Form990EZ
Department of the Treasury
Internal Revenue Service
Short Form
Return of Organization Exempt From Income Tax
Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)
bullet Do not enter social security numbers on this form as it may be made public.


bullet Go to www.irs.gov/Form990EZ for instructions and the latest information.
OMB No. 1545-0047
2023
Open to Public
Inspection
A
For the 2023 calendar year, or tax year beginning 09-01-2023, and ending 08-31-2024
B
Check if applicable:
C Name of organization
NEW YORK AREA CHAPTER SOCIETY FOR
MARKETING PROFESSIONALS
Number and street (or P. O. box, if mail is not delivered to street address)BOWLING GREEN STATION PO BOX 77
  Room/suite
City or town, state or province, country, and ZIP or foreign postal code NEW YORK, NY10274
D Employer identification number

13-3373593
E Telephone number

(631) 427-5665
F Group Exemption
Numberbullet  
G Accounting Method: Other (specify) bullet   H Check bulletI Website:bulletHTTPS://SMPSNY.ORGJ Tax-exempt status (check only one) - ( 6) bullet (insert no.) or
K Form of organization:  
L Add lines 5b, 6c, and 7b to line 9 to determine gross receipts. If gross receipts are $200,000 or more, or if total assets (Part II, column (B) below) are $500,000 or more, file Form 990 instead of Form 990-EZ ...........................bullet $ 71,942
Part Ⅰ
Revenue, Expenses, and Changes in Net Assets or Fund Balances (see the instructions for Part I) Check if the organization used Schedule O to respond to any question in this Part I.....................
VerticalRevenue 1 Contributions, gifts, grants, and similar amounts received .................... 1  
2 Program service revenue including government fees and contracts ................ 2 63,950
3 Membership dues and assessments ............................. 3 7,722
4 Investment income .................................... 4  
5a Gross amount from sale of assets other than inventory ....... 5a  
b Less: cost or other basis and sales expenses ............ 5b  
c Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ...... 5c  
6 Gaming and fundraising events
a Gross income from gaming (attach Schedule G if greater than $15,000) 6a  
b Gross income from fundraising events (not including $   of contributions from fundraising events reported on line 1) (attach Schedule G if the sum of such gross income and contributions exceeds $15,000) ..6b  
c Less: direct expenses from gaming and fundraising events ... 6c  
d Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c) 6d  
7a Gross sales of inventory, less returns and allowances ...... 7a  
b Less: cost of goods sold ............. 7b  
c Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) ......... 7c  
8 Other revenue (describe in Schedule O) .................... 8 270
9 Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 .............. Bullet 9 71,942
.
VerticalExpenses 10 Grants and similar amounts paid (list in Schedule O) ................ 10  
11 Benefits paid to or for members ...................... 11  
12 Salaries, other compensation, and employee benefits ................ 12  
13 Professional fees and other payments to independent contractors ............ 13 2,055
14 Occupancy, rent, utilities, and maintenance ................... 14  
15 Printing, publications, postage, and shipping ................... 15  
16 Other expenses (describe in Schedule O) ................... 16 53,359
17 Total expenses. Add lines 10 through 16 ................. Bullet 17 55,414
VerticalNetAssets 18 Excess or (deficit) for the year (Subtract line 17 from line 9) ............ 18 16,528
19 Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
end-of-year figure reported on prior year’s return) ................. 19 155,229
20 Other changes in net assets or fund balances (explain in Schedule O) ........... 20 0
21 Net assets or fund balances at end of year. Combine lines 18 through 20 .......... 21 171,757
For Paperwork Reduction Act Notice, see the separate instructions.
Cat. No. 10642I Form 990-EZ (2023)
Form 990-EZ (2023)
Page 2
Part ⅡBalance Sheets (see the instructions for Part II)Check if the organization used Schedule O to respond to any question in this Part II.................

(A) Beginning of year(B) End of year
22Cash, savings, and investments................
153,209
22
168,137
23Land and buildings....................
 
23
 
24Other assets (describe in Schedule O) ..........
2,020
24
3,620
25Total assets......................
155,229
25
171,757
26
Total liabilities (describe in Schedule O) .............
0
26
0
27Net assets or fund balances (line 27 of column (B) must agree with line 21)
155,229
27
171,757
Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . . Expenses
(Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? SMPS' MISSION IS TO ADVOCATE FOR, EDUCATE, AND CONNECT LEADERS IN THE BUILDING INDUSTRY. SMPS' VISION IS FOR PREMIER PROFESSIONAL SERVICE FIRMS TO RECOGNIZE SMPS AS THEIR MOST TRUSTED RESOURCE FOR BUILDING BUSINESS AND ACHIEVING SUCCESS.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 SMPS-NY STATE IF THE AEC: DYNAMIC PANEL DISCUSSION FOCUSED ON AEC (ARCHITECTURE, ENGINEERING, AND CONSTRUCTION) EVENTS OCCURRING LOCALLY, NATIONALLY, AND GLOBALLY. THESE EVENTS SIGNIFICANTLY SHAPE THE BUILT ENVIRONMENT AND INFLUENCE THE PROFESSIONALS AND COMPANIES INVOLVED IN ITS DESIGN, CONSULTATION, AND CONSTRUCTION. OUR MODERATED PANEL FEATURED INDUSTRY LEADERS WHO DISCUSSED THE CURRENT AND FUTURE STATE OF THE AEC INDUSTRY, PARTICULARLY IN NEW YORK CITY. THIS CONVERSATION SHED LIGHT ON HOW THESE TRENDS MAY AFFECT BUSINESS AND MARKETING STRATEGY DECISIONS IN THE COMING YEAR. OUR ESTEEMED SPEAKERS INCLUDED: -FRED BUSCAGLIA, EXECUTIVE DIRECTOR, MARCO -CRISTINA MARTINEZ, DIRECTOR OF BUSINESS DEVELOPMENT, BALA -VICTOR MALERBA JR. AIA, PRINCIPAL, MG2 DESIGN -MARA JOHNSTON, MANAGING PRINCIPAL AT KEYSTONE GLOBAL -COURTNEY BEHM, VICE PRESIDENT, GLOBAL SALES & MARKETING SERVICES, GILBANE BUILDING COMPANY
(Grants $ 0) If this amount includes foreign grants, check here ...MediumBullet		 28a 0
29 A/E/C MOVERS & SHAKERS: LEVERAGING AI: ADAPT WITH INTENTION:WITH OVER 100 VIRTUAL ATTENDEES, THIS INFORMATIVE ZOOM SESSION AIMED TO EQUIP PARTICIPANTS WITH PRACTICAL STRATEGIES FOR EFFECTIVELY INTEGRATING AI WITHIN THEIR ORGANIZATIONS, INCLUDING ASSESSING THEIR PREPAREDNESS FOR ADOPTION. SPECIAL ATTENTION WAS GIVEN TO LEARNING HOW TO ARTICULATE THE RISKS AND BENEFITS OF AI TO STAKEHOLDERS. THE GUEST SPEAKER, UNIQUEKA WALCOTT, CPSM, PROPOSAL WRITER/MANAGER AT AECOM, PROVIDED CONFIDENCE-BUILDING INSIGHTS TO ENHANCE ATTENDEES' ABILITY TO CHAMPION AI INITIATIVES.
(Grants $ 0) If this amount includes foreign grants, check here ...MediumBullet		 29a 0
30 SMPS-NY ANNUAL LIBERTY BALL:IN JUNE 2024, THE NYC CHAPTER OF SMPS HELD ITS LIBERTY BALL AND ANNUAL MEETING, CELEBRATING 40 YEARS OF SERVICE. THE EVENT HONORED LEADERS IN THE AEC INDUSTRY WITH PROFESSIONAL ACHIEVEMENT AWARDS AND RECOGNIZED EXCELLENCE IN MARKETING COMMUNICATIONS BY ANNOUNCING THE WINNERS OF THE 2024 MARKETING COMMUNICATION AWARDS. THIS YEAR, THE EVENT ALSO INTRODUCED A RECOGNITION SEGMENT FOR THE MENTORSHIP PROGRAM, HIGHLIGHTING THE PROTGS FROM THE NY CHAPTER WHO SUCCESSFULLY COMPLETED THE PROGRAM. THE LIBERTY BALL SHINES A SPOTLIGHT ON THE CREATIVE, INNOVATIVE, AND IMPACTFUL MARKETING CAMPAIGNS, STRATEGIES, AND INITIATIVES THAT HAVE CONTRIBUTED TO THE GROWTH AND SUCCESS OF BUSINESSES WITHIN THE AEC INDUSTRY THROUGH MARKETING COMMUNICATIONS AWARDS (MCAS). IT ALSO SERVES AS A PLATFORM TO HONOR THE VISIONARIES AND THOUGHT LEADERS WHO HAVE PLAYED A PIVOTAL ROLE IN SHAPING THE MARKETING LANDSCAPE THROUGH PROFESSIONAL ACHIEVEMENT AWARDS (PAAS). AN ESTEEMED PANEL OF JUDGES COMPRISING INDUSTRY LEADERS, AND MARKETING PROFESSIONALS HAS BEEN ASSEMBLED TO EVALUATE THE ENTRIES AND DETERMINE THE DESERVING WINNERS. THE JUDGING CRITERIA WILL FOCUS ON CREATIVITY, STRATEGY, EXECUTION, AND MEASURABLE RESULTS ACHIEVED.
(Grants $ 0) If this amount includes foreign grants, check here ...MediumBullet		 30a 0
31 Other program services (describe in Schedule O) ................
(Grants $   ) If this amount includes foreign grants, check here...MediumBullet		 31a
32 Total program service expenses (add lines 28a through 31a).......... bullet 32  
Part Ⅳ
List of Officers, Directors, Trustees, and Key Employees (list each one even if not compensated ; see the instructions for Part IV)Check if the organization used Schedule O to respond to any question in this Part IV............
(a) Name and title (b) Average
hours per week
devoted to position		 (c) Reportable compensation
(Forms W-2/1099-MISC) (if not paid, enter -0-) 		(d) Health benefits, contributions to employee benefit plans, and
deferred compensation		 (e) Estimated amount
of other compensation
NATHAN REYNA  
 
IMMEDIATE PAST PRESIDENT 		5.00 0 0 0
OLIVIA SONIA FARQUHARSON CDMP PCM  
 
PRESIDENT 		15.00 0 0 0
NICOLE VEENSTRA  
 
SECRETARY 		10.00 0 0 0
CORRINE COLLINS  
 
TREASURER 		15.00 0 0 0
ERIKA MOSHKOVICH CPSM  
 
VICE PRESIDENT/PRESIDENT ELECT 		10.00 0 0 0
TONY DANG  
 
CO-DIRECTOR OF SPECIAL EVENTS 		5.00 0 0 0
ELIZABETH KUPCHA CPSM  
 
DIRECTOR OF LONG ISLAND AFILLIATE 		3.00 0 0 0
CRISTIANA FORMICA  
 
DIRECTOR OF NEW JERSEY AFFILLIATE 		3.00 0 0 0
DIANA GERGES  
 
CO-DIRECTOR OF COMMUNICATICATIONS 		5.00 0 0 0
MELISSA KRENEK-WHITMAN  
 
CO-DIRECTOR OF COMMUNICATICATIONS 		5.00 0 0 0
IVOIRE LLOYD CF APMP  
 
DIRECTOR OF EDUCATION 		5.00 0 0 0
ROGER MARQUIS  
 
DIRECTOR OF PROGRAMS 		5.00 0 0 0
Form 990-EZ (2023)
Form 990-EZ (2023)
Page 3
Part Ⅴ
Other Information
(Note the Schedule A and personal benefit contract statement requirements in the
instructions for Part V.) Check if the organization used Schedule O to respond to any question in this Part V.......
Yes
No
33
Did the organization engage in any significant activity not previously reported to the IRS? If "Yes," provide a detailed description of each activity in Schedule O ...................
33
 
No
34
Were any significant changes made to the organizing or governing documents? If "Yes," attach a conformed copy of the amended documents if they reflect a change to the organization’s name. Otherwise, explain the changeon Schedule O. See instructions. ..........................
34
 
No
35a
Did the organization have unrelated business gross income of $1,000 or more during the year from business activities (such as those reported on lines 2, 6a, and 7a, among others)? ............
35a
 
No
b
If "Yes," to line 35a, has the organization filed a Form 990-T for the year? If "No," provide an explanation in Schedule O
35b
 
 
c
Was the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization subject to section 6033(e) notice, reporting, and proxy tax requirements during the year? If "Yes," complete Schedule C, Part III
35c
 
No
36
Did the organization undergo a liquidation, dissolution, termination, or significant disposition of net assets during the year? If “Yes," complete applicable parts of Schedule N ................
36
 
No
37a
Enter amount of political expenditures, direct or indirect, as described in the instructions. bullet
37a
0
b
Did the organization file Form 1120-POL for this year?...................
37b
 
 
38a
Did the organization borrow from, or make any loans to, any officer, director, trustee, or key employee or were
any such loans made in a prior year and still outstanding at the end of the tax year covered by this return?..
38a
 
No
b
If “Yes," complete Schedule L, Part II and enter the total amount involved .
38b
 
39
Section 501(c)(7) organizations. Enter:
a
Initiation fees and capital contributions included on line 9.......
39a
 
b
Gross receipts, included on line 9, for public use of club facilities.....
39b
 
40a
Section 501(c)(3) organizations. Enter amount of tax imposed on the organization during the year under:
section 4911 bullet   ; section 4912 bullet   ; section 4955 bullet  
b
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in any section 4958 excess benefit transaction during the year, or did it engage in an excess benefit transaction in a prior year that has not been reported on any of its prior Forms 990 or 990-EZ? If “Yes," complete Schedule L, Part I
40b
 
 
c
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Enter amount of tax imposed on organization managers or disqualified persons during the year under sections 4912, 4955, and 4958bullet  
d
Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Enter amount of tax on line 40c reimbursed by the organizationbullet  
e
All organizations. At any time during the tax year, was the organization a party to a prohibited tax shelter transaction? If "Yes," complete Form 8886-T ................
40e
 
No
41List the states with which a copy of this return is filed. bulletNY
42a The organization's books are in care of bulletCORRINE COLLINS
 Telephone no.bullet (631) 427-5665


Located at bulletBOWLING GREEN STATION PO BOX 77NEW YORK, NY ZIP + 4 bullet10274
Yes
No
b
At any time during the calendar year, did the organization have an interest in or a signature or other authority over a financial account in a foreign country (such as a bank account, securities account, or other financial account)? . .
42b
 
No
If “Yes," enter the name of the foreign country: bullet
See the instructions for exceptions and filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts (FBAR).
c
At any time during the calendar year, did the organization maintain an office outside the U.S.? . . .
42c
 
No
If “Yes," enter the name of the foreign country: bullet
43 Section 4947(a)(1) nonexempt charitable trusts filing Form 990-EZ in lieu of Form 1041 - Check here ...... bullet
and enter the amount of tax-exempt interest received or accrued during the tax year ....bullet43
 
Yes
No
44a
Did the organization maintain any donor advised funds during the year? If "Yes," Form 990 must be completed insteadof Form 990-EZ.............................
44a
 
No
b
Did the organization operate one or more hospital facilities during the year? If "Yes," Form 990 must be completedinstead of Form 990-EZ.............................
44b
 
No
c
Did the organization receive any payments for indoor tanning services during the year? .........
44c
 
No
d
If "Yes," to line 44c, has the organization filed a Form 720 to report these payments? If "No," provide an
explanation in Schedule O ............................
44d
 
 
45a
Did the organization have a controlled entity within the meaning of section 512(b)(13)?.........
45a
 
No
45b
Did the organization receive any payment from or engage in any transaction with a controlled entity within the meaning of section 512(b)(13)? If "Yes," Form 990 and Schedule R may need to be completed instead of Form 990-EZ (see instructions)......................
45b
 
 
Form 990-EZ (2023)
Form 990-EZ (2023)
Page 4
Yes
No
46
Did the organization engage, directly or indirectly, in political campaign activities on behalf of or in opposition to candidates for public office? If “Yes," complete Schedule C, Part I. ...........
46
 
No
Part Ⅵ
Section 501(c)(3) Organizations Only All section 501(c)(3) organizations must answer questions 47- 49b and 52, and complete the tables for lines 50 and 51. Check if the organization used Schedule O to respond to any question in this Part VI ..................
Yes
No
47
Did the organization engage in lobbying activities or have a section 501(h) election in effect during the tax year? If "Yes," complete Schedule C, Part II .......................
47
 
 
48
Is the organization a school as described in section 170(b)(1)(A)(ii)? If "Yes," complete Schedule E ..
48
 
 
49a
Did the organization make any transfers to an exempt non-charitable related organization?......
49a
 
 
b
If "Yes," was the related organization a section 527 organization?................
49b
 
 
50
Complete this table for the organization's five highest compensated employees (other than officers, directors, trustees and key employees) who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and title of each employee (b) Average
hours per week
devoted to position		 (c) Reportable compensation
(Forms W-2/1099-MISC) 		(d) Health benefits, contributions to employee benefit plans, and deferred compensation (e) Estimated amount of other compensation
 
f
Total number of other employees paid over $100,000 .............bullet  

51
Complete this table for the organization's five highest compensated independent contractors who each received more than $100,000 of compensation from the organization. If there is none, enter "None."
(a) Name and business address of each independent contractor (b) Type of service (c) Compensation
 
d
Total number of other independent contractors each receiving over $100,000..........bullet  


52
Did the organization complete Schedule A? NOTE. All section 501(c)(3) organizations must attach a
completed Schedule A ........................................bullet
Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.
Sign Here
JumboBullet
Signature of officer Date
JumboBullet
Type or print name and title
Paid Preparer Use Only
Print/Type preparer's name
Preparer's signature
Date
PTIN
Firm's name bullet

Firm's EIN bullet
Firm's address bullet



Phone no.
May the IRS discuss this return with the preparer shown above? See instructions .........bullet
Form 990-EZ (2023)

Additional Data


Software ID:  
Software Version:  

Form 990-EZ, Special Condition Description:
Special Condition Description

SCHEDULE O
(Form 990)

Department of the Treasury
Internal Revenue Service
Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
Attach to Form 990 or 990-EZ.
 Go to www.irs.gov/Form990 for the latest information.
OMB No. 1545-0047
2023
Open to Public
Inspection
Name of the organization
NEW YORK AREA CHAPTER SOCIETY FOR
MARKETING PROFESSIONALS
Employer identification number

13-3373593
Return Reference Explanation
FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE DESCRIPTION: UNCATEGORIZED/MISC. REVENUE. AMOUNT: 270.
FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES DESCRIPTION: PROFESSIONAL DEVELOPMENT EXPENSE. AMOUNT: 2,080. DESCRIPTION: STARCHAPTER EXPENSE. AMOUNT: 1,868. DESCRIPTION: NETWORKING EXPENSE. AMOUNT: 2,707. DESCRIPTION: SPONSORSHIP EXPENSE. AMOUNT: 4,554. DESCRIPTION: CONFERENCE EXPENSE. AMOUNT: 327. DESCRIPTION: PROGRAM EXPENSE. AMOUNT: 4,497. DESCRIPTION: FOOD AND BEVERAGE EXPENSE. AMOUNT: 640. DESCRIPTION: PROCESSING FEES. AMOUNT: 2,479. DESCRIPTION: ADMINISTRATION EXPENSE. AMOUNT: 815. DESCRIPTION: OTHER EXPENSES. AMOUNT: 6. DESCRIPTION: MEETING EXPENSES. AMOUNT: 4,534. DESCRIPTION: MEMBERSHIP EXPENSES. AMOUNT: 2,195. DESCRIPTION: SPECIAL EVENT EXPENSES. AMOUNT: 26,657. TOTAL TO FORM 990-EZ, LINE 16: 53,359.
FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS DESCRIPTION: PREPAID CARD FUNDS. BEG. OF YEAR AMOUNT: 2,020. END OF YEAR AMOUNT: 3,620.
For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.
Cat. No. 51056K
Schedule O (Form 990) 2023


Additional Data


Software ID:  
Software Version:  

TY 2023 TransferPrsnlBnftContractsDecl
Name:
NEW YORK AREA CHAPTER SOCIETY FOR
 
MARKETING PROFESSIONALS
EIN:
13-3373593
Declaration:
THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.