Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for the latest information.
| Return Reference | Explanation |
|---|---|
| FORM 990, PART III, LINE 2 | TAG ANNOUNCED THE LAUNCH OF THE TAG "CERTIFIED FOR TRANSPARENCY" PROGRAM, A NEW GLOBAL STANDARD FOR RESPONSIBLE TRANSPARENCY PRACTICES THAT WILL GIVE AD BUYERS AND THEIR PARTNERS MORE CONFIDENCE, CLARITY, AND CONTROL AROUND THE DETAILS OF THEIR DIGITAL ADVERTISING CAMPAIGNS. BY OFFERING A COMMON TRANSPARENCY FRAMEWORK, TAG'S "CERTIFIED FOR TRANSPARENCY" PROGRAM WILL ESTABLISH A "SHARED TRUTH" ON CAMPAIGN DATA ACROSS THE SUPPLY CHAIN. A CENTRAL REQUIREMENT FOR SEAL RECIPIENTS IS PARTICIPATION IN A TAG-RECOGNIZED TRANSPARENCY UTILITY, SUCH AS TAG TRUSTNET'S DISTRIBUTED LEDGER TECHNOLOGY (DLT) FRAMEWORK, WHICH CREATES A SINGLE TRUSTED RECORD FOR TRANSACTIONS THROUGH REAL-TIME RECONCILING AND SHARING ADVERTISING LOG FILES WITH COUNTERPARTIES. |
| PART I - LINE 5 & PART V - LINE 2A | AFFILIATION AGREEMENT: TO SUPPORT ITS ACTIVITIES, TAG ENTERED INTO AN AFFILIATION AGREEMENT WITH INTERACTIVE ADVERTISING BUREAU, INC. (IAB), A NON-PROFIT CORPORATION. THE AGREEMENT COMMENCED JULY 1, 2015 FOR A ONE-YEAR PERIOD, WHICH AUTOMATICALLY RENEWS FOR SUCCESSIVE ONE YEAR PERIODS UNLESS CANCELLED IN WRITING BY EITHER PARTY AT LEAST 120 DAYS PRIOR TO TERMINATION. UNDER THE TERMS SET FORTH IN THE AGREEMENT, IAB PROVIDES TAG WITH OFFICE SPACE AND OFFICE SERVICES. PROGRAM CONTRACTOR: TO SUPPORT ITS ACTIVITIES, TAG ENTERED INTO AN AGREEMENT WITH IAB TECHNOLOGY LABORATORY, INC. ('TECHLAB"), A NON-PROFIT CORPORATION. THE AGREEMENT COMMENCED JULY 1, 2015 FOR A ONE-YEAR PERIOD, WHICH AUTOMATICALLY RENEWS FOR SUCCESSIVE MONTH-TO-MONTH PERIODS UNLESS CANCELLED IN WRITING BY EITHER PARTY AT LEAST 30 DAYS PRIOR TO TERMINATION. UNDER THE TERMS SET FORTH IN THE AGREEMENT, TECHLAB PROVIDES TAG WITH STRATEGIC WORKING GROUP MANAGEMENT AND OVERSIGHT FOR VARIOUS PROGRAMS. |
| FORM 990, PART VI, SECTION B, LINE 11B | NO REVIEW OF THE FORM 990 WILL BE CONDUCTED PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. |
| FORM 990, PART VI, SECTION B, LINE 12C | BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST STATEMENTS ANNUALLY |
| FORM 990, PART VI, SECTION B, LINE 15A | PRESIDENT AND CEO - ANNUAL PERFORMANCE REVIEW BY EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. SALARY AND BONUS DETERMINED BY PERFORMANCE AGAINST OPERATING RESULTS AS COMPARED WITH GOALS AND TARGETS SET AT THE BEGINNING OF EACH YEAR. TOP MANAGEMENT (REPORTING TO CEO) - ANNUAL PERFORMANCE REVIEW BY CEO AND EVP FOR ALL OTHERS. SALARY AND BONUS DETERMINED BY PERFORMANCE AGAINST OPERATING RESULTS AS COMPARED WITH GOALS AND TARGETS SET AT THE BEGINNING OF EACH YEAR. |
| FORM 990, PART VI, SECTION C, LINE 19 | TAG DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. |
| FORM 990, PART XI, LINE 9: | FOREIGN CURRENCY TRANSLATION -6,642. |
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