TY 2022 Form 990

- TIN:

Form990

Department of the TreasuryInternal Revenue Service

Return of Organization Exempt From Income Tax

Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)

Do not enter social security numbers on this form as it may be made public.

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

A For the 2021 calendar year, or tax year beginning 10-01-2022 , and ending 09-30-2023

BCheck if applicable: Address change Name change Initial return Final return/terminated Amended return Application pending

CName of organization
DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Doing business as

Number and street (or P.O. box if mail is not delivered to street address)
1807 ROSS AVENUE 450

Room/suite

City or town, state or province, country, and ZIP or foreign postal code
DALLAS, TX75201

D Employer identification number

61-1689405

E Telephone number

G Gross receipts $ 21,845,494

F Name and address of principal officer:
GREG WHITE
1807 ROSS AVENUE 450
DALLAS,TX75201

Tax-exempt status: 501(c)(3) 501(c) ( 6 ) LeftBullet

(insert no.) 4947(a)(1) or 527

Website:

WWW.DALLASTPID.COM

H(a)

Is this a group return for
subordinates? Yes No

H(b)

Are all subordinates
included?

Yes No

If "No," attach a list. See instructions.

H(c)

Group exemption number MediumBullet

K Form of organization: Corporation Trust Association Other MediumBullet

L Year of formation: 2012

M State of legal domicile: TX

Part I

Summary

1	Briefly describe the organization’s mission or most significant activities: THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS.
2	Check this box
3	Number of voting members of the governing body (Part VI, line 1a) ........	3	10
4	Number of independent voting members of the governing body (Part VI, line 1b) .....	4	10
5	Total number of individuals employed in calendar year 2021 (Part V, line 2a) ......	5	0
6	Total number of volunteers (estimate if necessary) .............	6	12
7a	Total unrelated business revenue from Part VIII, column (C), line 12 ........	7a	0
b	Net unrelated business taxable income from Form 990-T, Part I, line 11 .........	7b	0

		Prior Year	Current Year
8	Contributions and grants (Part VIII, line 1h) .........	0	414,565
9	Program service revenue (Part VIII, line 2g) .........	17,386,756	20,502,782
10	Investment income (Part VIII, column (A), lines 3, 4, and 7d ) ....	78,721	928,147
11	Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e)	0	0
12	Total revenue—add lines 8 through 11 (must equal Part VIII, column (A), line 12)	17,465,477	21,845,494
13	Grants and similar amounts paid (Part IX, column (A), lines 1–3 )...	5,072,677	6,954,740
14	Benefits paid to or for members (Part IX, column (A), line 4).....	0	0
15	Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10)	26,191	53,325
16a	Professional fundraising fees (Part IX, column (A), line 11e) .....	0	0
b	Total fundraising expenses (Part IX, column (D), line 25) 0
17	Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e)....	8,883,535	10,636,080
18	Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25)	13,982,403	17,644,145
19	Revenue less expenses. Subtract line 18 from line 12.......	3,483,074	4,201,349
		Beginning of Current Year	End of Year
20	Total assets (Part X, line 16).............	33,484,400	38,304,578
21	Total liabilities (Part X, line 26).............	2,002,792	2,621,621
22	Net assets or fund balances. Subtract line 21 from line 20.....	31,481,608	35,682,957

Part II

Signature Block

Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.

Sign Here

	Signature of officer	Date

	Type or print name and title

Paid Preparer Use Only

Print/Type preparer's name

Preparer's signature

Date

Check if
self-employed

PTIN

Firm's name MediumBullet

Firm's EIN MediumBullet

Firm's address MediumBullet

Phone no.

May the IRS discuss this return with the preparer shown above? (see instructions) ..........YesNo

For Paperwork Reduction Act Notice, see the separate instructions.

Cat. No. 11282Y Form 990 (2021)

Form 990 (2021)

Page 2

Part III

Statement of Program Service Accomplishments

Check if Schedule O contains a response or note to any line in this Part III..............

Briefly describe the organization’s mission: THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS.

Did the organization undertake any significant program services during the year which were not listed on
the prior Form 990 or 990-EZ? ..................... Yes No

If "Yes," describe these new services on Schedule O.

Did the organization cease conducting, or make significant changes in how it conducts, any program
services? ........................... Yes No

If "Yes," describe these changes on Schedule O.

Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported.


4a	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	PROVIDING THE SUSTAINABLE FUEL FOR OUR CITY'S SUCCESSFUL CONVENTION AND MEETINGS BUSINESS, DTPID FUNDS VISIT DALLAS' INCENTIVE AND SALES PROGRAMS. INCENTIVES REDUCE THE COST AND/OR PROVIDE COMPLIMENTARY RENTAL OF THE KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS, ALLOWING DALLAS TO COMPETE WITH OTHER TOP CITIES FOR EVENT BUSINESS. INCENTIVES AND SALES EFFORTS COMPRISED 42.5% OF DTPID SPENDING IN FY23. THIS REPRESENTS THE GREATEST RETURN ON INVESTMENT (ROI) FOR THE DTPID AND FOR DALLAS, AS GROUP MEETING ATTENDEES SPEND MORE ON AVERAGE THAN ANY OTHER VISITORS. INCENTIVES AND SALES SPENDING PRODUCE AN ROI OF AT LEAST 10 TO 1, CALCULATED BY ANTICIPATED LODGING REVENUES DIVIDED BY THE APPROVED INCENTIVE. TO DATE, INCENTIVE FUNDING BY THE DTPID FOR CITYWIDE EVENTS HAS GENERATED AN AVERAGE ROI OF 14 TO 1. SINCE THE DTPID'S INCEPTION IN 2012, EVERY DOLLAR SPENT ON SALES INCENTIVES HAS PRODUCED $14 IN HOTEL ROOM NIGHT ACTIVITY FOR DALLAS.IN FY23, DTPID'S INVESTMENT BROUGHT MAJOR CITYWIDE EVENTS TO TOWN, INCLUDING THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION, INTERNATIONAL ROOFING EXPO, AUSTIN JUNIOR VOLLEYBALL ASSOCIATION, ASIS GSX, DALLAS SAFARI CLUB, NATIONAL CHEERLEADERS ASSOCIATION, NCAA WOMEN'S FINAL FOUR, AMONG MANY OTHERS. MINI-WIDE* AND CITYWIDE** INCENTIVES PAID IN FY23 TOTALED $4.3 MILLION.MINI-WIDE: EVENTS WITH 1,000-2,499 HOTEL ROOMS ON PEAK BOOKED BY VISIT DALLAS*CITYWIDE: EVENTS WITH 2,500 OR MORE HOTEL ROOM NIGHTS ON PEAK BOOKED BY VISIT DALLAS

4b	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	THE DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. THE DTPID'S MARKETING FUNDS - WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING, AND MOST OF VISIT DALLAS' MARKETING BUDGET - ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, COLLATERAL DEVELOPMENT, CAMPAIGN PRODUCTION, EVENT SPONSORSHIP AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH THE SUPPORT FROM DTPID, VISIT DALLAS CONTINUED THE FIND YOUR ALL PAID MEDIA CAMPAIGN IN PRIMARY MARKETS. THE TOTAL PAID MEDIA INVESTMENT FOR FY23 WAS $3.5 MILLION - 70% INVESTED IN THE LEISURE MARKET AND 30% INVESTED IN TRADE - AND PRODUCED MORE THAN 246 MILLION IMPRESSIONS AND 147,000 VISITS. MOST NOTABLY, CAMPAIGN PERFORMANCE EXCEEDED THE FY23 MARKETING ROOM NIGHT GOAL BY AN IMPRESSIVE 13%, CONTRIBUTING A TOTAL OF 320,670 ROOM NIGHTS. THIS SUCCESS TRANSLATED TO A SUBSTANTIAL ECONOMIC IMPACT OF $240,380,820, REPRESENTING A RETURN OF $125 FOR EVERY DOLLAR SPENT ON ADVERTISING.

4c	(Code: ) (Expenses $ including grants of $ ) (Revenue $ )
	IN FY23, THE DTPID PROVIDED FUNDING TO SUPPORT 329 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM-AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS-ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. TEN PERCENT OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.THE DTPID BOARD APPROVED $50,000 IN INCENTIVES IN FY23 FOR THE FILM INCENTIVE PROGRAM. PRODUCERS CONTRACTING A MINIMUM OF 15 ROOM NIGHTS AT DTPID HOTELS WERE ELIGIBLE FOR 10% OF THE DAILY HOTEL CONTRACT ROOM RATE AS AN INCENTIVE FOR CHOOSING DALLAS. LIKEWISE, THE TOUR OPERATOR INCENTIVE PROGRAM SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL OR INCENTIVE TRAVEL ONLY. THE DTPID BOARD APPROVED $50,000 IN INCENTIVES FOR FY23. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. BOTH PROGRAMS ARE FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.MORE THAN $1 MILLION PER YEAR OF THE DTPID'S FUNDS ARE APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $11.5 MILLION TO OVER 200 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 677 EVENTS SUPPORTED BY THIS FUNDING. IN FY23, THE DTPID EVENT MARKETING INCENTIVE SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING NEARLY $1.5 MILLION TO BENEFIT 74 ORGANIZATIONS, GENERATING 172,605 REPORTED HOTEL ROOM NIGHTS.

4d	Other program services (Describe in Schedule O.)
	(Expenses $ including grants of $ ) (Revenue $ )
4e	Total program service expenses

Form 990 (2021)

Page 3

Part IV

Checklist of Required Schedules

Yes

Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If "Yes," complete Schedule A.....................

Is the organization required to complete Schedule B, Schedule of Contributors? See instructions. Click to see attachment

List of Attached Documents:

// Content

...

Yes

Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to candidates for public office? If "Yes," complete Schedule C, Part I Click to see attachment

List of Attached Documents:

// Content

.............

Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II.........

Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues, assessments, or similar amounts as defined in Rev. Proc. 98-19? If "Yes," complete Schedule C, Part III Click to see attachment

List of Attached Documents:

// Content

Yes

Did the organization maintain any donor advised funds or any similar funds or accounts for which donors have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If "Yes," complete Schedule D, Part I Click to see attachment

List of Attached Documents:

// Content

.........................

Did the organization receive or hold a conservation easement, including easements to preserve open space,
the environment, historic land areas, or historic structures? If "Yes," complete Schedule D, Part II Click to see attachment

List of Attached Documents:

// Content

....

Did the organization maintain collections of works of art, historical treasures, or other similar assets? If "Yes,"
complete Schedule D, Part III Click to see attachment

List of Attached Documents:

// Content

..............

Did the organization report an amount in Part X, line 21 for escrow or custodial account liability; serve as a custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or debt negotiation services? If "Yes," complete Schedule D, Part IV Click to see attachment

List of Attached Documents:

// Content

..............

Did the organization, directly or through a related organization, hold assets in temporarily restricted endowments, permanent endowments, or quasi endowments? If "Yes," complete Schedule D, Part V......

If the organization’s answer to any of the following questions is "Yes," then complete Schedule D, Parts VI, VII, VIII, IX, or X, as applicable.

Did the organization report an amount for land, buildings, and equipment in Part X, line 10? If "Yes," complete
Schedule D, Part VI. Click to see attachment

List of Attached Documents:

// Content

...................

11a

Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VII Click to see attachment

List of Attached Documents:

// Content

.......

11b

Yes

Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIII Click to see attachment

List of Attached Documents:

// Content

.......

11c

Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part IX Click to see attachment

List of Attached Documents:

// Content

............

11d

Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part X Click to see attachment

List of Attached Documents:

// Content

11e

Did the organization’s separate or consolidated financial statements for the tax year include a footnote that addresses the organization’s liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes," complete Schedule D, Part X Click to see attachment

List of Attached Documents:

// Content

11f

12a

Did the organization obtain separate, independent audited financial statements for the tax year? If "Yes," complete
Schedule D, Parts XI and XII Click to see attachment

List of Attached Documents:

// Content

......................

12a

Yes

Was the organization included in consolidated, independent audited financial statements for the tax year? If "Yes," and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional Click to see attachment

List of Attached Documents:

// Content

12b

Is the organization a school described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E

14a

Did the organization maintain an office, employees, or agents outside of the United States? .....

14a

Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking, fundraising, business, investment, and program service activities outside the United States, or aggregate foreign investments valued at $100,000 or more? If "Yes," complete Schedule F, Parts I and IV.........

14b

Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or other assistance to or for any foreign organization? If “Yes,” complete Schedule F, Parts II and IV.....

Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or other assistance to or for foreign individuals? If “Yes,” complete Schedule F, Parts III and IV...

Did the organization report a total of more than $15,000 of expenses for professional fundraising services on Part IX, column (A), lines 6 and 11e? If "Yes," complete Schedule G, Part I. See instructions. ....

Did the organization report more than $15,000 total of fundraising event gross income and contributions on Part VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II............

Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a? If "Yes," complete Schedule G, Part III...................

20a

Did the organization operate one or more hospital facilities? If "Yes," complete Schedule H....

20a

If "Yes" to line 20a, did the organization attach a copy of its audited financial statements to this return?

20b

Did the organization report more than $5,000 of grants or other assistance to any domestic organization or domestic government on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II..... Click to see attachment

List of Attached Documents:

// Content

Yes

Form 990 (2021)

Page 4

Part IV

Checklist of Required Schedules (continued)

Yes

Did the organization report more than $5,000 of grants or other assistance to or for domestic individuals on Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III........ Click to see attachment

List of Attached Documents:

// Content

Did the organization answer "Yes" to Part VII, Section A, line 3, 4, or 5, about compensation of the organization’s current and former officers, directors, trustees, key employees, and highest compensated employees? If "Yes," complete Schedule J.......................

24a

Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than $100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b through 24d and complete Schedule K. If “No,” go to line 25a...............

24a

Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception?...

24b

Did the organization maintain an escrow account other than a refunding escrow at any time during the year
to defease any tax-exempt bonds? ...............

24c

Did the organization act as an "on behalf of" issuer for bonds outstanding at any time during the year?...

24d

25a

Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in an excess benefit transaction with a disqualified person during the year? If "Yes," complete Schedule L, Part I ....

25a

Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior year, and that the transaction has not been reported on any of the organization’s prior Forms 990 or 990-EZ? If "Yes," complete Schedule L, Part I.......................

25b

Did the organization report any amount on Part X, line 5 or 22 for receivables from or payables to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons? If "Yes," complete Schedule L, Part II...........

Did the organization provide a grant or other assistance to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or employee thereof, a grant selection committee member, or to a 35% controlled entity (including an employee thereof) or family member of any of these persons?

If "Yes," complete

Schedule L, Part III.........................

Was the organization a party to a business transaction with one of the following parties (see the Schedule L, Part IV instructions for applicable filing thresholds, conditions, and exceptions):

A current or former officer, director, trustee, key employee, creator or founder, or substantial contributor? If "Yes," complete Schedule L, Part IV......................

28a

A family member of any individual described in line 28a? If "Yes," complete Schedule L, Part IV.....

28b

A 35% controlled entity of one or more individuals and/or organizations described in line 28a or 28b? If "Yes," complete Schedule L, Part IV.....................

28c

Did the organization receive more than $25,000 in non-cash contributions? If "Yes," complete Schedule M..

Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified conservation contributions? If "Yes," complete Schedule M .................

Did the organization liquidate, terminate, or dissolve and cease operations? If "Yes," complete Schedule N, Part I

Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes," complete Schedule N, Part II........................

Did the organization own 100% of an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301.7701-3? If "Yes," complete Schedule R, Part I............

Was the organization related to any tax-exempt or taxable entity? If "Yes," complete Schedule R, Part II, III, or IV, and Part V, line 1.........................

35a

Did the organization have a controlled entity within the meaning of section 512(b)(13)?

35a

If ‘Yes’ to line 35a, did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," complete Schedule R, Part V, line 2 ...

35b

Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable related organization? If "Yes," complete Schedule R, Part V, line 2.............

Did the organization conduct more than 5% of its activities through an entity that is not a related organization and that is treated as a partnership for federal income tax purposes? If "Yes," complete Schedule R, Part VI

Did the organization complete Schedule O and provide explanations on Schedule O for Part VI, lines 11b and 19? Note. All Form 990 filers are required to complete Schedule O. ............

Yes

Part V

Statements Regarding Other IRS Filings and Tax Compliance
Check if Schedule O contains a response or note to any line in this Part V...........

Yes

Enter the number reported in box 3 of Form 1096. Enter -0- if not applicable ..

Enter the number of Forms W-2G included on line 1a. Enter -0- if not applicable .

Did the organization comply with backup withholding rules for reportable payments to vendors and reportable gaming (gambling) winnings to prize winners? ..................

Yes

Form 990 (2021)

Page 5

Part V

Statements Regarding Other IRS Filings and Tax Compliance (continued)

Enter the number of employees reported on Form W-3, Transmittal of Wage and
Tax Statements, filed for the calendar year ending with or within the year covered by this return ..................

If at least one is reported on line 2a, did the organization file all required federal employment tax returns?
Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file. See instructions.

Did the organization have unrelated business gross income of $1,000 or more during the year?...

If “Yes,” has it filed a Form 990-T for this year? If “No” to line 3b, provide an explanation in Schedule O...

At any time during the calendar year, did the organization have an interest in, or a signature or other authority over, a financial account in a foreign country (such as a bank account, securities account, or other financial account)? ..

If "Yes," enter the name of the foreign country: MediumBullet

See instructions for filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts (FBAR).

Was the organization a party to a prohibited tax shelter transaction at any time during the tax year? ..

Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction?

If "Yes," to line 5a or 5b, did the organization file Form 8886-T? ............

Does the organization have annual gross receipts that are normally greater than $100,000, and did the organization solicit any contributions that were not tax deductible as charitable contributions? ...

If "Yes," did the organization include with every solicitation an express statement that such contributions or gifts were not tax deductible? ......................

Organizations that may receive deductible contributions under section 170(c).

Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods and services provided to the payor? ....................

If "Yes," did the organization notify the donor of the value of the goods or services provided? .....

Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was required to file Form 8282? .........................

If "Yes," indicate the number of Forms 8282 filed during the year ....

Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract?

Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? ..

If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required? ......................

If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C? ..........................

Sponsoring organizations maintaining donor advised funds. Did a donor advised fund maintained by the sponsoring organization have excess business holdings at any time during the year? ........

Sponsoring organizations maintaining donor advised funds.

Did the sponsoring organization make any taxable distributions under section 4966?........

Did the sponsoring organization make a distribution to a donor, donor advisor, or related person?...

Section 501(c)(7) organizations. Enter:

Initiation fees and capital contributions included on Part VIII, line 12 ...

10a

Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities

10b

Section 501(c)(12) organizations. Enter:

Gross income from members or shareholders .........

11a

Gross income from other sources. (Do not net amounts due or paid to other sources against amounts due or received from them.) ..........

11b

12a

Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041?

12a

If "Yes," enter the amount of tax-exempt interest received or accrued during the year.

12b

Section 501(c)(29) qualified nonprofit health insurance issuers.

Is the organization licensed to issue qualified health plans in more than one state? .........
Note. See the instructions for additional information the organization must report on Schedule O.

13a

Enter the amount of reserves the organization is required to maintain by the states in which the organization is licensed to issue qualified health plans ....

13b

Enter the amount of reserves on hand ............

13c

14a

Did the organization receive any payments for indoor tanning services during the tax year?.....

14a

If "Yes," has it filed a Form 720 to report these payments? If "No," provide an explanation in Schedule O..

14b

Is the organization subject to the section 4960 tax on payment(s) of more than $1,000,000 in remuneration or excess parachute payment(s) during the year? ....................
If "Yes," see the instructions and file Form 4720, Schedule N.

Is the organization an educational institution subject to the section 4968 excise tax on net investment income? ..
If "Yes," complete Form 4720, Schedule O.

Section 501(c)(21) organizations. Did the trust, any disqualified person, or mine operator engage in any activities that would result in the imposition of an excise tax under section 4951, 4952, or 4953? ..
If "Yes," complete Form 6069.

Form 990 (2021)

Page 6

Part VI

Governance, Management, and Disclosure. For each "Yes" response to lines 2 through 7b below, and for a "No" response to lines 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.

Check if Schedule O contains a response or note to any line in this Part VI..............

Section A. Governing Body and Management

Yes

Enter the number of voting members of the governing body at the end of the tax year

If there are material differences in voting rights among members of the governing body, or if the governing body delegated broad authority to an executive committee or similar committee, explain in Schedule O.

Enter the number of voting members included in line 1a, above, who are independent

Did any officer, director, trustee, or key employee have a family relationship or a business relationship with any other officer, director, trustee, or key employee? .................

Did the organization delegate control over management duties customarily performed by or under the direct supervision of officers, directors or trustees, or key employees to a management company or other person? .

Yes

Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? .

Did the organization become aware during the year of a significant diversion of the organization’s assets? .

Did the organization have members or stockholders? ................

Yes

Did the organization have members, stockholders, or other persons who had the power to elect or appoint one or more members of the governing body? ....................

Yes

Are any governance decisions of the organization reserved to (or subject to approval by) members, stockholders, or persons other than the governing body? ...................

Yes

Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:

The governing body? .......................

Yes

Each committee with authority to act on behalf of the governing body? ............

Yes

Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at the organization’s mailing address? If "Yes," provide the names and addresses in Schedule O.......

Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)

Yes

10a

Did the organization have local chapters, branches, or affiliates? ............

10a

If "Yes," did the organization have written policies and procedures governing the activities of such chapters, affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes?

10b

11a

Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? ............................

11a

Yes

Describe on Schedule O the process, if any, used by the organization to review this Form 990. .....

12a

Did the organization have a written conflict of interest policy? If "No," go to line 13.......

12a

Yes

Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? ..........................

12b

Yes

Did the organization regularly and consistently monitor and enforce compliance with the policy? If "Yes," describe on Schedule O how this was done...................

12c

Yes

Did the organization have a written whistleblower policy? ...............

Yes

Did the organization have a written document retention and destruction policy? .........

Yes

Did the process for determining compensation of the following persons include a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?

The organization’s CEO, Executive Director, or top management official ...........

15a

Other officers or key employees of the organization ................

15b

If "Yes" to line 15a or 15b, describe the process on Schedule O. See instructions.

16a

Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement with a taxable entity during the year? ......................

16a

If "Yes," did the organization follow a written policy or procedure requiring the organization to evaluate its participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the organization’s exempt status with respect to such arrangements? ............

16b

Section C. Disclosure

List the states with which a copy of this Form 990 is required to be filed MediumBullet

Section 6104 requires an organization to make its Form 1023 (1024 or 1024-A, if applicable), 990, and 990-T (section 501(c)(3)s only) available for public inspection. Indicate how you made these available. Check all that apply.

Own website Another's website Upon request Other (explain in Schedule O)

Describe in Schedule O whether (and if so, how) the organization made its governing documents, conflict of interest policy, and financial statements available to the public during the tax year.

State the name, address, and telephone number of the person who possesses the organization's books and records:
MediumBullet

JACQUELINE RUTLEDGE1807 ROSS AVENUE SUITE 450 DALLAS,TX75201 (469) 841-2023

Form 990 (2021)

Page 7

Part VII

Compensation of Officers, Directors,Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors

Check if Schedule O contains a response or note to any line in this Part VII..............

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees

1a Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the organization’s tax year.
RoundBullet

List all of the organization’s current officers, directors, trustees (whether individuals or organizations), regardless of amount
of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

List all of the organization’s current key employees, if any. See the instructions for definition of "key employee."

List the organization’s five current highest compensated employees (other than an officer, director, trustee or key employee)
who received reportable compensation (box 5 of Form W-2, Form 1099-MISC, and/or box 1 of Form 1099-NEC) of more than $100,000 from the
organization and any related organizations.

List all of the organization’s former officers, key employees, or highest compensated employees who received more than $100,000
of reportable compensation from the organization and any related organizations.

List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the
organization, more than $10,000 of reportable compensation from the organization and any related organizations.

See the instructions for the order in which to list the persons above.

Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.

(A) Name and title	(B) Average hours per week (list any hours for related organizations below dotted line)	(C) Position (do not check more than one box, unless person is both an officer and a director/trustee)		(D) Reportable compensation from the organization (W-2/1099-MISC/1099-NEC)	(E) Reportable compensation from related organizations (W-2/1099-MISC/1099-NEC)	(F) Estimated amount of other compensation from the organization and related organizations
(A) Name and title
(1) MICHAEL KOFFLER...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(2) BRUCE ROY...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(3) BRETT KRAFFT...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(4) CHRIS PILAVAKIS...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(5) NOEHA COUTRY...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(6) ROBBIE TAWIL...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(7) ANDREA GATES...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(8) SVEN-ERIK RICHTER...................................................................... DIRECTOR	1.00 .................	X		0	0	0
(9) GREG WHITE...................................................................... CHAIRMAN	5.00 .................	X	X	0	0	0
(10) MARK WOELFFER...................................................................... VICE-CHAIRMAN	2.00 .................	X	X	0	0	0
(11) SEAN KENNERTY...................................................................... SECRETARY	1.00 .................	X	X	0	0	0
(12) FRED EULER...................................................................... EXECUTIVE DIRECTOR	8.00 .................		X	27,541	0	0

Form 990 (2021)

Page 8

Part VII

Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)

(A) Name and title	(B) Average hours per week (list any hours for related organizations below dotted line)	(C) Position (do not check more than one box, unless person is both an officer and a director/trustee)						(D) Reportable compensation from the organization (W-2/1099-MISC/1099-NEC)	(E) Reportable compensation from related organizations (W-2/1099-MISC/1099-NEC)	(F) Estimated amount of other compensation from the organization and related organizations
(A) Name and title

1b	Sub-Total................
c	Total from continuation sheets to Part VII, Section A....
d	Total (add lines 1b and 1c)...........	27,541	0	0

Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organization MediumBullet

Yes

Did the organization list any former officer, director or trustee, key employee, or highest compensated employee on line 1a? If "Yes," complete Schedule J for such individual ..............

For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the organization and related organizations greater than $150,000? If "Yes," complete Schedule J for such
individual...........................

Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual for services rendered to the organization? If "Yes," complete Schedule J for such person ........

Section B. Independent Contractors

Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization’s tax year.

(A) Name and business address	(B) Description of services	(C) Compensation
SLINGSHOT 208 N MARKET ST STE 500 DALLAS,TX75202	MARKETING	4,408,051
THE DALLAS CONVENTION & VISITORS BUREAU 1807 ROSS AVENUE SUITE 450 DALLAS,TX75201	MARKETING & ADMINISTRATION	610,226
HOTEL ASSOCIATION OF NORTH TEXAS 12830 HILLCREST RD STE D218 DALLAS,TX75230	MARKETING	310,606
TEXAS HOTEL & LODGING ASSOCIATION 1701 WEST AVENUE AUSTIN,TX78701	MARKETING	231,300

2 Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization 4

Form 990 (2021)

Page 9

Part VIII

Statement of Revenue

Check if Schedule O contains a response or note to any line in this Part VIII.............

(A)
Total revenue

(B)
Related or
exempt
function
revenue

(D)
Revenue
excluded from
tax under sections
512 - 514

1a	Federated campaigns..		1a
b	Membership dues..		1b
c	Fundraising events..		1c
d	Related organizations		1d
e	Government grants (contributions)		1e	414,565

f	All other contributions, gifts, grants, and similar amounts not included above		1f

g	Noncash contributions included in lines 1a - 1f:$		1g

h Total. Add lines 1a-1f.......		414,565

		Business Code
2a	HOTEL ASSESSMENT FEES	900099	20,502,782	20,502,782
b
c
d
e
f	All other program service revenue.
g	Total. Add lines 2a–2f .....		20,502,782

3 Investment income (including dividends, interest, and othersimilar amounts) ......			928,147			928,147
4 Income from investment of tax-exempt bond proceeds
5 Royalties...........
		(ii) Personal	(i) Real
6a	Gross rents			6a
b	Less: rental expenses			6b
c	Rental income or (loss)			6c
d	Net rental income or (loss).......
		(ii) Other	(i) Securities
7a	Gross amount from sales of assets other than inventory			7a
b	Less: cost or other basis and sales expenses			7b
c	Gain or (loss)			7c
d	Net gain or (loss).........
8a	Gross income from fundraising events (not including $ of contributions reported on line 1c). See Part IV, line 18 ....
			8a
b	Less: direct expenses ...		8b
c	Net income or (loss) from fundraising events..
9a	Gross income from gaming activities. See Part IV, line 19 ...
			9a
b	Less: direct expenses ...		9b
c	Net income or (loss) from gaming activities..
10a	Gross sales of inventory, less returns and allowances ..
			10a
b	Less: cost of goods sold ..		10b
c	Net income or (loss) from sales of inventory..
Business Code			Miscellaneous Revenue
11a
b
c
d	All other revenue ....
e	Total. Add lines 11a–11d ......
12	Total revenue. See instructions.....			21,845,494	20,502,782	0	928,147

Form 990 (2021)

Page 10

Part IX

Statement of Functional Expenses

Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).Check if Schedule O contains a response or note to any line in this Part IX..............

Do not include amounts reported on lines 6b, 7b, 8b, 9b, and 10b of Part VIII.		(A) Total expenses	(B) Program service expenses	(C) Management and general expenses	(D) Fundraising expenses

1	Grants and other assistance to domestic organizations and domestic governments. See Part IV, line 21 ....	6,954,740
2	Grants and other assistance to domestic individuals. See Part IV, line 22 ...........
3	Grants and other assistance to foreign organizations, foreign governments, and foreign individuals. See Part IV, lines 15 and 16. .............
4	Benefits paid to or for members .......
5	Compensation of current officers, directors, trustees, and key employees ...........	53,325
6	Compensation not included above, to disqualified persons (as defined under section 4958(f)(1)) and persons described in section 4958(c)(3)(B) .........
7	Other salaries and wages........
8	Pension plan accruals and contributions (include section 401(k) and 403(b) employer contributions) ....
9	Other employee benefits .......
10	Payroll taxes ...........
11	Fees for services (non-employees):
a	Management ......
b	Legal .........	68,669
c	Accounting ...........	33,990
d	Lobbying ...........
e	Professional fundraising services. See Part IV, line 17
f	Investment management fees ......
g	Other (If line 11g amount exceeds 10% of line 25, column (A) amount, list line 11g expenses on Schedule O)	1,348,852
12	Advertising and promotion ....	5,366,161
13	Office expenses .......	2,133
14	Information technology ......	9,747
15	Royalties ..
16	Occupancy ...........
17	Travel ............	394,309
18	Payments of travel or entertainment expenses for any federal, state, or local public officials .
19	Conferences, conventions, and meetings ....
20	Interest ...........
21	Payments to affiliates .......
22	Depreciation, depletion, and amortization ..
23	Insurance ...
24	Other expenses. Itemize expenses not covered above (List miscellaneous expenses in line 24e. If line 24e amount exceeds 10% of line 25, column (A) amount, list line 24e expenses on Schedule O.)
a	SPONSORSHIPS/PARTNERSHI	1,316,503
b	CLIENT DEVELOPMENT	854,819
c	TRADESHOWS/EVENTS	637,132
d	RESEARCH	352,636
e	All other expenses	251,129
25	Total functional expenses. Add lines 1 through 24e	17,644,145
26	Joint costs. Complete this line only if the organization reported in column (B) joint costs from a combined educational campaign and fundraising solicitation. Check here if following SOP 98-2 (ASC 958-720).

Form 990 (2021)

Page 11

Part X

Balance Sheet

Check if Schedule O contains a response or note to any line in this Part IX..............

				(A) Beginning of year		(B) End of year

1	Cash–non-interest-bearing ........		50,655	1	51,852
2	Savings and temporary cash investments .........		24,963,688	2	17,751,984
3	Pledges and grants receivable, net ......			3
4	Accounts receivable, net .............		8,130,372	4	3,590,005
5	Loans and other receivables from any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons .......
				5
6	Loans and other receivables from other disqualified persons (as defined under section 4958(f)(1)), and persons described in section 4958(c)(3)(B) ...
				6
7	Notes and loans receivable, net ...........			7
8	Inventories for sale or use ............			8
9	Prepaid expenses and deferred charges ......		339,685	9	267,063
10a	Land, buildings, and equipment: cost or other basis. Complete Part VI of Schedule D	10a
b	Less: accumulated depreciation	10b		10c
11	Investments—publicly traded securities .			11
12	Investments—other securities. See Part IV, line 11 .....			12	16,643,674
13	Investments—program-related. See Part IV, line 11 ..			13
14	Intangible assets ...............			14
15	Other assets. See Part IV, line 11 ...........			15
16	Total assets. Add lines 1 through 15 (must equal line 33)...		33,484,400	16	38,304,578

17	Accounts payable and accrued expenses .....	2,002,792	17	2,621,621
18	Grants payable ...		18
19	Deferred revenue .........		19
20	Tax-exempt bond liabilities .........		20
21	Escrow or custodial account liability. Complete Part IV of Schedule D		21
22	Loans and other payables to any current or former officer, director, trustee, key employee, creator or founder, substantial contributor, or 35% controlled entity or family member of any of these persons .........
			22
23	Secured mortgages and notes payable to unrelated third parties ..		23
24	Unsecured notes and loans payable to unrelated third parties ..		24
25	Other liabilities (including federal income tax, payables to related third parties, and other liabilities not included on lines 17 - 24). Complete Part X of Schedule D		25
26	Total liabilities. Add lines 17 through 25..	2,002,792	26	2,621,621

	Organizations that follow FASB ASC 958, check here and complete lines 27, 28, 32, and 33.
27	Net assets without donor restrictions ..........	31,481,608	27	35,682,957
28	Net assets with donor restrictions ...........		28
	Organizations that do not follow FASB ASC 958, check here and complete lines 29 through 33.
29	Capital stock or trust principal, or current funds .....		29
30	Paid-in or capital surplus, or land, building or equipment fund ...		30
31	Retained earnings, endowment, accumulated income, or other funds		31
32	Total net assets or fund balances ...........	31,481,608	32	35,682,957
33	Total liabilities and net assets/fund balances ........	33,484,400	33	38,304,578

Form 990 (2021)

Page 12

Part XI

Reconcilliation of Net Assets

Check if Schedule O contains a response or note to any line in this Part XI..............

Total revenue (must equal Part VIII, column (A), line 12) ............

21,845,494

Total expenses (must equal Part IX, column (A), line 25) ............

17,644,145

Revenue less expenses. Subtract line 2 from line 1 ..............

4,201,349

Net assets or fund balances at beginning of year (must equal Part X, line 32, column (A)) ..

31,481,608

Net unrealized gains (losses) on investments ...............

Donated services and use of facilities .................

Investment expenses .....................

Prior period adjustments .....................

Other changes in net assets or fund balances (explain in Schedule O) ........

Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line 32, column (B))

35,682,957

Part XII

Financial Statements and Reporting

Check if Schedule O contains a response or note to any line in this Part XII.............

Yes

Accounting method used to prepare the Form 990: Cash Accrual Other
If the organization changed its method of accounting from a prior year or checked "Other," explain on
Schedule O.

Were the organization’s financial statements compiled or reviewed by an independent accountant?

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were compiled or reviewed on a separate basis, consolidated basis, or both:

Separate basis Consolidated basis Both consolidated and separate basis

Were the organization’s financial statements audited by an independent accountant?

Yes

If ‘Yes,’ check a box below to indicate whether the financial statements for the year were audited on a separate basis, consolidated basis, or both:

Separate basis Consolidated basis Both consolidated and separate basis

If "Yes," to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight of the audit, review, or compilation of its financial statements and selection of an independent accountant?

Yes

If the organization changed either its oversight process or selection process during the tax year, explain in Schedule O.

As a result of a federal award, was the organization required to undergo an audit or audits as set forth in the Single Audit Act and OMB Circular A-133?

If "Yes," did the organization undergo the required audit or audits? If the organization did not undergo the required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits.

Form 990 (2021)

Additional Data

Software ID:
Software Version:

Form 990, Special Condition Description:

Special Condition Description

- TIN:

Schedule B
(Form 990)

Department of the Treasury
Internal Revenue Service

Schedule of Contributors

Attach to Form 990, 990-EZ, or 990-PF.

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2022

Name of the organization

DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Employer identification number

61-1689405

Organization type (check one):

Filers of:

Section:

Form 990 or 990-EZ

501(c)( ) (enter number) organization

4947(a)(1) nonexempt charitable trust not treated as a private foundation

527 political organization

Form 990-PF

501(c)(3) exempt private foundation

4947(a)(1) nonexempt charitable trust treated as a private foundation

501(c)(3) taxable private foundation

Check if your organization is covered by the General Rule or a Special Rule.
Note: Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.

General Rule

For an organization filing Form 990, 990-EZ, or 990-PF that received, during the year, contributions totaling $5,000 or more (in money or other property) from any one contributor. Complete Parts I and II. See instructions for determining a contributor's total contributions.

Special Rules

For an organization described in section 501(c)(3) filing Form 990 or 990-EZ that met the 33¹/3% support test of the regulations
under sections 509(a)(1) and 170(b)(1)(A)(vi), that checked Schedule A (Form 990 or 990-EZ), Part II, line 13, 16a, or 16b, and that received from any one contributor, during the year, total contributions of the greater of (1) $5,000 or (2) 2% of the amount on (i) Form 990, Part VIII, line 1h, or (ii) Form 990-EZ, line 1. Complete Parts I and II.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, total contributions of more than $1,000 exclusively for religious, charitable, scientific, literary, or educational purposes, or for the prevention of cruelty to children or animals. Complete Parts I, II, and III.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, contributions exclusively for religious, charitable, etc., purposes, but no such contributions totaled more than $1,000. If this box is checked, enter here the total contributions that were received during the year for an exclusively religious, charitable, etc., purpose. Don't complete any of the parts unless the General Rule applies to this organization because it received nonexclusively religious, charitable, etc., contributions totaling $5,000 or more during the year ......... Arrow Bullet

Caution: An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ
or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).

For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.

Cat. No. 30613XSchedule B (Form 990) (2022)

Schedule B (Form 990) (2022) Page 2

Name of organization DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION

Part I Contributors	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
RESTRICTED	,	$ RESTRICTED	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions	(d) Type of contribution
		$	Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (2022)

Schedule B (Form 990) (2022)

Page 3

Name of organization DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION		Employer identification number 61-1689405

Part II	Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
Schedule B (Form 990) (2022)

Schedule B (Form 990) (2022)

Page 4


Name of organization DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION			Employer identification number 61-1689405
Part III Exclusively religious, charitable, etc., contributions to organizations described in section 501(c)(7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) $ Use duplicate copies of Part III if additional space is needed.

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

Schedule B (Form 990) (2022)

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE C
(Form 990)

Department of the Treasury
Internal Revenue Service

Political Campaign and Lobbying Activities

For Organizations Exempt From Income Tax Under section 501(c) and section 527

SchCMd Bullet

Complete if the organization is described below. SchCMd Bullet

Attach to Form 990 or Form 990-EZ.
SchCMd Bullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public
Inspection

If the organization answered "Yes" on Form 990, Part IV, Line 3, or Form 990-EZ, Part V, line 46 (Political Campaign Activities), then
Round Bullet

Section 501(c)(3) organizations: Complete Parts I-A and B. Do not complete Part I-C.
Round Bullet

Section 501(c) (other than section 501(c)(3)) organizations: Complete Parts I-A and C below. Do not complete Part I-B.
Round Bullet

Section 527 organizations: Complete Part I-A only.
If the organization answered "Yes" on Form 990, Part IV, Line 4, or Form 990-EZ, Part VI, line 47 (Lobbying Activities), then
Round Bullet

Section 501(c)(3) organizations that have filed Form 5768 (election under section 501(h)): Complete Part II-A. Do not complete Part II-B.
Round Bullet

Section 501(c)(3) organizations that have NOT filed Form 5768 (election under section 501(h)): Complete Part II-B. Do not complete Part II-A.
If the organization answered "Yes" on Form 990, Part IV, Line 5 (Proxy Tax) (see separate instructions) or Form 990-EZ, Part V, line 35c (Proxy Tax) (see separate instructions), then
Round Bullet

Section 501(c)(4), (5), or (6) organizations: Complete Part III.

Name of the organization

DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Employer identification number

61-1689405

Part I-A

Complete if the organization is exempt under section 501(c) or is a section 527 organization.

Provide a description of the organization’s direct and indirect political campaign activities in Part IV. See instructions for definition of “political campaign activities."

Political campaign activity expenditures. See instructions .................................................................... SchCMd Bullet

Volunteer hours for political campaign activities. See instructions ..................................................................

Part I-B

Complete if the organization is exempt under section 501(c)(3).

Enter the amount of any excise tax incurred by the organization under section 4955 ................................ SchCMd Bullet

Enter the amount of any excise tax incurred by organization managers under section 4955 ....................... SchCMd Bullet

If the organization incurred a section 4955 tax, did it file Form 4720 for this year? .........................................

Yes No

Was a correction made? ......................................................................................................................

Yes No

If "Yes," describe in Part IV.

Part I-C

Complete if the organization is exempt under section 501(c), except section 501(c)(3).

Enter the amount directly expended by the filing organization for section 527 exempt function activities ..... SchCMd Bullet

Enter the amount of the filing organization's funds contributed to other organizations for section 527 exempt function activities ............................................................................................................................ SchCMd Bullet

Total exempt function expenditures. Add lines 1 and 2. Enter here and on Form 1120-POL, line 17b........... SchCMd Bullet

Did the filing organization file Form 1120-POL for this year? ...................................................................

Yes No

Enter the names, addresses and employer identification number (EIN) of all section 527 political organizations to which the filing
organization made payments. For each organization listed, enter the amount paid from the filing organization’s funds. Also enter the amount of political contributions received that were promptly and directly delivered to a separate political organization, such as a separate segregated fund or a political action committee (PAC). If additional space is needed, provide information in Part IV.

(a) Name	(b) Address	(c) EIN	(d) Amount paid from filing organization's funds. If none, enter -0-.	(e) Amount of political contributions received and promptly and directly delivered to a separate political organization. If none, enter -0-.
1
2
3
4
5
6

For Paperwork Reduction Act Notice, see the instructions for Form 990.

Cat. No. 50084S

Schedule C (Form 990) 2021

Page 2

Part II-A

Complete if the organization is exempt under section 501(c)(3) and filed Form 5768 (election under section 501(h)).

A Check SchCMd Bullet

if the filing organization belongs to an affiliated group (and list in Part IV each affiliated group member's name, address, EIN, expenses, and share of excess lobbying expenditures).
B Check SchCMd Bullet

if the filing organization checked box A and "limited control" provisions apply.

Limits on Lobbying Expenditures (The term "expenditures" means amounts paid or incurred.)		(b) Affiliated group totals
1a	Total lobbying expenditures to influence public opinion (grass roots lobbying) ......................
b	Total lobbying expenditures to influence a legislative body (direct lobbying) ........................
c	Total lobbying expenditures (add lines 1a and 1b) ............................................................
d	Other exempt purpose expenditures ...............................................................................
e	Total exempt purpose expenditures (add lines 1c and 1d) ..................................................
f	Lobbying nontaxable amount. Enter the amount from the following table in both columns.
	If the amount on line 1e, column (a) or (b) is:The lobbying nontaxable amount is:
	Not over $500,00020% of the amount on line 1e.
	Over $500,000 but not over $1,000,000$100,000 plus 15% of the excess over $500,000.
	Over $1,000,000 but not over $1,500,000$175,000 plus 10% of the excess over $1,000,000.
	Over $1,500,000 but not over $17,000,000$225,000 plus 5% of the excess over $1,500,000.
	Over $17,000,000$1,000,000.

g	Grassroots nontaxable amount (enter 25% of line 1f) .................................................
h	Subtract line 1g from line 1a. If zero or less, enter -0-. ................................................
i	Subtract line 1f from line 1c. If zero or less, enter -0-. ................................................
j	If there is an amount other than zero on either line 1h or line 1i, did the organization file Form 4720 reporting section 4911 tax for this year? ...................................................................................................................	Yes No

4-Year Averaging Period Under Section 501(h) (Some organizations that made a section 501(h) election do not have to complete all of the five columns below. See the separate instructions for lines 2a through 2f.)
Lobbying Expenditures During 4-Year Averaging Period
	Calendar year (or fiscal year beginning in)	(a) 2018	(b) 2019	(c) 2020	(d) 2021	(e) Total

2a	Lobbying nontaxable amount

b	Lobbying ceiling amount (150% of line 2a, column(e))

c	Total lobbying expenditures

d	Grassroots nontaxable amount

e	Grassroots ceiling amount (150% of line 2d, column (e))

f	Grassroots lobbying expenditures

Schedule C (Form 990) 2021

Page 3

Part II-B

Complete if the organization is exempt under section 501(c)(3) and has NOT filed Form 5768 (election under section 501(h)).

For each "Yes" response on lines 1a through 1i below, provide in Part IV a detailed description of the lobbying activity.

(a)

Yes|No

(b)

Amount

During the year, did the filing organization attempt to influence foreign, national, state or local legislation, including any attempt to influence public opinion on a legislative matter or referendum, through the use of:

Volunteers? ...........................................................................................................

Paid staff or management (include compensation in expenses reported on lines 1c through 1i)? ........

Media advertisements? ...................................................................................................

Mailings to members, legislators, or the public? .............................................................................

Publications, or published or broadcast statements? ...........................................................

Grants to other organizations for lobbying purposes? ..........................................................

Direct contact with legislators, their staffs, government officials, or a legislative body? .......................

Rallies, demonstrations, seminars, conventions, speeches, lectures, or any similar means? ..................

Other activities? ...................................................................................................................

Total. Add lines 1c through 1i ....................................................................................................

Did the activities in line 1 cause the organization to be not described in section 501(c)(3)? .....

If "Yes," enter the amount of any tax incurred under section 4912 ...........................................

If "Yes," enter the amount of any tax incurred by organization managers under section 4912 ...................

If the filing organization incurred a section 4912 tax, did it file Form 4720 for this year? ........................

Part III-A

Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6).

Yes

Were substantially all (90% or more) dues received nondeductible by members? ...............................................

Did the organization make only in-house lobbying expenditures of $2,000 or less? ............................................

Yes

Did the organization agree to carry over lobbying and political expenditures from the prior year? .................................

Part III-B

Complete if the organization is exempt under section 501(c)(4), section 501(c)(5), or section 501(c)(6) and if either (a) BOTH Part III-A, lines 1 and 2, are answered "No" OR (b) Part III-A, line 3, is answered “Yes."

Dues, assessments and similar amounts from members ......................................................................

Section 162(e) nondeductible lobbying and political expenditures (do not include amounts of political expenses for which the section 527(f) tax was paid).

Current year .............................................................................................................................

Carryover from last year ............................................................................................................

Total ...........................................................................................................................................

Aggregate amount reported in section 6033(e)(1)(A) notices of nondeductible section 162(e) dues .

If notices were sent and the amount on line 2c exceeds the amount on line 3, what portion of the excess does the organization agree to carryover to the reasonable estimate of nondeductible lobbying and political expenditure next year? ......................................................................................................................

Taxable amount of lobbying and political expenditures. See Instructions .........................................

Part IV

Supplemental Information

Provide the descriptions required for Part l-A, line 1; Part l-B, line 4; Part l-C, line 5; Part II-A (affiliated group list); Part II-A, lines 1 and 2 (see instructions), and Part ll-B, line 1. Also, complete this part for any additional information.

Return Reference	Explanation

Schedule C (Form 990) 2021

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE D
(Form 990)

Department of the Treasury
Internal Revenue Service

Supplemental Financial Statements

Complete if the organization answered "Yes," on Form 990,
Part IV, line 6, 7, 8, 9, 10, 11a, 11b, 11c, 11d, 11e, 11f, 12a, or 12b.
SchDMd Bullet

Attach to Form 990.
SchDMd Bullet

Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

2021

Open to Public Inspection

Name of the organization

DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Employer identification number

61-1689405

Part I

Organizations Maintaining Donor Advised Funds or Other Similar Funds or Accounts. Complete if the organization answered "Yes" on Form 990, Part IV, line 6.

		(a) Donor advised funds	(b) Funds and other accounts
1	Total number at end of year .........
2	Aggregate value of contributions to (during year)
3	Aggregate value of grants from (during year)
4	Aggregate value at end of year ........

Did the organization inform all donors and donor advisors in writing that the assets held in donor advised funds are the organization’s property, subject to the organization’s exclusive legal control? ............

Yes No

Did the organization inform all grantees, donors, and donor advisors in writing that grant funds can be used only for charitable purposes and not for the benefit of the donor or donor advisor, or for any other purpose conferring impermissible private benefit? ...................................

Yes No

Part II

Conservation Easements.
Complete if the organization answered "Yes" on Form 990, Part IV, line 7.

Purpose(s) of conservation easements held by the organization (check all that apply).

Preservation of land for public use (e.g., recreation or education) Preservation of an historically important land area

Protection of natural habitat Preservation of a certified historic structure

Preservation of open space

Complete lines 2a through 2d if the organization held a qualified conservation contribution in the form of a conservation easement on the last day of the tax year.


a	Total number of conservation easements ......................	2a
b	Total acreage restricted by conservation easements ....................	2b
c	Number of conservation easements on a certified historic structure included in (a) .....	2c
d	Number of conservation easements included in (c) acquired after 7/25/06, and not on a historic structure listed in the National Register ...	2d

Number of conservation easements modified, transferred, released, extinguished, or terminated by the organization during the
tax year SchDMd Bullet

Number of states where property subject to conservation easement is located SchDMd Bullet

Does the organization have a written policy regarding the periodic monitoring, inspection, handling of violations, and enforcement of the conservation easements it holds? ............

Yes No

Staff and volunteer hours devoted to monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Amount of expenses incurred in monitoring, inspecting, handling of violations, and enforcing conservation easements during the year
SchDMd Bullet

Does each conservation easement reported on line 2(d) above satisfy the requirements of section 170(h)(4)(B)(i) and section 170(h)(4)(B)(ii)? .............................

Yes No

In Part XIII, describe how the organization reports conservation easements in its revenue and expense statement, and
balance sheet, and include, if applicable, the text of the footnote to the organization’s financial statements that describes
the organization’s accounting for conservation easements.

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets.
Complete if the organization answered "Yes" on Form 990, Part IV, line 8.

If the organization elected, as permitted under FASB ASC 958, not to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide, in Part XIII, the text of the footnote to its financial statements that describes these items.

If the organization elected, as permitted under FASB ASC 958, to report in its revenue statement and balance sheet works of art, historical treasures, or other similar assets held for public exhibition, education, or research in furtherance of public service, provide the following amounts relating to these items:

(i)

Revenue included on Form 990, Part VIII, line 1 ......................... SchDMd Bullet

(ii)

Assets included in Form 990, Part X ............................... SchDMd Bullet

If the organization received or held works of art, historical treasures, or other similar assets for financial gain, provide the
following amounts required to be reported under FASB ASC 958 relating to these items:

Revenue included on Form 990, Part VIII, line 1 .......................... SchDMd Bullet

Assets included in Form 990, Part X ............................... SchDMd Bullet

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 52283D

Schedule D (Form 990) 2021

Page 2

Part III

Organizations Maintaining Collections of Art, Historical Treasures, or Other Similar Assets (continued)

Using the organization’s acquisition, accession, and other records, check any of the following that are a significant use of its collection items (check all that apply):

Public exhibition

Loan or exchange programs

Scholarly research

Other

Preservation for future generations

Provide a description of the organization’s collections and explain how they further the organization’s exempt purpose in
Part XIII.

During the year, did the organization solicit or receive donations of art, historical treasures or other similar
assets to be sold to raise funds rather than to be maintained as part of the organization’s collection?...

Yes No

Part IV

Escrow and Custodial Arrangements. Complete if the organization answered "Yes" on Form 990, Part IV, line 9, or reported an amount on Form 990, Part X, line 21.

Is the organization an agent, trustee, custodian or other intermediary for contributions or other assets not
included on Form 990, Part X? ....................................

Yes No


b	If "Yes," explain the arrangement in Part XIII and complete the following table:		Amount
c	Beginning balance .............................	1c
d	Additions during the year ............................	1d
e	Distributions during the year ..........................	1e
f	Ending balance ................................	1f

Did the organization include an amount on Form 990, Part X, line 21, for escrow or custodial account liability? ...

Yes No

If "Yes," explain the arrangement in Part XIII. Check here if the explanation has been provided in Part XIII ....

Part V

Endowment Funds.
Complete if the organization answered "Yes" on Form 990, Part IV, line 10.

		(a) Current year	(b) Prior year	(c) Two years back	(d) Three years back	(e) Four years back

1a	Beginning of year balance ....
b	Contributions ...
c	Net investment earnings, gains, and losses
d	Grants or scholarships ...
e	Other expenditures for facilities and programs ...
f	Administrative expenses ....
g	End of year balance ......

Provide the estimated percentage of the current year end balance (line 1g, column (a)) held as:

Board designated or quasi-endowment SchDMd Bullet

Permanent endowment SchDMd Bullet

Term endowment SchDMd Bullet

The percentages on lines 2a, 2b, and 2c should equal 100%.

Are there endowment funds not in the possession of the organization that are held and administered for the
organization by:

Yes

(i) Unrelated organizations .................

3a(i)

(ii) Related organizations .................

3a(ii)

If "Yes" on 3a(ii), are the related organizations listed as required on Schedule R? .........

Describe in Part XIII the intended uses of the organization's endowment funds.

Part VI

Land, Buildings, and Equipment.
Complete if the organization answered "Yes" on Form 990, Part IV, line 11a. See Form 990, Part X, line 10.

Description of property		(a) Cost or other basis (investment)	(b) Cost or other basis (other)	(c) Accumulated depreciation	(d) Book value

1a	Land .....
b	Buildings ....
c	Leasehold improvements
d	Equipment ....
e	Other .....
Total. Add lines 1a through 1e. (Column (d) must equal Form 990, Part X, column (B), line 10(c).)..		0

Schedule D (Form 990) 2021

Page 3

Part VII

Investments - Other Securities.
Complete if the organization answered "Yes" on Form 990, Part IV, line 11b. See Form 990, Part X, line 12.

(a) Description of security or category (including name of security)	(b) Book value	(c) Method of valuation: Cost or end-of-year market value
(1) Financial derivatives.........
(2) Closely-held equity interests........
(3) Other (A) FIXED INCOME BONDS	16,643,674	C
(B)
(C)
(D)
(E)
(F)
(G)
(H)
Total. (Column (b) must equal Form 990, Part X, col. (B) line 12.)	16,643,674

Part VIII

Investments - Program Related. Complete if the organization answered 'Yes' on Form 990, Part IV, line 11c. See Form 990, Part X, line 13.

(a) Description of investment	(b) Book value	(c) Method of valuation: Cost or end-of-year market value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 13.)

Part IX

Other Assets.
Complete if the organization answered 'Yes' on Form 990, Part IV, line 11d. See Form 990, Part X, line 15.

(a) Description				(b) Book value

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 15.)...........

Part X

Other Liabilities.
Complete if the organization answered 'Yes' on Form 990, Part IV, line 11e or 11f. See Form 990, Part X, line 25.

1.(a) Description of liability	(b) Book value
(1) Federal income taxes

(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Total. (Column (b) must equal Form 990, Part X, col.(B) line 25.)
2. Liability for uncertain tax positions. In Part XIII, provide the text of the footnote to the organization's financial statements that reports the organization's liability for uncertain tax positions under FIN 48 (ASC 740). Check here if the text of the footnote has been provided in Part XIII

Schedule D (Form 990) 2021

Page 4

Part XI Reconciliation of Revenue per Audited Financial Statements With Revenue per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total revenue, gains, and other support per audited financial statements .......		1	21,845,494
2	Amounts included on line 1 but not on Form 990, Part VIII, line 12:
a	Net unrealized gains (losses) on investments ....	2a
b	Donated services and use of facilities .........	2b
c	Recoveries of prior year grants ...........	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d .....................		2e	0
3	Subtract line 2e from line 1..................		3	21,845,494
4	Amounts included on Form 990, Part VIII, line 12, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b .	4a
b	Other (Describe in Part XIII.) ...........	4b
c	Add lines 4a and 4b....................		4c	0
5	Total revenue. Add lines 3 and 4c. (This must equal Form 990, Part I, line 12.) ......		5	21,845,494

Part XII Reconciliation of Expenses per Audited Financial Statements With Expenses per Return. Complete if the organization answered 'Yes' on Form 990, Part IV, line 12a.
1	Total expenses and losses per audited financial statements ...........		1	17,644,145
2	Amounts included on line 1 but not on Form 990, Part IX, line 25:
a	Donated services and use of facilities .........	2a
b	Prior year adjustments ............	2b
c	Other losses ................	2c
d	Other (Describe in Part XIII.) ............	2d
e	Add lines 2a through 2d....................		2e	0
3	Subtract line 2e from line 1...................		3	17,644,145
4	Amounts included on Form 990, Part IX, line 25, but not on line 1:
a	Investment expenses not included on Form 990, Part VIII, line 7b ..	4a
b	Other (Describe in Part XIII.) ............	4b
c	Add lines 4a and 4b.....................		4c	0
5	Total expenses. Add lines 3 and 4c. (This must equal Form 990, Part I, line 18.) ......		5	17,644,145

Part XIII

Supplemental Information

Provide the descriptions required for Part II, lines 3, 5, and 9; Part III, lines 1a and 4; Part lV, lines 1b and 2b; Part V, line 4; Part X, line 2; Part XI, lines 2d and 4b; and Part XII, lines 2d and 4b. Also complete this part to provide any additional information.

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Schedule D (Form 990) 2021

Additional Data

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Note: To capture the full content of this document, please select landscape mode (11" x 8.5") when printing.

Schedule I
(Form 990)

Department of the Treasury
Internal Revenue Service

Grants and Other Assistance to Organizations,
Governments and Individuals in the United States

Complete if the organization answered "Yes," on Form 990, Part IV, line 21 or 22.
lBullet

Attach to Form 990.
lBullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2022

Open to Public
Inspection

Name of the organization
DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Employer identification number
61-1689405

Part I

General Information on Grants and Assistance

Does the organization maintain records to substantiate the amount of the grants or assistance, the grantees' eligibility for the grants or assistance, and
the selection criteria used to award the grants or assistance? ........................

Yes No

Describe in Part IV the organization's procedures for monitoring the use of grant funds in the United States.

Part II

Grants and Other Assistance to Domestic Organizations and Domestic Governments. Complete if the organization answered "Yes" on Form 990, Part IV, line 21, for any recipient

that received more than $5,000. Part II can be duplicated if additional space is needed.

(a) Name and address of organization or government	(b) EIN	(c) IRC section (if applicable)	(d) Amount of cash grant	(h) Purpose of grant or assistance
(1) AFRICAN AMERICAN MUSEUM DBA PO BOX 150157 DALLAS,TX75315	75-1678200	501C3	17,694	CULTURAL ARTS MARKETING GRANT
(2) ATHLETES UNLIMITED LLC 888 7TH AVENUE 40TH FLOOR NEW YORK,NY10106	84-3799201		25,000	CULTURAL ARTS MARKETING GRANT
(3) AVANCE DALLAS INC DBA AVANCE NORTH TEXAS 2060 SINGLETON BLVD STE 103 DALLAS,TX75212	75-2699260	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(4) AVANT CHAMBER BALLET 3630 HARRY HINES BLVD 30 DALLAS,TX75219	45-5088306	501C3	8,316	CULTURAL ARTS MARKETING GRANT
(5) BIG A FOUNDATION 10925 ESTATE LN 300 DALLAS,TX75238	83-1874416	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(6) BISHOP ARTS THEATRE CENTER 215 S TYLER ST DALLAS,TX75208	58-2069891	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(7) COMMEMORATIVE AIR FORCE PO BOX 764769 DALLAS,TX753764769	74-1484491	501C3	11,340	CULTURAL ARTS MARKETING GRANT
(8) DALLAS ARBORETUM AND BOTANICAL SOCIETY INC 8617 GARLAND RD DALLAS,TX75218	23-7375815	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(9) DALLAS ART FAIR LLC 150 MANUFACTURING STREET STE 215 DALLAS,TX75207	26-2363215		25,000	CULTURAL ARTS MARKETING GRANT
(10) DALLAS ARTS DISTRICT 901 MAIN ST STE 7100 DALLAS,TX75202	75-1970472	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(11) DALLAS BLACK DANCE THEATRE INC PO BOX 131290 DALLAS,TX753131290	75-1756215	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(12) DALLAS CENTER FOR THE PERFORMING ARTS FOUNDATION INC DBA AT&T PERFORMING AR 700 N PEARL STREET STE N1800 DALLAS,TX75201	75-2890923	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(13) DALLAS CHILDRENS THEATER INC 5938 SKILLMAN DALLAS,TX75231	75-1967052	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(14) DALLAS CUP INC 12700 PARK CENTRAL DRIVE STE 507 DALLAS,TX752511500	75-1765475	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(15) DALLAS HOLOCAUST AND HUMAN RIGHTS MUSEUM 300 NORTH HOUSTON STREET DALLAS,TX75202	75-2113723	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(16) DALLAS MUSEUM OF ART 1717 N HARWOOD ST DALLAS,TX75201	75-0808774	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(17) DALLAS SOUTHERN PRIDE 1075 GRIFFIN ST W 204 DALLAS,TX75215	35-2322336	501C3	14,448	CULTURAL ARTS MARKETING GRANT
(18) DALLAS SUMMER MUSICALS PO BOX 140680 DALLAS,TX752149998	75-1104793	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(19) DALLAS SYMPHONY ASSOCIATION INC 2301 FLORA STREET DALLAS,TX75201	75-0705442	501C3	37,500	CULTURAL ARTS MARKETING GRANT
(20) DALLAS THEATER CENTER 2400 FLORA STREET DALLAS,TX75201	75-0959992	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(21) DALLAS WHITE ROCK MARATHON 6510 ABRAMS RD STE 245 DALLAS,TX75231	75-1562942	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(22) DALLAS ZOOLOGICAL SOCIETY 650 S RL THORNTON FRWY DALLAS,TX752033013	75-0964982	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(23) DBA NORTH TEXAS IRISH FESTIVAL 233 YORKTOWN ST DALLAS,TX75208	75-2048370		25,000	CULTURAL ARTS MARKETING GRANT
(24) DIA DE LOS MUERTOS LLC 5307 E MOCKINGBIRD LN 802 DALLAS,TX75206	83-3320312		25,000	CULTURAL ARTS MARKETING GRANT
(25) DOWNTOWN DALLAS INC 1401 ELM STREET STE 500 DALLAS,TX75202	75-0983855	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(26) EARTH DAY TEXAS INC DBA EARTHX 4311 OAK LAWN AVE SUITE 250 DALLAS,TX75219	27-4029245	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(27) FM CITY PARK LLC 2518 CONVERSE STREET DALLAS,TX75207	47-4106658		20,412	CULTURAL ARTS MARKETING GRANT
(28) FRONTIERS OF FLIGHT MUSEUM 6911 LEMMON AVE DALLAS,TX75209	75-2244531	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(29) GEORGE W BUSH PRESIDENTIAL CENTER 2943 SMU BOULEVARD DALLAS,TX75205	20-4119317	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(30) GF SPORTS & ENTERTAINMENT LLC 767 FIFTH AVENUE 46TH FLR NEW YORK,NY10153	47-4233119		25,000	CULTURAL ARTS MARKETING GRANT
(31) GREATER DALLAS YOUTH ORCHESTRA 3630 HARRY HINES BLVD DALLAS,TX75219	75-1468956	501C3	12,852	CULTURAL ARTS MARKETING GRANT
(32) GREENVILLE AVENUE AREA BUSINESS ASSOCIATION 5307 E MOCKINGBIRD LANE STE 802 DALLAS,TX75206	75-2196281	501C3	37,500	CULTURAL ARTS MARKETING GRANT
(33) HTEDANCE & SPIRIT GROUP INC PO BOX 632178 IRVING,TX75063	75-2717751		25,000	CULTURAL ARTS MARKETING GRANT
(34) JILES KING DBA DFW BLACK ARTS 807 HUTCHINS RD DALLAS,TX75203	81-3224713		12,500	CULTURAL ARTS MARKETING GRANT
(35) NASHER SCULPTURE CENTER 2001 FLORA STREET DALLAS,TX75201	02-0601628	501C3	37,500	CULTURAL ARTS MARKETING GRANT
(36) NORTH TEXAS LGBT CHAMBER OF COMMERCE 3824 CEDAR SPRINGS RD STE 429 DALLAS,TX75219	20-1841881	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(37) OAK CLIFF CHAMBER OF COMMERCE 400 SOUTH ZANG BLVD C59 DALLAS,TX75208	75-0468625	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(38) OAK CLIFF COALITION FOR THE ARTS 529 HOEL DRIVE DALLAS,TX75224	75-2622091	501C3	24,948	CULTURAL ARTS MARKETING GRANT
(39) PEROT MUSEUM OF NATURE & SCIENCE 2201 N FIELD STREET DALLAS,TX75201	75-6067569	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(40) RATED SPORTS GROUP LP DBA RATED TRAVEL 1591 SPINNAKER DR STE 207 VENTURA,CA93001	32-0470791		17,808	CULTURAL ARTS MARKETING GRANT
(41) SAMMONS CENTER FOR THE ARTS 3630 HARRY HINES BLVD DALLAS,TX75219	75-1785673	501C3	7,332	CULTURAL ARTS MARKETING GRANT
(42) THE GAMBIT GROUP LLC 2631 BRENNER DR DALLAS,TX75220	80-2852834		8,400	CULTURAL ARTS MARKETING GRANT
(43) TEXAS BALLET THEATER INC PO BOX 123290 FORT WORTH,TX761213290	84-1622654	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(44) THE SHAKESPEARE FESTIVAL OF DALLAS DBA SHAKESPEARE DALLAS 1250 MAJESTY DR DALLAS,TX75247	23-7227157	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(45) THE SIXTH FLOOR MUSEUM 501 ELM STREET SUITE 250 DALLAS,TX75202	75-1914314	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(46) THE THANKS-GIVING FOUNDATION 1627 PACIFIC AVE DALLAS,TX75201	75-6036406		6,250	CULTURAL ARTS MARKETING GRANT
(47) THEATRE THREE INC 2688 LACIEDE STREET STE 120 DALLAS,TX75201	75-6042183	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(48) TITAS PRESENTS 700 N PEARL STE 1800 DALLAS,TX75201	75-1860146	501C3	25,000	CULTURAL ARTS MARKETING GRANT
(49) TURTLE CREEK CHORALE INC 3630 HARRY HINES 306 DALLAS,TX75219	75-1783322	501C3	10,584	CULTURAL ARTS MARKETING GRANT
(50) UPTOWN PLAYERS INC PO BOX 192264 DALLAS,TX75219	36-4591959	501C3	14,845	CULTURAL ARTS MARKETING GRANT
(51) VERDIGRIS ENSEMBLE 6176 VICKERY BLVD DALLAS,TX75214	82-0698763	501C3	6,938	CULTURAL ARTS MARKETING GRANT
(52) WESLEY SMOOT DBA UNLEASHED LGBTQ LLC 2822 MAPLE SPRINGS BLVD DALLAS,TX75235	86-1355234	501C3	6,250	CULTURAL ARTS MARKETING GRANT
(53) WOODALL RODGERS PARK FOUNDATION 1909 WOODALL RODGERS FRWY STE 403 DALLAS,TX75201	87-0741150	501C3	12,500	CULTURAL ARTS MARKETING GRANT
(54) ALW ENTERTAINMENT INC 731 S RL THORNTON FWY DALLAS,TX75203	75-2478903		94,481	EVENT INCENTIVE
(55) AMAZONCOM SALES INC DBA AMAZONCOM SERVICES LLC 440 TERRY AVE N SEATTLE,WA98109	91-2000471		37,000	EVENT INCENTIVE
(56) DALLAS SAFARI CLUB 13709 GAMMA RD DALLAS,TX75244	51-0157792	501C4	92,000	EVENT INCENTIVE
(57) DESTINATIONS INTERNATIONAL 1725 EYE ST NW EIGHTH FLOOR WASHINGTON,DC20006	31-0507334	501C6	60,000	EVENT INCENTIVE
(58) FERRY INTERNATIONAL LLC 6 HUTTON CENTRE DRIVE SUITE 700 SANTA ANA,CA92707	81-3972576		86,100	EVENT INCENTIVE
(59) JUNIOR VOLLEYBALL ASSOCIATION OF AUSTIN 425 WOODWARD ST AUSTIN,TX78704	74-2614373		300,000	EVENT INCENTIVE
(60) MARY KAY INC 16251 DALLAS PARKWAY ADDISON,TX75001	75-1151701		443,500	EVENT INCENTIVE
(61) NOVARTIS PHARMACEUTICALS CORPORATION ONE HEALTH PLAZA EAST HANOVER,NJ07936	22-1857084		80,750	EVENT INCENTIVE
(62) RAISING CANE'S 6800 BISHOP RD PLANO,TX75024	72-1465486		32,000	EVENT INCENTIVE
(63) SALESFORCE INC 415 MISSION ST 3RD FLOOR SAN FRANCISCO,CA94105	94-3320693		31,000	EVENT INCENTIVE
(64) STATE FAIR OF TEXAS PO BOX 150009 DALLAS,TX75315	75-6002511	501C3	100,000	EVENT INCENTIVE
(65) TFN CAMPS & CLINICS INC 7515 PEARL RD SUITE 100 MIDDLEBURG HEIGHTS,OH44130	31-1491925		50,000	EVENT INCENTIVE
(66) WOMENS FOODSERVICE FORUM 5310 HARVEST HILL RD STE 299 DALLAS,TX75230	36-4349795	501C3	81,000	EVENT INCENTIVE

Enter total number of section 501(c)(3) and government organizations listed in the line 1 table ................. Bullet Image

Enter total number of other organizations listed in the line 1 table ........................ . Bullet Image

For Paperwork Reduction Act Notice, see the Instructions for Form 990.

Cat. No. 50055P

Schedule I (Form 990) 2022

Page 2

Part III

Grants and Other Assistance to Domestic Individuals. Complete if the organization answered "Yes" on Form 990, Part IV, line 22.
Part III can be duplicated if additional space is needed.

(a) Type of grant or assistance	(b) Number of recipients	(c) Amount of cash grant	(d) Amount of noncash assistance	(e) Method of valuation (book, FMV, appraisal, other)	(f) Description of noncash assistance

(1)
(2)
(3)
(4)
(5)
(6)
(7)

Part IV

Supplemental Information. Provide the information required in Part I, line 2; Part III, column (b); and any other additional information.

Return Reference

Explanation

PART I, LINE 2:

DALLAS TPID ADMINISTERS A CULTURAL ARTS EVENT MARKETING PROGRAM WITH APPLICANTS VETTED THROUGH AN ONLINE PORTAL WITH HISTORICAL EVENT RECORDS MAINTAINED IN THE REPOSITORY. TO BE CONSIDERED FOR EVENT MARKETING FUNDS UP TO $25K, THE EVENT/SEASON MUST OCCUR WITHIN THE CITY OF DALLAS AND SUPPORT DTPID HOTELS WITH 30+ ROOMS DURING THE FISCAL YEAR. ONCE SUBMITTED, THE APPLICATION GOES THROUGH A 3-PART SCREENING BEFORE AWARDS ARE ALLOCATED BY VISIT DALLAS MANAGEMENT PER DTPID BOARD APPROVAL. AT THE CONCLUSION OF THE EVENT, APPLICANTS SUBMIT ACTUAL EVENT ATTENDANCE, TICKETING REPORT, OR A HOTEL BOOKING REPORT, THEIR EVENT MARKETING MATERIAL WITH THE DTPID LOGO, AND PHOTOGRAPHS OF THE EVENT. WHEN POST-EVENT CHECKLISTS ARE COMPLETE WITH SUPPLEMENTAL DATA CONFIRMED, FINAL FUNDING IS RELEASED TO THE APPLICANT. DALLAS TPID EXTENDS EVENT SUPPORT TO RECIPIENT ORGANIZATIONS IN WRITING USING LETTERS OF AGREEMENT AND EVENT SUPPORT CONTRACTS THAT SPECIFY PERFORMANCE BARRIERS TO OVERCOME IN QUALIFYING FOR FUNDS. EVENT COMMITMENTS AND ELIGIBILITY RECORDS ARE MAINTAINED IN A CENTRAL CRM ANNUALLY EXAMINED BY AND INDEPENDENT AUDIT FIRM APPLYING AGREED-UPON PROCEDURES.

Schedule I (Form 990) 2022

Additional Data

Software ID:
Software Version:

- TIN:

SCHEDULE O
(Form 990)

Department of the Treasury
Internal Revenue Service

Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
MediumBullet

Attach to Form 990 or 990-EZ.
MediumBullet

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

2021

Open to Public
Inspection

Name of the organization

DALLAS TOURISM PUBLIC IMPROVEMENT
DISTRICT CORPORATION

Employer identification number

61-1689405

Return Reference	Explanation
FORM 990, PART VI, SECTION A, LINE 1A	DELEGATION OF AUTHORITY: THERE IS AN EXECUTIVE COMMITTEE CONSISTING OF THE CHAIR, VICE-CHAIR, AND SECRETARY. THE COMMITTEE MAY EXERCISE ALL AUTHORITY OF THE BOARD IN THE MANAGEMENT OF THE BUSINESS BETWEEN MEETINGS.
FORM 990, PART VI, SECTION A, LINE 3	DTPID IS CHARGED WITH PID ADMINISTRATION BUT HAS A NON-AGENCY RELATIONSHIP WITH DALLAS CONVENTION & VISITORS BUREAU (DCVB) AS INDEPENDENT CONTRACTOR TO IMPLEMENT THE PID'S FUNDED PROGRAM ACTIVITIES. DTPID FURTHER ENGAGED FRED EULER AS AN INDEPENDENT CONTRACTOR TO SERVE AS EXECUTIVE DIRECTOR REPRESENTING THE HIGHEST AUTHORITY FOR DAY-TO-DAY MANAGEMENT AND FINANCIAL MATTERS. DTPID PAID FRED EULER WITH REPORTABLE COMPENSATION FILED ON FORM 1099-NEC IN 2022. EFFECTIVE 1/1/2023, FRED EULER BECAME AN EMPLOYEE WITH WAGES REPORTABLE ON FORM W-2.
FORM 990, PART VI, SECTION A, LINE 6	MEMBERS: HOTELS IN DALLAS CITY LIMITS WITH 100 ROOMS OR MORE CONSTITUTE MEMBERSHIP OF THE ORGANIZATION.
FORM 990, PART VI, SECTION A, LINE 7A	MEMBERS WITH POWER TO APPOINT MEMBERS OF THE GOVERNING BODY: HOTEL MEMBERS WITH 1,000 OR MORE ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS. HOTEL MEMBERS WITH 301-999 ROOMS HAVE THE ABILITY TO APPOINT 3 DIRECTORS, AND MEMBERS WITH 100-300 ROOMS ALSO HAVE 4 DIRECTOR SEATS.
FORM 990, PART VI, SECTION A, LINE 7B	THE CITY OF DALLAS RETAINS THE AUTHORITY TO APPROVE THE DTPID'S ANNUAL SERVICE PLAN, ASSUME COMPLIANCE MEASURES, AND APPOINT KEY SEATS TO DCVB'S BOARD OF DIRECTORS WHICH IS THE ORGANIZATION MANAGING THE DTPID'S PROGRAM ADMINISTRATION.
FORM 990, PART VI, SECTION B, LINE 11B	REVIEW OF FORM 990: FORM 990 AND ITS ACCOMPANYING SCHEDULES AND ATTACHMENTS ARE REVIEWED BY THE FINANCE ADMINISTRATION OF DCVB AND DTPID'S FULL BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	DTPID MONITORS CONFLICTS OF INTEREST IN ACCORDANCE WITH SECTION 9 OF ITS BYLAWS INCLUDING A UNIVERSAL AFFIDAVIT SIGNED BY ALL DIRECTORS AT THE INCEPTION OF EACH TERM AS WELL AS AGENDA AFFIDAVITS EXECUTED AT EACH BOARD MEETING.
FORM 990, PART VI, SECTION C, LINE 19	AVAILABILITY OF DOCUMENTS: DTPID'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
FORM 990, PART XII, LINE 2C	COMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE RESPONSIBLE FOR AUDIT OVERSIGHT AND THE SELECTION OF QUALIFIED INDEPENDENT PUBLIC ACCOUNTANTS. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 51056K

Schedule O (Form 990) 2021

Additional Data

Software ID:
Software Version: