Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for instructions and the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
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Total |
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Calendar year
(or fiscal year beginning in)
![]() |
(a) 2019 | (b) 2020 | (c) 2021 | (d) 2022 | (e) 2023 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | 3,179,561 | 5,033,285 | 7,379,137 | 3,485,935 | 5,075,795 | 24,153,713 |
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf .... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | 3,179,561 | 5,033,285 | 7,379,137 | 3,485,935 | 5,075,795 | 24,153,713 |
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f) .. | 186,630 | |||||
| 6 | Public support. Subtract line 5 from line 4. | 23,967,083 | |||||
Calendar year
(or fiscal year beginning in)
![]() |
(a) 2019 | (b) 2020 | (c) 2021 | (d) 2022 | (e) 2023 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | 3,179,561 | 5,033,285 | 7,379,137 | 3,485,935 | 5,075,795 | 24,153,713 |
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | 15,297,111 | 12,324,845 | 19,376,575 | 16,909,959 | 16,159,880 | 80,068,370 |
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | 1,430 | 2,615,000 | 2,616,430 | |||
| 11 | Total support. Add lines 7 through 10 | 116,095,825 | |||||
Calendar year (or fiscal
year beginning in) ![]() |
(a) 2019 | (b) 2020 | (c) 2021 | (d) 2022 | (e) 2023 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | ||||||
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | ||||||
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | ||||||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | ||||||
| 6 | Total. Add lines 1 through 5 | ||||||
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | ||||||
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | ||||||
| c | Add lines 7a and 7b.. | ||||||
| 8 | Public support. (Subtract line 7c from line 6.) | ||||||
Calendar year
(or fiscal year beginning in)
![]() |
(a) 2019 | (b) 2020 | (c) 2021 | (d) 2022 | (e) 2023 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | ||||||
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | ||||||
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | ||||||
| 11 | Net income from unrelated business activities not included on line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | ||||||
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
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| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 0.015 of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by 0.035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | 1 | |
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
2 | |
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | 3 | |
| 4 Amounts paid to acquire exempt-use assets | 4 | |
| 5 Qualified set-aside amounts (prior IRS approval required - provide details in Part VI) | 5 | |
| 6 Other distributions (describe in Part VI). See instructions | 6 | |
| 7Total annual distributions. Add lines 1 through 6. | 7 | |
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
8 | |
| 9 Distributable amount for 2023 from Section C, line 6 | 9 | |
| 10 Line 8 amount divided by Line 9 amount | 10 | |
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2023 |
(iii) Distributable Amount for 2023 |
|
|---|---|---|---|---|
| 1 Distributable amount for 2023 from Section C, line 6 | ||||
|
2
Underdistributions, if any, for years prior to 2023 (reasonable cause required-- explain in Part VI).
See instructions. |
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| 3 Excess distributions carryover, if any, to 2023: | ||||
| a From 2018....... | ||||
| b From 2019....... | ||||
| c From 2020....... | ||||
| d From 2021....... | ||||
| e From 2022....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2023 distributable amount | ||||
|
i
Carryover from 2018 not applied (see instructions) |
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| j Remainder. Subtract lines 3g, 3h, and 3i from line 3f. | ||||
| 4Distributions for 2023 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2023 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from line 4. | ||||
|
5
Remaining underdistributions for years prior to 2023, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
6
Remaining underdistributions for 2023. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
7 Excess distributions carryover to 2024. Add lines 3j and 4c. |
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| 8 Breakdown of line 7: | ||||
| a Excess from 2019..... | ||||
| b Excess from 2020..... | ||||
| c Excess from 2021..... | ||||
| d Excess from 2022..... | ||||
| e Excess from 2023..... | ||||
| Facts And Circumstances Test |
|---|
| SEE SCHEDULE O |
| Return Reference | Explanation |
|---|---|
| SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: | OTHER REVENUE - 2019 AMOUNT: $ 1,430. SETTLEMENT - 2022 AMOUNT: $ 2,615,000. |
| Software ID: | |
| Software Version: |
| Return Reference | Explanation |
|---|---|
| FORM 990, PART V, LINE 3B | TRUTH INITIATIVE FOUNDATION IS AWAITING ADDITIONAL INFORMATION IN ORDER TO TIMELY FILE A COMPLETE AND ACCURATE FORM 990-T BY THE EXTENDED DEADLINE OF MAY 15, 2025. THE AMOUNT SHOWN AS NET UNRELATED BUSINESS TAXABLE INCOME ON LINE 7B OF PAGE 1 OF THE FORM 990 IS AN ESTIMATE BASED ON AVAILABLE INFORMATION. |
| FORM 990, PART VI, SECTION A, LINE 7A | THE NATIONAL GOVERNORS ASSOCIATION, NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, AND NATIONAL COUNCIL OF STATE LEGISLATURES EACH HAVE THE AUTHORITY TO APPOINT TWO CLASS A DIRECTORS. |
| FORM 990, PART VI, SECTION B, LINE 11B | PURSUANT TO BOARD RESOLUTION, THE BOARD OBSERVES THE FOLLOWING PROCEDURES IN THE FOLLOWING ORDER: FIRST, THE AUDIT COMMITTEE REVIEWS AND APPROVES THE DRAFT FORM 990; SECOND, THE APPROVED FORM 990 IS ELECTRONICALLY ROUTED TO ALL BOARD MEMBERS; THIRD, THE FORM IS FILED WITH THE IRS AND POSTED TO THE FOUNDATION'S WEB SITE. |
| FORM 990, PART VI, SECTION B, LINE 12C | TRUTH INITIATIVE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY: REQUIRING ANNUAL REVIEW OF POLICY AND WRITTEN DISCLOSURES BY ALL DIRECTORS, SENIOR STAFF AND RESEARCH INVESTIGATORS WHICH ARE COLLECTED AND REVIEWED BY THE GENERAL COUNSEL; REQUIRING UPDATED FILINGS AS NECESSARY BY DIRECTORS AND COVERED STAFF; REQUIRING CONTEMPORANEOUS DISCLOSURES OF ALL CONFLICTS AND POTENTIAL CONFLICTS NOT DISCLOSED IN THE ANNUAL FILINGS, BY ALL DIRECTORS AND STAFF; REQUIRING ALL RESEARCH INVESTIGATORS WHO PARTICIPATE IN NIH-FUNDED RESEARCH TO COMPLY WITH NIH'S FINANCIAL CONFLICT OF INTEREST (FCOI) REGULATION AND TO ANNUALLY COMPLETE THE NIH TUTORIAL ON CONFLICTS OF INTEREST; AND PLACING ADMINISTRATIVE RESPONSIBILITY FOR TRAINING AND COMPLIANCE WITH THE GENERAL COUNSEL. |
| FORM 990, PART VI, SECTION B, LINE 15 | THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND TOP MANAGEMENT INCLUDES REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARATIVE DATA AND CONTEMPORANEOUS SUBSTANTIATION. THE BOARD REGULARLY RETAINS AN INDEPENDENT CONSULTING FIRM TO EVALUATE THE COMPENSATION OF THE CEO AND TOP MANAGEMENT AGAINST THE COMPETITIVE MARKET, INCLUDING COMPARABLE POSITIONS AMONG SIMILARLY SITUATED ORGANIZATIONS AS WELL AS BROADER, RELEVANT MARKET SURVEYS. BASED ON THAT ANALYSIS AND PERFORMANCE ASSESSMENTS AND THE REVIEW AND RECOMMENDATION OF THE BOARD'S EXECUTIVE COMMITTEE, THE FULL BOARD SETS THE CEO'S COMPENSATION, APPROVES OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE CFIO, AND REVIEWS OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE COO, CHIEF LEGAL AND REGULATORY AFFAIRS OFFICER, CHIEF MARKETING OFFICER, CHIEF RESEARCH OFFICER, CHIEF COMMUNICATIONS OFFICER, CHIEF DEVELOPMENT AND PARTNERSHIPS OFFICER, CHIEF HEALTH OFFICER AND CHIEF TECHNOLOGY OFFICER. THE CEO MAKES COMPENSATION DECISIONS FOR OTHER SENIOR LEVEL EMPLOYEES IN ACCORDANCE WITH AN OUTSIDE BI-ANNUAL BENCHMARK REVIEW. |
| FORM 990, PART VI, SECTION C, LINE 19 | TRUTH INITIATIVE'S FINANCIAL STATEMENTS ARE AVAILABLE ON ITS CORPORATE WEBSITE, WWW.TRUTHINITIATIVE.ORG. ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D). |
| FORM 990, PART IX, LINE 11G | CONSULTING: PROGRAM SERVICE EXPENSES 213,217. MANAGEMENT AND GENERAL EXPENSES 851. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 214,068. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 64,354,872. MANAGEMENT AND GENERAL EXPENSES 409,529. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 64,764,401. FULFILLMENT SERVICES: PROGRAM SERVICE EXPENSES 6,157. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,157. REFERRAL FEES: PROGRAM SERVICE EXPENSES 22,543. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 22,543. TELEPHONE & WIRELESS SERVICES: PROGRAM SERVICE EXPENSES 225,616. MANAGEMENT AND GENERAL EXPENSES 242,924. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 468,540. TEMPORARY SERVICES: PROGRAM SERVICE EXPENSES 225,487. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 225,487. HONORARIUM: PROGRAM SERVICE EXPENSES 1,050. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,050. |
| 2023 FORM 990, SCHEDULE A - PART VI FACTS AND CIRCUMSTANCES ANALYSIS: | TRUTH INITIATIVE FOUNDATION D/B/A TRUTH INITIATIVE (TRUTH INITIATIVE) QUALIFIES AS A PUBLICLY SUPPORTED ORGANIZATION UNDER ALL OF THE FACTS AND CIRCUMSTANCES BECAUSE (A) IT NORMALLY RECEIVES A SUBSTANTIAL PART OF ITS SUPPORT FROM GOVERNMENT UNITS, FROM DIRECT OR INDIRECT CONTRIBUTIONS FROM THE GENERAL PUBLIC, OR FROM A COMBINATION OF THESE SOURCES, UNDER THE STANDARDS SET FORTH IN REG. 1.170A-9(F)(3)(I) AND (II); AND (B) IT IS IN THE NATURE OF A PUBLICLY SUPPORTED ORGANIZATION TAKING INTO ACCOUNT THE FACTORS SET FORTH IN REG. 1.170-A-9(F)(3)(III) THROUGH (VII). A. TEN PERCENT SUPPORT LIMITATION. TRUTH INITIATIVE NORMALLY RECEIVES AT LEAST 10 PERCENT OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES. AS SET FORTH IN SCHEDULE A, PART II, THE ORGANIZATION'S PUBLIC SUPPORT FOR TAXABLE YEARS 2019-2023 WAS 20.64%. ATTRACTION OF PUBLIC SUPPORT. TRUTH INITIATIVE MAINTAINS A CONTINUOUS AND BONA FIDE PROGRAM DESIGNED TO ATTRACT PUBLIC SUPPORT. THE TOTAL AMOUNT OF PUBLIC SUPPORT RAISED BY THE ORGANIZATION IN TAXABLE YEARS 2019-2023 AS A RESULT OF THESE EFFORTS WAS $23.9 MILLION. EXAMPLES OF EFFORTS TO ATTRACT PUBLIC SUPPORT DURING THE FIVE-YEAR TESTING PERIOD INCLUDE THE FOLLOWING: FEDERAL GOVERNMENT GRANTS AND CONTRACTS. TRUTH INITIATIVE MAINTAINS A BONA FIDE, CONTINUOUS AND SUCCESSFUL PROGRAM TO ATTRACT NEW AND ADDITIONAL FEDERAL GOVERNMENTAL SUPPORT. AS PART OF THIS PROGRAM, THE ORGANIZATION HAS DEDICATED STAFF IN BOTH ITS SCHROEDER RESEARCH INSTITUTE, INNOVATIONS, AND FINANCE DEPARTMENT TO ASSIST WITH APPLICATIONS FOR FEDERAL SUPPORT AND TO MANAGE GRANTS AND CONTRACTS THAT ARE AWARDED. FROM TAX YEAR 2019 THROUGH 2023, TRUTH INITIATIVE SUBMITTED 40 APPLICATIONS FOR FEDERAL GRANTS AND CONTRACTS. IN 2023 ALONE, WE SUBMITTED 4 APPLICATIONS FOR NATIONAL INSTITUTES OF HEALTH FUNDED GRANTS AND CONTRACTS TO SUPPORT OUR RESEARCH AND RELATED ACTIVITIES. ALL OF THESE APPLICATIONS WERE CONSISTENT WITH TRUTH INITIATIVE'S CHARITABLE PURPOSE OF MITIGATING THE TOLL OF DEATH AND DISEASE CAUSED BY THE TOBACCO EPIDEMIC. OVER THE FIVE-YEAR PERIOD, TRUTH INITIATIVE WAS AWARDED 14 FEDERAL GRANTS AND CONTRACTS FOR A TOTAL AMOUNT AWARDED OF $2,256,539. OTHER GRANTS. DURING THE FIVE-YEAR TESTING PERIOD, TRUTH INITIATIVE ALSO SUBMITTED FUNDING PROPOSALS TO A NUMBER OF OTHER ENTITIES. THE ORGANIZATION RECEIVED 16 AWARDS FOR A TOTAL AMOUNT AWARDED OF $16,617,179. IN THE CURRENT TAXABLE YEAR THIS INCLUDED SUPPORT FROM NORTH CAROLINA DEPARTMENT OF HEALTH, PENNSYLVANIA OFFICE OF ATTORNEY GENERAL, AND EAST BAY COMMUNITY FOUNDATION. B. PERCENTAGE OF FINANCIAL SUPPORT. TRUTH INITIATIVE WAS ESTABLISHED IN 1999 PURSUANT TO THE TERMS OF THE MASTER SETTLEMENT AGREEMENT NEGOTIATED BY THE ATTORNEYS GENERAL OF 46 STATES, THE DISTRICT OF COLUMBIA AND FIVE U.S. TERRITORIES IN SETTLEMENT OF CIVIL ACTIONS FILED AGAINST THE MAJOR U.S. TOBACCO COMPANIES FOR DAMAGES DUE TO THE HARMFUL EFFECTS OF TOBACCO. THE STATES REQUESTED THAT A PORTION OF THE FUNDS THEY RECEIVED FROM THE TOBACCO INDUSTRY BE USED TO ESTABLISH AND FUND AN ORGANIZATION PRIMARILY DEDICATED TO STUDYING AND PROVIDING PUBLIC EDUCATION ABOUT THE IMPACT OF TOBACCO IN ORDER TO REDUCE ITS USE AND ASSOCIATED DEATH AND DISEASE. THE ORGANIZATION ALSO RECEIVED FUNDING FROM A SIMILAR SETTLEMENT AGREEMENT ENTERED INTO BETWEEN THE STATES AND THE SMOKELESS TOBACCO COMPANIES. EARLY ON TRUTH INITIATIVE'S BOARD OF DIRECTORS VOTED TO ALLOCATE A SIGNIFICANT PORTION OF THE SETTLEMENT FUNDS RECEIVED FROM 1999-2003 FOR LONG-TERM INVESTMENTS (RESERVE FUND), WHICH OPERATES LIKE A QUASI-ENDOWMENT TO SUPPORT FUTURE CHARITABLE AND EDUCATIONAL ACTIVITIES IN THE YEARS AFTER THE SETTLEMENT PAYMENTS WOULD CEASE. THE ORGANIZATION'S LONG-TERM INVESTMENTS (RESERVE FUND) AT JUNE 30, 2024 WAS $575 MILLION. UNDER THE TERMS OF THE SETTLEMENT AGREEMENTS, THE LAST OF THE NORMALLY SCHEDULED PAYMENTS WERE RECEIVED DURING ITS 2007 TAXABLE YEAR (ENDING JUNE 30, 2008). SINCE THAT TIME, BECAUSE OF THE CESSATION OF THE SETTLEMENT PAYMENTS, TRUTH INITIATIVE HAS RECEIVED AN INCREASINGLY HIGH PERCENTAGE OF ITS TOTAL SUPPORT FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) AND ITS PUBLIC SUPPORT PERCENTAGE HAS DECLINED SUBSTANTIALLY SO THAT BEGINNING WITH THE 2012 TAXABLE YEAR THE ORGANIZATION FOR THE FIRST TIME NO LONGER QUALIFIED UNDER THE 33 1/3 PERCENT OF SUPPORT TEST DURING THE FIVE-YEAR TESTING PERIOD. HOWEVER, WERE IT NOT FOR THE LARGE AMOUNT OF GROSS INVESTMENT INCOME GENERATED BY THE RESERVE FUND, THE ORGANIZATION'S PUBLIC SUPPORT OF $23.9 MILLION WOULD EASILY ALLOW IT TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION. AS SET FORTH IN REG. 1.170A-9(F)(3)(III), THE FACT THAT TRUTH INITIATIVE'S PUBLIC SUPPORT PERCENTAGE IS LOW BECAUSE A HIGH PERCENTAGE OF ITS TOTAL SUPPORT COMES FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) IS EVIDENCE OF ORGANIZATIONAL COMPLIANCE WITH THE FACTS AND CIRCUMSTANCES TEST. REPRESENTATIVE GOVERNING BODY. TRUTH INITIATIVE HAS A GOVERNING BODY WHICH REPRESENTS THE BROAD INTERESTS OF THE PUBLIC, OTHER THAN THE PERSONAL OR PRIVATE INTERESTS OF A LIMITED NUMBER OF DONORS. UNDER THE ORGANIZATION'S BYLAWS, THE ELEVEN-PERSON BOARD OF DIRECTORS CONSISTS OF TWO DIRECTORS APPOINTED BY EACH OF THE NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, THE NATIONAL GOVERNORS ASSOCIATION, AND THE NATIONAL CONFERENCE OF STATE LEGISLATURES FROM AMONG THEIR MEMBERS. AS OF THE END OF THE REPORTING YEAR, THESE DIRECTORS (CLASS A DIRECTORS) INCLUDED THE GOVERNORS OF UTAH AND MAINE, THE ATTORNEYS GENERAL OF NORTH CAROLINA AND SOUTH DAKOTA, A STATE REPRESENTATIVE FROM UTAH AND A STATE ASSEMBLYMAN FROM NEW JERSEY. THE CLASS A DIRECTORS ELECT BY MAJORITY VOTE THE REMAINING FIVE DIRECTORS, THE CLASS B DIRECTORS. THE BYLAWS PROVIDE THAT ONE OF THE CLASS B DIRECTORS SHALL HAVE EXPERTISE IN PUBLIC HEALTH ISSUES AND FOUR DIRECTORS SHALL HAVE EXPERTISE IN MEDICAL, CHILD PSYCHOLOGY, OR PUBLIC HEALTH DISCIPLINES. AS OF THE END OF THE REPORTING YEAR, CLASS B DIRECTORS INCLUDED THE EXECUTIVE DIRECTOR OF THE AMERICAN PUBLIC HEALTH ASSOCIATION AND THE CHIEF EXECUTIVE OFFICER OF THE AMERICAN HEART ASSOCIATION. RECENT FORMER CLASS B DIRECTORS INCLUDE THE PRESIDENT OF THE SOUTHERN CALIFORNIA REGION, KAISER FOUNDATION HEALTH PLAN AND HOSPITALS, THE THEN-ASSOCIATE DEAN FOR PUBLIC HEALTH PRACTICE AT THE HARVARD SCHOOL OF PUBLIC HEALTH, A FORMER PRESIDENT OF THE AMERICAN MEDICAL ASSOCIATION, AN IMMEDIATE PAST PRESIDENT OF THE AMERICAN CANCER SOCIETY, AND A DISTINGUISHED PROFESSOR OF HEALTH AND HEALTH CARE AT THE DEPARTMENT OF MEDICINE OF THE UNIVERSITY OF CALIFORNIA, SAN FRANCISCO. THERE ARE ALSO TWO YOUTH LIAISONS TO THE BOARD OF DIRECTORS WHO MAY CAST NON-BINDING ADVISORY VOTES. |
| 2023 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS (CONT) | AVAILABILITY OF PUBLIC FACILITIES AND SERVICES; PUBLIC PARTICIPATION IN PROGRAMS. TRUTH INITIATIVE PROVIDES FACILITIES AND SERVICES DIRECTLY FOR THE BENEFIT OF THE GENERAL PUBLIC ON A CONTINUING BASIS. THE ORGANIZATION'S TRUTH CAMPAIGN BEGAN IN 2000 AS THE LARGEST NATIONAL YOUTH NICOTINE PREVENTION CAMPAIGN EVER UNDERTAKEN IN THIS COUNTRY. ITS AWARD-WINNING ADVERTISEMENTS, GRASS ROOTS TOURS AND APPEARANCES, SOCIAL MEDIA AND OTHER ON-LINE MEDIA COMMUNICATIONS HAVE PROVIDED THE FACTS TO MILLIONS OF TEENS AND YOUNG ADULTS ABOUT TOBACCO USE AND INDUSTRY MARKETING TACTICS AND HAS BEEN CREDITED WITH A SIGNIFICANT DECLINE IN YOUTH SMOKING RATES. AFTER JUUL LAUNCHED E-CIGARETTES IN 2018, THE TRUTH CAMPAIGN HAS FOCUSED ON REDUCING THE ALARMING RISE IN YOUTH AND YOUNG ADULT VAPING. BY COMMUNICATING THE LINK BETWEEN NICOTINE AND ADVERSE MENTAL HEALTH EFFECTS, THE TRUTH CAMPAIGN WAS ABLE TO INCREASE YOUNG PEOPLE'S AWARENESS OF VAPING'S CONNECTION TO DEPRESSION AND ANXIETY. A STUDY PUBLISHED IN 2023 IN TOBACCO CONTROL FOUND THAT HIGHER AWARENESS OF THE TRUTH CAMPAIGN LED TO SIGNIFICANTLY LOWER E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. THIS IS THE FIRST TIME A STUDY HAS SHOWN A RELATIONSHIP BETWEEN E-CIGARETTE PREVENTION MESSAGING EXPOSURE AND LOWERED E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. THE CAMPAIGN CONTINUES TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING AND VAPING AND THEIR INTENTIONS TO USE NICOTINE. IN 2008, TRUTH INITIATIVE IN COLLABORATION WITH MAYO CLINIC AND A COALITION OF PUBLIC HEALTH GROUPS AND STATE HEALTH DEPARTMENTS LAUNCHED BECOMEANEX, A FREE, INNOVATIVE SMOKING CESSATION CAMPAIGN AND WEBSITE TO SUPPORT ADULT SMOKERS IN THEIR EFFORTS TO QUIT. THE WEBSITE INCLUDED A SUPPORT COMMUNITY WHERE CURRENT AND FORMER SMOKERS COULD SUPPORT EACH OTHER THROUGH THEIR QUITTING JOURNEY, FOR AS LONG AS IT TOOK. IN 2010, TRUTH INITIATIVE EXPANDED BECOMEANEX TO INCLUDE AN INTERACTIVE TEXT MESSAGE PROGRAM THAT OFFERED INDIVIDUALLY TAILORED CESSATION SUPPORT. SINCE THAT TIME, BECOMEANEX HAS CONTINUED TO EVOLVE, WITH RICHER CONTENT AND FEATURES, AND AN EXPANSION TO SERVE INDIVIDUALS QUITTING THE BROAD ARRAY OF NICOTINE AND TOBACCO PRODUCTS THAT HAVE ENTERED THE MARKET. THESE INCLUDE E-CIGARETTES AND ORAL NICOTINE POUCHES. BECOMEANEX IS PROMOTED THROUGH EARNED MEDIA AND PAID ONLINE ADVERTISING AND SERVES ROUGHLY 30,000 REGISTERED USERS EACH YEAR. IN 2016, WE LAUNCHED AN ENTERPRISE VERSION OF BECOMEANEX CALLED EX PROGRAM IN PARTNERSHIP WITH MAYO CLINIC. EX PROGRAM IS SPECIFICALLY DESIGNED TO SERVE THE NEEDS OF EMPLOYERS, HEALTH PLANS AND OTHER PAYORS LOOKING TO REDUCE TOBACCO PREVALENCE AND IMPROVE THE HEALTH OF THEIR MEMBERS. WE SELL EX PROGRAM IN A B2B MODEL THAT GENERATES REVENUE TO SUPPORT TRUTH INITIATIVE'S MISSION DRIVEN WORK. THE DEVELOPMENT AND OPERATION OF EX PROGRAM HAS INCLUDED A SUBSTANTIAL OVERHAUL OF THE TECHNICAL CAPABILITIES OF THE PLATFORM, A CONTINUALLY MODERNIZED DESIGN AND VISUAL APPEAL, NEW FEATURES AND FUNCTIONALITY, AND ENHANCED COMPLIANCE AND SECURITY (I.E., WCAG, HIPAA, ISO 27001), ALL OF WHICH REMAINS FREE TO THE GENERAL PUBLIC. OUR REVENUE FROM EX PROGRAM ENTERPRISE HAS GROWN SUBSTANTIALLY SINCE 2016 AND WE BELIEVE WILL CONTINUE TO PROVIDE A STREAM OF MISSION RELATED REVENUE TO SUPPORT AND SUSTAIN EX AND OTHER TRUTH INITIATIVE PROGRAMMING. DURING FY24, FEE REVENUE FROM THIS SERVICE WAS $1,363,356. IN 2019, TRUTH INITIATIVE DEVELOPED THIS IS QUITTING, A FIRST OF ITS KIND YOUTH VAPING CESSATION PROGRAM. SINCE ITS INCEPTION, MORE THAN 780,000 TEENS AND YOUNG ADULTS HAVE ENROLLED. ITS EFFECTIVENESS IN PROMOTING ABSTINENCE FROM VAPING AND FROM COMBUSTIBLE TOBACCO PRODUCTS WAS DEMONSTRATED IN A RANDOMIZED CLINICAL TRIAL AMONG YOUNG ADULTS AGES 18-24. MOST RECENTLY, A RANDOMIZED TRIAL AMONG TEENS AGES 13-17 YIELDED SIMILAR FINDINGS. THE PROGRAM GENERATED $426,765 IN REVENUE IN FY24 THROUGH CONTRACTS WITH STATES, HEALTH PLANS, AND OTHER YOUTH-SERVING ORGANIZATIONS. IN TAX YEAR 2019, AND CONTINUING THROUGH TAX YEAR 2022, TRUTH INITIATIVE INITIATED A PROGRAM IN WHICH IT PROVIDES GRANTS AND TECHNICAL ASSISTANCE TO COMMUNITY COLLEGES AND MINORITY-SERVING INSTITUTIONS. IN 2022, WE EXPANDED OUR PROGRAM TO INCLUDE ANY COLLEGE AND UNIVERSITY WITH THE GOAL OF SUPPORTING THE ESTABLISHMENT OF TOBACCO-FREE POLICIES AT THESE INSTITUTIONS WHICH SERVE LARGE NUMBERS OF YOUNG ADULTS FROM LOW-INCOME AND MINORITY COMMUNITIES. IN FIVE YEARS OF THIS PROGRAM, THROUGH TAX YEAR 2023 TRUTH INITIATIVE HAS AWARDED MORE THAN $1.2 MILLION IN GRANTS TO THESE SCHOOLS. DURING TAX YEARS 2016 THROUGH 2019, THIS PROGRAM WAS SUPPORTED BY $2.3 MILLION IN GRANT FUNDING PROVIDED BY THE CVS FOUNDATION. TRUTH INITIATIVE'S YOUTH ACTIVISM PROGRAMS (TRAINING TEAM, COLLEGE LEADERS AND AMBASSADORS) ENGAGED MORE THAN 10,500 TEENS AND YOUNG ADULTS TO EDUCATE THEM ABOUT THE DANGERS OF TOBACCO AND VAPING AND SUPPORT THEM TO BECOME CHANGE AGENTS IN THEIR COMMUNITIES AND CAMPUSES. IN 2020, TRUTH INITIATIVE LAUNCHED VAPING: KNOW THE TRUTH -A MIDDLE AND HIGH SCHOOL CURRICULUM TO HELP PREVENT STUDENTS FROM VAPING. SINCE THE LAUNCH OF THIS PROGRAM THROUGH ACADEMIC YEAR 2023-2024, 13,237 SCHOOLS ACROSS THE COUNTRY ARE USING THE CURRICULUM WITH MORE THAN 1,100,000 STUDENTS ENROLLED IN THE PROGRAM. IN 2023, TRUTH INITIATIVE LAUNCHED PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH CURRICULUM TO EDUCATE YOUNG PEOPLE ABOUT THE RISKS OF PRESCRIPTION MISUSE AND COUNTERFEIT DRUGS CONTAINING FENTANYL. SINCE LAUNCHING THE PROGRAM IN AUGUST 2023, A TOTAL OF 223,491 STUDENTS HAVE ENROLLED IN THIS PROGRAM ACROSS 2,271 MIDDLE AND HIGH SCHOOLS IN THE U.S. DURING TAX YEAR 2023, TRUTH INITIATIVE RECEIVED A CONTRACT FROM THE NORTH CAROLINA DEPARTMENT OF HEALTH AND HUMAN SERVICES TO ENCOURAGE YOUNG ADULTS TO QUIT VAPING. WE DELIVERED A CESSATION INTERVENTION TO 1,686 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 1,000 STUDENTS AT TWO NORTH CAROLINA UNIVERSITIES. TRUTH INITIATIVE ALSO SUPPORTS AND CONDUCTS RESEARCH ON THE CAUSES OF TOBACCO ADDICTION AND METHODS FOR PREVENTING AND TREATING TOBACCO DEPENDENCE ACROSS THE AGE SPECTRUM. TRUTH REGULARLY PUBLISHES SCHOLARLY STUDIES TO HELP DISSEMINATE THE RESULTS OF THIS RESEARCH THROUGHOUT THE PUBLIC HEALTH AND BROADER SCIENTIFIC COMMUNITIES. THIRTY-FIVE ARTICLES WERE PUBLISHED BETWEEN JULY 2023 - JUNE 2024. THESE MANUSCRIPTS WERE PUBLISHED IN VARIOUS JOURNALS INCLUDING, ADDICTION, ADDICTIVE BEHAVIORS, ADDICTIVE BEHAVIORS REPORTS, AMERICAN JOURNAL OF HEALTH PROMOTION, AMERICAN JOURNAL OF PREVENTATIVE MEDICINE, ANNALS OF BEHAVIORAL MEDICINE, HEALTH PSYCHOLOGY, HEALTH PROMOTION PRACTICE, INTERNATIONAL JOURNAL OF COMMUNICATIONS, JOURNAL OF HEALTH ECONOMICS, JOURNAL OF MEDICAL INTERNET RESEARCH, JMIR PUBLIC HEALTH AND SURVEILLANCE, NICOTINE AND TOBACCO RESEARCH, PREVENTATIVE MEDICINE REPORTS, PSYCHIATRIC SERVICES, SUBSTANCE USE AND MISUSE, TOBACCO CONTROL, TOBACCO INDUCED DISEASE, TOBACCO PREVENTION AND CESSATION, TOBACCO USE AND MISUSE, AND TOBACCO USE INSIGHTS. |
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