TY 2024 Form 990PF

Part I	Analysis of Revenue and Expenses (The total of amounts in columns (b), (c), and (d) may not necessarily equal the amounts in column (a) (see instructions).)	(a) Revenue and expenses per books	(b) Net investment income	(c) Adjusted net income	(d) Disbursements for charitable purposes (cash basis only)
	1	Contributions, gifts, grants, etc., received (attach schedule)	1,837,570
2	Check .............
3	Interest on savings and temporary cash investments
4	Dividends and interest from securities...	263,993	263,993	263,993
5a	Gross rents............
b	Net rental income or (loss)
6a	Net gain or (loss) from sale of assets not on line 10
b	Gross sales price for all assets on line 6a
7	Capital gain net income (from Part IV, line 2)...		0
8	Net short-term capital gain.........			0
9	Income modifications...........
10a	Gross sales less returns and allowances
b	Less: Cost of goods sold....
c	Gross profit or (loss) (attach schedule).....
11	Other income (attach schedule).......	List of Attached Documents: // Content	169,961	57,162	169,961
12	Total. Add lines 1 through 11........	2,271,524	321,155	433,954
	13	Compensation of officers, directors, trustees, etc.	423,238	0	0	423,238
14	Other employee salaries and wages......	988,423	0	0	988,423
15	Pension plans, employee benefits.......	296,391	0	0	296,391
16a	Legal fees (attach schedule).........
b	Accounting fees (attach schedule).......
c	Other professional fees (attach schedule)....	List of Attached Documents: // Content	298,236	175	175	291,881
17	Interest...............
18	Taxes (attach schedule) (see instructions)...	List of Attached Documents: // Content	6,000	0	0	6,000
19	Depreciation (attach schedule) and depletion...
20	Occupancy..............
21	Travel, conferences, and meetings.......	99,200	0	0	94,053
22	Printing and publications..........
23	Other expenses (attach schedule).......	List of Attached Documents: // Content	505,453	0	224,910	269,054
24	Total operating and administrative expenses.
	Add lines 13 through 23..........	2,616,941	175	225,085	2,369,040
25	Contributions, gifts, grants paid.......	10,604			10,604
26	Total expenses and disbursements. Add lines 24 and 25	2,627,545	175	225,085	2,379,644
	27	Subtract line 26 from line 12:
a	Excess of revenue over expenses and disbursements	-356,021
b	Net investment income (if negative, enter -0-)		320,980
c	Adjusted net income (if negative, enter -0-)...			208,869

Part II	Balance Sheets	Attached schedules and amounts in the description column should be for end-of-year amounts only. (See instructions.)	Beginning of year	End of year
	1	Cash—non-interest-bearing.............	195,450	115,111	115,111
2	Savings and temporary cash investments.........	5,440,851	5,034,125	5,034,125
3	Accounts receivable 171,497
	Less: allowance for doubtful accounts	75,615	171,497	171,497
4	Pledges receivable 323,300
	Less: allowance for doubtful accounts	365,350	323,300	323,300
5	Grants receivable.................
6	Receivables due from officers, directors, trustees, and other
	disqualified persons (attach schedule) (see instructions).....
7	Other notes and loans receivable (attach schedule)
	Less: allowance for doubtful accounts
8	Inventories for sale or use..............
9	Prepaid expenses and deferred charges..........	15,224	13,585	13,585
10a	Investments—U.S. and state government obligations (attach schedule)
b	Investments—corporate stock (attach schedule).......
c	Investments—corporate bonds (attach schedule).......
11	Investments—land, buildings, and equipment: basis
	Less: accumulated depreciation (attach schedule)
12	Investments—mortgage loans.............
13	Investments—other (attach schedule)..........
14	Land, buildings, and equipment: basis
	Less: accumulated depreciation (attach schedule)
15	Other assets (describe )	List of Attached Documents: // Content 0	List of Attached Documents: // Content 28,282	List of Attached Documents: // Content 28,282
16	Total assets (to be completed by all filers—see the
	instructions. Also, see page 1, item I)	6,092,490	5,685,900	5,685,900
	17	Accounts payable and accrued expenses..........	214,711	137,793
18	Grants payable.................
19	Deferred revenue.................	116,225	229,150
20	Loans from officers, directors, trustees, and other disqualified persons
21	Mortgages and other notes payable (attach schedule)......
22	Other liabilities (describe )	List of Attached Documents: // Content 86,031	List of Attached Documents: // Content 0
23	Total liabilities (add lines 17 through 22).........	416,967	366,943
		Foundations that follow FASB ASC 958, check here
	and complete lines 24, 25, 29 and 30.
24	Net assets without donor restrictions...........
25	Net assets with donor restrictions............	5,675,523	5,318,957
	Foundations that do not follow FASB ASC 958, check here
	and complete lines 26 through 30.
26	Capital stock, trust principal, or current funds........
27	Paid-in or capital surplus, or land, bldg., and equipment fund
28	Retained earnings, accumulated income, endowment, or other funds
29	Total net assets or fund balances (see instructions).....	5,675,523	5,318,957
30	Total liabilities and net assets/fund balances (see instructions).	6,092,490	5,685,900

2	Capital gain net income or (net capital loss)	If gain, also enter in Part I, line 7 If (loss), enter -0- in Part I, line 7	2
3	Net short-term capital gain or (loss) as defined in sections 1222(5) and (6):
	If gain, also enter in Part I, line 8, column (c) (see instructions). If (loss), enter -0- in Part I, line 8 ...................	3

1a	Exempt operating foundations described in section 4940(d)(2), check here and enter “N/A" on line 1.
	Date of ruling or determination letter: (attach copy of letter if necessary–see instructions)	1	4,462
b	All other domestic foundations enter 1.39% (0.0139) of line 27b. Exempt foreign organizations enter 4% (0.04) of Part I, line 12, col. (b)
2	Tax under section 511 (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-)	2	0
3	Add lines 1 and 2...........................	3	4,462
4	Subtitle A (income) tax (domestic section 4947(a)(1) trusts and taxable foundations only. Others enter -0-)	4	0
5	Tax based on investment income. Subtract line 4 from line 3. If zero or less, enter -0- .....	5	4,462
6	Credits/Payments:

a	2024 estimated tax payments and 2023 overpayment credited to 2024	6a	4,574
b	Exempt foreign organizations—tax withheld at source......	6b	0
c	Tax paid with application for extension of time to file (Form 8868)...	6c	3,000
d	Backup withholding erroneously withheld ..........	6d	0

7	Total credits and payments. Add lines 6a through 6d..............	7	7,574
8	Enter any penalty for underpayment of estimated tax. Check here if Form 2220 is attached. List of Attached Documents: // Content	8	48
9	Tax due. If the total of lines 5 and 8 is more than line 7, enter amount owed.......	9
10	Overpayment. If line 7 is more than the total of lines 5 and 8, enter the amount overpaid...	10	3,064
11	Enter the amount of line 10 to be: Credited to 2025 estimated tax3,064	Refunded	11	0

(a) Name and address	(b) Title, and average hours per week devoted to position	(c) Compensation (If not paid, enter -0-)	(d) Contributions to employee benefit plans and deferred compensation	(e) Expense account, other allowances
MR GORDON MCLEAN	PRESIDENT & CEO 35.00	423,238	38,588	0
155 EAST 44TH STREET NEW YORK,NY10017
MS CHRISTINE MANNA	PRESIDENT & COO OF ANA 1.20	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS VAL DIFEBO	CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DAVID J MOORE	TREASURER / VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS NICKI GRANT	VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS VITA HARRIS	VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR BILL IMADA	VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR PAT LAFFERTY	VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS NANCY RABSTEJNEK NICHOLS	VICE CHAIR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR ERIC AUSTIN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR LOU AVERSANO	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS MICHELLE BARLOW	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DOUWE BERGSMA	DIRECTOR THRU MAR 2024 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS JUDITH BOOKBINDER	DIRECTOR THRU JUL 2024 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR TIMOTHY CASTELLI	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DANIEL CHERRY III	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS LISA COLEMAN PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR JOHN DUNLEAVY	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS DAISY EXPOSITO-ULLA	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS NERMIN EYUBOGLU PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS TORI FERNANDES	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS BELLE FRANK	DIRECTOR THRU JAN 2024 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS KATHLEEN FRANZ PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR GARETH GOODALL	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS AMBER GUILD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR VINCE HUDSON	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS CAROLE IRGANG	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR TIM JONES	DIRECTOR THRU MAR 2024 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR JOE KELLY	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS EILEEN KIERNAN	DIRECTOR THRU NOV 2024 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR CLARENCE LEE PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS DAWN LERMAN PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR ROBERT D LIODICE	DIRECTOR 1.75	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR JASON LONSDALE	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR CHRIS MACDONALD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DAVID MATARANGLO	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR PETER J MCGUINESS III	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DAVID N MECHLIN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS LEAH MERANUS	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS TIFFANY PERKINS-MUNN PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS DARLA PRICE	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR JOE PROTA	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR JEF RICHARDS JD PHD	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR HAYES ROTH	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS CYNTHIA ROUND	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS ANN RUBIN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DAVID RUBIN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR VAN SAPP	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR DENIS SISON	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR ANDREA SPIEGEL	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS RANDI STIPES	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR ANDREW SUSMAN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MS SADIE THOMA	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR MARK TRUSS	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR BARRY WACKSMAN	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
PROF WILLIAM H WEINTRAUB	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017
MR CARLOS ZEPEDA	DIRECTOR 1.00	0	0	0
155 EAST 44TH STREET NEW YORK,NY10017


MS MARNI GORDON	SENIOR VICE PRESIDEN 35.00	235,783	31,748	0
155 EAST 44TH STREET NEW YORK,NY10017
MS MARCIA SOLING	SENIOR VICE PRESIDEN 35.00	163,706	16,861	0
155 EAST 44TH STREET NEW YORK,NY10017
MR ELLIOT LUM	EVP, TALENT STRATEGY 17.50	154,520	18,418	0
155 EAST 44TH STREET NEW YORK,NY10017
MS AISHA Y BROWN	SENIOR DIRECTOR 35.00	133,182	16,004	0
155 EAST 44TH STREET NEW YORK,NY10017
MS JUDITH N PAUL	DIRECTOR 35.00	139,226	3,861	0
155 EAST 44TH STREET NEW YORK,NY10017
Total number of other employees paid over $50,000...................	2


THE PIERRE NEW YORK	CATERING SERVICES	142,800
BOX 90091 DUKE UNIVERSITY DURHAM,NC27708
EDWARD TIMKE	EDITORIAL SERVICES	99,414
1515 7TH STREET MENOMINEE,MI49585
DUKE UNIVERSITY	EDITORIAL SERVICES	80,845
BOX 90091 DUKE UNIVERSITY DURHAM,NC27708
KRISTINA DESROSIERS	MARKETING SERVICES	68,955
8 BROOKSIDE LANE NORFOLK,MA02056

List the foundation’s four largest direct charitable activities during the tax year. Include relevant statistical information such as the number of organizations and other beneficiaries served, conferences convened, research papers produced, etc.	Expenses
1	ACADEMIC PROGRAMS - AEF HAS TWO MAIN ACADEMIC PROGRAMS: ADVERTISING & SOCIETY QUARTERLY (ASQ) AND ADTEXT. ASQ IS A PEER-REVIEWED SCHOLARLY JOURNAL PUBLISHED BY THE AEF AND DISTRIBUTED BY THE JOHNS HOPKINS UNIVERSITY PRESS (JHUP) PROJECT MUSE. ADTEXT IS AN INTERDISCIPLINARY CURRICULUM CREATED BY THE FOUNDATION THAT EXPLORES ADVERTISING FROM THE PERSPECTIVES OF SOCIETY, CULTURE, HISTORY, ETHICS AND BRAND MANAGEMENT.	238,005
2	EDUCATIONAL CONFERENCES, MEETING AND EVENTS -AEF HOLDS VARIOUS MEETINGS AND EVENTS TO ENGAGE: 1) THE MARKETING AND ADVERTISING COMMUNITY, 2) ACADEMIC INSTITUTIONS, 3) PROFESSORS, 4) STUDENTS. AEF OFFERS CLASSROOM GUEST SPEAKERS WHO ARE VISITING MARKETING AND ADVERTISING PROFESSIONALS AND ANNUAL VISITING PROFESSOR FELLOWSHIPS THAT PARTNER ACADEMICS WITH AGENCIES AND MARKETING ORGANIZATIONS, COMPELLING THOUGHT LEADERSHIP SYMPOSIA. ASQ COLLOQUIUMS ALLOWING PROFESSORS COLLABORATION AND SHARE BEST PRACTICES.ALL EDUCATIONAL CONFERENCES, MEETINGS AND EVENTS WERE COMPLIMENTARY TO ATTENDEES.	163,457
3	INTERNSHIP PROGRAM -THE MARKETING AND ADVERTISING EDUCATION (MADE) INTERNSHIP PROGRAM PLACES STUDENTS IN PAID SUMMER INTERNSHIPS, MENTORSHIPS, AND CONNECTS STUDENT TO THE ADVERTISING AND MARKETING INDUSTRY.	25,353
4

2a Enter the lesser of the adjusted net income from Part I or the minimum investment return from Part IX for each year listed ..........	Tax year	Prior 3 years	(e) Total
(a) 2024	(b) 2023	(c) 2022	(d) 2021
208,869	127,052	352,269	411,679	1,099,869
b 85% (0.85) of line 2a .........	177,539	107,994	299,429	349,927	934,889
c Qualifying distributions from Part XI, line 4 for each year listed .....	2,379,644	2,396,028	2,170,941	1,587,451	8,534,064
d Amounts included in line 2c not used directly for active conduct of exempt activities ..........	10,604	11,315	20,104	15,000	57,023
e Qualifying distributions made directly for active conduct of exempt activities. Subtract line 2d from line 2c ....	2,369,040	2,384,713	2,150,837	1,572,451	8,477,041
3 Complete 3a, b, or c for the alternative test relied upon:
a “Assets" alternative test—enter:
(1) Value of all assets ......					0
(2) Value of assets qualifying under section 4942(j)(3)(B)(i)					0
b “Endowment" alternative test— enter 2/3 of minimum investment return shown in Part IX, line 6 for each year listed ..	188,696	206,890	234,846	274,453	904,885
c “Support" alternative test—enter:
(1) Total support other than gross investment income (interest, dividends, rents, payments on securities loans (section 512(a)(5)), or royalties) ....					0
(2) Support from general public and 5 or more exempt organizations as provided in section 4942(j)(3)(B)(iii)....					0
(3) Largest amount of support from an exempt organization					0
(4) Gross investment income					0

3 Grants and Contributions Paid During the Year or Approved for Future Payment
aPaid during the year
ARRIANE KERNES 2819 WOODBROOK AVENUE BALTIMORE,MD11217	N/A	I	FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATIONS INDUSTRY	2,500
FOOD BANK FOR NEW YORK CITY 39 BROADWAY 10TH FLOOR NEW YORK,NY10006	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	104
MEDIAVILLAGE 501(C)(3) EDUCATIONAL FOUNDATION PO BOX 30010 TUCSON,AZ85715	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	3,000
NATIONAL HBCU BUSINESS DEANS ROUNDTABLE INC PO BOX 6673 COLUMBUS,GA31907	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	2,500
TAMIA JOHNSON 814 NORTH 64TH STREET PHILADELPHIA,PA19151	N/A	I	FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATIONS INDUSTRY	2,500
Total ................................. 3a	10,604

- TIN:

Schedule B
(Form 990)
(Rev. January 2025)

Department of the Treasury
Internal Revenue Service

Schedule of Contributors

Attach to Form 990, 990-EZ, or 990-PF.

Go to www.irs.gov/Form990 for the latest information.

OMB No. 1545-0047

Name of the organization

THE ADVERTISING EDUCATIONAL FOUNDATION
INC

Employer identification number

13-3228986

Organization type (check one):

Filers of:

Section:

Form 990 or 990-EZ

501(c)( ) (enter number) organization

4947(a)(1) nonexempt charitable trust not treated as a private foundation

527 political organization

Form 990-PF

501(c)(3) exempt private foundation

4947(a)(1) nonexempt charitable trust treated as a private foundation

501(c)(3) taxable private foundation

Check if your organization is covered by the General Rule or a Special Rule.
Note: Only a section 501(c)(7), (8), or (10) organization can check boxes for both the General Rule and a Special Rule. See instructions.

General Rule

For an organization filing Form 990, 990-EZ, or 990-PF that received, during the year, contributions totaling $5,000 or more (in money or other property) from any one contributor. Complete Parts I and II. See instructions for determining a contributor's total contributions.

Special Rules

For an organization described in section 501(c)(3) filing Form 990 or 990-EZ that met the 33¹/3% support test of the regulations
under sections 509(a)(1) and 170(b)(1)(A)(vi), that checked Schedule A (Form 990 or 990-EZ), Part II, line 13, 16a, or 16b, and that received from any one contributor, during the year, total contributions of the greater of (1) $5,000 or (2) 2% of the amount on (i) Form 990, Part VIII, line 1h, or (ii) Form 990-EZ, line 1. Complete Parts I and II.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, total contributions of more than $1,000 exclusively for religious, charitable, scientific, literary, or educational purposes, or for the prevention of cruelty to children or animals. Complete Parts I, II, and III.

For an organization described in section 501(c)(7), (8), or (10) filing Form 990 or 990-EZ that received from any one contributor,
during the year, contributions exclusively for religious, charitable, etc., purposes, but no such contributions totaled more than $1,000. If this box is checked, enter here the total contributions that were received during the year for an exclusively religious, charitable, etc., purpose. Don't complete any of the parts unless the General Rule applies to this organization because it received nonexclusively religious, charitable, etc., contributions totaling $5,000 or more during the year ......... Right Arrow

Caution: An organization that isn't covered by the General Rule and/or the Special Rules doesn't file Schedule B (Form 990,
990-EZ, or 990-PF), but it must answer “No” on Part IV, line 2, of its Form 990; or check the box on line H of its Form 990-EZ
or on its Form 990PF, Part I, line 2, to certify that it doesn't meet the filing requirements of Schedule B (Form 990,
990-EZ, or 990-PF).

For Paperwork Reduction Act Notice, see the Instructions
for Form 990, 990-EZ, or 990-PF.

Cat. No. 30613XSchedule B (Form 990) (Rev. 1-2025)

Schedule B (Form 990) (Rev. 1-2025) Page 2

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986

Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
1	WALT DISNEY 500 SOUTH BUENA VISTA STREET BURBANK, CA91521	$ 112,267		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
2	ABBOTT 100 ABBOTT PARK ROAD ABBOTT PARK, IL60064	$ 107,500		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
3	GOOGLE 1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW, CA94043	$ 78,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
4	PUBLICIS GROUPE 375 HUDSON STREET NEW YORK, NY10014	$ 67,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
5	AE NETWORKS 235 EAST 45TH STREET NEW YORK, NY10017	$ 63,808		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
6	BILL IMADA 6300 WILSHIRE BOULEVARD SUITE 2150 LOS ANGELES, CA90048	$ 57,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
7	UNITED STATES POSTAL SERVICE 1213 GALVESTON AVENUE PITTSBURGH, PA15233	$ 56,250		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
8	OGILVY 200 FIFTH AVENUE NEW YORK, NY10010	$ 50,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
9	SHIPT INC 17 20TH STREET NORTH SUITE 100 BIRMINGHAM, AL35203	$ 44,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
10	DOUBLEVERIFY INC 462 BROADWAY NEW YORK, NY10013	$ 44,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
11	UNIVERSAL MCCANN (IPG) 100 WEST 33RD STREET NEW YORK, NY10001	$ 43,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
12	EOS PRODUCTS 19 WEST 44TH STEET NEW YORK, NY10036	$ 39,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
13	HEWLETT PACKARD 1501 PAGE MILL ROAD PALO ALTO, CA94304	$ 38,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
14	VML 333 NORTH GREEN STREET CHICAGO, IL60607	$ 34,250		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
15	PARAMOUNT GLOBAL ONE ASTOR PLACE NEW YORK, NY10036	$ 33,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
16	MCCANN NY 622 3RD AVE NEW YORK, NY10017	$ 33,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
17	DENTSU 150 EAST 42ND STREET NEW YORK, NY10017	$ 32,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
18	KARGO 826 BROADWAY 4TH FLOOR NEW YORK, NY10003	$ 30,573		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
19	DEUTSCH INC 330 WEST 34TH STREET NEW YORK, NY10001	$ 28,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
20	IBM 1 NEW ORCHARD ROAD ARMONK, NY10504	$ 26,775		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
21	HEARTS & SCIENCE 200 VARICK STREET NEW YORK, NY10014	$ 26,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
22	GROUPM 175 GREENWICH STREET NEW YORK, NY10006	$ 23,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
23	META 30 HUDSON YARDS NEW YORK, NY10003	$ 23,100		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
24	MASTERCARD 2000 PURCHASE STREET PURCHASE, NY10577	$ 22,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
25	PHD MEDIA 220 EAST 42ND STREET 9TH FLOOR NEW YORK, NY10017	$ 22,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
26	UNILEVER 800 SYLVAN AVENUE ENGELWOOD CLIFFS, NJ07632	$ 22,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
27	AMERICAN EXPRESS 200 VESEY STREET NEW YORK, NY10285	$ 22,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
28	EPSILON 6021 CONNECTION DRIVE TEXAS, TX75039	$ 21,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
29	ALSAC - THE FUNDRAISING AND AWARENESS ORGANIZATION FOR ST JUDE CHILDREN'S RESEARCH HOSPITAL 501 ST JUDES PLAC MEMPHIS, TN38105	$ 21,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
30	GOLDMAN SACHS PHILANTHROPY FUND PO BOX 15203 ALBANY, NY122125203	$ 21,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
31	LENOVO 1009 THINK PLACE MORRISVILLE, NC27560	$ 21,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
32	AB INBEVANHEUSER-BUSCH 125 WEST 24TH STREET NEW YORK, NY10011	$ 15,180		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
33	THE WEATHER COMPANY 300 INTERSTATE NORTH PARKWAY SOUTHE ATLANTA, GA30339	$ 14,298		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
34	FCB WORLDWIDE 100 WEST 33RD STREET 5TH FLOOR NEW YORK, NY10001	$ 14,180		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
35	VERIZON ONE VERIZON WAY BASKING RIDGE, NJ07920	$ 13,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
36	EDELMAN 250 HUDSON STREET NEW YORK, NY10013	$ 12,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
37	ACCELERATION COMMUNITY OF COMPANIES 599 BROADWAY NEW YORK, NY10012	$ 12,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
38	IW GROUP INC 215 PARK AVE SOUTH NEW YORK, NY10003	$ 12,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
39	PINTEREST 1450 BROADWAY NEW YORK, NY10018	$ 12,400		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
40	COMCAST CABLE COMMUNICATIONS INC 1701 JOHN F KENNEDY BOULEVARD PHILADELPHIA, PA19103	$ 11,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
41	MCCORMICK & COMPANY INC 330 WEST 34TH STREET HUNT VALLEY, MD21031	$ 11,200		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
42	GOLDMAN SACHS & CO 200 WEST STREET NEW YORK, NY10282	$ 11,000		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
43	RUST-OLEUM CORPORATION 11 EAST HAWTHORN PARKWAY VERNON HILLS, IL60061	$ 11,000		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
44	SECURIAN FINANCIAL GROUP INC 400 ROBERT STREET NORTH ST PAUL, MN55101	$ 11,000		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
45	MCKINNEY 318 BLACKWELL STREET DURHAM, NC27701	$ 10,900		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
46	INDEX EXCHANGE USA LLC 3 WTC 175 GREENWICH STREET 39TH FLO NEW YORK, NY10007	$ 10,800		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
47	ABUNDANT ADVENTURE PARTNERS 515 NORTH STATE STREET SUITE 300 CHICAGO, IL60654	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
48	BARCLAYS USCB 125 SOUTH WEST STREET WILMINGTON, DE19801	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
49	BECTON DICKINSON 1 BECTON DRIVE FRANKLIN LAKES, NJ07417	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
50	CARNIVAL CRUISE LINE 3655 NORTHWEST 87TH AVENUE MIAMI, FL33178	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
51	CITIZENS BANK 200 STATION DRIVE WESTWOOD, MA02090	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
52	ECOLAB ONE ECOLAB PLACE ST PAUL, MN55102	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
53	EXXON MOBIL CORPORATION 22777 SPRINGWOODS VILLAGE PARKWAY SPRING, TX77389	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
54	HELEN OF TROY HELEN OF TROY PLAZA EL PASO, TX79912	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
55	KMM GROUP 2200 BYBERRY ROAD HATBORO, PA19040	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
56	LEGO SYSTEMS 8-10 NEW FETTER LANE LONDON, UK	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
57	PROCTER & GAMBLE 1 PROCTER GAMBLE PLAZA CINCINNATI, OH45202	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
58	SEPHORA 1535 BROADWAY NEW YORK, NY10036	$ 10,700		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
59	INVESCO GROUP SERVICES PO BOX 78367 ATLANTA, GA30357	$ 10,300		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
60	NEW YORK TIMES 620 EIGHT AVENUE NEW YORK, NY10018	$ 8,098		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part I	Contributors (see instructions). Use duplicate copies of Part I if additional space is needed.
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
61	POND LEHOCKY GIORDANO LLP 2005 MARKET STREET 18TH FLOOR PHILADELPHIA, PA19103	$ 8,000		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
62	NGOC MA ASSEMBLY GLOBAL ONE WORLD TRADE CENTER 67TH FLOOR NEW YORK, NY10007	$ 5,397		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
		$		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
		$		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
		$		Person Payroll Noncash (Complete Part II for noncash contributions.)
(a) No.	(b) Name, address, and ZIP + 4	(c) Total contributions		(d) Type of contribution
		$		Person Payroll Noncash (Complete Part II for noncash contributions.)
Schedule B (Form 990) (Rev. 1-2025)

Schedule B (Form 990) (Rev. 1-2025)

Page 3

Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC		Employer identification number 13-3228986

Part II	Noncash Property (see instructions). Use duplicate copies of Part II if additional space is needed.
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
(a) No. from Part I	(b) Description of noncash property given	(c) FMV (or estimate) (See instructions)	(d) Date received
		$
Schedule B (Form 990) (Rev. 1-2025)

Schedule B (Form 990) (Rev. 1-2025)

Page 4


Name of organization THE ADVERTISING EDUCATIONAL FOUNDATION INC			Employer identification number 13-3228986
Part III Exclusively religious, charitable, etc., contributions to organizations described in section 501(c) (7), (8), or (10) that total more than $1,000 for the year from any one contributor. Complete columns (a) through (e) and the following line entry. For organizations completing Part III, enter the total of exclusively religious, charitable, etc., contributions of $1,000 or less for the year. (Enter this information once. See instructions.) $ Use duplicate copies of Part III if additional space is needed.

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

(a)
No. from Part I

(b) Purpose of gift

(d) Description of how gift is held

(e) Transfer of gift
Transferee's name, address, and ZIP 4	Relationship of transferor to transferee

Schedule B (Form 990) (Rev. 1-2025)

Additional Data

Software ID:
Software Version:

(a) List and describe the kind(s) of property sold (e.g., real estate, 2-story brick warehouse; or common stock, 200 shs. MLC Co.)		(b) How acquired P—Purchase D—Donation	(c) Date acquired (mo., day, yr.)	(d) Date sold (mo., day, yr.)
1a
b
c
d
e

(e) Gross sales price		(f) Depreciation allowed (or allowable)	(g) Cost or other basis plus expense of sale	(h) Gain or (loss) (e) plus (f) minus (g)
a
b
c
d
e

Complete only for assets showing gain in column (h) and owned by the foundation on 12/31/69
(i) F.M.V. as of 12/31/69	(j) Adjusted basis as of 12/31/69	(k) Excess of col. (i) over col. (j), if any
a
b
c
d
e

		(a) Corpus	(b) Years prior to 2023	(c) 2023	(d) 2024
1 Distributable amount for 2024 from Part X, line 7
2 Undistributed income, if any, as of the end of 2024:
a Enter amount for 2023 only.......
b Total for prior years:20 , 20, 20
3 Excess distributions carryover, if any, to 2024:
a From 2019......
b From 2020......
c From 2021......
d From 2022......
e From 2023......
f Total of lines 3a through e ........
4Qualifying distributions for 2024 from Part
XI, line 4: $
a Applied to 2023, but not more than line 2a
b Applied to undistributed income of prior years (Election required—see instructions).....
c Treated as distributions out of corpus (Election required—see instructions)........
d Applied to 2024 distributable amount.....
e Remaining amount distributed out of corpus
5 Excess distributions carryover applied to 2024.
(If an amount appears in column (d), the same amount must be shown in column (a).)
6Enter the net total of each column as indicated below:
a Corpus. Add lines 3f, 4c, and 4e. Subtract line 5
b Prior years’ undistributed income. Subtract line 4b from line 2b ..........
c Enter the amount of prior years’ undistributed income for which a notice of deficiency has been issued, or on which the section 4942(a) tax has been previously assessed......
d Subtract line 6c from line 6b. Taxable amount —see instructions ...........
e Undistributed income for 2023. Subtract line 4a from line 2a. Taxable amount—see instructions .............
f Undistributed income for 2024. Subtract lines 4d and 5 from line 1. This amount must be distributed in 2025 ..........
7 Amounts treated as distributions out of corpus to satisfy requirements imposed by section 170(b)(1)(F) or 4942(g)(3) (Election may be required - see instructions) .......
8 Excess distributions carryover from 2019 not applied on line 5 or line 7 (see instructions) ...
9 Excess distributions carryover to 2025. Subtract lines 7 and 8 from line 6a ......
10 Analysis of line 9:
a Excess from 2020....
b Excess from 2021....
c Excess from 2022....
d Excess from 2023....
e Excess from 2024....

Enter gross amounts unless otherwise indicated.	Unrelated business income		Excluded by section 512, 513, or 514		(e) Related or exempt function income (See instructions.)
1Program service revenue:	(a) Business code	(b) Amount	(c) Exclusion code	(d) Amount	(e) Related or exempt function income (See instructions.)
aCONFERENCE					999
b
c
d
e
f
gFees and contracts from government agencies
2 Membership dues and assessments ....
3 Interest on savings and temporary cash investments ...........
4 Dividends and interest from securities ....			14	263,993
5 Net rental income or (loss) from real estate:
aDebt-financed property......
bNot debt-financed property.....
6 Net rental income or (loss) from personal property
7 Other investment income .....
8 Gain or (loss) from sales of assets other than inventory ............
9 Net income or (loss) from special events:			01	-58,161
10 Gross profit or (loss) from sales of inventory
11 Other revenue: aROYALTIES			15	57,162
b
c
d
e
12 Subtotal. Add columns (b), (d), and (e) ..		0		262,994	999

Part II		Balance Sheets	Beginning of year	End of year
Part II		Balance Sheets	(a) Book Value	(b) Book Value	(c) Fair Market Value
	1	Cash—non-interest-bearing.............	195,450	115,111	115,111
	2	Savings and temporary cash investments.........	5,440,851	5,034,125	5,034,125
	3	Accounts receivable 171,497
		Less: allowance for doubtful accounts	75,615	171,497	171,497
	4	Pledges receivable 323,300
		Less: allowance for doubtful accounts	365,350	323,300	323,300
	5	Grants receivable.................
	6	Receivables due from officers, directors, trustees, and other
		disqualified persons (attach schedule) (see instructions).....
	7	Other notes and loans receivable (attach schedule)
		Less: allowance for doubtful accounts
	8	Inventories for sale or use..............
	9	Prepaid expenses and deferred charges..........	15,224	13,585	13,585
	10a	Investments—U.S. and state government obligations (attach schedule)
	b	Investments—corporate stock (attach schedule).......
	c	Investments—corporate bonds (attach schedule).......
	11	Investments—land, buildings, and equipment: basis
		Less: accumulated depreciation (attach schedule)
	12	Investments—mortgage loans.............
	13	Investments—other (attach schedule)..........
	14	Land, buildings, and equipment: basis
		Less: accumulated depreciation (attach schedule)
	15	Other assets (describe )	List of Attached Documents: // Content 0	List of Attached Documents: // Content 28,282	List of Attached Documents: // Content 28,282
	16	Total assets (to be completed by all filers—see the
		instructions. Also, see page 1, item I)	6,092,490	5,685,900	5,685,900
	17	Accounts payable and accrued expenses..........	214,711	137,793
	18	Grants payable.................
	19	Deferred revenue.................	116,225	229,150
	20	Loans from officers, directors, trustees, and other disqualified persons
	21	Mortgages and other notes payable (attach schedule)......
	22	Other liabilities (describe )	List of Attached Documents: // Content 86,031	List of Attached Documents: // Content 0
	23	Total liabilities (add lines 17 through 22).........	416,967	366,943
		Foundations that follow FASB ASC 958, check here
		and complete lines 24, 25, 29 and 30.
	24	Net assets without donor restrictions...........
	25	Net assets with donor restrictions............	5,675,523	5,318,957
		Foundations that do not follow FASB ASC 958, check here
		and complete lines 26 through 30.
	26	Capital stock, trust principal, or current funds........
	27	Paid-in or capital surplus, or land, bldg., and equipment fund
	28	Retained earnings, accumulated income, endowment, or other funds
	29	Total net assets or fund balances (see instructions).....	5,675,523	5,318,957
	30	Total liabilities and net assets/fund balances (see instructions).	6,092,490	5,685,900


(a) Name and address of each employee paid more than $50,000	(b) Title, and average hours per week devoted to position	(c) Compensation	(d) Contributions to employee benefit plans and deferred compensation	(e) Expense account, other allowances
MS MARNI GORDON	SENIOR VICE PRESIDEN 35.00	235,783	31,748	0
155 EAST 44TH STREET NEW YORK,NY10017	SENIOR VICE PRESIDEN 35.00	235,783	31,748	0
MS MARCIA SOLING	SENIOR VICE PRESIDEN 35.00	163,706	16,861	0
155 EAST 44TH STREET NEW YORK,NY10017	SENIOR VICE PRESIDEN 35.00	163,706	16,861	0
MR ELLIOT LUM	EVP, TALENT STRATEGY 17.50	154,520	18,418	0
155 EAST 44TH STREET NEW YORK,NY10017	EVP, TALENT STRATEGY 17.50	154,520	18,418	0
MS AISHA Y BROWN	SENIOR DIRECTOR 35.00	133,182	16,004	0
155 EAST 44TH STREET NEW YORK,NY10017	SENIOR DIRECTOR 35.00	133,182	16,004	0
MS JUDITH N PAUL	DIRECTOR 35.00	139,226	3,861	0
155 EAST 44TH STREET NEW YORK,NY10017	DIRECTOR 35.00	139,226	3,861	0
Total number of other employees paid over $50,000...................				2

3 Five highest-paid independent contractors for professional services (see instructions). If none, enter "NONE".
(a) Name and address of each person paid more than $50,000	(b) Type of service	(c) Compensation
THE PIERRE NEW YORK	CATERING SERVICES	142,800
BOX 90091 DUKE UNIVERSITY DURHAM,NC27708	CATERING SERVICES	142,800
EDWARD TIMKE	EDITORIAL SERVICES	99,414
1515 7TH STREET MENOMINEE,MI49585	EDITORIAL SERVICES	99,414
DUKE UNIVERSITY	EDITORIAL SERVICES	80,845
BOX 90091 DUKE UNIVERSITY DURHAM,NC27708	EDITORIAL SERVICES	80,845
KRISTINA DESROSIERS	MARKETING SERVICES	68,955
8 BROOKSIDE LANE NORFOLK,MA02056	MARKETING SERVICES	68,955

3 Grants and Contributions Paid During the Year or Approved for Future Payment
Recipient	If recipient is an individual, show any relationship to any foundation manager or substantial contributor	Foundation status of recipient	Purpose of grant or contribution	Amount
Name and address (home or business)		Foundation status of recipient	Purpose of grant or contribution	Amount
aPaid during the year
ARRIANE KERNES 2819 WOODBROOK AVENUE BALTIMORE,MD11217	N/A	I	FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATIONS INDUSTRY	2,500
FOOD BANK FOR NEW YORK CITY 39 BROADWAY 10TH FLOOR NEW YORK,NY10006	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	104
MEDIAVILLAGE 501(C)(3) EDUCATIONAL FOUNDATION PO BOX 30010 TUCSON,AZ85715	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	3,000
NATIONAL HBCU BUSINESS DEANS ROUNDTABLE INC PO BOX 6673 COLUMBUS,GA31907	N/A	PC	SUPPORT FOR ORGANIZATION'S MISSION	2,500
TAMIA JOHNSON 814 NORTH 64TH STREET PHILADELPHIA,PA19151	N/A	I	FINANCIALLY SUPPORT HBCU STUDENTS WHO ASPIRE TO WORK IN MARKETING, ADVERTISING OR COMMUNICATIONS INDUSTRY	2,500
Total ................................. 3a				10,604

bApproved for future payment

Total ................................. 3b				0

Line No.	Explain below how each activity for which income is reported in column (e) of Part XV-A contributed importantly to the accomplishment of the foundation’s exempt purposes (other than by providing funds for such purposes). (See instructions.)
1	CAMPUS-BASED CONFERENCES ADVANCE THE FOUNDATION'S EDUCATIONAL MISSION BY ENGAGING STUDENTS DIRECTLY IN ADVERTISING AND MARKETING TOPICS, ENHANCING THEIR ACADEMIC LEARNING WITH REAL-WORLD EXPERIENCE.

(a) Line No.	(b) Amount involved	(c) Name of noncharitable exempt organization	(d) Description of transfers, transactions, and sharing arrangements
1b(4)	1,663,053	ASSOCIATION OF NATIONAL ADVERTISERS INC	THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) PAYS FOR CERTAIN EXPENSES ON BEHALF OF ITS FOUNDATION. ANA ALSO COLLECTS CONTRIBUTIONS FROM ITS MEMBERS THAT HAVE BEEN DESIGNATED FOR AEF. TOTAL REIMBURSEMENTS PAID DURING THE TAX YEAR WAS $1,663,053.
1c	420,393	ASSOCIATION OF NATIONAL ADVERTISERS INC	THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) PROVIDES ADMINISTRATIVE, MANAGEMENT, OPERATIONAL AND SUPPORT ELEMENTS TO AEF AT NO CHARGE. THIS INCLUDES A PROVISION FOR OFFICE SPACE, ADMINISTRATION AND MAINTENANCE OF TELEPHONE AND INTERNET SERVICES, IT SUPPORT AND MAINTENANCE, AUDIT, ACCOUNTING AND LEGAL SERVICES, AND COMMUNICATIONS AND MARKETING. THE ESTIMATED FAIR MARKET VALUE OF SUCH SUPPORT SERVICES PROVIDED DURING THE TAX YEAR WAS $420,393.

(a) Name of organization	(b) Type of organization	(c) Description of relationship
ASSOCIATION OF NATIONAL ADVERTISERS INC	501(C)(6)	THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) IS THE SOLE MEMBER OF THE AEF.

Paid Preparer Use Only	Print/Type preparer's name	Preparer's Signature	Date	Check if self- employed	PTIN
	Firm's name				Firm's EIN
	Firm's address				Phone no.

Description	Revenue and Expenses per Books	Adjusted Net Income	Disbursements for Charitable Purposes
ANNUAL GALA EXPENSES	224,910	224,910	0
WEBSITE	2,806	0	1,931
HOSTING/PROGRAMS	7,980	0	6,180
TALENT PROJECT	275	0	275
OFFICE EXPENSES	2,939	0	2,939
DUES AND SUBSCRIPTIONS	10,214	0	10,214
INSURANCE	1,115	0	1,115
OTHER OPERATING EXPENSES	184,327	0	176,013
ADVERTISING	2,976	0	2,976
INFORMATION TECHNOLOGY	67,411	0	67,411
BAD DEBT EXPENSE	500	0	0

Description	Revenue And Expenses Per Books	Net Investment Income	Adjusted Net Income
CONFERENCE	999		999
ROYALTIES	57,162	57,162	57,162
GROSS INCOME FROM SPECIAL FUNDRAISING EVENTS	111,800		111,800

Category	Amount	Net Investment Income	Adjusted Net Income	Disbursements for Charitable Purposes
INVESTMENT MANAGEMENT FEES	175	175	175	0
CONSULTING	298,061	0	0	291,881