VARIOUS FACTORS SUCH AS CLEAN LABELS, FAMILIAR INGREDIENTS, HEALTH, AND ENVIRONMENTAL HALOS. DFW ACTIVELY PITCHES WISCONSIN DAIRY PRODUCERS, PROCESSORS, AND PARTNERS TO MEDIA OUTLETS TO EARN PLACEMENTS.TO REACH THE NEXT GENERATION OF DAIRY CONSUMERS, WE HAVE A YOUTH AND SCHOOLS PROGRAM THAT BUILDS TRUST IN THREE WAYS: LOCALIZING THE NATIONAL CHECKOFF FUEL UP TO PLAY 60 PROGRAM, CREATING DAIRY EDUCATION PROGRAMMING, AND SEEKING WAYS TO INCREASE DAIRY CONSUMPTION DURING MEALS. WISCONSIN'S FUEL UP TO PLAY IS ONE OF THE LEADING REGIONAL PROGRAM EXECUTIONS, REACHING NEARLY 300,000 WISCONSIN STUDENTS IN 96% OF COUNTIES WITH OUR DAIRY MESSAGES. OVER 300 WISCONSIN SCHOOLS ARE ACTIVELY ENGAGED WITH THE WEBSITE AND UTILIZED THE AVAILABLE DIGITAL RESOURCES OFFERED TO IMPACT 95,000+ STUDENTS. AS PART OF THE PROGRAM, 50 WISCONSIN SCHOOLS WERE AWARDED GRANTS VALUED AT TOTAL OF $78,000 TO IMPLEMENT DAIRY-FOCUSED ACTIVITIES.IN SCHOOLS, OUR ADOPT A COW DAIRY EDUCATION PROGRAM CONTINUES TO EXPAND INTO EVEN MORE ELEMENTARY AND MIDDLE SCHOOLS TO EDUCATE STUDENTS ABOUT THE BIRTH AND GROWTH OF A BABY CALF OVER THE COURSE OF FIVE TO SIX MONTHS. THE PROGRAM CONTINUES TO EXCEED OUR EXPECTATIONS REACHING 1,700 SCHOOL CLASSROOMS AND IMPACTING 43,000 STUDENTS IN 96% OF THE COUNTIES IN WISCONSIN - A 54% INCREASE OVER THE PREVIOUS SCHOOL YEAR! OUR ANNUAL NATIONAL SCHOOL BREAKFAST WEEK PROMOTION HIGHLIGHTED DAIRY IN 400 SCHOOL CAFETERIAS IMPACTING 120,000 STUDENTS. FINALLY, A COMPETITIVE DAIRY EQUIPMENT GRANT OPPORTUNITY PROVIDED SCHOOL MEAL EQUIPMENT TO 12 SCHOOL DISTRICTS AFFECTING 34 SCHOOLS AND OVER 10,000 STUDENTS, HELPING SCHOOL NUTRITION DEPARTMENTS INCREASE PARTICIPATION AND SERVE MORE DAIRY TO STUDENTS.WORKING TOGETHER WITHIN WISCONSIN, DFW AND DAIRY ADVOCATES BUILD NETWORKS FOR PROMOTION AND MARKETING THAT WE CALL "CHAMPIONS OF DAIRY." THESE VOLUNTEER-LED LOCAL ORGANIZATIONS IMPLEMENT STATE AND NATIONAL MESSAGING, BUILDING TRUST ON A HYPER-FOCUSED LOCAL LEVEL. NATIONAL DAIRY MONTH (JUNE) IS THE MOST SIGNIFICANT ACTIVATION TIME FOR THESE GROUPS AND RESULTS IN HUNDREDS OF THOUSANDS OF PERSONAL CONNECTIONS THROUGHOUT WISCONSIN SHARING ECONOMIC IMPACT, SUSTAINABILITY, COW CARE, AND DAIRY NUTRITION MESSAGING. IN 2022, DFW SUPPORTED OVER 60 ON-THE-FARM AND 70 COMMUNITY ACTIVATIONS. CHAMPIONS OF DAIRY GROUPS ARE OUR "VOLUNTEER FEET ON THE GROUND" ADVOCATES EXTENDING DFW MESSAGING WHILE STRETCHING THE FARMER DOLLARS FURTHER WITH LOCAL ACTIVATIONS.

4d	Other program services (Describe in Schedule O.)
	(Expenses $ including grants of $ ) (Revenue $ )
4e	Total program service expenses

Form 990 (2021)

Page 3

Part IV

Checklist of Required Schedules

Yes

Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If "Yes," complete Schedule A.....................

Is the organization required to complete Schedule B, Schedule of Contributors? See instructions. Click to see attachment

...

Yes

Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If "Yes," complete Schedule C, Part I.............

Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II.........

Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Rev. Proc. 98-19? If "Yes," complete Schedule C, Part III..

Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If "Yes," complete Schedule D, Part I Click to see attachment

.........................

Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas, or historic structures? If "Yes," complete Schedule D, Part II Click to see attachment

....

Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes,"
complete Schedule D, Part III Click to see attachment

..............

Did the organization report an amount in Part X, line 21 for escrow or custodial account liability; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If "Yes," complete Schedule D, Part IV Click to see attachment

..............

Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, permanent endowments, or quasi endowments? If "Yes," complete Schedule D, Part V......

If the organization’s answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII, VIII, IX, or X, as applicable.

Did the organization report an amount for land, buildings, and equipment in Part X, line 10? If "Yes," complete
Schedule D, Part VI. Click to see attachment

...................

11a

Yes

Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VII Click to see attachment

.......

11b

Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIII Click to see attachment

.......

11c

Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part IX Click to see attachment

............

11d

Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part X Click to see attachment

11e

Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes," complete Schedule D, Part X Click to see attachment

11f

12a

Did the organization obtain separate, independent audited financial statements for the tax year? If "Yes," complete
Schedule D, Parts XI and XII Click to see attachment

......................

12a

Yes

Was the organization included in consolidated, independent audited financial statements for the tax year? If "Yes," and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional Click to see attachment

12b

Is the organization a school described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E

14a

Did the organization maintain an office, employees, or agents outside of the United States? .....

14a

Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, investment, and program service activities outside the United States, or aggregate foreign investments valued at $100,000 or more? If "Yes," complete Schedule F, Parts I and IV.........

14b

Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or other assistance to or for any foreign organization? If “Yes,” complete Schedule F, Parts II and IV.....

Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or other assistance to or for foreign individuals? If “Yes,” complete Schedule F, Parts III and IV...

Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If "Yes," complete Schedule G, Part I. See instructions. ....

Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II............

Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If "Yes," complete Schedule G, Part III...................

20a

Did the organization operate one or more hospital facilities? If "Yes," complete Schedule H....

20a

If "Yes" to line 20a, did the organization attach a copy of its audited financial statements to this return?

20b

Did the organization report more than $5,000 of grants or other assistance to any domestic organization or domestic government on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II.....

Form 990 (2021)

Page 4

Part IV

Checklist of Required Schedules (continued)

Yes

Did the organization report more than $5,000 of grants or other assistance to or for domestic individuals on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III........

Did the organization answer "Yes" to Part VII, Section A, line 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If "Yes," complete Schedule J....................... Click to see attachment

Yes

24a

Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b through 24d and complete Schedule K. If “No,” go to line 25a...............

24a

Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...

24b

Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds? ...............

24c

Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year?...

24d

25a

Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If "Yes," complete Schedule L, Part I ....

25a

Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If "Yes," complete Schedule L, Part I.......................

25b

Did the organization report any amount on Part X, line 5 or 22 for receivables from or payables to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons? If "Yes," complete Schedule L, Part II Click to see attachment

...........

Did the organization provide a grant or other assistance to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or employee thereof, a grant selection committee member, or to a 35% controlled entity (including an employee thereof) or family member of any of these persons?

If "Yes," complete

Schedule L, Part III Click to see attachment

.........................

Was the organization a party to a business transaction with one of the following parties (see the Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):

A current or former officer, director, trustee, key employee, creator or founder, or substantial contributor? If "Yes," complete Schedule L, Part IV...................... Click to see attachment

28a

A family member of any individual described in line 28a? If "Yes," complete Schedule L, Part IV..... Click to see attachment

28b

A 35% controlled entity of one or more individuals and/or organizations described in line 28a or 28b? If "Yes," complete Schedule L, Part IV.....................

28c

Yes

Did the organization receive more than $25,000 in non-cash contributions? If "Yes," complete Schedule M.. Click to see attachment

Yes

Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If "Yes," complete Schedule M ................. Click to see attachment

Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes," complete Schedule N, Part I

Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes," complete Schedule N, Part II........................

Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If "Yes," complete Schedule R, Part I............

Was the organization related to any tax-exempt or taxable entity? If "Yes," complete Schedule R, Part II, III, or IV, and Part V, line 1.........................

35a

Did the organization have a controlled entity within the meaning of section 512(b)(13)?

35a

If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," complete Schedule R, Part V, line 2 ...

35b

Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If "Yes," complete Schedule R, Part V, line 2.............

Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If "Yes," complete Schedule R, Part VI

Did the organization complete Schedule O and provide explanations on Schedule O for Part VI, lines 11b and 19? Note. All Form 990 filers are required to complete Schedule O. ............

Yes

Part V

Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response or note to any line in this Part V...........

Yes

Enter the number reported in box 3 of Form 1096. Enter -0- if not applicable ..

133

Enter the number of Forms W-2G included on line 1a. Enter -0- if not applicable .

Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................

Form 990 (2021)

Page 5

Part V

Statements Regarding Other IRS Filings and Tax Compliance (continued)

Enter the number of employees reported on Form W-3, Transmittal of Wage and
Tax Statements, filed for the calendar year ending with or within the year covered by this return ..................

If at least one is reported on line 2a, did the organization file all required federal employment tax returns?
Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. See instructions.

Yes

Did the organization have unrelated business gross income of $1,000 or more during the year?...

If “Yes,” has it filed a Form 990-T for this year? If “No” to line 3b, provide an explanation in Schedule O...

At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)? ..

If "Yes," enter the name of the foreign country: MediumBullet

See instructions for filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts (FBAR).

Was the organization a party to a prohibited tax shelter transaction at any time during the tax year? ..

Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?

If "Yes," to line 5a or 5b, did the organization file Form 8886-T? ............

Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible as charitable contributions? ...

If "Yes," did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible? ......................

Organizations that may receive deductible contributions under section 170(c).

Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor? ....................

If "Yes," did the organization notify the donor of the value of the goods or services provided? .....

Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282? .........................

If "Yes," indicate the number of Forms 8282 filed during the year ....

Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?

Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ..

If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required? ......................

If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C? ..........................

Sponsoring organizations maintaining donor advised funds. Did a donor advised fund maintained by the sponsoring organization have excess business holdings at any time during the year? ........

Sponsoring organizations maintaining donor advised funds.

Did the sponsoring organization make any taxable distributions under section 4966?........

Did the sponsoring organization make a distribution to a donor, donor advisor, or related person?...

Section 501(c)(7) organizations. Enter:

Initiation fees and capital contributions included on Part VIII, line 12 ...

10a

Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities

10b

Section 501(c)(12) organizations. Enter:

Gross income from members or shareholders .........

11a

Gross income from other sources. (Do not net amounts due or paid to other sources against amounts due or received from them.) ..........

11b

12a

Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?

12a

If "Yes," enter the amount of tax-exempt interest received or accrued during the year.

12b

Section 501(c)(29) qualified nonprofit health insurance issuers.

Is the organization licensed to issue qualified health plans in more than one state? .........
Note. See the instructions for additional information the organization must report on Schedule O.

13a

Enter the amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans ....

13b

Enter the amount of reserves on hand ............

13c

14a

Did the organization receive any payments for indoor tanning services during the tax year?.....

14a

If "Yes," has it filed a Form 720 to report these payments? If "No," provide an explanation in Schedule O..

14b

Is the organization subject to the section 4960 tax on payment(s) of more than $1,000,000 in remuneration or excess parachute payment(s) during the year? ....................
If "Yes," see the instructions and file Form 4720, Schedule N.

Is the organization an educational institution subject to the section 4968 excise tax on net investment income? ..
If "Yes," complete Form 4720, Schedule O.

Section 501(c)(21) organizations. Did the trust, any disqualified person, or mine operator engage in any activities that would result in the imposition of an excise tax under section 4951, 4952, or 4953? ..
If "Yes," complete Form 6069.

Form 990 (2021)

Page 6

Part VI

Governance, Management, and Disclosure. For each "Yes" response to lines 2 through 7b below, and for a "No" response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.

Check if Schedule O contains a response or note to any line in this Part VI..............

Section A. Governing Body and Management

Yes

Enter the number of voting members of the governing body at the end of the tax year

If there are material differences in voting rights among members of the governing body, or if the governing body delegated broad authority to an executive committee or similar committee, explain in Schedule O.

Enter the number of voting members included in line 1a, above, who are independent

Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................

Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? .

Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? .

Did the organization become aware during the year of a significant diversion of the organization’s assets? .

Did the organization have members or stockholders? ................

Yes

Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or more members of the governing body? ....................

Yes

Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, or persons other than the governing body? ...................

Yes

Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:

The governing body? .......................

Yes

Each committee with authority to act on behalf of the governing body? ............

Yes

Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If "Yes," provide the names and addresses in Schedule O.......

Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)

Yes

10a

Did the organization have local chapters, branches, or affiliates? ............

10a

If "Yes," did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes?

10b

11a

Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? ............................

11a

Describe on Schedule O the process, if any, used by the organization to review this Form 990. .....

12a

Did the organization have a written conflict of interest policy? If "No," go to line 13.......

12a

Yes

Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ..........................

12b

Yes

Did the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes," describe on Schedule O how this was done...................

12c

Yes

Did the organization have a written whistleblower policy? ...............

Yes

Did the organization have a written document retention and destruction policy? .........

Yes

Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?

The organization’s CEO, Executive Director, or top management official ...........

15a

Yes

Other officers or key employees of the organization ................

15b

If "Yes" to line 15a or 15b, describe the process on Schedule O. See instructions.

16a

Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................

16a

If "Yes," did the organization follow a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the organization’s exempt status with respect to such arrangements? ............

16b

Section C. Disclosure

List the states with which a copy of this Form 990 is required to be filed MediumBullet

Section 6104 requires an organization to make its Form 1023 (1024 or 1024-A, if applicable), 990, and 990-T (section 501(c)(3)s only) available for public inspection. Indicate how you made these available. Check all that apply.

Own website Another's website Upon request Other (explain in Schedule O)

Describe in Schedule O whether (and if so, how) the organization made its governing documents, conflict of interest policy, and financial statements available to the public during the tax year.

State the name, address, and telephone number of the person who possesses the organization's books and records:
MediumBullet

JESSICA ROGERS-HEINTZ8418 EXCELSIOR DRIVE MADISON,WI53717 (608) 836-8820

Form 990 (2021)

Page 7

Part VII

Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors

Check if Schedule O contains a response or note to any line in this Part VII..............

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees

1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet

List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

List all of the organization’s current key employees, if any. See the instructions for definition of "key employee."

List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (box 5 of Form W-2, Form 1099-MISC, and/or box 1 of Form 1099-NEC) of more than $100,000 from the
organization and any related organizations.

List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

See the instructions for the order in which to list the persons above.

Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.

(A) Name and title	(B) Average hours per week (list any hours for related organizations below dotted line)	(C) Position (do not check more than one box, unless person is both an officer and a director/trustee)		(D) Reportable compensation from the organization (W-2/1099-MISC/1099-NEC)	(E) Reportable compensation from related organizations (W-2/1099-MISC/1099-NEC)	(F) Estimated amount of other compensation from the organization and related organizations
(A) Name and title
(1) DAVID BANGART...................................................................... CHANNEL MANAGEMENT CHAIR	5.00 .................	X	X	2,836	0	0
(2) JANET CLARK...................................................................... BOARD VICE CHAIR	5.00 .................	X	X	4,567	0	0
(3) MARY COOK...................................................................... DIRECTOR	5.00 .................	X		2,413	0	0
(4) STACY EBERLE...................................................................... COMMUNICATIONS CHAIR	5.00 .................	X	X	2,225	0	0
(5) DOUG DANIELSON...................................................................... DIRECTOR	5.00 .................	X		1,917	0	0
(6) ANN KIELER...................................................................... DIRECTOR	5.00 .................	X		3,249	0	0
(7) PATRICIA KLING...................................................................... DIRECTOR	5.00 .................	X		2,428	0	0
(8) SHARON LAUBSCHER...................................................................... DIRECTOR	5.00 .................	X		1,563	0	0
(9) MARK LEDER...................................................................... DIRECTOR	5.00 .................	X		1,382	0	0
(10) JULIE MAURER...................................................................... BOARD SECRETARY	5.00 .................	X	X	2,153	0	0
(11) CONNIE SEEFELDT...................................................................... DIRECTOR	5.00 .................	X		9,048	0	0
(12) ROBERT SENDELBACH...................................................................... DIRECTOR	5.00 .................	X		2,471	0	0
(13) JAY STAUFFACHER...................................................................... DIRECTOR	5.00 .................	X		909	0	0
(14) STEVEN STERNWEIS...................................................................... DIRECTOR	5.00 .................	X		2,277	0	0
(15) JEFF STRASSBURG...................................................................... BOARD CHAIR	5.00 .................	X	X	1,968	0	0
(16) MIKE VERHASSELT...................................................................... DIRECTOR	5.00 .................	X		765	0	0
(17) KAY ZWALD...................................................................... POLICY/BYLAW CHAIR	5.00 .................	X	X	1,604	0	0

Form 990 (2021)

Page 8

Part VII

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)

(A) Name and title	(B) Average hours per week (list any hours for related organizations below dotted line)	(C) Position (do not check more than one box, unless person is both an officer and a director/trustee)			(D) Reportable compensation from the organization (W-2/1099-MISC/1099-NEC)	(E) Reportable compensation from related organizations (W-2/1099-MISC/1099-NEC)	(F) Estimated amount of other compensation from the organization and related organizations
(A) Name and title
(18) VIRGIL HAAG........................................................................ DIRECTOR	5.00 .......................	X			1,816	0	0
(19) GAIL KLINKNER........................................................................ DIRECTOR	5.00 .......................	X			3,158	0	0
(20) STEVE PANKRATZ........................................................................ DIRECTOR	5.00 .......................	X			2,190	0	0
(21) BRENDA SCHLONEGER........................................................................ DIRECTOR	5.00 .......................	X			2,277	0	0
(22) SARAH BAHGAT-EGGERT........................................................................ DIRECTOR	5.00 .......................	X			3,287	0	0
(23) TASHA SCHLEIS........................................................................ DIRECTOR	5.00 .......................	X			2,923	0	0
(24) RICK RODEN........................................................................ DIRECTOR	5.00 .......................	X			2,138	0	0
(25) MARK CRAVE........................................................................ BOARD TREASURER/AUDIT COMMITTEE CHAIR	5.00 .......................	X	X		1,714	0	0
(26) DAN HINZ........................................................................ DIRECTOR	5.00 .......................	X			1,526	0	0
(27) CHAD VINCENT........................................................................ CHIEF EXECUTIVE OFFICER	50.00 .......................		X		295,661	0	53,153
(28) JESSICA ROGERS-HEINTZ........................................................................ SVP - FINANCE AND ADMINISTRATION	50.00 .......................		X		174,906	0	38,131
(29) PATRICK GEOGHEGAN........................................................................ EVP - INDUSTRY RELATIONS	50.00 .......................			X	189,289	0	39,218
(30) SUZANNE FANNING........................................................................ SVP/CHIEF MARKETING OFFICER	50.00 .......................			X	157,371	0	42,434
(31) JENNIFER WALSH........................................................................ SVP/CHIEF OPERATING OFFICER	50.00 .......................			X	150,539	0	21,903
(32) KIRK SCOTT........................................................................ SVP - DAIRY COMPANY COMMUNICATIONS	50.00 .......................			X	140,630	0	15,774
(33) RICHARD MENDE........................................................................ SVP - CHANNEL PROGRAMS	50.00 .......................			X	135,420	0	50,007

1b	Sub-Total................
c	Total from continuation sheets to Part VII, Section A....
d	Total (add lines 1b and 1c)...........	1,308,620	0	260,620

Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organization MediumBullet

Yes

Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If "Yes," complete Schedule J for such individual ..............

For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If "Yes," complete Schedule J for such
individual...........................

Yes

Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If "Yes," complete Schedule J for such person ........

Section B. Independent Contractors

Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.

(A) Name and business address	(B) Description of services	(C) Compensation
OVERDRIVE MARKETING COMMUNICATIONS LLC 38 EVERETT STREET SUITE 201 ALLSTON,MA02134	DIGITAL MARKETING	5,307,898
UNIVERSITY OF WISCONSIN SYSTEM 21 NORTH PARK STREET SUITE 6401 MADISON,WI53715	RESEARCH AND TECHNICAL SERVICES FOR WISC	2,581,914
DEEP BENCH LLC DBA WE MUST BE BOLD 2804 SOUTH WILLIAMS AVENUE SIOUX FALLS,SD57105	BRAND BUILDING AND PUBLIC RELATIONS	1,040,226
STEPHAN AND BRADY INC 1352 EAST WILSON STREET MADISON,WI53703	PUBLIC RELATIONS AND ADVERTISING	1,001,492
SCOTT COWAN DBA THE GREAT SOCIETY 2103 SE ORANGE AVENUE PORTLAND,OR97214	BRAND DEVELOPMENT AND ADVERTISING	858,151
2 Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization 20

Form 990 (2021)

Page 9

Part VIII

Statement of Revenue

Check if Schedule O contains a response or note to any line in this Part VIII.............

(A)
Total revenue

(B)
Related or
exempt
function
revenue

(D)
Revenue
excluded from
tax under sections
512 - 514

1a	Federated campaigns..		1a
b	Membership dues..		1b
c	Fundraising events..		1c
d	Related organizations		1d
e	Government grants (contributions)		1e

f	All other contributions, gifts, grants, and similar amounts not included above		1f	74,653

g	Noncash contributions included in lines 1a - 1f:$		1g	74,653

h Total. Add lines 1a-1f.......		74,653

		Business Code
2a	ASSESSMENTS REVENUE	900099	31,494,163	31,494,163
b
c
d
e
f	All other program service revenue.
g	Total. Add lines 2a–2f .....		31,494,163

3 Investment income (including dividends, interest, and othersimilar amounts) ......			104,573			104,573
4 Income from investment of tax-exempt bond proceeds
5 Royalties...........			254			254
		(ii) Personal	(i) Real
6a	Gross rents			6a
b	Less: rental expenses			6b
c	Rental income or (loss)			6c
d	Net rental income or (loss).......
		(ii) Other	(i) Securities
7a	Gross amount from sales of assets other than inventory			7a
b	Less: cost or other basis and sales expenses	6,488		7b
c	Gain or (loss)	-6,488		7c
d	Net gain or (loss).........			-6,488			-6,488
8a	Gross income from fundraising events (not including $ of contributions reported on line 1c). See Part IV, line 18 ....
			8a
b	Less: direct expenses ...		8b
c	Net income or (loss) from fundraising events..
9a	Gross income from gaming activities. See Part IV, line 19 ...
			9a
b	Less: direct expenses ...		9b
c	Net income or (loss) from gaming activities..
10a	Gross sales of inventory, less returns and allowances ..
			10a
b	Less: cost of goods sold ..		10b
c	Net income or (loss) from sales of inventory..
Business Code			Miscellaneous Revenue
11a	OTHER INCOME		900099	39,524	39,524
b
c
d	All other revenue ....
e	Total. Add lines 11a–11d ......			39,524
12	Total revenue. See instructions.....			31,706,679	31,533,687	0	98,339

Form 990 (2021)

Page 10

Part IX

Statement of Functional Expenses

Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule O contains a response or note to any line in this Part IX..............

Do not include amounts reported on lines 6b, 7b, 8b, 9b, and 10b of Part VIII.		(A) Total expenses	(B) Program service expenses	(C) Management and general expenses	(D) Fundraising expenses

1	Grants and other assistance to domestic organizations and domestic governments. See Part IV, line 21 ....
2	Grants and other assistance to domestic individuals. See Part IV, line 22 ...........
3	Grants and other assistance to foreign organizations, foreign governments, and foreign individuals. See Part IV, lines 15 and 16. .............
4	Benefits paid to or for members .......
5	Compensation of current officers, directors, trustees, and key employees ...........	626,654
6	Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .........
7	Other salaries and wages........	4,503,674
8	Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) ....	508,583
9	Other employee benefits .......	973,195
10	Payroll taxes ...........	378,010
11	Fees for services (non-employees):
a	Management ......
b	Legal .........	30,109
c	Accounting ...........	16,148
d	Lobbying ...........
e	Professional fundraising services. See Part IV, line 17
f	Investment management fees ......
g	Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O)
12	Advertising and promotion ....
13	Office expenses .......	213,638
14	Information technology ......	369,992
15	Royalties ..
16	Occupancy ...........	233,557
17	Travel ............	20,926
18	Payments of travel or entertainment expenses for any federal, state, or local public officials .
19	Conferences, conventions, and meetings ....	88,227
20	Interest ...........
21	Payments to affiliates .......
22	Depreciation, depletion, and amortization ..	157,436
23	Insurance ...
24	Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a	CORPORATE COMMUNICATION	13,544,464
b	CHANNEL MANAGEMENT	9,312,304
c	BOD PER DIEM AND TRAVEL	136,051
d	DUES & SUBSRCRIPTIONS	127,959
e	All other expenses	192,497
25	Total functional expenses. Add lines 1 through 24e	31,433,424
26	Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here if following SOP 98-2 (ASC 958-720).

Form 990 (2021)

Page 11

Part X

Balance Sheet

Check if Schedule O contains a response or note to any line in this Part IX..............

				(A) Beginning of year		(B) End of year

1	Cash–non-interest-bearing ........			4,257,218	1	4,681,312
2	Savings and temporary cash investments .........			3,999,599	2	2,255,469
3	Pledges and grants receivable, net ......				3
4	Accounts receivable, net .............			2,520,602	4	2,637,071
5	Loans and other receivables from any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons .......
					5
6	Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), and persons described in section 4958(c)(3)(B) ...
					6
7	Notes and loans receivable, net ...........				7
8	Inventories for sale or use ............			428,841	8	407,019
9	Prepaid expenses and deferred charges ......			1,378,351	9	794,390
10a	Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D	10a	2,954,837
b	Less: accumulated depreciation	10b	2,050,465	923,966	10c	904,372
11	Investments—publicly traded securities .			9,030,312	11	10,129,348
12	Investments—other securities. See Part IV, line 11 .....				12
13	Investments—program-related. See Part IV, line 11 ..				13
14	Intangible assets ...............			300,000	14	300,000
15	Other assets. See Part IV, line 11 ...........			354,872	15	509,864
16	Total assets. Add lines 1 through 15 (must equal line 33)...			23,193,761	16	22,618,845

17	Accounts payable and accrued expenses .....	2,505,901	17	2,070,081
18	Grants payable ...		18
19	Deferred revenue .........	23	19	28
20	Tax-exempt bond liabilities .........		20
21	Escrow or custodial account liability. Complete Part IV of Schedule D		21
22	Loans and other payables to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons .........
			22
23	Secured mortgages and notes payable to unrelated third parties ..		23
24	Unsecured notes and loans payable to unrelated third parties ..		24
25	Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17 - 24). Complete Part X of Schedule D		25
26	Total liabilities. Add lines 17 through 25..	2,505,924	26	2,070,109

	Organizations that follow FASB ASC 958, check here and complete lines 27, 28, 32, and 33.
27	Net assets without donor restrictions ..........	20,687,837	27	20,548,736
28	Net assets with donor restrictions ...........		28
	Organizations that do not follow FASB ASC 958, check here and complete lines 29 through 33.
29	Capital stock or trust principal, or current funds .....		29
30	Paid-in or capital surplus, or land, building or equipment fund ...		30
31	Retained earnings, endowment, accumulated income, or other funds		31
32	Total net assets or fund balances ...........	20,687,837	32	20,548,736
33	Total liabilities and net assets/fund balances ........	23,193,761	33	22,618,845

Form 990 (2021)

Page 12

Part XI

Reconcilliation of Net Assets

Check if Schedule O contains a response or note to any line in this Part XI..............

Total revenue (must equal Part VIII, column (A), line 12) ............

31,706,679

Total expenses (must equal Part IX, column (A), line 25) ............

31,433,424

Revenue less expenses. Subtract line 2 from line 1 ..............

273,255

Net assets or fund balances at beginning of year (must equal Part X, line 32, column (A)) ..

20,687,837

Net unrealized gains (losses) on investments ...............

-412,356

Donated services and use of facilities .................

Investment expenses .....................

Prior period adjustments .....................

Other changes in net assets or fund balances (explain in Schedule O) ........

Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 32, column (B))

20,548,736

Part XII

Financial Statements and Reporting

Check if Schedule O contains a response or note to any line in this Part XII.............

Yes

Accounting method used to prepare the Form 990: Cash Accrual Other
If the organization changed its method of accounting from a prior year or checked "Other," explain on
Schedule O.

Were the organization’s financial statements compiled or reviewed by an independent accountant?

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on a separate basis, consolidated basis, or both:

Separate basis Consolidated basis Both consolidated and separate basis

Were the organization’s financial statements audited by an independent accountant?

Yes

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separate basis, consolidated basis, or both:

Separate basis Consolidated basis Both consolidated and separate basis

If "Yes," to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?

Yes

If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O.

As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133?

If "Yes," did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits.

Form 990 (2021)

Additional Data

Software ID:
Software Version:

Form 990, Special Condition Description:

Special Condition Description

- TIN:

Schedule B
(Form 990)

Department of the Treasury
Internal Revenue Service

Schedule of Contributors

Attach to Form 990, 990-EZ, or 990-PF.

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2021

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Organization type (check one):

Filers of:

Section:

Form 990 or 990-EZ

501(c)( ) (enter number) organization

4947(a)(1) nonexempt charitable trust not treated as a private foundation

527 political organization

Form 990-PF

501(c)(3) exempt private foundation

4947(a)(1) nonexempt charitable trust treated as a private foundation

501(c)(3) taxable private foundation

Check if your organization is covered by the General Rule or a Special Rule.
Note: Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.

General Rule

For an organization filing Form 990, 990-EZ, or 990-PF that received, during the year, contributions totaling $5,000 or more (in money or other property) from any one contributor. Complete Parts I and II. See instructions for determining a contributor's total contributions.

Special Rules

For an organization described in section 501(c)(3) filing Form 990 or 990-EZ that met the 33¹/3% support test of the regulations
under sections 509(a)(1) and 170(b)(1)(A)(vi), that checked Schedule A (Form 990 or 990-EZ), Part II, line 13, 16a, or 16b, and that received from any one contributor, during the year, total contributions of the greater of (1) $5,000 or (2) 2% of the amount on (i) Form 990, Part VIII, line 1h, or (ii) Form 990-EZ, line 1. Complete Parts I and II.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, total contributions of more than $1,000 exclusively for religious, charitable, scientific, literary, or educational purposes, or for the prevention of cruelty to children or animals. Complete Parts I, II, and III.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, contributions exclusively for religious, charitable, etc., purposes, but no such contributions totaled more than $1,000. If this box is checked, enter here the total contributions that were received during the year for an exclusively religious, charitable, etc., purpose. Don't complete any of the parts unless the General Rule applies to this organization because it received nonexclusively religious, charitable, etc., contributions totaling $5,000 or more during the year ......... Arrow Bullet

Caution: An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ
or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).

For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.

Cat. No. 30613XSchedule B (Form 990) (2021)

Schedule B (Form 990) (2021) Page 2

Name of organization WISCONSIN MILK MARKETING BOARD INC

Part I Contributors	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
RESTRICTED	,	$ RESTRICTED	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (2021)

Schedule B (Form 990) (2021)

Page 3

Name of organization WISCONSIN MILK MARKETING BOARD INC		Employer identification number 39-1455990

Part II	Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
Schedule B (Form 990) (2021)

Schedule B (Form 990) (2021)

Page 4


Name of organization WISCONSIN MILK MARKETING BOARD INC			Employer identification number 39-1455990
Part III Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) $ Use duplicate copies of Part III if additional space is needed.

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

Schedule B (Form 990) (2021)

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE D
(Form 990)

Department of the Treasury
Internal Revenue Service

Supplemental Financial Statements

Complete if the organization answered "Yes," on Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b.
SchDMd Bullet

Attach to Form 990.
SchDMd Bullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Part I

Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" on Form 990, Part IV, line 6.

		(a) Donor advised funds	(b) Funds and other accounts
1	Total number at end of year .........
2	Aggregate value of contributions to (during year)
3	Aggregate value of grants from (during year)
4	Aggregate value at end of year ........

Did the organization inform all donors and donor advisors in writing that the assets held in donor advised funds are the organization’s property, subject to the organization’s exclusive legal control? ............

Yes No

Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ...................................

Yes No

Part II

Conservation Easements.
Complete if the organization answered "Yes" on Form 990, Part IV, line 7.

Purpose(s) of conservation easements held by the organization (check all that apply).

Preservation of land for public use (e.g., recreation or education) Preservation of an historically important land area

Protection of natural habitat Preservation of a certified historic structure

Preservation of open space

Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.


a	Total number of conservation easements ......................	2a
b	Total acreage restricted by conservation easements ....................	2b
c	Number of conservation easements on a certified historic structure included in (a) .....	2c
d	Number of conservation easements included in (c) acquired after 7/25/06, and not on a historic structure listed in the National Register ...	2d

Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during the
tax year SchDMd Bullet

Number of states where property subject to conservation easement is located SchDMd Bullet

Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and enforcement of the conservation easements it holds? ............

Yes No

Staff and volunteer hours devoted to monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Amount of expenses incurred in monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .............................

Yes No

In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" on Form 990, Part IV, line 8.

If the organization elected, as permitted under FASB ASC 958, not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.

If the organization elected, as permitted under FASB ASC 958, to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:

(i)

Revenue included on Form 990, Part VIII, line 1 ......................... SchDMd Bullet

(ii)

Assets included in Form 990, Part X ............................... SchDMd Bullet

If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under FASB ASC 958 relating to these items:

Revenue included on Form 990, Part VIII, line 1 .......................... SchDMd Bullet

Assets included in Form 990, Part X ............................... SchDMd Bullet

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 52283D

Schedule D (Form 990) 2021

Page 2

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)

Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):

Public exhibition

Loan or exchange programs

Scholarly research

Other

Preservation for future generations

Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.

During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?...

Yes No

Part IV

Escrow and Custodial Arrangements. Complete if the organization answered "Yes" on Form 990, Part IV, line 9, or reported an amount on Form 990, Part X, line 21.

Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................

Yes No


b	If "Yes," explain the arrangement in Part XIII and complete the following table:		Amount
c	Beginning balance .............................	1c
d	Additions during the year ............................	1d
e	Distributions during the year ..........................	1e
f	Ending balance ................................	1f

Did the organization include an amount on Form 990, Part X, line 21, for escrow or custodial account liability? ...

Yes No

If "Yes," explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ....

Part V

Endowment Funds.
Complete if the organization answered "Yes" on Form 990, Part IV, line 10.

		(a) Current year	(b) Prior year	(c) Two years back	(d) Three years back	(e) Four years back

1a	Beginning of year balance ....
b	Contributions ...
c	Net investment earnings, gains, and losses
d	Grants or scholarships ...
e	Other expenditures for facilities and programs ...
f	Administrative expenses ....
g	End of year balance ......

Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:

Board designated or quasi-endowment SchDMd Bullet

Permanent endowment SchDMd Bullet

Term endowment SchDMd Bullet

The percentages on lines 2a, 2b, and 2c should equal 100%.

Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes

(i) Unrelated organizations .................

3a(i)

(ii) Related organizations .................

3a(ii)

If "Yes" on 3a(ii), are the related organizations listed as required on Schedule R? .........

Describe in Part XIII the intended uses of the organization's endowment funds.

Part VI

Land, Buildings, and Equipment.
Complete if the organization answered "Yes" on Form 990, Part IV, line 11a. See Form 990, Part X, line 10.

Description of property		(a) Cost or other basis (investment)	(b) Cost or other basis (other)	(c) Accumulated depreciation	(d) Book value

1a	Land .....	286,686		286,686
b	Buildings ....	1,868,875	1,357,014	511,861
c	Leasehold improvements
d	Equipment ....	786,210	682,925	103,285
e	Other .....	13,066	10,526	2,540
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).)..				904,372

Schedule D (Form 990) 2021

Page 3

Part VII

Investments - Other Securities.
Complete if the organization answered "Yes" on Form 990, Part IV, line 11b. See Form 990, Part X, line 12.

(a) Description of security or category (including name of security)	(b) Book value	(c) Method of valuation: Cost or end-of-year market value
(1) Financial derivatives.........
(2) Closely-held equity interests........
(3)Other
(A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)

Part VIII

Investments - Program Related. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11c. See Form 990, Part X, line 13.

(a) Description of investment	(b) Book value	(c) Method of valuation: Cost or end-of-year market value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)

Part IX

Other Assets.
Complete if the organization answered 'Yes' on Form 990, Part IV, line 11d. See Form 990, Part X, line 15.

(a) Description				(b) Book value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........

Part X

Other Liabilities.
Complete if the organization answered 'Yes' on Form 990, Part IV, line 11e or 11f. See Form 990, Part X, line 25.

1.(a) Description of liability	(b) Book value
(1) Federal income taxes

(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)
2. Liability for uncertain tax positions. In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII

Schedule D (Form 990) 2021

Page 4

Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total revenue, gains, and other support per audited financial statements .......			1	31,294,323
2	Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a	Net unrealized gains (losses) on investments ....	2a	-412,356
b	Donated services and use of facilities .........	2b
c	Recoveries of prior year grants ...........	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d .....................			2e	-412,356
3	Subtract line 2e from line 1..................			3	31,706,679
4	Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b .	4a
b	Other (Describe in Part XIII.) ...........	4b
c	Add lines 4a and 4b....................			4c	0
5	Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ......			5	31,706,679

Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total expenses and losses per audited financial statements ...........		1	31,433,424
2	Amounts included on line 1 but not on Form 990, Part IX, line 25:
a	Donated services and use of facilities .........	2a
b	Prior year adjustments ............	2b
c	Other losses ................	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d....................		2e	0
3	Subtract line 2e from line 1...................		3	31,433,424
4	Amounts included on Form 990, Part IX, line 25, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b ..	4a
b	Other (Describe in Part XIII.) ............	4b
c	Add lines 4a and 4b.....................		4c	0
5	Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ......		5	31,433,424

Part XIII

Supplemental Information

Provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b; Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.

Return Reference	Explanation

Schedule D (Form 990) 2021

Additional Data

Software ID:
Software Version:

- TIN:

Schedule J
(Form 990)

Department of the Treasury
Internal Revenue Service

Compensation Information

For certain Officers, Directors, Trustees, Key Employees, and Highest
Compensated Employees
SchJMediumBullet

Complete if the organization answered "Yes" on Form 990, Part IV, line 23.
SchJMediumBullet

Attach to Form 990.
SchJMediumBullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Part I

Questions Regarding Compensation

Yes

Check the appropiate box(es) if the organization provided any of the following to or for a person listed on Form
990, Part VII, Section A, line 1a. Complete Part III to provide any relevant information regarding these items.

First-class or charter travel Housing allowance or residence for personal use

Travel for companions Payments for business use of personal residence

Tax idemnification and gross-up payments Health or social club dues or initiation fees

Discretionary spending account Personal services (e.g., maid, chauffeur, chef)

If any of the boxes on Line 1a are checked, did the organization follow a written policy regarding payment or reimbursement or provision of all of the expenses described above? If "No," complete Part III to explain .....

Did the organization require substantiation prior to reimbursing or allowing expenses incurred by all
directors, trustees, officers, including the CEO/Executive Director, regarding the items checked on Line 1a? ....

Indicate which, if any, of the following the filing organization used to establish the compensation of the
organization's CEO/Executive Director. Check all that apply. Do not check any boxes for methods
used by a related organization to establish compensation of the CEO/Executive Director, but explain in Part III.

Compensation committee Written employment contract

Independent compensation consultant Compensation survey or study

Form 990 of other organizations Approval by the board or compensation committee

During the year, did any person listed on Form 990, Part VII, Section A, line 1a, with respect to the filing organization or a related organization:

Receive a severance payment or change-of-control payment? .............

Participate in, or receive payment from, a supplemental nonqualified retirement plan? .........

Participate in, or receive payment from, an equity-based compensation arrangement? .........

If "Yes" to any of lines 4a-c, list the persons and provide the applicable amounts for each item in Part III.

Only 501(c)(3), 501(c)(4), and 501(c)(29) organizations must complete lines 5-9.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the revenues of:

The organization? ....................

Any related organization? .......................

If "Yes," on line 5a or 5b, describe in Part III.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization pay or accrue any
compensation contingent on the net earnings of:

The organization? ..................

Any related organization? ......................

If "Yes," on line 6a or 6b, describe in Part III.

For persons listed on Form 990, Part VII, Section A, line 1a, did the organization provide any nonfixed
payments not described in lines 5 and 6? If "Yes," describe in Part III ............

Were any amounts reported on Form 990, Part VII, paid or accured pursuant to a contract that was
subject to the initial contract exception described in Regulations section 53.4958-4(a)(3)? If "Yes," describe
in Part III ..........................

If "Yes" on line 8, did the organization also follow the rebuttable presumption procedure described in Regulations section 53.4958-6(c)? .........................

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 50053T

Schedule J (Form 990) 2021

Page 2

Part II

Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees. Use duplicate copies if additional space is needed.

For each individual whose compensation must be reported on Schedule J, report compensation from the organization on row (i) and from related organizations, described in the
instructions, on row (ii). Do not list any individuals that are not listed on Form 990, Part VII.
Note. The sum of columns (B)(i)-(iii) for each listed individual must equal the total amount of Form 990, Part VII, Section A, line 1a, applicable column (D) and (E) amounts for that individual.

(A) Name and Title		(B) Breakdown of W-2, 1099-MISC compensation, and/or 1099-NEC			(C) Retirement and other deferred compensation	(D) Nontaxable benefits	(E) Total of columns (B)(i)-(D)	(F) Compensation in column (B) reported as deferred on prior Form 990
(A) Name and Title		(i) Base compensation	(ii) Bonus & incentive compensation	(iii) Other reportable compensation	(C) Retirement and other deferred compensation	(D) Nontaxable benefits	(E) Total of columns (B)(i)-(D)
1CHAD VINCENT CHIEF EXECUTIVE OFFICER	(i) (ii)	295,661 ------------- 0	0 ------------- 0	0 ------------- 0	29,864 ------------- 0	23,289 ------------- 0	348,814 ------------- 0	0 ------------- 0
2PATRICK GEOGHEGAN EVP - INDUSTRY RELATIONS	(i) (ii)	189,289 ------------- 0	0 ------------- 0	0 ------------- 0	18,835 ------------- 0	20,383 ------------- 0	228,507 ------------- 0	0 ------------- 0
3JESSICA ROGERS-HEINTZ SVP - FINANCE AND ADMINISTRATION	(i) (ii)	174,906 ------------- 0	0 ------------- 0	0 ------------- 0	17,674 ------------- 0	20,457 ------------- 0	213,037 ------------- 0	0 ------------- 0
4SUZANNE FANNING SVP/CHIEF MARKETING OFFICER	(i) (ii)	157,371 ------------- 0	0 ------------- 0	0 ------------- 0	16,165 ------------- 0	26,269 ------------- 0	199,805 ------------- 0	0 ------------- 0
5RICHARD MENDE SVP - CHANNEL PROGRAMS	(i) (ii)	135,420 ------------- 0	0 ------------- 0	0 ------------- 0	13,761 ------------- 0	36,246 ------------- 0	185,427 ------------- 0	0 ------------- 0
6JENNIFER WALSH SVP/CHIEF OPERATING OFFICER	(i) (ii)	150,539 ------------- 0	0 ------------- 0	0 ------------- 0	15,077 ------------- 0	6,826 ------------- 0	172,442 ------------- 0	0 ------------- 0
7KIRK SCOTT SVP - DAIRY COMPANY COMMUNICATIONS	(i) (ii)	140,630 ------------- 0	0 ------------- 0	0 ------------- 0	13,994 ------------- 0	1,780 ------------- 0	156,404 ------------- 0	0 ------------- 0

Schedule J (Form 990) 2021

Page 3

Part III

Supplemental Information

Provide the information, explanation, or descriptions required for Part I, lines 1a, 1b, 3, 4a, 4b, 4c, 5a, 5b, 6a, 6b, 7, and 8, and for Part II. Also complete this part for any additional information.

Return Reference	Explanation

Schedule J (Form 990) 2021

Additional Data

Software ID:
Software Version:

- TIN:

Schedule L
(Form 990)

Department of the Treasury
Internal Revenue Service

Transactions with Interested Persons

Complete if the organization answered "Yes" on Form 990, Part IV, lines 25a, 25b, 26, 27, 28a, 28b, or 28c, or Form 990-EZ, Part V, line 38a or 40b.
MediumBullet

Attach to Form 990 or Form 990-EZ.
MediumBullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Part I

Excess Benefit Transactions (section 501(c)(3), section 501(c)(4), and section 501(c)(29) organizations only).
Complete if the organization answered "Yes" on Form 990, Part IV, line 25a or 25b, or Form 990-EZ, Part V, line 40b.

1(a) Name of disqualified person	(c) Description of transaction	(d) Corrected?
1(a) Name of disqualified person	(c) Description of transaction	Yes	No

Enter the amount of tax incurred by the organization managers or disqualified persons during the year under section 4958. ........................... Bullet Image

Enter the amount of tax, if any, on line 2, above, reimbursed by the organization ........ Bullet Image

Part II

Loans to and/or From Interested Persons.
Complete if the organization answered "Yes" on Form 990-EZ, Part V, line 38a, or Form 990, Part IV, line 26; or if the organization reported an amount on Form 990, Part X, line 5, 6, or 22

(a) Name of interested person	(b) Relationship with organization	(c) Purpose of loan	(d) Loan to or from the organization?		(e) Original principal amount	(f) Balance due	(g) In default?		(h) Approved by board or committee?		(i) Written agreement?
(a) Name of interested person	(b) Relationship with organization	(c) Purpose of loan	To	From	(e) Original principal amount	(f) Balance due	Yes	No	Yes	No	Yes	No






Total ............... $

Part III

Grants or Assistance Benefiting Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 27.

(a) Name of interested person	(b) Relationship between interested person and the organization	(c) Amount of assistance	(d) Type of assistance	(e) Purpose of assistance

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 50056A

Schedule L (Form 990) 2021

Page 2

Part IV

Business Transactions Involving Interested Persons.
Complete if the organization answered "Yes" on Form 990, Part IV, line 28a, 28b, or 28c.

(a) Name of interested person	(b) Relationship between interested person and the organization	(c) Amount of transaction	(d) Description of transaction	(e) Sharing of organization's revenues?
(a) Name of interested person		(c) Amount of transaction	(d) Description of transaction	Yes	No
(1) JANET CLARK	SEE PART V	655,003	SEE PART V		No
(2) SARA BAHGAT-EGGERT	SEE PART V	149,067	SEE PART V		No
(3) JEFF STRASSBURG	SEE PART V	525,003	SEE PART V		No
(4) CONNIE SEEFELDT	SEE PART V	149,067	SEE PART V		No

Part V

Supplemental Information
Provide additional information for responses to questions on Schedule L (see instructions).

Return Reference	Explanation
SCHEDULE L, PART IV, LINE 1	JANET CLARK SERVES AS THE BOARD VICE CHAIR OF WMMB AND ALSO SERVES AS THE VICE PRESIDENT OF PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN AND DIRECTOR OF THE UNITED DAIRY INDUSTRY ASSOCIATION. PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN HAS A SHARED MISSION TO ENHANCE THE COMPETITIVE SUCCESS OF WISCONSIN'S DAIRY INDUSTRY, THUS THE ORGANIZATION IS ENGAGED FOR SERVICES RELATED TO VARIOUS PROGRAMS ADDRESSING SHARED INITIATIVES AND EDUCATIONAL MATTERS.
SCHEDULE L, PART IV, LINE 2	SARA BAHGART-EGGERT SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS A DIRECTOR OF NATIONAL DAIRY BOARD.
SCHEDULE L, PART IV, LINE 3	JEFF STRASSBURG SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS A DIRECTOR OF UNITED DAIRY INDUSTRY ASSOCIATION.
SCHEDULE L, PART IV, LINE 4	CONNIE SEEFELDT SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS VICE CHAIR OF NATIONAL DAIRY BOARD.

Schedule L (Form 990) 2021

Additional Data

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Software Version:

- TIN:

SCHEDULE M
(Form 990)

Department of the Treasury

Internal Revenue Service

Noncash Contributions

Complete if the organizations answered "Yes" on Form 990, Part IV, lines 29 or 30.
Right pointing arrow large image

Attach to Form 990.
Right pointing arrow large image

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Part I

Types of Property

	(a) Check if applicable	(b) Number of contributions or items contributed	(c) Noncash contribution amounts reported on Form 990, Part VIII, line 1g	(d) Method of determining noncash contribution amounts
1 Art—Works of art ....
2 Art—Historical treasures .
3 Art—Fractional interests ..
4 Books and publications ..
5 Clothing and household goods .......
6 Cars and other vehicles ..
7 Boats and planes ....
8 Intellectual property ...
9 Securities—Publicly traded .
10 Securities—Closely held stock .
11 Securities—Partnership, LLC, or trust interests ....
12 Securities—Miscellaneous ..
13 Qualified conservation contribution—Historic structures .....
14 Qualified conservation contribution—Other ...
15 Real estate—Residential .
16 Real estate—Commercial ..
17 Real estate—Other ...
18 Collectibles .....
19 Food inventory ...	X	8,588	74,653	FAIR MARKET VALUE
20 Drugs and medical supplies .
21 Taxidermy ......
22 Historical artifacts ....
23 Scientific specimens ..
24 Archeological artifacts ...
25 Other ( )
26 Other ( )
27 Other ( )
28 Other ( )

Number of Forms 8283 received by the organization during the tax year for contributions
for which the organization completed Form 8283, Part IV, Donee Acknowledgement

Yes

30a

During the year, did the organization receive by contribution any property reported in Part I, lines 1 through 28, that it must hold for at least three years from the date of the initial contribution, and which isn't required to be used for exempt purposes for the entire holding period? ...................

30a

If "Yes," describe the arrangement in Part II.

Does the organization have a gift acceptance policy that requires the review of any nonstandard contributions?

32a

Does the organization hire or use third parties or related organizations to solicit, process, or sell noncash

contributions? ..........................

32a

If "Yes," describe in Part II.

If the organization didn't report an amount in column (c) for a type of property for which column (a) is checked,

describe in Part II.

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 51227J

Schedule M (Form 990) (2021)

Page 2

Part IISupplemental Information. Provide the information required by Part I, lines 30b, 32b, and 33, and whether the organization is reporting in Part I, column (b), the number of contributions, the number of items received, or a combination of both. Also complete this part for any additional information.

Return Reference	Explanation
PART I, COLUMN (B):	NUMBER OF LBS OF CHEESE DONATED AND USED DURING THE YEAR.

Schedule M (Form 990) (2021)

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE O
(Form 990)

Department of the Treasury
Internal Revenue Service

Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet

Attach to Form 990 or 990-EZ.
MediumBullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2021

Open to Public
Inspection

Name of the organization

WISCONSIN MILK MARKETING BOARD INC

Employer identification number

39-1455990

Return Reference	Explanation
FORM 990, PART VI, SECTION A, LINE 6	ORGANIZATION MEMBERS OR STOCKHOLDERS: WMMB IS ORGANIZED AS A NON-STOCK, NON-PROFIT ORGANIZATION FUNDED BY ASSESSMENTS ON MILK PRODUCED BY AFFECTED DAIRY PRODUCERS (AFFECTED PRODUCERS ELECT THE BOARD OF DIRECTORS AND WOULD RECEIVE REMAINING ASSETS UPON DISSOLUTION).
FORM 990, PART VI, SECTION A, LINE 7A	ORGANIZATION MEMBERS WHO MAY ELECT MEMBERS OF THE GOVERNING BODY: AFFECTED DAIRY PRODUCERS PAY AN ASSESSMENT TO FUND THE ORGANIZATION AND ELECT THE BOARD OF DIRECTORS TO REPRESENT 25 DISTRICTS.
FORM 990, PART VI, SECTION A, LINE 7B	DECISIONS OF THE GOVERNING BODY SUBJECT TO APPROVAL BY MEMBERS: THE WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION CONDUCTS AND RATIFIES BOARD OF DIRECTOR ELECTIONS AND PROVIDES GENERAL OVERSIGHT.
FORM 990, PART VI, SECTION B, LINE 11B	PROCESS TO REVIEW THE FORM 990: THE CEO AND SENIOR VICE PRESIDENT - FINANCE AND ADMINISTRATION REVIEW THE FORM 990 PRIOR TO FILING THE RETURN WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	THE BOARD OF DIRECTORS AND EMPLOYEES ARE COVERED UNDER THE ORGANIZATION'S CONFLICT OF INTEREST POLICIES. ANNUALLY, EACH DIRECTOR, THE CEO AND THE SENIOR VICE PRESIDENT - FINANCE AND ADMINISTRATION COMPLETE A CONFLICT OF INTEREST ANNUAL DISCLOSURE STATEMENT IN WHICH THEY IDENTIFY THE ORGANIZATIONS THEY OR THEIR SPECIFIED FAMILY MEMBERS HAVE AN OWNERSHIP INTEREST IN OR HOLD A DECISION-MAKING OR INFLUENTIAL POSITION. EACH YEAR, THE BOARD RECEIVES TRAINING ON THE CONFLICT OF INTEREST POLICY AND FIDUCIARY DUTIES. ANY VIOLATION OF THE CONFLICT OF INTEREST POLICY WILL BE INVESTIGATED, REGARDLESS OF THE PERSON'S POSITION IN THE ORGANIZATION. IF A POTENTIAL CONFLICT IS DISCOVERED PRIOR TO A TRANSACTION, THE PERSON WITH THE CONFLICT WILL NOT PARTICIPATE IN THE BOARD'S DELIBERATION AND DECISION PROCESS IF THE PERSON IS A BOARD MEMBER. FOR AN EMPLOYEE, THE CONFLICTING SITUATION WILL BE ELIMINATED, THE EMPLOYEE WILL BE REMOVED FROM THE DELIBERATION AND DECISION PROCESS, OR THE SITUATION WILL REQUIRE THE APPROVAL OF THE CEO. IF A CONFLICT OF INTEREST IS DISCOVERED AFTER THE TRANSACTION IS COMPLETE, THE BOARD OF DIRECTORS WILL BE NOTIFIED IF IT IS A BOARD MEMBER OR THE CEO WITH THE CONFLICT AND THE CEO WILL BE NOTIFIED IF IT IS AN EMPLOYEE WITH THE CONFLICT. THE ACTION TAKEN WILL DEPEND ON SEVERITY OF THE CONFLICT AND THE IMPACT OF THE TRANSACTION.
FORM 990, PART VI, SECTION B, LINE 15A	THE FULL BOARD OF DIRECTORS EVALUATES THE CHIEF EXECUTIVE OFFICER'S PERFORMANCE AND DETERMINES COMPENSATION ON AN ANNUAL BASIS. TO DETERMINE THE APPROPRIATE COMPENSATION LEVEL, THE BOARD RELIES ON SALARY DATA FOR COMPARABLE POSITIONS AT SIMILAR ORGANIZATIONS. THEY ALSO REVIEW NATIONAL AND REGIONAL SURVEY DATA REGARDING PROJECTED MERIT INCREASES FOR SIMILAR ORGANIZATIONS. THE ACTIONS TAKEN BY THE BOARD OF DIRECTORS ARE NOTED IN THE BOARD MEETING MINUTES AND THE SURVEY DATA FILED WITH MEETING NOTES.
FORM 990, PART VI, SECTION C, LINE 19	THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE ON REQUEST. THE ANNUAL FINANCIAL STATEMENTS ARE INCLUDED IN THE ANNUAL REPORT AND MAILED TO ALL AFFECTED PRODUCERS. GOVERNING STATE LAWS ARE AVAILABLE IN VARIOUS PUBLIC ACCESS POINTS, INCLUDING GOVERNMENT WEBSITES.
FORM 990, PART XII, LINE 2C:	THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 51056K

Schedule O (Form 990) 2021

Additional Data

Software ID:
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