| Return Reference | Explanation |
|---|---|
| Form 990, Part I, Line 1 BRIEF MISSION | COTTON INCORPORATED, FUNDED BY U.S. GROWERS OF UPLAND COTTON AND IMPORTERS OF COTTON AND COTTON TEXTILE PRODUCTS, IS THE RESEARCH AND MARKETING COMPANY REPRESENTING UPLAND COTTON. THE PROGRAM IS DESIGNED AND OPERATED TO IMPROVE THE DEMAND FOR AND PROFITABILITY OF COTTON. |
| Form 990, Part III, Line 4d DESCRIPTION OF OTHER PROGRAM SERVICES | OTHER PROGRAM SERVICES INCLUDE RESEARCH AND DEVELOPMENT AND CORPORATE SERVICES. |
| Form 990, Part III, Line 4a PROGRAM SERVICE DESCRIPTION | CONSUMER MARKETING COMMITTEE GALE, THE NEWLY APPOINTED CREATIVE AGENCY, AND THE ADVERTISING DEPARTMENT ALIGNED TO A 2024 (AND BEYOND) STRATEGIC PLATFORM, THE FABRIC OF NOW. THIS FULL SCALE 360 EFFORT LAUNCHED IN APRIL 2024 WITH :06 SECOND AND :15 SECOND COMMERCIALS, AS WELL AS (NEW FOR THIS YEAR) A :30 SECOND COMMERCIAL. THE VIDEO IS PLACED ACROSS KEY PRIME T.V. UNITS LIKE WILL TRENT, THE ROOKIE, AMERICAN IDOL, AND 911 AS WELL AS CABLE CHANNELS SUCH AS BRAVO, HGTV, AND THE FOOD NETWORK. THE STREAMING BUY IS PLACED ACROSS AMAZON, CW FEP, DISCOVERY+, HULU, MAX, NETFLIX, PEACOCK, ROKU, TUBI AND YOUTUBE. ALIGNING WITH THE FABRIC OF NOW PLATFORM, THE DIGITAL AND SOCIAL MEDIA EFFORTS ARE FOCUSED ON A "FEWER, BIGGER AND BETTER" APPROACH ACROSS PARTNERS. THE DIGITAL PLAN BEGAN ACROSS AD SERVING NETWORKS VIRAL GAINS, ZEFR AND NEXXEN. CUSTOM UNITS WITH KEY LIFESTYLE PUBLICATIONS: WELL+GOOD, DOT DASH MEREDITH AND DEAR MEDIA PODCAST NETWORK BEGINNING IN APRIL AND GOING THROUGH YEAR-END. GAMING LAUNCHED OVER THE SUMMER WITH CUSTOMIZED INFLUENCER PROGRAMS, PODCASTS, AND AN IN-PERSON ACTIVATION AT DREAMHACK ATLANTA. PAID SOCIAL MEDIA EFFORTS ACROSS META (FACEBOOK/INSTAGRAM), TIK TOK, PINTEREST, YOUTUBE AND SNAPCHAT LAUNCHED IN MAY (AND WILL RUN THROUGH DECEMBER) WITH A VARIETY OF INFLUENCER, BRAND AND UGC CONTENT. INFLUENCER EFFORTS IN 2024 REMAINED ROBUST WITH THE ADVERTISING DEPARTMENT COLLABORATING WITH MEGA-INFLUENCER MELISSA WOOD TEPPERBERG ACROSS SOCIAL MEDIA, PUBLIC RELATIONS, EXPERIENTIAL ACTIVATIONS, AND PODCAST MEDIA. MELISSA HAS OVER 2.4M DEDICATED FOLLOWERS WHO ARE SQUARELY IN THE TARGET DEMOGRAPHIC. ADDITIONALLY THE DEPARTMENT WORKED WITH A VARIETY OF INFLUENCERS DEDICATED TO COTTON'S AREAS OF FOCUS: STYLE, SPACE AND SUSTAINABILITY. COTTON ALSO COLLABORATED WITH NICHE PERFUMERY, D.S. & DURGA TO LAUNCH A LIMITED-EDITION HOLIDAY BLANKET. A LAUNCH EVENT IN EARLY DECEMBER GARNERED A NUMBER OF PRESS AND INFLUENCERS EXTENDING THE REACH AND EARNED MEDIA PICK-UP THROUGHOUT YEAR-END. IN MARCH 2024, THE DEPARTMENT EXPANDED ITS YOUTH CURRICULUM PROGRAM TO REACH OLDER STUDENTS (9TH-12TH GRADE) TO CONTINUE THE COTTON EDUCATION AS APPLICATE TO YOUNG PEOPLE (I.E. "HOW A CRISP COTTON OUTFIT IS A JOB INTERVIEW MUST" AS WELL AS A "BE PREPARED FOR THE BIG GAME WITH A GOOD NIGHT'S SLEEP ON COTTON SHEETS" ETC.) THIS EFFORT INCLUDED AN ADDITIONAL 184,000 EDUCATORS ACROSS THE COUNTRY. THE PROGRAM IS NOW INCLUSIVE OF 2ND-12TH GRADE STUDENTS. SEEDING THE COTTON NATURA PLANT STORY WITH 2ND-4TH, THE COTTON STEM AND SUSTAINABILITY STORY WITH 5TH-8TH AND ADDING PRACTICAL USES TO 9TH-12TH. IN THIS WAY, THE DEPARTMENT IS CURATING A PIPELINE OF EDUCATED AND EMPOWERED FUTURE CONSUMERS. IN 2024, ADVERTISING CONTINUES TO SUPPORT MACROTRADE ACROSS DIGITAL AND PRINT PUBLICATIONS ALONG WITH A ROBUST LINKEDIN LEAD GENERATION CAMPAIGN. THE PROGRAM LAUNCHED A NEW CREATIVE CAMPAIGN IN 2024 FEATURING THE BENEFITS OF COTTON SUSTAINABILITY AND VERSATILITY. FOR THE SECOND HALF OF 2024, THE CORPORATE COMMUNICATIONS DEPARTMENT ESTIMATES OVER 4,100 NEWS ITEMS ABOUT THE COMPANY AND ITS ACTIVITIES, REPRESENTING A REACH OF OVER 26.6 BILLION. THIS IS AN ALMOST 12 PERCENT INCREASE IN REACH OVER THE SAME TIME PERIOD IN 2023. IN 2024 BRAND PARTNERSHIPS CONTINUED PLANNING AND EXECUTING CONSUMER-FACING FASHION AND RETAIL PROGRAMS, AND ACTIVITIES AROUND MESSAGING, COLLECTION, AND DISTRIBUTION EFFORTS FOR COTTON'S CONSUMER SUSTAINABILITY INITIATIVE, THE BLUE JEANS GO GREEN DENIM RECYCLING PROGRAM. THE BLUE JEANS GO GREEN DENIM RECYCLING PROGRAM REMAINED RESILIENT THROUGHOUT THE YEAR WITH MONTHLY DENIM CONTRIBUTIONS STRONG AND TOTALING AROUND 400,000 PIECES OF DENIM COLLECTED. BLUE JEANS GO GREEN HAD MANY RETURNING BRAND AND RETAIL PARTICIPANTS THROUGHOUT THE YEAR, INCLUDING ABERCROMBIE & FITCH, ANTHROPOLOGIE, AMERICAN EAGLE OUTFITTERS, ARIAT, ARIANA PITTILLI, ASKKNY, CARHARTT, CONE DENIM, FRANK & OAK, GAP, HEMLINE, J.CREW, KIMES RANCH, MADEWELL, OLD NAVY, PAIGE, 7 FOR ALL MANKIND, RAG & BONE, THEISEN'S, THE PARLOR ROOM, VERONICA BEARD, WILCO AND ZAPPOS TO NAME A FEW. IN 2024 THE BLUE JEANS GO GREEN PROGRAM WORKED WITH SEVERAL SCHOOLS AND NON-ENDEMIC ORGANIZATIONS ACROSS THE COUNTRY INTERESTED IN PARTICIPATING AND ENGAGING WITH THE BLUE JEANS GO GREEN PROGRAM, INCLUDING JOHN DEERE, AND GULF COMPRESS. THE DENIM RECYCLING PROGRAM CONTINUES TO THRIVE DUE TO ITS UNWAVERING COMMITMENT TO SUSTAINABILITY, AS WELL AS PROVIDING INFORMATION NOT ONLY TO BRANDS AND RETAILERS, BUSINESSES, AND ORGANIZATIONS, BUT ALSO TO THE LARGER PUBLIC ABOUT COTTON CIRCULARITY. STRATEGIC AND RETAIL PARTNERSHIPS HAD A HIGHLY PRODUCTIVE YEAR WITH ITS FIVE (5) SALES-CONVERSION-FOCUSED POINT-OF-SALE PROGRAMS. FROM NATIONAL SPECIALTY CHAIN PARTNERS TO MASS E-TAILERS, A LARGE IMPACT WAS MADE AT RETAIL WITH APPROXIMATELY OVER 590 MILLION COTTON IMPRESSIONS AND APPROXIMATELY $63 MILLION DOLLARS IN SALES. EACH PROGRAM WAS UNIQUE WITH VERSATILE STRATEGIES TO APPEAL TO EACH RETAILER'S SPECIFIC AUDIENCE. COTTON MESSAGING RANGED FROM ENCOURAGING CONSUMERS TO CHECK THE LABEL TO PROMOTING COTTON'S INHERENT NATURAL BENEFITS TO EXTENDING THE 2024 ADVERTISING PLATFORM TAGLINE, "THE FABRIC OF NOW". THE SEAL OF COTTON WAS PROMINENTLY DISPLAYED WITH EVERY COTTON SKU ACROSS ALL PROGRAMS AND ITS COMBINED REACH OF OVER 17,000 APPAREL, ACCESSORY, AND HOME STYLES. TIGHTENING BUDGETS, INFLATION AND COMPETITION FROM SYNTHETIC FIBERS HAS PUSHED THE TEAM TO BE RESOURCEFUL AND TO CONTINUE TO BE INNOVATIVE AND CREATE NEWNESS IN DEVELOPING UNIQUE COTTON EXPERIENCES AT RETAIL. THE INDIVIDUAL PROGRAM SUMMARIES FOR PARTNERS LUCKY BRAND, REVOLVE, LOVESHACKFANCY, AEROPOSTALE, AND WEWOREWHAT CAN BE FOUND BELOW. IN 2024, CSI LED EFFORTS TO IDENTIFY OPPORTUNITIES AND THREATS FOR COTTON USING MARKET INTELLIGENCE INCLUDING ONGOING RESEARCH OF U.S. CONSUMERS' ATTITUDES FROM THE LIFESTYLE MONITOR SURVEY, ASSESSMENTS OF COTTON'S SHARE THROUGH IMPORT DATA AND THE RETAIL MONITOR STUDY, AS WELL AS GLOBAL CONSUMER, MARKET, AND ECONOMIC RESEARCH AND ANALYSIS. CSI PROVIDED OVER 190 INFORMATION REQUESTS; PARTICIPATED IN ALMOST 120 MEETINGS AND PRESENTATIONS; AUTHORED OVER 165 PUBLICATIONS, VIDEOS, TV/RADIO SEGMENTS, INTERVIEWS, AND PODCASTS; AND WORKED ON 26 PROJECTS. WORK COMPLETED BY CSI DURING 2024 INCLUDES, BUT IS NOT LIMITED TO: THE COLLECTION AND EXAMINATION OF DATA ON MORE THAN 20M PRODUCTS OFFERED AT RETAIL IN THE U.S.; THE EVALUATION OF JUST OVER 26K U.S. AND 44K INTERNATIONAL CONSUMERS; THE UPDATE OF A COMPREHENSIVE DATABASE OF MONTHLY APPAREL AND HOME FURNISHING IMPORTS TO ASSESS SOURCING PATTERNS AND TARIFF IMPACTS; THE MANAGEMENT OF COTTON INCORPORATED'S BRAND TRACKING METRICS; AND THE DELIVERY OF ECONOMIC OUTLOOK AND CONSUMER TREND PRESENTATIONS. |
| Form 990, Part III, Line 4b PROGRAM SERVICE DESCRIPTION | GLOBAL SUPPLY CHAIN MARKETING COMMITTEE GLOBAL SUPPLY CHAIN MARKETING (GSCM) PROMOTED AWARENESS OF COTTON TO SUPPLY CHAIN COMPANIES THROUGH PARTICIPATION IN INDUSTRY TRADE EVENTS, REGIONAL EVENTS, AND MEETINGS WITH KEY ACCOUNTS. U.S. STAFF CONDUCTED SEVEN PRIVATE EDUCATIONAL WORKSHOPS IN 2024 WITH MORE THAN 175 ATTENDEES IN TOTAL. THESE WORKSHOPS WERE IMPLEMENTED WITH INDIVIDUAL COMPANIES TO ADDRESS ASPECTS OF COTTON THAT INCLUDED PRODUCT DEVELOPMENT, TECHNOLOGY, MARKET ECONOMICS, AND SUSTAINABILITY. A ONE-DAY EVENT WAS ORGANIZED IN HONG KONG TO CREATE A PLATFORM FOR BRANDS, RETAILERS, AND SOURCING COMPANIES TO NETWORK AND CREATE BUSINESS OPPORTUNITIES WITH REGIONAL TEXTILE/GARMENT MILLS AND CHEMICAL COMPANIES. A TOTAL OF 193 PARTICIPANTS FROM MORE THAN 70 COMPANIES ATTENDED THE EVENT. THE EVENT INCLUDED 1) PRESENTATIONS ON THE LATEST FASHION TRENDS, FABRIC DEVELOPMENTS, 3D CREATIONS, AND DEVELOPMENTS; 2) TWENTY-ONE EXHIBITORS FROM EIGHT COUNTRIES DISPLAYING THEIR LATEST COTTON PRODUCTS; 3) DRAPING DISPLAY OF SOME INNOVATIVE FABRICS FROM THE EXHIBITORS; AND 4) DISCUSSIONS ABOUT PERFORMANCE TECHNOLOGIES AND COTTON INFORMATION UPDATES. STAFF ORGANIZED TWO INDUSTRY GATHERING EVENTS IN ASIA, BRINGING TOGETHER KEY INDUSTRY PARTICIPANTS TO BE CONNECTED TO THE INDUSTRY AND BE UPDATED ON THE CURRENT MARKET STATUS. AROUND 100 PARTICIPANTS FROM 40 COMPANIES AT THE HONG KONG INDUSTRY GATHERING EVENT WERE INTRODUCED TO COTTON INCORPORATED'S NEW CEO AND FIVE COMPANIES WERE PRESENTED WITH "SUPPLY CHAIN PARTNER AWARDS". THESE COMPANIES WERE RECOGNIZED FOR THEIR CONTINUOUS EFFORTS TO ADVANCE THE USE OF COTTON AND DEVELOPMENT OF COTTON PRODUCTS. AROUND 50 PARTICIPANTS FROM 20 COMPANIES ATTENDED THE OSAKA INDUSTRY GATHERING EVENT. KEY INDUSTRY PARTICIPANTS WERE INTRODUCED TO COTTON INCORPORATED'S NEW CEO AND THE CLOSURE OF THE OSAKA OFFICE WAS ANNOUNCED AFTER 42 YEARS OF EXISTENCE. STAFF ORGANIZED TWO SEMINARS IN VIETNAM, ONE IN HCMC AND ONE IN HANOI, BRINGING UPDATED FIBER ECONOMICS INFORMATION TO AROUND 60 PARTICIPANTS FROM 35 COMPANIES. PARTICIPANTS AT THE EVENTS WERE ALSO INTRODUCED TO COTTON INCORPORATED'S EFS SYSTEM. STAFF HOSTED 13 FASHION DESIGNERS AND FOUR COMMUNICATION MEDIA AT THE MEXICO CITY OFFICE TO LAUNCH THE STYLING COTTON: READY-TO-WEAR TALENT 2024 PLATFORM TO PROMOTE THE COTTONWORKS PLATFORM, THE FABRICAST COLLECTION, THE DIGITAL PRODUCT CREATION, AND FASHION MARKETING TOOLS. MEXICO CITY STAFF ORGANIZED TWO WEBINARS. THE FIRST FOCUSED ON FASHION MARKETING AND WAS ATTENDED BY 275 EXECUTIVES FROM 99 COMPANIES FROM SEVEN COUNTRIES. THE SECOND FOCUSED ON CONSUMER ACTIVEWEAR AND ATHLEISURE PURCHASING BEHAVIOR AND FASHION TRENDS AND WAS ATTENDED BY 265 EXECUTIVES FROM 113 COMPANIES FROM 11 COUNTRIES. GSCM STAFF CONTINUE TO INTERACT EXTENSIVELY WITH GLOBAL SUPPLY CHAIN COMPANIES. GSCM U.S. MARKETING STAFF HELD 194 INDIVIDUAL MEETINGS WITH 112 ORGANIZATIONS. GSCM ASIAN STAFF CONDUCTED A TOTAL OF 310 MEETINGS AND 13 GROUP PRESENTATIONS IN THE REGION TO PROVIDE BRANDS, RETAILERS, SOURCING COMPANIES, GARMENT, AND TEXTILE MILLS, ETC. TO WITH UPDATED INFORMATION ON COTTON SERVICES AND PROMOTE THE USE OF COTTON. GSCM STAFF IN MEXICO CONDUCTED 48 MEETINGS WITH 32 COMPANIES. STAFF IN TURKEY HELD MORE THAN 50 MEETINGS WITH MORE THAN 30 COMPANIES. GSCM STAFF WORKED ON GLOBAL INITIATIVES WITH MAKE THE LABEL COUNT, THE INTERNATIONAL COTTON ADVISORY COMMITTEE, COTTON COUNCIL INTERNATIONAL, AND THE BREMEN COTTON EXCHANGE TO FURTHER THE GSCM'S DIVISIONAL OBJECTIVES. GSCM ADVANCED THE SUSTAINABILITY STRATEGY FOR COTTON THROUGH COTTONWORKS.COM AND MARKETING COMMUNICATIONS AND MATERIALS AIMED AT THE GLOBAL SUPPLY CHAIN COMPANIES AND ORGANIZATIONS. STAFF WORKED WITH REGIONAL TEXTILE MILLS TO DEVELOP DENIM SAMPLES USING MORE SUSTAINABLE MANUFACTURING PROCESSES AS COMPARED TO TRADITIONAL METHODS. INFORMATION ON COTTON TRACEABILITY AND CUSTOMS REGULATIONS WAS PROVIDED AT A REGIONAL EVENT ORGANIZED FOR BRANDS, RETAILERS, SOURCING COMPANIES, AND THE TEXTILE INDUSTRY. STAFF CONTINUED TO SOURCE AND UPDATE THE SUPPLIER LIST FOR RECYCLED COTTON. THE COTTONWORKS PLATFORM CONTINUES TO BE AN IMPORTANT MARKETING TOOL FOR THE GSCM DIVISION WITH OVER 749,197 PAGEVIEWS TO DATE, THE MOST PAGEVIEWS IN THE LAST SIX YEARS. A NEW COTTONWORKS PLATFORM IS BEING DEVELOPED TO LAUNCH IN 2025. EXTENSIVE WORK WAS DONE ON THIS ACTIVITY THROUGHOUT 2024. GSCM RECENTLY LAUNCHED A NEW TRADE CAMPAIGN "COTTON CAN." THE CAMPAIGN CHALLENGES INDUSTRY PROFESSIONALS AND DECISION-MAKERS IN THE APPAREL, HOME, AND NONWOVEN MARKETS WITH THE QUESTION, "WHAT WILL YOU CREATE?" THIS INITIATIVE WILL EXTEND INTO HUNDREDS OF PRINT, DIGITAL, SOCIAL, AND TRADESHOW PLACEMENTS. EXTENSIVE INFORMATION WAS PROVIDED TO INDUSTRY CONTACTS REGARDING SOURCING TOPICS INCLUDING TARIFF ENGINEERING, TRACEABILITY, CBP-RELATED INFORMATION AND COST AND FLOW OF COTTON MATERIALS. THIRTY-SEVEN TECHNICAL EDUCATION WORKSHOPS HAVE BEEN EXECUTED, IN SUPPORT OF COTTON USE. OVER 1,000 PROFESSIONALS FROM OVER 150 COMPANIES ATTENDED. DENIM MANUFACTURING AND VALUE ENGINEERING ARE TWO OF THE MOST POPULAR TOPICS. THE RETAILER AND BRAND FARM TOUR PROGRAM HOSTED 75 DECISION MAKERS FROM 43 COMPANIES, THE LARGEST TOUR TO DATE. THE 2024 COTTON SUSTAINABILITY SUMMIT WAS HELD IN SEPTEMBER 2024. THE EVENT POSITIONED COTTON INCORPORATED AS A LEADER AND A CONVENOR IN COTTON SUSTAINABILITY AMONGST BRAND DECISION-MAKERS. |
| Form 990, Part III, Line 4c PROGRAM SERVICE DESCRIPTION | AGRICULTURAL RESEARCH COMMITTEE THE AGRICULTURAL AND ENVIRONMENTAL RESEARCH DEPARTMENT (AERD) MANAGES THE PROGRAM AREA THAT MOST DIRECTLY INFLUENCES U.S. COTTON PRODUCERS. ITS UNIQUE MISSION IS TO IMPROVE THE PROFITABILITY OF U.S. COTTON PRODUCTION BY FUNDING THE CREATION OF AGRICULTURAL INNOVATIONS AND THEIR ADOPTION BY COTTON PRODUCERS. AERD HAD FIVE KEY STRATEGIC AREAS FOR 2024: PEST MANAGEMENT, COTTONSEED, SUSTAINABILITY SUPPORT, EMERGING TECHNOLOGIES, AND GENOMICS. FOR PEST MANAGEMENT, AERD CONTINUED EFFORTS ON DELIVERING STRATEGIES TO PROMOTE PROFITABILITY, SUSTAINABILITY, AND CONSERVATION. TO ULTIMATELY ALLOW FOR REVERSAL OF HERBICIDE RESISTANCE, DECREASED WEED SEED VIABILITY, OR IDENTIFY OTHER WEED LIFE CYCLE VULNERABILITIES, RESEARCH CONTINUED TO STUDY THE GENETICS/PHYSIOLOGY OF HERBICIDE RESISTANT WEEDS. ENTOMOLOGY RESEARCH FOCUSED ON IMPROVING THRESHOLDS, SCOUTING, INSECTICIDE RECOMMENDATIONS, AND ADDRESSING RESISTANCE TO BT PROTEINS AND CONVENTIONAL INSECTICIDES. PATHOLOGY RESEARCH FOCUSED ON SOLUTIONS FOR FOV4, TARGET SPOT, AREOLATE MILDEW, NEMATODES, AS WELL AS CURRENT AND EMERGING SEEDLING DISEASE THREATS. NEW RESEARCH ON INVASIVE PEST SPECIES AS WELL AS DAMAGE CAUSED BY WHITETAIL DEER WAS INITIATED THIS YEAR LAYING THE GROUNDWORK FOR LEVERAGING OUTSIDE FUNDING TO ADDRESS THIS NEW THREAT. COTTON INCORPORATED'S OBJECTIVE FOR THE COTTONSEED PROGRAM IS TO ADD VALUE TO COTTONSEED THROUGH RESEARCH AND PROMOTION. COTTONSEED RESEARCH CONTINUED TO FOCUS ON THREE KEY AREAS THIS YEAR: HUMAN NUTRITION, ANIMAL NUTRITION, AND OIL CONTENT AND QUALITY. COTTONSEED OIL (CSO) HAS BEEN OF KEY INTEREST, AND THE PROGRAM IS INVESTIGATING THE AMOUNT HUMANS WOULD NEED TO CONSUME TO SEE BLOOD LIPID OUTCOMES, IMPACTS ON INFLAMMATION, AND THE UNDERLYING MECHANISM. SUSTAINABILITY SUPPORT RUNS ACROSS ALL AREAS OF AERD RESEARCH, BUT NOTABLY, RESEARCH ON OPTIMIZING MANAGEMENT STRATEGIES FOR SOIL HEALTH, WATER AND NUTRIENT USE EFFICIENCIES WAS CONDUCTED WITH NEW RECOMMENDATIONS FOR NITROGEN USE EFFICIENCY COMING SOON. FOR EMERGING TECHNOLOGIES, DRONE APPLICATIONS, DETECT-N-SPRAY, LOW DRIFT POTENTIAL APPLICATORS FOR WEED CONTROL WERE EVALUATED AS WERE MACHINE VISION TOOLS TO DETECT MECHANICAL DAMAGE OF PLANTING SEED AND PLASTIC IN THE FIELD AND GINNING PROCESS. OPPORTUNITIES TO UTILIZE AUTOMATION ACROSS THE COTTON PRODUCTION PROCESS WERE EVALUATED. FINALLY, FOR GENOMICS, EFFORTS CONTINUED TO MAKE THE COTTON PANGENOME MORE BREEDER FRIENDLY AND FOV4 RESISTANT GERMPLASM WAS DEVELOPED AND RELEASED. THE SUSTAINABILITY DIVISION CONTINUES TO PRIORITIZE ENHANCING THE COTTON INDUSTRY'S SUSTAINABILITY PROFILE THROUGH THREE CORE FOCUS AREAS: 1) SUPPORTING THE U.S. COTTON TRUST PROTOCOL, 2) CONDUCTING RESEARCH TO ADVANCE COTTON SUSTAINABILITY, AND 3) IMPLEMENTING COMMUNICATIONS AND ENGAGEMENT STRATEGIES TO ELEVATE COTTON'S SUSTAINABILITY NARRATIVE. BY MAINTAINING THESE FOCAL POINTS, THE DIVISION STRENGTHENS COTTON'S POSITION AS A LEADING, SUSTAINABLE, AND COMPETITIVE FIBER ACROSS THE GLOBAL SUPPLY CHAIN. OUR COLLABORATION WITH THE U.S. COTTON TRUST PROTOCOL (CTP) REACHED NEW MILESTONES IN 2024. GROWER ENROLLMENT INCREASED AND NOW ENCOMPASSES 2.1 MILLION ACRES, UP BY 31%, WITH CONTINUED PROGRESS IN THE CLIMATE SMART COTTON PROGRAM. OVER $2 MILLION HAS BEEN DISTRIBUTED TO GROWERS UNDER THIS PROGRAM, INCENTIVIZING CLIMATE-SMART AGRICULTURAL PRACTICES AND SOIL HEALTH IMPROVEMENTS. IN SUPPORT OF THIS PROGRAM, THE DIVISION PROVIDED COST-SHARING CONTRIBUTIONS FOR RESEARCH INITIATIVES, INCLUDING SOIL HEALTH SAMPLING, BENCHMARKING, AND OUTREACH AND EDUCATION. RESEARCH EFFORTS FOCUSED ON CIRCULARITY, BIODEGRADABILITY, DATA TRANSPARENCY, AND CARBON STORAGE IN COTTON. KEY INITIATIVES INCLUDED THE ADVANCING CIRCULAR TEXTILES COMPOSTING STUDY, WHICH EXPLORED COTTON'S POTENTIAL IN CIRCULARITY AND ONGOING STUDIES HIGHLIGHTING ITS UNIQUE ENVIRONMENTAL BENEFITS, SUCH AS BIODEGRADABILITY AND CAPACITY FOR TEMPORARY CARBON STORAGE. THE DIVISION ALSO CONTRIBUTED TO SCIENTIFIC KNOWLEDGE THROUGH THE PUBLICATION OF EIGHT PEER-REVIEWED ARTICLES. ADDITIONALLY, A LANDMARK STUDY PUBLISHED IN NATURE COMMUNICATIONS EMPHASIZED GLOBAL APPAREL PLASTIC LEAKAGE AND COTTON'S CRITICAL ROLE IN MITIGATING ENVIRONMENTAL HARM CAUSED BY SYNTHETIC FIBERS. THE DIVISION ALSO EXPANDED ITS GLOBAL INFLUENCE THROUGH TARGETED COMMUNICATIONS AND STRATEGIC COLLABORATIONS. ENHANCEMENTS TO THE COTTONTODAY PLATFORM, WEBINARS, AND EARNED MEDIA CAMPAIGNS AMPLIFIED COTTON'S SUSTAINABILITY STORY. PARTICIPATION IN HIGH-PROFILE INDUSTRY GROUPS, SUCH AS CASCALE, TEXTILE EXCHANGE, AND ACLCA, ALLOWED THE DIVISION TO INFLUENCE KEY METHODOLOGIES AND INITIATIVES, ENSURING COTTON IS FAIRLY REPRESENTED. THROUGH TRADE SHOW PRESENTATIONS, WORKSHOPS, AND COLLABORATIONS WITH NGOS AND INDUSTRY LEADERS, THE DIVISION CONSISTENTLY SHOWCASED COTTON'S ROLE AS A NATURAL, BIODEGRADABLE FIBER THAT AVOIDS THE MACROPLASTIC AND MICROPLASTIC POLLUTION ASSOCIATED WITH SYNTHETIC APPAREL. THESE COLLECTIVE EFFORTS DEMONSTRATE THE DIVISION'S CONTINUED COMMITMENT TO ADVANCING SUSTAINABILITY, FOSTERING INNOVATION, AND REINFORCING COTTON'S REPUTATION AS THE FIBER OF CHOICE FOR A MORE SUSTAINABLE FUTURE. |
| Form 990, Part VI, Line 15 PROCESS TO ESTABLISH COMPENSATION | AN INDEPENDENT COMPENSATION COMMITTEE DETERMINES COMPENSATION FOR ALL EMPLOYEES OF THE COMPANY. THE COMPENSATION COMMITTEE ENGAGES AN OUTSIDE CONSULTANT TO PROVIDE RECOMMENDATIONS BASED ON COMPARABLE PAY INFORMATION AS WELL. |
| Form 990, Part VI, Line 1a Delegate broad authority to a committee | IN ABSENCE OF THE FULL BOARD OF DIRECTORS BEING AVAILABLE, THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS MAY VOTE ON ISSUES THAT ARISE. THE RESULTS OF ANY ACTION BROUGHT FORTH ARE VOTED ON AND RECOGNIZED IN THE MINUTES. UPON THE NEXT MEETING OF THE BOARD OF DIRECTORS, THE EXECUTIVE COMMITTEE WILL PROVIDE A SUMMARY OF SUCH ACTION AND NOTIFY OF THE OUTCOME. THE VOTING MEMBERS OF THE EXECUTIVE COMMITTEE ARE COMPRISED SOLELY OF MEMBERS OF THE BOARD OF DIRECTORS AND ITS COMPOSITION IS VOTED UPON BY THE FULL BOARD OF DIRECTORS ANNUALLY. |
| Form 990, Part VI, Line 2 Family/business relationships amongst interested persons | JONATHAN ISBELL AND TYLER ISBELL - Family relationship |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | THE FORM 990 IS REVIEWED IN DETAIL WITH THE COMPANY'S AUDIT COMMITTEE AT THE AUGUST BOARD OF DIRECTORS MEETING FOR APPROVAL PRIOR TO FILING. SUBSEQUENT TO REVIEW, THE CHAIRMAN OF THE AUDIT COMMITTEE WILL INFORM THE COMPLETE BOARD OF DIRECTORS OF THE PROCEEDINGS AND OUTCOME. |
| Form 990, Part VI, Line 12c Conflict of interest policy | ALL DIRECTORS ARE REQUESTED TO ATTEST THAT THEY ARE FREE OF ANY CONFLICTS OF INTEREST. |
| Form 990, Part VI, Line 19 Required documents available to the public | THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST BY AN APPROPRIATE PARTY. |
| Form 990, Part XII, Line 2c Change of oversight process or selection process | THERE HAVE BEEN NO CHANGES DURING THE YEAR IN THE PROCESS FOR OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS. |
| Software ID: | 24020961 |
| Software Version: | 2024v5.1 |