Attach to Form 990 or Form 990-EZ.
Go to
www.irs.gov/Form990 for instructions and the latest information.
| (i) Name of supported organization | (ii) EIN | (iii) Type of organization (described on lines 1- 10 above (see instructions)) | (iv) Is the organization listed in your governing document? | (v) Amount of monetary support (see instructions) | (vi) Amount of other support (see instructions) | |
|---|---|---|---|---|---|---|
| Yes | No | |||||
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Total |
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Calendar year
(or fiscal year beginning in)
![]() |
(a) 2020 | (b) 2021 | (c) 2022 | (d) 2023 | (e) 2024 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grant.") .. | 45,344 | 1,444,976 | 913,719 | 1,191,953 | 662,173 | 4,258,165 |
| 2 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf .... | ||||||
| 3 | The value of services or facilities furnished by a governmental unit to the organization without charge.. | ||||||
| 4 | Total. Add lines 1 through 3 | 45,344 | 1,444,976 | 913,719 | 1,191,953 | 662,173 | 4,258,165 |
| 5 | The portion of total contributions by each person (other than a governmental unit or publicly supported organization) included on line 1 that exceeds 2% of the amount shown on line 11, column (f) .. | 2,844,180 | |||||
| 6 | Public support. Subtract line 5 from line 4. | 1,413,985 | |||||
Calendar year
(or fiscal year beginning in)
![]() |
(a) 2020 | (b) 2021 | (c) 2022 | (d) 2023 | (e) 2024 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 7 | Amounts from line 4.. | 45,344 | 1,444,976 | 913,719 | 1,191,953 | 662,173 | 4,258,165 |
| 8 | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources... | 105 | 28 | 36 | 870 | 603 | 1,642 |
| 9 | Net income from unrelated business activities, whether or not the business is regularly carried on.. | ||||||
| 10 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.).. | 799,292 | 722,100 | 702,337 | 661,720 | 74,157 | 2,959,606 |
| 11 | Total support. Add lines 7 through 10 | 7,219,413 | |||||
Calendar year (or fiscal
year beginning in) ![]() |
(a) 2020 | (b) 2021 | (c) 2022 | (d) 2023 | (e) 2024 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 1 | Gifts, grants, contributions, and membership fees received. (Do not include any "unusual grants.") . | ||||||
| 2 | Gross receipts from admissions, merchandise sold or services performed, or facilities furnished in any activity that is related to the organization's tax-exempt purpose | ||||||
| 3 | Gross receipts from activities that are not an unrelated trade or business under section 513 ..... | ||||||
| 4 | Tax revenues levied for the organization's benefit and either paid to or expended on its behalf... | ||||||
| 5 | The value of services or facilities furnished by a governmental unit to the organization without charge | ||||||
| 6 | Total. Add lines 1 through 5 | ||||||
| 7a | Amounts included on lines 1, 2, and 3 received from disqualified persons | ||||||
| b | Amounts included on lines 2 and 3 received from other than disqualified persons that exceed the greater of $5,000 or 1% of the amount on line 13 for the year. | ||||||
| c | Add lines 7a and 7b.. | ||||||
| 8 | Public support. (Subtract line 7c from line 6.) | ||||||
Calendar year
(or fiscal year beginning in)
![]() |
(a) 2020 | (b) 2021 | (c) 2022 | (d) 2023 | (e) 2024 | (f) Total | |
|---|---|---|---|---|---|---|---|
| 9 | Amounts from line 6... | ||||||
| 10a | Gross income from interest, dividends, payments received on securities loans, rents, royalties and income from similar sources.. | ||||||
| b | Unrelated business taxable income (less section 511 taxes) from businesses acquired after June 30, 1975. | ||||||
| c | Add lines 10a and 10b. | ||||||
| 11 | Net income from unrelated business activities not included on line 10b, whether or not the business is regularly carried on. | ||||||
| 12 | Other income. Do not include gain or loss from the sale of capital assets (Explain in Part VI.) .. | ||||||
| 13 | Total support. (Add lines 9, 10c, 11, and 12.).. | ||||||
| Section A - Adjusted Net Income | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Net short-term capital gain | 1 | ||||
| 2 | Recoveries of prior-year distributions | 2 | ||||
| 3 | Other gross income (see instructions) | 3 | ||||
| 4 | Add lines 1 through 3 | 4 | ||||
| 5 | Depreciation and depletion | 5 | ||||
| 6 | Portion of operating expenses paid or incurred for production or collection of gross income or for management, conservation, or maintenance of property held for production of income (see instructions) | 6 | ||||
| 7 | Other expenses (see instructions) | 7 | ||||
| 8 | Adjusted Net Income (subtract lines 5, 6 and 7 from line 4) | 8 | ||||
| Section B - Minimum Asset Amount | (A) Prior Year |
(B) Current Year (optional) |
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| 1 | Aggregate fair market value of all non-exempt-use assets (see instructions for short tax year or assets held for part of year): | 1 | ||||
| a | Average monthly value of securities | 1a | ||||
| b | Average monthly cash balances | 1b | ||||
| c | Fair market value of other non-exempt-use assets | 1c | ||||
| d | Total (add lines 1a, 1b, and 1c) | 1d | ||||
| e |
Discount claimed for blockage or other factors (explain in detail in Part VI): |
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| 2 | Acquisition indebtedness applicable to non-exempt use assets | 2 | ||||
| 3 | Subtract line 2 from line 1d | 3 | ||||
| 4 | Cash deemed held for exempt use. Enter 0.015 of line 3 (for greater amount, see instructions). | 4 | ||||
| 5 | Net value of non-exempt-use assets (subtract line 4 from line 3) | 5 | ||||
| 6 | Multiply line 5 by 0.035 | 6 | ||||
| 7 | Recoveries of prior-year distributions | 7 | ||||
| 8 | Minimum Asset Amount (add line 7 to line 6) | 8 | ||||
| Section C - Distributable Amount | Current Year | |||||
| 1 | Adjusted net income for prior year (from Section A, line 8, Column A) | 1 | ||||
| 2 | Enter 85% of line 1 | 2 | ||||
| 3 | Minimum asset amount for prior year (from Section B, line 8, Column A) | 3 | ||||
| 4 | Enter greater of line 2 or line 3 | 4 | ||||
| 5 | Income tax imposed in prior year | 5 | ||||
| 6 | Distributable Amount. Subtract line 5 from line 4, unless subject to emergency temporary reduction (see instructions) | 6 | ||||
| Section D - Distributions | Current Year | |
|---|---|---|
| 1 Amounts paid to supported organizations to accomplish exempt purposes | 1 | |
|
2
Amounts paid to perform activity that directly furthers exempt purposes of supported organizations, in excess of income from activity |
2 | |
| 3 Administrative expenses paid to accomplish exempt purposes of supported organizations | 3 | |
| 4 Amounts paid to acquire exempt-use assets | 4 | |
| 5 Qualified set-aside amounts (prior IRS approval required - provide details in Part VI) | 5 | |
| 6 Other distributions (describe in Part VI). See instructions | 6 | |
| 7Total annual distributions. Add lines 1 through 6. | 7 | |
|
8
Distributions to attentive supported organizations to which the organization is responsive (provide details in Part VI). See instructions |
8 | |
| 9 Distributable amount for 2024 from Section C, line 6 | 9 | |
| 10 Line 8 amount divided by Line 9 amount | 10 | |
| Section E - Distribution Allocations (see instructions) |
(i) Excess Distributions |
(ii) Underdistributions Pre-2024 |
(iii) Distributable Amount for 2024 |
|
|---|---|---|---|---|
| 1 Distributable amount for 2024 from Section C, line 6 | ||||
|
2
Underdistributions, if any, for years prior to 2024 (reasonable cause required-- explain in Part VI).
See instructions. |
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| 3 Excess distributions carryover, if any, to 2024: | ||||
| a From 2019....... | ||||
| b From 2020....... | ||||
| c From 2021....... | ||||
| d From 2022....... | ||||
| e From 2023....... | ||||
| fTotal of lines 3a through e | ||||
| g Applied to underdistributions of prior years | ||||
| h Applied to 2024 distributable amount | ||||
|
i
Carryover from 2019 not applied (see instructions) |
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| j Remainder. Subtract lines 3g, 3h, and 3i from line 3f. | ||||
| 4Distributions for 2024 from Section D, line 7: | ||||
| $ | ||||
| a Applied to underdistributions of prior years | ||||
| b Applied to 2024 distributable amount | ||||
| c Remainder. Subtract lines 4a and 4b from line 4. | ||||
|
5
Remaining underdistributions for years prior to 2024, if any. Subtract lines 3g and 4a from line 2. If the amount is greater than zero, explain in Part VI. See instructions. |
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|
6
Remaining underdistributions for 2024. Subtract lines 3h and 4b from line 1. If the amount is greater than zero, explain in Part VI. See instructions. |
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7 Excess distributions carryover to 2025. Add lines 3j and 4c. |
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| 8 Breakdown of line 7: | ||||
| a Excess from 2020..... | ||||
| b Excess from 2021..... | ||||
| c Excess from 2022..... | ||||
| d Excess from 2023..... | ||||
| e Excess from 2024..... | ||||
| Facts And Circumstances Test |
|---|
| AAAA FOUNDATION DID NOT RECEIVE A PLANNED CONTRIBUTION FROM A PUBLIC CHARITY DURING THE CALENDAR YEAR ENDED DECEMBER 31, 2023, WHICH ALSO IMPACTED THE SUBSEQUENT CALENDAR YEAR ENDED DECEMBER 31, 2024. AS A RESULT, THE ORGANIZATION DID NOT MEET THE ONE-THIRD PUBLIC SUPPORT TEST UNDER IRC 170(B)(1)(A)(VI) FOR EITHER CALENDAR YEAR.DESPITE THIS, AAAA FOUNDATION CONTINUES TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION UNDER THE 10% FACTS AND CIRCUMSTANCES TEST PURSUANT TO TREASURY REGULATION 1.170A-9(F)(3). THE ORGANIZATION RECEIVED MORE THAN 10% OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES DURING THE APPLICABLE FIVE-YEAR COMPUTATION PERIOD AND MAINTAINS A BONA FIDE PROGRAM FOR SOLICITING CONTRIBUTIONS FROM THE GENERAL PUBLIC AND PUBLIC CHARITIES.IN ADDITION, AAAA FOUNDATION OPERATES IN A MANNER CONSISTENT WITH THAT OF A PUBLICLY SUPPORTED ORGANIZATION, INCLUDING:-MAINTAINING A BROAD BASE OF PUBLIC AND COMMUNITY SUPPORT;-CONDUCTING PROGRAMS THAT SERVE THE GENERAL PUBLIC ON A CONTINUING BASIS;-RECEIVING CONTRIBUTIONS FROM A DIVERSE GROUP OF DONORS;-ENGAGING IN ONGOING FUNDRAISING EFFORTS TO ATTRACT PUBLIC SUPPORT.BASED ON THESE FACTS AND CIRCUMSTANCES, AAAA FOUNDATION ASSERTS THAT IT CONTINUES TO MEET THE REQUIREMENTS TO BE TREATED AS A PUBLICLY SUPPORTED ORGANIZATION UNDER IRC 170(B)(1)(A)(VI).THE FOUNDATION ACKNOWLEDGES THAT THE CALCULATION FOR TAX YEAR 2024 FELL BELOW THE REQUIRED THRESHOLD. THIS FAILURE IS AN ISOLATED INCIDENT AND DOES NOT REFLECT THE FOUNDATION'S ONGOING COMMITMENT TO MAINTAINING ITS PUBLIC CHARITY STATUS.CORRECTIVE ACTIONS:-ENHANCED FUNDRAISING EFFORTS: THE FOUNDATION HAS IMPLEMENTED A COMPREHENSIVE FUNDRAISING STRATEGY TO INCREASE PUBLIC CONTRIBUTIONS AND DIVERSIFY ITS DONOR BASE.-ENGAGEMENT INITIATIVES: NEW PROGRAMS AND EVENTS HAVE BEEN LAUNCHED TO STRENGTHEN COMMUNITY TIES AND ENCOURAGE BROADER PUBLIC SUPPORT.-MONITORING AND REPORTING: THE FOUNDATION HAS ESTABLISHED A DEDICATED TEAM TO MONITOR PUBLIC SUPPORT METRICS AND ENSURE COMPLIANCE WITH IRS REQUIREMENTS.THE FOUNDATION IS CONFIDENT THAT THESE MEASURES WILL ENABLE IT TO MEET THE PUBLIC SUPPORT TEST FOR THE TAX YEAR 2025 AND BEYOND. |
| Return Reference | Explanation |
|---|---|
| SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: | SPECIAL EVENT REVENUE - 2020 AMOUNT: $ 799,292. 2021 AMOUNT: $ 722,100. 2022 AMOUNT: $ 702,337. 2023 AMOUNT: $ 455,720. 2024 AMOUNT: $ 32,304. OTHER REVENUE - 2020 AMOUNT: $ 0. 2021 AMOUNT: $ 0. 2022 AMOUNT: $ 0. 2023 AMOUNT: $ 206,000. 2024 AMOUNT: $ 41,853. |
| Software ID: | |
| Software Version: |
| Return Reference | Explanation |
|---|---|
| FORM 990, PART I & PART III, LINE 1, DESCRIPTION OF ORGANIZATION'S MISSION: | SINCE ITS ESTABLISHMENT IN 1997, THE AAAA FOUNDATION ("4A'S FOUNDATION OR "THE FOUNDATION") HAS BEEN DEDICATED TO BUILDING A STRONGER FUTURE FOR THE MARKETING INDUSTRY BY INVESTING IN ITS TALENT. OUR MISSION IS TO PROVIDE COMPREHENSIVE EDUCATIONAL PATHWAYS AND UPSKILLING OPPORTUNITIES THAT EMPOWER INDIVIDUALS TO ENTER AND SUCCEED IN THE FIELD. BY CONNECTING A COMMUNITY OF TALENT WITH RESOURCES FOR PROFESSIONAL ADVANCEMENT, WE SUPPORT CAREER DEVELOPMENT FROM THE HIGH SCHOOL LEVEL THROUGH EXECUTIVE LEADERSHIP. THIS COMMITMENT IS BROUGHT TO LIFE THROUGH OUR CORE PROGRAMS: EDUCATION (HIGH SCHOOLS), MULTICULTURAL ADVERTISING INTERN PROGRAM (MAIP) FELLOWSHIP AND ALUMNI, SCHOLARSHIPS, AND VANGUARD. THE FOUNDATION HAS PROVIDED OVER $4 MILLION DOLLARS IN AWARDS, GRANTS AND SCHOLARSHIPS TO DESERVING STUDENTS STUDYING ADVERTISING, MARKETING, MEDIA, CREATIVE ARTS AND PUBLIC RELATIONS. THE MAIP ALUMNI ASSOCIATION OF OVER 4,400+ PROFESSIONALS IS THE LARGEST DIVERSE COMMUNITY IN THE INDUSTRY. OUR HIGH SCHOOL INITIATIVES HAVE PREPARED MORE THAN 1,000 DIVERSE HIGH SCHOOL STUDENTS FOR CAREERS IN MARKETING. FORM 990, PART III, LINE 4A & 4B: PROGRAM ACCOMPLISHMENTS THE FOUNDATION WAS CREATED TO GALVANIZE THE INDUSTRY AROUND IMPROVING THE LEVEL OF DIVERSITY WITHIN ADVERTISING AND MEDIA AGENCIES. FOR ALMOST 20 YEARS, THE FOUNDATION HAS BEEN PROVIDING FINANCIAL SUPPORT TO MULTICULTURAL INDIVIDUALS STUDYING ADVERTISING, MEDIA, AND/OR THE CREATIVE ARTS, AS WELL AS RESOURCES TO PROGRAMS AND INITIATIVES IN NYC THAT COVER THE FOLLOWING CATEGORIES FOR OUR INDUSTRY: EDUCATION, EMPLOYMENT, OUTREACH, ENGAGEMENT, AND RETENTION. SIMULTANEOUSLY, IT ENGAGES COLLEGES, UNIVERSITIES AND RECOGNIZED PORTFOLIO SCHOOLS, WHICH HELP IDENTIFY HIGH POTENTIAL STUDENTS WILLING AND ABLE TO MAKE A DIFFERENCE IN OUR COMMUNITY. WE MEASURE OUR IMPACT IN HOW WE POSITIVELY AFFECT THE LIVES AND LIVELIHOODS OF THOSE IN OUR COMMUNITY, WHETHER PROGRAM PARTICIPANTS, AGENCY PARTNERS AND TEAMS, OR THE INDUSTRY AT LARGE. HIGH SCHOOL EDUCATION: - 800+ STUDENTS SUPPORTED THROUGH CAREER EXPOSURE AND INDUSTRY IMMERSION - 40+ TEACHERS RECEIVED PROFESSIONAL DEVELOPMENT SUPPORT FROM AGENCY AND INDUSTRY LEADERS SCHOLARSHIPS & AWARDS: - OVER $60K AWARDED TO DESERVING COLLEGE STUDENTS COLLEGE INTERNSHIPS & CAREER READINESS: - WE HOSTED 150+ FELLOWS FROM 55 COLLEGES AND UNIVERSITIES - WE CONNECTED WITH OVER 750 ACADEMIC LEADERS NATIONWIDE - $1.2 MILLION TOTAL ECONOMIC IMPACT GENERATED BY MAIP FELLOWSHIP SUMMER SALARIES FORM 990, PART V, LINE 2B: EMPLOYEES AND W-2 REPORTING THE FOUNDATION DOES NOT HAVE ITS OWN EMPLOYEES, AND THEREFORE DOES NOT FILE A FORM W-3. IT SHARES EMPLOYEES WITH ITS PARENT ORGANIZATION, AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. ("4A'S") VIA A COMMON PAYMASTER ARRANGEMENT. ALL W-2S AND REQUIRED EMPLOYMENT TAX RETURNS ARE FILED BY 4A'S ACCORDINGLY. |
| FORM 990, PART VI, SECTION A, LINE 3 | DELEGATION OF CONTROL OVER MANAGEMENT DUTIES 4A'S IS THE SOLE MEMBER OF THE FOUNDATION. 4A'S HAS ASSUMED RESPONSIBILITY FOR THE ADMINISTRATION AND MANAGEMENT OF THE FOUNDATION. |
| FORM 990, PART VI, SECTION A, LINE 6 | PURSUANT TO THE FOUNDATION'S BYLAWS, 4A'S IS THE FOUNDATION'S SOLE MEMBER. |
| FORM 990, PART VI, SECTION A, LINE 7A | PURSUANT TO THE FOUNDATION'S BYLAWS, THE SOLE MEMBER, 4A'S, IS RESERVED THE AUTHORITY TO APPOINT AND/OR REMOVE THE FOUNDATION'S BOARD MEMBERS AS WELL AS TO DETERMINE THE TOTAL NUMBER OF VOTING BOARD MEMBERS. |
| FORM 990, PART VI, SECTION B, LINE 11B | FORM 990 REVIEW PROCESS THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM, GRANT THORNTON, IN CONJUNCTION WITH THE ORGANIZATION'S FINANCIAL DEPARTMENT. ONCE COMPLETED, A DRAFT OF THE 2024 FORM 990 IS SENT TO THE MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE. |
| FORM 990, PART VI, SECTION B, LINE 12C | CONFLICT OF INTEREST POLICY MONITORING AND ENFORCEMENT ALL BOARD MEMBERS, OFFICERS AND EMPLOYEES ARE REQUIRED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST THAT MAY ARISE BY VIRTUE OF THEIR EMPLOYMENT OR BOARD SERVICE WITH THE ORGANIZATION. EACH INDIVIDUAL IS REQUIRED TO SIGN THE CODE OF CONDUCT POLICY ANNUALLY (WHICH ATTESTS TO THEIR INDEPENDENCE). WITHIN THE CODE OF CONDUCT POLICY THERE IS A REQUIREMENT TO DIVULGE ANY CONFLICT. THE SIGNED DOCUMENTS ARE RETAINED BY HUMAN RESOURCES AND THE BOARD SECRETARY. POTENTIAL CONFLICTS OF INTEREST ARE INVESTIGATED IMMEDIATELY. FORM 990, PART VI, SECTION B, LINE 13: WHISTLEBLOWER POLICY 4A'S IS THE SOLE MEMBER OF THE FOUNDATION. THE FOUNDATION RELIES ON THE WRITTEN POLICIES AND PROCEDURES OF 4A'S, THE FOUNDATION'S PARENT AND SUPPORTED ORGANIZATION. FORM 990, PART VI, SECTION B, LINE 14: DOCUMENT RETENTION POLICY THE FOUNDATION RELIES ON THE WRITTEN POLICIES AND PROCEDURES OF 4A'S, THE FOUNDATION'S PARENT AND SUPPORTED ORGANIZATION. |
| FORM 990, PART VI, SECTION C, LINE 19 | HOW DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC THE FOUNDATION'S CONSTITUTION, CONFLICT OF INTEREST POLICY, EXEMPTION APPLICATION, BYLAWS, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND AT MANAGEMENT'S DISCRETION. |
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| Software Version: |