TY 2024 Form 990EZ

(a) Name and title	(b) Average hours per week devoted to position	(c) Reportable compensation (Forms W-2/1099-MISC) (if not paid, enter -0-)	(d) Health benefits, contributions to employee benefit plans, and deferred compensation	(e) Estimated amount of other compensation
DAVE PICO VP FINANCE	0	0
ROB WARCHOL DESIGN CO-CHAIR	0	0
LAUREN COOPER VP SECRETARY	0	0
JORDAN INGRASSIO AWARDS CO-CHAIR	0	0
KARIMA MILLER VP DEI	0	0
KRISTIN BALLIET EVENTS CO-CHAIR	0	0
SAMANTHA BUNN EVENTS CO-CHAIR	0	0
CHRISTIE BROWN EDUCATION CHAIR	0	0
KIRA SANDOVAL COPY CHAIR	0	0
SARAH LAMENDOLA DESIGN CO-CHAIR	0	0
NICOLE COFFEY EDUCATION CHAIR	0	0
SEAN PRITZKAU President	0	0
PHOEBE FORNOF PR CHAIR	0	0
JAKE BRANECKI AWARDS CO-CHAIR	0	0
CRAIG HENDERBERG FIRST VP	0	0
LIZ CHATTERTON PAST PRESIDENT	0	0
ABBY STAUB SOCIAL CHAIR	0	0

(a) Name and title

(b) Average
hours per week
devoted to position

(c) Reportable compensation
(Forms W-2/1099-MISC) (if not paid, enter -0-)

(d) Health benefits, contributions to employee benefit plans, and
deferred compensation

(e) Estimated amount
of other compensation

DAVE PICO

VP FINANCE

ROB WARCHOL

DESIGN CO-CHAIR

LAUREN COOPER

VP SECRETARY

JORDAN INGRASSIO

AWARDS CO-CHAIR

KARIMA MILLER

VP DEI

KRISTIN BALLIET

EVENTS CO-CHAIR

SAMANTHA BUNN

EVENTS CO-CHAIR

CHRISTIE BROWN

EDUCATION CHAIR

KIRA SANDOVAL

COPY CHAIR

SARAH LAMENDOLA

DESIGN CO-CHAIR

NICOLE COFFEY

EDUCATION CHAIR

SEAN PRITZKAU

President

PHOEBE FORNOF

PR CHAIR

JAKE BRANECKI

AWARDS CO-CHAIR

CRAIG HENDERBERG

FIRST VP

LIZ CHATTERTON

PAST PRESIDENT

ABBY STAUB

SOCIAL CHAIR

(a) Name and title of each employee

(b) Average
hours per week
devoted to position

(c) Reportable compensation
(Forms W-2/1099-MISC)

(d) Health benefits, contributions to employee benefit plans, and deferred compensation

(e) Estimated amount of other compensation

NONE

(a) Name and business address of each independent contractor

(b) Type of service

(c) Compensation

NONE

- TIN:

SCHEDULE O
(Form 990)
(Rev. January 2025)
Department of the Treasury
Internal Revenue Service

Supplemental Information to Form 990 or 990-EZ

Complete to provide information for responses to specific questions on
Form 990 or 990-EZ or to provide any additional information.
Attach to Form 990 or 990-EZ.
Go to www.irs.gov/Form990 for instructions and the latest information.

OMB No. 1545-0047

Open to Public
Inspection

Name of the organization

AMERICAN ADVERTISING FEDERATION GREATER
ROCHESTER INC

Employer identification number

16-6052115

Return Reference	Explanation
Other Expenses.1002	Office Expenses $305
Other Expenses.1005	Travel $4533
Other Expenses.1012	Insurance $1111
Other Expenses.1	PROGRAM EVENT EXPENSE $55208
Other Expenses.2	DUES & SUBSCRIPTIONS $3060
Other Expenses.3	WEBSITE $2513
Other Expenses.4	CONTRACTOR $2250
Other Expenses.5	CLUB ADMINISTRATION $849
Other Expenses.6	QUICKBOOKS $524
Other Expenses.7	BANK CHARGES $441
Other Expenses.8	POSTAL RENTAL $264
Total Liabilities.1	scholarship payable - Beginning $1500 scholarship payable - Ending $1500
FORM 990-EZ, PART V	INFORMATION REGARDING PERSONAL BENEFIT CONTRACTS:THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT. THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.

For Paperwork Reduction Act Notice, see the Instructions for Form 990 or 990-EZ.

Cat. No. 51056K

Schedule O (Form 990) (Rev. 1-2025)

Additional Data

Software ID:	24020490
Software Version:	2024v5.2

1	Contributions, gifts, grants, and similar amounts received ....................	1	1,000
2	Program service revenue including government fees and contracts ................	2	51,208
3	Membership dues and assessments .............................	3	19,122
4	Investment income ....................................	4
5a	Gross amount from sale of assets other than inventory .......	5a
b	Less: cost or other basis and sales expenses ............	5b	0
c	Gain or (loss) from sale of assets other than inventory (Subtract line 5b from line 5a) ......	5c
6	Gaming and fundraising events
a	Gross income from gaming (attach Schedule G if greater than $15,000)	6a
b	Gross income from fundraising events (not including $ of contributions from fundraising events reported on line 1) (attach Schedule G if the			sum of such gross income and contributions exceeds $15,000) ..	6b	0
c	Less: direct expenses from gaming and fundraising events ...	6c	0
d	Net income or (loss) from gaming and fundraising events (add lines 6a and 6b and subtract line 6c)	6d
7a	Gross sales of inventory, less returns and allowances ......	7a
b	Less: cost of goods sold .............	7b	0
c	Gross profit or (loss) from sales of inventory (Subtract line 7b from line 7a) .........	7c
8	Other revenue (describe in Schedule O) ....................	8
9	Total revenue. Add lines 1, 2, 3, 4, 5c, 6d, 7c, and 8 ..............	9	71,330

10	Grants and similar amounts paid (list in Schedule O) ................	10	1,000
11	Benefits paid to or for members ......................	11
12	Salaries, other compensation, and employee benefits ................	12
13	Professional fees and other payments to independent contractors ............	13	700
14	Occupancy, rent, utilities, and maintenance ...................	14
15	Printing, publications, postage, and shipping ...................	15
16	Other expenses (describe in Schedule O) ...................	16	71,058
17	Total expenses. Add lines 10 through 16 .................	17	72,758

18	Excess or (deficit) for the year (Subtract line 17 from line 9) ............	18	-1,428
19	Net assets or fund balances at beginning of year (from line 27, column (A)) (must agree with
	end-of-year figure reported on prior year’s return) .................	19	74,040
20	Other changes in net assets or fund balances (explain in Schedule O) ...........	20
21	Net assets or fund balances at end of year. Combine lines 18 through 20 ..........	21	72,612

Part ⅢStatement of Program Service Accomplishments (see the instructions for Part III) Check if the organization used Schedule O to respond to any question in this Part III . .	Expenses (Required for section 501(c)(3) and 501(c)(4) organizations; optional for others.)
What is the organization's primary exempt purpose? TO SERVE CURRENT AND ASPIRING COMMUNICATIONS PROFESSIONALS BY CONNECTING THEM TO POWERFUL NEW IDEAS AND EXPERIENCES AND BY CREATING A BETTER UNDERSTANDING OF THE FUNCTION AND VALUE OF MARKETING IN OUR COMMUNITY AND OUR WORLD.
Describe the organization’s program service accomplishments for each of its three largest program services, as measured by expenses. In a clear and concise manner, describe the services provided, the number of persons benefited, and other relevant information for each program title.
28 TO RECOGNIZE THE LOCAL MARKETING AND COMMUNICATIONS PROFESSIONALS IN OUR COMMUNITY, CREATE A REPUTATION FOR EXCELLENCE AND COMMUNICATE THE STANDARDS BY WHICH TO ACHIEVE IT. PRIMARILY THROUGH AN ANNUAL AWARDS BANQUET. (Grants $ ) If this amount includes foreign grants, check here ...		28a
29 TO CONNECT CURRENT COMMUNICATIONS PROFESSIONALS WITH THE RESOURCES NEEDED TO THRIVE IN OUR BUSINESS. (Grants $ ) If this amount includes foreign grants, check here ...		29a
30 (Grants $ ) If this amount includes foreign grants, check here ...		30a
31 Other program services (describe in Schedule O) ................ (Grants $ ) If this amount includes foreign grants, check here...	31a
32 Total program service expenses (add lines 28a through 31a)..........	32

Sign Here

	Signature of officer	Date

	Type or print name and title