| Return Reference | Explanation |
|---|---|
| FORM 990-EZ, PART I, LINE 16 | EXPENSES 158 INSURANCE-GENERAL & LIAB 1,912 MARKETING 1,829 MISCELLANEOUS EXPENSE 45 PROGRAM SERVICES 193,257 TOTAL 197,201 |
| FORM 990-EZ, PART II, LINE 24 | ACCOUNTS RECEIVABLE 1,000 0 32,861 0 LESS ACCUMULATED DEPRECIATION 32,861 0 TOTAL 1,000 0 |
| FORM 990-EZ, PART III | ENHANCE AND PROMOTE THE ECONOMIC INTERESTS OF DOWNTOWN SANTA ANA AS THE HISTORIC, CULTURAL AND COMMERCIAL HEART OF THE COMMUNITY OF SANTA ANA. |
| FORM 990-EZ, PART III, LINE 28 | THE ORGANIZATION CONTINUED IT'S EFFORTS TO ASSIST THOSE BUSINESS ECONOMICALLY AFFECTED. ECONOMIC ENHANCEMENT FOR SANTA ANA DOWNTOWN'S ENTERPRISES BY HELPING EXISTING BUSINESSES EXPAND AND SHARPEN THEIR COMPETITIVENESS AND ATTRACT NEW BUSINESSES TO DOWNTOWN THROUGH CREATING A SAFE BUSINESS ENVIRONMENT BY PROVIDING SECURITY GUARDS WITHIN THE DOWNTOWN AREA. UNFORTUNATELY THE CITY OF SANTA ANA DISCIDED TO DISSOLVE THE "BUSINESS IMPROVEMENT DISTRICT PROGRAM". HENCE FUNDS FOR THE PROGRAM SERVICES PROVIDED BY DOWNTOWN INCORPORATED WERE NO LONGER AVAILABLE. |
| FORM 990-EZ, PART III, LINE 29 | MARKETING AND PROMOTING THE IMAGE OF DOWNTOWN SANTA ANA AS THE CENTER OF COMMERCE, CULTURE AND COMMUNITY LIFE, TO ALL PROSPECTS INCLUDING SHOPPERS, INVESTORS, NEW BUSINESSES AND VISITORS THROUGH ADVERTISING, RETAIL PROMOTIONS, SPECIAL EVENTS AND MARKETING CAMPAIGNS. |
| FORM 990-EZ, PART III, LINE 30 | PHYSICAL ENHANCEMENT THROUGH CAPITALIZING THE BEST ASSETS OF DOWNTOWN SANTA ANA SUCH AS HISTORICAL STRUCTURES, CREATING AN INVITING ATMOSPHERE THROUGH WINDOW DISPLAYS, PARKING AREAS, SIDEWALKS, SIGNS, STREET LIGHTS AND LANDSCAPING TO MAKE IT ATTRACTIVE TO SHOPPERS, INVESTORS, BUSINESS OWNERS AND VISITORS. |
| FORM 990-EZ, PART III, LINE 31 | SEE SCHEDULE O |
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